1,000+ Best Event Planning Business Names [2024]

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Updated: January 19th, 2023

So, you've come up with the perfect event planning business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your event planning business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together 400+ event planning business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your event planning business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Event Planning Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of event planning business name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy event planning business name ideas

Sweet affairs
Outcome
Eventually
The Super Situation
Milestone
Pretty Appearance
Likelihood
Possible
Proceeding
The Instance
The Feat
Upshot Co.
The Perfect Spot
Sight
Unfolding
Instant Event
Movement
Hanky Panky
The Eventuation
Aspect
The Revolution
Perfect Match
Sentimental
The Perfect Peach
The Formal
Affairs
The Jolly Event
Cocktail Party
The Binge
The Perfect Place
Feat
The Folly Friend
Time Example
Social Skill
The Perfect Event
Powerful Key
Rectangular
Typical Place
The External Party
Extension
Direct Spot
Extreme Planner
Middle Man
Extra Care
Perfect Operations
Optimal Management
Direct
The Event Spree
Action
The Perfect Show
Expo
The County Fair
Staged
The Lovely Funfair
Conditioned
Indication
Lovely Rituals
Case
The Deal
Perfect Backdrop
Outlook
Factor
Breakthrough
Nexus Events
The Compact Co.
Obligatory
Perfect Performance
Efficient Upshot
Undertaking
Implementation
Happening
Favorable Events
Great Time
Better Rituals
Exchanged
InstructionalPlanner
The Cardiac
Unforeseen
TerminalEvent
Halibut Management
Aggressive Managers
Consultant Trading Co
BasedPlanner
BrilliantPlanner
The Hierarchical
The Weekly
Intelligent Organizer
City Outline Place
Physical Professionalist
The Historical
The Past Gala
FutureEvent
Case Collective
The Opposite Faction
Guidebook Spot
Critical Festival Co
Proposal Collective
AristocraticParty
Aquavit Management
IntelligentPlanner
Pest
Prudent Programmer
IndustrialManagement
Social Contriver Group
Tragic
Patient Organizational
The Terrible Venue
Range
SingleEvent
Level Manage Trading Co
External Eventuality
Certified Outline
Weekly Organizer Collective
TerribleEvent
The Sound Architectural Plan
Melancholy Venue
The Offended Shindig
Later
Organizational Co
The Momentous Celebration
The Sudden
Organizer Place
Atari Party
Elaborate
Based Organizing
The Whole Partizan
The Initial
Integrated
External Earthquake
Activities Pro
Bash Pro
The Untoward
Pleasant Shindig
Organizing Place
Overall Managers Co
ClinicalManagement
Untoward Symposium Pro
The Unforeseen
Physical
Manners Planner
Largest
The Instructional
Stammer Planner
Annalist Management
Project Spot
The Dramatic Conferences

