1,000+ Best Freelance Writer Names

Updated: April 14th, 2025

So, you've come up with the perfect freelance writing business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your freelance writing business stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best freelance writing business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your freelance writing business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Freelance Writing Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of freelance writing business name ideas for free using our business name generator and instantly check domain availability.

Want to generate your own business name?
Use our custom business name generator to find an amazing name for your business.
Generate Business Name

Ideas

Catchy freelance writing business name ideas

  • Lazy Bee Media
  • A Better Business Writing
  • Jungle Writers
  • Gain a Freelance Writer
  • The Writing & Publishing Consultancy
  • Sell My Essays For Money
  • I'm In Creative Development
  • Diary of a Freelance Writer
  • Barefoot in Writing
  • Write My Essay - Write My Papers For Me Cheap
  • Freelance Writing Made Easy
  • Freelance Writers Agency
  • Freelance Writer Cubby
  • Dee's Writing & Publishing
  • Mixed Media Writing
  • The Freelance Writer's Toolkit
  • Professional Writers' Company
  • Crowns Literary Agency
  • Wise Writing Services
  • Dissertation Writing Service Reviews & Tips
  • Co Freelance Writer
  • Ink Stained Pens
  • A&A PR
  • Im a freelance writer
  • Sew-it Creative
  • Breeze Publications
  • Wit & Whimsy Press
  • Luxury Writings
  • Jungle Writer
  • Priceless Freelance Writer
  • Sell My Paperwork
  • Gutsy Writers
  • A Writer's Writer
  • The Pen-Masters
  • Ridiculous Press
  • We Freelance Writer
  • Opus Freelance Writer
  • Freelance Writer Up
  • Fantasy Freelance Writer
  • Go Freelance Writer
  • Practical Freelance Writer
  • Freelance Writer Me
  • Freelance Writer Leaflets
  • Freelance Writer Group
  • Pithy Freelance Writer
  • Freelance Writer Co
  • Exploratory Freelance Writer
  • Freelance Writer Hop
  • Ingenious Freelance Writer
  • Freelance Writer Shop
  • WorthMyWriter
  • Web Copywriting Services
  • Mama Writers
  • write2x
  • The Web Writing Company
  • Write for the web
  • The Freelance Writers Guide
  • Web Content Creation and Delivery
  • Laptop Freelance
  • We Write. You Pay
  • write your article
  • Promoted Freelance Writer
  • My Writer Box
  • Trevor's Writers & Readers
  • Million Word Content
  • Web Writing Center
  • Writer and Editor of the year 2014
  • Freelance Writing Blogs
  • The Freelance Writers Guild
  • Pipetro
  • Wagga Media
  • Freelance Writer - Writing
  • Elite Freelance Writers
  • The Freelance Writer's Union
  • The Freelancer Hub
  • The Symbolic
  • Freedom Collective
  • Substance Collective
  • Reviewer Pro
  • Self Employed Person Place
  • Contests Content
  • The Professional Independant
  • Informational
  • Bad Synopsis Place
  • Cultural
  • Professional Seasonal Trading Co
  • Formal
  • Page Reviewer
  • Excellent Self Employed Person Co
  • HighestContent
  • IndependentFreelance
  • Inexperienced Paid
  • Independent Co
  • 30 50 Casual
  • The Young Seasonal
  • Concrete Smug
  • Cellular Context
  • Inexperienced Casual Spot
  • Subject Matter Group
  • The 20 40
  • Nice Readme Group
  • Independant Pro
  • Excellent Self Employed Person Pro
  • The Favorable
  • Formal Tidbit Place

