1,000+ Trendy Food Truck Names

Updated: April 14th, 2025

So, you've come up with the perfect food truck idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your food truck stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best food truck ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your food truck.

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Ideas

Catchy food truck name ideas

  • Kawaii Food and Drinks
  • Nashville's Big Daddy Q
  • Makoto Ramen
  • Tasty Grubz
  • Hangry in the Hills
  • Truck & Truckle
  • The Mobile Cuisine
  • Food Truck Eatery
  • The Baja Burger
  • Bite & Roll
  • Mint Food Truck
  • Fried Rice Truck
  • Crazy about food trucks
  • Hot Dogs and Sausages
  • Re Food Truck
  • Evelyn's Tummy-Tucks
  • Sukhvinder Food
  • A.J.M
  • Caf Boca
  • Sailor Bikes
  • Hamburger Food Truck
  • Catch & Feed
  • Caf Tuk Tuk
  • Downtown Food Truck
  • The Dj Vu Food Truck
  • Kogi Bistro
  • Heavenly Food Truck
  • Lincoln City Food Co
  • The Frito Company
  • The Pita Truck
  • Tastier than Tuna
  • Sauces and Waffles
  • Luxury Food Co
  • The Food & Beverage Store
  • Food Truck Up
  • Food Truck Emporium
  • Food Truck Io
  • Authentic Food Truck
  • Pro Food Truck
  • Food Truck Plate
  • Food Truck Ice
  • Food Truck Nook
  • Food Truck Age
  • Food Truck Bowl
  • On Food Truck
  • Peppery Food Truck
  • Un Food Truck
  • Food Truck Parlor
  • Food Truck Sign
  • Salty Food Truck
  • Ex Food Truck
  • Flawless Food Truck
  • Food Truck LLC
  • Bite Size Food Truck
  • You Food Truck
  • Food Truck Grabs
  • Food Truck All
  • Food Truck Wagon
  • Pre Food Truck
  • Broiled Food Truck
  • Food Truck Care
  • Worldly Food Truck
  • Food Truck Ace
  • Select Food Truck
  • Food Truck Port
  • Food Truck Goals
  • Food Truck Ex
  • Food Truck Zest
  • Food Truck Air
  • Innovative Food Truck
  • Food Truck Ring
  • Food Truck Things
  • Food Truck Log
  • Food Truck Riches
  • Bar Food Truck
  • Unique
  • Culinary Art Group
  • Cuban Culinary
  • Sacred Repast Pro
  • Fresh Nutritious Trading Co
  • Prepared Grocery
  • Reality Cuisine
  • Daily
  • Solid Gourmet
  • The Tasty Looker
  • The Inspired Cooking
  • SolidFood
  • PreparedFood
  • The Native
  • NutritiousMeal
  • Delicious
  • DailyFood
  • The Best Dining
  • The French Culinary
  • MainDish
  • The Healthy
  • Favourite Foodstuffs Trading Co
  • Bad Grocery
  • Classic Culinary
  • DryFood
  • Distinctive Gastronomy Collective
  • The Deep
  • Physique Cuisine
  • National Gastronomic Co
  • The Authentic
  • Green
  • Sweet Mantrap Place
  • Favourite Feed
  • Polish
  • Deep Dessert

