290+ Trendy Names For Your Fashion Business

•

Updated: December 28th, 2022

So, you've come up with the perfect fashion business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your fashion business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best fashion business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your fashion business.

Need to start an LLC? Create an LLC in minutes with Firstbase.

Fashion Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of fashion business name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy fashion business name ideas

Studio 51 Clothing Co.
Bewitched Boutique
Clothina
Zalya
Retro Walk
Naturalis Fabrics
Fashionista
Grane
Womenue Fashion
Dream in Fabric
Glamorous Glow Fashion
Spin Up
Trendy Threads
Rosy Cheeks Children’s Apparel
Righteous
Banana Wear
Body Canvas
English Factory
Sublime Trend
Wrender
Vintage Vault Clothing Co.
Retronic Wear
Lurp
Spook
Dressify
Love of Fashion
Parachute
Hunny Bunny Baby
Hunny Bunny Clothing
Elegantik Dress
Spotlight on Style
Wearly
Paisley Tree
Bishop + Young
Sacred Stitch
Twinkle Baby Clothing
Imperative
Bee Free
Kent Street
34 Threads
Wyndow
Green Stitch
Vintage Corner
Lattice
Rosebuds for Girls
Catwalk Juniors Clothing
dress.me
Aqua 4 Swimwear
Greentleman Suits
Costume Forever
Ingenue
Apparel 360
Runaway Jeans Co.
Sleek Style
Porcelain Apparel
Hendrix
Jim & Jago
Sedation
Tailgate
Diffusion
Momo Beauty
Mango Stitch
After Market
Network
Hobnob
LUXXE Suits
Fashion Science
Retro Wear
Pious
Gallery
Fabulous Fabrics
Dual Trak
DimeInd
Redwood Sportswear
Tanked Up Co.
Budget Beauty
Rules of Conduct
Tingle
FoxHill Fashion
Full Effect
Delany & Ives
Textilmatic
Green Fabrique
Forever Teen
Blueberry Bean
Prescott
Lovely Lady Fashion
Nirvana Elegance
Delorus
Elegant Apparel
Nivus Clothing
Time Out
Stockton
Balsamic
Vintage Wear
Fiber Fashion
Odin Marie
Lavish
Abandon
Active Pilot
Teen Tops
Adventure Apparel Co.
Acentuate
Modern Walk
Chaperon
Resonate
Freestyle Men’s Fashion
Foreign Falcon
Carmine
For all
Sunglow Fashion

Creative fashion business name ideas

Jelly Kelly
Summertime Sadness Clothing
York & Dante
Tetraloop
Dwell
Finest Stitch
Expensive Sportswear
Clothing Group
The Brave Dress
Paddle Apparel
Environmental Vogue
The Casual
Comfortable Coat
FittingApparel
The Parallel
ComfortableClothing
Positive Tendency Group
WhiteClothing
Spurge laurel Apparel
The Curious
Forge Pro
Wet
The Hand
ComplementaryFashion
Garb Spot
The Key
DistinctiveApparel
Made
Traditional Clothing
Athletic Academic Gown
Red coral Apparel
The Leisurely
Temporal Tendances
The True Way
The Haphazard
The Current
OrderlyFashion
Plain
Comfortable Casualwear
Drift Group
Comfortable Outerwear
Moping Clothing
The Elegant
Wear Pro
SplendidApparel
The Strange Mode
Structural Curve Collective
Overall Curve Pro
Dark
Fine Wear Co
Usual Mode Place
The Step
WetClothing
Striking Forge Co
FeminineClothing
Consistent Manner Collective
Underwear Trading Co
Orderly Dress
Outer Underwear Trading Co
The Strange
The Following
The Modern Swerve
NecessaryClothing
Distinctive Tog Collective
Systematic Mode Collective
Suitable Vesture Group
The Secular
Exploding Clothing
Garb Trading Co
Classic Apparel
Thick
Outer Tog Collective
Fasten Apparel
English
Timely
The Brave
The Contemporary Swerve
The Suitable Vesture
Fresh Clothes
Wardrobe Trading Co
Sleepwear Collective
The Key Slew
Curve Spot
Outdoor Wear Pro
Colorful Coats
Plural Apparel
Ideological
Cut Collective
Appropriate
Royal
Enough Apparel
EnvironmentalTrends
The Technological
Protective Sleepwear Pro
StrangeFashion
Rough Garments
LightClothing
The Magnificent
TatteredClothing
Colorful Coat
Stems Trends
The Following Slue
Coding Clothing
Cut Place
The Suitable
Friendly Form
Similar Tendency Spot
The Coordinated Forge
The Distinctive
Bay laurel Apparel
BrightClothing

Learn more about starting a fashion business:

Where to start?

-> How much does it cost to start a fashion business?
-> Pros and cons of a fashion business

Need inspiration?

-> Other fashion business success stories
-> Marketing ideas for a fashion business
-> Fashion business slogans
-> Fashion business Instagram bios
-> Fashion business Instagram captions

Other resources

-> Profitability of a fashion business
-> Fashion business tips
-> Blog post ideas for a fashion business
-> Fashion business quotes

Funny Fashion Business Names

Feminine Enclothe Co
Strange
Comfortable Claws
EnvironmentalTrends
Linear Style Group
Channels Apparel
The Style
Term Technologies
Outerwear Pro
Course Pro
Raiment Trading Co
The Everyday Underwear
Everyday Vesture Co
Fashioned Fashion
Major Drift Co
The Soiled
The Masculine
Cheap Coats
Curve Trading Co
Scanty Garments Group
Developmental Drift Pro
The Contemporary Drift
Slew Place
The Like
Evolutionary Slue Pro
Coding Clothing
Boding Clothing
FashionableClothing
Colorful Coats
Significant
Made Dress Collective
Beautiful Raiment Group
The Day Garb
Proper Garb
The Sequential
IdenticalFashion
Made Apparel Group
Technological Trajectories
Cultural Curve Co
Western Wearing Apparel Collective
The Bed Wearing Apparel
Cabin Apparel
Exploding Clothing
The Fine
Made
Suitable Enclothe Co
Dark
The English
The Social
WarmerClothing
Overall Curve
Current
The Goodly Clothes
Cloaking Clothing
Slue Pro
The Observed
FeminineApparel
InsufficientClothing
Indirect
OffClothing
Systematic Mode Collective
Opposite Course Collective
Orderly Dress
Slue Spot
Term Tastes
Downward
Hems Trends
Recent Slew Group
The Orderly
Panel Apparel
Warm
HandClothing
The Comely
The Roman
Regular Clothing
The Neurotic Curve
Significant Curve
Colorful Children
Ideological
Broad
Usual Forge
Term Technological
Outward Vesture
Best Clothing
The Certain
Vogue Collective
The Fashionable Clothing
Bay laurel Apparel
Joking Clothing
Grapple Apparel
Related
CasualClothing
The Indirect
Exposing Clothing
Cut Trading Co
Garb Trading Co
StraightforwardFashion
Warm Clothes Collective
Orderly Couture Trading Co
Plural Apparel
The Thick
The Timely Mode
TraditionalFashion
Garb Spot
The Artistic
Torn
FreshClothing
Cashing Fashion
Tendency Group
Couture Co
Fashions Fashion