Creative freelance writing business name ideas

  • 20 50
  • PageWriteup
  • The 25 40
  • Seasonal Pro
  • Substantive Capacity Spot
  • Inexperienced Independent Group
  • Disciplinary Blurb Pro
  • Article Collective
  • The Substantive Message
  • Freedom Place
  • Good
  • Subject Group
  • The Professional Self Employed
  • Careless Mercenary Trading Co
  • Relax Freelance
  • Successful Self Employed
  • Freehand Freelance
  • Seasonal Group
  • Paid Trading Co
  • Independent Employed
  • Literary Freedom Pro
  • The Mean
  • The Organic Contentedness
  • OccasionalFreelance
  • Paid Pro
  • The 20 50 Employed
  • Specific Subject Spot
  • Cognitive Contained
  • Own Seasonal Co
  • Cellular
  • Easygoing Spot
  • Occasional Seasonal
  • Seasonal Collective
  • The Individual Temporary
  • Cellular Curriculum
  • Cognitive Message Pro
  • Detailed Tidbit
  • Blogger Collective
  • Satisfied Co
  • 20 50 Paid
  • The Page
  • The Propositional
  • Careless Temporary Spot
  • Message Place
  • Blogger Spot
  • Daunting Content
  • Brief Snippet
  • Independent Pro
  • Overall Contentedness Co
  • Volatile Subject Matter
  • New Seasonal
  • The Literary Paid
  • 25 40 Seasonal Place
  • The Nice
  • The Professional Independant
  • Individual Self Employed Person
  • The Multimedia Message
  • 20 40 Employed
  • Short Blogger Trading Co
  • Complacent Group
  • The Nice Snippet
  • Self Employed Person Place
  • Satisfied Place
  • 25 40
  • Substance Spot
  • Mental Contentedness Collective
  • Independant Collective
  • The 25 40 Independent
  • Independent Self Employed Trading Co
  • The Crafty Self Employed Person
  • 20 40 Mercenary
  • The Little Employed
  • Literary Seasonal Place
  • LiteraryFreelance
  • Readme Co
  • Lower
  • Solid Capacity Place
  • Employed Spot
  • Careless Self Employed Trading Co
  • PositiveContent
  • Cellular Subject Spot
  • The 30 50
  • Readme Group
  • Occasional Self Employed
  • The 20 50
  • The Independent Independant
  • The Nice Synopsis
  • The Initial
  • Dynamic
  • Subject Trading Co
  • Casual Pro
  • Young Temporary
  • Snippet Pro
  • 20 50 Paid Trading Co
  • 30 50 Self Employed Person Place
  • Long
  • Mercenary Spot
  • Employed Collective
  • Employed Co
  • Own Independant Collective
  • The Independent
  • Bad Synopsis Place
  • ExcellentFreelance
  • The Professional Freedom
  • 5 10

Learn more about starting a freelance writing business:

Where to start?

-> Freelance writing business plan
-> How to finance a freelance writing business?
-> How much does it cost to start a freelance writing business?
-> Pros and cons of a freelance writing business

Need inspiration?

-> Other freelance writing business success stories
-> Marketing ideas for a freelance writing business
-> Freelance writing business slogans
-> Freelance writing business Instagram bios

Other resources

-> Profitability of a freelance writing business
-> Freelance writing business tips
-> Blog post ideas for a freelance writing business
-> Freelance writing business quotes

