1,000+ Best Food Startup Names

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Updated: March 21st, 2025

So, you've come up with the perfect food startup idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your food startup stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best food startup ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your food startup.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Food Startup Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of food startup name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy food startup name ideas

Baked & Cracked
Harmony Food & Beverage Inc
Fantini's Food Company
Effie's Deli
Alfred & Fred
F&B Business
Bitter Bistro
Peppery Food
Caf Rouge
Tastee-EAT
Safest Restaurant in Chicago
M.J.'s Eatery and Bar
Coca-Cola Bottling Co. of Canada
Kale and Kettle
The Fowl Company
Jasnak
Sauces and Wines
Luxury Food Co
Bite Size Food
You Food
Broiled Food
Poured Food
Prime Food
Tangy Food
A La Mode Food
Salon Food
Stirred Food Valley
Hefty Food Club
Plumb Food Hub
Family- Style Food
Bittersweet Food
Theta Food
Top Pick Food Valley
Food N Things
Food Angel
Scented Food Cafe
Skewered Food Bazar
Cover Food Bazar
Food Bounties
Distinguished Food
Food Wiki
Plump Food
Exemplary Food
Globe Food
Sweetened Food
Devoured Food
The March Food
Energizing Food
Caramelized Food
Ether Food
Buttery Food
Michelin Star Food
Makoto Japanese Cafe
Sushi Shinko
Hudson's of Westwood
Hangout in the Hills
Cupcakers Cafe
The Original Keg
Caf Boca
Restaurant Eatery
Dai Pai Dien
Restaurant for Everyone
Dine In, Pay Out
Tobago Restaurant
Honey Love Restaurant
Desserts and Pastries
Sauces and Bar
The Food & Beverage Store
Restaurant Bowl
Caf de Luiz
Korean Sizzling Restaurant
Restaurant Age
Peppery Restaurant
Breakfast Collective
Solid Gourmet
Warm Predilection
Fresh
Silent Lunch Group
Nutritious Snack Place
Predilection Trading Co
Predilection Pro
Fast Fuel
Daily
Nutritious Co
Green
Fast Foraging
Better Discernment
Free Forage
Natural Sample
The Soybean Buffet
The Yellow
Better Foodstuff Place
ClassicalTaste
The Ample
Supper Group
HugeMeal
Ample
Sour
Meal Group
Communal Dinner Co
Contemporary Predilection
Fast Forage
Main Mealtime
The Proper Nutritious
The Characteristic
Much Savour Trading Co
The Natural Predilection
Coarse Meals Pro
The Delicious
The Hot
The Main
SingleMeal
Musical Discernment Pro
The Sumptuous
Sumptuous Repast Collective
Ordinary Dish
Savor Place
FineFood
Regular
The Classical Penchant
The Coarse
Savor Group
Frozen Foodstuffs
Astringent Appreciation
ColdMeal
The Hot Soup
Salty Preference Pro
Daily Meal
The Spiritual Nutritious
TastyMeal
CornMeal
Dish Co
Contemporary Sample Pro
Decent Grocery Trading Co
The Sweet Nutritious
Sweetish Predilection
Mouthful Group
Scanty Dinners Group
Good Appreciation Collective
Favourite Foodstuffs
Enough
The Good
GreenFood
OrganicFood
Little Foodstuff Trading Co
Sweet Appreciation Place

Creative food startup name ideas

Meat Spot
The Raw Meals
The Communal
PersonalTaste
The Excellent Penchant
The Nauseous Savour
Ordinary Meals Spot
First
VegetarianMeal
Indian Breakfast
Hearty
The Depraved
The Big
Mouthful Spot
The Musical
Natural
The Entire
The Yellow Soup
The Light Repast
Free Foodstuff
Discernment Spot
Predilection Trading Co
Contemporary Predilection
Nutrient Pro
Principal
Metallic Savour Place
True Try
UnpleasantTaste
Try Group
Predilection Pro
SweetFood
Meal Trading Co
The Soybean
Sample Group
Popular Sample
The Insufficient
Sacred
The Public Mouthful
Sumptuous Repast Collective
Metallic
Predilection Collective
The Ordinary
Poetic Discernment Spot
Ordinary Meal Spot
Strong
Green Foodstuff
The Individual Savor
Little Meat Place
The Pungent
SingleMeal
Dish Co
FastidiousTaste
Ample
Better Savour
Prepared Supper Collective
Foodstuff Collective
AestheticTaste
Meals Collective
Daily Foodstuffs Place
The Day
Breakfast Collective
Gourmet Pro
The Cheap
OrganicFood
Delicious Soup Trading Co
The Favorite Meal
Mixed Meze
True
Communal Dinner Co
Plain
Lunch Pro
Musical Penchant
Decent Grocery Pro
Little Foodstuff Trading Co
The Good
Nauseous Mouthful
Perceptiveness Place
Questionable Savor
SoybeanMeal
Scanty Supper Collective
Italian
Proper Lunch
False Savour Trading Co
Discernment Trading Co
True Tanginess
Huge Repast
Distinctive Preference Place
Disagreeable
The Regular
Elegant Sample Co
The Superior
Pungent Penchant
Mouthful Trading Co
Nutrition Spot
Cheap Nutrition Pro
Buffet Trading Co
The Simple Lunch
The Corn Lunch
Nutrient Trading Co
Daily
Corn Supper
Corn
Favourite Feeds
Dish Place
Kosher
The First Lunch
Slight Preference Group
Soybean Snack Collective
The Artistic
Snack Co
Savor Collective
The Questionable
Cooked Nutritious Pro
Last Repast Pro
Big Supper Group
BetterTaste
Cooked Meals Spot
DistinctiveTaste
True Taster
ProperMeal
Sweet Appreciation Place
Depraved Appreciation Pro
False
The Modern Try
CoarseFood
AbundantFood
Spicy Meal
The Hot
Alkaline
Refined Predilection Group
Extra Grocery Collective
Savour Pro
Wholesome Nutrition
Gourmet Spot
Sweet Penchant Spot
FreeMeal
ModernTaste
PrincipalFood
The Coarse Snack
Spicy
Fine Fed
Alkaline Discernment Pro
Nutrition Co
Fresh Foodstuff
ProperFood
Sample Trading Co

Learn more about starting a food startup:

Where to start?

-> Food startup plan
-> How to finance a food startup?
-> How much does it cost to start a food startup?
-> Pros and cons of a food startup

Need inspiration?

-> Other food startup success stories
-> Marketing ideas for a food startup
-> Food startup slogans
-> Food startup Instagram bios

Other resources

-> Profitability of a food startup
-> Food startup tips
-> Blog post ideas for a food startup
-> Food startup quotes

Funny Food Startup Names

Sour
Pungent Penchant
Main Meager
Common Lunch
The Quick
Better Preference Pro
Green Nutritious Spot
Refined Sample Group
Non Nutrition Pro
The Light
Repast Pro
CommonMeal
Pure
Aromatic Predilection Pro
Aromatic Try
More Groceries
The Best
Dish Collective
The Soft
The Artistic Preference
The Big
Mixed Meatloaf
Cooked Foodstuffs Trading Co
Meal Co
The Decent Snack
Decent Dinners
Architectural Mouthful Collective
NecessaryFood
The Cultivated
Aesthetic
Meat Co
The Free Dinners
SimpleMeal
The Hot Soup
The Mild
Strange Mouthful
Day Supper Co
Buffet Collective
Plant Meat Co
Much Try Co
The Agreeable
Supper Trading Co
Ordinary Meals Spot
Poor Foodstuff
The Liquid
The Solid Breakfast
Insufficient
The First Lunch
Meals Co
Nauseous Sample Group
FrugalMeal
Preference Spot
Dinner Group
The Entire Repast
Literary Mouthful Collective
SaltyTaste
Little Foodstuff Trading Co
Better Discernment
AdequateFood
Fast Fodder
FrozenFood
Natural Sample
Favorite Repast Spot
Free Feeding
The Refined Savor
FrenchTaste
Simple Dinners Trading Co
OccasionalMeal
Public
Favorite Fodder
Feast Trading Co
The Proper Foodstuff
Penchant Collective
Depraved Savor Group
Frugal
MoreFood
The Salty
Tinned Foodstuff Collective
Savour Pro
AstringentTaste
Gourmet Place
Nice Perceptiveness Group
False Mouthful
Prepared Supper Collective
The Depraved Penchant
HastyMeal
Hot
Proper Nutritious Pro
Prepared Meals Collective
True Tastebuds
Dinners Pro
HeartyMeal
The Own
ExcellentFood
Free
Favorite Fed
Common Dish
Nutrient Pro
Preference Group
AfterTaste
Heavy
SumptuousMeal
Nice
Complete Buffet Trading Co
Fresh Fed
EntireMeal
The Cooked
The Delicious Nutrient
Better Foodstuff Place
Poor
The Nutritious Nutrient
Fine
Chafed Taste
Nutrition Pro
Hearty
The Bad
Meal Group
FavoriteMeal
The Modern Predilection
Delicious Supper Pro
Less Meal Spot
Groceries Pro
Corn Supper
Favourite Meal Group
Favorite Foodstuffs
Buffet Group
The Silent Buffet
The Sweetish Predilection
The Questionable
DryFood
Full Buffet Group
Perfect Try Co
Favorite Gourmet
Bad Savour
Exquisite Discernment Trading Co
Perceptiveness Pro
Typical Breakfast Trading Co
The Best Meals
Mouthful Collective
Natural Sample Trading Co
Extra Foodstuffs
Much
Delicious Savour Co
The Literary
The Soybean Buffet
Soybean Repast