Cool fashion business name ideas

Warm
Environmental Swerve
PeculiarFashion
The Richest
Garments Place
The Approved Mode
The Tight Sportswear
The Term
Normal
The Striking
Goodly
FollowingTrends
The Technological
FriendlyFashion
Style Wear Trading Co
Cheap
IrregularFashion
Current Cut Co
Dragon Apparel
Cut Trading Co
ParallelFashion
Broad
Casual
Recent Slew Group
The Statistical
Imagine Fashion
Torn
Overall Curve Pro
Distraction Fashion
Traditional Clothing
Clothing Trading Co
Rations Fashion
Clothing Collective
Magnificent Clothe
Better Garments Spot
SoiledClothing
Female
ColorfulClothing
The Masculine
FeminineApparel
Slue Pro
Fasten Apparel
Evolutionary Slue Pro
Fresh Clothe Trading Co
Composing Clothing
Scanty Dress Spot
Forge Group
Goodly Garb Place
The Appropriate
Torn Outerwear Collective
Bright Wear
Underwear Spot
Special
The Extra
Fashionable Wear Place
Panel Apparel
BasicTrends
The Developmental Curve
The Hand
The Broader
The Environmental Cut
Personal Garment Pro
The Opposite Tendency
FineClothing
Term Tendency
Wear Trading Co
Cut Place
The Everyday Underwear
Epidural Apparel
Orderly Couture Trading Co
Soaked Sportswear
Outer Wearing Apparel Place
HaphazardFashion
Vesture Place
Bright Raiment
Colorful Coats
Technological Thrusts
Appropriate Academic Gown
Temporal Swerve Place
Fashionable
Expensive Sportswear
ProtectiveClothing
Piecemeal Way Spot
The Oriental Clothing
Temporal Trendsetters
The Personal
Wet
The Past
The Thick
DevelopmentalTrends
Loading Clothing
Contradictory Veer Spot
Slew Trading Co
Significant Swerve Co
Temporal Tastes
BrightClothing
Wardrobe Spot
Decomposing Clothing
Apparel Trading Co
Dependent Way
The Regular Dress
Seemly Garb
Basic
Temporal
Economic
The Predictable Style
Term Technological
Swerve Place
StrangeFashion
Step Mode Trading Co
Joking Clothing

Unique fashion business name ideas

Environmental Curve Group
Brave Dress Place
Magnificent
Customary Wear
Comfortable Clothier
Term Tastes
Term
CulturalTrends
Masterly Couture
FemaleClothing
The Observed
The Outdoor
Appropriate Accessories
Characteristic Way Place
NormalFashion
Apparel Group
Approaching Clothing
International Veer
Vogue Trading Co
The Finest
Used
The Everyday
Consistent Manner Collective
CuriousFashion
DayApparel
Colorful Coat
Spare Garments Group
The Proper Enclothe
Tendency Group
The Comfortable
Similar Tendency Spot
Likely Vogue
Tog Place
The Costly Vesture
Athletic Aguise
Historical
Thick
Western Wardrobe
Vesture Trading Co
Progressive
FineApparel
The Colorful
Adequate Wearing Apparel Spot
Warm Clothes Collective
ComelyApparel
Linear Style Trading Co
Garments Collective
The Progressive Drift
Temporal Tendances
Indirect Mode Spot
Suitable Enclothe Co
Cheap Coats
The Clean
SecularTrends
Dresses Collective
Way Pro
Consistent
Modern
The Certain
The Parallel Manner
The Analogous Forge
Gorgeous Clothes Co
The Secondhand Garments
Proper Garb
The Dominant
The Timely Mode
The Progressive
Friendly Format
The Timely Couture
Significant
The Regular
Comfortable Coat
Linear Veer Collective
Oriental
Like Clothing Spot
Way Trading Co
Inadequate Garments Trading Co
PiecemealFashion
Casual Vesture
The Splendid
The Indirect
NecessaryClothing
The Elegant Garment
The Brave Dress
OrderlyFashion
Protective
Downward
The Off
Soft
The Occupational
Curve Co
Mansion Fashion
Strange
The Dependent
Sheep laurel Apparel
Matching Fashion
WhiteClothing
The Social
Similar Style
Secular Slew Collective
The Step
Drift Spot
Cheap Claws
The Leisurely
Bed Wearing Apparel
ExpensiveClothing
ExemplaryFashion
Cultural Slew
Drift Group
The Main
Broader Swerve Pro

Cute fashion business name ideas

Best Wear
Temporal Tendency
Cloaking Clothing
Outdoor Wear Pro
Manner Pro
The Customary Dress
Systematic Way Group
Fresh Clothes
Appropriate
Loose Wearing Apparel Group
Dashing Fashion
The Consistent Dresses
The Piecemeal
The Orthodox
The Wearing
The Interesting Veer
Seemly Tog Collective
Technological Technological
Coarse Claws
CasualClothing
Regular Clothing
The White
WhiteApparel
Wardrobe Trading Co
Moping Clothing
Plural Apparel
Main
OppositeTrends
Favorable
OffClothing
Fashionable Wearing Apparel
Dress Place
Red coral Apparel
Friendly Form
Temporal Topics
BedClothing
Seemly Garb Trading Co
Wearing Apparel Collective
Raiment Spot
LiteraryTrends
Couture Co
Continuous
Clothing Place
MechanicalFashion
The Roman
Cheap Children
Philosophical
Parallel
AdverseTrends
TraditionalFashion
The Elegant
Simple Manner
ComfortableClothing
The Circular Style
Term Temporal
Feminine Enclothe Co
Comfortable Casualwear
Consistent Dresses
Hallel Apparel
Friendly Fash
Linear Style Group
Folding Clothing
Friendly Footwear
The Handsome Garment
Cut Collective
The Casual
Veer Trading Co
Channels Apparel
Seemly
Clean Garments Pro
StrikingFashion
Flying squirrel Apparel
Temporal Technologies
Major Veer
Cultural Slue Trading Co
The Suitable
Suitable Vesture Group
Appropriate Armozeen
The Philosophical
HandClothing
NationalTrends
ShowyApparel
RoutineFashion
Unravel Apparel
Inflationary
Dragon Fashion
Friendly Fashion House
Masculine
Peculiar Clothing Place
The Coarse Wear
Curve Place
Athletic Abercrombie
Clean Confection
The Like
InsufficientClothing
Captain Fashion
Exploding Clothing
Elegant Dress Trading Co
Technological Tastes
Clean Clothier
Glorious Dress Place
The Fashionable Clothing
Castle Apparel
Made
ConsistentFashion
The Past Curve
FreshApparel
The Divergent
Coordinated
Major
SplendidApparel

Clever fashion business name ideas

Casual Enclothe
Athletic Attirement
Costly Raiment Place
The Recent Slew
Curve Trading Co
Coarse Confection
Garb Spot
The True Way
SystematicFashion
Usual Forge
The Global
Continuous Clothing Trading Co
EnvironmentalTrends
Outerwear Trading Co
The Brave
Developmental Drift Pro
Floral Apparel
Contradictory Course
The Ragged
Insufficient Vesture Group
Neat Wear Co
Couture Group
Sleepwear Pro
Stony coral Apparel
ModestApparel
Ordinary Dress
RichClothing
Made Apparel Group
The Following
Customary
The Coordinated Forge
Spurge laurel Apparel
Wear Pro
Auroral Apparel
Appropriate Academic Costume
Apparel Co
EnglishFashion
Vogue Collective
Irregular Garments Place
The Demographic
The Fitting Sleepwear
Orderly
RecentTrends
Sleepwear Place
Primitive Mode
The Bright Sleepwear
The Dramatic
The Simple
Reaction Fashion
ComplementaryFashion
Tendency Pro
The Tight
Everyday Garment Trading Co
Underwear Pro
Dresses Pro
Slue Spot
Made Clothing Pro
Dosing Clothing
Underwear Trading Co
Heavy
Appropriate Attire
Fashions Fashion
Raffle Apparel
Term Vogue Collective
Style Group
Molding Clothing
The Better Sportswear
Peculiar Style Pro
Civilian Costume
Barrels Apparel
Style Vesture
The Hierarchical
Feminine
Dress Pro
FreshClothing
FittingClothing
Simple Clothing Pro
Coordinated Couture
Timely
Tackles Apparel
The Distinctive
The Run
Dresses Spot
Plain
PhilosophicalTrends
Hems Trends
The Necessary Tog
LightClothing
The Orderly
Appropriate Aguise
The Historical Swerve
Predictable Forge Co
Sleepwear Collective
Rich Tog Trading Co
The Mean Vesture
UpwardTrends
Garb Group
SoakedClothing
GloriousApparel
RichApparel
Forge Collective
Everyday Clothes Group
Throwing Clothing
Soaking Clothing
Dress Spot
Exemplary
Overall Curve
Technological
ElegantApparel
The Comely
The English

Best fashion business name ideas

Oriental Manner Collective
Clear Slew Group
Circular
Rough Underwear Group
Continuous Mode Group
IdenticalFashion
Bowling Clothing
Clothe Group
Vesture Spot
Technological Trajectories
The Appropriate Enclothe
The Current
TatteredClothing
Current
ContinuousFashion
The Day
SpareClothing
The Curious
The Friendly
The Haphazard
New
The Contemporary Drift
Thick Vesture Collective
Hand
The Customary
Casual Camis
Outerwear Pro
The Broad Curve
Significant Curve
Wearing Apparel Group
CustomaryFashion
Curve Group
Outer Underwear Trading Co
Rolling Clothing
The Significant Vogue
Appropriate Garment
Glorious Garment
SpectacularFashion
The Everyday Vesture
ConsistentTrends
Friendly Fashionista
The Parallel
Neurotic Slew Pro
FeminineClothing
Curve Spot
Comfortable Outerwear
The Latest
The Goodly
CostlyApparel
Usual Mode Place
Technological Tendency
Colorful Children
Typical
The Suitable Vesture
Fashionable Dress
Mode Group
The Neurotic Curve
Temporal Tendencies
Royal
The Identical
The Following Slue
Adequate Underwear Trading Co
Social Style Collective
The Significant Tendency
The Secular
GlobalTrends
Wear Place
The Outward Clothing
General
Mashing Fashion
Distinctive Tog Collective
Course Spot
Dominant
Paddle Apparel
Coding Clothing
Tattered Sportswear Pro
Dresses Group
Like
The Strange
Outerwear Collective
Outer Tog Collective
DistinctTrends
Ideological
Better Apparel
NeuroticTrends
Exposing Clothing
WaterproofClothing
The Loose
Occupational
Casual Casualwear
ArbitraryFashion
The Ordinary
English
Athletic Attire
Drift Co
The Predictable
National Cut
The Contemporary Swerve
The Related
The Predictable Apparel
Athletic Activewear
Rough Apparel Place
Ragged Garment Trading Co
The New Vogue
The Temporal
The Soiled
The Magnificent
Best
Favorable Slew Pro
Seasonal Tendency
Magnificent Garb Collective

Clothing brand business name ideas

Nifty Fashion
Fashion Member
BlackDog Fashion
Diamond Fashion
Indigenous Fashion
Fashion Blaster
Champ Fashion
Fashion Click
Synergy Fashion
Fashion Pass
Arc Fashion
Fashion Build
Sublime Fashion
Allegro Fashion
Fashion Roots
Inter Fashion
Fashion Fever

Fashion collection name ideas

Alice in Wonderland Collection
Amazing Grace Collection
Angels Collection
Beauty and the Beast Collection
Belle of the Ball Collection
Beyond the Stars Collection
Black Swan Collection
Bluebird of Happiness Collection
Bold and Beautiful Collection
Bright Lights, Big City Collection
Butterfly Garden Collection
Cinderella Collection
City of Lights Collection
Classic Glamour Collection
Colors of the Wind Collection
Country Girl at Heart Collection
Crystal Kingdom Collection

Fashion Show Names

Elegant Point
Fashion Square
Polka Dots and Popcorn
Crown Exhibitions
Chic Street Week
Hotties In Styles
Glam it up right here
A Night of Fashion
Fashion Giraffe
Bold Fabrics
Styling Tomorrow
Vibrant Colors
The Wow Factor
Trendy Trends
Hamptons Hippies
The Apparel Addict
Fashion Cartography
Styles of London
Dose of Fashion

Nicknames for fashion designer

Castle Apparel
MisterSilk
HipsterStylist
Fashion Plains
Garments Retro
Wearablest
Mr. Mohawk
Finest Stitch
Fancy_Freckle
MFashion
Marlon_Rocks
Clothing Cupcakes
Pantsurgeon
FashionPony
Fashnick
Snag Fashion
GlamourPuss
Apparel Buzz
BootsWithSpurs
Zoobazz

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Fashion Business:

Simple is always better

This means a few different things. Your fashion business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your fashion business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Fashion Business: Everything You Need To Know

‹

›

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile