290+ Trendy Names For Your Fashion Business

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Updated: March 26th, 2025

So, you've come up with the perfect fashion business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your fashion business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best fashion business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your fashion business.

Need to start an LLC? Create an LLC in minutes with Firstbase.

Fashion Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of fashion business name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy fashion business name ideas

Studio 51 Clothing Co.
Bewitched Boutique
Clothina
Zalya
Retro Walk
Naturalis Fabrics
Fashionista
Grane
Womenue Fashion
Dream in Fabric
Glamorous Glow Fashion
Spin Up
Trendy Threads
Rosy Cheeks Children’s Apparel
Righteous
Banana Wear
Body Canvas
English Factory
Sublime Trend
Wrender
Vintage Vault Clothing Co.
Retronic Wear
Lurp
Spook
Dressify
Love of Fashion
Parachute
Hunny Bunny Baby
Hunny Bunny Clothing
Elegantik Dress
Spotlight on Style
Wearly
Paisley Tree
Bishop + Young
Sacred Stitch
Twinkle Baby Clothing
Imperative
Bee Free
Kent Street
34 Threads
Wyndow
Green Stitch
Vintage Corner
Lattice
Rosebuds for Girls
Catwalk Juniors Clothing
dress.me
Aqua 4 Swimwear
Greentleman Suits
Costume Forever
Ingenue
Apparel 360
Runaway Jeans Co.
Sleek Style
Porcelain Apparel
Hendrix
Jim & Jago
Sedation
Tailgate
Diffusion
Momo Beauty
Mango Stitch
After Market
Network
Hobnob
LUXXE Suits
Fashion Science
Retro Wear
Pious
Gallery
Fabulous Fabrics
Dual Trak
DimeInd
Redwood Sportswear
Tanked Up Co.
Budget Beauty
Rules of Conduct
Tingle
FoxHill Fashion
Full Effect
Delany & Ives
Textilmatic
Green Fabrique
Forever Teen
Blueberry Bean
Prescott
Lovely Lady Fashion
Nirvana Elegance
Delorus
Elegant Apparel
Nivus Clothing
Time Out
Stockton
Balsamic
Vintage Wear
Fiber Fashion
Odin Marie
Lavish
Abandon
Active Pilot
Teen Tops
Adventure Apparel Co.
Acentuate
Modern Walk
Chaperon
Resonate
Freestyle Men’s Fashion
Foreign Falcon
Carmine
For all
Sunglow Fashion

Creative fashion business name ideas

Jelly Kelly
Summertime Sadness Clothing
York & Dante
Tetraloop
Dwell
Finest Stitch
PeculiarFashion
The Neurotic Curve
The Timely Couture
Appropriate Attire
Appropriate Academic Gown
Proper Raiment Group
The Overall
Clothe Group
Rich Tog Trading Co
The Soiled
Vesture Group
The Current
The Outdoor
Style Vesture
Appropriate Academic Costume
Contradictory Veer Spot
FeminineApparel
Adequate Underwear Trading Co
The Coordinated Forge
The Cheap
Imagine Fashion
ElegantApparel
Best
Made Clothing Pro
SpectacularFashion
ComelyApparel
Fine
Usual Mode Place
Dresses Pro
The Brave
RoutineFashion
Linear Veer Collective
Wet
Sleepwear Place
Fasten Apparel
The Customary Dress
Sumptuous Garb Place
The Parallel Manner
The Orthodox
Like
The Circular Style
Strange
Secondhand
General
Wearing Apparel Trading Co
FineClothing
National Cut
The True Way
OffClothing
The Conventional Couture
Temporal Topics
The Progressive
Appropriate Adidas
The Tight
Technological Technological
The Clean
ConsistentFashion
Current Cut Co
The Leisurely
Wear Spot
Used
RichClothing
Stems Trends
Suitable Vesture Group
Straightforward Apparel Place
Characteristic Way Place
Casual Camis
DayApparel
Plain
Special
Friendly Fashionista
LiteraryTrends
Oriental Manner Collective
Made Apparel Group
The Magnificent
Tog Place
Civilian Costume
Wardrobe Place
Casual Vesture
The Richest
Proper Garb
Tendency Group
Outer Tog Collective
Ordinary Sportswear
BrightClothing
Wearing Apparel Collective
The Typical
The Contemporary Swerve
Sleepwear Pro
Flying squirrel Apparel
The Handsome Garment
Dresses Trading Co
Feminine Enclothe Co
Demographic Swerve Group
The Predictable Apparel
Personal Garment Pro
Veer Trading Co
Made Raiment
Modern
Orderly
Manner Pro
Glorious Dress Place
Made Dress Collective
PiecemealFashion
The Run

Learn more about starting a fashion business:

Where to start?

-> How much does it cost to start a fashion business?
-> Pros and cons of a fashion business

Need inspiration?

-> Other fashion business success stories
-> Marketing ideas for a fashion business
-> Fashion business slogans
-> Fashion business Instagram bios
-> Fashion business Instagram captions

Other resources

-> Profitability of a fashion business
-> Fashion business tips
-> Blog post ideas for a fashion business
-> Fashion business quotes

Funny Fashion Business Names

Usual Mode Place
Predictable Couture Collective
ModestApparel
FutureTrends
The Parallel Manner
Scanty Dress Spot
Clothing Co
Garb Group
Manner Pro
Companion Fashion
Term
Outerwear Trading Co
Outer
The Dominant
International Veer
The Consistent Dresses
PiecemealFashion
The Appropriate Enclothe
Casual Wearing Apparel Place
CostlyApparel
Forge Group
Captain Fashion
Gems Trends
Desultory
Major Drift Co
The Brave
Made Dress Collective
The Identical Forge
Distraction Fashion
Swerve Collective
Sleepwear Place
Adequate Underwear Trading Co
Wardrobe Place
Enough Apparel
Friendly Footwear
Mansion Fashion
The Indirect
Goodly Garb Place
Spare Garments Group
The Coordinated Forge
Sleepwear Pro
Key Vogue Co
Underwear Pro
CustomaryFashion
Plain
The Suitable Vesture
Systematic Way Group
Outer Wearing Apparel Place
WarmerClothing
TraditionalFashion
The Approved Mode
Philosophical
Social
Dress Group
ColorfulClothing
The Environmental Cut
Fresh Clothe Trading Co
Unravel Apparel
Main
Style Vesture
Comfortable Clothier
NecessaryApparel
The Social
EconomicTrends
The Significant Tendency
DayApparel
The Contemporary Swerve
The Elegant
Feminine Enclothe Co
Loading Clothing
Wearing Apparel Group
The Proper Enclothe
Sumptuous Garb Place
Athletic Academic Gown
Faction Fashion
Course Spot
The New Vogue
SeemlyApparel
Made Apparel Group
Technological
FreshApparel
FriendlyFashion
The Simple
Latest
Intramural Apparel
InflationaryTrends
Clear Slew Group
Fashionable
The Casual
Orderly Couture Trading Co
Friendly Fash
Thames Trends
Couture Group
Wearing Apparel Collective
Coarse Confection
Vogue Collective
Tog Place
Curve Co
Vogue Trading Co
Used
Contradictory Course
The Typical
The Following
The Controlled
The Overall
The Everyday
Oriental Manner Collective
The Appropriate
Slew Place
Masterly Couture
The Tight

Cool fashion business name ideas

Desultory Clothing Pro
Term Topics
Temporal Swerve Place
Secondhand Sleepwear
Major Veer
The Curious
Ideological Curve Spot
ModestApparel
The Day
Seemly
Apparel Co
The Customary Dress
The Day Garb
Apparel Trading Co
Step
National Cut
Linear Style Trading Co
Civilian Costume
SecularTrends
Like
Key Vogue Co
The Parallel Manner
Fashions Fashion
Economic
StrikingFashion
The Costly Vesture
Fresh Clothes
Occupational
Dresses Pro
The Predictable Apparel
Tog Place
Clothes Trading Co
Vesture Trading Co
Tendency Group
Fox squirrel Apparel
Distraction Fashion
Sportswear Trading Co
Made Raiment
Couture Co
Global Drift Collective
Irregular Garments Place
NationalTrends
The Better Sportswear
Garb Group
Secondhand
The Cheap
Enough Apparel
Cut Trading Co
WaterproofClothing
The Best
Forge Group
The Demographic
Ragged
Cut Collective
Feminine Enclothe Co
Reaction Fashion
Best
ScantyClothing
Bowling Clothing
The Strange Mode
Latest
Thick
The Parallel Forge
Better Garments Spot
Royal
PiecemealFashion
ArbitraryFashion
Adequate Wearing Apparel Spot
The Mean Vesture
Warm Clothes Collective
Positive
Clothing Place
Expansion Fashion
Cabin Apparel
Past
Style Wear Trading Co
InsufficientClothing
The Contemporary Swerve
Indirect Mode Spot
Friendly Forma
Fresh Clothe Trading Co
The Comely
Casual Wearing Apparel Place
The Indirect
Feminine
The Neurotic Curve
Stems Trends
WarmerClothing
Desultory
Rough Underwear Group
HandClothing
The Brave
Garments Place
Wearing Apparel Group
The Handsome Garment
Colorful Children
Way Trading Co
Dragon Fashion
Friendly Fashionless
Cheap Claws
Dominant
Rough Garments
Antiviral Apparel
CustomaryFashion
Curve Place
The Historical Swerve
The Step
Expensive Sportswear
Oriental Manner Collective
Slew Place
Appropriate Academic Costume

Unique fashion business name ideas

Inadequate Garments Trading Co
Appropriate Activewear
Raffle Apparel
Curve Trading Co
Ordinary Sportswear
Mean Enclothe
Vogue Trading Co
Manner Collective
The Predictable Style
Appropriate Armozeen
Technological Thrusts
Sumptuous Garb Place
The Masculine
Comfortable Clothier
Clothing Co
Apparel Group
Goodly
Raiment Co
Contradictory Course
Appropriate Academic Gown
The Bright Sleepwear
Friendly Fash
Temporal Tendances
Masculine
Dress Pro
Appropriate Adidas
Casual Garments
Dependent Way
The Everyday Vesture
Cheap
The Appropriate Enclothe
Fine
Companion Fashion
EnglishFashion
EconomicTrends
Dress Place
Strange
The Haphazard Mode
Flying squirrel Apparel
Style Spot
TraditionalFashion
Slashing Fashion
StrangeFashion
Barrels Apparel
The Friendly
Traditional
The Traditional Raiment
Exemplary
Coherent
The English
Overall Curve Pro
Dresses Collective
Coarse
FreshClothing
Approaching Clothing
Wearing Enclothe
The Regular Dress
Philosophical
The Brave Dress
LiteraryTrends
ElegantApparel
PlainClothing
Suitable Enclothe Co
Contradictory Veer Spot
Usual Forge
Bay laurel Apparel
Major
The Developmental Curve
The Finest
The Key
Amoral Apparel
Dark
The Environmental Cut
Temporal
Bed Wearing Apparel
Clean Clothier
Typical
Piecemeal
Fashionable
Progressive
Scanty Garments Group
Environmental Curve Group
CuriousFashion
The Run
The Interesting Veer
RichClothing
Environmental Swerve
Suitable Vesture Group
Curve Co
Characteristic
Oriental
Simple Manner
Cheap Confection
Floral Apparel
RecentTrends
ConsistentTrends
Current
Consistent Garments Collective
The Circular Style
ComfortableClothing
The Modern Swerve
Wear Spot
Technological Technological
FittingApparel
Coordinated Couture
Rations Fashion
Seemly Tog Collective
Step Mode Trading Co
Temporal Trendsetters
Ragged Sleepwear Trading Co
Desultory Style Group

Cute fashion business name ideas

TraditionalClothing
Female
Clean Clothe
Exploding Clothing
OuterClothing
Athletic Abercrombie
Significant
ProtectiveClothing
Environmental Vogue
Continuous Mode Group
Term Technologies
The Wearing
Sleepwear Pro
The Splendid
Forge Collective
Costly Raiment Place
Paddle Apparel
Slew Trading Co
Poaching Clothing
Orderly
The Routine Manner
Downward
Outer Tog Collective
Outerwear Trading Co
Wearing Apparel Pro
FollowingTrends
Dosing Clothing
Underwear Trading Co
Colorful Casualwear
Inflationary
Major Drift Co
International
Broader Swerve Pro
General
Gayest
LightClothing
The Tight
Evolutionary Slue Pro
Style Vesture
Gems Trends
Technological Trajectories
The Parallel
Outer Underwear Trading Co
The Sequential
Seasonal Tendency
Main
Term
Systematic Way Group
The Traditional
The Key Slew
Garments Collective
Tight Wardrobe Pro
FittingClothing
Cashing Fashion
The Soft Wearing Apparel
Underwear Spot
The Striking
Cheap Coats
Modern
Similar Tendency Spot
AdverseTrends
Wearing Apparel Trading Co
The True Way
Peculiar Style Pro
Straightforward Apparel Place
Sleepwear Collective
IrregularFashion
Outerwear Collective
DistinctiveClothing
Clear Slew Group
Like Clothing Spot
Swerve Collective
Spurge laurel Apparel
The Temporal
Vesture Place
Thames Trends
Garments Spot
Coarse Costume
Casual Camis
The Strange
The Athletic
ComelyApparel
Wear Trading Co
Garb Place
The Significant Vogue
Garb Spot
Soft
Indirect
Loose Wearing Apparel Group
Friendly Format
Social
Friendly Fad
Boding Clothing
Mean Vesture Spot
Soaked Sportswear
Orderly Dress
Appropriate Garment
Structural Curve Collective
Vesture Spot
The Goodly Clothes
The Hand
The Ragged
Upward Tendency
Usual Mode Place
Soaking Clothing
ExpensiveClothing
Holding Clothing
Epidural Apparel
The Dependent
The Global
EverydayApparel

Clever fashion business name ideas

Brave Dress Place
The Identical Forge
Veer Trading Co
Panel Apparel
Dragon Apparel
The Comfortable
FriendlyFashion
Traditional Clothing
RomanFashion
New
Torn
Proper Garb
Course Spot
Cultural Slew
Composing Clothing
Rough Apparel Place
Normal
Torn Outerwear Collective
Made Apparel Group
Castle Apparel
The Thick
Systematic Mode Collective
Likely Vogue
FineClothing
Temporal Topics
Neurotic Slew Pro
DevelopmentalTrends
The Related
Consistent
RichApparel
Ragged Garment Trading Co
Sportswear Pro
Wet
Clothing Trading Co
Beautiful Raiment Group
LikelyTrends
The Hierarchical
HaphazardFashion
Decomposing Clothing
Circular
The Better
The Tight Sportswear
FashionableClothing
Similar Style
Outer
Strange Clothing Trading Co
Bright Raiment
Fasten Apparel
Goodly Garb Place
The Past
Moping Clothing
Social Style Collective
Clothing Group
The Haphazard
Technological
Linear Veer Collective
Appropriate Aguise
Outward Vesture
Drift Co
Mansion Fashion
The Analogous Forge
Overall Curve
Historical
The Proper Enclothe
The Identical
Temporal Tendency
The Fashionable Clothing
UsedClothing
Bright Wear
Significant Curve
Wardrobe Trading Co
The Interesting
Linear Style Group
Term Vogue Collective
SoakedClothing
Wardrobe Spot
Temporal Tendencies
CasualClothing
Colorful Coats
Comfortable Claws
Current Cut Co
The Arbitrary
Significant Swerve Co
Intramural Apparel
Cultural Slue Trading Co
IdenticalFashion
The Off
BrightClothing
Cloaking Clothing
DayApparel
The Necessary Tog
The Regular
Classic Apparel
The Recent Slew
Athletic Academic Gown
ComplementaryFashion
Orthodox Dresses Co
Stony coral Apparel
ContemporaryTrends
Friendly Footwear
Tendency Pro
The Western Wearing Apparel
Clean Confection
Stashing Fashion
The Current
Athletic Activewear
Parallel
Modest Clothe
The Everyday Underwear
Plain
Comfortable Coats

Best fashion business name ideas

The Orderly
Temporal Technologies
The Predictable
Thick Vesture Collective
Auroral Apparel
Used
The Clean
Cultural Curve Co
CostlyApparel
Term Technological
The Goodly
The Coarse Wear
FutureTrends
Fine Enclothe Spot
Western Wearing Apparel Collective
MechanicalFashion
The Leisurely
Casual
Casual Enclothe
The Contemporary
Glorious Dress Place
Tackles Apparel
Step Dress
Friendly Fashionista
Loading Clothing
Bastion Fashion
Secular Slew Collective
Neat Wear Co
The Everyday
Plural Apparel
Splendid
NecessaryClothing
The Fine
Dresses Trading Co
Casual Casualwear
FreshApparel
The Striking Style
The Colorful
Joking Clothing
Favorable
FeminineClothing
The Magnificent
International Veer
NeuroticTrends
Wear Pro
Dresses Spot
The Elegant Garment
Fashionable Dress
The Divergent
Underwear Pro
Style Trading Co
The Dominant
Outer Wearing Apparel Place
Masterly
Scanty Dress Spot
The Extra
English
Peculiar Clothing Place
PhilosophicalTrends
Characteristic Way Place
The Appropriate
Friendly Form
Sleepwear Place
The Coordinated Forge
The Piecemeal
Favorable Slew Pro
The Linear
Athletic Attire
ConsistentFashion
Orderly Couture Pro
The Controlled
Consistent Dresses
Orthodox
Consistent Manner Collective
The Coarse
Comfortable Outerwear
Developmental Drift Pro
Technological Tastes
Regular Clothing
Athletic Aguise
Opposite Course Collective
Wear Place
The Following
Coding Clothing
ShowyApparel
Grapple Apparel
Style Group
Dress Spot
Spare Garments Group
Couture Group
Elegant Dress Trading Co
Throwing Clothing
Casual Confection
Better Apparel
Colorful Claws
Made Dress Collective
Italian Apparel
Everyday Garment Trading Co
Hems Trends
The Fitting Sleepwear
The Similar
Mode Group
Everyday Clothes Group
Matching Fashion
Made Clothing Pro
The Roman
Fine Wear Co
Orderly Couture Trading Co
Masterly Couture
Magnificent Clothe
The Intellectual

Clothing brand business name ideas

Nifty Fashion
Fashion Member
BlackDog Fashion
Diamond Fashion
Indigenous Fashion
Fashion Blaster
Champ Fashion
Fashion Click
Synergy Fashion
Fashion Pass
Arc Fashion
Fashion Build
Sublime Fashion
Allegro Fashion
Fashion Roots
Inter Fashion
Fashion Fever

Fashion collection name ideas

Alice in Wonderland Collection
Amazing Grace Collection
Angels Collection
Beauty and the Beast Collection
Belle of the Ball Collection
Beyond the Stars Collection
Black Swan Collection
Bluebird of Happiness Collection
Bold and Beautiful Collection
Bright Lights, Big City Collection
Butterfly Garden Collection
Cinderella Collection
City of Lights Collection
Classic Glamour Collection
Colors of the Wind Collection
Country Girl at Heart Collection
Crystal Kingdom Collection

Fashion Show Names

Elegant Point
Fashion Square
Polka Dots and Popcorn
Crown Exhibitions
Chic Street Week
Hotties In Styles
Glam it up right here
A Night of Fashion
Fashion Giraffe
Bold Fabrics
Styling Tomorrow
Vibrant Colors
The Wow Factor
Trendy Trends
Hamptons Hippies
The Apparel Addict
Fashion Cartography
Styles of London
Dose of Fashion

Nicknames for fashion designer

Castle Apparel
MisterSilk
HipsterStylist
Fashion Plains
Garments Retro
Wearablest
Mr. Mohawk
Finest Stitch
Fancy_Freckle
MFashion
Marlon_Rocks
Clothing Cupcakes
Pantsurgeon
FashionPony
Fashnick
Snag Fashion
GlamourPuss
Apparel Buzz
BootsWithSpurs
Zoobazz

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Fashion Business:

Simple is always better

This means a few different things. Your fashion business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your fashion business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Fashion Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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