Creative event planning business name ideas

The Economic Guidebook
Range
Events Event
The Adverse Venue
Resents Event
Celebration Co
The Actual
Intense Event
The Alternative
Practical Programmer
Recalcitrant Management
Military
The Preliminary
Past Venues Collective
Brilliant Guidebook Pro
The Rectangular
Active
Molecular
Economic
The Coastal
Amour Planner
Organizer Collective
The Effective
Guidebook Spot
KeyEvent
SignificantEvent
Internal Stewardship Pro
The Greatest Ceremony
Time Guide
Scammer Planner
The Corporate
The Efficient
Exciting Experiences
Direction Place
The Strange Celebration
Unfortunate Tournament Pro
Intellect Event
Surgical Manager Place
Ceremony Place
Manager Place
Organizational Spot
RareEvent
Strategic Manage Collective
Guide Collective
Powerful
The Tragic
IntegratedManagement
Executive
Extraordinary Developments Trading Co
Single Case Group
The Economic
PopularParty
Intense Events
Managerial Pro
DayManagement
Mastermind Collective
The Remarkable Venue
WhigParty
Managerial Co
Reflect Event
RemarkableEvents
Celebration Pro
The Future Ceremony
Interesting Ceremony Pro
Melancholy Venue
Prudent Guidebook Collective
The Momentous Celebration
Populist Partisan
The Surgical
Point Program
BenevolentPlanner
Financial Organizing Place
Carnival Co
The Instructional
Pleasant Parti
Practical Personal Organizer
Suspense Event
Medical Maintenance
TermManagement
Attend Event
Architectural Plan Collective
The Central
The Sad
Corporate Managers Collective
Case Spot
Medical Managing
Venue Collective
The Strange Competitions
TimePlanner
MolecularEvents
The Environmental Organizing
Royal
Ambitious
Careful
Preliminary Project
The Annual Tournament
The Best
Scientific
BridalParty
Everyday Engagements
Practical Purchasing Agent
Stander Planner
Significant Activities
Banners Planner
Alternative Project Trading Co
Benevolent
Preliminary Programs
The Expert
The Overall
SmallParty
JudiciousManagement
UnusualEvents
Meticulous Deviser Co
Town
Top
Central
MiraculousEvent
Decisive Festival Pro
External Exhibition
Managers Collective
Godsend Event
Fatal Parade Collective
Advocaat Management
Gala Spot
Proper
Macroeconomic Managers
Global Mgmt Place
HistoricalEvent
The Range
The Executive Managers
The Parliamentary Birthday
The Postoperative
Point Project
Shatter Planner
The Urban Scheduler
External Eventuality
ExternalEvent
Preliminary
The Medical
Environmental Outline Pro
Discrete Gatherings Spot
The Decisive Gala
Particular Extravaganza Collective
Competent Plotter Collective
Great Ceremony Collective
MomentousEvents

Learn more about starting an event planning business:

Where to start?

-> How much does it cost to start an event planning business?
-> Pros and cons of an event planning business

Need inspiration?

-> Other event planning business success stories
-> Marketing ideas for an event planning business
-> Event planning business Instagram bios

Other resources

-> Profitability of an event planning business
-> Event planning business tips
-> Email templates for an event planning business
-> Blog post ideas for an event planning business
-> Event planning business quotes

Funny Event Planning Business Names

Certified Outline
Environmental Organizing
The Educational
Big
Stewardship Group
EfficientManagement
The Middle
Molecular
Pleasant Shindig
TotalManagement
Independent Deviser
Stander Planner
Festival Collective
Case Spot
Powerful Parti
The Corporate
BestPlan
Range Guide Spot
Level Manage Trading Co
Be After Spot
Environmental Efforts
KeyEvent
Consultant Collective
The Financial
The Operative
Exciting Eventualities
Managing Place
External Earthquake
Extraordinary Experiences
The Regular
Carnival Trading Co
Guide Trading Co
Celebration Co
Middle Monitoring
Time Case Spot
Aquavit Management
Practical Purchasing Agent
Hierarchical Consultant
Panelist Management
SocialistPlanner
Charlie Party
Banishing Management
The Operational
Be After Co
IntelligentPlanner
Proposed Trading Co
Army Party
Political Partners
Pence Events
Omniscient Mastermind Place
Financial
Terrible Symposium
Company Trading Co
The Past
Macroeconomic Monitoring
The Definite
Physical Purchasing Agent
LaterEvents
The Total Managers
Suspect Event
The Dramatic
Catapult Management
Rational
Active
MelancholyEvent
External Ceremony Co
Extraordinary Earthquake
Level Mgmt Pro
Direction Place
The Fascist
Managers Collective
Progressive Partido
Exciting Exercise
Key Outline Trading Co
Occurrences Place
HistoricalEvent
Range Strategy Group
Unfortunate Extravaganza
Parade Trading Co
Ambitious
Definite Architectural Plan Pro
Managerial Group
The Chief Guide
Direction Pro
The Principal
The Qualified
Carnival Group
Professional Psychologist
Celebration Trading Co
Manners Planner
Prudent Manager Co
EconomicPlanner
Patient Organizational
Program Collective
Tragic Gatherings
Events Event
The Memorable
Halibut Management
Middle Mitigation
Moderate Birthday Pro
The Practical Scheduler
Industrial Direction Pro
Dramatic Happenings Trading Co
AcuteManagement
The Sound Architectural Plan
Historical
Amor Planner
Extraordinary Extravaganza
Discontent Events
Significant Activities
Basic Strategy Group
Guidebook Co
Sudden Case
Animate Management
SkilfulManagement
The Physical
Subsequent Developments Pro
The Critical
The Administrative
Day
Powerful
Good Guidebook Pro
Exciting Excursions
The Official Likud
Alternative Project Trading Co
Organizer Group
Advocaat Management
Exciting Eventuality
Global
Momentous Venues
Effective
Careful
The Latter
Principal Psychotherapist
Tragic Developments
Crucial
Socialist Mastermind Trading Co
AristocraticParty
Acute
External Engagements
Managing Pro
Extraordinary Evening
Animist Management
Aqueduct Management
The Dramatic Venues
Connect Event

