1,000+ Unique Finance Blog Names

•

Updated: March 26th, 2025

So, you've come up with the perfect finance blog idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your finance blog stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best finance blog ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your finance blog.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Finance Blog Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of finance blog name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy finance blog name ideas

Trained Finance
Rank Blog
Financeio
Impulse Finance
Lock Finance
Genius Money Man
Revolution Finance
App Finance
Hyper Finance
Performance Blog
Financequipo
Financedeck
Financebia
Origin Finance
Expression Blog
Blogbea
Fiber Finance
Financebes
Accounting Ace
Financelada
Tec Finance
Frame Finance
Financewind
Trust Blog
Income Maverick
Support Blog
Blogn
Blogcog
System Blog
Savvy Finance
Financeadil
Outright Finance
Bloggenix
Pursuit Blog
Concord Finance
Access Blog
Investor Junkie
Trust Finance
Blogish
Debtfreeventure
Financenetic
Plan Finance
Review Finance
Blogadri
Blogquipo
Intuition Blog
Intellect Finance
Acquire Finance
Blogarc
Complete Finance
Bastion Finance
Blogverse
Blogops
Compact Finance
Blogsio
Overdrive Blog
Reactor Finance
Blogooze
Detect Finance
Chip Blog
Combine Blog
Determined Blog
Neo Finance
Mainstay Finance
On Point Financial
Wealthy Rise
Credit Crunch
Optimal Finance
Network Finance
Immense Blog
Vista Blog
Investor Key
Financeocity
Agile Finance
AB Finance
Substantive Satisfied
Conceptual Context
Positive Subject Matter
Latent Satisfied
Spiritual Satisfied Group
Political Weblog
Contex Content
The Multimedia Contentedness
InternalFinance
The High
Carnet Trading Co
The Simple
Representational Substance Pro
VideoBlog
Expand Finance
DynamicContent
The Academic Message
ParticularBlog
Specific Complacent Collective
AdditionalFinance
The Corporate Open Ended
French Fiscal
Concrete Easygoing Trading Co
Webpage Collective
Internet Blogger Place
Pok Trading Co
The Commercial Economics
The Governmental
Multimedia Capacity Trading Co
AdequateFinance
The Informative
Alcoholic
Mobile
Corporate Cash In Hand Trading Co
DryContent
Federal Financer
Individual
The Highest Substance
Wordpress Co
The Cheap Monetary Resource
Frenzied Fin
The Style Blogger
Weblog Collective
Ideological
Wordpress Place
Sufficient Financial Collective
Monetary Resource Pro
The Video Hiroshi
The Emotional
Open Group
Highest Subject Matter Place
InterestingBlog
Banking Group
DigitalContent

Creative finance blog name ideas

The Lower
Official Financial
Wartime
Functional
InformalFinance
Underpants Finance
InternalFinance
The Actual Substance
Corporate Loans Spot
Context Content
Open Ended Place
Open Collective
Actual Happy Pro
The Political
EmailBlog
Cognitive Contentedness Co
Academic Happy Group
The Orthodox Economics
British Funds Group
Subject Spot
Technical Message
Structured Loans Pro
The Residual Contentedness
Wordpress
The Governmental
Original Wordpress Place
Easygoing Pro
OrthodoxFinance
Federal Monetary Resource Place
Satisfied Collective
The Necessary
Successful Hiroshi Place
Style
IndividualBlog
Message Spot
Taunted Content
Public
Climax Finance
Happy Spot
Loans Group
The Total
Elapse Finance
ParticularBlog
The Informational Subject
The Concessional
Pecuniary Resource Group
The Speculative
Mathematical Funds
Frenzied Financials
Egyptian Banking Collective
Popular Webpage
The Thematic
The National
Maximum
External Monetary Resource
French Treasurer
The Rich Message
The Conceptual
Substance Place
Webpage Pro
Precise Satisfied
SpecificContent
Concrete Capacity
Style Blogging
The Verbal
Local
Symbolic Capacity Group
The Official
Blogger Trading Co
Google
Entire Open Ended Spot
Lending Pro
Digital Easygoing Collective
Foreign Fundraising
Single
Longer Contentedness Place
EducationalContent
Professional Weblog Spot
Capacity Pro
Blogger Place
Happy Pro
The Concrete
The Wartime
The Audio
Available Lending Group
Capacity Spot
Smug Group
Official Code Pro
Cultural Complacent
Precise Satisfied Pro
Cognitive Contains
Thailand Finance
Dawning Content
Obscure Webpage Trading Co
InfluentialBlog
InstitutionalFinance
Public Loans Spot
Open Place
Wordpress Collective
Treasurer Collective
The Maximum Happy
Private Carnet Co
The Style
Subject Pro
Individual
Open Ended Collective
Financial Co
Alcoholic Substance Co
ActiveBlog
Regular Blogging Trading Co
Blogging Group
ExtraFinance
National
Minimum Subject Spot
Blogging Trading Co
External Wordpress
Johnson Content
InadequateFinance
New Weblog
IndianFinance
Municipal
Extra
Wordpress
New Weblog Collective
The Real
The Semantic Capacity
Speculative
Public Treasurer Place
Livejournal Hiroshi Place

Learn more about starting a finance blog:

Where to start?

-> How much does it cost to start a finance blog?
-> Pros and cons of a finance blog

Need inspiration?

-> Other finance blog success stories
-> Marketing ideas for a finance blog
-> Finance blog slogans

Other resources

-> Profitability of a finance blog
-> Finance blog tips
-> Blog post ideas for a finance blog

Funny Finance Blog Names

The Wordpress Weblog
Based Blogger
Total Contentedness Collective
Video
SeparateBlog
Mobile Open Ended Pro
The Video Hiroshi
Frenzied Financial Group
CulturalContent
Read Wordpress Group
Hosted Webpage
The Corporate Open Ended
Easygoing Spot
BehavioralFinance
Academic Complacent
Symbolic Capacity Group
Foreign Fundraising
Hosted Carnet Collective
GlobalFinance
Subject Spot
Subject Place
Alcoholic Substance Co
Cellular Capacity
AvailableFinance
The Residual Contentedness
Spiritual Contentedness Spot
Cognitive Contained
AdequateFinance
The Frenzied
Federal Financier
ForeignFinance
PrivateBlog
Enhanced Finance
Cultural Capacity
Representational Substance Pro
Contentedness Spot
Functional Funds
Loans Trading Co
Cellular
Wordpress Trading Co
Smug Collective
Additional
The Subject Smug
OrganicContent
Lending Pro
Technical Satisfied Group
Indirect Funds Collective
Functional Financials
Solid
Climax Finance
TermFinance
Related Webpage Group
Audio Wordpress Spot
PopularBlog
British Banking
British
The Verbal
Reflective Webpage Place
Email Weblog Place
The Bacterial
Precise Satisfied
ConceptualContent
International Financial Spot
Objective Satisfied
First
Cultural Complacent
French Financier
Substantive Satisfied
The Academic Message
Weekly Code Trading Co
The Hosted
Foreign Financials
Frenzied Financier
Popular
Related Hiroshi Spot
The Additional
Alcoholic Subject Group
The Federal
Longer Contentedness Place
Cognitive
Sound Banking
The Personal
Mustang Finance
Federal Fundraising
The Sound Lending
Compensatory
Agricultural
Happy Spot
Treasury Trading Co
Monetary Resource Pro
Correspondent Content
The Foreign
Wordpress Spot
The Hosted Open Ended
Structured Loans Pro
Ants Finance
Adequate Treasury
Initial
CheapFinance
Ronson Content
Understand Finance
Informal Treasurer
FreeBlog
Manifest Satisfied Collective
ThematicContent
Wordpress Blogging Trading Co
Wartime Funds Trading Co
Smug Trading Co
The Collaborative
The Public
The Related
Adequate Banking Trading Co
Campaign Treasurer Spot
Speculative Monetary Resource Trading Co
The Emotional
Pecuniary Resource Group
The Adequate
The Actual Substance
The Content
Subject Matter Spot
Specific
Cheap
Internal Pok Co
Substance Group
The Favorite
Cognitive Substance
Concrete Contained
Residual Satisfied
Cultural Components

Cool finance blog name ideas

Foreign Funded
Open Ended Group
The Speculative
Frenzied Financer
The Separate Pok
The Mobile
Ideological
ConcreteContent
Compensatory Treasury Collective
Wartime
CorporateBlog
Portent Content
Functional Financials
French Financial Group
The Objective
Cellular Components
Elapse Finance
Open Group
Essential Subject
Satisfied Collective
The Favorite
Alcoholic Substance Co
Favorite Carnet Place
The Daily
Internet Blogger Place
Gauntlet Content
Weekly
Capacity Collective
Federal Fundraising
AvailableFinance
External Wordpress
Hosted Carnet Collective
The Maximum Happy
Domestic Treasurer Spot
Project Content
Anonymous Open Ended Pro
Factual Subject Matter Pro
Cultural Components
Treasury Trading Co
The Current
Alcoholic
The Industrial
The Simple Wordpress
TypicalBlog
The Manifest
The Corporate Open Ended
Concrete Contained
Reflective
Contentedness Spot
Modern
Behavioral
The Wordpress
Entire Open Ended Spot
Foreign Financials
CulturalContent
The Private
Dry Subject
Educational Economics
Longer
Royal Economics Spot
French Treasurer
Provincial
Wordpress Collective
Mean
Funds Collective
Indirect
Subject Pro
The Sound Economics
Professional Pok Collective
The Digital
The Cheap Monetary Resource
The Google
Positive
Actual Smug Co
Objective Substance Spot
Email Open Ended Trading Co
Initial Subject Spot
Symbolic Subject
Outside Funds Co
Related Webpage Group
The Google Hiroshi
Inflationary Treasurer
Conceptual
GlobalFinance
InformationalContent
Frenzied Fundraising
Pok Group
Webpage Co
Frenzied Economics
Overall
Subject Spot
Term
Adequate Banking Trading Co
Substance Trading Co
The Highest Substance
Municipal
Economics Trading Co
Vaunted Content
Organic Complacent Spot
Essential Subject Matter Co
Mean Satisfied Trading Co
Dynamic Happy
Public Webpage
Regular Blogging Trading Co
Forecasts Finance
Free
Public
Related
The Educational
Satisfied Spot
Frenzied Financial
The Excellent
Extra
ConcessionalFinance
Political Weblog
Blogging Trading Co
InfluentialBlog
The Wartime
Cellular Curriculum
Concrete Components
Behavioral Treasury
Style
Contentedness Group
Foreign Fund
Cognitive Substance Place
InternalBlog
The Dynamic
The Factual Message
The Informational Subject

Unique finance blog name ideas

Essential
Based Bookmark
Code Place
Based Blogger
The Mental
Cultural Curriculum
The Collaborative
ExternalFinance
AdequateFinance
Own
The Intellectual Complacent
The Sound Lending
AlcoholicContent
Thailand Finance
Islamic
The Style Blogger
Underpants Finance
Symbolic Capacity Group
Egyptian Banking Collective
Popular Weblog
Digital Easygoing Collective
Positive Contentedness
Cognitive Complacent
The Fake Blogging
The Residual
The Informative
Video
NewBlog
Extra Treasury Place
Read Wordpress Group
Successful Hiroshi Place
InterestingBlog
InternetBlog
Google
Pecuniary Resource Spot
Functional Funds
Longer Contentedness Place
Personal Blogger Trading Co
Individual
The Bacterial
Latent
Dynamic
InadequateFinance
Typical Webpage Place
Ethical Satisfied Collective
Political Open
Campaign Treasurer Spot
Local
Concrete Composition
Governmental
Blogger Trading Co
Digital
Satisfied Group
The Simple
Substance Group
The Real Blogger
The Entire
Subject Matter Collective
Extra Pecuniary Resource Collective
MoralContent
Symbolic Subject Place
The Symbolic
The British Cash In Hand
Micro
Concepts Content
Federal Fund
Ethical
Multimedia Capacity Co
Style Blogging
The Multimedia
FrenziedFinance
Sound
Fake
Pecuniary Resource Place
The Mean Subject
ImperialFinance
Despondent Content
Technical Message
The Manifest Satisfied
RelatedBlog
Semantic
Simple
Indian
Cognitive Composition
The Compensatory Funds
French Fiscal
Capacity Spot
Low Subject Co
The Necessary
Code Pro
Corporate Loans Spot
Conceptual Components
InternalFinance
Pok Trading Co
FederalFinance
Adequate
The Individual Pok
Popular Webpage
Factual Smug Place
Front-end Content
Verbal
Residual
Organic
New Weblog
IndianFinance
Economics Co
The Academic Message
Cultural Component
Concrete Easygoing Trading Co
LongerContent
Official Financial
Rich Subject Pro
WartimeFinance
Longer Satisfied Spot
The Informal Treasurer
Functional Treasurer Spot
Based Backlink
Highest Smug Pro
Content Carnet Trading Co
Style Pok Co
The Audio
Professional Weblog Spot
The Foreign
Favorite
External Open Ended Collective
Blogging Spot
Frenzied Fin
Multimedia Happy Co
The Internal

Cute finance blog name ideas

Municipal Lending Collective
Provincial Treasurer
Informal Treasurer
Obscure Webpage Trading Co
Convict Content
Indian Economics Group
The Informal
The Minimum
Minimum Subject Spot
Simple Blogging Pro
Smug Collective
Positive Substance
Available Lending Group
Sorbent Content
Concert Content
The Cultural
Treasurer Pro
Wordpress Place
Organic Smug
WrittenBlog
The Email Open
The Egyptian
Separate Open
Message Spot
ActiveBlog
Code Spot
Informative Blogging Pro
Finland Finance
Global
Johnson Content
Easygoing Pro
Thematic
The Inadequate
ModernFinance
Cotton Content
The Cellular
BehavioralFinance
The Specific Contentedness
Reflective Webpage Place
Easygoing Spot
Multimedia
Content Open
Rich Satisfied Pro
The Lower
The Emotional
The Behavioral Cash In Hand
Typical
Based Bill Poster
Foreign Financial
Propositional Complacent Co
ColonialFinance
Cognitive Components
Total Contentedness Collective
Code Group
The Free
The Dynamic Message
Direct
HighFinance
RegularBlog
Structured Loans Pro
Speculative
External
Economics Collective
Colonial
Subject Group
CellularContent
Frenzied Fund
Torrent Content
The Overall
Substance Place
Personal
Satisfied Pro
ContentBlog
The Thematic Message
The Content
Concrete Contentedness
The Low
Cellular Component
Local Pecuniary Resource Spot
The Semantic Capacity
Concrete Contains
Maximum Easygoing
Entranced Finance
Cultural
Agricultural
Looking Blogger Co
Technical Satisfied
The Public Carnet
Residual Satisfied
IslamicFinance
Solid
The Essential
Federal Financial
The Content Blogging
Happy Pro
External Code Spot
Forgotten Content
Based Hiroshi Trading Co
SemanticContent
Fondant Content
The Factual
Fake Code
Subject Place
Cultural Cognitive Content
The Rich
Open Ended Spot
Active Weblog Collective
Public Loans Spot
VideoBlog
Objective Subject Matter
Sporting Content
Economics Pro
Lending Collective
External Monetary Resource
The Real Weblog
Complacent Collective
Subject Matter Pro
Satisfied Place
The Commercial
Financed Finance
Multimedia Satisfied Pro
British Banking
Sonnet Content
British Funds Group
The Orthodox Economics
Highest Subject Matter Place
Convent Content
The Additional
Inflationary

Clever finance blog name ideas

Dawning Content
CheapFinance
Cultural Contained
Frenzied Financial Group
Symbolic
Multimedia Contentedness
CheapFinance
Rural
Necessary Treasury Co
Adequate Treasury
Webpage Collective
ProfessionalBlog
Conceptual Contentedness
Based Bookmarklet
Corporate
Plants Finance
Original Wordpress Place
Manifest Satisfied Collective
RealBlog
FreeBlog
Cognitive Contained
Volatile Contentedness Group
Emotional Substance
Concrete Curriculum
EmpiricalContent
Regular Weblog
AdditionalFinance
British Monetary Resource Pro
Wartime Funds Trading Co
Hosted Open Ended Pro
Current
Written
Available Loans
Longer Subject
AnonymousBlog
Multimedia Message Co
Sufficient Treasurer
French Financer
Specific Complacent Collective
ThematicContent
CollaborativeBlog
Moral
Hosted Webpage
Subject Matter Group
Cognitive
The Conceptual
Audio Carnet Trading Co
Blogging Group
ConceptualContent
Economics Spot
Theoretical
Speculative Monetary Resource Trading Co
Pecuniary Resource Co
CommercialFinance
Based Blurb
Financial Co
MeanContent
Based Blogosphere
The Related
ManifestContent
The Indirect
Subject
The Direct Pecuniary Resource
Campaign Treasury
Cognitive Substance
Theoretical Message
The Wordpress Weblog
Wordpress Co
Based Blogging
Adequate Economics
The Typical Pok
Lending Place
Cellular Cognitive Content
Longer Contentedness
The Based
Pok Co
Functional Fund
Subject Happy Collective
French Fund
Direct Pecuniary Resource Co
Open Ended Collective
The Official
Treasurer Spot
The Provincial
The Behavioral
Wanted Content
Outside Loans
Theoretical Contentedness
Ronson Content
Educational Loans Pro
Academic
Technical Satisfied Group
Influential
Direct Financial Group
French Funding
Initial Subject Group
The Solid Complacent
Symbolic Subject Matter
Open Pro
Cognitive Contains
Contex Content
Cultural Complacent
The Influential Wordpress
Initial
NecessaryFinance
Loans Trading Co
Grants Finance
First
Based Treasury Co
Sufficient Pecuniary Resource Group
Specific
Webpage Pro
Weekly Code
Livejournal Hiroshi Place
Domestic Economics
Sound Treasurer Spot
Written Code Place
Corporate Cash In Hand Trading Co
Carnet Co
The Functional
Foreign Fin
Wordpress
Enhanced Finance
Code Co
CorporateFinance
Subject Happy Group
Complacent Group
Blogger Collective
Hiroshi Group

Best finance blog name ideas

Representational Substance Spot
Professional
RelativeContent
StyleBlog
ExtraFinance
Subject Matter Spot
Royal Loans
Message Place
Private Treasurer Pro
Term Treasury
The Rich Message
Expand Finance
Important Content
Forecasts Finance
Smug Trading Co
The Interesting
SeparateBlog
Campaign
Weblog Group
The Multimedia Contentedness
The Residual Contentedness
Hiroshi Spot
RuralFinance
Official
Mobile Open Ended Pro
Conceptual Smug
CampaignFinance
PrivateBlog
Objective Subject Group
Substantive Satisfied
Ants Finance
Cash In Hand Place
The Total
SimpleBlog
Internal Financial Place
Precise Satisfied
ReflectiveBlog
Institutional
InternationalFinance
Loans Spot
Dreamt Content
Adequate Financial
EducationalContent
EntireBlog
Initial Capacity
OwnBlog
Cultural Capacity
Federal Monetary Resource Place
Loans Co
The Institutional Banking
Cognitive Capacity
Banking Co
Internet Hiroshi Trading Co
Internal
Initial Capacity Co
Cognitive Component
Wordpress Group
PreciseContent
The Islamic
Wordpress Weblog Spot
Open Ended Place
Local Treasurer
Wordpress Spot
Transplant Finance
The Professional
New Weblog Collective
Internet Pok Place
Low Capacity
Available
Mean Capacity Place
Cash In Hand Trading Co
Factual
Hiroshi Collective
Initial Capacity Trading Co
Necessary
Mobile Carnet
Foreign Fundraising
The National
Conceptual Composition
Cellular
Organic Easygoing Group
Frenzied Financials
OnlineBlog
Particular Pok Collective
InformalFinance
The Foreign Cash In Hand
Average Happy
SuccessfulBlog
Latent Satisfied
Political Weblog Trading Co
The Hosted
Complacent Co
Functional Financial
French Financier
Open Collective
Moral Happy
SelfFinance
New
Pok Collective
InitialContent
SufficientFinance
Alcoholic Subject Group
The Internal Loans
Based Bookclub
The French
French Fundraising
Indirect Pecuniary Resource
The Entire Webpage
Rotten Content
Complacent Trading Co
FrenchFinance
Mathematical Funds
Popular Carnet Pro
Webpage Group
Federal Fiscal
HostedBlog
Monetary Resource Group
Cellular Context
Cheap
PopularBlog
The Email
Nonsense Content
Concrete Context
The Weekly
Official Code Pro
Internal Pok Co
Actual Capacity
Weblog Collective
Private

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Finance Blog:

Simple is always better

This means a few different things. Your finance blog name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your finance blog:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Finance Blog: Everything You Need To Know

‹

›

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile