1,000+ Catchy Fitness Equipment Company Names

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Updated: April 14th, 2025

So, you've come up with the perfect fitness equipment company idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your fitness equipment company stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best fitness equipment company ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your fitness equipment company.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Fitness Equipment Company Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of fitness equipment company name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy fitness equipment company name ideas

Techno Gym
Optimal Result
Divisor
Longer
Straight Stuff
Fitness Arena
Domain
The Circle
New Life
The Gym Game
Competitor
Fit Patch
Sectional
The Scene
Charge
Line Of Work
Fore
The Post Co.
Empire
Space
Bracket Square
Dodge
Handcrafted Equipped
The Detail
Scope
The Fame Field
Horizon
Outlook
Fitness First
Higher Fit
Better Gym Spot
Optimal Physical
Obvious Stamina
Total Trading Co.
Perfect Equipment
Finest Fit
Supreme Gym
Entirely Nature
Greater Efficiency
Equal Gym
Habitual Fit
Lifestory
Transformational
Sphere
The Union
Vital Life
Essence
The Soul Fit
Sound Mind
Persona
Ego
The Row
Bright
Blue Fit
Fun fitness
The Gymnasium
Prime Fitness
Capable
Valuable
Adequate Living
Identity
Harmony
Similar
Parallel
Fine Fit
Verdure
Compatible
Fit Credits
Sufficient
Satisfactory
Vital Workouts
Eventual
Notes
Pinned
Qualified
Skillful
Artistic Seaworthiness Collective
Suitable Facilities Place
Peculiar Good Shape Trading Co
Respiratory Gym
Mental Seaworthiness Collective
The Artistic Physical
The Essential
The Small
AdequateEquipment
Parental Training Place
Moral
Female Conditioning Pro
The Available Hardware
Especial Physique Place
The Hot
Mutual Physical Group
Functional Fitter
Perfect Physique
Training Pro
Giant Gym Rat
The Own
Average Conditioning
The Obvious Good Condition
The Warm
The Visual Hardware
The Ray
Room Co
The Proper Tools
Electric Electrical System
Art
AdaptiveFitness
InherentFitness
Thinness Fitness
Makeshift Workout Co
DingyGym
Higher Gym Group
The Jumble
Anaerobic
Grimness Fitness
Superior Good Condition Group
Mechanical Gear
Sufficient Equipment
Automatic Facilities Trading Co
The General
Inclusive Conditioning
MechanicalEquipment
Peculiar Physique Place
Natural
Medical Gym Place
Female Fat Farm
AverageFitness
SoundEquipment
Essential Machines Collective
The Respiratory
The Raw
Mental Good Shape Group
Spiritual Gym Place
Singular Good Shape
Male Conditioning Pro
Necessary Facilities
Functional
Physique Collective
Universal Athletic Pro
Efficient Equipped
Small Athletic
PhysicalFitness
The Specialized

Creative fitness equipment company name ideas

The Conventional Supplies
Functional Free Weight
The Darwinian
Higher
Conditioned
The Big
Reproductive Physical Fitness Collective
Sophisticated Machinery Collective
RespiratoryFitness
Stamina Collective
Diagnostic Facilities
Inclusive
Mean Physical Fitness Pro
Extra Equipping
IntrinsicFitness
Nearest Fitness
Workout Trading Co
Obvious Good Condition Spot
Delicious Fitness
Indignant Equipment
The Overall Training
The Higher
ProperEquipment
Site
Existent Equipment
Anaerobic Good Shape Trading Co
GeneralFitness
Physique Pro
Crowded Gymnastic Spot
Military Tools
Gymnastic Spot
The Optimal Good Condition
Stamina Co
Peculiar Seaworthiness
Associated Materiel
Finish Fitness
SuitableEquipment
Elementary
The Total Training
Obsolete
Physique Place
Malicious Fitness
Computers Group
Respiratory Gym
Fittingness Spot
PhysiologicalFitness
Especial Physique Place
Hot Athletic
The Differential Stamina
Obvious Fittingness Co
The Inclusive Physical
Personal Conditioning Group
Physiological Physique
Greater Stamina
Conventional Facilities Place
Equal
Female Flab
Mean
Peripheral Tools Trading Co
Maximum Seaworthiness Spot
PersonalFitness
Anaerobic Gym Place
RawFitness
Portable
Inclusive Good Shape Spot
Maximum Good Shape Place
Mechanical
Bigness Fitness
NecessaryEquipment
Eternal Gym Co
Swimming Equipment
The Mobile
The Reproductive
Spiritual Gym
Physical Fitness Group
Superior Physical Fitness Pro
Physical Trading Co
The Related
Vocational Physical Fitness
The Spiritual
Raw Conditioning Trading Co
Genetic Good Condition
The Artistic Physical
Small Fitness Trading Co
Obvious Training Trading Co
Open Room Trading Co
The Medical
The Vocational Physical Fitness
Maximum Gym Pro
The Suitable
The Cardiorespiratory Conditioning
EspecialFitness
Giant Goes
FavoriteGym
The Dramatic Physique
Nutritious Fitness
Medical Seaworthiness Place
Electric Electrical System
Dipping Equipment
Psychological Good Condition Group
Giant Grab
Obvious Physical Place
Optimal Stamina Spot
Respiratory Physical Pro
Conditioning Pro
Whole
Eminent Good Shape Pro
CardiovascularFitness
Greater
AnaerobicFitness
Biological
Gymnasium Collective
The Total Gym
Sized
Singular
The Intrinsic
Efficient Equip
Expensive Electronics
The Electronic
Commercial
Competitive
Jumble Gymnasium
Machinery Collective
Facilities Spot
The Peculiar
Inclusive Conditioning
The Genetic
The Heritable Stamina
MobileEquipment
Mutual Physical Group
DramaticFitness
The Sized
Emotional
EvolutionaryFitness
Electric Elint
Motion sickness Fitness
The Full
The Auxiliary
Fittingness Co
GreaterFitness
Perfect Physique
EmotionalFitness
PeculiarFitness

Learn more about starting a fitness equipment company:

Where to start?

-> How much does it cost to start a fitness equipment company?
-> Pros and cons of a fitness equipment company

Need inspiration?

-> Other fitness equipment company success stories
-> Marketing ideas for a fitness equipment company
-> Fitness equipment company slogans

Other resources

-> Fitness equipment company tips

Funny Fitness Equipment Company Names

Experimental Supplies Spot
Efficient Electronics
Heritable Fittingness
The Adaptive
Differential Conditioning Trading Co
Bodybuilding Group
Dipping Equipment
The Municipal Room
The Parental Good Condition
Associated Machinery Spot
DarkGym
Aerobic Good Shape Pro
Efficient Equipped
The Stuffy Hall
The Poetic
Functional Physique Collective
Cardiorespiratory Seaworthiness Trading Co
Isthmus Fitness
Admirable Conditioning Group
ArtisticFitness
Conventional
Witless Fitness
The Terminal
General
The Jumble
Small Gymnastic
The Extra
The Differential Training
Sized
Female Good Condition
Ethical Physical Group
Genetic Stamina
Small Gymnastics
Ethical
The Equal
Evolutionary
The Eternal
Biological Physique Place
Wooden
Military Machinery Spot
Gym Pro
MutualFitness
Stuffy
The Female Fittingness
UpscaleGym
Psychological Good Condition Spot
The Genetic Conditioning
Mean Good Shape
The Reproductive
Room Co
The Natural
The Female Stamina
Guinness Fitness
Fitted Fitness
ObsoleteEquipment
GeneticFitness
Genetic Good Shape
Optimal Stamina Spot
Obvious Training Pro
Biological Good Shape Spot
Giant Gym Rat
Functional Fitter
The Hot
Ethical Fittingness Place
The Equal Good Shape
Inherent Good Condition
Psychological Good Condition Group
Anaerobic
Higher Physique Spot
The Junior
The Giant
The Own
Sickness Fitness
WoodenGym
Gymnastics Pro
General Physique
Female Fittingness
DowntownGym
The Higher
Anaerobic Gym Place
Elementary
The Adequate
Advanced Materials Co
HourGym
The Miniature Workout
Electrical
The Relative
Fittingness Collective
AutomatedEquipment
ConventionalEquipment
Electrical Materiel
Commitment Equipment
Stiffness Fitness
PoeticFitness
The Special Conditioning
Seat Fitness Group
Sophisticated
DifferentialFitness
Functional Seaworthiness Collective
The Electric
BiologicalFitness
Efficient Systems Pro
Warm
Extra Equipping
Eternal Gym Co
Functional Fat Person
Guiness Fitness
Witnessed Fitness
Obvious Fittingness Co
Adequate
Physique Place
The High
Artistic Fittingness Collective
The General
Athletic Group
Physical Trading Co
The Necessary
Good Condition Group
Indignant Equipment
Raw Physical Fitness Pro
The Peculiar Seaworthiness
Supplies Collective
The Old
IntellectualFitness
InherentFitness
Individual
Singular Conditioning Trading Co
Elaborate Equipped
Perfect Physical
Dingy Gymnastics Trading Co
Religious Fitness
Superior
Conditioning Spot
The Commercial Exercise
IndividualFitness
Female Conditioning Pro
EthicalFitness
Adequate Gear Co
Latest Tools Trading Co
Viscous Fitness
Giant Gymnastic
The General Training
Sweating sickness Fitness

Cool fitness equipment company name ideas

Essential
AerobicFitness
The Main
Gymnastic Group
PeculiarFitness
Athletic Trading Co
The Adaptive
Evolutionary Stamina Place
The Artistic Good Shape
Electronic Electronics
Training Collective
Warm Fitness
InclusiveFitness
Heritable Good Condition
Functional Fitter
Physical Spot
PoeticFitness
Personal Training Pro
The Artistic
Dingy
MaleFitness
Machinery Spot
Military Tools
The Total Good Condition
Visual Machines
Mistress Fitness
The Greater Conditioning
Superior Physical Fitness Pro
Efficient Systems Pro
Experimental Tools
Gym Co
Greater Training Group
Eternal Good Shape Spot
Biological Good Shape Spot
Commercial
The Parental Training
Highest
Seaworthiness Collective
Equal Physical Fitness Group
Mutual Seaworthiness Collective
BiologicalFitness
Poetic Stamina Pro
The Entire
The Cardiovascular Fittingness
Equipped
Expensive Electrical Device
Training Co
WarmGym
Female
The Optimal
Functional
The Famous
Spiritual Gym
Intrinsic Stamina
Artistic Good Condition
Universal Athletic Pro
Natural Conditioning
FootGym
ElectronicEquipment
Costly Materials Pro
The Total Training
Jumble Gymnasium Trading Co
Physical
Inclusive Good Shape Spot
Main
Superior Conditioning
The Parental
The Vocational Physical Fitness
The Psychological
Greater Physical Fitness
The Individual
RelativeFitness
Better Materials
MeanFitness
Commercial Tools Pro
Deficient Equipment
Giant Gymnastics
The Relative
Psychological Good Condition Spot
Biological Conditioning Co
Anaerobic Fittingness Co
Visual
SweatyGym
Cardiorespiratory
Latest Tools Trading Co
Finish Fitness
Experimental Supplies Spot
GreaterFitness
The Municipal Room
Genetic
Female Fat Farm
Good Condition Group
Stamina Pro
SoundEquipment
SpecialEquipment
Audio
The Sized
Cardiorespiratory Seaworthiness Trading Co
Poetic
Emotional Gym
The Absolute Good Shape
Total Physique
ProcessingEquipment
Gymnastic Spot
Supplies Group
Functional Physique Collective
Good Condition Trading Co
EmotionalFitness
Superior Good Condition Group
Bodybuilding Collective
The Spacious
Giant Grab
The Jungle Gymnasium
Personal Physical
Gym Pro
The Average
Physical Physique
Fitness Place
Conditioned
Male Conditioning Pro
EqualFitness
The Parental Good Condition
Electrical Electronics
The Old
SingularFitness
Parental Training Place
Darwinian Physical Pro
Witless Fitness
Reproductive Physical Fitness Collective
The Cardiorespiratory Conditioning
Good Condition Collective
The Terminal
Open Room Trading Co
Eminent Good Shape Pro
The Own
Visual Facilities Co
Conditioning Group
Religious Fitness
Tiny
Indignant Equipment
Greater Fittingness Spot
Electrical Electrical Device
General Training

Unique fitness equipment company name ideas

Guinness Fitness
Hardware Trading Co
Biological Gym Spot
The Special
Size Room
Perfect Good Shape Trading Co
Fittingness Pro
Christmas Fitness
The Auxiliary
EternalFitness
The Big
Bodybuilding Room Place
Viscous Fitness
Physical Fitness Place
Inherent Good Condition
Equal Seaworthiness Group
Muscular Conditioning Co
Delicious Fitness
Conventional Facilities Place
Evolutionary Seaworthiness
Seat Fitness Group
Efficient Equip
The Perfect Gym
Good Condition Pro
Seaworthiness Pro
ObviousFitness
Thinness Fitness
Inclusive Conditioning
Litmus Fitness
Ethical Fittingness Place
Materiel Trading Co
Mean Good Shape
Site
The Private
EvolutionaryFitness
Resilient Equipment
Diminish Fitness
Supplies Spot
The Related
Sweating sickness Fitness
The Mean
Diagnostic
The Heritable
Sized Fitness Pro
Related Facilities Collective
Moral Physical Fitness Collective
Good Condition Spot
Electric Machinery Place
Good Shape Co
The Expensive
Efficient Electronics
Superior Training Group
Cardiovascular
Bodybuilding Trading Co
AdaptiveFitness
The Experimental
Gymnastic Collective
Endearment Equipment
Darwinian Physical Fitness Group
Automated
Mountain sickness Fitness
Functional Seaworthiness Collective
DifferentialFitness
EssentialEquipment
Agricultural Materiel Collective
Expensive Electronics
Expensive Elint
Guiness Fitness
Bodybuilding Place
The Downtown
Evolutionary Good Condition Co
Cardiovascular Physical Fitness
Heavy Computers Collective
The Reproductive Seaworthiness
Optimal
Terminal Machines Spot
Good Condition Co
Advanced
Natural
The Intellectual
The Peculiar Seaworthiness
Superior
The Higher Physical Fitness
IndividualFitness
Admirable Fittingness Co
Sickness Fitness
PhotographicEquipment
Personal Conditioning Group
Functional Fat Person
Machinery Collective
Automated Machinery
Photographic Tools Group
The Associated Facilities
Mental Good Shape Group
Efficient Exercise Bike
Experimental
BigGym
Related Fittingness Group
The Obvious
Evolutionary
Mental Seaworthiness Collective
Flipping Equipment
Optimal Gym
Open
Higher
Respiratory
AncillaryEquipment
Physical Fitness Pro
MechanicalEquipment
The Heritable Good Shape
Adaptive
Stamina Collective
Minute Fitness
The Anaerobic
Physical Fitness Trading Co
Reproductive Stamina Collective
Singular Conditioning Trading Co
The Conventional Supplies
Physique Pro
Female Form
Singular Gym Collective
Biological
Seaworthiness Spot
StandardEquipment
Perfect Good Shape
The Visual Hardware
The Respiratory
Warm
The Adequate
The Proper Tools
DarkGym
Wooden Bodybuilding
Parental Good Condition
IntellectualFitness
The Site
The Famous Exercise
Swiftness Fitness
Special Good Condition Group
Higher Gym Group
Associated
VisualEquipment
Favorite Clubhouse Trading Co
Functional Good Shape Spot

Cute fitness equipment company name ideas

The Functional Good Condition
The Biological
Bodybuilding Group
Electric Exercise Bike
Small Gymnastics
The Nearest
The Mutual Seaworthiness
Functional Footwork
Good Shape Group
Dipping Equipment
The Hot
The Obvious Good Condition
Physical Fitness Co
Medical Seaworthiness
Highest Conditioning Group
The Physiological
Male Physique
Reproductive Good Condition Collective
Stamina Trading Co
The Mean Physical Fitness
Individual
The Poetic
Intellectual Good Shape Group
Fittingness Co
Diagnostic Facilities
Jumble
DramaticFitness
The Specialized
Auxiliary Tools Place
The Raw
The Aerobic
Available
Peculiar Physique Place
Medical Physique
Female Footwork
Motion sickness Fitness
Gripping Equipment
The Audio
GeneticFitness
Equal
Suitable Facilities Place
SpecialFitness
The Extra
The Size
Spiritual Good Condition Co
AutomatedEquipment
Maximum Good Shape Place
Emotional Good Condition Pro
The Agricultural
The Reproductive
Female Conditioning Pro
Functional Formatting
Conditioning Pro
The Small
NaturalFitness
Adequate
Cardiorespiratory Training Pro
Critic Fitness
Mental
Milk sickness Fitness
Medical Physical Collective
Dingy Gymnastics Trading Co
Electronic Electrical System
Electrical Machines
Perfect Physical
Aerobic
Differential Conditioning Trading Co
The Upscale
SuitableEquipment
Nimbus Fitness
Training Group
Sweaty
Quickness Fitness
PhysiologicalFitness
Athletic Group
Conventional
The Evolutionary
Highest Physique
Emotional Gym Spot
Differential Fittingness Spot
Genetic Good Condition
Equal Physical Fitness Trading Co
Giant Gym Rat
Genetic Stamina
Clubhouse Pro
Singular Conditioning Co
Expensive Equipped
Highest Conditioning Collective
Wellequipped Gymnastics
The Tiny Bodybuilding
Seaworthiness Trading Co
Psychological
The Superior
GeneralFitness
Efficient Equipped
MoralFitness
Electric Elint
Greater Stamina
Special
The Equal Good Shape
NoisyGym
Female Fittingness Co
Exercise Collective
ProperEquipment
The Mean Good Condition
Fittingness Spot
Mean Physical Fitness Pro
Extra Elint
Obvious
Hall Spot
Photographic Hardware Pro
Seaworthiness Place
Adequate Systems Trading Co
The Productive
The Mobile
EspecialFitness
Electric Electrical System
Mechanical
Room Collective
Competitive Conditioning Co
Training Pro
Optimal Stamina Spot
Maximum Seaworthiness Spot
Hardware Group
Materiel Spot
Makeshift Workout Co
The Muscular Seaworthiness
Experimental Machines
CompetitiveFitness
Discus Fitness
Singular Training Place
The Eternal
Witnessed Fitness
Overall
Automatic Facilities Trading Co
Cardiorespiratory Stamina Collective
Average
The Natural
The Highest
The Intellectual Gym
Workout Place
Training Spot
General Physique

Clever fitness equipment company name ideas

Big
Female Flab
The Genetic Conditioning
Eternal Gym Co
Medical Physical Fitness Spot
Technical Machines
Intrinsic Seaworthiness Co
Muscular Physical Fitness Co
The Overall Training
MainGym
The Eminent Training
Physical Collective
Mechanical Systems Spot
New
Ambitious Fitness
Related Physical
The Absolute Good Condition
Heritable Physical Pro
The Eminent Good Condition
Psychological Training
Inefficient Equipment
Artistic Seaworthiness Collective
Inclusive Training
Parental Gym
Maximum Conditioning
The Personal Physical
Dark Fitness Trading Co
Fearless Fitness
Vocational Physical Fitness
Fittingness Collective
Ancillary
Medical
The Aerobic Stamina
Extra
Materials Spot
Gear Co
The Miniature
Physical Gym
Physical Fitness Group
Electronic Elint
Singular
Physical Trading Co
Female Fatness
Exercise Trading Co
The Moral
The Electrical
Male Seaworthiness
Cardiorespiratory Stamina Spot
SeatGym
Small Athletic
Gymnasium Collective
The Differential Training
Sophisticated Machinery Collective
Admirable Conditioning Group
Intellectual Good Condition Pro
The Peripheral
Functional Flab
Wellequipped
Female Formatting
Obsolete
Total
Machinery Group
The Commercial Exercise
Poetic Fittingness Collective
Higher Physique Spot
AdmirableFitness
The Private Workout
The Electric
Bigness Fitness
AnaerobicFitness
SuperiorFitness
The Respiratory Seaworthiness
Stuffy
OptimalFitness
Giant Goes
Personal Conditioning Spot
Artistic Gym
The Obsolete
Greater
Gymnasium Trading Co
Kitten Fitness
The Equal Physical Fitness
Intrinsic
Reproductive Conditioning Spot
Training Trading Co
Nutritious Fitness
The Nearby
AbsoluteFitness
Advanced Machines Pro
Treatment Equipment
Competitive Physical Fitness
Vocational Gym
MobileEquipment
Makeshift Fitness
Overall Good Condition Trading Co
Physical Physical
Eternal Seaworthiness Spot
Obvious Training Pro
The Emotional Physique
Heritable Conditioning Place
5th Workout Collective
Moral Conditioning Spot
Systems Co
RelatedFitness
Individual Training Place
The Mental Gym
The Differential Good Shape
ConditionedGym
The Jumble
The Greater
Foot Athletic
Artistic Fittingness Collective
HugeGym
Singular Good Shape
The Available Hardware
The Singular
The Greater Stamina
Poetic Training Place
Altitude sickness Fitness
The Maximum
Essential Machines Collective
Anaerobic Gym Place
NearestGym
MaximumFitness
Differential
Small Clubhouse Collective
Supplies Collective
Respiratory Gym
Inclusive
High
Conditioning Place
The Biological Gym
Commitment Equipment
The Vocational
Reproductive
GiantGym
Isthmus Fitness
Art
Sized
Peripheral
Seaworthiness Group
The Miniature Workout
Car sickness Fitness

Best fitness equipment company name ideas

Gym Spot
Intellectual
Photographic Machines Trading Co
Female Fitter
Suspicious Fitness
CardiorespiratoryFitness
Conditioning Trading Co
Indifferent Equipment
The Equipped Fitness
Mental Fittingness Co
Relative Fittingness Pro
Absolute Stamina Collective
Wooden
Wetness Fitness
The Darwinian
SizedGym
Hot Athletic
The Emotional Good Shape
Scientific Gear Trading Co
Total Good Shape Place
FemaleFitness
Small Fitness Trading Co
The Digital
Mean Physical Collective
Miniature Room
Superior Conditioning Spot
Entire
Seaworthiness Co
Exercise Group
Bodybuilding Spot
MuscularFitness
Genetic Good Shape
Higher Good Shape Collective
Advanced Materials Co
Sufficient Equipment
Female Good Condition
The Spiritual
VocationalFitness
Achievement Equipment
The Mutual
Vocational Physical Fitness Collective
Multi Exercise Group
Mutual Physical Fitness
Materials Trading Co
The Admirable Seaworthiness
The Intellectual Training
Natural Fittingness Place
The Small Exercise
The Cardiovascular Stamina
Raw Physique Place
Absolute Conditioning Co
Nearest
Elaborate
Related Training
Relative
Stillness Fitness
Raw Gym
AuxiliaryEquipment
WellequippedGym
Portable
The Optimal Good Condition
PersonalEquipment
Giant Gymnasiarch
Good Shape Pro
Obvious Training Trading Co
Greater Physical Fitness Spot
Reproductive Conditioning Pro
Spiritual
Tools Pro
Cavernous
Spiritual Gym Place
DowntownGym
Cardiorespiratory Stamina
Workout Trading Co
Room Co
Total Physical Fitness Trading Co
Good Shape Place
Intellectual Conditioning Co
Vicious Fitness
Fancy
Complex
Female Fit
Business Fitness
Gymnastics Trading Co
Maximum Physical Fitness Place
Cygnus Fitness
The Absolute
Listen Equipment
OverallFitness
Peculiar Seaworthiness
Conditioning Co
Raw Physical Fitness Pro
Intellectual Conditioning Trading Co
Gymnasium Pro
The Genetic Good Shape
Eminent
Functional Form
Full
Elaborate Electrical System
AutomaticEquipment
MutualFitness
Electrical
Efficient Elint
The Crowded Gymnasium
Medical Seaworthiness Place
InherentFitness
Computers Group
Related
Famous
The Automatic Systems
Genetic Training Trading Co
Raw Conditioning Trading Co
Physiological
The Warm Room
Genetic Seaworthiness
FavoriteGym
The Total
AudioEquipment
The Female
Average Conditioning
The Admirable
Swimming Equipment
Conditioning Spot
MechanizedEquipment
Male
The Wooden Exercise
The Intrinsic
Vocational Stamina Trading Co
Medical Physical Fitness Co
CardiovascularFitness
Elaborate Equipped
Electronic Equipo
Physique Co
Raw Physical Fitness Trading Co
The Artistic Physical
Eminent Stamina
MedicalFitness
Military Materiel Co
DarwinianFitness
Differential Training Trading Co
The Emotional Physical
The Female Fittingness
Sophisticated

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Fitness Equipment Company:

Simple is always better

This means a few different things. Your fitness equipment company name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your fitness equipment company:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Fitness Equipment Company: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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