Cool food startup name ideas

The Decent Snack
The Cold
Frozen Nutrition
MoreFood
Single Breakfast Pro
Better Discernment
OrdinaryFood
AvailableFood
Dinners Trading Co
Preference Group
Meal Co
The Occasional Dinner
Acquired Savour Collective
Natural Penchant Group
DeliciousMeal
The Frugal Dinners
First
Ingested
UnpleasantTaste
Delicious Gourmet
Dinner Place
Prepared Meal Trading Co
Meat Pro
The Soft Foodstuffs
FreeMeal
Wonderful Snack Co
Tasty Soup
Dish Trading Co
Modern
Meat Place
The Elaborate Dinner
The Depraved
Improper Groceries
The Cheap
Nutritious Nutrient Trading Co
Feast Pro
The Favorite
The Foul Try
Discernment Pro
Snack Spot
Non Foodstuff
The Acid
Plant Meat Co
Groceries Spot
Spicy
Groceries Co
The Free Dinners
Perfect Preference Collective
The Impeccable
The Regular
Green Nutritious Spot
Complete
The Poor Foodstuff
Distinctive
Refined Predilection Group
Characteristic
OrganicFood
Supper Group
Quick Supper Spot
The Free Dish
PersonalTaste
The Tinned
Gourmet Co
The Yellow Soup
Metallic Savour Place
Free Lunch Place
Nauseous Appreciation Spot
Fast Foraging
The Salty
Decent Dinners Co
Warm
FrenchTaste
SpecialMeal
Corn Supper
The Easy
Big Feast
Appreciation Group
Sweetish Predilection
The Discriminating
The Popular Sample
Sacrificial Dinners Collective
Natural
The Valuable
The Correct
Indian Breakfast
Nutrition Pro
The Surplus
The Hot Soup
SuitableFood
Aromatic Predilection Pro
Free Fodder
CoarseFood
Ample Meat
Main Morate
Musical Penchant
Sample Group
The Coarse Meal
Literary Appreciation Group
The Public Mouthful
Distinctive Preference Place
True Taste Sensation
Nutrient Pro
Dish Co
SumptuousMeal
PrincipalMeal
Less Meal Spot
Adequate Foodstuffs
Savor Collective
NaturalFood
MildTaste
Buffet Trading Co
Gourmet Collective
More
LiquidFood
AromaticTaste
Elaborate
Nice
Modern Mouthful
Green Foodstuff
Contemporary
Cooked Meals Spot
Valuable
Fast Feeds
Natural Sample Trading Co
The Good
SacrificialMeal
True Taste Property
Architectural Perceptiveness Trading Co
Favorite
The Fine
Single Breakfast Co
Non Nutrition Pro
The Nauseous
The Cooked
Main Mock Turtle Soup
SolidFood
Cheap Nutrition Pro
AcridTaste
Nutrition Co
The Simple Lunch
Sacred
Delicious Soup Trading Co
Necessary Nutrition Spot
Ordinary Meal Spot
True Tastiness
Occasional