Funny Freelance Writing Business Names

  • SubjectContent
  • The Time Temporary
  • The Favorable Snippet
  • 20 40 Employed
  • Blurb Collective
  • Independant Place
  • Verbal
  • The Cultural
  • Casual Trading Co
  • The Solid
  • The Independent Freedom
  • The 20 40 Self Employed
  • Freedom Spot
  • Solid
  • Casual Collective
  • The Manifest
  • Essential Message
  • Overall
  • The Little
  • The Factual
  • Fondant Content
  • Context Content
  • Concrete Components
  • LiteraryFreelance
  • Literary Self Employed
  • The Full
  • The Semantic
  • More Seasonal Pro
  • Readme Place
  • The 5 10
  • 20 40 Self Employed Spot
  • The Technical
  • Disciplinary
  • Occasional Independent Co
  • Subject Matter Co
  • Complete Blogger
  • Occasional
  • 30 40 Self Employed Person Collective
  • The Maximum Substance
  • Informational
  • New Temporary Place
  • 30 50 Employed Collective
  • The Professional Seasonal
  • Cellular Contains
  • The Initial Smug
  • Careless Independant Place
  • BriefWriteup
  • The Residual Message
  • 30 40 Independent Spot
  • The Empirical Subject Matter
  • The Independent
  • YoungFreelance
  • 30 50 Self Employed Person Pro
  • Inexperienced Independent Group
  • Own
  • The Political Seasonal
  • Capacity Pro
  • Successful Freedom Collective
  • Own Casual Collective
  • Cellular
  • The Excellent Temporary
  • The Bad Recap
  • The Cellular
  • Final Synopsis
  • The Conceptual
  • Inexperienced Freedom Spot
  • The Propositional
  • Cellular Components
  • The 25 40 Independant
  • High Satisfied
  • Cognitive Cognitive Content
  • Freedom Group
  • CellularContent
  • Easygoing Trading Co
  • 30 50 Casual
  • More Self Employed
  • Successful Independant Co
  • The Low Easygoing
  • Occasional Self Employed Trading Co
  • Professional Casual Place
  • Excellent Independant
  • 20 50 Mercenary Spot
  • The Excellent Seasonal
  • Theoretical Message Group
  • Mercenary Group
  • Formal
  • Little Mercenary Collective
  • Independent Pro
  • The Careless Self Employed Person
  • The 20 40
  • Independent Mercenary Co
  • Actual
  • Time Independant Collective
  • 30 50 Temporary Co
  • Independent
  • The Own Self Employed
  • Self Employed Co
  • The Literary Self Employed Person
  • The Time
  • Professional Seasonal Trading Co
  • The Excellent Paid
  • Political Mercenary Spot
  • Employed Co
  • 5 10 Paid Group
  • 20 40 Mercenary

Cool freelance writing business name ideas

  • Professional Self Employed Place
  • Blogger Spot
  • Independent Freedom
  • Young
  • Self Employed Place
  • Mercenary Group
  • Careless Self Employed Trading Co
  • Enterprising
  • Theoretical Message Group
  • Little Paid
  • The Technical
  • Employed Group
  • Big
  • Greenspan Freelance
  • InexperiencedFreelance
  • 5 10 Self Employed Person Place
  • New Casual Group
  • Seasonal Spot
  • Manifest Happy Pro
  • Time Freedom
  • The More Temporary
  • Actual Subject Spot
  • Dreamland Freelance
  • IndependentFreelance
  • Educational Smug Trading Co
  • DryContent
  • More
  • The Excellent Seasonal
  • The Total
  • FormalWriteup
  • Independent Self Employed Trading Co
  • The Enterprising Independent
  • Symbolic Message
  • Easygoing Spot
  • Political Mercenary Trading Co
  • The Good
  • Overall Contentedness Co
  • Occasional
  • DetailedWriteup
  • Political Independant Group
  • Little Employed Place
  • Freedom Pro
  • 30 40 Temporary
  • The Independent Freedom
  • 25 40 Seasonal Place
  • Mercenary Pro
  • Overall
  • The Maximum
  • Professional Employed Collective
  • The Professional Self Employed Person
  • Successful
  • Political Self Employed Trading Co
  • Blogger Collective
  • The Conceptual
  • Favorable Blog Co
  • The Semantic Satisfied
  • PageWriteup
  • The Occasional Self Employed
  • Substance Spot
  • AcademicContent
  • 30 40 Freedom Place
  • Paid Trading Co
  • Full Article
  • The Independent Employed
  • The Cultural
  • Seasonal Group
  • The Empirical Subject Matter
  • Excellent Freedom
  • ConceptualContent
  • Temporary Place
  • The Volatile Contentedness
  • 20 40 Self Employed Spot
  • 25 40 Independant
  • Brief Blogger Group
  • The 25 40 Independent
  • The More
  • CraftyFreelance
  • Message Group
  • Professional Employed Group
  • The Young
  • Occasional Self Employed Trading Co
  • Tidbit Pro
  • Intellectual Smug
  • PreciseContent
  • Inexperienced Independent
  • The Literary Mercenary
  • Young Self Employed
  • Self Employed Person Collective
  • The Enterprising
  • Readme Place
  • The Dry
  • Detailed Article Trading Co
  • Favorable Synopsis Trading Co
  • 30 50 Employed Pro
  • LongWriteup
  • The 20 50 Self Employed
  • The Excellent Freedom
  • New Temporary Place
  • More Casual Co
  • Political Casual Pro
  • Freedom Group
  • Literary Seasonal Place
  • Representational
  • Prospect Content
  • Paid Group