Creative food truck name ideas

  • Less Meal Place
  • Dish Collective
  • Cuban Cooked
  • Side Smasher Place
  • Cuban Cookery
  • The Brazilian
  • Dining Collective
  • The Good
  • Turkish
  • Favourite Foraging
  • Prepared Dinner
  • ContemporaryCuisine
  • Pleasant Breakfast Group
  • FamousDish
  • Dinner Group
  • FavouriteFood
  • Savory Beauty Trading Co
  • Portuguese Cuisine
  • Fresh Nutritious Trading Co
  • The Refined Cooking
  • Daily
  • Big
  • Open Beauty Co
  • The Favorite
  • Superb Culinary Art
  • Traditional Stunner Place
  • RegularMeal
  • RussianCuisine
  • The Mixed
  • Dainty
  • Soft
  • Stunner Group
  • Deep Deviled Egg
  • Buffet Co
  • The Innovative
  • The Healthy Dish
  • Restaurant Spot
  • Delicate Dishwashing
  • Sacred Snack Group
  • The Improper
  • Tared
  • Traditional
  • Beauty Pro
  • National Beauty
  • Creole Dining Co
  • Good
  • Liquid Foodstuff Trading Co
  • The Plastic Bag
  • Chef Trading Co
  • The Earthen
  • Famous Gourmet Group
  • InventiveCuisine
  • Wholesome Meals Collective
  • Creative Catering
  • The Korean
  • Deep Saucer Place
  • The Indian Restaurant
  • Dainty Dishful
  • Snack Trading Co
  • Pleasant
  • Silent Dinner Spot
  • WarmDish
  • Elise Cuisine
  • Regime Cuisine
  • Stunner Pro
  • FinishedDish
  • Dinners Pro
  • The Outstanding
  • Nutrition Spot
  • Delicate Deviled Egg
  • Cookery Place
  • HotDish
  • The Communal Snack
  • Huge Repast Place
  • Foodstuffs Co
  • Frozen Foodstuff
  • VietnameseCuisine
  • SideDish
  • Korean Gastronomy Spot
  • Haute
  • MuchFood
  • Gourmet Collective
  • EarthenDish
  • SpecialMeal
  • The Sweet Peach
  • Serve Pro
  • Groceries Pro
  • The Nourishing Nutrition
  • Hurried Feast Place
  • Greased Looker
  • Italian Dish Pro
  • HeartyMeal
  • PopularDish
  • The Inch
  • Popular Knockout Spot
  • Hasty Soup Trading Co
  • The Fast Nutritious
  • The Superior
  • The South
  • Meals Spot
  • Peach Group
  • Fast
  • PureFood
  • The Organic
  • The Principal Serve Up
  • Breakfast Co
  • The Animal
  • Class Cooked
  • Oriental
  • Fresh Gourmet

Learn more about starting a food truck:

Where to start?

-> Food truck plan
-> How to finance a food truck?
-> How much does it cost to start a food truck?
-> Pros and cons of a food truck

Need inspiration?

-> Other food truck success stories
-> Marketing ideas for a food truck
-> Food truck Instagram bios

Other resources

-> Profitability of a food truck
-> Food truck tips

Funny Food Truck Names

  • Dainty Dishful
  • The Good
  • Feast Trading Co
  • Typical Buffet Place
  • Gourmet Collective
  • TastyDish
  • Fresh Gourmet
  • The Typical Smasher
  • The Ltalian Gastronomy
  • PrincipalFood
  • InternationalCuisine
  • The Special
  • The Traditional
  • The Round
  • The Nourishing Nutrition
  • FireproofDish
  • The Improper
  • Fast
  • BadFood
  • Favorite Feeding
  • Flat Smasher
  • PreparedFood
  • Last
  • Open Stunner Group
  • The Inventive
  • The Next
  • Meat Group
  • The Hasty
  • Frozen
  • Style
  • Inspired
  • Hurried Feast Place
  • HungarianCuisine
  • Cantonese Culinary Art
  • Beauty Group
  • MuchFood
  • Dainty Serve Up Pro
  • Chef Co
  • Suitable
  • Beauty Pro
  • Mixed Mat
  • Gourmet Co
  • PlainFood
  • Cuban Cooked
  • Sweet Mantrap Place
  • Famous
  • Side Smasher Place
  • The Common
  • Chef Pro
  • The Mediterranean Culinary Art
  • The Inventive Gastronomic
  • Peach Place
  • Finest
  • Contemporary Culinary Art
  • The Good Dinner
  • Occasional
  • Delicate Stunner Co
  • Unique
  • Korean Gastronomy Spot
  • The Native
  • The Adequate
  • Inventive
  • Repeat Cuisine
  • Delicious Dish Antenna
  • RawFood
  • Delicious Dish Aerial
  • Gastronomy Pro
  • Valuable Grocery
  • The Substantial
  • Dainty Dish Out
  • The Surplus Foodstuffs
  • Last Snack Pro
  • PortugueseCuisine
  • Delicious Nutrition Group
  • ButteredDish
  • The Shallow
  • Green Nutrition
  • WarmFood
  • Knockout Collective
  • The Entire
  • The Delicious
  • The Korean
  • Sacred Lunch Co
  • Looker Trading Co
  • The Classic
  • Rican Restaurant Spot
  • Balanced
  • Chef Trading Co
  • Favorite Foodstuff
  • CompleteMeal
  • Dining Collective
  • The One
  • DryFood
  • Mixed Morate
  • The Continental
  • Haute Restaurant
  • Satisfying Repast
  • Open Beauty Co
  • Grocery Pro
  • Nutrition Collective
  • Cold
  • The Solid
  • The Deep
  • Mixed Meze
  • The Better
  • The Cooked Grocery
  • The Free
  • Elaborate
  • International Restaurant
  • The Main

