75+ Best Free Shipping Email Subject Lines [2024]

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Updated: January 20th, 2022

If you're looking to boost your email open rates and increase sales, your email subject line is the first (and most important) step in achieving those goals.

Did you know that 33% of email recipients open emails because of an engaging subject line?

That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve.

We've put together a list of 75+ best free shipping email subject lines [2024].

Some are proven examples from other successful campaigns, and some are creative ideas to inspire you.

Creative Email Subject Line Ideas

Time to celebrate, Free Shipping Day is here. – Wolferman’s
Everyone Loves Free Shipping
Celebrate National Free Shipping Day for three days! – Really Good Stuff
FREE Delivery Until Midnight 🌙 – Hannahs Shoes
Last Call For Free Overnight Shipping – Mizzen+Main
6 Hours left to get free shipping on all orders.
It’s not too late | – 20% + free shipping & free returns – Laura
Free Shipping On All Orders Ends Tomorrow – Unison
Happy National Free Shipping Day! 🎉 – Blue Sky
🚚 📦 (your order ships free) – GAP
Holiday shipping just got cheaper – Big Shoes
Free Shipping – No Minimum! 🎄 – Northline Express
Ready, Set, Holiday with Complimentary Shipping – Oribe
This weekend, gifts ship free! – Breck’s Gifts
FREE SHIPPING Day + 50% Off SITEWIDE💥 – Suzy
Free Shipping starts now! No minimums. No coupon required.
John, we know you love FREE shipping
LOOK! 👀 ALL orders ship free! Plus 50% off photo gifts – Current Catalog
Free Shipping Day! Today Only with Guaranteed Christmas Delivery, No Minimum – Golfballs.com
Final Hours! Free shipping ends tonight.
It’s an add-to-cart kind of day – Russian Pointe
Get Excited…It’s FREE Shipping Day! – Cookies by Design
Just in! Free shipping extended two more days
It’s Free Shipping Day! 🚚 – Treehut
Today’s the day: FREE SHIPPING
🎁 Great Gifting! It’s Surprise Sale Weekend! Take 13% off + SHIP FREE – Time for Me
Joy! Free shipping is back…but not for long.
⌛ Final hours for free shipping on custom Easter gifts ⌛ – Ethel M Chocolates
Save up to 50% + Free shipping over $49
You’re invited! Get Free Shipping
Free 2-Day Shipping Ends Tonight, Get Your Gifts In Time – Alo Yoga
FREE Shipping Day starts NOW + 30% off – True Citrus
Tomorrow is too late, free shipping ends tonight – Fantastic Furniture
Final hours for free shipping
FREE DELIVERY this weekend with no minimums! 🚘 – Hooters
20% Off ends tomorrow, shipping and returns are on us! 🎁 – NHS Fun Factory
Hurry! Free shipping ends tomorrow.
Complimentary shipping, the perfect reason to treat yourself. – Venus et Fleur
Time Is (Almost) Out! Last Day for FREE Shipping – West Music
Why pay for shipping! It’s free for 2 days.
FREE Shipping Day is HERE 🎅 🍵 🎄 – The Tea Spot
3 Days Left! Get free shipping on all orders
everything ships FREE – Jayson Home
Shipping Is On Us For Free Shipping Day! – Impromptu Gourmet
Free Delivery is here 🚘 – Schlotzsky’s
Free Shipping in USA/Canada on all orders over $30
Get FREE delivery on all orders! – Pei Wei
Free Shipping Day! – One Day Only – Lenny & Larry’s
Free Shipping starts now
Gifts Shipped FREE for the Holidays ❤️ – Accuquilt
Don’t miss out! Free shipping ends today.
It’s Free Shipping Day. Enjoy Free Shipping On All Orders, All Day! – Swimsuits For All
LAST DAY to Enjoy FREE Shipping | Shop Now – Makari de Suisse
Reminder: complimentary shipping on all orders – NEST Fragrances
Did Someone Say FREE Delivery? – JD Sports
⏰ Time is running out for FREE DELIVERY! ⏰ – Baker Ross
🛒 SHOP small, SHIP free, SAVE 10% – Breck’s Gifts
Don’t Forget Your Free Shipping! – Masseys
Today, All Orders Ship Free – Willow Tree
LIMITED TIME: 50% Off + Complimentary Shipping – Mugler
Free Shipping for you!
Final day for complimentary overnight shipping – Chanel
Just for you: FREE Shipping on your order! – Pajama Jeans
Drop Everything: Free Shipping Day! – Butter London
New Arrivals + free shipping
⏰ 2 days left | 20% off + free shipping & returns! – Melanie Lyne
Ends today! Free shipping on all orders delivered via Canada Post
Get Free Shipping on all orders!
Psst… your order ships FREE! – Carter’s
Hurry! Free shipping Ends Soon…
Last Chance! Free shipping on all orders ends today.
Today Only: FREE shipping no minimum.
Holy ship! Pickle gifts ship free! – Mouth
Ends today! Free shipping on all products.
FREE Priority Holiday Shipping Deadline is Today! – Buffalo Jackson

GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line:

Spark interest and curiosity
A clear and urgent call to action
An offer/intriguing discount
Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples

Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:

4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"

Conclusion

If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 75+ best free shipping email subject lines [2024].

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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