Unique freelance writing business name ideas

  • The Page Article
  • 2050Freelance
  • Careless Casual
  • Young Independant Group
  • The Careless Self Employed Person
  • The 20 50 Employed
  • Professional
  • NiceWriteup
  • The Nice
  • Digital Subject Collective
  • The Complete Synopsis
  • Independent Independant Trading Co
  • Detailed Tidbit
  • Employed Pro
  • Independant Trading Co
  • 25 40 Employed
  • 25 40 Seasonal Collective
  • Self Employed Spot
  • Formal Tidbit Place
  • New Seasonal
  • Academic
  • Concrete Contains
  • Little Casual Trading Co
  • Occasional Seasonal
  • Professional Paid
  • Enterprising Casual
  • 20 40
  • 30 50 Independant Group
  • Latent
  • Cultural Cognitive Content
  • Careless Mercenary Trading Co
  • The 20 50
  • The Time Temporary
  • Individual Employed Spot
  • The 20 40 Mercenary
  • Conceptual Composition
  • Recap Collective
  • Subject Matter Group
  • Organic
  • 5 10 Casual
  • Literary Self Employed
  • The Brief Snippet
  • The Political
  • The Big
  • Synopsis Co
  • Emotional Complacent Place
  • Political Employed Group
  • Time Independant Collective
  • Final
  • 20 40 Employed
  • The Final Reviewer
  • Cultural
  • Nice Article Place
  • Final Tidbit
  • The Own Employed
  • The 25 40 Employed
  • BigWriteup
  • Time
  • Final Article
  • Inexperienced Paid
  • Seasonal Pro
  • Independent Pro
  • IntellectualContent
  • The Big Blogger
  • The Little Freedom
  • EnterprisingFreelance
  • Young Independent
  • Time Paid Collective
  • Inexperienced Casual
  • BadWriteup
  • 30 50 Casual
  • The Thematic Capacity
  • Independant Place
  • Crafty Casual
  • Page Reviewer
  • The Concrete
  • Time Mercenary
  • The 20 40
  • New
  • The Independent Independant
  • Own Seasonal Place
  • The Professional Self Employed
  • 20 50 Independent Co
  • The Mean
  • Tidbit Collective
  • Rotten Content
  • The Initial
  • Mental Happy Spot
  • The Bad Recap
  • Political Freedom
  • 3040Freelance
  • New Freedom
  • Dynamic
  • Little Self Employed Collective
  • Inexperienced Independent Group
  • 20 50 Employed
  • CellularContent
  • Readme Co
  • Concrete Context
  • Short Blogger Trading Co
  • Smug Co
  • Careless Independant Co
  • Careless Paid Co
  • Conceptual Contained
  • Cellular Context

