1,000+ Catchy Fitness Equipment Company Names

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Updated: January 19th, 2023

So, you've come up with the perfect fitness equipment company idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your fitness equipment company stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best fitness equipment company ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your fitness equipment company.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Fitness Equipment Company Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of fitness equipment company name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy fitness equipment company name ideas

Techno Gym
Optimal Result
Divisor
Longer
Straight Stuff
Fitness Arena
Domain
The Circle
New Life
The Gym Game
Competitor
Fit Patch
Sectional
The Scene
Charge
Line Of Work
Fore
The Post Co.
Empire
Space
Bracket Square
Dodge
Handcrafted Equipped
The Detail
Scope
The Fame Field
Horizon
Outlook
Fitness First
Higher Fit
Better Gym Spot
Optimal Physical
Obvious Stamina
Total Trading Co.
Perfect Equipment
Finest Fit
Supreme Gym
Entirely Nature
Greater Efficiency
Equal Gym
Habitual Fit
Lifestory
Transformational
Sphere
The Union
Vital Life
Essence
The Soul Fit
Sound Mind
Persona
Ego
The Row
Bright
Blue Fit
Fun fitness
The Gymnasium
Prime Fitness
Capable
Valuable
Adequate Living
Identity
Harmony
Similar
Parallel
Fine Fit
Verdure
Compatible
Fit Credits
Sufficient
Satisfactory
Vital Workouts
Eventual
Notes
Pinned
Qualified
Skillful
Mean Physical Collective
Parental Fittingness
The Female
IntellectualFitness
Special Good Condition Group
RegularGym
GeneticFitness
MunicipalGym
Warm Fitness
Fittingness Spot
Superior Good Condition Group
Automated
The Functional
Eminent Good Shape Pro
High
The Aerobic Good Condition
Seaworthiness Collective
Elaborate
Artistic Fittingness Collective
The Heritable Good Shape
The Nearest
Overall
Functional Fit
The Giant
Related
Peculiar
Total Physical Fitness Trading Co
GreaterFitness
Vocational
The Peculiar
The Anaerobic
AbsoluteFitness
The Size
Military Tools
Evolutionary
The Equal
The Differential
Functional Fat Person
Physical Fitness Place
Mean Good Shape
Differential
Equal
BiologicalFitness
Eminent Stamina
Mechanical
AnaerobicFitness
The Total
The Processing Hardware
The Admirable Seaworthiness
Good Shape Group
Cardiorespiratory Stamina Spot
Intellectual Good Shape Group
Superior Physique
Good Shape Collective
The Obvious
The Specialized
The Muscular Seaworthiness
Medical Physical Collective
Costly Materials Pro
Entire
Commercial
The Mobile
Dingy Gymnastics Trading Co
Gym Trading Co
Maximum Good Shape Place
Heritable Physical Pro
Respiratory Physical Pro

Creative fitness equipment company name ideas

Electric Machinery Place
Greater Physical Fitness Spot
Automatic Facilities Trading Co
Whole
Intrinsic Stamina
The Specialized
Darwinian
Moral Training Trading Co
The Spiritual
Functional Fatness
Medical Physical Fitness Spot
Gymnasium Collective
The Muscular Gym
Special
Illness Fitness
Equal Physical Fitness Group
Gym Pro
The Emotional Physique
Cardiorespiratory Stamina Spot
The Big
Jumble Gymnasium
Absolute
The Artistic Physical
Conventional Facilities Place
Physique Collective
The Eternal
Good Shape Group
The Regular Clubhouse
Machinery Spot
Visual Machines
Thinness Fitness
Good Condition Pro
The Absolute Fittingness
Commitment Equipment
The Personal Physical
The Largest
The Tiny Bodybuilding
The Giant
Natural
Moral Gym
Anaerobic Good Shape Trading Co
Adequate Gear Co
Biological Good Shape Spot
Conditioning Trading Co
Electrical Electrical Device
Sweating sickness Fitness
Experimental
The Terminal
TotalFitness
Personal Training Pro
The Intellectual Training
The Medical
SeatGym
Photographic Hardware Pro
The Maximum
Sleeping sickness Fitness
The Artistic Good Shape
Wetness Fitness
Physical Gym
The Aerobic Stamina
The Sweaty
The Own
AutomaticEquipment
Equal Seaworthiness Group
MaleFitness
Ambitious Fitness
Respiratory Physical Pro
Individual Training Place
The Famous
Makeshift Fitness
Physical Trading Co
Intellectual
Dipping Equipment
Competitive Stamina Spot
Intellectual Conditioning Co
Systems Co
Peculiar Physique
OldGym
Bodybuilding Trading Co
Giant Goes
Functional Fitter
Mutual Physical Group
Efficient Exercise Bike
The Essential
Physiological Stamina Co
The Efficient
British Fitness
Inherent Fittingness Collective
Seaworthiness Group
Heritable
Gym Group
The Functional Good Condition
Small Fitness Trading Co
The Genetic Conditioning
Average Physical
The General Training
Special Fittingness Spot
The Biological
Training Collective
Vocational Physical Fitness
Photographic Tools Group
Good Condition Collective
EssentialEquipment
SuitableEquipment
The Small Exercise
Artistic Seaworthiness Collective
The Cardiorespiratory Conditioning
SpecialEquipment
Good Shape Co
New
Electronic Equipo
Physique Co
Conditioning Pro
The Emotional Good Shape
NewGym
Artistic
The Competitive Physical Fitness
The Darwinian
Evolutionary Conditioning Place
Main
Muscular Gym
Stamina Pro
Admirable Conditioning Group
Giant
Swimming Equipment
The Inclusive Physical
Swiftness Fitness
Gear Co
Giant Gymnastic Exercise
Perfect Physique
Sized Fitness Pro
The Greater Stamina
PhysicalFitness
Essential Equipping
The Nearest
The Perfect Gym
Differential Fittingness Spot
Expensive Electronics
Raw Physique Place
Physique Pro
RegularGym
Site
Superior Physical Fitness Pro

Learn more about starting a fitness equipment company:

Where to start?

-> How much does it cost to start a fitness equipment company?
-> Pros and cons of a fitness equipment company

Need inspiration?

-> Other fitness equipment company success stories
-> Marketing ideas for a fitness equipment company
-> Fitness equipment company slogans

Other resources

-> Fitness equipment company tips

Funny Fitness Equipment Company Names

The Equal
Emotional
Photographic Tools Group
Medical Physique
Visual
Inclusive Training
The Special
Private Clubhouse Trading Co
Giant Grab
Differential Training Trading Co
Machines Co
Inherent
Swiftness Fitness
Anaerobic Good Shape Collective
Artistic Fittingness Collective
Downtown
Business Fitness
The Evolutionary
The Junior
Good Shape Co
The Greater Conditioning
The Personal
Materiel Trading Co
The Heritable Stamina
The Heritable Good Condition
Conditioning Trading Co
ObsoleteEquipment
Anaerobic Gym Pro
Superior
Better Materials
Stiffness Fitness
Athletic Group
RespiratoryFitness
Electrical Materiel
Finish Fitness
Natural Fittingness Collective
Military Materiel Co
Shipments Equipment
Optimal Gym
Terminal Machines Spot
Seaworthiness Pro
Conventional Facilities Place
Hardware Group
Supplies Spot
Peculiar Training
Genetic Training Co
MechanicalEquipment
Physical Fitness Group
The Crowded Gymnasium
Bodybuilding Spot
Greater Fittingness Place
Commercial
Bigness Fitness
Peculiar
Singular Training Place
Cygnus Fitness
Cardiovascular
Physiological Gym Spot
Related Physical
Singular Conditioning Trading Co
Treatment Equipment
Scientific Gear Trading Co
EvolutionaryFitness
Parental Physical Fitness Trading Co
Biological
The Spacious
PhysiologicalFitness
Good Condition Co
Fittingness Place
Gymnastic Collective
Supplies Group
SizedGym
The Automated Gear
AverageFitness
Mental Fittingness Co
Big
ProperEquipment
Vocational Gym
Equipments Equipment
Dramatic
Competitive Stamina Spot
Gymnastic Spot
The Warm
Efficient Electrical System
Mechanical Gear
High
The Reproductive Seaworthiness
Advanced Machines Pro
Average
The Physical Physical Fitness
Foot Athletic
FemaleFitness
Malicious Fitness
Special Conditioning Collective
Reproductive Good Condition Collective
General
The Peripheral
The Cardiorespiratory Conditioning
Genetic Seaworthiness
The Respiratory Training
GeneralFitness
The Mental Gym
The Municipal
The Nearest
Obsolete
Highest Conditioning Group
The Vocational
Electronic Equipo
Photographic Hardware Pro
Jumble Gymnasium
Highest Seaworthiness Co
AncillaryEquipment
Inefficient Equipment
Heavy Computers Collective
Costly Computers Collective
Discus Fitness
Nearest
Mutual Seaworthiness Collective
MuscularFitness
Additional
WellequippedGym
Functional Fittingness
Training Trading Co
Giant Good Condition
Extra Equipping
ElectronicEquipment
Electronic Electrical System
Wooden Bodybuilding
Tools Pro
Female Conditioning Pro
MoralFitness
The Big
Open
Female Fittingness Co
Physical Physique
Special Fittingness Spot
Higher Physique Spot
HourGym
Citrus Fitness
Dipping Equipment
Richness Fitness
Altitude sickness Fitness
Artistic

Cool fitness equipment company name ideas

Bodybuilding Room Place
Expensive Elint
Good Condition Collective
The Peripheral
Genetic Stamina
The Average
Cardiovascular
The Own
The Female
HugeGym
Cardiorespiratory Stamina Spot
Emotional Good Condition Pro
Bigness Fitness
Mean Physical Collective
Mental Good Shape Group
The Big
Biological Physical Fitness Place
Parental
Mechanical Gear
Physical Physical
Training Co
Athletic Trading Co
The Jungle Gymnasium
The Famous
ModernEquipment
Maximum Seaworthiness Spot
Moral
Existent Equipment
Exercise Group
InclusiveFitness
MunicipalGym
The Emotional Physical
Gym Trading Co
General
IntellectualFitness
DramaticFitness
The Special
The Conventional Supplies
Medical Physical Fitness Spot
Highest Conditioning Spot
Ambitious Fitness
Equal Physical Fitness Trading Co
The Peculiar Seaworthiness
The Reproductive
Anaerobic Gym Place
PortableEquipment
Physiological
HeritableFitness
Overall Physical Collective
Military Tools
The Upscale
Heritable Good Condition
Sleeping sickness Fitness
The Visual Hardware
The Specialized
Differential Conditioning
Wooden
Genetic Training Trading Co
The Equal Good Shape
Giant Gymnasiarch
Hardware Group
MaximumFitness
Dramatic Conditioning Trading Co
Superior Physical Fitness Pro
Physical Collective
Maximum
Sufficient Equipment
The Individual Physical
Associated
Tools Pro
Good Condition Pro
Related Fittingness Group
Giant Grab
The Raw
MechanicalEquipment
Especial Physique Place
Natural Physique Group
Visual Facilities Co
Car sickness Fitness
Female Stamina Co
Physiological Stamina Co
The Poetic
PhysicalFitness
The Audio
Inclusive Conditioning
Heritable Fittingness
New
The Peculiar
Seaworthiness Co
Female
Conditioning Collective
Anaerobic Gym Pro
Physiological Physique
Seaworthiness Pro
DowntownGym
Elaborate Equipped
Poetic
Muscular Good Shape Pro
Equal Physical Fitness Group
Good Condition Spot
Female Fittingness Co
Male Seaworthiness
The Heritable Good Condition
Maximum Physical Fitness Place
LatestEquipment
IntrinsicFitness
Inefficient Equipment
The Available Hardware
Portable
The Moral
The Equal
PerfectFitness
Female Form
EvolutionaryFitness
Mental Fittingness Co
Auxiliary
Physical Fitness Trading Co
Optimal Gym
The Whole
The Warm Room
StandardEquipment
The Sweaty
Facilities Trading Co
The Average Physical Fitness
Raw Gym
Functional Physique Collective
Heritable
The Vocational
Parental Fittingness
Cardiorespiratory Seaworthiness Trading Co
Thinness Fitness
Average Physical
Nutritious Fitness
The Private
Swiftness Fitness
Personal Good Condition Pro
The Absolute Seaworthiness
The Higher Physical Fitness
Natural
Gym Co
Giant Gymnastics
Swimming Equipment
Gripping Equipment

Unique fitness equipment company name ideas

Biological
EternalFitness
Wellequipped
Mean Physical Fitness Pro
Genetic Good Condition
Female Fat Person
Experimental Tools
The Inclusive Physical
The Aerobic Good Condition
Singular Conditioning Trading Co
The Physical Physical Fitness
Essential Elint
Mutual Seaworthiness Collective
Elaborate
Supplies Collective
Guinness Fitness
Workout Trading Co
Photographic Systems
Motion sickness Fitness
Cardiorespiratory Seaworthiness Collective
Respiratory Gym
Witnessed Fitness
Physical Trading Co
Especial Good Shape
PoeticFitness
Reproductive Stamina Collective
Relative
Female Fittingness
SingularFitness
The Eternal Physical Fitness
The Obsolete
Scientific Gear Trading Co
Fittingness Place
Absolute Conditioning Co
The Intellectual
Physical Fitness Co
Biological Gym Spot
The Nearest
Litmus Fitness
Audio
The Ray
Good Shape Co
Highest Fittingness Co
The Cardiorespiratory
AdmirableFitness
MeanFitness
Whole
The Emotional
Fittest Fitness
Female Fatness
Gym Group
The Electronic
Peculiar Physique Place
The Old
The Highest Physique
Electrical Electrical Device
Superior Training Group
Singular Training Place
ParentalFitness
Illness Fitness
Eminent Physique
Quickness Fitness
The Especial
Peculiar Seaworthiness
Automatic Facilities Trading Co
Superior Conditioning Spot
EminentFitness
Peripheral Tools Trading Co
EthicalFitness
MedicalFitness
The Automatic Systems
The Functional Physical
Electrical Elint
Multi Exercise Group
Dark Fitness Trading Co
Advanced Materials Co
GiantGym
The Parental Physical Fitness
The Small Exercise
Visual
The Productive
NewGym
The Crowded Gymnasium
Singular Conditioning Co
The Maximum
OverallFitness
MutualFitness
Differential Training Trading Co
Richness Fitness
Finish Fitness
The Adaptive
Experimental Machines
Dramatic
Commercial Tools Pro
Sophisticated Machinery Collective
Efficient Elint
ConditionedGym
Vocational Physical Fitness Collective
Achievement Equipment
The Genetic Conditioning
Bodybuilding Clubhouse Trading Co
Experimental Supplies Spot
The Total Good Condition
The Greater Stamina
AuxiliaryGym
Adequate
Spiritual Gym
RegularGym
The Parental Good Condition
Sophisticated
Physical Physique
Wetness Fitness
Special Conditioning Collective
Aerobic
The Superior
Cygnus Fitness
Small Clubhouse Collective
Materials Trading Co
Muscular Physical Fitness Co
EqualFitness
Seaworthiness Collective
The General Training
Morning sickness Fitness
Psychological Good Condition Spot
Moral Physical Fitness Collective
Automated Machinery
Exercise Collective
Good Shape Place
The Related
Military Machinery Spot
Artistic Good Condition
Delicious Fitness
Superior Physique
AnaerobicFitness
Automated
Better Materials
Gymnastic Collective
Main
EmotionalFitness
Gymnastic Spot
Stamina Collective
PhysiologicalFitness
Costly Computers Collective

Cute fitness equipment company name ideas

Costly Materials Pro
The Giant
The Mean Seaworthiness
Small
Perfect Physical
Hot Athletic
Small Athletic
High
Bodybuilding Trading Co
Physical
Warm
Superior
Respiratory Physical Pro
Evolutionary Stamina Place
The Total Gym
Total Physique
Highest Physique
Sweaty
Individual Training Pro
Supplies Group
The Mental Materials
Artistic
Conventional
Competitive Conditioning Co
Perfect Good Shape Trading Co
Evolutionary Conditioning Place
Conventional Facilities Place
Open
Outdoor Clubhouse Trading Co
VisualEquipment
Highest Seaworthiness Co
Poetic Conditioning
Evolutionary Training
Heritable Conditioning Place
Obsolete
Vocational Gym
The Proper Tools
The Stuffy Hall
Higher Gym Group
Serum sickness Fitness
Parental Good Condition
Anaerobic Good Shape Trading Co
Size Room
The Ethical Good Condition
The Intellectual Training
Indignant Equipment
Special Good Condition Group
Bodybuilding Spot
ObsoleteEquipment
Mutual Stamina Pro
Perfect Good Shape
Efficient Equipped
The Perfect
The Site
Raw Physical Fitness Pro
The Singular
Materiel Spot
Personal Physical
Thickness Fitness
Functional Fittingness
Average Good Condition
Functional Form
Superior Good Condition Group
Critic Fitness
Stuffy
Expensive Equipped
Electric Exercise Bike
Sweating sickness Fitness
Agricultural Materiel Collective
WoodenGym
Female Stamina Place
OpenGym
DarkGym
Total
General Training
Parental Gym
SizeGym
The Digital
Personal Conditioning Group
The Size
Listen Equipment
Nearest
Special Fittingness Spot
Functional
Adequate Gear Co
Parental Physical Fitness Trading Co
Good Shape Pro
Commitment Equipment
Overall
Greater
Respiratory
Training Pro
Cardiovascular Physical Fitness
Gymnastics Pro
The Higher
ConventionalEquipment
The Highest
Dipping Equipment
Competitive
The Experimental
Guiness Fitness
Suitable
Female Flab
Obvious
Fittingness Pro
FavoriteGym
Associated Materiel
The Differential Training
Intellectual
Male
Diminish Fitness
The Total
Gym Place
Seaworthiness Spot
Stillness Fitness
AverageFitness
Maximum Conditioning
Fearless Fitness
Maximum Gym Pro
The General
Parental Training Place
The Cardiovascular Fittingness
The Downtown
Spiritual Good Condition Co
Emotional
Municipal Exercise Trading Co
Highest
EspecialFitness
Mechanical
Machinery Group
Hall Spot
Business Fitness
The Heritable
Electric Electrical System
Mutual Physical Group
Resistant Equipment
Conditioning Pro
Evolutionary Seaworthiness
Diagnostic
Differential Conditioning Trading Co
The Total Training
Absolute
Gymnasium Pro

Clever fitness equipment company name ideas

Genetic Good Shape
Equal
The Eminent Good Condition
GreaterFitness
Poetic Training Place
Anaerobic Physical
The Cardiorespiratory Conditioning
Inherent Fittingness Collective
MobileEquipment
Hot Fitness Co
Optimal Stamina Spot
Grimness Fitness
Especial Physical Fitness Pro
The Admirable
The Functional
Aerobic Good Condition Collective
The Anaerobic
The Eternal
Sickness Fitness
The Differential Good Shape
Electronic Electrical System
The Eternal Seaworthiness
The Dramatic
Male Conditioning Pro
The Equipped Fitness
The Competitive
The Commercial Exercise
Eminent Good Shape Pro
RelativeFitness
Emotional Gym Spot
VocationalFitness
Related Physical
Female Training Place
Raw Physical Fitness Trading Co
Intellectual Conditioning Trading Co
Mistress Fitness
Obvious Training Pro
Average Good Condition Group
Christmas Fitness
ElectronicEquipment
Physique Pro
CompetitiveFitness
Electrical
The Absolute Fittingness
Stamina Pro
Individual Training Place
Terminal Machines Spot
AbsoluteFitness
Medical Seaworthiness
Medical Gym Place
Machinery Collective
Admirable Fittingness Co
The Absolute Good Shape
DarwinianFitness
AdaptiveFitness
The Functional Good Condition
PsychologicalFitness
Eminent Stamina
The Mobile
The Famous Exercise
Peculiar Physique Pro
Resilient Equipment
Electrical Equipping
Intellectual Good Condition Pro
Extra Elint
Visual Machines
Essential
Electrical Machines
NoisyGym
Small Fitness Trading Co
Muscular Gym
Vocational Stamina Trading Co
Differential Fittingness Spot
The Highest Stamina
Eternal Good Shape Spot
Necessary Gear Co
The Artistic
Seaworthiness Place
Higher Physique Spot
PersonalEquipment
Physical Fitness Group
The Adequate
Electrical Materiel
The Highest Conditioning
Elaborate Electrical System
Mutual Physical Fitness
The Mental
The Respiratory
Room Co
Military Materiel Co
Peculiar Good Shape Trading Co
Athletic Group
The Heritable Good Shape
Hardware Trading Co
Electrical Electronics
The Audiovisual Materials
Giant Gymnastic Apparatus
Conditioning Trading Co
Complex
Giant Goes
Greater Stamina
The Perfect Gym
The Genetic Good Shape
The Nice Gymnastic
Mountain sickness Fitness
The Expensive
Good Condition Co
Eternal Seaworthiness Spot
Gymnastics Trading Co
Inherent Physical Group
Efficient Exercise Bike
Moral Conditioning Spot
Minutes Fitness
The Mean
Hall Trading Co
Differential Stamina
Reproductive Conditioning Pro
The Optimal Physique
Flipping Equipment
Poetic Gym Place
Small Gymnastic
Medical Seaworthiness Place
Sized
The Biological Gym
Genetic
Spiritual
Total Physical Fitness Trading Co
FootGym
Raw
Equipments Equipment
The Competitive Seaworthiness
MainGym
The Municipal Room
Indoor Workout
The Spacious
Overall Good Condition Trading Co
Equipped
Mutual Training Co
Dingy Gymnastics Trading Co
SizedGym
Competitive Physical Fitness
The Female Fittingness
Outdoor Gymnastics Place

Best fitness equipment company name ideas

Physical Spot
Full
Biological Seaworthiness Pro
PhotographicEquipment
Upscale
The Hot
Superior Conditioning
Genetic Physical Fitness
InherentFitness
Giant
Functional Fat Person
WellequippedGym
Art
The Admirable Seaworthiness
SuitableEquipment
Ethical Fittingness Place
GeneralFitness
The Associated Facilities
Personal Conditioning Spot
Female Formatting
Expensive Electronics
Shipments Equipment
Associated Machinery Spot
ObviousFitness
Muscular Fittingness Collective
Reproductive Physical Fitness Collective
The Cardiovascular Stamina
Medical Physique
Poetic Physical Place
Materials Spot
The Differential Stamina
The Genetic
Reproductive Physical Fitness Spot
Optimal
Average Conditioning
Muscular Conditioning Co
Absolute Training
Expensive Electrical Device
The Extra
Giant Gymnasium
NearestGym
BiologicalFitness
Photographic Tools Group
Inclusive
Intrinsic Seaworthiness Co
TotalFitness
The Raw Good Shape
Functional Formatting
Dingy
Cardiorespiratory Stamina Collective
Fittingness Co
Good Condition Trading Co
Conditioned
Vocational
Inclusive Good Shape Spot
Psychological
The Emotional Good Shape
Warm Fitness
Nimbus Fitness
The Agricultural Systems
Additional
Bodybuilding Collective
Physical Fitness Place
Peculiar
Reproductive
Clubhouse Pro
The Auxiliary Materiel
Private Clubhouse Trading Co
Stamina Co
The Protective
Adaptive Good Condition Spot
The Additional
IndividualFitness
The Mutual Seaworthiness
Fitness Place
Biological Good Shape Spot
Wooden Bodybuilding
Suitable Facilities Place
The Male
SuperiorFitness
SpecialFitness
The Aerobic Stamina
Medical Physical Collective
AutomatedEquipment
Adaptive Conditioning Trading Co
Adequate Systems Trading Co
Obvious Good Condition Spot
OptimalFitness
Crowded
Favorite Clubhouse Trading Co
Kitten Fitness
Anaerobic Good Shape Collective
Psychological Seaworthiness
Darwinian Physical Pro
Female Fitter
Vocational Physical Fitness
Makeshift Fitness
The Emotional Physique
Physical Fitness Spot
Materiel Trading Co
CardiovascularFitness
Personal Training Pro
Good Condition Place
Ancillary
Altitude sickness Fitness
Physique Place
Gym Spot
Medical Physical Fitness Co
Machinery Spot
Religious Fitness
Intrinsic Good Shape Pro
NaturalFitness
Essential Equipping
Functional Good Shape Spot
Famous
The Equal Physical Fitness
Necessary Facilities
The Warm
Functional Fatness
Witless Fitness
Physique Spot
The Respiratory Training
AuxiliaryEquipment
Higher
Room Place
Greater Fittingness Spot
Admirable Conditioning Group
Advanced
Gymnastic Group
Personal
Stiffness Fitness
The Greater
RelatedFitness
SeatGym
The Municipal
The Muscular Seaworthiness
Electronic Electrical Device
The Miniature Workout
The Inclusive Seaworthiness
Electronic Elint
Heavy Computers Collective
The Overall
Greater Fittingness Place

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Fitness Equipment Company:

Simple is always better

This means a few different things. Your fitness equipment company name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your fitness equipment company:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Fitness Equipment Company: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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