1,000+ Unique Fitness Program Software Names

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Updated: January 19th, 2023

So, you've come up with the perfect fitness SaaS idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your fitness SaaS stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best fitness SaaS ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your fitness SaaS.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Fitness Saa S Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of fitness SaaS name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy fitness SaaS name ideas

Your Healthline
Desirable
The Beneficial
Likely
Reasonable
Practiced
The Fitness Wizard
The Nimble
The Sound Health
The Tough
The Health Hub
In Shape
In The Fit
The Healthful
The Mighty
Perky
The Glowing
The Fitter the Better
Fitter
Stable
Energized
Strenuous
Refreshed
Healed
The Vibrant
Healthier
The Earliest Health
Previous Ways
Seasonal
The Right Health
Strategic Health Planner
The Maximum Health Care
The Mister Fit
The Tough Guy
Fragile
The Illusion
Pretty Bodies
The Ideal
The Good Muscle
The Symmetrical
The Habitual
Daily Fit
Timely Workout
The Requirement
The Legit
The Fitly
My Health Coach
The Better Version
My Custom Health
The Blissful
Cultural
The Plural Fit
Best Bodies
Sound Mind
Health Nutrient
Fitful Tonic
Fresh
New Health
The Desirable
Considerable Health Group
Beautify
The Goodly Guru
Fit Me
Ideally
Illuminated
The Goal
My Journey
The Glowing Herb
Health Healers
French
My Way
Fit For All
The Friendly Health
My Health Partner
Intelligent Nutrients
The Standard
Functional Form
EmailSoftware
Programming Group
Stiffness Fitness
Parental Stamina
UsefulSoftware
Powerful Application Spot
Eminent Training
Wetness Fitness
Good Condition Group
Advanced
Better
The Differential Fittingness
SubmaximalExercise
Maximum Fittingness Place
Differential
The Peculiar Seaworthiness
Drill Co
Eminent
The Gentle Drill
Shelf Software Package
BoldPlan
Mean
On the web Software
Excessive Engage
Nutritious Fitness
The Suitable Informatics
DivinePlan
Female Free Weight
Good Condition Co
PhysiologicalFitness
The Maximum
The Female
Greater
Anaerobic Physique Group
Suspicious Fitness
Constant Do Pro
Singular Conditioning Pro
Illness Fitness
Special Shareware
Average Physical Pro
Physique Co
Third Strategy
The Acute
Average Physical Fitness Collective
Moral Fittingness Group
Project Pro
Adaptive Conditioning Co
Eminent Fittingness Co
AcuteExercise
The Expensive
Moral Good Shape Collective
Good Shape Spot

Creative fitness SaaS name ideas

Female Fat Farm
Passive
Cardiovascular Stamina Trading Co
Fearless Fitness
Decompression sickness Fitness
Superior Gym
The Psychological Physical Fitness
Commercial
Dramatic Gym Pro
FemaleFitness
The Simple
Do Group
Heritable Physique Pro
Better
Singular
Proprietary Programming Pro
EthicalFitness
Perfect Fittingness Group
Raw
EminentFitness
Psychological Physical
CardiorespiratoryFitness
The Critical
Design Co
Perfect Prepare
Obvious Physical
Shelf Source
The Futile
Physique Co
Stamina Pro
Related
Genetic Conditioning Co
Next time Exercise
The Greater Good Shape
Relative Seaworthiness
Special Conditioning Collective
The Reproductive
Spiritual Physique Collective
Good Shape Collective
MaximumFitness
Raw Gym Group
The Bold
Interesting Do Group
Special
Inherent
Muscular Training Pro
Discus Fitness
Female Fittingness
Diminish Fitness
The Enough
Conditioning Group
MuscularFitness
Muscular Stamina Spot
Programming Group
Intrinsic Physical Pro
Carel Software
Milk sickness Fitness
The Raw Physique
Average
Mean Physique Trading Co
Poetic Physique Group
Excessive Effort
Additional
Gym Spot
Seaworthiness Spot
Gymnast Fitness
Physical Spot
Practice Collective
Inherent Seaworthiness Spot
The Vocational Physical
The Time
GreaterFitness
StandardSoftware
Heritable Fittingness Spot
The Preliminary
Muscular Physique Pro
Relative Physical Pro
Good Shape Group
Differential Fittingness Place
Good Shape Trading Co
Serum sickness Fitness
The Parental Physical Fitness
Male Fittingness Group
LatestSoftware
The Annual
Equal
MostSoftware
Best Contrive Place
Physical Fitness Collective
The Pirated Computing
Vocational Physical Group
Female Fatness
Thinness Fitness
Highest Physical Trading Co
Project Place
MathematicalSoftware
The Regular
The Obvious
Evolutionary
RelatedSoftware
The Equal
Adaptive Gym
Reusable Computer Pro
Exert Place
Good Condition Collective
The Peculiar Training
The Competitive
NumericalSoftware
Differential Fittingness
Legitimate
Ethical Stamina Spot
Physical Collective
Programme Collective
Good Shape Pro
Seaworthiness Trading Co
The Evolutionary
Viscous Fitness
Seaworthiness Place
New Design
Richness Fitness
Gymnastic
Aerobic Physique Group
The Emotional
Eternal Conditioning
Compatible Compute
Compute Trading Co
Heritable Physical Fitness
Reproductive
The Artistic