Cute freelance writing business name ideas

  • The Formal
  • Own Employed
  • New Employed Pro
  • Freedom Collective
  • The Professional Seasonal
  • More Self Employed
  • Bad
  • Own Casual Collective
  • Mean
  • Bacterial
  • Professional Seasonal Place
  • Mercenary Place
  • The 30 40 Paid
  • BriefWriteup
  • 20 40 Independent
  • Enterprising Self Employed Pro
  • Verbal
  • The Careless Freedom
  • Political
  • The Successful Self Employed Person
  • The 25 40 Temporary
  • Volatile Smug Spot
  • The Successful
  • Full Recap Place
  • The Political Independent
  • Literary Freedom Pro
  • The High Message
  • Little Paid Trading Co
  • Self Employed Person Spot
  • Excellent Mercenary Collective
  • Self Employed Group
  • Concrete Smug
  • Cultural Complacent
  • Essential Message
  • Successful Independant Pro
  • 25 40 Freedom Pro
  • Own Independant Collective
  • Message Place
  • Individual Self Employed Person
  • More Freedom Place
  • 30 40 Self Employed Person Spot
  • Short Tidbit Spot
  • Little Mercenary Spot
  • Representational Capacity Spot
  • The Enterprising Mercenary
  • 30 50
  • FavorableWriteup
  • The Time Independant
  • Self Employed Person Group
  • 30 50 Independent Pro
  • Independant Spot
  • Ronson Content
  • Subject Group
  • Fondant Content
  • Successful Self Employed Co
  • Snippet Group
  • YoungFreelance
  • Capacity Spot
  • Little Mercenary Collective
  • Own Independant
  • Careless Temporary Spot
  • DigitalContent
  • The Professional Freedom
  • Independent Employed
  • Freedom Trading Co
  • Lower
  • Professional Paid Co
  • Relax Freelance
  • 20 50 Temporary Group
  • Dynamic Easygoing
  • Brief
  • The Digital
  • Individual Casual
  • The Literary Freedom
  • Occasional Employed
  • Time Independent Co
  • Careless Mercenary Co
  • Moral Complacent Collective
  • The Propositional
  • The Ethical Complacent
  • 20 40 Temporary
  • Independent Group
  • Employed Place
  • Short
  • Inexperienced Casual Spot
  • OrganicContent
  • Dry Subject
  • 5 10 Mercenary Place
  • Page
  • Highest
  • Context Content
  • Blurb Spot
  • Article Spot
  • PoliticalFreelance
  • Demands Freelance
  • Inexperienced Self Employed Person Co
  • Excellent
  • Independent Employed Spot
  • Casual Spot
  • The Little
  • HighestContent
  • Paid Collective
  • ProfessionalFreelance
  • The 30 50
  • Smug Pro

Clever freelance writing business name ideas

  • Good Snippet
  • The Residual Message
  • 2540Freelance
  • The Political Self Employed
  • The Long
  • 25 40 Independant Pro
  • Disciplinary
  • The Crafty Self Employed Person
  • Readme Group
  • 30 50 Temporary
  • Literary Employed Place
  • Maximum
  • Professional Seasonal Trading Co
  • Literary Seasonal
  • Mental Contentedness Collective
  • EmotionalContent
  • Paid Spot
  • Individual Independent
  • Easygoing Place
  • Casual Collective
  • The 30 40 Independant
  • Easygoing Collective
  • Bad Excerpt Spot
  • Cellular Capacity
  • Excellent Independant
  • DynamicContent
  • Cellular Contains
  • 20 50
  • Big Article Place
  • 30 40
  • The Own Self Employed
  • Informational
  • The New Paid
  • Excerpt Spot
  • Subject Trading Co
  • Occasional Paid Place
  • Symbolic Happy Trading Co
  • Political Employed Co
  • 20 40 Independent Pro
  • Careless Independant Place
  • Complacent Group
  • Recap Spot
  • Page Recap Pro
  • Blurb Collective
  • RelativeContent
  • CarelessFreelance
  • Cognitive Capacity
  • The Concrete
  • LowContent
  • Young Independant
  • Concert Content
  • Temporary Trading Co
  • High Satisfied
  • Conceptual Contentedness
  • MoreFreelance
  • The Careless
  • The Young Independant
  • Crafty
  • Excellent Freedom Trading Co
  • Remand Freelance
  • Temporary Collective
  • Self Employed Trading Co
  • Formal
  • More Temporary Spot
  • The Time
  • Occasional Self Employed
  • Concrete Curriculum
  • Formal Excerpt Spot
  • Mercenary Co
  • New Independant
  • Solid Capacity Place
  • Brief Snippet Pro
  • Favorable Recap Collective
  • SubjectContent
  • Independent Freedom Trading Co
  • Synopsis Place
  • The Disciplinary
  • Moral
  • Political Mercenary Spot
  • The Inexperienced Self Employed
  • Synopsis Group
  • Paid Pro
  • Crafty Self Employed
  • Nice Tidbit
  • PositiveContent
  • Wanting Content
  • Contests Content
  • Individual Employed
  • The Semantic
  • The Final
  • Subject Matter Co
  • Successful Self Employed
  • Actual
  • Independent Casual
  • Complete
  • Residual
  • Satisfied Place
  • Short Tidbit
  • 20 50 Mercenary Spot
  • Correspondent Content
  • Disciplinary Blurb Pro
  • Political Employed
  • Subject Co
  • OccasionalFreelance
  • ExcellentFreelance

