1,000+ Unique Fitness Program Software Names

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Updated: April 14th, 2025

So, you've come up with the perfect fitness SaaS idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your fitness SaaS stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best fitness SaaS ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your fitness SaaS.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Fitness Saa S Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of fitness SaaS name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy fitness SaaS name ideas

Your Healthline
Desirable
The Beneficial
Likely
Reasonable
Practiced
The Fitness Wizard
The Nimble
The Sound Health
The Tough
The Health Hub
In Shape
In The Fit
The Healthful
The Mighty
Perky
The Glowing
The Fitter the Better
Fitter
Stable
Energized
Strenuous
Refreshed
Healed
The Vibrant
Healthier
The Earliest Health
Previous Ways
Seasonal
The Right Health
Strategic Health Planner
The Maximum Health Care
The Mister Fit
The Tough Guy
Fragile
The Illusion
Pretty Bodies
The Ideal
The Good Muscle
The Symmetrical
The Habitual
Daily Fit
Timely Workout
The Requirement
The Legit
The Fitly
My Health Coach
The Better Version
My Custom Health
The Blissful
Cultural
The Plural Fit
Best Bodies
Sound Mind
Health Nutrient
Fitful Tonic
Fresh
New Health
The Desirable
Considerable Health Group
Beautify
The Goodly Guru
Fit Me
Ideally
Illuminated
The Goal
My Journey
The Glowing Herb
Health Healers
French
My Way
Fit For All
The Friendly Health
My Health Partner
Intelligent Nutrients
Artistic
Morning sickness Fitness
The Mutual
Vocational Good Condition Spot
Firmware Group
Proper Practise Group
Mail Applications Place
The General Good Condition
Software System Pro
Electronic
Greater Seaworthiness Spot
The Rectangular Program
Functional Flab
Richness Fitness
The Called
HigherFitness
MuscularFitness
The Moral Good Shape
The Regular
Suitable Software System Spot
The Emotional Conditioning
Cardiovascular
Onset Software
Total Stamina Collective
Greater
Heritable Gym
Suitable Soft
The Functional Seaworthiness
Computer Group
Biological Physical Pro
Excellent Enjoyment
Poetic Stamina Trading Co
Gentle
Fittingness Trading Co
Medical Physical
PersonalFitness
The Cardiorespiratory
Thinness Fitness
The Raw Physique
Functional Fatness
Seaworthiness Trading Co
Higher Physical Group
The Latest
Door
Stamina Pro
Utilization Trading Co
The Regular Program
The Reproductive Physique
The Heritable
Poetic Physique Group
The Mean Physique
Eminent Good Shape Collective
Artistic Physique Co
Quickness Fitness

Creative fitness SaaS name ideas

Mental Physical Pro
MathematicalSoftware
Interesting Do Group
Individual Gym
Physical Pro
EmotionalFitness
PsychologicalFitness
Mistress Fitness
RelatedFitness
Intrinsic Good Condition Group
Forgiveness Fitness
The Relative Physique
The Whole Blueprint
The Spiritual Physical
The Point
Inclusive Physical
Greater Seaworthiness Spot
Range Strategy Group
Conditioning Spot
Gymnast Fitness
The Singular
DarwinianFitness
Greater Physical
Compute Trading Co
Moral Training Co
Bigness Fitness
The Relative
Project Trading Co
Compute Spot
Conditioning Pro
The Maximum Fittingness
Gentle
Female Fitter
Bold
Customized
Seaworthiness Collective
Standard Soft
Constant Do Pro
The Differential Physique
The Equal Fittingness
The Greater Physical
Healthy Practise Co
Reproductive Physical Fitness
InherentFitness
Functional Fatness
Moral Fittingness Group
Differential Fittingness
Operational
Additional
The Aerobic Conditioning
Training Collective
Heritable Gym
CardiovascularFitness
Effective Event
Highest Training Co
Artistic Physique Collective
Minute Fitness
The Female Physical Fitness
Arbitrary Work Pro
The Raw Physique
Tool Group
Programming Co
BoldPlan
Programme Collective
The Functional
Superior
Practice Group
Male Gym
The Interesting
MutualFitness
Proper
Parental Stamina
Mean
The Gentle Do
The Sophisticated
Intellectual Conditioning
Biological Stamina
Natural Fittingness Group
The Absolute Training
Conditioning Collective
The Biological
Eminent Fittingness Co
Compared Software
MaleFitness
Digital Hardware Pro
Mental Physical
Thickness Fitness
Cardiorespiratory Physique
Singular Conditioning Pro
RegularPlan
Serum sickness Fitness
Optimal Good Shape
Physiological Gym Spot
Tool Trading Co
Training Pro
Physical Fitness Trading Co
Use Spot
OptimalFitness
Perfect
Morning sickness Fitness
The Physical Fittingness
Related Seaworthiness
Time Software System
Moral Training Pro
Respiratory Physique Collective
Grimness Fitness
Adaptive Seaworthiness Co
Good
The Coherent
The Enough
Optimal
DramaticFitness
Admirable
Physical Fitness Group
The Excessive
Year Proposed Place
Heritable Conditioning
PhysicalFitness
The Rectangular Program
Training Trading Co
Highest Physical Trading Co
Perfect Project
Muscular Training Pro
The Psychological
Economic
Psychological
Artistic Physique Co
Perfect Fittingness Collective
General Physique Collective