Cool event planning business name ideas

The Rational Programme
GrandPlan
Organizer Group
Singular
The Charter
Practical Organizer Co
Exciting Eventualities
Effective Mastermind
GoodManagement
Global
Air hammer Planner
The Basic
Dietary Manager Place
LaterEvents
The Irish
The Efficient
Town
Pander Planner
Bash Group
Third Partizan Trading Co
Meticulous Deviser Co
Carnival Group
Environmental Efforts
Senior
Stressful Symposium
Big Faction Pro
Preliminary Programs
Financial Project Pro
SignificantEvent
Macroeconomic Managerial
Occurrences Trading Co
Poor Manage Collective
Consultant Place
AnestheticManagement
Unforeseen
Overall Managerial Collective
Tragic Ceremony
Organizer Co
Abandonment Management
Strategic Managment Trading Co
Active
DramaticEvent
Key Outline Trading Co
Marley Party
Internet Event
Dramatic Happenings Trading Co
Certain Case Co
Ground
Ambulate Management
The Executive Managers
Charter Bash
Extraordinary Example
Alternative Project Collective
Federalist
Definite Architectural Plan Pro
ExternalEvent
The Middle
The Organizational
The Strategic Scheduler
Unlikely Venue
The Comprehensive Plotter
Industrial Direction Pro
Antagonist Management
The Chief Organizer
Untoward Celebration
The Qualified Proposed
Everyday Eventualities
DecisiveEvent
Public
Molecular
Glamour Planner
Prudent Programmer
IntelligentPlanner
The Major
The Workable
Integrated
The Political
MilitaryPlanner
Hangar Planner
Halibut Management
Successful Guidebook Co
Mgmt Co
Top Contriver
The Operative Managment
Reflect Event
Third Programme Group
KeyEvent
Based Organizing
Unexpected
The Cardiovascular
Principal Projectment
Venues Spot
Celebration Collective
The Public Manage
Fatal Parade Group
The Crucial
Outline Co
Ceremony Co
WeeklyPlanner
Intensive
Stewardship Group
Consultant Group
Physical Contriver Co
The Unexpected
Macroeconomic Managing
Top Guide Group
Mastermind Collective
Adverse Festivals
The Opposite Faction
Attend Event
BestPlan
The Catastrophic
Macroeconomic Managment
Internal Stewardship Group
Better
The Critical
EconomicPlanner
Guide Collective
The Historical Venue
Level Guidebook Place
SeniorManagement
The Wise Direction
Poor Stewardship
Pence Events
Candor Planner
LargestParty
The Judicious Managment
BenevolentPlanner
Ambitious
Effective
EnvironmentalPlanner
Animal Management
Organizational
Level Manage Trading Co
Careful Guide
Case Co
RareEvent
The Proper
Professional Programmer
The Crucial Tournament
Managerial Trading Co
Town Organizer Spot
Single Case
The External
Principal Programmer
WhigParty

Unique event planning business name ideas

Better Manage
Managerial Spot
Rational Organizing Group
Conferences Place
Organizer Place
Managerial Pro
Gala Spot
Aristocratic Soiree
Sanger Planner
The Top Guide
Molecular Observances
Outstanding Gala
PracticalPlanner
Range Guide Spot
The Usual
Undergraduate Management
Independent Deviser
Carnival Place
Great Ceremony Collective
Suggest Event
Practical Programmer
Extraordinary Exposition
Exciting Encounter
Annalist Management
Managing Place
Exciting Exercise
Historical Venues Group
Aggressive Managerial Group
Operational Stewardship
Major Extravaganza Pro
The Latter Architectural Plan
Point Project
The Non
StrategicPlanner
ClinicalManagement
The Aggrieved
Corporate Deviser
The Fascist
AdaptiveManagement
Day
Intense Event
Practical Psychologist
Against Event
Scheduler Pro
Stander Planner
Prudent Psychologist
The Bad
The Practical Consultant
The Historical
The Financial Managers
Case Spot
SingleEvent
TimeEvent
Key Outline Place
WholeParty
The Exciting
CityPlanner
Festivals Collective
Single Venue Place
Exciting Effects
Sustainable
Tracker Planner
Consultant Collective
AcuteManagement
The Decisive Gala
The Extraordinary Symposium
Descent Events
Local Deviser Collective
Secret Contrive
The Sound Architectural Plan
Expense Events
Suspense Events
Military
The Definite
Best Program
TermManagement
Guidebook Spot
Encouragement Management
Middle Mitigation
Sharpie Party
The Operational Outline
Random
Perfect Plot
TotalManagement
Momentous Venues
The Singular
Guidebook Group
Corporate Managers Collective
Extraordinary Election
The Improved
Contemporary Activities
Deviser Trading Co
Preliminary Projected
Judicious Managing Collective
Medical Managers
FollowingPlan
External Engagements
Medical Mitigation
Soiree Trading Co
PopularParty
External Exhibitions
Animate Management
Request Event
Centralized Direction
Extraordinary Festival Trading Co
Mastermind Pro
Point Prepare
The Adverse Festival
The Town Outline
Efficient Managment Pro
The Democratic
Medical Mismanagement
The Skilful Stewardship
The Competent
Prudent Procrastinator
BridalParty
Moderate Birthday Pro
The Time
Manners Planner
Terrible Symposium
Operative
InterestingEvent
Upper Managment Trading Co
The Unfortunate
The Sudden
Organizational Trading Co
Consultant Spot
Middle Mismanagement
Good Guidebook Pro
Past tense Events
The Populist
Carnival Co
Godsend Event
Neglect Event
PrudentManagement
Royal
Parties Party
Bash Spot
ImportantEvents
Side effect Event
Public Direction Group
Point Program
Mental Conferences
The Past
ComprehensivePlanner
Exciting Exhibition

Cute event planning business name ideas

External Exhibition
LatterEvent
The Operative
Year Blueprint
The Remarkable Venue
The Momentous Celebration
Managerial Co
Defense Event
The Point
Amour Planner
The Terrible
Poor Stewardship Trading Co
Medical Manager
Alternative Project Trading Co
Executive
Developments Trading Co
UnusualEvents
Parliamentary Partizan
Exciting Extravaganza
Educational
Guidebook Co
Competitions Group
Expert Plotter Place
Total Organizational Collective
Fiscal
The Irish Soiree
AggrievedParty
Battlefront Management
Medical Managing
Rare Tournament Spot
Manager Co
Untoward
The Scientific
Affricate Management
Guidebook Collective
The Public
Good Stewardship
Ganger Planner
SocialistPlanner
Environmental
The Pleasant
The Qualified
HistoricalEvent
Future Tournament Co
HierarchicalPlanner
The Solid Manage
Common sense Events
Exciting Exposition
Extraordinary
Medical Managerial
DayManagement
The Popular
The Trained
The Prudent
Pary Party
EducationalPlanner
StressManagement
Greatest Carnival
Musical Festivals
Darby Party
Big Birthday Trading Co
Case Trading Co
Trained Guide Pro
Range Guidebook Co
Melancholy Venue
Independent
Symposium Place
The Parliamentary
The Best
Proper
Badder Planner
The Remarkable
Immense Event
Socialist Mastermind
Company Trading Co
The Chief Guide
Time Case Spot
Company Collective
Establishment Management
Powerful Parti
Unfortunate Extravaganza
Preliminary Package
Significant Activities
Weekend Event
Good
The Strange Celebration
Rapper Planner
Respect Event
Exciting Experiences
Time Parade Spot
EfficientPlanner
Momentous
Principal Psychotherapist
Non Company
Parade Trading Co
Scheduler Group
New Proposal
The Instructional
Philanthropist Management
AdverseEvent
Hierarchical Mastermind
Operational Consultant Pro
Certified
The Formal Proposed
Overall Managers Co
Corby Party
The Critical Carnival
The Effective
Senior Deviser
MiraculousEvent
Extraordinary Extravaganza
Creative
PowerfulParty
Repent Events
RationalManagement
MeticulousPlanner
Televangelist Management
Design Group
OverallManagement
OmniscientPlanner
Suspect Event
Single Case Group
Brilliant Guidebook Pro
Next
Medical Maintenance
Therapeutic
The Extreme
Populist Partisan
Manager Collective
RoyalParty
IrishParty
The National
External Extravaganza
AdverseEvents
The Top
Exciting Encounters
Plotter Co
Prudent
The Unexpected Festival
Diaconate Management
StrategicManagement
Operational Manager
Manors Planner
Practical Personal Organizer
Corporate Manage Pro
Physical Personal Organizer

Clever event planning business name ideas

Optimal Proposed
The Acute Celebration
Macroeconomic
Porky Party
Everyday Engagements
Sudden Case
Integrated Operational Collective
Disestablishment Management
Shatter Planner
Third
Guide Spot
Amor Planner
JudiciousManagement
The Upper Organizational
The Offended
Time Ceremony
Memorable
Better Manage Pro
Hierarchical Consultant
Panter Planner
The Trained Scheduler
Observances Group
The Professional
Organizational Spot
Global Mgmt Place
Progressive Partido
Alternative Design Collective
Past Venues Collective
Professional Psychologist
Aqueduct Management
Deviser Collective
The Greatest Ceremony
BasedPlanner
The Social
Optimal
External Exposition
Everyday Developments Spot
Level Mgmt Pro
Contriver Pro
Contriver Trading Co
Daily Scheduler Group
Exciting Excursions
Whole
The Total
Stammer Planner
Skilful
Greatest Parade Trading Co
Project Spot
Subsequent Developments Pro
CorporatePlanner
Middle Monitoring
The Anesthetic Managing
National Be After
Scammer Planner
UsualPlan
Populist Person
Physical Pyrotechnician
Carnival Pro
Stewardship Collective
Outline Group
Recompense Events
Activities Pro
Basic Strategy Group
Carnival Trading Co
The Untoward
Managerial Group
The Term Blueprint
The Extraordinary
Venue Trading Co
Panicking Management
Typical Architectural Plan Collective
Past
Glamor Planner
The Progressive
Festival Pro
The Stirring Case
Non
The Independent
AmbitiousPlan
LevelPlanner
Unexpected Symposium Pro
The Urban
Competent Scheduler Trading Co
External Efforts
Progressive Company Collective
Great Symposium Collective
Time Guide
The Perfect
Occurrences Collective
Sudden Celebration Place
The Actual
The Educational
The Responsible
Extraordinary Encounters
Competent Guidebook Trading Co
Skilled
Impressed Event
The Expert
BadManagement
Ceremony Place
Decisive Venue Pro
The Key
OperationalPlanner
Untoward Symposium Pro
OptimalManagement
Political Partizan Collective
Extraordinary Evening
Injured
The Wise
Connects Events
Exciting Election
Powerful
Outline Trading Co
IndependentPlanner
Extreme
The Alternative
Intelligent
Prudent Manager Co
InternalManagement
The Socialist Deviser
Improved
Army Party
National Design Group
The Terrible Venue
Gatherings Group
Exciting Eventuality
Case Place
Progressive Prom
UnexpectedEvents
The Integrated Contrive
Comprehensive Strategy Place
Environmental Outline Pro
Regular Design Collective
Venue Place
External Example
The Surgical Managment
In the event Events
Operational Proposed Co
Efficient Organizational Collective
External Episodes
The Economic Manager
Be After Spot
Total Managment Collective
Event Events
Environmental Organizing
Blueprint Co

Best event planning business name ideas

Skilled Outline Collective
Company Spot
Festival Collective
Integrated Stewardship Group
RationalPlanner
Industrial Direction Spot
WingParty
Intelligent Organizer
Comprehensive Guidebook Collective
Macroeconomic Monitoring
Be After Collective
External Ceremony Co
Big Cadres
PrincipalPlanner
Middle Managment
Exciting Evening
Program Pro
Acute
Melancholy Parade
Outstanding
Remarkable
UrbanManagement
Critical
Rational
ClericalParty
Certified Organizer Group
The Strongest
Political Partners
The Global
Medical Monitoring
Reflects Events
Celebration Spot
TraumaticEvents
ExcellentPlanner
Scientific
Professional Projectment
The Memorable
RemarkableEvents
Sad
MomentousEvents
The Trained Mastermind
Global Organizing
The Initial
External Exercise
Direction Trading Co
The Therapeutic
Practical Purchasing Agent
Historical
PerfectPlan
Decisive Festival Pro
Acute Managerial Pro
Federalist Likud Place
Tragic Gatherings
Advocaat Management
Animist Management
Overall
Main
Town Consultant Pro
HistoricalEvents
Dagger Planner
Perfect Event
Sound Blueprint Co
The Internal Organizational
Extraordinary Exhibition
Strategic Manage Collective
The Latter Ceremony
Unfortunate Tournament Pro
CoastalManagement
Non Shindig
Organizing Trading Co
Macroeconomic Manager
Arrest Event
Extraordinary Experiences
Managing Pro
ContemporaryEvents
Stressful
Architectural Plan Group
Experienced Consultant Collective
Day Plotter Trading Co
Stirring
Occurrences Place
Level
The Initial Proposed
Corporate
Certified Consultant Trading Co
The Great
Practical Plotter
Again Event
Symposium Spot
The Cardiac
Consultant Trading Co
Organizational Co
FatalEvent
The Surgical
Porgy Party
Certified Outline
The Urban Scheduler
Programme Collective
Dramatic
Elaborate
Guide Co
Abstinent Management
Use
Commander Planner
Meticulous Guide Place
The Central
Interesting Extravaganza
The Macroeconomic
Manage Trading Co
Time Parade
The Public Managerial
The Self
Medical Managment
Environmental Mastermind
Economic
PastEvent
Direction Place
The Principal
Pleasant Shindig
Annulment Management
Principal Purchasing Agent
Pleasant Parti
The Specific Venue
Antepast Management
Professional Pyrotechnician
Managing Collective
Unlikely Gala Place
Guidebook Trading Co
Macroeconomic Manage
Catapult Management
BrilliantPlanner
Competent Plotter Collective
Organizational Pro
Social Contriver Group
The Annual Tournament
Professional Psychotherapist
SmallParty
The Socialist
WeakerParty
Program Collective
Physical Professional Organization
Prancer Planner
Catastrophic Carnival Spot
WorkablePlan
The Presidential
ActualEvent

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Event Planning Business:

Simple is always better

This means a few different things. Your event planning business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your event planning business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting An Event Planning Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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