Cool food truck name ideas

  • Gastronomic Co
  • HeavyMeal
  • Looker Trading Co
  • Cold
  • The Better
  • FreeMeal
  • Nutritious Spot
  • Knockout Pro
  • Deep Dish Up
  • Free
  • Deep Dessert
  • The Tasty Looker
  • Quiet Soup Trading Co
  • Continental Gastronomic Group
  • Much Nutrient Co
  • Sacred
  • Large
  • FastFood
  • The Much
  • The French Culinary
  • Delicious Nutrition Group
  • Contemporary Chef
  • Sacred Lunch Co
  • The Quick Feast
  • The Covered Knockout
  • The Oriental Culinary
  • Heavy Supper Group
  • Mixed Menu
  • Fresh Feeding
  • Distinctive
  • Warm Saucer
  • Delicious Dessert
  • DryFood
  • Sweet Mantrap Place
  • Ltalian
  • Creative Catering
  • Lunch Group
  • Gourmet Co
  • Nice
  • Side Smasher Place
  • Soybean
  • Hot
  • FreeFood
  • NiceMeal
  • Creative Cabbage
  • The Warm
  • Cooking Co
  • Nutrient Place
  • Frozen
  • Finest
  • The Good Soup
  • AustrianCuisine
  • RussianCuisine
  • Classic
  • The Prepared
  • BestFood
  • Imaginative
  • Circular Serve Spot
  • Solid Gourmet
  • Korean Gastronomy Spot
  • Fine Fresh
  • Shush me Cuisine
  • PrincipalMeal
  • CeramicDish
  • Prepared Serve
  • The Improper
  • Tasty
  • The Excellent
  • Dainty Dish Aerial
  • Meat Spot
  • SpecialMeal
  • Nutrition Group
  • Petite Cuisine
  • BadFood
  • The Chief Meal
  • Ingested Foodstuffs
  • Ingested
  • Cuban Chef
  • Occasional
  • Abundant Meat Group
  • Culinary Art Place
  • Sophisticated Culinary Art Spot
  • National Gastronomic Co
  • The Creole Gastronomy
  • Cantonese Cookbook
  • The Hearty
  • Buffet Collective
  • Valuable Meat Pro
  • Inventive
  • Main Menu
  • Bad Grocery
  • Dining Collective
  • International Restaurant
  • The Own
  • Finished
  • Liquid Foodstuff Trading Co
  • Deep Deviled Egg
  • Classical Catering
  • The Main
  • The Sufficient Meal
  • Favourite Fresh
  • Stunner Collective
  • The Healthy
  • Main Serve Up Group
  • Smasher Group
  • Italian Beauty Collective
  • Only
  • Pleasant Breakfast Group
  • WarmFood
  • Snack Collective

Unique food truck name ideas

  • Inch Bag Co
  • Delicate Disc
  • ImproperFood
  • Rich Gourmet
  • Serve Up Group
  • The Wonderful
  • Available Meal Place
  • The Communal Snack
  • Groceries Pro
  • Pure Foodstuffs Trading Co
  • Classic Cookbook
  • DayMeal
  • The Cold
  • The Hot
  • RichDish
  • Favorite Dinner
  • Best
  • The Chafing
  • The Organic
  • Simple Peach Spot
  • Fast
  • The Good
  • SavoryDish
  • Traditional Gastronomic Place
  • Main Morate
  • The Decent
  • Deep Saucer Place
  • EarthenDish
  • Shakespeare Cuisine
  • Fine Feeds
  • Haute
  • MainMeal
  • Silent Dinner Spot
  • Sacred Repast Pro
  • The Delicious Groceries
  • The Typical Serve Up
  • Main Mashed Potatoes
  • The Wonderful Cooking
  • Unique
  • The Simple Beauty
  • Elise Cuisine
  • Beauty Collective
  • SavouryDish
  • Restaurant Collective
  • NutritiousMeal
  • Cooking Pro
  • The Next
  • Last
  • ColdDish
  • Little
  • Culinary Place
  • The Baking
  • The Sweet Meals
  • Hungarian Cooking Co
  • Snack Spot
  • Favourite Foodstuffs Trading Co
  • The Cheap Nutrition
  • Dainty Dishwashing
  • The National
  • The Solid
  • Culinary Group
  • Classical Dining Trading Co
  • Retreat Cuisine
  • Cookery Group
  • The Brazilian Gourmet
  • Style
  • Greek Gourmet
  • Sophisticated Gastronomy
  • Sweet Nutritious Trading Co
  • Sophisticated Cookery Group
  • The Fine
  • Delicate Dish Up
  • Creative Culinary Art
  • Gourmet Place
  • Culinary Trading Co
  • The Satisfying
  • Contemporary Chef Pro
  • Yellow
  • Liquid
  • SpicyCuisine
  • Favourite Feeds
  • Nutrition Collective
  • Dish Pro
  • The Austrian
  • Substantial Dinner
  • VegetarianFood
  • The Classical Gourmet
  • The Cantonese
  • Good
  • Dry Nutrition Spot
  • Frozen Foodstuffs
  • The Substantial
  • Green Groceries
  • Main Meatloaf
  • National Beauty
  • The Hasty
  • Prepared
  • Simple
  • The Nice Saucer
  • ButteredDish
  • Hungarian
  • FinishedDish
  • Exotic Cooking Place
  • The Earthen
  • Undigested
  • Mantrap Spot
  • Full
  • The Deep
  • Wholesome Meals Collective
  • IndianCuisine

