1,000+ Best Food Startup Names

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Updated: March 26th, 2025

So, you've come up with the perfect food startup idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your food startup stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best food startup ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your food startup.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Food Startup Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of food startup name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy food startup name ideas

Baked & Cracked
Harmony Food & Beverage Inc
Fantini's Food Company
Effie's Deli
Alfred & Fred
F&B Business
Bitter Bistro
Peppery Food
Caf Rouge
Tastee-EAT
Safest Restaurant in Chicago
M.J.'s Eatery and Bar
Coca-Cola Bottling Co. of Canada
Kale and Kettle
The Fowl Company
Jasnak
Sauces and Wines
Luxury Food Co
Bite Size Food
You Food
Broiled Food
Poured Food
Prime Food
Tangy Food
A La Mode Food
Salon Food
Stirred Food Valley
Hefty Food Club
Plumb Food Hub
Family- Style Food
Bittersweet Food
Theta Food
Top Pick Food Valley
Food N Things
Food Angel
Scented Food Cafe
Skewered Food Bazar
Cover Food Bazar
Food Bounties
Distinguished Food
Food Wiki
Plump Food
Exemplary Food
Globe Food
Sweetened Food
Devoured Food
The March Food
Energizing Food
Caramelized Food
Ether Food
Buttery Food
Michelin Star Food
Makoto Japanese Cafe
Sushi Shinko
Hudson's of Westwood
Hangout in the Hills
Cupcakers Cafe
The Original Keg
Caf Boca
Restaurant Eatery
Dai Pai Dien
Restaurant for Everyone
Dine In, Pay Out
Tobago Restaurant
Honey Love Restaurant
Desserts and Pastries
Sauces and Bar
The Food & Beverage Store
Restaurant Bowl
Caf de Luiz
Korean Sizzling Restaurant
Restaurant Age
Peppery Restaurant
Common Dish
Own Meat Trading Co
PureTaste
Spicy
Plain
Much Try Co
The Bad Foodstuff
The Solid Lunch
Exquisite Sample
Feast Collective
Dinners Collective
ColdMeal
NauseousTaste
Supper Group
Typical Supper
The Quick
The Artistic
Lunch Place
Excellent
Necessary
Soybean Repast
Favourite Foodstuffs
The Poor Foodstuff
Main Mycophagy
Discriminating
Main Mock Turtle Soup
Frozen Feeds
WarmFood
Favourite Nutrient
Less Meal Group
Architectural Perceptiveness Trading Co
Architectural Mouthful Place
The Distinctive
The Proper Foodstuff
Fast Feeds
Principal Meat
Literary Appreciation
Improper Groceries
True Taste Property
The Best
PlantFood
The Nutritious Nutrient
Ordinary Dish
Principal Meal Pro
Better Savour
Bad Savour
The Entire Repast
Hasty Snack
OrganicFood
Aromatic Try
Nutrient Trading Co
Mild Savor
Frozen Fed
The Less
The Sweet Nutritious
Big
Good Dish
Characteristic
Appreciation Trading Co
PrincipalMeal
Contemporary Sample Pro
The Excellent Penchant
The Soybean
The Acid Appreciation
The Sufficient Foodstuffs
FoulTaste
Free Foodstuff
WarmTaste
The Comfortable
False Sample Place
Better Sample Co
Meat Group
Popular Sample

