75+ Best End of Year Sale Email Subject Lines [+ Free Email Templates]

Pat Walls

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Updated: February 22nd, 2024

75+ Best End of Year Sale Email Subject Lines [+ Free Email Templates]

"Welcome to our latest blog on end-of-the-year sales email! As the year comes to an end, it's time for retailers and businesses to take advantage of the holiday season by offering special deals and promotions to customers.

If you want to launch an extremely successful year-end fundraising campaign, email marketing is a fantastic tool for engaging both new and existing audiences.

With free, customizable email subject lines and templates to utilize as a starting point, we're here to assist you to guarantee your communications stand out to your audience and create results.

Here are 75+ of the best End of the Year email subject line ideas to help you boost overall engagement rates:

End of Year Clearance Sale Email Subject Lines

Last chance for end of year savings!"
Clearance sale: up to 50% off!
End the year with big discounts!
Hurry, limited time end of year clearance sale!
Ring in the new year with savings
Save big on clearance before the new year
End of year blowout clearance sale
Get more for less with our clearance sale
Don't miss out on end of year discounts
New year, new deals: clearance sale
Score big savings during our end of year clearance
End of year clearance: prices too good to miss
Shop now for unbeatable end of year deals
Save on clearance before the year ends
Last call for end of year clearance discounts
New year, new budget, same great deals
Get your end of year shopping done with our clearance sale
End of year clearance: limited time only
Unwrap big savings on clearance items
Clearance shopping made easy with our end of year sale
End the year on a high note with big savings
Don't miss the end of year clearance blowout
Get your holiday shopping done with our clearance sale
Ring in the new year with big clearance discounts
Last minute end of year clearance shopping made easy

End of Year Sale Customer Appreciation Email Subject Lines

Thank You for the Year - Exclusive Deals for You"
Cheers to the Year and Our Loyal Customers
End of the Year Celebration - 15% Off for You
A Gift from Us to You - the Year Customer Appreciation Sale
New Year, More Savings - 30% Off for Our Loyal Customers
Year Wrap Up with 20% Off for You
A Special Thank You from [Company Name] - End of the Year Sale
Customer Appreciation the Year - 40% Off Your Order
Celebrating the Year and Our Customers - 25% Off Sale
From Our Family to Yours - the Year End of Year Sale
A Year to Remember - 25% Off for Our Valued Customers
End of the Year Bonus - 10% Off for You
Customer Appreciation the Year - 35% Off Your Purchase
Last Chance to Save in the Year - 45% Off for Our Customers
Happy Holidays from [Company Name] - 35% Off Your Order
A Special Offer for Our Loyal the Year Customers
Customer Favorites on Sale - the Year End of Year Celebration
End of the Year Thank You - 45% Off Your Purchase
Celebrating the Year and Our Customers - Exclusive Deals for You
The Gift of Savings - 25 Off Your Order for Our Loyal Customers
End of the Year Sale - A Thank You from [Company Name]
New Year, More Savings - Customer Appreciation the Year Sale
Exclusive the Year End of Year Deals for Our Loyal Customers
Customer Appreciation the Year - 25% Off Your Next Purchase
End of the Year Treat - 35% Off for You from our company

End of Year Sale Holiday Gift Email Subject Lines

Last chance for holiday savings!
End of year sale: 25% off gifts!
Gift shopping made easy with our sale!
Shop now and save big on holiday gifts!
The gift that keeps on giving: discounts!
New Year, new savings on holiday gifts
Last minute holiday shopping made easy
End of year blowout sale on gifts
Get the perfect gift at a perfect price
Don't miss out on holiday gift deals
Unwrap huge savings on holiday gifts
Last call for holiday gift deals
Countdown to savings on holiday gifts
The gift of savings this holiday season
End of year gift sale: prices too good to miss
Give the gift of savings this holiday
Holiday shopping just got more affordable
End of year gift sale: grab your discounts now!
Hurry! Limited time holiday gift deals
Gift shopping made stress-free with our sale
Score big savings on holiday gifts today
The gift that keeps on giving: great prices
Save on gifts before the new year
Don't miss the end of year holiday gift sale
Get more for less this holiday season

End of Year Email Template Examples

Here are some good examples of End of Year email templates you can use:

End of Year Clearance Sale Email Template

title=Don't Miss Out on Our End of Year Clearance Sale! Dear [Name],

As the year comes to a close, we're excited to announce our end of year clearance sale! This is the perfect opportunity to grab all the items you've had your eye on at unbeatable prices.

With [number] of amazing products at [discount] off, you're sure to find something you'll love. From [product category 1] to [product category 2], we've got you covered.

And, with the holiday season just around the corner, now is the perfect time to start your shopping. Treat yourself or cross a few items off your gift list – the choice is yours!

Don't wait – this sale is only happening for a limited time. Shop now and take advantage of these incredible deals before they're gone!

Best regards,

[Your Name]

End of Year Sale Customer Appreciation Email template

title= Thank You for Your Loyalty! End of Year Sale! Dear [Name],

As we come to the end of another year, we want to take a moment to express our sincere gratitude for your loyalty and support. It has been a challenging year for all of us, but we are so grateful to have customers like you who have stuck by us.

To show our appreciation, we're excited to announce our end-of-year sale! Enjoy [discount] on a wide selection of [number] products.

Take advantage of these amazing deals and treat yourself, or get a head start on your holiday shopping. You deserve it!

Thank you again for your continued support. We can't wait to see what the new year will bring.

Best regards,

[Your Name]

End of Year Sale Holiday Gift Email Template

title=The Perfect Gift Awaits - End of Year Sale Holiday Gift Guide! Dear [Name],

The holiday season is upon us, and what better way to get into the spirit than with our end-of-year sale? We've got everything you need to make this holiday season one to remember.

To help you find the perfect gift, we've put together a holiday gift guide filled with amazing products at unbeatable prices. Take advantage of [discount] off on a wide selection of [number] items, and make your loved ones' holiday dreams come true.

Don't wait – these deals won't last forever. Shop now and take the stress out of holiday shopping!

Best regards,

[Your Name]

GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line:

Spark interest and curiosity
A clear and urgent call to action
An offer/intriguing discount
Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples

Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:

4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"

Conclusion

If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 75+ best end of year sale email subject lines [+ free email templates].

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Pat Walls