112+ Best Follow Up Email Subject Lines [2024]

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Updated: January 20th, 2022

If you're looking to boost your email open rates and increase sales, your email subject line is the first (and most important) step in achieving those goals.

Did you know that 33% of email recipients open emails because of an engaging subject line?

That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve.

We've put together a list of 112+ best follow up email subject lines [2024].

Some are proven examples from other successful campaigns, and some are creative ideas to inspire you.

Creative Email Subject Line Ideas

“Thanks for your time <day> ” (e.g. “today”, “yesterday”, “Friday”, etc.)
We will meet in 10 minutes today only
I'd love your feedback on that meeting
Warby Parker: Whalen felt the connection
You need their help or direction
When being nice and inquisitive got you nowhere
We are giving 6 options to get started again
Checking for updates: Job title and application number
Follow up: 7 weekends ideas for your confirmation : please respond
Following up on my job application
Are there any updates on my job application
Sock Fancy: Still thinking it over? Maybe this will help…
Pleasure to learn about your company. I hope that we will see each other
Follow up for the yesterday’s sales meeting
I thought you might like these blogs
“Checking for updates: <job title> application”
I had this idea since we last spoke
Our next steps
When you don’t receive a reply
Note for follow up for my previous job application
You have relevant data to share
You’ve followed up several times with no success
Do you have time for another conversation?
I hope you must have loved this new job feature and would like to buy form us.
Next step?
“Thanks for your time”
You made a connection and want to stay on their radar
Where is the love? I want your response.
I clicked submit.
AYR: Just lookin out for you 🙂
Should I stay or go back?
They gave permission to circle back later
Adding a touch of urgency and specificity
Bath & Body Works: Trust your instincts.
“Any update on the <job title> position?”
What would it take?
Am I assuming correctly. I hope you will come in today’s meeting
“Any update regarding the <job title> position?”
I am following you so that I can get your help. I am in urgent need of money
Permission to close your case
7 things you must include: Follow up mail
I found you through ( referral name)
“Great talking with you”
I thought about what you said
“Great talking with you <day> ” (e.g. “today”, “yesterday”, “Friday”, etc.)
Any update on the job application that I have submitted day before yesterday
Excited about the exciting business opportunity
4 exciting weekend ideas for you. I hope that you will respond and take a desired action
Why did you go?
“Great speaking with you!”
Thank you for your time today
I want 10 minutes of your time
“Really enjoyed our conversation <day> ” (e.g. “today”, “yesterday”, “Friday”, etc.)
Tuft & Needle: You Should Sleep on Big Decisions.
Do not open this mail.
I would love to hear the feedback of the meeting from you
Hoping to get help form you
“Are there any updates on my application?”
Proven: Your Place in Line is Going, Going…
So, nice to meet you Mr. Sam. Want to meet you again on 23rd December 2018
Our next steps on our last meeting
Just left an in-person meeting
I want to know regarding my job application
The Kewl Shop: More about our Sweety Flared Bandage Dress
You are not alone
“Do you need anything else from me?”
How can I help you ( name of the company)
Too Faced: All You Have To Do Is Get What You Want
Fab: There must have been a mistake, you left this behind
I appreciate your time and advice
Any update for job application for Sales Manager
Following an omni-channel approach
Here's that info I promised you
Your thoughts?
Seema recommended to get in touch
Did you get what you were looking for?
Care/Of: Let’s make a plan
Do you need anything else?
[Prospect], I thought you might like these blogs
Vinomofo: The 2nd rule of Vinomofo: never leave a wine behind.
A 3-step plan for your busy week
Shinesty: You left your stuff at our place…
Do you need anything else from my side?
Seeking a connection or talking point
What do you need at {{company}}?
10 mins — [date]?
You are not alone.
They need a friendly reminder
“Note regarding the <job title> job opening”
Here’s what I’ll do
Don’t ever open this mail.
Have you thought of {{relevant_offer}}?
An honest approach to starting a conversation
Don’t tell my boss
After a rejection
Following up from a call or meeting
Really enjoyed your company. Just wanted to follow up on any development
“Regarding my application…”
Have you heard about this event?
“Following up regarding the <job title> position”
Last ditch effort before you give up
It was great speaking with you.
Please share the update on my application
We have already raise this issue. Looking forward to your prompt response
A 6 step meeting plan for your busy week
Looking forward to hear from you
Here is the information that I have promised with you
Following you get your response on this business idea
Hope to hear from you soon
Y’OUR: should you buy expensive skin care
X options to get started
“Following up on my application”

GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line:

Spark interest and curiosity
A clear and urgent call to action
An offer/intriguing discount
Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples

Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:

4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"

Conclusion

If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 112+ best follow up email subject lines [2024].

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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