Learn more about starting a fitness SaaS:

Where to start?

-> How much does it cost to start a fitness SaaS?
-> Pros and cons of a fitness SaaS

Need inspiration?

-> Other fitness SaaS success stories
-> Marketing ideas for a fitness SaaS
-> Fitness saas slogans

Other resources

-> Fitness saas tips

Funny Fitness Saa S Names

Excessive Exertion
The Multimedia
Adaptive Seaworthiness
Muscular Training Pro
The Vocational Physical
The Gentle Drill
The Higher Good Condition
Female Fatness
Conditioning Place
Excellent Enjoy
Mutual
Anaerobic
Quality
Stamina Place
Female Formatting
Heritable Physical Fitness
Specific Srx
Powerful Application Spot
Absolute Conditioning Pro
The Best Be After
Mutual Training
Dramatic Gym Pro
Darwinian Physique
Specific Soft
Anaerobic
Functional Form
Sweating sickness Fitness
Point Program
Female Fitter
Cardiorespiratory Gym Trading Co
Natural
AdaptiveFitness
Shelf Source
Average Stamina
Seaworthiness Spot
Application Pro
General Physique
Programme Collective
Heritable Gym
Functional Fat Person
Individualized Be After Trading Co
Female
Physical Fitness Co
Antivirus Computing Group
Relative Physique Collective
Digital Firmware
Divine
Obvious
Use Spot
The Year
Operational
Optimal Conditioning Spot
Emotional
The Competitive Seaworthiness
Spanish rice Exercise
DivinePlan
RelativeFitness
Adaptive Gym
Christmas Fitness
The Excessive
Anaerobic Physique Group
The Functional Seaworthiness
Intellectual Conditioning
The Statistical
Natural Stamina
The Emotional
The Inclusive
PeculiarFitness
IntenseExercise
Muscular Physique Pro
Constant Do Pro
Bigness Fitness
Heritable Fittingness Spot
The New
Integrated Design Pro
SharingPlan
Darwinian Physical Spot
Training Co
Mountain sickness Fitness
Work Pro
OptimalFitness
Poetic Good Shape Co
EvolutionaryFitness
Workable Proposed Place
The Active Usage
The General
Practice Group
The Equal Fittingness
The Overall Stamina
Illness Fitness
Aerobic Physical Fitness
Moral Training Pro
Proposal Group
The Gentle
Digital Hardware Pro
Guiness Fitness
Obvious Gym
ParentalFitness
InherentFitness
Instead Software
Software System Trading Co
Average
SecretPlan
Maximum Physical Co
Good Condition Place
ContinualExercise
Respiratory
Advanced
The Statistical
Effective Enjoy
Spiritual Physique Collective
The Fourth
Enough Enjoyment
Dramatic
Inherent Physical Fitness
Healthy Practise Co
Proposal Place
The Equal
Customized
Reproductive Conditioning Spot
Emotional Good Condition Co
The Annual
The Medical
Seaworthiness Collective
Differential
Peculiar Physical Collective
Firmware Group
Project Trading Co
Computing Collective

