12 Best Etsy Marketing Tools [2024]

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Updated: February 22nd, 2024

Etsy is an online marketplace that allows sellers to create their own online stores to sell handmade, vintage, and unique goods. As a seller on Etsy, you can use a variety of marketing tools to promote your products and increase your sales.

There are many marketing tools available to Etsy sellers to help them promote their products and increase sales. It's important to experiment with different tactics and find what works best for your business.

Having the right tools for the job is essential, and Etsy Marketing Tools is no exception.

After interviewing thousands of founders, we put together a list of the most popular and useful Etsy Marketing tools.

Here they are:

1. Marmalead

Marmalead is an Etsy SEO tool that helps sellers optimize their product listings for search.

It collects real-world search data to suggest popular keywords for your products.
You can input relevant terms and see how much traffic they are likely to attract.
Marmalead offers suggestions for high-traffic, low-competition keywords to include in your listings.
The tool allows you to analyze your current performance and track your progress.
It can help you brainstorm new ideas for optimizing your listings.
Marmalead is designed specifically for use on Etsy, making it a valuable resource for sellers on the platform.
With its help, you can improve the visibility of your products and increase your sales.
The tool is easy to use and provides valuable insights into what shoppers are looking for on the site.
It can save you time and effort by helping you identify the most effective keywords to use in your listings.
Marmalead is a powerful tool that can help you get noticed on Etsy and stand out among the competition.
By using it to optimize your listings, you can attract more traffic and make your store more successful.
Overall, Marmalead is an essential tool for any seller looking to maximize their visibility and success on Etsy.

Pricing

Marmalead is a subscription-based tool, with a monthly fee of $19. However, the company offers a 14-day free trial for new users to test out the service before committing to a subscription. If you decide to continue using Marmalead after the trial period, you can choose to pay on a monthly basis or save money by opting for a quarterly or annual plan. These longer-term plans offer a discounted rate compared to the monthly fee.

Handmade Newsletter is a tool that enables Etsy sellers to create and manage their email newsletters. The tool integrates with popular email marketing services and offers customizable templates and design options. It also allows sellers to segment their email lists and track the performance of their newsletters. Handmade Newsletter is user-friendly and offers step-by-step guidance, making it easy for sellers to use.

Some benefits of using a Handmade Newsletter:

It helps Etsy store owners get their customers to sign up for an email newsletter.
The tool allows sellers to create personalized pages for customers to opt-in to their newsletters.
It integrates with popular email marketing services, making it easy to create and send newsletters.
Handmade Newsletter offers customizable templates and design options to make your newsletters look professional and attractive.
You can use the tool to segment your email list and target specific groups of customers with personalized messages.
It allows you to track the performance of your newsletters and optimize them for better results.
The tool is user-friendly and offers step-by-step guidance.
It is an affordable way to stay in touch with your customers and build a strong relationship with them.
Handmade Newsletter is a valuable tool for Etsy sellers looking to use email marketing to promote their products and build their business.

Pricing

It looks like Handmade Newsletter is a subscription-based tool, with two pricing options available: a monthly plan for $8 per month, or an annual plan for $88 per year. The annual plan offers a discounted rate compared to the monthly fee, so it may be a more cost-effective option for sellers who plan to use the tool on a long-term basis.

3. eRank

eRank is a comprehensive Etsy SEO tool that offers a range of features to help sellers improve their search engine rankings and drive more sales on the platform.

Multiple other features to help improve Etsy search rankings and sales.
Robust and comprehensive tool for Etsy sellers.
Can help identify areas for improvement and optimize listings for better visibility.
Can track and analyze sales data to inform marketing strategies.
Easy to use and navigate interface.
Keyword explorer tool.
Listing analytics tool.
Bulk rank checker.
Missing image audit tool.
Sales map.

Pricing

eRank provides both a free and paid version of its tool for Etsy sellers. The free version is suitable for beginners looking to optimize their listings and improve their search rankings on the platform. For more advanced sellers, the Basic $5.99 per month and Pro $9.99 per month plans offer additional features and support.

4. Outfy

Outfy is a popular tool among Etsy sellers for managing and automating their social media content and channels. It allows users to create and share a range of content types, including collages, product photos, GIFs, videos, and promotional material, on platforms such as Facebook, Instagram, YouTube, Pinterest, and Twitter.

Convenient and time-saving tool for busy Etsy sellers.
Can help increase brand visibility and reach the target audience.
Allows for easy scheduling and posting of content.
Can help drive traffic and sales to the Etsy store.
Offers a range of customization options for content creation.
Easy to use and navigate interface.
Can integrate with Etsy and other eCommerce platforms.
Offers free and paid plans to accommodate different needs and budgets.
Provides support and resources to help sellers succeed on social media.

Pricing

Outfy offers a free forever plan as well as paid plans to accommodate different needs and budgets. The free forever plan includes access to basic features. For sellers who want access to additional features and support, Outfy also offers paid plans starting at $15/month.

5. Vela

Vela is a comprehensive tool designed to help e-commerce businesses optimize their operations and save time. It allows users to connect and manage multiple shops in a single platform and offers a range of features to streamline processes, including multi-shop management, bulk editing, cross-channel copy editing, and listing creation. If you run multiple e-commerce stores, Vela can be a valuable tool to help you save time and streamline your business.

Allows users to connect and manage multiple shops in one place.
Features multi-shop management, bulk editing, cross-channel copy editing, and listing creation.
Streamlines processes and saves time for e-commerce businesses.
Ideal for sellers running multiple e-commerce stores.
It can help improve efficiency and productivity.
Offers a range of customization options.
Easy to use and navigate interface.
Can integrate with popular e-commerce platforms.
Offers a range of support and resources to help sellers succeed.
Can help sellers grow their businesses and increase sales.

Pricing

Vela offers both free plans and paid plans for users. The Lite plan starts at $5/month and includes access to basic features, such as multi-shop management and bulk editing. The Plus plan, which starts at $10/month, includes additional features and support, such as cross-channel copy editing and listing creation.

6. EtsyHunt

EtsyHunt is a marketing tool that offers a range of features for research and analysis, helping sellers identify the bestsellers in any category, understand what buyers are searching for, and optimize their listings for better conversion rates. In addition to these features, EtsyHunt also provides data on shops, making it a useful tool for competitor research.

Offers a listing optimization tool to improve conversion rates.
Provides data on shops for competitor research.
Wide selection of seller tools to help businesses succeed on Etsy.
Can inform marketing and product development strategies.
Easy to use and navigate interface.
Offers a range of customization options.
Can integrate with Etsy and other eCommerce platforms.
Offers support and resources to help sellers succeed.
Can help sellers grow their businesses and increase sales.

Pricing

EtsyHunt offers a free limited plan as well as paid premium plans for users. EtsyHunt offers paid premium plans starting at $3.99 per month.

7. Putler

Putler is a monitoring and analytics tool that helps e-commerce businesses track and understand their performance. It works not just for Etsy, but for a range of other e-commerce platforms as well, and can replace manual data tracking and spreadsheets, saving time and effort. Putler provides helpful graphs and comparison data that can increase a seller's understanding of their business and help inform marketing and sales strategies.

Provides helpful graphs and comparison data to increase understanding of business.
Can inform marketing and sales strategies.
Easy to use and navigate interface.
Offers a range of customization options.
Can integrate with Etsy and other eCommerce platforms.
Offers support and resources to help sellers succeed.
Can help sellers grow their businesses and increase sales.
Helps sellers track and analyze key performance indicators (KPIs) such as sales, revenue, and customer data.

Pricing

Putler offers paid plans starting at $20 per month, with a free 14-day trial for users to try out the tool. The paid plans include access to additional features and support, such as customizable dashboard views, real-time alerts, and integration with a range of e-commerce platforms.

8. Backtsy

Backtsy is a tool that allows Etsy sellers to store backups of their shop in a secure Amazon S3 storage server. It allows sellers to back up their entire shop, including listings and shop information, which can be useful in case of errors or if Etsy deletes previous versions of listings after four months. While sellers may not initially understand the importance of having backups, they can be essential in case of unforeseen circumstances and can save time and effort in the long run.

Secure and reliable storage solution.
Can save time and effort in case of unforeseen circumstances.
Essential for protecting and preserving shop data.
Easy to use and navigate interface.
Offers a range of customization options.
Can integrate with Etsy and other eCommerce platforms.
Offers support and resources to help sellers succeed.
Can help sellers protect and grow their business on Etsy.

Pricing

Backtsy offers paid plans starting at $3.7 per month, which includes access to three saved copies of a seller's shop.

9. Seller Tools

Seller Tools is a comprehensive toolkit for professional online sellers, offering a range of solutions for marketing, research, and analysis. Its features include a social media marketing toolkit, keyword research, sales event manager, trends, and analytics, making it an ideal tool for serious Etsy sellers looking to grow and scale their business.

Offers a range of solutions for marketing, research, and analysis.
Features include a social media marketing toolkit, keyword research, sales event manager, trends, and analytics.
Ideal for serious Etsy sellers looking to grow and scale their business.
Can help improve marketing and sales strategies.
Easy to use and navigate interface.
Offers a range of customization options.
Can integrate with Etsy and other eCommerce platforms.
Offers support and resources to help sellers succeed.
Available in both free and paid versions.
Can help sellers grow and succeed on Etsy.
Provides in-depth insights and data to inform business decisions.

Pricing

Seller Tools offers a range of packages at different price points, with prices starting at $9.95/month. It also offers a forever-free plan with limited functionalities for users who want to try out the tool.

10. All Hashtag

All Hashtag is a free-to-use keyword tool that helps Etsy sellers reach a larger audience on social media through the use of relevant hashtags. It generates hashtags for any search term, and can also assist with creating unique hashtags and tracking how often individual tags are used. All Hashtag is a valuable tool for Etsy sellers on platforms such as Instagram, Twitter, Pinterest, and more.

Helps sellers reach a larger audience on social media.
Can be used on platforms such as Instagram, Twitter, Pinterest, and more.
Easy to use and navigate interface.
Offers a range of customization options.
Can integrate with Etsy and other eCommerce platforms.
Offers support and resources to help sellers succeed.
Can help sellers grow and succeed on Etsy.
Can inform social media marketing strategies.

Pricing

All Hashtag is a free keyword marketing tool.

11. Etsy on Sale

Etsy on Sale is an online platform that helps Etsy sellers schedule and automates promotions and sales events, saving time and effort in the process. It allows sellers to change prices, upload special sale photos, and re-tag products on a specified date, and can also restore listings to their original state after the sale period ends. If you want to make consistent sales throughout the year and want an easy way to manage promotions and sales events on Etsy, this tool can be a valuable resource.

Online platform for scheduling and automating promotions and sales events on Etsy.
Allows sellers to change prices, upload special sale photos, and re-tag products on a specified date.
Restores listings to their original state after the sale period ends.
Saves time and effort for sellers.
Can help improve sales and marketing strategies.
Easy to use and navigate interface.
Offers a range of customization options.
Can integrate with Etsy and other eCommerce platforms.
Offers support and resources to help sellers succeed.
Can help sellers grow and succeed on Etsy.
Can help sellers make consistent sales throughout the year.

Pricing

Etsy on Sale uses a pay-as-you-go (PAYG) credit system, with credits starting at $1 per sales event.

12. Spacefem's Etsy Tag Analyzer

Spacefem's Etsy Tag Analyzer is a simple but powerful tool that helps Etsy sellers analyze and optimize their tags for better visibility and performance. It is a free, web-based app that allows sellers to input the name of their shop and receive detailed information on their most commonly used tags, including data on average daily views and favorites. This tool is used by many successful Etsy sellers and can help sellers improve their marketing and sales strategies.

Provides data on average daily views and favorites.
Used by many successful Etsy sellers.
Can help sellers improve marketing and sales strategies.
Easy to use and navigate interface.
Offers a range of customization options.
Offers support and resources to help sellers succeed.
Can help sellers grow and succeed on Etsy.
Provides in-depth insights and data to inform business decisions.

Pricing

Spacefem’s Etsy Tag Analyzer is free for all Etsy users.

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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1. Marmalead

2. Handmade Newsletter

3. eRank

4. Outfy

5. Vela

6. EtsyHunt

7. Putler

8. Backtsy

9. Seller Tools

10. All Hashtag

11. Etsy on Sale

12. Spacefem's Etsy Tag Analyzer