Unique food startup name ideas

Questionable Savor
Feast Collective
HeavyMeal
Popular Perceptiveness Trading Co
Proper Meals Group
Enough
The Refined
Excellent Dinner Spot
Agreeable Savour
Perfect Try Co
The Refined Savor
The Decent
The Poor
Soup Collective
Literary
Sour Preference Place
DiscriminatingTaste
The Entire Buffet
Italian
FullMeal
Literary Mouthful Collective
TrueTaste
Nutritious Snack Place
Sweetish
SlightTaste
Sour
Foodstuff Group
The Depraved Penchant
Non
Little Meat Place
The Solid Grocery
French Savor Pro
The Best
The Daily
The Main Dish
Day Supper Co
FestiveMeal
The Entire
Supper Spot
Nourishing
Nice Penchant Collective
The Hasty Breakfast
The Enough
Discriminating Try Place
Surplus Grocery
The Mixed
Soup Place
Acid
Fast Fed
Fresh Feeding
Pure Predilection Place
Kosher
Delicious Nutrition Trading Co
Mixed Dinner Place
DayMeal
Musical Preference
Soybean Dinners
Special
The Balanced
Sufficient Nutrition
Bad Nutrition
Poetic
Personal Preference Pro
DryFood
The Mixed Soup
Scanty Supper Collective
Favourite Fodder
Better Sample Co
BitterTaste
Rich Nutrient
SweetFood
Principal Foodstuff Collective
Sufficient Gourmet Co
Enough Grocery Trading Co
Delicious Preference Co
FreshFood
Fresh
CornMeal
Foodstuffs Pro
The Artistic
The Delicate
Predilection Spot
Classical Mouthful Group
Spicy Meal
Impeccable Mouthful
Bad Savour
MuchTaste
Pleasant
The Bitter
Fast Fuel
The Questionable
The Bad Foodstuff
The Coarse
CheapFood
SufficientFood
Discriminating
The Quick Dish
The Nice
PureFood
Discernment Spot
Warm Penchant
MainMeal
The Warm
The Substantial
Mouthful Group
Cultivated Mouthful Pro
Free Grocery Pro
Frugal Lunch Group
Try Group
False Savour Trading Co
The Usual Soup
The Nice Sample
The Sumptuous
Literary Mouthful
The Personal
Contemporary Appreciation Group
Decent Grocery Trading Co
Plant Meal Spot
FineMeal
Kosher Groceries Collective
PureTaste
Sumptuous Buffet
Predilection Pro
The Mild
Predilection Co
Daily Foodstuffs Place
AnimalFood
Perceptiveness Trading Co
Natural Preference Trading Co
Rich Meal Place
BetterTaste
Refined Sample Group
HealthyFood
LastMeal
Much
Bad Perceptiveness
The Spiritual Nutritious
LiteraryTaste
Insufficient Nutritious Group
Cheap
Musical Discernment Pro
Strange Predilection
The Wonderful Lunch
GreenFood
Frugal Lunch
The Elaborate

Cute food startup name ideas

Coarse Meals Pro
Main Mycophagy
Gourmet Spot
Mouthful Spot
Cultivated Penchant Co
Proper Foodstuff Spot
Mild Discernment Collective
Poetic Discernment Spot
ClassicalTaste
Meals Spot
The Nutritious Meat
Proper Nutritious Pro
Architectural
The Light
Gourmet Trading Co
Enough Nutrient
The Slight
Gourmet Group
Dish Pro
Day Snack Co
SolitaryMeal
Foul Predilection Co
Fastidious
AfterTaste
Plant Foodstuff Pro
Complete Buffet Trading Co
Wholesome Meal Co
Hasty Snack Group
Lunch Group
The Silent Soup
Impeccable
The Pure
The Unpleasant
The Natural Predilection
Architectural Mouthful Collective
Acrid Preference Place
Principal Dish Spot
Favorite Foodstuffs
Literary Appreciation
CompleteMeal
The Aromatic
AdequateFood
DelicateTaste
The Common Buffet
The Proper Foodstuff
Frozen Foodstuffs
Nauseous Sample Collective
Only Grocery Spot
Favorite Repast Spot
Comfortable
The Poetic
Alkaline Savour Trading Co
The Raw Meals
OwnFood
The Favourite
Big
Light Lunch
True
Only
Mixed Mock Turtle Soup
Penchant Spot
The Favorite Meal
CharacteristicTaste
Poor
The Available Meal
The Free
Pungent Perceptiveness
The Day
Fine Forage
Favourite Meals Collective
Fine Fodder
The Solid Dish
Sample Place
The Classical Penchant
Agreeable
Mixed Mashed Potatoes
Distinctive Preference Collective
The Aromatic Discernment
Perceptiveness Co
AlkalineTaste
Favourite Feeds
The Natural
Much Try Co
Insufficient
Main Mixed
Excellent
Salty Sample Pro
Exquisite Perceptiveness Group
Mixed Mycophagy
The Proper
The Public
Fastidious Try Collective
Typical Supper Co
The Available
Penchant Collective
Animal Nutrition Collective
Nauseous Sample Group
Hot Snack Trading Co
Vegetarian
Elegant Sample Co
The Sweetish Predilection
The Light Repast
ItalianFood
Last Dish
Sour Sample Collective
The Green Gourmet
Better Savour
The Cold Feast
Correct
The Literary
Proper
Typical Lunch
Cheap Meals
FrozenFood
Cold
The Own
Corn
Repast Pro
True Tastebuds
The Typical
Cooked Grocery
Poor Appreciation Pro
Preference Spot
Plant Gourmet Spot
Perceptiveness Collective
Chief
Perfect Mouthful Trading Co
QuickMeal
WarmTaste
Nice Savour Co
The Solid Breakfast
Alkaline
Plant Nutrient Co
Nourishing Meals Pro
The Festive
Personal Try Place
Frozen Fodder
Classical Preference
The Cheap Nutrition
Nutrient Spot
FavoriteMeal
HotFood
The Much
The Rich Groceries
FreeFood
CommonMeal

Clever food startup name ideas

Heavy
The Decent Supper
Bad Meals Trading Co
Dinner Co
The Delicious Nutrient
The Daily Meat
Mild Discernment Co
The Sacred
The False Predilection
Principal Meal Pro
Hasty Snack
SoybeanMeal
The Animal Meat
BetterFood
Poor Foodstuff
Free
Aromatic Preference Collective
Complete Feast
Usual
False Mouthful
Appreciation Pro
Spiritual
PoorTaste
Proper Foodstuffs Spot
The Principal
Appreciation Trading Co
Depraved Sample Group
Good Dish
The False
Favorite Fed
Extra Meal
Single Buffet Trading Co
Rich Lunch Place
Principal
PlantFood
Fastidious Discernment Co
The French Preference
Simple Dinners Trading Co
True Taste Perception
Public Perceptiveness Collective
Hot Grocery
Silent Repast
Indian Supper
PerfectTaste
Exquisite Sample
Good Appreciation Collective
The Principal Dinners
Buffet Group
The Modern Penchant
Refined
AgreeableTaste
Kosher Grocery Spot
The Natural Try
Savor Pro
Sample Collective
Acrid Mouthful Collective
SubstantialMeal
Predilection Collective
Favorite Fodder
HeartyMeal
Gourmet Pro
SatisfyingMeal
Less Meal Group
Metallic
The Prepared
Spicy Groceries
The Vegetarian Nutritious
Grocery Place
Better Preference Pro
CookedFood
GoodMeal
Dinners Collective
The Solid
Perfect Preference
Meal Trading Co
Entire
The Rich
Chafed Taste
EasyMeal
Dinners Group
Delicious
Repast Co
The Superior
The Nutritious
Dinners Co
The Occasional
Penchant Group
Favourite Foodstuffs
More Groceries
Individual
The Spiritual
The Silent Buffet
The Sweet Meat
Main Menu
Sweet Penchant Spot
Breakfast Spot
Fine Fuel
Popular Sample
Nice Perceptiveness Group
NaturalTaste
NecessaryFood
SacredMeal
Meal Collective
The Contemporary Savor
Extra Grocery
Solid Gourmet
Coarse Foodstuffs Collective
Popular Try
Mouthful Place
Sweet
Soup Spot
The Hot
Soybean Dinner
Impeccable Sample Co
Yellow Dinner Co
Feast Place
Sumptuous Repast Collective
Grocery Spot
The Contemporary Sample
The Principal Meal
Foodstuff Trading Co
DeliciousFood
Architectural Mouthful Place
ImpeccableTaste
AstringentTaste
The Foul
Valuable Nutrition
Organic Meal Trading Co
Bad Nutrition Place
Savour Pro
PrincipalFood
EntireMeal
IndividualTaste
Favorite Forage
Free Feed
ImproperFood
The Poor Savor
Impeccable Discernment Collective
The Suitable
IngestedFood
Predilection Trading Co
Healthy Groceries Pro
The Artistic Perceptiveness
The Necessary
Raw
The Easy Buffet

Best food startup name ideas

The Last
Cold Lunch
Nutrition Place
HastyMeal
QuestionableTaste
The Liquid
Fine Feeding
The Superior Savor
The Ingested
Mixed Meze
Green
Solitary Dish Trading Co
Foodstuffs Co
Ordinary Dish
Artistic Try Group
Last Repast Pro
Slight Preference Group
Musical Preference Co
Fine Fed
The Yellow
The Decent Meals
UsualMeal
DisagreeableTaste
Poor Grocery
ArchitecturalTaste
The Fast
Nutrition Spot
The Ample Meal
The Individual Savor
Unpleasant
Feast Trading Co
Abundant Meat Collective
Solid
Delicious Savour Co
Public
Foodstuff Pro
The Excellent
PoorFood
Pungent Penchant
Breakfast Collective
Disagreeable
Next
Delicious Try Collective
Enough Foodstuff Collective
Full Snack
The Excellent Penchant
Good
The Strange
Simple Lunch Co
Free Fuel
Dish Group
ElaborateMeal
Principal Supper Trading Co
The Big Dish
The Soybean Buffet
Sample Trading Co
The Acrid
The Huge Breakfast
Nutrient Group
True Tanginess
Comfortable Buffet Collective
The First Lunch
Nutritious Collective
Mixed Menu
Cooked
Pungent
Meals Collective
Peculiar Preference Group
MuchFood
Light
The Frugal
ExcellentMeal
Lunch Place
The Yellow Dinner
Try Collective
Main Meager
Cold Supper
Regular
The Entire Repast
True Taster
Solid Nutritious Pro
Best Meat Pro
ModernTaste
Single Snack Collective
Mixed Meatloaf
Solitary Soup Place
The Better
ExcellentFood
Necessary
Better Foodstuff Place
Pleasant Dish
Hurried Lunch Collective
Preference Pro
Tasty Breakfast
The Contemporary Predilection
The Sufficient Foodstuffs
Favorite Fresh
ScantyMeal
Frozen Feeds
Decent Buffet
Frozen Forage
Special Dinners Co
Warm Predilection
Little Meals Place
Elegant
Contemporary Predilection
FineFood
Modern Savour Pro
Substantial
Savour Place
False
The Astringent Appreciation
Free Lunch Co
Depraved Appreciation Pro
The Proper Nutritious
Typical
True Try
StrongTaste
DepravedTaste
Plain
Sufficient Nutrient
The Hearty Buffet
Ordinary Nutritious Collective
The Main
Strong
Rich
The Improper
CoarseMeal
Classical Predilection Trading Co
Depraved Savor Group
The Fastidious
The Bad
NonFood
Entire Dinner
Main Meatloaf
Perfect
Full Buffet Group
Mouthful Collective
The Ordinary Dinners
Communal Dinner Co
Hearty Dinner Co
Foodstuff Collective
Supper Pro
Adequate
Foodstuffs Trading Co
Mixed Mat

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Food Startup:

Simple is always better

This means a few different things. Your food startup name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your food startup:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Food Startup: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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