127+ Event Follow-Up Email Subject Lines (That Work!)

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Updated: May 13th, 2021

If you're looking to boost your email open rates and increase sales, your email subject line is the first (and most important) step in achieving those goals.

Did you know that 33% of email recipients open emails because of an engaging subject line?

That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve.

We've put together a list of 127+ event follow-up email subject lines (that work!).

Some are proven examples from other successful campaigns, and some are creative ideas to inspire you.

Creative Email Subject Line Ideas

[Last Call] Zoom Webinar Basics
Join us! A festive workshop @ Hideaway Boston
Upcoming shows near Greenville: Aziz Ansari, East Forest and more
Countdown to Synapse: last week to save on tickets
See you in Denver next month? ⛰
Tune In: Speaker Nancy Pelosi at The Wing!
Mark your calendar
It’s not too late—Google Science Fair is still taking ideas!
Reminder: Live Q&A starts soon
Save the Date… literally [Video]
Christmas Party 2016
Smiles Davis, you’ve been invited.
It’s Here — Our Full Loupe Conference Lineup
Get in-person support at Shopify in LA
Registration is now open for Next ’19.
GDPR: Are You Ready…? The Countdown Begins!
Watford vs Saints: Your preview ⚽️
The full BVE 2018 Seminar Programme is LIVE
All the shows. All week. All free.
?️ Save the Date! Graduate Exhibition in December
Meetups this week with: Marketing Technologists, Web Developers
All the Dreamforce excitement is coming right to you.
Livefront Open House + Augmented Reality Demo
Bit Bash Tickets On Sale In 2 Days ?
Early Bird ENDS Dec. 31st!
“Announcing {event name}”
“{event name}, Are you ready?”
“Turn in on {date}”
“The {event name} programme is live”
“See how you can {verb+adj} at {event name}”
“Let’s meet at {event name}”
“Coming soon “
“The {event name} excitement is coming for you”
“See who’s speaking at {event name} “
“All the shows”
“Coming to a city near you”
“What’s new at {event name}”
“Get ready for {event name}”
“{event name} passes are here!”
“Don’t miss out {event name}”
“See you in {month}”
“Our annual 2019 meeting”
“The countdown is on!”
“The {event name} is back!”
Don’t miss out {Event Name}
Bring a friend to {Event Name}
Are you joining us tomorrow at {Event Name}?
{Event Name} is selling out!
{Event Name} is around the corner
Largest {Event Type} in {Geographic Location}: {Event Name}
Don’t get lost on {Date} 📍
Hi {Name}, free {Date}? Join us at {Event Name}!
15% off for you and a friend
Last chance to see {Speaker/Performer} live at {Event Name}!”
Starting tomorrow! {Event Name}
Meet the speakers at {Event Name}!
Are you ready for {Event Name}? 😊
The countdown is on! ⏳
5 things to bring to {Event Name}
Are you excited about {Event Name}?
{Event Name}, {event date} 🗓
“You don’t want to miss {Event Name}
Reminder, join us at {Event Name}
Mark your calendar for {Event Name}
Grace’s reminder for {Event Name}
Hi [Name], free [Date]? Join us at [Event Name]!
Meet us at [Location] for [Event Name]!
Join all major influencers of [topic] at [Event Name]
Reserve your spot at [Event Name]
Special, early bird offer for our fans!
Exclusive ticket price just for [Recipient Name]
Hi, [Name]! It’s that time again: [Event Name] is here!
Last chance to see [Speaker/Performer] live at [Event Name]!
Don’t miss [Event Name]! Get tickets before it is too late!
[Event Name] is almost sold out. Get your tickets now!
Registration is almost closed for [Event Name], save your spot!
Take this survey to help us improve [Event Name]
Have a moment? Share your thoughts on [Event Name]
Thanks, [Name], for attending [Event Name]
{Product Name} is selling out!
Are You Ready for {Event Name}
Last chance to see {Event Name} live at {Event Name}
We’re expecting to see you at {Event Name}
Get ready for {Event Name}!
Are you excited for {Event Name}?
3 Things you need to bring to {Event Name}
Are You Joining us Tomorrow at {Webinar Event Name}
Are You Excited About {Webinar Event Name}?
Largest webinar in {Location}: {Event Name}, Register Now!
Meet the Speakers at {Webinar Event Name}!
Last chance to see {Speaker} live at {Webinar Event Name}
We want to hear what you think, {Name} (and give you 30% off)!
Be honest – what do you think of our new {Product Name}?
How can we make {Product Name} better for you?
Hi, {Name}! Take our survey and earn 50% off on your next purchase!
How was your recent experience with us, {Name}?
Meeting Today: {Date} {Location}
Please confirm your presence for an emergency meeting later at 3 PM
Don’t forget to attend a meeting on Tuesday, at 2 PM!
Meeting tomorrow! Provide your confirmation right away
Want to meet you. I would like to negotiate prices
Please don’t forget to submit your report about {Topic} on Friday
Hi! Any Update On Your Report due this Friday?
{Name}, don’t forget about your report due on Friday
How’s the report due on Friday Going?
Are you ready to present your reports this Friday?
Reminder: Complete Required Annual Training
Training Reminder: Hi {Name}! Sales Training tomorrow at 9. See you!
Hi {Name}! We have new courses for you!
Payment reminder: {Business Name} {Invoice no.}
Payment reminder: Past due invoice {Invoice no.} for {Business Name}
Urgent: Past due invoice {Invoice no.} for {Business Name}
Hey {Name}, are you joining us on Wednesday at {Event Name}?
{Name}’s Reminder for {Event Name}
Invoice no. 987 is two weeks overdue
Reminder, don’t forget to join us and bring a friend to {Event Name}
The countdown to {Event Name} is on!
Follow Up RE: Overlooked Proposal
Response Required: Overdue Invoice
{Event Name}, {Date}
Your order is being processed
Do This Right Now to Get an Exclusive Gift
Hi, {Name}! You haven’t confirmed your booking yet
Hey {Name}! Please don’t forget to confirm your orders
Reminder: 50% Off Sale- Last Day Tomorrow
You are Invited to {Event Name} – Register Now, Limited Slots Only!
Reminder to Register for the Annual {Event Name}

GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line:

Spark interest and curiosity
A clear and urgent call to action
An offer/intriguing discount
Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples

Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:

4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"

Conclusion

If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 127+ event follow-up email subject lines (that work!).

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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