290+ Trendy Names For Your Fashion Business

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Updated: March 21st, 2025

So, you've come up with the perfect fashion business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your fashion business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best fashion business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your fashion business.

Need to start an LLC? Create an LLC in minutes with Firstbase.

Fashion Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of fashion business name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy fashion business name ideas

Studio 51 Clothing Co.
Bewitched Boutique
Clothina
Zalya
Retro Walk
Naturalis Fabrics
Fashionista
Grane
Womenue Fashion
Dream in Fabric
Glamorous Glow Fashion
Spin Up
Trendy Threads
Rosy Cheeks Children’s Apparel
Righteous
Banana Wear
Body Canvas
English Factory
Sublime Trend
Wrender
Vintage Vault Clothing Co.
Retronic Wear
Lurp
Spook
Dressify
Love of Fashion
Parachute
Hunny Bunny Baby
Hunny Bunny Clothing
Elegantik Dress
Spotlight on Style
Wearly
Paisley Tree
Bishop + Young
Sacred Stitch
Twinkle Baby Clothing
Imperative
Bee Free
Kent Street
34 Threads
Wyndow
Green Stitch
Vintage Corner
Lattice
Rosebuds for Girls
Catwalk Juniors Clothing
dress.me
Aqua 4 Swimwear
Greentleman Suits
Costume Forever
Ingenue
Apparel 360
Runaway Jeans Co.
Sleek Style
Porcelain Apparel
Hendrix
Jim & Jago
Sedation
Tailgate
Diffusion
Momo Beauty
Mango Stitch
After Market
Network
Hobnob
LUXXE Suits
Fashion Science
Retro Wear
Pious
Gallery
Fabulous Fabrics
Dual Trak
DimeInd
Redwood Sportswear
Tanked Up Co.
Budget Beauty
Rules of Conduct
Tingle
FoxHill Fashion
Full Effect
Delany & Ives
Textilmatic
Green Fabrique
Forever Teen
Blueberry Bean
Prescott
Lovely Lady Fashion
Nirvana Elegance
Delorus
Elegant Apparel
Nivus Clothing
Time Out
Stockton
Balsamic
Vintage Wear
Fiber Fashion
Odin Marie
Lavish
Abandon
Active Pilot
Teen Tops
Adventure Apparel Co.
Acentuate
Modern Walk
Chaperon
Resonate
Freestyle Men’s Fashion
Foreign Falcon
Carmine
For all
Sunglow Fashion

Creative fashion business name ideas

Jelly Kelly
Summertime Sadness Clothing
York & Dante
Tetraloop
Dwell
Finest Stitch
TraditionalFashion
Soft
Related
FemaleClothing
The Parallel Manner
Distinct Slew Collective
UsedClothing
The Secular
Made Apparel Group
Clothing Trading Co
The Necessary Tog
The Striking
International
English
Appropriate Accessories
Swerve Place
Apparel Group
The Personal
Circular
Western Wardrobe
Societal Slew Collective
Social Style Collective
EnvironmentalTrends
Historical
National Cut
Appropriate Armozeen
The Orthodox
Soaking Clothing
EconomicTrends
Upward Tendency
StrikingFashion
Expensive
Tendency Place
The Contemporary Swerve
Simple Manner
Wear Spot
Manner Pro
The Clean
Timely
The Tight
Favorable Slew Pro
Underwear Spot
PhilosophicalTrends
Companion Fashion
SpectacularFashion
Casual Wearing Apparel Place
OffClothing
Raiment Co
FeminineApparel
Coordinated Couture
The Indirect
The Curious
Proper Garb
Made
Used
The Progressive Drift
The Fine
Comfortable Casualwear
Masterly Couture
Technological Trajectories
Significant
Technological Thrusts
The Predictable Apparel
SecularTrends
Wear Trading Co
Piecemeal Way Spot
FollowingTrends
Coherent
The Day Garb
Fashioned Fashion
Broader Swerve Pro
The Technological
The Striking Style
The Piecemeal Garments
FittingClothing
Western Wearing Apparel Collective
Like Clothing Spot
Appropriate Aguise
Peculiar Style Pro
Engrossing Clothing
Friendly Fashionista
International Veer
Everyday Garment Trading Co
Floral Apparel
Heavy
The Coarse Wear
Main
Technological Tastes
CasualClothing
Slue Spot
Holding Clothing
Step Dress
Colorful Coats
Suitable Enclothe Co
Royal
Amoral Apparel
Ragged
Clean Clothier
Best Wear
Protective
The Everyday Vesture
Dominant
Drift Spot
The Current
Key Vogue Co

Learn more about starting a fashion business:

Where to start?

-> How much does it cost to start a fashion business?
-> Pros and cons of a fashion business

Need inspiration?

-> Other fashion business success stories
-> Marketing ideas for a fashion business
-> Fashion business slogans
-> Fashion business Instagram bios
-> Fashion business Instagram captions

Other resources

-> Profitability of a fashion business
-> Fashion business tips
-> Blog post ideas for a fashion business
-> Fashion business quotes

Funny Fashion Business Names

Wardrobe Trading Co
Exploding Clothing
Adequate Wearing Apparel Spot
Comfortable Casualwear
Intramural Apparel
Predictable Couture Collective
Main
The Civilian
Seemly
Veer Trading Co
Progressive Swerve Co
Sportswear Spot
Dosing Clothing
CoherentFashion
Cut Collective
PeculiarFashion
Barrels Apparel
ComelyApparel
Clean Garments Pro
Soft
DayApparel
The Timely Mode
StraightforwardFashion
The Key Slew
Mean Vesture Spot
The Environmental Cut
Cultural Slew
The Regular
Sportswear Pro
Key Vogue Co
Comfortable Clothier
Wardrobe Place
Friendly Fashionless
The Extra
Step Mode Trading Co
The Outward Clothing
Wearing Apparel Collective
The Interesting
Wearing Apparel Trading Co
The Significant Tendency
Like
UpwardTrends
Related
The Predictable Apparel
Fashions Fashion
Fresh Clothe Trading Co
Clothing Group
The Parallel Forge
Western Wearing Apparel Collective
Ordinary Dress
International Veer
Western Wardrobe
Masterly
The Circular Style
The Fitting Sleepwear
EnglishFashion
The Brave
MechanicalFashion
Tight Wardrobe Pro
CostlyApparel
WhiteApparel
Usual Forge
Friendly Fashion Designer
Desultory Style Group
Drift Co
Appropriate Garment
The Modern Swerve
Matching Fashion
Cashing Fashion
Strange
The Off
Term Topics
Stashing Fashion
Coarse Claws
The Richest
Vesture Spot
The Elegant Garment
LikelyTrends
The Goodly
Athletic American Eagle
Way Pro
Appropriate Adidas
National Cut
The Piecemeal Garments
The Cheap
FittingClothing
Philosophical
Torn
The Current
Glorious Garment
Normal
FeminineClothing
The Oriental Clothing
Progressive
The Customary Dress
Term Vogue Collective
Dress Group
Apparel Co
The Style
HandClothing
Orthodox Dresses Co
Sportswear Trading Co
Channels Apparel
Recent Slew Group
The Certain
The Better
The Athletic
The Approved Mode
Predictable Forge Co
Mean Enclothe
Outerwear Collective

Cool fashion business name ideas

Made Dress Collective
Like Clothing Spot
Comfortable Casualwear
DayApparel
Rough Apparel Place
Suitable Enclothe Co
Colorful Casualwear
Indirect Mode Spot
ModestApparel
The Global
Outerwear Pro
Dragon Fashion
NecessaryApparel
Appropriate Accessories
Moping Clothing
Wardrobe Trading Co
Temporal Tastes
The Latest
Thick Vesture Collective
Sumptuous Garb Place
Garments Place
Apparel Trading Co
Manner Collective
Clean Clothier
Ordinary Dress
The Wearing
Step
Vesture Place
Significant Swerve Co
Best Wear
Couture Group
Tight Wardrobe Pro
Linear Style Group
Fresh Clothes
The Better
Sheep sorrel Apparel
The Richest
The Parallel Forge
The Contemporary Swerve
Outerwear Collective
SplendidApparel
Temporal
Basic
Better Garments Spot
Recent Slew Group
Distraction Fashion
Typical
Splendid
Wearing Apparel Group
Athletic Academic Gown
Drift Spot
The Interesting Veer
Royal
Plain
Vesture Group
The Tight
HaphazardFashion
The Finest
Faction Fashion
Style Trading Co
Strange
Sheep laurel Apparel
ComfortableClothing
LiteraryTrends
Term Temporal
ShowyApparel
Dragon Apparel
Mean Enclothe
Overall
Apparel Group
Tendency Place
The Best
OrderlyFashion
The Better Sportswear
Forge Group
FineApparel
WhiteClothing
Dependent Way
The Comely
Contradictory Course
The Coordinated Forge
Underwear Spot
InflationaryTrends
The Traditional Raiment
The Timely Mode
Rolling Clothing
The Occupational
FittingClothing
The Predictable
Bay laurel Apparel
Joking Clothing
Predictable Forge Co
The Brave Dress
Usual Mode Place
Heavy
The Dramatic
Neurotic Slew Pro
Related
Brave Dress Place
Casual Confection
Appropriate Activewear
Raiment Co
Modest Clothe
LikelyTrends
Oriental Manner Collective
Comfortable Coat
Term Tendency
StraightforwardFashion
Favorable Slew Pro
Main
Classic Apparel

Unique fashion business name ideas

Insufficient Vesture Group
Continuous
Continuous Clothing Trading Co
Amoral Apparel
Continuous Mode Group
OppositeTrends
NationalTrends
Way Trading Co
Mashing Fashion
The Everyday Vesture
The Personal
Spare Garments Group
Friendly Format
ParallelTrends
The Coarse Wearing Apparel
Normal
Overall Curve Pro
Apparel Co
FreshApparel
Friendly Form
Clear Slew Group
UpwardTrends
Peculiar Style Pro
Straightforward Apparel Place
Fashionable Dress
The Typical
CasualClothing
Clean Garments Pro
The Orthodox
Technological
Consistent Manner Collective
Garb Place
Composing Clothing
The Magnificent
Dominant
Ragged Sleepwear Trading Co
Dark
Curve Spot
TraditionalClothing
GloriousApparel
The Style
Everyday
Garb Group
The Routine Manner
The English
The Extra
Fashionable Wearing Apparel
Clothing Trading Co
Predictable Couture Collective
EnvironmentalTrends
Fox squirrel Apparel
The Hand
Raiment Trading Co
EverydayApparel
Clothing Co
Ragged
Athletic Activewear
Scanty Dress Spot
Dresses Trading Co
Social
OffClothing
Forge Pro
Seemly Tog Collective
Comfortable Outerwear
The Environmental Cut
SystematicFashion
The Coarse Wear
Barrels Apparel
Technological Trajectories
DistinctTrends
Torn Outerwear Collective
Dashing Fashion
Fashionable
The Following Slue
Outer Wearing Apparel Place
Style Group
Raiment Spot
Approaching Clothing
Glorious Dress Place
The Certain
Usual Forge
Cabin Apparel
Cheap
Bed Wearing Apparel
Wet
Friendly Forma
Major Veer
SoakedClothing
Goodly Garb Place
Sleepwear Place
Appropriate Attire
Boding Clothing
Dress Place
Colorful Children
Term Topics
Flying squirrel Apparel
The Athletic
Desultory
Key Vogue Co
Cloaking Clothing
The Suitable Vesture
Molding Clothing
The Dominant
FashionableClothing
Stems Trends
Goodly
Technological Technological
The Comfortable
Oriental
Curve Co
Technological Tendency

Cute fashion business name ideas

Opposite Course Collective
The Bed Wearing Apparel
Friendly Fad
Italian Apparel
WaterproofClothing
Seasonal Tendency
SpareClothing
Soft
Loose Wearing Apparel Group
Fashioned Fashion
Outer Dress Trading Co
Proper Raiment Group
The Colorful
Friendly Footwear
The Bright Sleepwear
Warm
Occupational
Peculiar Clothing Place
Ragged Garment Trading Co
SecularTrends
Appropriate Adidas
Distinct Slew Collective
TatteredClothing
Appropriate Academic Costume
Casual Vesture
Regular Clothing
FutureTrends
UsedClothing
Casual Wearing Apparel Place
DevelopmentalTrends
Western Wardrobe
Auroral Apparel
The Off
The Contemporary
Secular Slew Collective
Epidural Apparel
Vogue Trading Co
Engrossing Clothing
Used
Consistent Garments Collective
Athletic Attirement
Temporal Tendency
Fine Enclothe Spot
The Piecemeal Garments
Desultory Style Group
Likely Vogue
National Cut
Slashing Fashion
Mode Group
Course Spot
The White
Dresses Collective
The Significant Tendency
The Significant Vogue
Systematic Way Group
Comfortable Claws
The Main
Ordinary Sportswear
TraditionalFashion
Dresses Pro
Secondhand
The Day Garb
Past
GaudyApparel
HandClothing
Casual
Swerve Collective
Customary Wear
Tackles Apparel
Casual Camis
Slew Place
The Overall
The Thick
Civilian Costume
Appropriate
Suitable Vesture Group
The Casual
The Run
Casual Garments
The Mean Vesture
Significant Curve
Strange Clothing Trading Co
Throwing Clothing
The Controlled
The Orderly
Slue Pro
Made
Veer Trading Co
NecessaryClothing
WarmerClothing
Civilian Coat
Cut Collective
Timely
The Masculine
Broader Swerve Pro
CostlyApparel
Seemly
Colorful Claws
Castle Apparel
Environmental Swerve
Wearing Apparel Pro
Outerwear Trading Co
Style Spot
The Striking
WetClothing
Sleepwear Pro
Imagine Fashion
Current
Fine Wear Co
Antiviral Apparel
Beautiful Raiment Group

Clever fashion business name ideas

The Dependent
Dress Pro
IdenticalFashion
Better Apparel
Forge Collective
ExpensiveClothing
International
Female
Historical
Temporal Technologies
ArbitraryFashion
Feminine Enclothe Co
NormalFashion
Orderly Couture Trading Co
ParallelFashion
Coordinated
NeuroticTrends
Significant
The Interesting
Structural Curve Collective
Course Pro
Friendly Fashionless
Desultory Clothing Pro
The Tight Sportswear
The Adequate Outerwear
Comfortable Clothier
The Everyday Underwear
The Appropriate Enclothe
Friendly Fash
Gorgeous Clothes Co
RoutineFashion
DistinctiveClothing
Traditional Clothing
Wear Place
The Temporal
The Fashionable Clothing
The Striking Style
Similar Style
Soaking Clothing
AdverseTrends
CoherentFashion
Term Vogue Collective
The Customary
Personal Garment Pro
Scanty Garments Group
Cut Trading Co
Philosophical
SeemlyApparel
Garments Collective
Customary
Economic
The Related
The Past
Grapple Apparel
Friendly Fashionista
Everyday Garment Trading Co
The Linear
Friendly Fashion Designer
Casual Casualwear
The Traditional
Thames Trends
New
RegionalTrends
OuterClothing
Exposing Clothing
Clean Confection
Progressive Swerve Co
Outdoor Wear Pro
Favorable
Term Technological
RichApparel
Fasten Apparel
Vesture Spot
The Splendid
The Key
The Clean
Rich Tog Trading Co
Underwear Trading Co
Enough Apparel
Like
Downward
Cultural Slue Trading Co
Made Clothing Pro
The Appropriate
Cashing Fashion
Dresses Spot
The Goodly Clothes
Protective
Athletic Aguise
ContemporaryTrends
The Customary Dress
Feminine
Raffle Apparel
The Cheap
Made Raiment
Sportswear Pro
Sportswear Spot
Outer Underwear Trading Co
Outer
Coarse
ProtectiveClothing
The Past Curve
Societal Slew Collective
Coherent
Special
Manner Pro
Royal Garb Place
The Step
Outward Vesture
The Regular Dress
Intramural Apparel

Best fashion business name ideas

Drift Co
Global Drift Collective
Cheap Children
Cheap Confection
The Technological
Demographic Swerve Group
The Soiled
Fashions Fashion
The Demographic
Athletic American Eagle
Wearing Apparel Trading Co
Coarse Claws
The Secondhand Garments
Term Tastes
The Key Slew
The Suitable
Coarse Confection
Temporal Tendencies
IrregularFashion
Orthodox Dresses Co
Warm Clothes Collective
Traction Fashion
Systematic Mode Collective
Best Clothing
Cut Place
Latest
SoiledClothing
The Conventional Couture
ComelyApparel
The Handsome Garment
Costly Raiment Place
Plural Apparel
The Proper Enclothe
The Divergent
The Approved Mode
Hems Trends
The Similar
Masculine
Captain Fashion
Colorful Coats
Dresses Group
ConsistentFashion
MechanicalFashion
Vesture Trading Co
The Outward Clothing
Indirect
Mean Vesture Spot
The True Way
Hand
The Opposite Tendency
Primitive Mode
The Broad Curve
The Indirect
Adequate Underwear Trading Co
The Circular Style
Spurge laurel Apparel
ExemplaryFashion
Casual Enclothe
Expensive Sportswear
Made Apparel Group
Athletic Abercrombie
Companion Fashion
The Current
InsufficientClothing
The Hierarchical
FittingApparel
Tog Place
Proper Garb
Cultural Curve Co
Orderly Dress
The Statistical
Step Dress
The Recent Slew
Holding Clothing
Clothes Trading Co
Cheap Coats
The Roman
The Progressive Drift
Elegant Dress Trading Co
The Curious
Progressive
ElegantApparel
Technological Tastes
The Ragged
The Contemporary Drift
Comfortable Coats
Underwear Pro
Enough Vesture Group
The Loose
Slue Spot
Coarse Costume
Term
Seemly Garb Trading Co
Tattered Sportswear Pro
Coordinated Couture
Magnificent Garb Collective
The Historical Swerve
Parallel
The Oriental Clothing
The Everyday
The Coarse
Garments Spot
Contradictory Veer Spot
Adequate Wearing Apparel Spot
Expansion Fashion
Circular
Magnificent Clothe
Upward Tendency
SpectacularFashion
The Western Wearing Apparel
Clothing Collective

Clothing brand business name ideas

Nifty Fashion
Fashion Member
BlackDog Fashion
Diamond Fashion
Indigenous Fashion
Fashion Blaster
Champ Fashion
Fashion Click
Synergy Fashion
Fashion Pass
Arc Fashion
Fashion Build
Sublime Fashion
Allegro Fashion
Fashion Roots
Inter Fashion
Fashion Fever

Fashion collection name ideas

Alice in Wonderland Collection
Amazing Grace Collection
Angels Collection
Beauty and the Beast Collection
Belle of the Ball Collection
Beyond the Stars Collection
Black Swan Collection
Bluebird of Happiness Collection
Bold and Beautiful Collection
Bright Lights, Big City Collection
Butterfly Garden Collection
Cinderella Collection
City of Lights Collection
Classic Glamour Collection
Colors of the Wind Collection
Country Girl at Heart Collection
Crystal Kingdom Collection

Fashion Show Names

Elegant Point
Fashion Square
Polka Dots and Popcorn
Crown Exhibitions
Chic Street Week
Hotties In Styles
Glam it up right here
A Night of Fashion
Fashion Giraffe
Bold Fabrics
Styling Tomorrow
Vibrant Colors
The Wow Factor
Trendy Trends
Hamptons Hippies
The Apparel Addict
Fashion Cartography
Styles of London
Dose of Fashion

Nicknames for fashion designer

Castle Apparel
MisterSilk
HipsterStylist
Fashion Plains
Garments Retro
Wearablest
Mr. Mohawk
Finest Stitch
Fancy_Freckle
MFashion
Marlon_Rocks
Clothing Cupcakes
Pantsurgeon
FashionPony
Fashnick
Snag Fashion
GlamourPuss
Apparel Buzz
BootsWithSpurs
Zoobazz

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Fashion Business:

Simple is always better

This means a few different things. Your fashion business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your fashion business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Fashion Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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