Cute food truck name ideas

  • Traditional
  • Chief Nutritious Co
  • InventiveCuisine
  • The Principal Gourmet
  • The Full
  • The Famous Looker
  • Last Snack Pro
  • Vegetarian Nutritious
  • Breakfast Co
  • Main Stunner
  • Supreme Cuisine
  • SweetFood
  • CookedDish
  • The Mediterranean Culinary Art
  • SmallDish
  • Elaborate Lunch Group
  • The Native
  • Open Stunner Group
  • Distinctive Gourmet
  • Suitable
  • The Cooked Grocery
  • Delicious Dishwasher
  • The Regional
  • Prepared Dinner
  • BalancedMeal
  • The Modern
  • CompleteMeal
  • Simple Repast Pro
  • HeatedDish
  • Gastronomic Trading Co
  • Cuisines Cuisine
  • Ingested Nutrient Spot
  • The Proper Foodstuff
  • Frozen Foodstuff
  • International Dining
  • The Chief
  • Heavy Feast Spot
  • Big
  • The Dainty
  • The Plastic Bag
  • Special
  • The Wooden Stunner
  • CoarseFood
  • Adequate
  • The Continental
  • Serve Co
  • Evaporating
  • Vegetarian
  • Cuban Culinary
  • The Traditional
  • The Shallow Smasher
  • The Indian
  • The Contemporary
  • Cuban Cookery
  • The Buttered Looker
  • The Nourishing
  • Favourite
  • The Regular Snack
  • Class Cooked
  • Decent Supper Spot
  • WonderfulDish
  • The Refined Cooking
  • The Quart
  • Fresh Fodder
  • Buffet Trading Co
  • Reality Cuisine
  • Hurried Feast Place
  • Creole Culinary
  • Main Mealtime
  • The Sumptuous
  • ExtraFood
  • Looker Place
  • Meals Group
  • Cookery Co
  • Favorite Buffet Co
  • The Adequate
  • Classic Culinary
  • Vegetarian Gourmet Group
  • Liquid Meat
  • Typical Dish Collective
  • North Cookery
  • Chef Collective
  • Fine
  • Prepared Grocery
  • ExoticCuisine
  • Famous Gourmet Group
  • Creole Cookery
  • Cantonese Cooking Trading Co
  • DecentMeal
  • Foodstuffs Collective
  • Serve Pro
  • Savoury Saucer Pro
  • Fast Fed
  • The Favourite
  • Nutrition Spot
  • The Healthy Dish
  • KoreanCuisine
  • StyleCuisine
  • Substantial
  • Delicious Dish Antenna
  • SpiritualFood
  • The Nourishing Nutrition
  • PrincipalFood
  • The Insufficient
  • EntireMeal
  • BrokenDish
  • Flat Smasher
  • Superb Culinary Art
  • Exquisite Gastronomy Trading Co
  • Warm

Clever food truck name ideas

  • Popular Knockout Spot
  • The Delicious
  • Foodstuff Collective
  • The Caribbean
  • Saucer Trading Co
  • Creative Gastronomy Group
  • Debris Cuisine
  • Frozen Feeding
  • Magazines Cuisine
  • TastyCuisine
  • Fireproof
  • HotDish
  • Exotic Cookery
  • Mixed Mycophagy
  • Extra Meals
  • Soft
  • Fresh Fuel
  • The Necessary
  • Dish Place
  • Favourite Peach Collective
  • Culinary Pro
  • AuthenticCuisine
  • Rican Dish Co
  • Contemporary Culinary Art
  • The Quiet
  • RawFood
  • Foodstuffs Co
  • Mixed Morate
  • QuickMeal
  • Irish
  • Favorite Feeding
  • Creole Cook
  • Less Meal Place
  • The Coarse
  • Principal Grocery Trading Co
  • The Superior Cooking
  • ExquisiteCuisine
  • The Western
  • Meal Pro
  • The Wonderful Serve Up
  • RegionalCuisine
  • ColdMeal
  • Nourishing Meal Pro
  • Routines Cuisine
  • Parabolic Smasher Spot
  • The Outstanding
  • Exotic
  • InternationalCuisine
  • Masterpiece Cuisine
  • SilentMeal
  • Cookery Trading Co
  • Green
  • Proof Mantrap Place
  • Silent
  • SuitableFood
  • PortugueseCuisine
  • Creole Cooking
  • Machines Cuisine
  • The Poor Meal
  • The Big
  • Gourmet Group
  • The Sacred
  • Lunch Trading Co
  • Mantrap Place
  • Broken
  • Solid
  • The Nutritious
  • Repeat Cuisine
  • Excellent
  • Spicy Culinary
  • The Cooked
  • Oval Knockout Co
  • The Inventive Gastronomic
  • The Creole
  • Delicious
  • WarmDish
  • Delicate Smasher Collective
  • Principal Meals
  • Class Culinary
  • The Delicious Dining
  • FavouriteDish
  • CommonMeal
  • Cooked
  • SolidFood
  • Valuable Grocery
  • Elegant Gastronomic Place
  • Heated
  • Healthy Culinary
  • Exquisite
  • Gastronomy Trading Co
  • Pleasant
  • The Plain Foodstuff
  • The Shallow
  • Class Cook
  • Delicate Stunner Co
  • Dainty Serve Up Pro
  • Mixed Meze
  • Savory
  • Repast Spot
  • WholesomeFood
  • Spiritual Grocery Trading Co
  • Hearty Breakfast
  • Peach Co
  • Polish Cookery
  • Classic Cooked
  • Indian Dish
  • Dry
  • Breakfast Group
  • Continental Chef
  • Chef Pro

Best food truck name ideas

  • Portuguese Cuisine
  • The Traditional Looker
  • CaribbeanCuisine
  • FavouriteFood
  • Lunch Spot
  • Savory Beauty Trading Co
  • Nutrient Group
  • Looker Co
  • Adequate Grocery
  • Caribbean Restaurant Collective
  • Creative Chef
  • Poor
  • The Italian
  • The Imaginative
  • Favourite Gourmet
  • The Surplus Foodstuffs
  • The Round
  • The Good Dinner
  • Nutritious Meal Trading Co
  • Favourite Feed
  • Dinner Pro
  • Snack Trading Co
  • The Authentic
  • The Rican
  • The Common
  • ParabolicDish
  • Superb Cookery Trading Co
  • Meals Spot
  • Dinners Place
  • The Finest
  • Traditional Stunner Place
  • Better Nutrition Pro
  • Adequate Foodstuff Collective
  • BestCuisine
  • Mixed Feast Place
  • Creole Dining Co
  • Quart
  • Heavy
  • The Sweet Peach
  • The Frozen
  • ContemporaryCuisine
  • Scanty Feast
  • Empty Saucer Pro
  • Classical Cookbook
  • Cantonese Culinary Art
  • Buffet Spot
  • PlainFood
  • Groceries Group
  • Single Serve Pro
  • The South
  • Feast Trading Co
  • Meat Group
  • Hasty Soup Trading Co
  • Satisfying Repast
  • The Festive
  • Typical Buffet Place
  • The Sufficient
  • The Classic
  • The One
  • Cuban Culinary Art
  • Cantonese Catering
  • Foodstuff Pro
  • Superior
  • The Indian Restaurant
  • Day Dish Place
  • Popular
  • The Superior
  • FavoriteDish
  • Open Beauty Co
  • Porcelain Beauty Collective
  • The Balanced
  • Stunner Co
  • Mixed Meatloaf
  • Dish Spot
  • The Oriental
  • Korean Chef
  • PlantFood
  • Decent
  • PrettyDish
  • Dinners Pro
  • MainDish
  • Cantonese
  • Adequate Foodstuffs Co
  • The Cheap
  • Raw
  • Main Meager
  • Peach Group
  • Gastronomic Group
  • Clean Smasher Group
  • Delicate Dishwasher
  • The Animal
  • Healthy Gourmet
  • Grocery Pro
  • Free Feeding
  • NationalCuisine
  • Feast Collective
  • Fresh Fed
  • The Valuable
  • The Lordly
  • CoveredDish
  • Daily Meal Co
  • Delicious Dish Aerial
  • Fresh Foodstuff Pro
  • The Favorite Dinners
  • CookedMeal
  • Fresh Gourmet
  • Quick Dish Place
  • Oval
  • One
  • Rich Cooking Spot

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Food Truck:

Simple is always better

This means a few different things. Your food truck name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your food truck:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.