Best freelance writing business name ideas

  • 20 40 Casual Pro
  • Cellular Subject Spot
  • Volatile Subject Matter
  • The Favorable
  • Independant Co
  • Reviewer Co
  • MoralContent
  • The Lower Subject
  • Self Employed Collective
  • Vaunted Content
  • 30 40 Mercenary Group
  • Article Collective
  • Snippet Pro
  • MeanContent
  • Brief Recap Group
  • Time Self Employed Place
  • 5 10 Paid Group
  • The Individual Employed
  • Specific
  • More Seasonal Pro
  • The Literary Self Employed Person
  • 20 50 Mercenary Pro
  • 2540Freelance
  • 5 10 Paid Trading Co
  • The Ideological
  • Successful Seasonal Place
  • Successful Independent
  • The Inexperienced Freedom
  • Self Employed Person Pro
  • Successful Independant Co
  • The Literary Independent
  • Occasional Mercenary Collective
  • 25 40 Self Employed
  • Lower Easygoing Collective
  • The Rich
  • 30 50 Self Employed Person Pro
  • The Bad
  • Formal Tidbit
  • Capacity Pro
  • The Literary Paid
  • Nice Readme Group
  • The Individual Temporary
  • Professional Casual Co
  • The More Employed
  • The Factual
  • The New
  • GoodWriteup
  • Brief Tidbit
  • The Full Blogger
  • Independant Group
  • Independent Independant
  • Casual Trading Co
  • Bonnet Content
  • SuccessfulFreelance
  • EducationalContent
  • Professional Freedom Pro
  • Seasonal Co
  • Occasional Freedom
  • Formal Snippet
  • Time Employed Pro
  • 30 40 Paid Trading Co
  • Own Casual
  • Successful Freedom
  • The 25 40 Seasonal
  • LiteraryFreelance
  • Factual Substance Co
  • Representational Subject Matter
  • Crafty Self Employed Place
  • Young Freedom Collective
  • 30 40 Independent Spot
  • Propositional
  • Concrete Components
  • 2040Freelance
  • Time Temporary Pro
  • Seasonal Place
  • The Maximum Substance
  • The Verbal
  • The Nice Snippet
  • Formal Snippet Co
  • Substantive Capacity Spot
  • Independant Collective
  • IndividualFreelance
  • Long Article
  • The Crafty
  • 30 50 Self Employed Person Place
  • Cognitive Contained
  • Freehand Freelance
  • Successful Independent Collective
  • ConcreteContent
  • Independent Paid Co
  • The Favorable Snippet
  • 30 50 Employed Collective
  • Constant Content
  • Temporary Pro
  • The Solid
  • The 30 40 Self Employed
  • Cellular Curriculum
  • Solid Complacent Spot
  • The Individual Freedom
  • The Independent
  • Front-end Content
  • 5 10 Self Employed Person Pro
  • 30 50 Self Employed Person Group
  • Time Freedom Trading Co
  • Own Seasonal Group

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Freelance Writing Business:

Simple is always better

This means a few different things. Your freelance writing business name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your freelance writing business:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.