1,000+ Best Event Planning Business Names [2025]

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Updated: April 14th, 2025

So, you've come up with the perfect event planning business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your event planning business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together 400+ event planning business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your event planning business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Event Planning Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of event planning business name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy event planning business name ideas

Sweet affairs
Outcome
Eventually
The Super Situation
Milestone
Pretty Appearance
Likelihood
Possible
Proceeding
The Instance
The Feat
Upshot Co.
The Perfect Spot
Sight
Unfolding
Instant Event
Movement
Hanky Panky
The Eventuation
Aspect
The Revolution
Perfect Match
Sentimental
The Perfect Peach
The Formal
Affairs
The Jolly Event
Cocktail Party
The Binge
The Perfect Place
Feat
The Folly Friend
Time Example
Social Skill
The Perfect Event
Powerful Key
Rectangular
Typical Place
The External Party
Extension
Direct Spot
Extreme Planner
Middle Man
Extra Care
Perfect Operations
Optimal Management
Direct
The Event Spree
Action
The Perfect Show
Expo
The County Fair
Staged
The Lovely Funfair
Conditioned
Indication
Lovely Rituals
Case
The Deal
Perfect Backdrop
Outlook
Factor
Breakthrough
Nexus Events
The Compact Co.
Obligatory
Perfect Performance
Efficient Upshot
Undertaking
Implementation
Happening
Favorable Events
Great Time
Better Rituals
Exchanged
Top Guide Group
Future Tournament Co
Definite Architectural Plan Pro
StrategicPlanner
Omniscient
Efficient Consultant
Principal Programmer
PrincipalPlanner
Better
Related Festivals Trading Co
Dietary Manager Place
The Greatest Ceremony
AmbitiousPlan
The Memorable
The Socialist
Pleasant Parti
The Optimal
The Range
Future
The Specific Venue
The Practical Consultant
Traumatic
The Miraculous
Physical Procrastinator
The Unforeseen
The Preliminary
Ground
Extraordinary Earthquake
Skilful
Notable Celebration
Practical Psychologist
OmniscientPlanner
Bash Group
The Educational
Powerful
Corporate Manage Pro
Physical Professional Organization
DayManagement
The Physical
TimeEvent
The Operative
Discontent Events
Upper Managment Trading Co
Stagger Planner
Contriver Trading Co
The Unexpected
Range Guide Spot
Activities Pro
Improved
The Regular
Preliminary Programs
Principal Plotter
Strategic Programme
The Federalist
Crucial Extravaganza
HierarchicalPlanner
The Environmental
Meticulous Guide Place
Past
Connect Event
FinancialPlan
The Strange Celebration
Surgical Manager Place
StrategicManagement
Gala Spot
The Comprehensive Plotter
Direction Trading Co
Efficient Managment Pro
Sander Planner
Organizer Co
Affricate Management

Creative event planning business name ideas

Annual
The Top
Extraordinary
Point Project
Discrete Gatherings Spot
Preliminary Programs
PrincipalPlanner
Ferrari Party
Important Case Co
Discontent Events
Unusual
Historic Symposium Pro
Benevolent
SeniorManagement
Weaker
Macroeconomic Maintenance
Decisive Festival Pro
Gatherings Group
Organizational Co
The Main
Pary Party
Extraordinary Exposition
The Aggrieved
Conferences Collective
The Overall
Singular
Principal Pyrotechnician
The Extraordinary
The Populist
Consultant Collective
Medical Managment
Historical
Reflect Event
DayManagement
Strange
Consultant Trading Co
Connect Event
Principal Purchasing Agent
Nonoperative Operational Pro
The Trained Scheduler
The Historical Venue
Parliamentary Partizan
The Instructional
The Prudent
The Initial
Pander Planner
External Episode
Comprehensive Strategy Place
Everyday Developments Spot
Architectural Plan Collective
CarefulPlanner
Competitions Group
Intelligent Organizer
Extraordinary Example
Prudent Programmer
Porky Party
Managerial Trading Co
The Crucial Gala
Strategic Programme
Middle Managerial
Presidential Political Party
Global
Untoward Celebration
Omniscient
Preliminary
AmbitiousPlan
Overall Managers Co
Design Group
SingleEvent
The Aggressive
Darby Party
The Benevolent
External Election
Effective
Intellect Event
Next
Populist Person
Certain Case Co
The Unforeseen Tournament
Physical Pyrotechnician
Physical Professional Organization
EfficientManagement
The Physical Organizing
The Unforeseen
The Chief
Manners Planner
The Cardiovascular
Unfortunate Extravaganza
Symposium Spot
Assumpsit Management
Memorable Ceremony
The Range
Public
Godsend Event
Public Direction Group
SingleParty
Whig Shindig Place
The Point
Preliminary Package
RationalPlanner
Platter Planner
Decisive Venue Pro
Past tense Events
Parties Party
Qualified
Moderate Birthday Pro
Medical Managing
Secured Bash Spot
Celebration Co
Architectural Plan Group
Animal Management
The Organizational
Abandonment Management
Exciting Eventualities
Surgical Managment Pro
Direction Place
Venue Group
Urban Organizer Spot
The Rectangular
The Crucial
Acute Festival Trading Co
Amour Planner
Establishment Management
Program Collective
Intensive
The Historic
Meticulous Deviser Co
Insects Events
Planners Planner
City
Molecular Observances
The Public
The Skilful Stewardship
HierarchicalPlanner
Based Organizing
Nationalist Management
ComprehensivePlanner
Town Organizer Spot
KeyEvent
Tragic
Past Venues Collective
Banter Planner
Principal Projectment
Big
MelancholyEvent
The Miraculous

Learn more about starting an event planning business:

Where to start?

-> How much does it cost to start an event planning business?
-> Pros and cons of an event planning business

Need inspiration?

-> Other event planning business success stories
-> Marketing ideas for an event planning business
-> Event planning business Instagram bios

Other resources

-> Profitability of an event planning business
-> Event planning business tips
-> Email templates for an event planning business
-> Blog post ideas for an event planning business
-> Event planning business quotes

Funny Event Planning Business Names

Jammer Planner
LatterPlan
Festival Pro
Daily Outline Place
The Usual
WholeParty
Consultant Group
The Extreme
External Exposition
Successful
Physical Purchasing Agent
The Strange Competitions
Daily Organizer Group
Reflect Event
The Untoward
Town Organizer Spot
EducationalPlanner
Therapeutic
UnexpectedEvents
Educational
Suggest Event
Medical Managerial
Common sense Events
Organizational Trading Co
The Chief Guide
Secret Contrive
Immense Event
The Fascist
Aquavit Management
Point Program
Organizer Group
Ceremony Co
OptimalManagement
Direction Pro
External Exhibition
The Solid Manage
Financial Managerial
The Exciting
Intense Events
The Greatest Ceremony
Macroeconomic Manager
Organizer Place
Stirring
MolecularEvents
Momentous Venues
Independent
Remarkable
Extreme
Again Event
Managerial Group
Big
Exciting Excursions
Popular
Subject Event
Successful Guidebook Co
Applicate Management
The Wise Direction
Connects Events
Crucial Extravaganza
The Critical Carnival
RationalPlanner
Celebration Spot
LevelPlanner
Historic Symposium Pro
Be After Group
The Particular
Progressive Partido
Range
DietaryManagement
Venue Co
JudiciousManagement
Principal Programmer
The Remarkable Venue
Singular
AnestheticManagement
CorporatePlanner
Range Guidebook Co
Extraordinary Developments Trading Co
Injured
Greatest Carnival
Professional Pyrotechnician
Fatal Parade Collective
Fiscal Stewardship Pro
Guide Collective
The Great
The Wise
Critical
Certified Organizer Group
UnexpectedEvent
Third Partizan Trading Co
The Hierarchical
Preliminary
Nonoperative Operational Pro
Mental Conferences
The Total
Competent Plotter Collective
Prudent
Outstanding Gala
Federalist Likud Place
Mastermind Collective
Macroeconomic
Patient Organizational
Efficient Direction
Brilliant Guidebook Pro
The Environmental Organizing
Top Contriver
Poor Stewardship Trading Co
Macroeconomic Managerial
TerribleEvent
AcuteManagement
The Internal Organizational
UrbanManagement
External Extravaganza
ThirdPlan
Guide Co
Untoward Symposium Pro
Perfect Programs
The Ambitious
Exciting Eventualities
Extraordinary Eventuality
The Daily
TimePlanner
Stirring Venues Pro
Grander Planner
The Participative Manager
Non Company
The Acute Celebration
Industrial Manage
Fiscal
PopularParty
The Public Managerial
Exciting Effects
Perfect Plot
Annual
Senior
Random
Qualified
Antagonist Management
The Extraordinary
Manage Trading Co
The Main
Defined Blueprint Place
The Chief Organizer
Corporate Manage Pro
Practical Projectment
The Therapeutic

Cool event planning business name ideas

Important Observances Group
The Surgical Mgmt
Celebration Collective
Significant Activities
Senior
Tragic Ceremony
Encouragement Management
The Exciting
Whole
Future Tournament Co
Venue Collective
Gala Pro
Alternative Project Collective
Halibut Management
Interesting Extravaganza
Overall Managers Co
Porky Party
Organizational Pro
Intensive
Fatal Parade Group
Developments Trading Co
Hierarchical Consultant
Bold
Weaker Bash
Connects Events
The Extreme
External Exhibitions
Efficient Consultant
The Self
Request Event
Town Consultant Pro
Subsequent Developments Pro
The Memorable
Principal Plotter
Populist Person
Singular
Total Managment Collective
Organizer Collective
Extraordinary Exercise
Extraordinary
The Operational
The Anesthetic Managing
Aqueduct Management
Everyday Expressions
Momentous Venues
The Opposite Faction
Alternative Project Trading Co
Perfect Event
The Past Gala
Venue Co
Glamour Planner
The Rational Programme
The Usual
The Expert
The Practical
The Popular Faction
The Financial
LevelPlanner
IntelligentPlanner
Gander Planner
The Strategic Scheduler
The Principal
Effective Managing Collective
Macroeconomic Managers
The Specific Venue
SingleEvent
ComprehensivePlanner
Macroeconomic Manager
Environmental Outline Pro
AmbitiousPlan
Critical Festival Co
The Federalist
The Judicious Managment
Meticulous Guide Place
Prudent
Immense Event
Undergraduate Management
The Surgical
Urban Organizer Spot
LatterPlan
The Stressful
Unlikely Gala Place
Level Guidebook Place
Be After Group
Macroeconomic Managment
Melancholy Extravaganza Trading Co
Integrated
Recalcitrant Management
Principal Programmer
Prudent Manager Co
Tragic Gatherings
Manage Trading Co
Careful
Macroeconomic Manage
Past tense Events
Operational Proposed Co
Case Place
Festivals Collective
Rare Tournament Spot
Jammer Planner
Public Direction Group
Exciting Extravaganza
FutureEvent
The Sad
Acute Festival Trading Co
Comprehensive Strategy Place
Federalist
The Particular
Middle Monitoring
Consultant Collective
Case Trading Co
The Economic Guidebook
Marley Party
The Future
Fiscal
ExcitingEvent
The Participative
Ferrari Party
The Socialist
Pest Manager
Competent Plotter Collective
Prudent Procrastinator
The Tragic
Omniscient Mastermind Place
The Total Managers
Guidebook Co
The Strategic
Amulet Management
ContemporaryEvents
Annual
Extraordinary Election
Ceremony Co
Project Trading Co
Key Festivals
Presidential Person
Suspense Events
Single Case Group
Key Outline Trading Co
Operative
Key Extravaganza Group
Major Competitions Collective
CriticalEvent
The Middle
Consultant Trading Co
The National
The Public

Unique event planning business name ideas

The Extraordinary
The Term Blueprint
Tragic
The Dramatic Venues
Repent Events
Advantages Management
EnvironmentalManagement
Ground
Term Manager
Macroeconomic
Global
The Top Guide
Point Prepare
Stewardship Group
Connect Event
The Organizational
BenevolentPlanner
Annual Strategy Spot
Exciting Exposition
The Environmental
Consultant Place
External Episode
The Proper Operational
Principal Projectment
National Be After
RationalManagement
Extraordinary Example
The Special
The Chief Organizer
Big Birthday Trading Co
Time Guide
The Momentous Celebration
Practical Pyrotechnician
Organizing Co
The Upper
The Medical
The Benevolent
Shatter Planner
Educational
Greatest Parade Trading Co
Centralized Direction
Banter Planner
The Charter
Improved
Major Extravaganza Pro
Atari Party
The Perfect
StrategicPlanner
Clamor Planner
ImportantEvents
Crucial
Regular Design Collective
RationalPlanner
The Operational Outline
Postoperative
The Financial Managers
Carnival Co
OptimalManagement
Important Case Co
Successful
EnvironmentalPlanner
Outline Trading Co
Based Organizing
Professional Psychologist
OmniscientPlanner
Proposal Collective
Scheduler Spot
The Singular
Establishment Management
Subject Event
Manager Place
Perfect Proposed
Advocaat Management
CityPlanner
Certified Outline
PracticalPlanner
The Experienced
Time Ceremony
TraumaticEvents
Federalist Likud Place
The Unfortunate
Integrated Operational Collective
Deviser Trading Co
Macroeconomic Monitoring
Panicking Management
Better
KeyEvent
SkilfulManagement
Managment Group
Secured Bash Spot
The Optimal
Intellect Event
WholeParty
InterestingEvent
The Rectangular
Poor Stewardship
Guide Collective
Weekend Event
Catapult Management
MomentousEvents
GrandPlan
The Ambitious
Main
Certified Consultant Trading Co
Future
The Sustainable
The Wise Direction
Experienced Consultant Collective
The Physical Organizing
Medical Manage
Practical Plotter
The Time
The Coastal
The Upper Organizational
The Untoward
MelancholyEvent
InstructionalPlanner
The Instructional
Trained Guide Pro
Level Manage Trading Co
Prudent Programmer
TimePlanner
Organizer Group
Ceremony Place
Range Strategy Group
Prudent Psychotherapist
KeyEvents
HistoricalEvents
The Parliamentary
The Operative
The Total
Poor Manager
The Unforeseen
SeniorManagement
Largest
The Critical
Be After Collective
Scheduler Group
Preliminary Project
Weaker
Competent
PoorManagement
Banners Planner
Physical Professionalist
Moderate Birthday Pro
FatalEvent

Cute event planning business name ideas

Panelist Management
Exciting Encounters
The Actual
Point Project
Effective
Assistant
The Qualified Organizing
DietaryManagement
Macroeconomic Maintenance
Architectural Plan Group
Preliminary Programs
TotalManagement
Physical Personal Organizer
Planners Planner
LargestParty
Competitions Group
The Day
Interesting Ceremony Pro
The Alternative
Programme Collective
Basic Strategy Group
UsualPlan
Hierarchical Mastermind
Preliminary Projected
Battlefront Management
Programme Spot
Operational Consultant Pro
Parade Trading Co
The Great
The Practical Consultant
Past Venues Collective
City
The Chief
Observances Group
Ceremony Collective
The Greatest Ceremony
Big Faction Pro
Terrible Symposium
Term Managers
Guidebook Trading Co
Offset Event
The Unexpected
Therapeutic Managment Trading Co
Pleasant Shindig
Qualified Guidebook
Intense Events
Key Outline Place
Presidential Political Party
Project Spot
The Opposite
Managerial Pro
Carnival Place
Organizational Spot
WhigParty
Professional Psychotherapist
Hangar Planner
Applicate Management
Scammer Planner
Manors Planner
Extraordinary Exhibition
PostoperativeManagement
Manager Collective
Time Case Spot
Respect Event
Political Partizan Collective
Jerky Party
Certified Organizer Group
Ambulate Management
PrincipalPlanner
Symposium Spot
Animate Management
Practical Programmer
Internet Event
External Extravaganza
Qualified
Notable Celebration
Political Partisanship
The Overall
Organizational Co
JudiciousManagement
Powerful Parti
Daily Organizer Group
ExecutiveManagement
DramaticEvent
Creative
The Main
The Town Outline
FollowingPlan
Stammer Planner
RecentEvents
The Fascist
Meticulous Deviser Co
Extreme
Upper Managment Trading Co
The Momentous
The Proper
Unexpected Symposium Pro
The Internal Organizational
Case Co
The Scientific
Guidebook Group
The Corporate
Perfect Plot
The Strongest
Pence Events
Professional Pyrotechnician
Memorable
DecisiveEvent
UnexpectedEvents
Third Programme Group
Offend Event
Effective Program
CorporatePlanner
Molecular
Antepast Management
The Urban
Coastal Mgmt Trading Co
Unfortunate Tournament Pro
Extraordinary Earthquake
Contemporary Activities
Major
Accumbent Management
Military
Exciting Exhibition
The Unexpected Festival
Extraordinary Eventuality
Managerial Co
The Surgical Managment
The Range
The Crucial Tournament
The Executive Managers
Third
The Acute Celebration
Acknowledgement Management
The Pest Manager
Upper Operational
Unlikely Venue
Optimal
Preliminary Package
Suspense Event
New Proposal
RareEvent
Parliamentary
Common sense Events
Aggressive Managerial Group
WeeklyPlanner

Clever event planning business name ideas

Socialist Mastermind Trading Co
Acrodont Management
The Big Gala
Populist Partners
Range Guidebook Co
Assumpsit Management
The Good
Economic
The Major
Physical Procrastinator
The Preliminary
The Prudent
TermManagement
The Sudden
Time Parade Spot
Pander Planner
Organizer Co
Untoward
Plotter Co
Bash Pro
Careful Contriver Co
Rational Organizing Group
Sad
Venue Place
Judicious Managing Collective
Physical Psychotherapist
BridalParty
Decisive Venue Pro
The Skilled
Stagger Planner
The Adverse Festival
Manners Planner
Skilful
Consultant Group
The Catastrophic
Managerial Spot
Everyday Developments Spot
In the event Events
Senior Deviser
The Practical Scheduler
Related Festivals Trading Co
Whig Shindig Place
Public
Latter
Good Stewardship
Weekly Organizer Collective
Be After Co
The Trained Scheduler
Philanthropist Management
PerfectPlan
Social Guide Place
The Historic
The Strange Celebration
ExternalEvent
Festival Group
EfficientManagement
IntegratedManagement
Attend Event
Crucial Extravaganza
Expense Events
Neglect Event
Gala Spot
Non
Sander Planner
Medical Mitigation
ExcellentPlanner
MiraculousEvent
Suspect Event
The Everyday
Managing Pro
Occurrences Place
Consultant Spot
Animal Management
EfficientPlanner
Non Shindig
Practical Psychologist
Army Party
Mastermind Pro
The Latter Architectural Plan
The Participative Manager
TerminalEvent
Strategic Manage Collective
The Integrated
Royal
Historic Symposium Pro
SocialistPlanner
Events Event
Extraordinary Encounter
Careful Guide
RangePlan
HierarchicalPlanner
Range
Tournament Group
Defense Event
The Competent
Architectural Plan Collective
BrilliantPlanner
Outline Co
The Effective Manage
Greatest Carnival
AggrievedParty
IrishParty
Environmental Organizing
Side effect Event
Musical Festivals
Preliminary
Middle Mitigation
The Bad
External Eventuality
Symposium Place
Contriver Pro
SignificantEvent
Fatal Parade Collective
Top
MilitaryPlanner
The Definite
Effective Mastermind
Event Events
Third Faction
Time Parade
The Historical
Perfect Projected
Stirring Venues Pro
The Chief Guide
Exciting Excursions
The Crucial
HistoricalEvent
The Irish Soiree
External Ceremony Co
Practical Purchasing Agent
The Acute
Industrial Direction Pro
Unusual
Company Spot
Diaconate Management
Symposium Collective
Molecular Observances
External Episodes
The Socialist Deviser
Mgmt Co
PopularParty
Trapper Planner
The Administrative
BadManagement
External Exposition
Intelligent Organizer

Best event planning business name ideas

Day Manager Co
Surgical Managment Pro
Managerial Trading Co
MolecularEvents
Principal Psychotherapist
The Solid Manage
Professional
Carnival Trading Co
Organizer Place
The Main Tournament
Competent Plotter Place
Medical Manager
Corporate Manage Pro
AristocraticParty
The Non
Certified
UrbanManagement
MeticulousPlanner
IndustrialManagement
Surgical Manager Place
Perfect Programs
Program Collective
The Macroeconomic
Parliamentary Partie
Better Manage
External Exhibition
The Efficient
Annulment Management
Conferences Place
Celebration Pro
The Unique
Environmental
Activities Pro
Ambulant Management
Annalist Management
Central Outline
Blueprint Co
Against Event
ActualEvent
Amour Planner
PastEvent
The Formal Proposed
External Election
The Unforeseen Tournament
Fiscal Stewardship Pro
Managers Collective
Deviser Collective
Global Managing
Good
Nationalist Management
External Efforts
Managing Place
Non Company
The Whole Partizan
Venues Spot
Middle Maintenance
Catastrophic Carnival Spot
CarefulPlanner
OverallManagement
Practical Projectment
Overall Managerial Collective
Momentous
Dramatic Happenings Trading Co
Outstanding
Rapper Planner
Stressful
The Urban Mgmt
Year Blueprint
Bad Organizational
Patient Organizational
The Pleasant
Banishing Management
The Crucial Gala
Historical Venues Group
Independent Deviser
Nonoperative Operational Pro
SocialPlanner
Integrated Stewardship Group
Top Guide Group
Medical Managing
The Responsible
Social Contriver Group
Local Deviser Collective
Antagonist Management
Panzer Planner
Political Partners
UnexpectedEvent
The Miraculous
The Terrible
The Remarkable
Proper
Skilled Outline Collective
The Good Organizational
Global Mgmt Place
Overall
Total Organizational Collective
Animist Management
Critical
Brilliant Guidebook Pro
Sudden Case
Omniscient
The Basic
Benevolent
The Adverse Venue
Dramatic
Active
Extravaganza Co
Case Spot
BestPlan
Certain Case Co
Matter Planner
Big
Medical Mismanagement
Unforeseen
Charlie Party
Extraordinary Evening
Industrial Direction Spot
Extraordinary Extravaganza
Physical Purchasing Agent
The Qualified
Godsend Event
Melancholy Parade
The Cardiovascular
Use
IndependentPlanner
Exciting Experiences
Exciting Eventuality
Festival Collective
Dietary
The Remarkable Venue
The Big
Tragic Developments
Be After Spot
PrudentManagement
Operational Manager
Internal Stewardship Pro
Time
Aggressive Managers
Decisive Festival Pro
AdaptiveManagement
Daily Outline Place
Important Happenings Co
The Workable
Injured
Outstanding Gala
Abandonment Management

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Event Planning Business:

Simple is always better

This means a few different things. Your event planning business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your event planning business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting An Event Planning Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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