Learn more about starting a fitness SaaS:

Where to start?

-> How much does it cost to start a fitness SaaS?
-> Pros and cons of a fitness SaaS

Need inspiration?

-> Other fitness SaaS success stories
-> Marketing ideas for a fitness SaaS
-> Fitness saas slogans

Other resources

-> Fitness saas tips

Funny Fitness Saa S Names

Inclusive Physique
Effective Engage
Programming Group
The Futile
Gym Pro
Enough Exerting
Poetic Good Shape Co
Individual Gym
Female Fitter
Physical Fitness Collective
The Sufficient Workout
The Physiological Training
Singular Physical Co
The Defined Program
The Specific
Total Physique Pro
Guiness Fitness
DarwinianFitness
The Expensive
The Annual
Cardiorespiratory Physique
Obvious
Moral Good Shape Collective
The Absolute Good Condition
The Special Physique
Gym Group
Delicious Fitness
Spiritual Physique Collective
SpiritualFitness
Physical Pro
Heritable Physical Spot
Tool Group
Tentative Programme Spot
Superior Gym
GreaterFitness
Female Fittingness
Moral Training Co
The Mental
Mean Fittingness
General
The Average
Competitive Physical Fitness Trading Co
General Conditioning Co
Bearing
Especial Good Condition Group
Standard Soft
Overall Conditioning Co
Healthy Work Pro
Functional Fit
Physique Pro
The Moral
InherentFitness
Do Group
Do Pro
Excessive Evaluation
Financial Programme Pro
General Physique Collective
Darwinian Physical Fitness
Superior
Female Fittingness Spot
Economic
Project Trading Co
Moral Fittingness Group
Seaworthiness Spot
Eternal
Excessive Exertion
Malicious Fitness
Anaerobic
The Gentle Do
Processing Computer Co
MostSoftware
Cardiovascular
Altitude sickness Fitness
Maximum Good Condition Co
The Cardiovascular Good Condition
Female Fit
The Simple
Adaptive Fittingness Spot
The General
Emotional Good Condition Co
Original Be After Pro
RemoteSoftware
Raw Seaworthiness
Peculiar
Porcupine Exercise
Respiratory Seaworthiness Place
Milk sickness Fitness
ObviousFitness
Especial Gym Collective
Admirable Good Condition Pro
Editing Tool
Female Good Shape Group
Spanish rice Exercise
The Maximum Fittingness
The Statistical
The Regular
IsometricExercise
Best Contrive Place
Cnn Software
Heritable Physical
Moral Training Pro
Highest Training Co
Excellent Enjoy
The Absolute Physical Fitness
Parental Stamina
The Cardiovascular Physique
The Coherent
Point Package
The Enough
Sophisticated Shareware
GeneralFitness
Obvious Training
VocationalFitness
Psychological Gym Pro
The Intellectual
Adaptive Seaworthiness
Gymnastic Workout Collective
Eternal Conditioning
Raw Conditioning
RawFitness
Compute Trading Co
Difficult
Academic Practise Place
ContinuedExercise
Relative Seaworthiness
Training Trading Co
Friendly Computer Spot
Darwinian Gym
MedicalFitness

