1,000+ Best Food Startup Names

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Updated: January 19th, 2023

So, you've come up with the perfect food startup idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your food startup stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best food startup ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your food startup.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Food Startup Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of food startup name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy food startup name ideas

Baked & Cracked
Harmony Food & Beverage Inc
Fantini's Food Company
Effie's Deli
Alfred & Fred
F&B Business
Bitter Bistro
Peppery Food
Caf Rouge
Tastee-EAT
Safest Restaurant in Chicago
M.J.'s Eatery and Bar
Coca-Cola Bottling Co. of Canada
Kale and Kettle
The Fowl Company
Jasnak
Sauces and Wines
Luxury Food Co
Bite Size Food
You Food
Broiled Food
Poured Food
Prime Food
Tangy Food
A La Mode Food
Salon Food
Stirred Food Valley
Hefty Food Club
Plumb Food Hub
Family- Style Food
Bittersweet Food
Theta Food
Top Pick Food Valley
Food N Things
Food Angel
Scented Food Cafe
Skewered Food Bazar
Cover Food Bazar
Food Bounties
Distinguished Food
Food Wiki
Plump Food
Exemplary Food
Globe Food
Sweetened Food
Devoured Food
The March Food
Energizing Food
Caramelized Food
Ether Food
Buttery Food
Michelin Star Food
Makoto Japanese Cafe
Sushi Shinko
Hudson's of Westwood
Hangout in the Hills
Cupcakers Cafe
The Original Keg
Caf Boca
Restaurant Eatery
Dai Pai Dien
Restaurant for Everyone
Dine In, Pay Out
Tobago Restaurant
Honey Love Restaurant
Desserts and Pastries
Sauces and Bar
The Food & Beverage Store
Restaurant Bowl
Caf de Luiz
Korean Sizzling Restaurant
Restaurant Age
Peppery Restaurant
Soft Foodstuff
Nauseous Appreciation Spot
Soybean Dinners
Cultivated Mouthful Pro
The Last
Correct Predilection Place
The Wonderful Lunch
AnimalFood
NonFood
The Ordinary Foodstuffs
Predilection Spot
SubstantialMeal
FoulTaste
Plant Nutrient Co
Proper Nutritious Co
The Tasty
VegetarianFood
Breakfast Trading Co
Wholesome Meal Co
Better Sample Place
FrenchTaste
The Acrid
Chafed Taste
Favourite Foodstuffs
Occasional
SacrificialMeal
Daily
The Discriminating
Frugal Lunch
Savour Trading Co
Rich Lunch Place
The Usual Soup
CoarseFood
PublicTaste
Own Nutritious Co
Sufficient Gourmet Co
The Nice Sample
The Much
Predilection Co
Dinner Place
Spiritual
The Sumptuous
Exquisite Sample
Fast Forage
Excellent Perceptiveness Trading Co
Common
Fast Feeds
The Nutritious
Nutrition Spot
The Solid Grocery
Try Pro
Fresh Nutritious
The Substantial
Frozen Fed
Adequate
Artistic
Mixed Mealtime
Principal Foodstuff Collective
The Communal
Decent Dinners Collective
Dish Trading Co
The Favorite Meal
PlantFood
Acrid Mouthful Collective
The Typical
The Coarse Meal
Mouthful Trading Co
Rich Nutrient
Usual
Nutrient Spot
Valuable
The Spicy
Simple Dinners Trading Co

Creative food startup name ideas

Kosher Groceries Collective
Typical Lunch
QuestionableTaste
DayMeal
PublicTaste
Bitter Try Collective
The Depraved Preference
LastMeal
CheapFood
Cheap Meals Trading Co
The Cheap Nutrition
Own Nutritious Co
Pleasant
True Taste Sensation
Excellent Perceptiveness Trading Co
Savor Pro
Fine
Typical Supper
The Main
The Ample Meal
Organic Meal Trading Co
Repast Co
The More
Single Buffet Trading Co
Appreciation Pro
Principal Meal Pro
Single Breakfast Pro
The Free Dish
Lunch Co
Cultivated Penchant Co
Extra Meal
True Taste Property
Day Supper Co
The Vegetarian Foodstuff
The Silent Soup
VegetarianMeal
The Coarse Meal
The True
Non
Free Foraging
The Soybean Buffet
Pungent
Own Meat Trading Co
Poor Appreciation Pro
Wonderful Snack Co
Contemporary Predilection
Sufficient Nutrient
Musical Preference
Sample Place
Soybean Dinner
The Artistic Perceptiveness
Sweetish Sample Trading Co
Hearty Dinner Co
The Rich Groceries
Contemporary Sample Pro
The Acid
The Pleasant
Sacrificial Dinners Collective
Correct
AlkalineTaste
Favorite Meal Spot
Discernment Collective
PureFood
VegetarianFood
The Satisfying
PlantFood
Big Dish
AbundantFood
Soup Place
The Fast
Spicy
The Comfortable
NecessaryFood
Enough Foodstuff Trading Co
Raw
Frozen Fed
Predilection Spot
Best Meat Pro
ExquisiteTaste
Free
Mixed Mycophagy
Breakfast Collective
Distinctive Try
The Fine
Elaborate
PoeticTaste
Poor Foodstuff
Decent Buffet
SolidFood
Wonderful Feast
The Typical
Little Meat Place
DryFood
Abundant Meat Collective
Savour Co
Common Dish
The Solid Breakfast
The Mild
Mixed Dinner Place
Delicious Preference Co
The Ordinary Dinners
Excellent
Impeccable
Individual
Snack Spot
Delicious Supper Pro
The Fresh
Animal Nutrition Collective
Delicious Sample
Groceries Pro
Groceries Co
Sumptuous Buffet
Perceptiveness Pro
The Undigested Foodstuffs
The Own
Main Morate
The Literary
LiteraryTaste
Kosher Grocery Spot
Sample Co
ElaborateMeal
SaltyTaste
Cultivated Mouthful Pro
Hearty
Lunch Pro
Modern Sample
Preference Pro
The Sweet Meat
Nauseous Mouthful
SpicyFood
AcridTaste
Mild Discernment Co
Huge Repast
Chief
Metallic Savour Place
Sample Group
NaturalFood
Savor Group
The Entire Buffet
Mixed Mock Turtle Soup
Principal Foodstuff Collective
Cooked Grocery
Soybean
IndividualTaste
The Impeccable
Nourishing

Learn more about starting a food startup:

Where to start?

-> Food startup plan
-> How to finance a food startup?
-> How much does it cost to start a food startup?
-> Pros and cons of a food startup

Need inspiration?

-> Other food startup success stories
-> Marketing ideas for a food startup
-> Food startup slogans
-> Food startup Instagram bios

Other resources

-> Profitability of a food startup
-> Food startup tips
-> Blog post ideas for a food startup
-> Food startup quotes

Funny Food Startup Names

Sumptuous Buffet
The Sacred
Savour Place
Typical Supper
ExcellentMeal
Nice Savour Co
Favorite Lunch Pro
Cooked
The Principal Dinners
Discernment Collective
Grocery Group
Fresh Feed
QuickMeal
Kosher Grocery Spot
Frozen Fodder
IndianMeal
Repast Place
Wonderful Snack Co
The Solid Dish
The Yellow
Scanty Dinners Group
Soft
Main Mashed Potatoes
Full
Groceries Spot
Mild Discernment Collective
Predilection Spot
Nourishing Meals Pro
Decent Grocery Trading Co
Dry Nutrition
Soybean
The Excellent
Cooked Foodstuffs Trading Co
The Elaborate
Free Fodder
The Proper
Adequate Meat
Dinner Place
Foodstuffs Collective
The Heavy
Entire
Extra Foodstuffs
Bitter Try Collective
The Comfortable
Mixed Mixed
The Favourite
Extra Grocery
NaturalTaste
AromaticTaste
Dinner Spot
FestiveMeal
Cheap Nutrition Pro
The Communal
The Disagreeable
AvailableFood
Penchant Collective
The Vegetarian Foodstuff
Foul Discernment Group
Dish Group
Poor
Perceptiveness Pro
The Cooked Groceries
Acid
Sufficient Gourmet Co
Cheap
The Principal
Next
Nauseous Appreciation Spot
The Satisfying
The Pungent
TypicalMeal
Solitary Soup Place
StrongTaste
MuchTaste
Fast Fodder
Gourmet Group
FineTaste
ElaborateMeal
UnpleasantTaste
Mixed Dinner Place
The Easy
Own Nutritious Co
Bad Perceptiveness
Much Try Co
Dinner Co
Organic Meal Trading Co
Nutritious Groceries Trading Co
Appreciation Pro
Ordinary
Nutritious Snack Place
Improper Groceries
Soup Place
The Substantial
Meat Spot
The Nutritious Nutrient
Perfect Mouthful Trading Co
Festive Lunch Trading Co
Correct Predilection Place
Feast Collective
Free Grocery Pro
True Tastiness
Mouthful Trading Co
Distinctive Try
Perceptiveness Trading Co
Delicious Gourmet
Animal Nutrition Collective
PlantFood
Preference Co
Repast Pro
Mouthful Group
Rich
Extra Meal
Ordinary Dish
The Quick Dish
The Light
Savor Collective
Groceries Co
Spiritual
Occasional Dish Pro
Free
The Poor
Repast Co
Entire Dinner
Popular Try
Dish Trading Co
DeliciousTaste
Fastidious
SpecialMeal
Favorite Fresh
Snack Co
Less Meal Group
Good Appreciation Collective
True
Fast Feeds
OccasionalMeal
The Contemporary Sample
The Spicy
The Fresh
The Bad
The Ample Meal
Perfect Preference Collective
The Soft
The Frugal
Musical Discernment Pro
Ordinary Nutritious Collective
The Foul Try

Cool food startup name ideas

Day Snack Co
Typical Supper Co
Contemporary Appreciation Group
Predilection Trading Co
Personal Try Place
Meal Collective
The Elaborate
The Warm
PublicTaste
Try Collective
Better Discernment
Little Foodstuff Trading Co
Nauseous Appreciation Spot
The Depraved Preference
Bad
Nutritious Place
PreparedMeal
StrangeTaste
AmpleFood
Perfect Preference
Less Meal Spot
Perfect Try Co
FullMeal
The Huge Breakfast
Spicy
Repast Collective
Daily
Ordinary Dish
Cooked Nutritious Pro
Organic Nutrition Place
Extra Grocery
Meat Place
The Questionable
Unpleasant
Nice
Preference Spot
Savour Trading Co
Pleasant
Wonderful Snack
Solid
The Solitary
Popular Discernment
Scanty Lunch
Rich Meal Place
The First Lunch
Favourite Fresh
The Natural
The Modern Try
Common Lunch
BitterTaste
MildTaste
Alkaline Discernment Pro
The Solid
The Frugal Dinners
Musical Preference Co
The Fine Groceries
Surplus Grocery
AcridTaste
Day Supper Co
Necessary Meals Co
Popular Penchant
Light
Aromatic Try
The Heavy Soup
Lunch Pro
The Typical
Penchant Spot
Sacrificial Dinners Collective
NaturalFood
BigMeal
ProperFood
CultivatedTaste
True Taste Property
Huge Repast
The Classical Penchant
CommonMeal
The Communal
Hasty Snack
Principal Dish Spot
Daily Foodstuffs Place
Savor Pro
SolitaryMeal
Extra
LiteraryTaste
Only
The Corn Lunch
DistinctiveTaste
Meal Co
NaturalTaste
Main Meze
Usual
Mixed Mock Turtle Soup
SufficientFood
The Bad Foodstuff
Savor Trading Co
Sweetish Sample Trading Co
Delicious Sample
Better Sample Place
Supper Group
Repast Spot
Solitary Soup Place
Poor Grocery
The Natural Predilection
Wonderful Snack Co
Favourite Fodder
Single Snack Collective
Penchant Group
The Bad Gourmet
Snack Co
The Yellow Soup
FreeMeal
The Delicious Nutrient
Occasional
The Cold
The Tasty
The Hasty Breakfast
Enough Nutrient
Decent Dinners
Meat Group
Pungent Perceptiveness
True Tastable
Modern Sample
PlantFood
Nutrient Collective
False Mouthful
Preference Co
Typical Breakfast Trading Co
Common
Kosher
Popular Sample
The Light
The Popular Sample
Impeccable Discernment Collective
Sufficient
Nourishing Meals Pro
Indian Breakfast
Nutrient Group
Correct
The Astringent Appreciation
Last Repast Pro
The Spicy
Feast Group
Excellent Dinner Spot
Free Lunch Place
Fresh Feeding
The Common Buffet

Unique food startup name ideas

True Taste Perception
Natural Penchant Group
The Quick Dish
Non Foodstuff
The Little
Tasty Breakfast
Dish Trading Co
Favorite
Delicious Nutrition Trading Co
Modern Mouthful
Wholesome Meal Co
Favourite Meal Group
Nice Savour Co
The Depraved Penchant
Improper Groceries
Indian Supper
The Strange
The Artistic Preference
Fresh Fodder
Frugal
Cooked Meals Spot
FrenchTaste
Delicious
Principal Lunch Place
The Public
PerfectTaste
Dish Group
Lunch Group
Modern
DeliciousFood
The Cheap Nutrition
The Only
Vegetarian
Nice Penchant Collective
Repast Co
FrozenFood
Hurried Lunch Collective
Coarse
Impeccable
The Ordinary
Sweet Appreciation Place
The Mild
IndividualTaste
Dinners Trading Co
The Favorite
TrueTaste
Discriminating
Sweet Penchant Spot
Strange Mouthful
The Last
The Artistic
The Rich
Dinner Place
Proper Foodstuff Spot
Slight Preference Group
CheapFood
GreenFood
TinnedFood
Fastidious Try Collective
Fine Fodder
The Good Nutrition
Questionable Savor
GoodMeal
The Frozen
Own Nutritious Co
The Favorite Meal
Disagreeable
Much
Big Dish
Appreciation Trading Co
Dinner Pro
Enough
The Characteristic
Nourishing
Nutritious Co
The Sweet Meat
Nutrition Place
Natural Sample
Groceries Collective
The Principal Dinners
Depraved Sample Group
The Occasional
Alkaline Perceptiveness
Delicious Gourmet
The Occasional Dinner
Substantial
Depraved Appreciation Pro
AdequateFood
SweetishTaste
WonderfulMeal
Abundant Groceries Spot
Ample
Green
Mixed Meatloaf
Corn Supper
Musical Discernment Pro
Dinner Spot
Mouthful Collective
The Daily Meat
Sample Collective
Aesthetic
Extra Nutrient Co
The False
Distinctive Try
Acquired Savour Collective
Coarse Grocery Group
The Hot Feast
Full Buffet Group
Foodstuffs Collective
The Soybean
Favourite Foraging
Foul Predilection Co
OrdinaryMeal
FoulTaste
The More
The Free
Breakfast Collective
Ordinary Meals Spot
The Available
Predilection Spot
Little Meal
True Tanginess
Decent Foodstuff Pro
Meals Collective
The Decent Supper
Agreeable
Heavy Breakfast Spot
Cold Lunch
SumptuousMeal
Cooked Grocery
Mild Savor
Ample Meat
Favourite Fed
MainMeal
ModernTaste
Only Nutrition Place
The Pure
Spiritual Meat
Literary Perceptiveness
The Good
Hot Snack Trading Co
Sumptuous Repast Collective
FreshFood
Free Lunch Co
Frozen Nutrition
AcidTaste

Cute food startup name ideas

Distinctive Preference Place
Salty Sample Pro
Plain Grocery Collective
The Ample
Mixed Mealtime
Sweetish
Better Foodstuff Place
The Principal
The Fast
Nutrition Trading Co
Cooked
Rich Lunch Place
The Nutritious Meat
The Architectural
WarmTaste
The Coarse
ElaborateMeal
Little Meat Place
The Balanced
Soybean Dinners
Mouthful Group
FreeFood
Exquisite Discernment Trading Co
Simple Lunch Co
Gourmet Spot
The Yellow
Hasty Snack Group
IndianMeal
The Pleasant
Mixed Mat
Dinners Group
Contemporary
The Acid Appreciation
Literary Savor Co
Fresh Feed
The Sharp Savor
The Ingested
Favorite Fed
CookedFood
Frugal Lunch
The Soybean Buffet
Grocery Group
The Much
Strong
Personal Preference Pro
Characteristic
False Sample Place
Mouthful Spot
Main Morate
The Sacred Supper
Fine Feeding
Discriminating Try Place
Discernment Spot
Adequate Meat
Enough Foodstuff Trading Co
The Acid
Literary Mouthful Collective
Soybean
FestiveMeal
The French Preference
OrdinaryFood
Plain Meals Spot
Foodstuff Pro
Artistic Try Group
Elaborate
Light Lunch
SoybeanMeal
Valuable Nutrition
Depraved Predilection
Nutritious Collective
The Cold Feast
Soup Place
Grocery Trading Co
MuchFood
SolidFood
The Wonderful Lunch
The Favorite Snack
Festive Lunch Trading Co
Sample Co
Perceptiveness Group
HealthyFood
The Modern Penchant
SoftFood
Soybean Dinner
Metallic Savour Place
The Big Dish
Organic Meal Trading Co
MetallicTaste
Feast Pro
Poor
Fastidious
Repast Pro
Delicious Supper Pro
The Enough
Silent Repast
Frozen Feeds
The Improper
The Nice Sample
Nutrition Collective
The Vegetarian Nutritious
Main Mycophagy
Plant Gourmet Spot
The Valuable
The Hot
The Unpleasant
Dry Nutrition
PoeticTaste
The Elaborate Dinner
Peculiar Preference Group
Grocery Pro
The True
Warm Predilection
Mild Discernment Co
Savor Place
Mouthful Trading Co
The Suitable
Big Supper Group
Plant Meat Co
NiceTaste
Frozen Feed
The Yellow Dinner
The Nutritious
Common Dish
Complete Feast
Insufficient
Acrid Mouthful Collective
Mixed Meze
French Savor Pro
Much Try Co
Aromatic Predilection Pro
Raw
SubstantialMeal
Kosher Groceries Collective
Pungent Penchant
The Spiritual
Typical Supper
Personal Savour
Fast Fuel
Foul Discernment Group
Single Buffet Trading Co
Principal Foodstuff Collective
More
FineMeal
DeliciousTaste
PeculiarTaste
The Poor

Clever food startup name ideas

Last Dish
Salty Penchant Trading Co
Wonderful Feast
Groceries Pro
Preference Pro
Bitter Try Collective
Foodstuff Group
Principal Meat
Exquisite Sample
Soybean Repast
False
DeliciousMeal
The Substantial
VegetarianMeal
The Distinctive
The Best
FineTaste
Valuable
The Personal
The Poor Foodstuff
NonFood
Full
Warm Penchant
SacrificialMeal
Delicious Savour Co
The Easy
Necessary
Meat Trading Co
Fast Foraging
Meal Group
Sour Sample Collective
Nutrition Spot
The Hearty Buffet
Modern Savour Pro
Gourmet Pro
Delicate
Proper Nutritious Co
The Available Meal
Distinctive
Nauseous Sample Group
Favorite Fodder
Exquisite
Decent Grocery Pro
Fresh Fed
Entire
PersonalTaste
Literary Mouthful
Foodstuffs Trading Co
Fast Forage
True
Rich
Decent Dinners Co
Non Nutrition Pro
Communal Dinner Co
Bad Perceptiveness
CorrectTaste
Contemporary Predilection
The Modern
Free Foraging
LiquidFood
Bad Nutrition Place
The Own Nutrition
Try Pro
The Sharp
The Sumptuous
Italian
The Daily
The Foul Try
ClassicalTaste
The Individual Savor
Gourmet Collective
Architectural Mouthful Place
ArchitecturalTaste
SaltyTaste
Better Sample Co
The Agreeable Savor
Soft
The Poetic
Delicious Try Collective
Fresh
IngestedFood
Free Fodder
Sweet
Artistic
Special Dinners Co
Main Mat
Feast Trading Co
Musical Penchant
Full Snack
Agreeable Savour
Refined Predilection Group
The Bitter
True Taster
Little Meals Place
Main Meatloaf
Grocery Spot
Nutritious Snack
The Contemporary Savor
Occasional Feast Place
Bad Meals Trading Co
The Nauseous Savour
Cooked Foodstuffs Trading Co
The Hot Soup
The Principal Meal
Proper Lunch
The Proper Foodstuff
Single Breakfast Pro
Coarse Meals Pro
SweetTaste
Favorite Gourmet
Free
Dish Collective
LastMeal
The Frugal
CommunalMeal
Foodstuff Trading Co
Public
The Decent Meals
Daily Meal
The Public Sample
Favourite Meals Collective
Bad Discernment Trading Co
The Solid Dish
ColdMeal
Nutrient Spot
Ordinary Nutritious Collective
Soybean Snack Collective
Nutritious Groceries Trading Co
Literary
ScantyMeal
Cultivated Penchant Co
Mild Discernment Collective
Public Perceptiveness Collective
Wholesome Nutrition
Delicious Preference Co
The Slight
Architectural Perceptiveness Trading Co
The Literary
The Mixed
HeavyMeal
Frozen Forage
Adequate
Green Nutritious Spot
SimpleMeal
The Silent Soup
The Corn

Best food startup name ideas

Favourite Foodstuff
The Depraved
Distinctive Preference Collective
Personal Mouthful Collective
Meals Spot
Dinners Co
Feast Place
Grocery Place
Favourite Foodstuffs
Dish Pro
Sample Group
Dinner Co
QuestionableTaste
Refined
Natural Preference Trading Co
Impeccable Sample Co
The Insufficient
Poetic
Frozen Fodder
Fine Forage
The Acrid
QuickMeal
Perfect Mouthful Trading Co
CharacteristicTaste
AestheticTaste
BetterFood
Buffet Group
The Fine
Prepared Meals Collective
True Try
Soup Collective
Lunch Place
Hearty
Communal Dinners Place
Fast Fodder
Fresh Foodstuff
Nutritious Nutrient Trading Co
The Coarse Dinner
The Pungent
Fine Fed
Tinned Foodstuff Collective
Meat Co
ExcellentFood
Entire Dinner
SweetFood
Better
Free Forage
Decent Grocery Trading Co
Meat Pro
The Sacred
Free Grocery Pro
Elegant
HugeMeal
Popular Perceptiveness Trading Co
Penchant Co
The Sweetish Predilection
Scanty Dinners Group
The Sufficient Foodstuffs
Free Feeding
The Sweet Nutritious
Proper
Poor Gourmet Collective
Perfect
The Ample Meal
Own Meat Trading Co
Proper Meals Group
HastyMeal
Preference Place
The Coarse Meal
Acquired
Ordinary Meal Spot
True Tastiness
Complete Buffet Trading Co
Extra Meal
Pungent
The Green Gourmet
Try Group
The Superior
The Elaborate Breakfast
The Pure Foodstuffs
Discernment Trading Co
The Proper Nutritious
SpicyFood
FastidiousTaste
The Free Dinners
Main Mock Turtle Soup
Main Menu
Discernment Collective
The Entire Buffet
The Solid Breakfast
Comfortable Buffet Collective
Warm Mouthful
Nutrition Pro
Poor Appreciation Pro
The Delicate
The Big
Simple Dish
Poetic Discernment Spot
Frozen Foodstuffs
Fine
Sumptuous Buffet
Tasty Soup
Occasional Dish Pro
Kosher Meal
Metallic
AvailableFood
The Light Repast
Delicious Soup Trading Co
Snack Spot
Classical Preference
The Main Dish
The Silent Buffet
Savour Pro
The Refined
Favourite Feeds
The Mixed Soup
The Raw Meals
Solitary Dish Trading Co
Perfect Preference Collective
Chafed Taste
Warm
NutritiousFood
StrongTaste
Disagreeable Appreciation
Favorite Meal Spot
Prepared
Much Savour Trading Co
Dinner Group
Fresh Feeds
PlainFood
The Proper
HotMeal
EasyMeal
The Animal Meat
Silent
Non
The Own
Principal
Supper Spot
Solid Gourmet
Repast Place
Festive Dinners Co
Buffet Trading Co
The Nice
Insufficient Nutritious Group
Big

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Food Startup:

Simple is always better

This means a few different things. Your food startup name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your food startup:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Food Startup: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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