Cool fitness SaaS name ideas

Differential Good Condition
Relative
The Female
The Moral Good Shape
Ambitious Fitness
Hit list Fitness
Cardiovascular Good Condition
Door
Relative Seaworthiness
UseSoftware
Cardiorespiratory Conditioning
Good Condition Place
Additional
Gym Group
Inherent Physical Fitness Group
Computing Collective
Related Gym Collective
Natural Fittingness Group
Useful
Sweating sickness Fitness
Computer Group
Physiological Training
Obvious Physical Co
Called Program
Cardiovascular
Strategic
Excellent Enjoy
Heritable Conditioning
Nutritious Fitness
Anaerobic Physique Group
Perfect Fittingness Collective
The Latest
PhysicalFitness
Sickness Fitness
Adaptive Fittingness Spot
Respiratory Physique Collective
Use Spot
Evolutionary Physical Spot
Basic Computing Collective
Highest Seaworthiness
The Specific
The Functional Seaworthiness
Enough Engage
Stairwell Software
Stamina Pro
LatestSoftware
Conditioning Trading Co
Absolute Conditioning Pro
Windows
Female Fat Person
Adaptive Physical Fitness Co
NumericalSoftware
Practice Spot
Good Condition Collective
The Absolute
Standard Soft
Bold
Software System Trading Co
Financial Programme Pro
IntrinsicFitness
Functional Form
Cardiorespiratory Physique
Overall Conditioning Co
Adaptive Conditioning Co
The Evolutionary
Respiratory Seaworthiness Place
Darwinian Physical Fitness Collective
Editing
Emotional
Aerobic Physique Group
Spanish rice Exercise
Mental Gym
Natural Stamina
Artistic
The Reproductive Physique
Darwinian Gym
Workout Spot
Moral Fittingness Group
Basic Proposal
ShelfSoftware
Eternal Physical Fitness Spot
Artistic Conditioning Place
Continued
Programme Collective
The Especial Gym
Ground
Shelf Spooler
The General
Physique Pro
Medical Conditioning Pro
The Greater Good Shape
Biological Physical Pro
The Effective Design
OptimalFitness
Gym Place
Inside Exercise
Excise Exercise
Female Flab
GreaterFitness
Good Condition Pro
CardiorespiratoryFitness
Competitive
Emotional Good Condition
Excessive Enjoy
General Programme
The Darwinian
SoundPlan
Range Strategy Group
GeneralFitness
Best Contrive Place
The Physical Fittingness
The Cardiovascular Seaworthiness
New
Programming Group
The Related
Vocational Physical Group
Obvious Gym
Process Software
Conditioning Pro
The Higher Good Condition
The Acute
Heritable Physical
Disguised Exercise
Training Pro
Individual Stamina Trading Co
MaximumFitness
Muscular Physique Pro
Physique Trading Co
Training Co

Unique fitness SaaS name ideas

Litmus Fitness
Reproductive Conditioning Spot
Intellectual Conditioning Group
FemaleFitness
Female Fat Farm
DivinePlan
Porcupine Exercise
Original Be After Pro
Excellent Architectural Plan Pro
Maximum Physical Fitness Co
Heritable Physical Spot
Respiratory Good Shape Collective
The Cardiovascular Physique
Suitable Synapta
Stamina Spot
The Suitable
Secret
Tool Trading Co
Powerful Application Spot
Fittingness Co
Frequent Use Group
Emotional Physical Fitness
The Dramatic
MathematicalSoftware
Editing Tool
Highest Training Co
Higher Seaworthiness Trading Co
Spiritual Seaworthiness Co
The Reproductive
Conditioning Spot
Time
Perfect Programme
SpiritualFitness
Genetic Gym
Healthy Work Pro
Heritable
The Multimedia
Muscular Good Condition
Specialized Software Package
Arbitrary Work Pro
Blueprint Group
Exorcise Exercise
Guiness Fitness
Mountain sickness Fitness
OverallFitness
Advanced
The Genetic
Divine
Poetic Physical Fitness Spot
WorkablePlan
Physiological Gym Spot
The Total Physical Fitness
Absolute
The Coherent
Adaptive Seaworthiness Co
Intrinsic Physical Pro
Car sickness Fitness
ReproductiveFitness
Relative Training
Mental Physical
Statistical Shareware
Latter Blueprint Spot
Sophisticated Shareware
The General Good Condition
The Excessive
Heritable Fittingness Spot
Integrated Design Pro
Nimbus Fitness
GeneticFitness
Viscous Fitness
Perfect
The Maximum Fittingness
Mental Physical Pro
SingularFitness
Gymnastic
Ethical
EminentFitness
Terminal Tool Place
Physical Place
PsychologicalFitness
Ethical Physique
Fittingness Trading Co
Eternal Physical Pro
Especial Gym Collective
The Formal Blueprint
Motion sickness Fitness
DramaticFitness
Competitive Physical Fitness Trading Co
Exert Place
Mild Work
Psychological Gym Pro
Reproductive Training
Excessive Enjoyment
Female
Optimal
Physical Fitness Collective
Business Fitness
Eminent Physique Pro
The Bold
General Physique
Project Place
The Elaborate
Obvious Training
Antivirus Computing Group
Muscular Stamina Spot
Latter
The Medical
Inclusive Physical
Functional Stamina
Eminent Good Shape Collective
Admirable Good Condition Pro
Specific Server
Critic Fitness
Raw Seaworthiness
ParentalFitness
Carel Software
Female Formatting
Aerobic Physical
Practice Trading Co
Gymnast Fitness
Suitable Firmware
Inherent
The Emotional
Obvious
Peculiar
The Special Conditioning
Artistic Physique Co
Physical
Proposal Group

Cute fitness SaaS name ideas

Religious Fitness
Female Free Weight
Gym Co
The Mental
Reusable Computer Pro
Processing Computer Co
EmailSoftware
Comprehensive
Good
Raw Good Shape Trading Co
General
Good Shape Collective
IsometricExercise
The Special
Muscular Training Pro
The Individual
Physical Collective
Adaptive Seaworthiness
Female Good Shape Group
HealthyExercise
InitialPlan
Cardiovascular Stamina Trading Co
The Whole Blueprint
The Relative Physique
The Time
The Submaximal
Instead Software
Equal
Mutual Gym
Fittingness Pro
The Relative
The Intrinsic
Reproductive Gym
Aerobic Physical Fitness
The Defined Program
Psychological
Parental
Female Fatness
Mean
Genetic Conditioning Co
Computer Place
Good Shape Spot
Compute Spot
Fittingness Collective
Healthful
Perfect Proposed
Rational Project Co
Perfect Project
The Malicious
Evolutionary
Effective Engage
Good Condition Group
Functional Footwork
Functional Fitter
The Respiratory Good Shape
IntenseExercise
The Statistical Applications
Eternal Conditioning
Good Condition Trading Co
The Outdoor
IndividualFitness
MostSoftware
Informatics Trading Co
Sophisticated Software Package
Do Group
Average
EmotionalFitness
Usual
Arbitrary Usage
Fittest Fitness
Total Physique Pro
PerfectFitness
Maximum Good Condition Co
The Heritable
EconomicPlan
Dramatic
The Male
Relative Physical Pro
The Overall Stamina
Excessive Exertion
The Individual Physique
Progress Software
The Enough
SharingPlan
The Moral
Average Stamina
Additional Computer
Minute Fitness
The Statistical
Mistress Fitness
Academic Practise Place
Higher
Stiffness Fitness
Minutes Fitness
Average Physical Fitness Collective
The Higher
Psychological Seaworthiness Spot
MuscularFitness
AdmirableFitness
Adaptive Fittingness Co
Compute Trading Co
Stillness Fitness
SecretPlan
Mental Fittingness Group
Male
Ethical Good Shape
Free Firmware Pro
Proper
PhysiologicalFitness
Physical Stamina
Practise Co
DarwinianFitness
Associated
British Fitness
Physical Exertion Pro
Standard Hardware Trading Co
The Remote
ContinualExercise
Workable Proposed Place
The Artistic
The Obvious
The Effective
The Inherent
Anaerobic
MeanFitness
Work Spot
Excellent Enjoyment
Difficult
Proposed Collective

Clever fitness SaaS name ideas

Preliminary Be After Trading Co
The Simple
SystematicPlan
The Functional
Optimal Conditioning Spot
Muscular Seaworthiness Group
Biological Conditioning
Electronic
Strategy Pro
RegularPlan
Moral Training Pro
CompetitiveFitness
DiagnosticSoftware
The General Training
Software System Pro
Occupied Exercise
FrequentExercise
Physical Fitness Co
Vicious Fitness
Singular
Poetic Good Shape Co
InteractiveSoftware
Practice Collective
Fittingness Group
Seaworthiness Spot
Related Seaworthiness
PeculiarFitness
Suitable Software System Spot
Eternal
FollowingPlan
New Hardware
Formal
Gymnastic Do Group
Programme Co
The Rectangular Contrive
The Equal
Physical Good Condition
Gentle
Bearing
Open Firmware
Strategy Place
MaleFitness
Adaptive
The Specialized
Individualized Be After Trading Co
The Physiological Training
The Point
Darwinian Physical Fitness
The Natural
The Respiratory
Effective Enjoy
Effective Enjoyment
Spiritual Physical Fitness
Greater Physical
The Year
Physiological Fittingness
Point Package
Darwinian
Conditioning Group
The Peculiar
Fitted Fitness
Enough Exerting
Physique Co
The Terminal Software System
Functional Fat Farm
Digital Firmware
Obvious Good Condition
The Statistical
Fittingness Place
Differential Fittingness Place
Related Stamina
Seaworthiness Pro
Quality
Biological Stamina
Excessive Effort
Admirable Gym Group
PersonalFitness
Illness Fitness
Friendly Computer Spot
The Better Architectural Plan
Functional Fittingness Co
Mental Seaworthiness
The Gentle Do
The Vocational
Petrify Exercise
The Greater Physical
Conditioning Collective
Functional Free Weight
Raw Gym Group
Preliminary Project
Highest
The Gentle
Simple Practice Collective
Inherent Physical Fitness
Superior
Inclusive
Testify Exercise
Physical Trading Co
Physiological
Diminish Fitness
The Gentle Drill
Terminal
Specialized Programming Place
Moral
LegitimateExercise
CurrentSoftware
The Operational
Singular Conditioning Pro
The Excellent
Internet Software
The Actual
EspecialFitness
The Emotional Conditioning
Cardiorespiratory Gym Trading Co
Quickness Fitness
Training Collective
The Constant Workout
Morning sickness Fitness
Physical Fitness Place
Anaerobic
The Parental Physical Fitness
The Vocational Physical
Raw Conditioning Place
SpecialFitness
MoralFitness
Superior Gym
Functional Fat Person
Interesting Use Spot
The Mutual

Best fitness SaaS name ideas

The Adaptive Physical Fitness
Biological Fittingness Place
Special Shareware
Interactive
Legitimate Do Pro
Seaworthiness Trading Co
The Pirated Computing
Preliminary
Reproductive Physical Fitness
Poetic Stamina Trading Co
The Differential Physique
Fittingness Spot
Training Group
Highest Physical Trading Co
Proprietary Programming Pro
Hardware Place
Reproductive
Suitable Soft
The Ethical
Obvious Physical
Dramatic Good Condition Collective
Applications Pro
Therapeutic Utilization Pro
Comprehensive Architectural Plan Pro
Physique Collective
The Called
Functional Fittingness
Equal Fittingness Group
Genetic Physical
Heritable Physique Pro
The Sufficient Workout
Listless Fitness
Male Training Group
Gym Pro
Gym Collective
Biological Physique Place
Preliminary Projected
Functional Fatness
The Maximum Training
Specialized Software System
InherentFitness
Severe
Artistic Good Shape Group
Male Physique
Female Footwork
Compatible Compute
Female Fitter
EqualFitness
Utilization Trading Co
Physical Practice Group
PhysicalExercise
EvolutionaryFitness
Year Proposed Place
VocationalFitness
The Peculiar Seaworthiness
The Female Physical Fitness
Compute Group
Relative Fittingness
The Intrinsic Seaworthiness
The Aerobic
The Academic Practice
The Spiritual
Perfect Program
Especial Seaworthiness Place
Suitable Server
Male Conditioning Group
Optimal Physical Collective
Enough Enjoyment
Optimal Stamina Place
Witless Fitness
Emotional Good Condition Co
Biological
Individual Gym
The Annual
The Suitable Informatics
Pirated
Special Soft
Average Physical Pro
Thickness Fitness
MentalFitness
CardiovascularFitness
Ethical Seaworthiness Co
Singular Stamina Group
The Muscular
The Poetic
Moral Seaworthiness Trading Co
Heritable Seaworthiness Co
Definite Blueprint
Perfect Fittingness Group
Biological Physical Fitness
Annual
The Educational
Architectural Plan Co
Medical Fittingness Group
ContinuedExercise
FunctionalFitness
AdaptiveFitness
Work Pro
AerobicFitness
Singular Physical Co
Physical Gym Trading Co
Third Strategy
The Standard
Post
Compatible
Total Conditioning
The Critical
Maximum Physical Fitness
NaturalFitness
Maximum Physical Co
Use
Differential
Mental Seaworthiness Place
Physical Fitness Trading Co
Tentative Programme Spot
EducationalPlan
Economic
Good Shape Co
The Free
Total Stamina Collective
The Highest Good Condition
Shelf Source
The Psychological
The Muscular Physical Fitness
Free Practice Co
Parental Stamina
The Excellent Utilization
The Highest
Male Fittingness Group

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Fitness Saa S:

Simple is always better

This means a few different things. Your fitness SaaS name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your fitness SaaS:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Fitness Saa S: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile