This case study is about a founder who launched a paywall platform for content creators in 2019, bootstrapping it from $0 and eventually selling it for $3.5M on Flippa, with the platform generating between $125,000 - $142,000 in Monthly Recurring Revenue (MRR) on 95% margins.

With an innovative solution that revives up to 60% of discarded emails, Scrubby utilizes AI-driven technology to transform lead generation for B2B businesses, showcasing how capitalizing on overlooked opportunities can enhance campaign success and drive revenue growth.