Creative food startup name ideas

Fresh Fed
Classical Predilection Trading Co
Mixed Mock Turtle Soup
Silent Repast
PersonalTaste
SacrificialMeal
The Heavy
The Bad Foodstuff
Free Grocery Pro
Pure Predilection Place
Elaborate
Typical Supper Co
Last Dish
The Poetic
Breakfast Trading Co
Main Mashed Potatoes
The Warm
BetterTaste
Perfect Try Co
Wonderful Snack
PeculiarTaste
Favourite Fuel
Groceries Collective
Plain
Festive Lunch Trading Co
The Ordinary Dinners
Nutrition Trading Co
Lunch Pro
Frozen Nutrition
The Depraved Penchant
Fine Fed
BadTaste
Comfortable
The Little
Sweetish Sample Trading Co
Festive Dinners Co
Cooked
Comfortable Buffet Collective
WarmTaste
Savour Pro
Communal Dinners Place
EntireMeal
Sufficient Gourmet Co
The Pure Foodstuffs
The Big Dish
The Refined Savor
Hot Grocery
Sample Collective
SlightTaste
The Tasty Supper
Spicy Meal
Modern
Perfect Mouthful Trading Co
The Frugal Dinners
Chafed Taste
Popular Penchant
Grocery Spot
The Slight
Cooked Meals Spot
NecessaryFood
The Sacred
The Acrid
Dinners Group
The Free
Supper Pro
The Decent Supper
Warm
NiceTaste
Next Feast
Dinner Spot
ColdMeal
Favorite Forage
The Surplus
Frozen Forage
PublicTaste
Good Dish
Popular Try
Pungent Penchant
The Literary
Organic Nutrition Place
Prepared
The Corn Lunch
AgreeableTaste
The Sufficient Foodstuffs
The Solid Dish
Little Meal
French Savor Pro
Predilection Spot
Day Supper Co
Free Feed
AestheticTaste
Foodstuffs Collective
Huge Repast
PureFood
Enough
The Improper
Fresh Foodstuff
Fastidious
Excellent
Healthy Groceries Pro
Penchant Spot
PrincipalFood
The Nice
Acquired
AfterTaste
Grocery Place
VegetarianFood
Last Repast Pro
Fresh Feed
Delicious Try Collective
Main Morate
The Sumptuous
Refined Sample Group
Try Group
The Animal Meat
The Necessary
Sweet Penchant Spot
The Best Meals
Available Foodstuff
Impeccable Discernment Collective
Foodstuff Collective
Favourite Feeds
Mixed Mixed
Coarse Foodstuffs Collective
Daily
DayMeal
Repast Pro
Sacrificial Dinner
ExcellentMeal
The Comfortable
The Foul
MoreFood
Insufficient Foodstuffs Collective
Mild Discernment Co
MainMeal
Meal Trading Co
Buffet Trading Co
Fastidious Try Collective
Own Nutritious Co
The Less
Main Mycophagy
True Try Out
Light
The French Preference
Discriminating Try Place
Mild Discernment Collective

Learn more about starting a food startup:

Where to start?

-> Food startup plan
-> How to finance a food startup?
-> How much does it cost to start a food startup?
-> Pros and cons of a food startup

Need inspiration?

-> Other food startup success stories
-> Marketing ideas for a food startup
-> Food startup slogans
-> Food startup Instagram bios

Other resources

-> Profitability of a food startup
-> Food startup tips
-> Blog post ideas for a food startup
-> Food startup quotes

Funny Food Startup Names

The Yellow
Savor Pro
Abundant Meat Collective
The Usual Soup
Kosher Grocery Spot
The Nutritious
Plant Gourmet Spot
Soybean Snack Collective
The Much
The Nauseous
The Day
Free Fuel
BitterTaste
Better Foodstuff Place
Favourite Fed
Valuable Nutrition
Dinners Pro
The Raw Meals
Frugal Lunch Group
Frozen Forage
Adequate
Nourishing Meals Pro
Mixed Mashed Potatoes
Dish Group
Quick Supper Spot
True Taste Perception
Exquisite Perceptiveness Group
Plant Meal Spot
Hot Snack Trading Co
The Coarse Dinner
The Good Nutrition
HugeMeal
OccasionalMeal
Favorite Meal Spot
Buffet Collective
Perceptiveness Collective
Entire
Gourmet Co
Public
Main Mealtime
Slight Preference Group
Architectural Perceptiveness Trading Co
Big Feast
Free Foraging
False Sample Place
Depraved Predilection
Gourmet Group
The Valuable
Proper Nutritious Co
French Savor Pro
StrongTaste
The Huge Breakfast
Nutritious Co
NutritiousFood
The Sweet Nutritious
Proper Nutritious Pro
Sufficient Nutrient
MildTaste
Bitter Discernment Pro
Frozen Fed
Dinner Pro
Daily
FullMeal
The Occasional Dinner
The Warm
The Green Gourmet
The Salty
PrincipalMeal
Nice Penchant Collective
The Coarse Meal
Non Nutrition Pro
Last
Sample Collective
Soup Collective
Enough Grocery Trading Co
Proper
LittleFood
The Solid Grocery
Perfect
Warm Penchant
Try Collective
Silent
Main Meze
Bad Savour
Main Morate
Abundant Groceries Spot
Only Grocery Spot
Bitter Try Collective
Hearty
ColdMeal
DisagreeableTaste
The Satisfying
TrueTaste
Hot
SlightTaste
OrdinaryFood
Classical Preference
Single Breakfast Pro
Repast Spot
Comfortable Buffet Collective
Fast Fodder
Mouthful Place
Dinners Group
Insufficient Nutritious Group
Regular
The Big
Mild Discernment Collective
Groceries Pro
Tinned Meat
Meat Place
The Available
The Characteristic
The Cooked
Exquisite
Nutrient Spot
Free Lunch Co
Favourite Fuel
Pungent Perceptiveness
Dinners Co
The Frugal Dinners
The Spiritual Nutritious
Favorite Gourmet
Favourite Foodstuff
Ordinary Dish
Wholesome Nutrition
The Ordinary Foodstuffs
Tasty Breakfast
VegetarianMeal
AnimalFood
IndianMeal
Decent Buffet
Delicious Savour Co
TastyMeal
Better Sample Place
Meat Pro
Gourmet Pro
Disagreeable
Simple Dinners Trading Co
Sumptuous Buffet
Favourite Meals Collective
Savor Collective
Repast Pro
DepravedTaste
Meat Spot
Fastidious Discernment Co
BigMeal

Cool food startup name ideas

Frozen Forage
Savour Pro
The Better
Favourite Foodstuff
Principal
Main Mycophagy
Aromatic Predilection Pro
Complete
The Cooked
The Less
Favorite Meal Spot
The Entire Repast
ModernTaste
Acquired Sample
MainMeal
Green Foodstuff
The Favorite
Fresh Feed
Supper Group
DelicateTaste
Nutritious Groceries Trading Co
AcridTaste
NonFood
Dinners Group
Fastidious Try Collective
The Personal Penchant
The Improper
Nutrition Place
Better Foodstuff Place
Plant Meat Co
Impeccable
Cooked Grocery
Silent Lunch Group
Try Collective
Little Meal
Individual Perceptiveness Co
Nutrient Group
Last Dish
Nauseous Sample Collective
Bad Savour
Favorite Lunch Pro
Special
Typical
The Acid Appreciation
Acquired Savour Collective
Elegant Sample Co
Non Nutrition Pro
The Festive
The Heavy
The Rich
ColdMeal
Disagreeable
Mixed Buffet
ImpeccableTaste
Soup Spot
Slight Preference Group
Abundant Groceries Spot
Better Sample Co
Soybean Dinner
SoybeanMeal
NecessaryFood
The Only
The Artistic Preference
Spicy Groceries
Poetic
Next Feast
The Tinned
Strong
PoorTaste
Agreeable
Natural Sample Trading Co
Fast Fuel
Little Meals Place
Favorite Foodstuffs
The Coarse
SubstantialMeal
True Taste Property
Only Nutrition Place
Bad Nutrition Place
Nice Perceptiveness Group
Favourite Feeds
DiscriminatingTaste
The Solid Breakfast
Frozen Fed
Nutrient Collective
Popular Discernment Pro
Sweet Appreciation Place
LastMeal
Architectural Perceptiveness Trading Co
Wonderful Feast
Sample Co
Appreciation Trading Co
Next
Foodstuffs Co
Repast Co
Gourmet Pro
Bitter Try Collective
Principal Dish Spot
Enough
Adequate
SweetFood
Meal Spot
Unpleasant
IndianMeal
Soybean
Sour
StrangeTaste
The Modern Try
The Excellent
Huge Repast
The Cold Feast
ArchitecturalTaste
Main Mashed Potatoes
Spiritual Meat
Nauseous Sample Group
Mixed Mock Turtle Soup
VegetarianFood
Better Savour
Musical Preference
The Vegetarian Nutritious
Solitary Dish Trading Co
Supper Collective
Supper Spot
Classical Predilection Trading Co
Big Feast
Tasty Breakfast
AestheticTaste
The Simple Lunch
Favorite Gourmet
The Comfortable
StrongTaste
Ample Meat
Perfect Preference
Free Feed
Nutrition Co
Organic Meal Trading Co
PrincipalFood
Big Supper Group
IndividualTaste
Proper Meals Group
Adequate Meat
Hot Grocery
CoarseMeal
GreenFood
Sweet Penchant Spot
PlantFood

Unique food startup name ideas

Insufficient Foodstuffs Collective
CommunalMeal
The Depraved Penchant
The Acrid
Principal Meat
Mixed Meze
The Solid Grocery
Proper Lunch
Nourishing
The Light
Main Menu
The Correct
French Savor Pro
Hearty Dinner Co
The Cultivated
Preference Co
Favourite Foraging
Nutrient Spot
CharacteristicTaste
Proper Nutritious Co
Snack Spot
QuestionableTaste
The Mixed
SweetTaste
Buffet Co
The Ample Meal
Non Foodstuff
Cold Gourmet
Soup Collective
Perceptiveness Group
Savor Pro
SuitableFood
Contemporary
Public Perceptiveness Collective
Musical Penchant
Delicious Nutrition Trading Co
Indian Breakfast
PureTaste
Mouthful Place
The Natural Predilection
The Frugal
Last Repast Pro
The Solid Lunch
SpiritualFood
The Typical
Wholesome Nutrition
Fine Fuel
The Natural
FavoriteMeal
Grocery Place
Last Breakfast Co
The Public
FreeMeal
Occasional Feast Place
The Coarse Snack
Green Nutritious Spot
Principal Meal
Disagreeable Appreciation
The Soft Foodstuffs
HealthyFood
Chafed Taste
Favourite Fed
Favourite Foodstuffs
True Tanginess
False Savour Trading Co
Spiritual
True Try
Alkaline
Wonderful Snack Pro
Full Buffet Group
The Liquid
Big Dish
Modern Sample
Main Mock Turtle Soup
Comfortable Buffet Collective
Nutritious Collective
Preference Place
Cheap Nutrition Pro
Delicious Gourmet
The Popular Sample
Sufficient Nutrient
Buffet Trading Co
Extra Nutrient Co
Feast Trading Co
The Strange
Single Breakfast Co
Frozen Fodder
Occasional Dish Pro
Healthy Groceries Pro
The Silent Buffet
Tasty Soup
The True
The Hot
Mouthful Group
The Good Nutrition
SaltyTaste
Hasty Snack
The Questionable
CheapFood
Literary Perceptiveness
Organic Nutrition Place
Nutritious Co
Fast Feeds
Popular Perceptiveness Trading Co
FullMeal
The Aromatic Discernment
Dinners Co
The Chief
Feast Group
Gourmet Spot
Ordinary Nutritious Collective
Insufficient Nutritious Group
Scanty Supper Collective
The Enough
MildTaste
The Favourite
Foodstuff Group
Sample Collective
Aesthetic
The French Preference
Mouthful Spot
The Little
Dry Nutrition
Free Foraging
Spicy Meal
Breakfast Trading Co
PureFood
Dish Co
Mixed Meatloaf
Impeccable Sample Co
Contemporary Predilection
Poor Grocery
Mixed Soup Collective
Sour Sample Collective
CultivatedTaste
Pure Predilection Place
Dish Trading Co
Meat Group
Complete Feast
Gourmet Co
The Poetic
Nourishing Meals Pro
ProperMeal
AfterTaste
TrueTaste
The Bad Foodstuff

Cute food startup name ideas

The Principal Meal
The Best
Favourite Meals Collective
Penchant Spot
SingleMeal
Agreeable Savour
The Poor Foodstuff
Only
FineTaste
Favorite
The Free Dish
Spicy
The Sacred
Grocery Spot
Nice Penchant Collective
Day Snack Co
Light
AdequateFood
Popular
Enough Foodstuff Collective
UnpleasantTaste
Chief
Warm Penchant
The Raw Meals
The Pleasant
ElaborateMeal
Warm Predilection
SlightTaste
Architectural Mouthful Collective
ExcellentMeal
The Modern
Necessary
Fresh Feeds
Distinctive Preference Place
Surplus Grocery
Personal Preference Pro
The Fresh
Sample Trading Co
The Undigested Foodstuffs
Entire Dinner
Perceptiveness Trading Co
Simple Dish
The Easy Buffet
Dinners Pro
FastidiousTaste
DistinctiveTaste
Coarse Foodstuffs Collective
Nutritious Snack
Personal Try Place
The First Lunch
Tinned Foodstuff Collective
Groceries Collective
Repast Collective
DeliciousTaste
Popular Penchant
Poor Gourmet Collective
Bitter Discernment Pro
The Pure
MetallicTaste
Fastidious
PlainFood
Good
Main Meze
Correct
The Principal Dinners
The Individual Savor
WonderfulMeal
Acrid Preference Place
The Delicious Nutrient
Wholesome Meal Co
True Tastable
Valuable Nutrition
Mixed Mycophagy
The Sumptuous Lunch
ExcellentFood
Mild Discernment Co
The Soybean Buffet
Fresh Nutritious
Salty Penchant Trading Co
IngestedFood
Better Discernment
Bad Meals Trading Co
The Available Meal
CornMeal
Main Meager
The Available
Gourmet Place
Refined
Proper Foodstuffs Spot
Proper
Personal Mouthful Collective
Frugal Lunch Group
FrenchTaste
Mixed Mat
Soft Foodstuff
Meat Co
Ordinary Meals Spot
Less Meal Group
Cooked Foodstuffs Trading Co
Warm
The Sufficient Foodstuffs
The Big Feast
The Agreeable
The Hasty Breakfast
Good Dish
Aromatic Try
Excellent Perceptiveness Trading Co
Bad
Distinctive Preference Collective
Principal Lunch Place
Delicious Try Collective
Tinned
The Modern Predilection
Abundant Meat Collective
Aromatic Preference Trading Co
LittleFood
Fine Feeding
BetterFood
Extra
Typical Supper
DeliciousFood
False Mouthful
Mild Discernment Collective
Supper Trading Co
Bad Discernment Trading Co
Exquisite Perceptiveness Group
True Taster
Typical Supper Co
DisagreeableTaste
SacrificialMeal
Necessary Meals Co
AnimalFood
Penchant Collective
UsualMeal
Nauseous Appreciation Spot
Exquisite Discernment Trading Co
Soybean Repast
Preference Pro
Typical Lunch
Coarse
Full Snack
AromaticTaste
Impeccable Mouthful
The Public Mouthful
Vegetarian
DryFood

Clever food startup name ideas

Hot Snack Trading Co
The Natural Try
The Free Dinners
Foul Discernment Group
The Corn
Architectural
Refined Predilection Group
The Depraved Preference
Breakfast Spot
Pleasant Dish
Nutrition Spot
FineFood
MuchTaste
Fresh Feeding
The Wonderful Lunch
Solid Gourmet
The Spiritual Nutritious
PeculiarTaste
Entire
Preference Group
The Coarse Meal
Adequate Foodstuffs
The Excellent Penchant
The Vegetarian Foodstuff
Questionable Perceptiveness Pro
The Coarse Dinner
Natural Penchant Group
The Spiritual
Hearty
Better Sample Place
Penchant Group
Main Morate
Wonderful Snack Co
The Main Dish
Plant Nutrient Co
Better
Elegant
Good Appreciation Collective
AlkalineTaste
The Cold
Mild Savor
LiteraryTaste
Strong Perceptiveness Spot
Last
Raw
Perfect
First
Mixed Mixed
Complete Buffet Trading Co
Communal Dinner Co
The Unpleasant
SoftFood
The Proper Foodstuff
The Excellent Meat
Foul Predilection Co
The Slight
FrugalMeal
The Surplus
BadTaste
Buffet Collective
SpicyFood
The Mixed Soup
The Personal
The Tasty
The False
Gourmet Trading Co
Characteristic
The Aromatic
Nutrient Pro
Fresh Fodder
Slight
AmpleFood
The Pure Foodstuffs
True
Perfect Mouthful Trading Co
Communal Dinners Place
The Contemporary Predilection
The Astringent Appreciation
Dinner Group
Dinner Pro
Free Fuel
The Big Dish
Special Dinners Co
Delicious Supper Pro
True Taste Perception
Cold
Alkaline Discernment Pro
Literary Mouthful
Exquisite Discernment Place
Kosher Meal
The Superior
Fast Forage
Discernment Pro
Mixed Dinner Place
Savor Trading Co
The Delicious
Much Savour Trading Co
AstringentTaste
Common Dish
BetterTaste
Groceries Spot
Acid
The Superior Savor
The Spicy
Corn
Literary Appreciation
Fastidious Discernment Co
Exquisite
Frozen Nutrition
The Distinctive
Coarse Grocery Group
Delicious Savour Co
Fresh Fed
Pleasant
The Solid Dish
The Cooked Groceries
Plant Gourmet Spot
Aromatic Preference Collective
The Favorite Snack
Alkaline Savour Trading Co
Nutritious Snack Place
Delicate
The Quick
The Refined
ExquisiteTaste
Fresh Foodstuff
Correct Savor
The Nauseous
The Light Repast
HotMeal
The Sacred Supper
Enough Foodstuff Trading Co
Predilection Co
Meat Trading Co
Foodstuff Trading Co
Rich Lunch Place
SufficientFood
The Heavy Soup
AcidTaste
CompleteMeal
Spicy Gourmet Pro
The Soft
OrdinaryFood
Proper Nutritious Pro
The Salty
Favorite Fed

Best food startup name ideas

Excellent
HastyMeal
Sweetish Predilection
The Ordinary
Nice
Soybean Dinners
True Tastebuds
Architectural Mouthful Place
Meat Spot
Silent
Salty Preference Pro
Meals Collective
OrdinaryMeal
The Cheap
Meat Place
GoodMeal
Cooked Meals Spot
The Sumptuous Dinners
The Day
The Own Nutrition
True Tastiness
DayMeal
The Proper Nutritious
Breakfast Pro
The Frugal Dinners
Cold Supper
NaturalTaste
CorrectTaste
Perceptiveness Pro
The Ample
Only Grocery Spot
Perceptiveness Co
Valuable
Foodstuffs Trading Co
NaturalFood
Literary Appreciation Group
Cooked
EntireMeal
Sufficient Nutrition
Lunch Place
The Sharp
The Hearty Buffet
Favorite Fresh
Sweetish
Contemporary Appreciation Group
Free Grocery Pro
SacredMeal
PoeticTaste
Favourite Meal Group
Depraved Sample Group
PerfectTaste
Tinned Meat
Sumptuous Repast Collective
The Elaborate Dinner
The Nutritious Meat
The Modern Penchant
Main Mat
Nauseous Mouthful
Depraved Savor Group
Favourite Fodder
Gourmet Group
Discernment Spot
The Vegetarian
Repast Place
True Taste Sensation
The Fine Groceries
Italian
Cheap Meals
The Good
Savor Spot
The Soybean
Non
Individual
Favorite Forage
Silent Repast
Artistic
The Mild
The Elaborate
Astringent Appreciation
The Entire Buffet
The Rich Groceries
The Nauseous Savour
Solitary Soup Place
Favourite Nutrient
Lunch Co
The Principal
Modern
Discernment Collective
Cooked Nutritious Pro
Meals Spot
Extra Grocery
Favorite Fodder
Nutrition Trading Co
Impeccable Discernment Collective
Peculiar Preference Group
The Nutritious
Available Foodstuff
Delicious Soup Trading Co
The Proper
Snack Co
Fine Fodder
Sweetish Sample Trading Co
Ordinary
Day Breakfast
Try Trading Co
Necessary Nutrition Spot
Delicious
Decent Buffet
Pure
The Architectural
Plain
NauseousTaste
Classical Preference
The Bad
Appreciation Group
AvailableFood
Principal Meal Pro
Sweet
Animal Nutrition Collective
Savour Place
The Agreeable Savor
Prepared Meals Collective
CookedFood
FoulTaste
The Ingested
Day Supper Co
The Disagreeable
Much Try Co
The Usual Soup
Rich Nutrient
CoarseFood
Acrid Mouthful Collective
Soup Place
The Nutritious Nutrient
Savor Group
CommonMeal
False
Buffet Group
Frozen Feeds
Modern Mouthful
Pungent Perceptiveness
Free
Extra Meal
Musical Preference Co
Rich
Metallic

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Food Startup:

Simple is always better

This means a few different things. Your food startup name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your food startup:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Food Startup: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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