1,000+ Unique Fitness Program Software Names
So, you've come up with the perfect fitness SaaS idea, but in order to launch, you need a good business name.
And not just a name, but a creative and descriptive name that will make your fitness SaaS stand out.
The name of your business will forever play a role in:
- Your customers first impression
- Your businesses identity
- The power behind the type of customer your brand attracts
- If you're memorable or not
We've put together a list of the best fitness SaaS ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.
Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your fitness SaaS.
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Fitness Saa S Name Generator
Want to come up with your own unique company or brand name?
You can generate thousands of fitness SaaS name ideas for free using our business name generator and instantly check domain availability.
Ideas
Catchy fitness SaaS name ideas
- Your Healthline
- Desirable
- The Beneficial
- Likely
- Reasonable
- Practiced
- The Fitness Wizard
- The Nimble
- The Sound Health
- The Tough
- The Health Hub
- In Shape
- In The Fit
- The Healthful
- The Mighty
- Perky
- The Glowing
- The Fitter the Better
- Fitter
- Stable
- Energized
- Strenuous
- Refreshed
- Healed
- The Vibrant
- Healthier
- The Earliest Health
- Previous Ways
- Seasonal
- The Right Health
- Strategic Health Planner
- The Maximum Health Care
- The Mister Fit
- The Tough Guy
- Fragile
- The Illusion
- Pretty Bodies
- The Ideal
- The Good Muscle
- The Symmetrical
- The Habitual
- Daily Fit
- Timely Workout
- The Requirement
- The Legit
- The Fitly
- My Health Coach
- The Better Version
- My Custom Health
- The Blissful
- Cultural
- The Plural Fit
- Best Bodies
- Sound Mind
- Health Nutrient
- Fitful Tonic
- Fresh
- New Health
- The Desirable
- Considerable Health Group
- Beautify
- The Goodly Guru
- Fit Me
- Ideally
- Illuminated
- The Goal
- My Journey
- The Glowing Herb
- Health Healers
- French
- My Way
- Fit For All
- The Friendly Health
- My Health Partner
- Intelligent Nutrients
- Artistic
- Morning sickness Fitness
- The Mutual
- Vocational Good Condition Spot
- Firmware Group
- Proper Practise Group
- Mail Applications Place
- The General Good Condition
- Software System Pro
- Electronic
- Greater Seaworthiness Spot
- The Rectangular Program
- Functional Flab
- Richness Fitness
- The Called
- HigherFitness
- MuscularFitness
- The Moral Good Shape
- The Regular
- Suitable Software System Spot
- The Emotional Conditioning
- Cardiovascular
- Onset Software
- Total Stamina Collective
- Greater
- Heritable Gym
- Suitable Soft
- The Functional Seaworthiness
- Computer Group
- Biological Physical Pro
- Excellent Enjoyment
- Poetic Stamina Trading Co
- Gentle
- Fittingness Trading Co
- Medical Physical
- PersonalFitness
- The Cardiorespiratory
- Thinness Fitness
- The Raw Physique
- Functional Fatness
- Seaworthiness Trading Co
- Higher Physical Group
- The Latest
- Door
- Stamina Pro
- Utilization Trading Co
- The Regular Program
- The Reproductive Physique
- The Heritable
- Poetic Physique Group
- The Mean Physique
- Eminent Good Shape Collective
- Artistic Physique Co
- Quickness Fitness
Creative fitness SaaS name ideas
- Mental Physical Pro
- MathematicalSoftware
- Interesting Do Group
- Individual Gym
- Physical Pro
- EmotionalFitness
- PsychologicalFitness
- Mistress Fitness
- RelatedFitness
- Intrinsic Good Condition Group
- Forgiveness Fitness
- The Relative Physique
- The Whole Blueprint
- The Spiritual Physical
- The Point
- Inclusive Physical
- Greater Seaworthiness Spot
- Range Strategy Group
- Conditioning Spot
- Gymnast Fitness
- The Singular
- DarwinianFitness
- Greater Physical
- Compute Trading Co
- Moral Training Co
- Bigness Fitness
- The Relative
- Project Trading Co
- Compute Spot
- Conditioning Pro
- The Maximum Fittingness
- Gentle
- Female Fitter
- Bold
- Customized
- Seaworthiness Collective
- Standard Soft
- Constant Do Pro
- The Differential Physique
- The Equal Fittingness
- The Greater Physical
- Healthy Practise Co
- Reproductive Physical Fitness
- InherentFitness
- Functional Fatness
- Moral Fittingness Group
- Differential Fittingness
- Operational
- Additional
- The Aerobic Conditioning
- Training Collective
- Heritable Gym
- CardiovascularFitness
- Effective Event
- Highest Training Co
- Artistic Physique Collective
- Minute Fitness
- The Female Physical Fitness
- Arbitrary Work Pro
- The Raw Physique
- Tool Group
- Programming Co
- BoldPlan
- Programme Collective
- The Functional
- Superior
- Practice Group
- Male Gym
- The Interesting
- MutualFitness
- Proper
- Parental Stamina
- Mean
- The Gentle Do
- The Sophisticated
- Intellectual Conditioning
- Biological Stamina
- Natural Fittingness Group
- The Absolute Training
- Conditioning Collective
- The Biological
- Eminent Fittingness Co
- Compared Software
- MaleFitness
- Digital Hardware Pro
- Mental Physical
- Thickness Fitness
- Cardiorespiratory Physique
- Singular Conditioning Pro
- RegularPlan
- Serum sickness Fitness
- Optimal Good Shape
- Physiological Gym Spot
- Tool Trading Co
- Training Pro
- Physical Fitness Trading Co
- Use Spot
- OptimalFitness
- Perfect
- Morning sickness Fitness
- The Physical Fittingness
- Related Seaworthiness
- Time Software System
- Moral Training Pro
- Respiratory Physique Collective
- Grimness Fitness
- Adaptive Seaworthiness Co
- Good
- The Coherent
- The Enough
- Optimal
- DramaticFitness
- Admirable
- Physical Fitness Group
- The Excessive
- Year Proposed Place
- Heritable Conditioning
- PhysicalFitness
- The Rectangular Program
- Training Trading Co
- Highest Physical Trading Co
- Perfect Project
- Muscular Training Pro
- The Psychological
- Economic
- Psychological
- Artistic Physique Co
- Perfect Fittingness Collective
- General Physique Collective
Learn more about starting a fitness SaaS:
Where to start?
-> How much does it cost to start a fitness SaaS?
-> Pros and cons of a fitness SaaS
Need inspiration?
-> Other fitness SaaS success stories
-> Marketing ideas for a fitness SaaS
-> Fitness saas slogans
Other resources
Funny Fitness Saa S Names
- Excessive Exertion
- The Multimedia
- Adaptive Seaworthiness
- Muscular Training Pro
- The Vocational Physical
- The Gentle Drill
- The Higher Good Condition
- Female Fatness
- Conditioning Place
- Excellent Enjoy
- Mutual
- Anaerobic
- Quality
- Stamina Place
- Female Formatting
- Heritable Physical Fitness
- Specific Srx
- Powerful Application Spot
- Absolute Conditioning Pro
- The Best Be After
- Mutual Training
- Dramatic Gym Pro
- Darwinian Physique
- Specific Soft
- Anaerobic
- Functional Form
- Sweating sickness Fitness
- Point Program
- Female Fitter
- Cardiorespiratory Gym Trading Co
- Natural
- AdaptiveFitness
- Shelf Source
- Average Stamina
- Seaworthiness Spot
- Application Pro
- General Physique
- Programme Collective
- Heritable Gym
- Functional Fat Person
- Individualized Be After Trading Co
- Female
- Physical Fitness Co
- Antivirus Computing Group
- Relative Physique Collective
- Digital Firmware
- Divine
- Obvious
- Use Spot
- The Year
- Operational
- Optimal Conditioning Spot
- Emotional
- The Competitive Seaworthiness
- Spanish rice Exercise
- DivinePlan
- RelativeFitness
- Adaptive Gym
- Christmas Fitness
- The Excessive
- Anaerobic Physique Group
- The Functional Seaworthiness
- Intellectual Conditioning
- The Statistical
- Natural Stamina
- The Emotional
- The Inclusive
- PeculiarFitness
- IntenseExercise
- Muscular Physique Pro
- Constant Do Pro
- Bigness Fitness
- Heritable Fittingness Spot
- The New
- Integrated Design Pro
- SharingPlan
- Darwinian Physical Spot
- Training Co
- Mountain sickness Fitness
- Work Pro
- OptimalFitness
- Poetic Good Shape Co
- EvolutionaryFitness
- Workable Proposed Place
- The Active Usage
- The General
- Practice Group
- The Equal Fittingness
- The Overall Stamina
- Illness Fitness
- Aerobic Physical Fitness
- Moral Training Pro
- Proposal Group
- The Gentle
- Digital Hardware Pro
- Guiness Fitness
- Obvious Gym
- ParentalFitness
- InherentFitness
- Instead Software
- Software System Trading Co
- Average
- SecretPlan
- Maximum Physical Co
- Good Condition Place
- ContinualExercise
- Respiratory
- Advanced
- The Statistical
- Effective Enjoy
- Spiritual Physique Collective
- The Fourth
- Enough Enjoyment
- Dramatic
- Inherent Physical Fitness
- Healthy Practise Co
- Proposal Place
- The Equal
- Customized
- Reproductive Conditioning Spot
- Emotional Good Condition Co
- The Annual
- The Medical
- Seaworthiness Collective
- Differential
- Peculiar Physical Collective
- Firmware Group
- Project Trading Co
- Computing Collective
Cool fitness SaaS name ideas
- Differential Good Condition
- Relative
- The Female
- The Moral Good Shape
- Ambitious Fitness
- Hit list Fitness
- Cardiovascular Good Condition
- Door
- Relative Seaworthiness
- UseSoftware
- Cardiorespiratory Conditioning
- Good Condition Place
- Additional
- Gym Group
- Inherent Physical Fitness Group
- Computing Collective
- Related Gym Collective
- Natural Fittingness Group
- Useful
- Sweating sickness Fitness
- Computer Group
- Physiological Training
- Obvious Physical Co
- Called Program
- Cardiovascular
- Strategic
- Excellent Enjoy
- Heritable Conditioning
- Nutritious Fitness
- Anaerobic Physique Group
- Perfect Fittingness Collective
- The Latest
- PhysicalFitness
- Sickness Fitness
- Adaptive Fittingness Spot
- Respiratory Physique Collective
- Use Spot
- Evolutionary Physical Spot
- Basic Computing Collective
- Highest Seaworthiness
- The Specific
- The Functional Seaworthiness
- Enough Engage
- Stairwell Software
- Stamina Pro
- LatestSoftware
- Conditioning Trading Co
- Absolute Conditioning Pro
- Windows
- Female Fat Person
- Adaptive Physical Fitness Co
- NumericalSoftware
- Practice Spot
- Good Condition Collective
- The Absolute
- Standard Soft
- Bold
- Software System Trading Co
- Financial Programme Pro
- IntrinsicFitness
- Functional Form
- Cardiorespiratory Physique
- Overall Conditioning Co
- Adaptive Conditioning Co
- The Evolutionary
- Respiratory Seaworthiness Place
- Darwinian Physical Fitness Collective
- Editing
- Emotional
- Aerobic Physique Group
- Spanish rice Exercise
- Mental Gym
- Natural Stamina
- Artistic
- The Reproductive Physique
- Darwinian Gym
- Workout Spot
- Moral Fittingness Group
- Basic Proposal
- ShelfSoftware
- Eternal Physical Fitness Spot
- Artistic Conditioning Place
- Continued
- Programme Collective
- The Especial Gym
- Ground
- Shelf Spooler
- The General
- Physique Pro
- Medical Conditioning Pro
- The Greater Good Shape
- Biological Physical Pro
- The Effective Design
- OptimalFitness
- Gym Place
- Inside Exercise
- Excise Exercise
- Female Flab
- GreaterFitness
- Good Condition Pro
- CardiorespiratoryFitness
- Competitive
- Emotional Good Condition
- Excessive Enjoy
- General Programme
- The Darwinian
- SoundPlan
- Range Strategy Group
- GeneralFitness
- Best Contrive Place
- The Physical Fittingness
- The Cardiovascular Seaworthiness
- New
- Programming Group
- The Related
- Vocational Physical Group
- Obvious Gym
- Process Software
- Conditioning Pro
- The Higher Good Condition
- The Acute
- Heritable Physical
- Disguised Exercise
- Training Pro
- Individual Stamina Trading Co
- MaximumFitness
- Muscular Physique Pro
- Physique Trading Co
- Training Co
Unique fitness SaaS name ideas
- Litmus Fitness
- Reproductive Conditioning Spot
- Intellectual Conditioning Group
- FemaleFitness
- Female Fat Farm
- DivinePlan
- Porcupine Exercise
- Original Be After Pro
- Excellent Architectural Plan Pro
- Maximum Physical Fitness Co
- Heritable Physical Spot
- Respiratory Good Shape Collective
- The Cardiovascular Physique
- Suitable Synapta
- Stamina Spot
- The Suitable
- Secret
- Tool Trading Co
- Powerful Application Spot
- Fittingness Co
- Frequent Use Group
- Emotional Physical Fitness
- The Dramatic
- MathematicalSoftware
- Editing Tool
- Highest Training Co
- Higher Seaworthiness Trading Co
- Spiritual Seaworthiness Co
- The Reproductive
- Conditioning Spot
- Time
- Perfect Programme
- SpiritualFitness
- Genetic Gym
- Healthy Work Pro
- Heritable
- The Multimedia
- Muscular Good Condition
- Specialized Software Package
- Arbitrary Work Pro
- Blueprint Group
- Exorcise Exercise
- Guiness Fitness
- Mountain sickness Fitness
- OverallFitness
- Advanced
- The Genetic
- Divine
- Poetic Physical Fitness Spot
- WorkablePlan
- Physiological Gym Spot
- The Total Physical Fitness
- Absolute
- The Coherent
- Adaptive Seaworthiness Co
- Intrinsic Physical Pro
- Car sickness Fitness
- ReproductiveFitness
- Relative Training
- Mental Physical
- Statistical Shareware
- Latter Blueprint Spot
- Sophisticated Shareware
- The General Good Condition
- The Excessive
- Heritable Fittingness Spot
- Integrated Design Pro
- Nimbus Fitness
- GeneticFitness
- Viscous Fitness
- Perfect
- The Maximum Fittingness
- Mental Physical Pro
- SingularFitness
- Gymnastic
- Ethical
- EminentFitness
- Terminal Tool Place
- Physical Place
- PsychologicalFitness
- Ethical Physique
- Fittingness Trading Co
- Eternal Physical Pro
- Especial Gym Collective
- The Formal Blueprint
- Motion sickness Fitness
- DramaticFitness
- Competitive Physical Fitness Trading Co
- Exert Place
- Mild Work
- Psychological Gym Pro
- Reproductive Training
- Excessive Enjoyment
- Female
- Optimal
- Physical Fitness Collective
- Business Fitness
- Eminent Physique Pro
- The Bold
- General Physique
- Project Place
- The Elaborate
- Obvious Training
- Antivirus Computing Group
- Muscular Stamina Spot
- Latter
- The Medical
- Inclusive Physical
- Functional Stamina
- Eminent Good Shape Collective
- Admirable Good Condition Pro
- Specific Server
- Critic Fitness
- Raw Seaworthiness
- ParentalFitness
- Carel Software
- Female Formatting
- Aerobic Physical
- Practice Trading Co
- Gymnast Fitness
- Suitable Firmware
- Inherent
- The Emotional
- Obvious
- Peculiar
- The Special Conditioning
- Artistic Physique Co
- Physical
- Proposal Group
Cute fitness SaaS name ideas
- Religious Fitness
- Female Free Weight
- Gym Co
- The Mental
- Reusable Computer Pro
- Processing Computer Co
- EmailSoftware
- Comprehensive
- Good
- Raw Good Shape Trading Co
- General
- Good Shape Collective
- IsometricExercise
- The Special
- Muscular Training Pro
- The Individual
- Physical Collective
- Adaptive Seaworthiness
- Female Good Shape Group
- HealthyExercise
- InitialPlan
- Cardiovascular Stamina Trading Co
- The Whole Blueprint
- The Relative Physique
- The Time
- The Submaximal
- Instead Software
- Equal
- Mutual Gym
- Fittingness Pro
- The Relative
- The Intrinsic
- Reproductive Gym
- Aerobic Physical Fitness
- The Defined Program
- Psychological
- Parental
- Female Fatness
- Mean
- Genetic Conditioning Co
- Computer Place
- Good Shape Spot
- Compute Spot
- Fittingness Collective
- Healthful
- Perfect Proposed
- Rational Project Co
- Perfect Project
- The Malicious
- Evolutionary
- Effective Engage
- Good Condition Group
- Functional Footwork
- Functional Fitter
- The Respiratory Good Shape
- IntenseExercise
- The Statistical Applications
- Eternal Conditioning
- Good Condition Trading Co
- The Outdoor
- IndividualFitness
- MostSoftware
- Informatics Trading Co
- Sophisticated Software Package
- Do Group
- Average
- EmotionalFitness
- Usual
- Arbitrary Usage
- Fittest Fitness
- Total Physique Pro
- PerfectFitness
- Maximum Good Condition Co
- The Heritable
- EconomicPlan
- Dramatic
- The Male
- Relative Physical Pro
- The Overall Stamina
- Excessive Exertion
- The Individual Physique
- Progress Software
- The Enough
- SharingPlan
- The Moral
- Average Stamina
- Additional Computer
- Minute Fitness
- The Statistical
- Mistress Fitness
- Academic Practise Place
- Higher
- Stiffness Fitness
- Minutes Fitness
- Average Physical Fitness Collective
- The Higher
- Psychological Seaworthiness Spot
- MuscularFitness
- AdmirableFitness
- Adaptive Fittingness Co
- Compute Trading Co
- Stillness Fitness
- SecretPlan
- Mental Fittingness Group
- Male
- Ethical Good Shape
- Free Firmware Pro
- Proper
- PhysiologicalFitness
- Physical Stamina
- Practise Co
- DarwinianFitness
- Associated
- British Fitness
- Physical Exertion Pro
- Standard Hardware Trading Co
- The Remote
- ContinualExercise
- Workable Proposed Place
- The Artistic
- The Obvious
- The Effective
- The Inherent
- Anaerobic
- MeanFitness
- Work Spot
- Excellent Enjoyment
- Difficult
- Proposed Collective
Clever fitness SaaS name ideas
- Preliminary Be After Trading Co
- The Simple
- SystematicPlan
- The Functional
- Optimal Conditioning Spot
- Muscular Seaworthiness Group
- Biological Conditioning
- Electronic
- Strategy Pro
- RegularPlan
- Moral Training Pro
- CompetitiveFitness
- DiagnosticSoftware
- The General Training
- Software System Pro
- Occupied Exercise
- FrequentExercise
- Physical Fitness Co
- Vicious Fitness
- Singular
- Poetic Good Shape Co
- InteractiveSoftware
- Practice Collective
- Fittingness Group
- Seaworthiness Spot
- Related Seaworthiness
- PeculiarFitness
- Suitable Software System Spot
- Eternal
- FollowingPlan
- New Hardware
- Formal
- Gymnastic Do Group
- Programme Co
- The Rectangular Contrive
- The Equal
- Physical Good Condition
- Gentle
- Bearing
- Open Firmware
- Strategy Place
- MaleFitness
- Adaptive
- The Specialized
- Individualized Be After Trading Co
- The Physiological Training
- The Point
- Darwinian Physical Fitness
- The Natural
- The Respiratory
- Effective Enjoy
- Effective Enjoyment
- Spiritual Physical Fitness
- Greater Physical
- The Year
- Physiological Fittingness
- Point Package
- Darwinian
- Conditioning Group
- The Peculiar
- Fitted Fitness
- Enough Exerting
- Physique Co
- The Terminal Software System
- Functional Fat Farm
- Digital Firmware
- Obvious Good Condition
- The Statistical
- Fittingness Place
- Differential Fittingness Place
- Related Stamina
- Seaworthiness Pro
- Quality
- Biological Stamina
- Excessive Effort
- Admirable Gym Group
- PersonalFitness
- Illness Fitness
- Friendly Computer Spot
- The Better Architectural Plan
- Functional Fittingness Co
- Mental Seaworthiness
- The Gentle Do
- The Vocational
- Petrify Exercise
- The Greater Physical
- Conditioning Collective
- Functional Free Weight
- Raw Gym Group
- Preliminary Project
- Highest
- The Gentle
- Simple Practice Collective
- Inherent Physical Fitness
- Superior
- Inclusive
- Testify Exercise
- Physical Trading Co
- Physiological
- Diminish Fitness
- The Gentle Drill
- Terminal
- Specialized Programming Place
- Moral
- LegitimateExercise
- CurrentSoftware
- The Operational
- Singular Conditioning Pro
- The Excellent
- Internet Software
- The Actual
- EspecialFitness
- The Emotional Conditioning
- Cardiorespiratory Gym Trading Co
- Quickness Fitness
- Training Collective
- The Constant Workout
- Morning sickness Fitness
- Physical Fitness Place
- Anaerobic
- The Parental Physical Fitness
- The Vocational Physical
- Raw Conditioning Place
- SpecialFitness
- MoralFitness
- Superior Gym
- Functional Fat Person
- Interesting Use Spot
- The Mutual
Best fitness SaaS name ideas
- The Adaptive Physical Fitness
- Biological Fittingness Place
- Special Shareware
- Interactive
- Legitimate Do Pro
- Seaworthiness Trading Co
- The Pirated Computing
- Preliminary
- Reproductive Physical Fitness
- Poetic Stamina Trading Co
- The Differential Physique
- Fittingness Spot
- Training Group
- Highest Physical Trading Co
- Proprietary Programming Pro
- Hardware Place
- Reproductive
- Suitable Soft
- The Ethical
- Obvious Physical
- Dramatic Good Condition Collective
- Applications Pro
- Therapeutic Utilization Pro
- Comprehensive Architectural Plan Pro
- Physique Collective
- The Called
- Functional Fittingness
- Equal Fittingness Group
- Genetic Physical
- Heritable Physique Pro
- The Sufficient Workout
- Listless Fitness
- Male Training Group
- Gym Pro
- Gym Collective
- Biological Physique Place
- Preliminary Projected
- Functional Fatness
- The Maximum Training
- Specialized Software System
- InherentFitness
- Severe
- Artistic Good Shape Group
- Male Physique
- Female Footwork
- Compatible Compute
- Female Fitter
- EqualFitness
- Utilization Trading Co
- Physical Practice Group
- PhysicalExercise
- EvolutionaryFitness
- Year Proposed Place
- VocationalFitness
- The Peculiar Seaworthiness
- The Female Physical Fitness
- Compute Group
- Relative Fittingness
- The Intrinsic Seaworthiness
- The Aerobic
- The Academic Practice
- The Spiritual
- Perfect Program
- Especial Seaworthiness Place
- Suitable Server
- Male Conditioning Group
- Optimal Physical Collective
- Enough Enjoyment
- Optimal Stamina Place
- Witless Fitness
- Emotional Good Condition Co
- Biological
- Individual Gym
- The Annual
- The Suitable Informatics
- Pirated
- Special Soft
- Average Physical Pro
- Thickness Fitness
- MentalFitness
- CardiovascularFitness
- Ethical Seaworthiness Co
- Singular Stamina Group
- The Muscular
- The Poetic
- Moral Seaworthiness Trading Co
- Heritable Seaworthiness Co
- Definite Blueprint
- Perfect Fittingness Group
- Biological Physical Fitness
- Annual
- The Educational
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- ContinuedExercise
- FunctionalFitness
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- Singular Physical Co
- Physical Gym Trading Co
- Third Strategy
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Guide: How To Name Your Business
Why Is Your Business Name Important?
Your business name is one of the single most important pieces to starting a business.
Why?
Because your business name has power.
It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.
It impacts the way in which people remember, refer you, and perceive your business
When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.
Let's take a look at everything you need to consider before deciding on a business name:
Tips To Consider When Naming Your Fitness Saa S:
Simple is always better
This means a few different things. Your fitness SaaS name should always be:
- Easy to spell
- Easy to pronounce
- Easy to remember
Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.
To test this point, try to think of any well-known reputable brand off the top of your head.
The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.
Your Business Name Should Define What You Do
The name of your business should reflect a defining characteristic of what you do.
Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.
For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.
Consider SEO When Naming Your Business
Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.
There are several different aspects to think about when it comes to SEO & naming your fitness SaaS:
- Try not to pick a business name that's crowded with other businesses
- Consider naming your business based on highly searched keywords
- Make sure the name of your business matches search intent and what people are looking for
Think about the emotions you want to evoke
Your business name has the power to evoke certain emotions and thoughts from your customer.
It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.
It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.
For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.
Try Not To Pick Something Too Limiting
Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.
If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.
Here are some tips to avoid making this mistake:
- Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
- Try not to name the business after only one product you sell
- Try not to name something based on a current trend
Brainstorming Names For Your Business
If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:
- Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
- Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
- Think about the emotion you want to evoke with your business name
- Ask yourself: If I had to describe my business in one word, what would it be?
From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.
Tips on naming your business
In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.
We've put together a full guide here for naming your business here but will also cover the most critical pieces below:
Is your URL available? Social media handles?
You can check for domain availability here:
Find a domain starting at $0.88
powered by Namecheap
As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.
Other general naming tips
- Consider SEO when naming your business
- Consider naming your business something that reflects what you do and/or who you are
- Keep it simple! Easy to spell, easy to pronounce and easy to remember
- Try not to pick something too limiting that could impact your businesses growth in the future!
Check out our full naming guide here.
Here is a video covering all factors to consider when naming your LLC:
Examples of Great Business Names
When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.
Here are a few examples of great business names (+ how some of these businesses came up with their name):
Competitor Analysis Example
One great way to name your business is by looking at the competition and getting inspiration.
Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:
A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.
The name "Boutique Rye" checks the boxes for naming a business:
- Short and simple
- Easy to spell and easy to remember
- Clearly defines what the company does
- Optimized for SEO (people searching for boutiques)
- Unique and personal touch - tells a story.
Ask Other People
Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!
How we came up with the name Cat Sushi:
So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.
Read the full story ➡️ here
The name "Cat Sushi" checks all the boxes for naming a business:
- Memorable and funny
- Short and simple
- Obvious that they sell treats for cats
- Fun & unique story - their customer literally came up with the name of their business!
The Amazon Example
Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.
The name Amazon came from a simple dictionary search .
Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.
When he told his team, he didn't care for anyone else's input. He was set on it.
Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):
- Represents the largest river in the world, making it very memorable
- The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
- The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
- Easy to spell, pronounce and recommend!
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.