Cool fitness SaaS name ideas

Reproductive
Shelf Spooler
Sweating sickness Fitness
Reproductive Gym
AnaerobicFitness
Good Condition Pro
The Preliminary
Utilization Trading Co
The Artistic
Eternal Conditioning
Open Firmware
Operational
Natural Stamina
The Coherent
The Suitable
Inherent Physical Fitness
Constant Do Pro
Onset Software
Mental Gym
Seaworthiness Trading Co
Definite Blueprint
Perfect Prepare
Rational Project Co
ShelfSoftware
Admirable
ParentalFitness
Programming Group
Female Fittingness
Tool Group
The Spiritual Physical Fitness
Decompression sickness Fitness
Moral Training Co
Cardiorespiratory Physique
Physical Fitness Trading Co
IntrinsicFitness
Natural Fittingness Group
RemoteSoftware
Highest Physical Trading Co
Strategic
ContinualExercise
Functional Fittingness Co
Powerful
The Gentle Do
Special Summarizer
Sophisticated Soft
Preliminary
Darwinian Physical Spot
Carel Software
The Mutual
The Terminal Software System
Optimal Good Shape
Excessive Engage
The Rectangular Program
HealthyExercise
The Special
Biological
Natural
Good Condition Co
British Fitness
Enough Engage
Fittingness Place
Perfect Fittingness
Necessary Programming Collective
The Basic Applications
Additional Computer
Witless Fitness
The Absolute Training
Car sickness Fitness
Relative
The Specific
Competitive
The Aerobic Conditioning
Interesting Use Spot
Mutual Training
Religious Fitness
Specialized Software System
The Genetic
Gym Spot
Adaptive
Intellectual Conditioning
Software System Pro
The Critical
IsometricExercise
Legitimate
Computing Collective
Admirable Good Condition Pro
Raw Gym Group
Conditioning Trading Co
Poetic Stamina Trading Co
Average
Functional Fit
The Adaptive
SubmaximalExercise
Practice Spot
Preliminary Proposal
Fitted Fitness
Fittingness Pro
Adaptive Seaworthiness Place
The Respiratory
The Parental Physical Fitness
Psychological Physical
Minute Fitness
The Greater Good Shape
Physique Group
The Annual
The Excellent Utilization
Adaptive Gym
The Absolute
Muscular
Highest
Female Good Shape Group
Functional Fatness
Rational Blueprint Collective
Blueprint Group
Eminent Good Shape Collective
Darwinian Physique
Morning sickness Fitness
Peculiar Stamina
The Excellent
The Evolutionary Good Shape
Bearing
Peculiar Physical Collective
Physique Spot
Biological Stamina
Higher
Physical Stamina
Respiratory
Relative Physique Collective
Eminent Physique Pro

Unique fitness SaaS name ideas

Competitive Physical Fitness Trading Co
Mountain sickness Fitness
CardiovascularFitness
Equal Physical
Highest Seaworthiness
Female Fit
Conditioning Pro
The Operational
PhysiologicalFitness
Effective Event
Muscular Good Condition
Greater
Good Shape Trading Co
The Friendly
IntenseExercise
Physical Gym Trading Co
Muscular Good Condition Pro
Artistic Good Shape Group
Exert Place
Fearless Fitness
Tentative Programme Spot
Darwinian Gym
Forgiveness Fitness
Heritable Physical Spot
Listless Fitness
RegularPlan
Singular
Therapeutic Utilization Pro
Physiological Physique Collective
Latter Blueprint Spot
Software System Trading Co
The Enough
Anaerobic Stamina
The Remote
The Cardiorespiratory
The Mental
EminentFitness
Suitable Server
Firmware Group
The Raw
Formal
Gymnastic Do Group
Work Pro
Physical Fitness Collective
The Free
Intrinsic Good Condition Group
The Valid
Maximum Physical Fitness
Use Spot
Emotional
Functional Footwork
The Eternal
Programme Collective
Enough
Maximum Physical Co
NaturalFitness
RelatedSoftware
Physical Practice Group
Windows
Evolutionary
NumericalSoftware
Effective Engage
The Biological
EducationalPlan
The Moral Good Shape
AerobicFitness
Ethical Seaworthiness Co
Mental Physical Pro
The Educational
AdaptiveFitness
Absolute
Functional Flab
The Differential Fittingness
Perfect Project
Proposal Place
Easy Exert
Stamina Place
Terrified Exercise
Inherent Seaworthiness Spot
IntegratedSoftware
Mean Fittingness
Absolute Gym Collective
SuperiorFitness
Aerobic
Proposal Group
Wetness Fitness
The Higher
Good Shape Spot
Anaerobic
Excise Exercise
The Parental
TotalFitness
Personal
Female Fat Farm
Darwinian Physical Fitness
The Malicious
Sophisticated Shareware
SpiritualFitness
Adaptive Conditioning Co
Divine
Programming Co
Annual
The Latest
Frequent Use Group
The Emotional Conditioning
Fittingness Co
The Physical
Bigness Fitness
Milk sickness Fitness
The Competitive
Advanced
Female Form
Better
Eternal Physical Spot
The Inherent
Heritable Gym
Specialized Programming Place
CardiorespiratoryFitness
SpecialFitness
Poetic Good Shape Co
Greater Physical
Arbitrary Work Pro
DiagnosticSoftware
Related Stamina
Special Soft
Hit list Fitness
The Respiratory Good Shape
Parental
Training Collective

Cute fitness SaaS name ideas

Ethical Stamina Group
Associated
Reproductive Training
Suitable Firmware
PoeticFitness
Competitive Conditioning Trading Co
Spanish rice Exercise
The Special Conditioning
The Reproductive Physique
Differential Fittingness
The Whole Blueprint
Effective Usage Collective
The Ethical
The Poetic
HeritableFitness
Swiftness Fitness
Aerobic Physical
Best Contrive Place
PhysicalFitness
FollowingPlan
Illness Fitness
DarwinianFitness
Financial Programme Pro
Suitable Synapta
Suitable Software System Spot
Perfect Program
Mild Work
Enough Exert
Exorcise Exercise
Gym Pro
The Emotional
Editing
Project Pro
Work Spot
Secret
Heritable Seaworthiness Co
Excellent Program
Biological Physical Fitness
Good Condition Group
Gymnastic Workout Collective
Proprietary Programming Pro
The Maximum
The Effective
Physiological Gym Spot
Witnessed Fitness
MutualFitness
Severe
Obvious Gym
Vicious Fitness
Cardiovascular Stamina Trading Co
The Adaptive Physical Fitness
The Intellectual
MaleFitness
Physical Collective
The Standard
Be After Spot
The Natural
Nimbus Fitness
Project Place
Seaworthiness Pro
Emotional Physical Fitness
General Conditioning Co
Gentle
Artistic Physique Collective
Relative Fittingness
Good Shape Collective
Friendly Computer Spot
Preliminary Be After Trading Co
The Sufficient Workout
The Gymnastic
DevelopedSoftware
PhysicalExercise
MuscularFitness
Superior Gym
Compatible
Obvious Physical
Suspicious Fitness
Televised Exercise
InherentFitness
Obvious Physical Co
Female Free Weight
RelatedFitness
Healthy Practise Co
Heavy Physical Exertion Collective
Excessive Exertion
MedicalFitness
RawFitness
Point Proposal
The Systematic
Shelf Source
Male Physique
Female Footwork
Viscous Fitness
Good Shape Co
Spiritual Physical Fitness
Heritable Conditioning
The Elaborate
Enough Enjoyment
Physical Fitness Group
Training Place
The Reproductive
Contrive Co
The Easy
EmotionalFitness
Muscular Seaworthiness Group
Fittingness Collective
Excessive Evaluation
The Peculiar
The General
Respiratory Seaworthiness Place
Maximum Good Condition Co
The Special Good Shape
Grimness Fitness
Vocational Physical Group
Interactive
The Equal
The Acute
Compared Software
Ethical Stamina Spot
Physical Exertion Pro
Male Conditioning Co
Training Pro
Point Package
Gym Co
FemaleFitness
Conditioning Co
EmailSoftware
ReproductiveFitness
Serum sickness Fitness

Clever fitness SaaS name ideas

Specific
Relative Physical Pro
CompetitiveFitness
The Differential
Training Spot
Ambitious Fitness
The Muscular Physical Fitness
Intrinsic Physical Pro
The Management
Preliminary Projects
InclusiveFitness
Male Conditioning Group
Workout Spot
Moral Good Shape Collective
Fittest Fitness
The Futile
Arbitrary Usage
Equal
Christmas Fitness
Functional Stamina
The Related
Respiratory Physique Collective
The Highest
RelativeFitness
Cardiovascular Good Condition
Average Physical Fitness Collective
FrequentExercise
The Singular
Standard Hardware Trading Co
Adaptive Seaworthiness Co
Tool Trading Co
Related
Average Physical Pro
Perfect Proposed
The Maximum Training
Reusable Computer Pro
Female Fitter
Good Shape Group
FunctionalFitness
General Programme
The Gentle Drill
Optimal Stamina Place
Physique Collective
Special
Ground
Absolute Seaworthiness Co
Excellent Enjoy
The Especial Gym
Drill Co
Fittingness Trading Co
Raw Conditioning Place
Superior
Usual
Ambitious Program
Physical
Gym Place
The Mild Work
Quickness Fitness
Strategy Pro
Shelf Soft
Poetic Physical Fitness Spot
The Sophisticated
The Eminent
The Statistical
Obvious
The Expensive
Internet Software
Especial
Moral Fittingness Group
The Effective Design
Inherent
The Absolute Physical Fitness
The Intrinsic Seaworthiness
PerfectFitness
Intellectual Conditioning Group
The Total Physical Fitness
AdmirableFitness
Frequent
The Processing Software System
Medical Physical
Process Software
Software dev Software
Functional Fitter
Admirable Gym Group
UsefulSoftware
Occupy Exercise
Proposed Collective
Cardiovascular
ReliableSoftware
The Relative Conditioning
Use
The Rectangular Contrive
New
The Female Physical Fitness
Strategy Place
Good Shape Pro
LegitimateExercise
Individual Stamina Trading Co
The Academic Practice
Individual Gym
Adaptive Fittingness Spot
The Obvious
Eminent Fittingness Co
Continued
PersonalFitness
Excessive Effort
Specialized Software Package
Standard Soft
StandardSoftware
Functional
Functional Form
The Especial
The Higher Good Condition
Seaworthiness Spot
Practical Workout
Physical Fitness Co
Minutes Fitness
Perfect Fittingness Collective
Petrify Exercise
Aerobic Fittingness
Genetic Conditioning Co
The Cardiovascular Good Condition
PsychologicalFitness
The Medical
Functional Free Weight
Terminal Tool Place
Emotional Good Condition
Poetic
The Simple

Best fitness SaaS name ideas

The Physical Physique
SingularFitness
Psychological Seaworthiness Spot
The Related Seaworthiness
Moral Training Pro
Mail Applications Place
Ethical Good Shape
The Female
Gymnastic
Relative Training
The Spiritual Conditioning
Darwinian Good Shape Spot
Specific Server
Nutritious Fitness
Statistical Shareware
The Inclusive
Mutual Gym
Reproductive Conditioning Spot
Practise Co
Mental
Specific Srx
Basic Computing Collective
Functional Fat Person
Eternal Physical Pro
Heritable Stamina
Differential Good Condition
Artistic Conditioning Place
Medical Conditioning Pro
The Multimedia
Comprehensive
The Peculiar Training
Dramatic Good Condition Collective
EspecialFitness
Application Pro
Quality
The Best Be After
The Cardiovascular Physique
DramaticFitness
Obvious Good Condition
Practice Collective
Optimal Physical Collective
Training Group
Stairwell Software
Related Seaworthiness
Shelf Software Package
General Physique Collective
Higher Seaworthiness Trading Co
The Excessive
Physical Fitness Spot
Easy Example
The Mean Physique
Finish Fitness
Physical Pro
Evolutionary Physical Spot
The Maximum Fittingness
Inside Exercise
EthicalFitness
Healthful
WorkablePlan
InteractiveSoftware
Female Formatting
Next time Exercise
The Year
Physical Place
SystematicPlan
Remote
MathematicalSoftware
Software System Place
Psychological Gym Pro
Instead Software
Parental Physical Fitness
Computer Group
Female Flab
Male Fittingness Group
Range Strategy Group
Optimal
Total Conditioning
The Statistical Applications
GeneralFitness
Muscular Stamina Spot
Adaptive Seaworthiness
Electronic
Good
Female Fat Person
LatestSoftware
ObviousFitness
Peculiar
Equal Training Group
Original Be After Pro
Eminent Training
Commercial
BoldPlan
The Absolute Good Condition
VocationalFitness
Time Software System
Healthy Work Pro
Aerobic Physical Fitness
Effective Enjoy
Malicious Fitness
Spiritual Conditioning
Especial Seaworthiness Place
Moral
Eternal Physical Fitness Spot
UseSoftware
Mistress Fitness
OverallFitness
Singular Conditioning Pro
Good Condition Collective
The Muscular
Special Shareware
The Suitable Informatics
Vocational Good Condition Spot
MentalFitness
The Gentle
DivinePlan
Antivirus Computing Group
Processing Computer Co
MoralFitness
MeanFitness
Conditioning Group
Cygnus Fitness
Compute Trading Co
Stillness Fitness
Biological Physique Place
Post Practice
Effective Enjoyment
Artistic Physique Co
Relative Physical Fitness Co
Respiratory Good Shape Collective

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Fitness Saa S:

Simple is always better

This means a few different things. Your fitness SaaS name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your fitness SaaS:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Fitness Saa S: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile