1,000+ Catchy Fitness Equipment Company Names
So, you've come up with the perfect fitness equipment company idea, but in order to launch, you need a good business name.
And not just a name, but a creative and descriptive name that will make your fitness equipment company stand out.
The name of your business will forever play a role in:
- Your customers first impression
- Your businesses identity
- The power behind the type of customer your brand attracts
- If you're memorable or not
We've put together a list of the best fitness equipment company ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.
Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your fitness equipment company.
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Fitness Equipment Company Name Generator
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Ideas
Catchy fitness equipment company name ideas
- Techno Gym
- Optimal Result
- Divisor
- Longer
- Straight Stuff
- Fitness Arena
- Domain
- The Circle
- New Life
- The Gym Game
- Competitor
- Fit Patch
- Sectional
- The Scene
- Charge
- Line Of Work
- Fore
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- Empire
- Space
- Bracket Square
- Dodge
- Handcrafted Equipped
- The Detail
- Scope
- The Fame Field
- Horizon
- Outlook
- Fitness First
- Higher Fit
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- Optimal Physical
- Obvious Stamina
- Total Trading Co.
- Perfect Equipment
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- The Gymnasium
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- Capable
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- Identity
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- Fit Credits
- Sufficient
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- Vital Workouts
- Eventual
- Notes
- Pinned
- Qualified
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- Artistic Seaworthiness Collective
- Suitable Facilities Place
- Peculiar Good Shape Trading Co
- Respiratory Gym
- Mental Seaworthiness Collective
- The Artistic Physical
- The Essential
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- Parental Training Place
- Moral
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- The Available Hardware
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- The Hot
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- The Own
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- The Warm
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- The Ray
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- Electric Electrical System
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- Makeshift Workout Co
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- The General
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- Natural
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- The Respiratory
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- Singular Good Shape
- Male Conditioning Pro
- Necessary Facilities
- Functional
- Physique Collective
- Universal Athletic Pro
- Efficient Equipped
- Small Athletic
- PhysicalFitness
- The Specialized
Creative fitness equipment company name ideas
- The Conventional Supplies
- Functional Free Weight
- The Darwinian
- Higher
- Conditioned
- The Big
- Reproductive Physical Fitness Collective
- Sophisticated Machinery Collective
- RespiratoryFitness
- Stamina Collective
- Diagnostic Facilities
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- Workout Trading Co
- Obvious Good Condition Spot
- Delicious Fitness
- Indignant Equipment
- The Overall Training
- The Higher
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- Anaerobic Good Shape Trading Co
- GeneralFitness
- Physique Pro
- Crowded Gymnastic Spot
- Military Tools
- Gymnastic Spot
- The Optimal Good Condition
- Stamina Co
- Peculiar Seaworthiness
- Associated Materiel
- Finish Fitness
- SuitableEquipment
- Elementary
- The Total Training
- Obsolete
- Physique Place
- Malicious Fitness
- Computers Group
- Respiratory Gym
- Fittingness Spot
- PhysiologicalFitness
- Especial Physique Place
- Hot Athletic
- The Differential Stamina
- Obvious Fittingness Co
- The Inclusive Physical
- Personal Conditioning Group
- Physiological Physique
- Greater Stamina
- Conventional Facilities Place
- Equal
- Female Flab
- Mean
- Peripheral Tools Trading Co
- Maximum Seaworthiness Spot
- PersonalFitness
- Anaerobic Gym Place
- RawFitness
- Portable
- Inclusive Good Shape Spot
- Maximum Good Shape Place
- Mechanical
- Bigness Fitness
- NecessaryEquipment
- Eternal Gym Co
- Swimming Equipment
- The Mobile
- The Reproductive
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- Physical Fitness Group
- Superior Physical Fitness Pro
- Physical Trading Co
- The Related
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- The Spiritual
- Raw Conditioning Trading Co
- Genetic Good Condition
- The Artistic Physical
- Small Fitness Trading Co
- Obvious Training Trading Co
- Open Room Trading Co
- The Medical
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- Maximum Gym Pro
- The Suitable
- The Cardiorespiratory Conditioning
- EspecialFitness
- Giant Goes
- FavoriteGym
- The Dramatic Physique
- Nutritious Fitness
- Medical Seaworthiness Place
- Electric Electrical System
- Dipping Equipment
- Psychological Good Condition Group
- Giant Grab
- Obvious Physical Place
- Optimal Stamina Spot
- Respiratory Physical Pro
- Conditioning Pro
- Whole
- Eminent Good Shape Pro
- CardiovascularFitness
- Greater
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- Biological
- Gymnasium Collective
- The Total Gym
- Sized
- Singular
- The Intrinsic
- Efficient Equip
- Expensive Electronics
- The Electronic
- Commercial
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- Jumble Gymnasium
- Machinery Collective
- Facilities Spot
- The Peculiar
- Inclusive Conditioning
- The Genetic
- The Heritable Stamina
- MobileEquipment
- Mutual Physical Group
- DramaticFitness
- The Sized
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- Electric Elint
- Motion sickness Fitness
- The Full
- The Auxiliary
- Fittingness Co
- GreaterFitness
- Perfect Physique
- EmotionalFitness
- PeculiarFitness
Learn more about starting a fitness equipment company:
Where to start?
-> How much does it cost to start a fitness equipment company?
-> Pros and cons of a fitness equipment company
Need inspiration?
-> Other fitness equipment company success stories
-> Marketing ideas for a fitness equipment company
-> Fitness equipment company slogans
Other resources
-> Fitness equipment company tips
Funny Fitness Equipment Company Names
- Experimental Supplies Spot
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- The Adaptive
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- Bodybuilding Group
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- Viscous Fitness
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Cool fitness equipment company name ideas
- Essential
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- Athletic Trading Co
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- Eternal Good Shape Spot
- Biological Good Shape Spot
- Commercial
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- Highest
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- Equal Physical Fitness Group
- Mutual Seaworthiness Collective
- BiologicalFitness
- Poetic Stamina Pro
- The Entire
- The Cardiovascular Fittingness
- Equipped
- Expensive Electrical Device
- Training Co
- WarmGym
- Female
- The Optimal
- Functional
- The Famous
- Spiritual Gym
- Intrinsic Stamina
- Artistic Good Condition
- Universal Athletic Pro
- Natural Conditioning
- FootGym
- ElectronicEquipment
- Costly Materials Pro
- The Total Training
- Jumble Gymnasium Trading Co
- Physical
- Inclusive Good Shape Spot
- Main
- Superior Conditioning
- The Parental
- The Vocational Physical Fitness
- The Psychological
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- The Individual
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- MeanFitness
- Commercial Tools Pro
- Deficient Equipment
- Giant Gymnastics
- The Relative
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- Biological Conditioning Co
- Anaerobic Fittingness Co
- Visual
- SweatyGym
- Cardiorespiratory
- Latest Tools Trading Co
- Finish Fitness
- Experimental Supplies Spot
- GreaterFitness
- The Municipal Room
- Genetic
- Female Fat Farm
- Good Condition Group
- Stamina Pro
- SoundEquipment
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- Audio
- The Sized
- Cardiorespiratory Seaworthiness Trading Co
- Poetic
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- The Absolute Good Shape
- Total Physique
- ProcessingEquipment
- Gymnastic Spot
- Supplies Group
- Functional Physique Collective
- Good Condition Trading Co
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- Bodybuilding Collective
- The Spacious
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- Personal Physical
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- Parental Training Place
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- Witless Fitness
- Reproductive Physical Fitness Collective
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- The Terminal
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- The Own
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- Greater Fittingness Spot
- Electrical Electrical Device
- General Training
Unique fitness equipment company name ideas
- Guinness Fitness
- Hardware Trading Co
- Biological Gym Spot
- The Special
- Size Room
- Perfect Good Shape Trading Co
- Fittingness Pro
- Christmas Fitness
- The Auxiliary
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- The Big
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- Viscous Fitness
- Physical Fitness Place
- Inherent Good Condition
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- Muscular Conditioning Co
- Delicious Fitness
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- Efficient Equip
- The Perfect Gym
- Good Condition Pro
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- Ethical Fittingness Place
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- Mean Good Shape
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- Supplies Spot
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- The Mean
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- Good Condition Spot
- Electric Machinery Place
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- The Experimental
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Cute fitness equipment company name ideas
- The Functional Good Condition
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- Equal
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- The Extra
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- Spiritual Good Condition Co
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- Maximum Good Shape Place
- Emotional Good Condition Pro
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- Mental
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- Medical Physical Collective
- Dingy Gymnastics Trading Co
- Electronic Electrical System
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- Aerobic
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- Big
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- SeatGym
- Small Athletic
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- Wellequipped
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- Gym Spot
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Guide: How To Name Your Business
Why Is Your Business Name Important?
Your business name is one of the single most important pieces to starting a business.
Why?
Because your business name has power.
It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.
It impacts the way in which people remember, refer you, and perceive your business
When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.
Let's take a look at everything you need to consider before deciding on a business name:
Tips To Consider When Naming Your Fitness Equipment Company:
Simple is always better
This means a few different things. Your fitness equipment company name should always be:
- Easy to spell
- Easy to pronounce
- Easy to remember
Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.
To test this point, try to think of any well-known reputable brand off the top of your head.
The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.
Your Business Name Should Define What You Do
The name of your business should reflect a defining characteristic of what you do.
Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.
For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.
Consider SEO When Naming Your Business
Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.
There are several different aspects to think about when it comes to SEO & naming your fitness equipment company:
- Try not to pick a business name that's crowded with other businesses
- Consider naming your business based on highly searched keywords
- Make sure the name of your business matches search intent and what people are looking for
Think about the emotions you want to evoke
Your business name has the power to evoke certain emotions and thoughts from your customer.
It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.
It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.
For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.
Try Not To Pick Something Too Limiting
Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.
If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.
Here are some tips to avoid making this mistake:
- Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
- Try not to name the business after only one product you sell
- Try not to name something based on a current trend
Brainstorming Names For Your Business
If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:
- Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
- Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
- Think about the emotion you want to evoke with your business name
- Ask yourself: If I had to describe my business in one word, what would it be?
From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.
Tips on naming your business
In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.
We've put together a full guide here for naming your business here but will also cover the most critical pieces below:
Is your URL available? Social media handles?
You can check for domain availability here:
Find a domain starting at $0.88
powered by Namecheap
As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.
Other general naming tips
- Consider SEO when naming your business
- Consider naming your business something that reflects what you do and/or who you are
- Keep it simple! Easy to spell, easy to pronounce and easy to remember
- Try not to pick something too limiting that could impact your businesses growth in the future!
Check out our full naming guide here.
Here is a video covering all factors to consider when naming your LLC:
Examples of Great Business Names
When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.
Here are a few examples of great business names (+ how some of these businesses came up with their name):
Competitor Analysis Example
One great way to name your business is by looking at the competition and getting inspiration.
Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:
A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.
The name "Boutique Rye" checks the boxes for naming a business:
- Short and simple
- Easy to spell and easy to remember
- Clearly defines what the company does
- Optimized for SEO (people searching for boutiques)
- Unique and personal touch - tells a story.
Ask Other People
Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!
How we came up with the name Cat Sushi:
So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.
Read the full story ➡️ here
The name "Cat Sushi" checks all the boxes for naming a business:
- Memorable and funny
- Short and simple
- Obvious that they sell treats for cats
- Fun & unique story - their customer literally came up with the name of their business!
The Amazon Example
Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.
The name Amazon came from a simple dictionary search .
Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.
When he told his team, he didn't care for anyone else's input. He was set on it.
Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):
- Represents the largest river in the world, making it very memorable
- The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
- The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
- Easy to spell, pronounce and recommend!
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