500+ Best Motivational Instagram Bios

Pat Walls

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Updated: January 19th, 2023

If you're looking to up your Instagram game, it's imperative that you have a great Instagram bio.

Your Instagram bio is the first thing your followers will see - it should be unique and tell users exactly what you do and who you are.

We understand how difficult it can be to craft a compelling Instagram bio, which is why we curated a list of the best employee motivation consulting buiness Instagram bios.

Additionally, we provide you with examples of the best employee motivation consulting buiness bios on Instagram and a step-by-step guide to get you started.

Looking to generate your own bio? Check out our free Instagram bio generator here.

Creative Motivational Instagram Bios

I provide motivation to people.
Motivation is the best gift that I can give. #motivation
I push people to take the risk and earn the reward.
The speech itself is popularly known as a pep talk.
Seeing people happy makes us happy. #happypeople
We provide inspiration to others with our speeches.
We motivate and inspire people.
Typically, we have a reputation as an expert on the subject being discussed.
I can encourage the audience to look at things from a different perspective.
We help people become more attentive to their own talents and abilities.
We help people make some kind of professional or personal change in their lives and within themselves.
I help people to change their life professionally. #changelife
The mental change of certain things is what I provide.
We help audience to focus on many opportunities.
We use persuasive speech tactics to inspire and motivate.
We are hired to speak as special guests. #hiredtospeak
Sometimes we travel a planned circuit of speaking engagements.
The more popular motivational speakers may also write.
We master in inspirational words. #inspirationalwords
Almost all of us relate our own personal experience to an audience.
We can come from any kind of background and use that information to inspire others.
We evaluate our life experiences to others. #evaluateourlife
I’m constantly reflecting on my own life to see what information would be helpful to my audiences or clients.
We speak in a variety of venues like schools, company boardrooms, community centers, and conferences.
We inspire and guide listeners to find purpose in their life.
We deliver talks on motivation, inspiration, or overcoming adversity.
I help in gaining motivation. #gainingmotivation
We inspire people to take action.
I see the world situation from a new perspective.
We provide encouragement and guidance to business teams at varying levels.
We guide people from sales staffs to executive directors.
Nothing is impossible, the word itself says, ‘I’m possible!
We cultivate enthusiasm among people. #cultivateenthusiasm
I can help teams to develop a common purpose.
We inspire people to improve their work.
We inspire young people to lead healthy lives.
Our ambitious life will help people to move forward. #ambitiouslife
I take all the problems of my clients seriously.
People get happiness by attending our sessions.
We help people on how to interact with others in a healthy way.
We give motivational talks about important social and community issues.
My goal is to educate the public towards positivity.
We give people the power to take positive action.
We have distinct personalities.
We tend to be artistic individuals. #artisticindividuals
We’re creative, intuitive, articulate, and expressive.
I am very much adventurous, ambitious, assertive and optimistic.
I make people believe that nothing is impossible. #nothingisimpossible
I am always energetic.
We may give a speech that rallies people together for a good cause.
We are in demand and will be called on to present at conferences and events all over the world.
I am very much dedicated to my work. #dedicated
We’re unstructured, original, nonconforming, and innovative.
I have confidence in myself and in my power to motivate.
Our positive attitude towards life can motivate people.
Hectic travel schedule – that’s part of my profession.
We rank among the happiest careers.
We speak about how to be successful. #howtobesuccessful
We help people to get engaged in better relationships, and be happy.
We must be happy in order to make others happy around us.
I am quite good in influencing others.
We make people believe that everything is possible.
We tell people how to do things in a positive way.
I make people believe in themselves. #believeinthemselves
Mental peace is important for us.
We take care of people’s minds.
I am a very warm and attentive person.
I motivate people to keep on going.
I help people to take risks in life. #takerisks
Our work is to make everyone happy around us.
I’m a good listener.
We constantly motivate people in reaching their goals in life.
I have a very attractive personality. #attractivepersonality
We provide happiness to people.
I am always a happy person.
We drag people to have a better future. #betterfuture
For us, sustaining the audience is hard but rewarding.
Making the people believe in us is our task to do.
We take challenges in life. #challengesinlife
We require high levels of intelligence in daily tasks.
We use very short and simple examples.
I am here to motivate you. #motivate
I will help you to tackle all your life problems.
I am very much positive person.
We don’t engulf negativity in life.
Knowing what to say in our motivational speaking is important.
Our speaking power can convince people. #speakingpower
I invest some serious time and energy into improving our public speaking skills.
The motivation we provide is our biggest achievement.
We push people towards positivity.
I am very much organized by nature.
Consistency is our key. #consistency
Motivation is the ultimate key to success.
We are happy to preach motivation to others.
I keep myself motivated all the time. #keepmyselfmotivated
We take inspiration from other speakers.
Motivation isn’t always about greatness.
Motivation is all about consistency. #allaboutconsistency
We are true to our profession.
If I’m your mentor, I will you feel good about yourself.
We listen to all your problems very calmly and peacefully.
We work hard to achieve success in our life.
Our philosophy lies in motivating others towards success. #success

Cute Motivational Instagram Bios

I turn can’ts into cans and dreams into plans.
I only need a smile to turn around a bad day.
You are not gonna tell me who I m.
When life throws a rock at you, throw back a brick.
You are only down in order to build a foundation.
There is a reason to live for the moment because tomorrow is just a promise.
The best things come from living outside of your comfort zone.
Love me or hate me I’m still gonna shine.
I may not be the best, but I know that I’m not like rest.
Simplicity is the key to happiness.
Punch as hard as you wish, I got a pile of makeup to seal any crack.
You can’t become the best without first being the worst.
Face the world with a smile, it will give up and smile back.
Don’t show me your attitude as you can’t handle me.
I am who I am, Your approval is not needed.
Be your own kind of beautiful.
It doesn’t matter how slowly you go as long as you don’t stop.
In a world where you can be anyone, be yourself.
Self-love is the greatest middle finger of all time.
I believe in making the impossible possible because there’s no fun in giving up.
People say I act like I don’t care. It’s not an act.
I am cool but global warming made me hot. Life always offers you a second chance. It’s called tomorrow.
Everyone on this earth is self-centered, the difference is the radius.
Even math has some problems with it then how can you expect your life to not be problematic?
In a relationship? Nah! I am in a flirtationship.
If you got eyes, look at me now.
Relationship status: Netflix and ice cream.
Speak English. Kiss French. Dress Italian. Spend Arab. Party Caribbean.
Leave a little sparkle wherever you go.
One day, I hope to become a grown-up
Life is short to those with no makeup.
If your dreams appear impossible, there is a wrong man in your life.
If “love is in the air” why is the air so polluted?
He was my shadow and was always with me but then arrived the darkness.
Women have many faces, depending on who is looking.
Catch flights, not feelings.
I am a combo of sweet and spice.
I’m on a seafood diet. When I see food, I eat it..
No matter how you feel, get up, dress up, show up and never give up.
I’m not short, I’m concentrated awesome!
I’m not special, I’m just limited edition.
Happiness is a new lipstick.
Women are never fat, it is their love that grows from within.
I’m not failed; my success is just postponed.
I’m in desperate need of a 6-month vacation…twice a year.
All I need is coffee & mascara.
I am on a seafood diet. When I see food, I eat it!
Decency is my jewel.
Inner beauty needs no makeup.
There is nothing so serious about life, we are here to eat, look beautiful then die.
Instagram bio currently loading
Every woman is an angel, you only need to take her to heaven.
Too busy to be upset.
An apple a day keeps the doctor away, but if the doctor is cute forget the fruit.
A very caffeine-dependent life form.
Recovering doughnut addict.
Recovering ice cream addict.
I’m not smart; I just wear glasses.
Will go into survival mode if tickled.
I’m actually not funny. I’m just really mean and people think I’m joking.
Humble, with just a hint of Kanye.
My hobbies are breakfast, lunch, and dinner topped with a chocolate dessert.
First I drink the coffee. Then I do the things.
Kanye attitude with Drake feelings.
Making PJs look hot since (year of birth).
Probably the best meat eater in the world.
Words cannot express my passion and love for Fridays!
Probably the best TV binge-watcher you’ll ever find.
Used to think I was a tad indecisive, but now I’m not quite sure.
I put the whine in wine.
Kind of a good Samaritan, terrible athlete, but extremely blessed in the napping skills department.
Gifted napper, talker, and ice cream eater.
Messy bun and having fun.
I’m so deep even the ocean gets jealous.
Sausage puns are the wurst.
How much does a hipster weigh? An Instagram.
The shovel was a groundbreaking invention.
Did you hear about the guy who lost the left side of his body? He’s alright now.
There’s a fine line between the numerator and the denominator.
I’m reading a book on the history of glue – but I’m stuck on this chapter.
Why did the blonde stare at the orange juice container? It said concentrate!
The future, the present and the past walked into a bar. Things got a little tense.
What did the ocean say to the shore? Nothing, it just waved.
I’d tell a chemistry joke but I know I wouldn’t get a reaction.
You’re right, I’m not perfect. But I’m unique!
What did the green grape say to the purple grape? “Breathe, man! Breathe!”
Living one day at a time, with a fresh-baked cookie. Okay. And with a coffee. And maybe some chocolate. But I promise to take my vitamins.
The future is shaped by your dreams, so stop wasting time and go to sleep!
Home is where Wi-Fi connects automatically.
Life's uncertain. Eat dessert first.
Don’t go bacon my heart.
I apologize for anything I post while hungry.
insert pretentious stuff about myself here
I’m real and I hope some of my followers are too.
Catch flights not feelings.
I regret nothing you see in this feed.
I’d rather steal your dessert than your boyfriend.
Sweet as sugar, tough as nails.
Born to express, not impress.
I can’t remember who I stole my bio from or why.
We are all part of the ultimate statistic – ten out of ten die.

Cool Motivational Instagram Bios

I’m cool, but global warming made me HOT
I’m not indecisive. Unless you want me to be.
Why don’t some couples go to the gym? Because some relationships don’t work out.
I’m jealous of my parents, I’ll never be able to have a kid as cool as theirs.
I always prefer my puns to be intended.
I’m not actually funny, I’m really mean and people think I’m joking. I’m not.
Time is precious, waste it wisely.
I might look like I’m doing nothing, but in my head, I’m quite busy.
We are born to be real, not perfect.
Knowledge is like underwear, important to have, but not necessary to show off.
We met for a reason. Either you are a blessing or a lesson.
I have a busy life converting oxygen to carbon dioxide.
Better days are coming. They are on Saturday and Sunday.
Fashion is what you buy. The style is what you do with it.
I am not getting old. I’m getting better.
My craziness is not everyone’s cup of tea.
Turn that blue follow button to white.
Every moment you’re with me can turn into a big surprise.
I am on a journey of life. Wanna come? Agh! Press that follow button then.
You see, Everyone has a story but mine is a mystery.
We can only be as strong as our WiFi signal.
What should I put here?
I write bios, not tragedies.
A human. Being.
Simple but significant.
Livin’ a little.
99% caffeine.
Spreading smiles.
Slow down.
A human. Being.
Too rad to be sad.
Conquer from within.
Anything but predictable.
Born to shine.
Love without limits.
I got nothing.
Meet (name).
This is me.
Wake. Play. Slay.
C’est la vie.
This is my life.
Welcome to my world.
One of a kind.
Decency is my jewel.
I’m Faded
My attitude is my approach
Let’s live all of it.
Stop running and start living.
Flowing with life like a river.
Not a worrier.
And amid Hell, she found her Heaven.
Reality is wrong. The dream is real.
I only know that I know nothing.
Less care. Less stress.
Decency is my jewel.
Too busy to be upset.
Live a life where happiness is a precondition.
I am a combo of sweet and spice.
We have tomorrows for a reason.
Just making sure to love life.
Creating my own sunshine.
Professional napper.
Professional procrastinator.
The best revenge is massive success.
Eat, sleep, create.
If I cannot do great things, I can do small things in a great way.
You are never too old to set another goal or to dream a new dream.
It wasn’t always easy but it’s worth it.
Always aiming to be a rainbow at the end of a thunderstorm.
Die having memories, don’t die with just dreams.
Take care of your body; it’s the only place you have to live.
My goal is to create a life that I don’t want to take a vacation from.
Your best teacher is your last mistake.
With confidence, you have won before you have started.
Don’t look for society to give you permission to be yourself.
My greatest fear isn’t starting. My greatest fear is not making it to the top.
When the pain passes, you eventually see how much good came out of a bad situation.
I am worthy of the greatness I hold.
I don’t know where I’m going but I’m going.
Fill your life with experiences so you always have a great story to tell.
I strive to impress myself.
Be a warrior, not a worrier.
Do something today that your future self will thank you for.
Stay humble. Be kind. Work hard.
How we live our life is far more important than how we say we live our life.
Be happy. Be bright. Be YOU.
Cry a river. Build a bridge. Walk over it.
When it rains, look for the rainbow and whenever there’s darkness around, look for stars.
I’ll fall for almost a hundred times and will rise like dawn for the hundred and first time.
It isn’t History that creates Heroes. It’s Heroes that create History.
Remember, quotes don’t work, unless you do.
The man who has no imagination has no wings.
Kill them with success. Bury them with smiles.
Victory is not always about winning the battle. But rising every time you fall.
Dream big, work hard, stay focused, and live a life no one can even think of.
Stay strong when times are tough, cause even God will realize that the time is for happiness and you had enough.
Normality is like a paved road. It’s comfortable to walk on but no flowers grow on it.
If I cannot do great things, I can do small things in a great way.
Take care of your body, it’s the only place you have to live.
Throwing kindness around like confetti.
Be a pineapple: Stand up straight, wear a crown and always be sweet on the inside.

Unique Motivational Instagram Bios

Leave a little sparkle everywhere you go.
To be brave is to love unconditionally without expecting anything in return.
Fabulous ends in “us” coincidence? I think not.
Just a cupcake looking for a stud muffin.
I’ve realised that the Beatles got it wrong. Love isn’t all we need—love is all there is.
Fair is where you get cotton candy.
Recommended by 4 out of 5 people who recommend things.
Sharing my happy thoughts.
By the way, I’m wearing the smile you gave me.
Well, here I am. What are your other two wishes?
You drink too much and gossip too much. Let’s be friends.
Single and ready to get nervous around anyone I find attractive.
Lust won’t last and love won’t end.
My life feels like Ambrosia. From the day I started living in his Vicinity.
When emotions start pouring...I start typing.
Let everything go, see what stays back. That’s yours.
Whenever my phone pops, I think it’s you because you are my favourite notification always.
Love is hastening gravitation of spirit towards spirit, body towards the body in the joy of creation.
Perfect has seven letters and so does meeeeee.
Haters are my greatest motivators.
Just like my eyeliner, I always wing it.
My Instagram is proof that I’m always creating a better version of myself
I dress as if I’m about to see my arch-nemesis.
I wear confidence on my sleeve
I take a lot of selfies for my future biographer
Real queens fix each other’s crowns.
Tell me not to do something and I’ll do it twice and take pictures.
My mission in life is not merely to survive but thrive.
In a world full of trends, I want to remain a classic.
The best of me is yet to come.
I would rather die of passion than of boredom.
A warrior in a world of worriers.
I survived because the fire inside me burned brighter than the fire around me.
Living vicariously through myself.
I would rather die of passion than of boredom. – Vincent van Gogh
This above all: to thine own self be true. – William Shakespeare
Strive not to be a success, but rather to be of value. – Albert Einstein
No one can make you feel inferior without your consent. — Eleanor Roosevelt
Wanting to be someone else is a waste of who you are. – Kurt Cobain
Whether you think you can or you think you can’t, you’re right. – Henry Ford
To love oneself is the beginning of a life-long romance. — Oscar Wilde
Where’s your will to be weird? – Jim Morrison
Your time is limited, so don’t waste it living someone else’s life. – Steve Jobs
To anyone that ever told you you’re no good…they’re no better. — Hayley Williams
Imagination is more important than knowledge. — Albert Einstein
It does not matter how slowly you go as long as you do not stop. — Confucius
All our dreams can come true, if we have the courage to pursue them. — Walt Disney
I never dreamed about success, I worked for it. — Estee Lauder
Difficulties in your life do not come to destroy you but to help you realise your hidden potential and power. Let difficulties know that you too are difficult. — APJ Abdul Kalam
We are what we repeatedly do. Excellence, then, is not an act, but a habit. — Aristotle
Never bend your head. Always hold it high. Look the world straight in the eye. — Helen Keller
He can who thinks he can, and he can't who thinks he can't. This is an inexorable, indisputable law. — Pablo Picasso
When you want something, all the universe conspires in helping you to achieve it. — Paulo Coelho
I learned that courage was not the absence of fear, but the triumph over it. The brave man is not he who does not feel afraid, but he who conquers that fear. — Nelson Mandela
Victory is not always winning the battle...but rising every time you fall. — Napoleon Bonaparte
Reality is created by the mind, we can change our reality by changing our mind. — Plato
The secret of happiness, you see, is not found in seeking more, but in developing the capacity to enjoy less. — Socrates
It is not in the stars to hold our destiny but in ourselves. — William Shakespeare
You should never let your fears prevent you from doing what you know is right. — Aung San Suu Kyi
Stay hungry, stay foolish. — Steve Jobs
The successful warrior is the average man, with laser-like focus. — Bruce Lee
A great man is always willing to be little. — Ralph Waldo Emerson
In order to be irreplaceable one must always be different. — Coco Chanel
The root of suffering is attachment. — Buddha
Be kind whenever possible. It is always possible. — Dalai Lama
Peace begins with a smile. — Mother Teresa
Go confidently in the direction of your dreams. Live the life you have imagined. — Henry David Thoreau
Genius is one per cent inspiration, ninety-nine per cent perspiration. — Thomas Alva Edison
That which does not kill us makes us stronger. — Friedrich Nietzsche
I never dreamt of success, I worked for it -Estee Lauder
Work hard then work harder
If not now, then when? If not you, then who? -Hillel the Elder
Say yes, take risks, and live life on your own terms
You can’t win if you’re losing in your mind. Change your thoughts and it will change your life -Tony Gaskins
Pursue your passion and you’ll never work a day in your life
Stop doubting yourself. Work hard and make it happen
It wasn’t always easy but it’s worth it
Never give up on something you can’t go a day without thinking about
The impossible is now possible
Success is a series of small wins
When daydreams become reality
Success is maintained & achieved by those who try and keep trying -W. Clement Stone
We did it!
Working on myself, for myself, by myself
Perseverance pays… a lot!
Hustle until your haters ask if you’re hiring.
Success is nothing more than a few simple decisions practiced every day
Sometimes you win, sometimes you learn.
Everything You need is already inside you, Get Started.
Failure is not the opposite of success; it’s part of success.
A year from now You’ll wish, you had started today
Don’t call it a dream, call it a plan
They told me I’d never get that Far. They were right, I got even further.
Don’t watch the clock. Do what it does: Keep going -Sam Levenson
An obstacle is often a stepping stone.
Success is not built on success. It’s built on failure. It’s built on frustration. Sometimes it’s built on catastrophe.
Eighty percent of success is showing up.
Success is liking yourself, liking what you do, and liking how you do it.
Wherever you go, go with all your heart.
Success occurs when opportunity meets preparation.

Funny Motivational Instagram Bios

Born to shop. Forced to work.
First i drink the coffee. Then i do the things.
Me everyday: slay me in December: sleigh
I might look like i’m doing nothing, but in my head i’m quite busy.
Error 404: feelings not found
I spend a lot of time holding the refrigerator door open looking for answers.
Everything i like is either expensive, illegal or won’t text me back.
Just wing it. Life, eyeliner, everything.
Long line at starbucks, first world problems.
Start your day with positive thoughts.
I’m fine, thanks for not asking.
I love sarcasm.
It’s like punching people in the face, but with words.
Autocorrect can go straight to hell.
Appreciate good people. They are hard to come by.
I wish common sense was more common
We were born to be real, not to be perfect.
Be with those that bring out the best in you, not the stress in you.
Attitude is everything. New day, new strength, new thoughts.
I am so open-minded, my brains will fall out some day.
I don’t always surf the internet, but when i do, eyebrows!
Say “beer can” with a british accent. I just taught you to say “bacon” with a jamaican accent.
In a relationship? Nah! I am in a flirtationship.
In the event that you don’t have anything decent to say, come sit by me, and we can ridicule individuals together
I will go into survival mode if tickled
Mermaids don’t do homework
Presumably the best meat eater on the planet
All i need is some vitamin sea insert wave emoji
Water you doing right now?
Keep palm and carry on insert palm tree emoji
A perfect summer day is when the sun is shining, the breeze is blowing, the birds are singing, and the lawn mower is broken. – james dent
Summer: hair gets lighter. Skin gets darker. Water gets warmer. Drinks get colder. Music gets louder. Nights get longer. Life gets better. – unknown
August is like the sunday of summer. – unknown
A man says a lot of things in summer he doesn’t mean in winter. – patricia briggs
Some of the best memories are made in flip flops. – kellie elmore
Summer bachelors like summer breezes, are never as cool as they pretend to be. – nora ephron
I’m sorry for the things i said when it was winter. – unknown
If you’re not barefoot then you’re overdressed. – unknown
Girls just wanna have sun. – unknown
Summer is here. I’m in the process of moving all my bad habits outdoors. – unknown
Summer should get a speeding ticket. – unknown
A little bit of a summer is what the whole year is all about. – john mayer
I could never in a hundred summers get tired of this. – susan branch
Deep summer is when laziness finds respectability. – sam keen
When all else fails, take a vacation. – betty williams
A vacation is having nothing to do and all day to do it in. – robert orben
If summer had one defining scent, it’d definitely be the smell of barbecue. – katie lee
To plant a garden is to believe in tomorrow. – audrey hepburn
I need a six month holiday, twice a year.
If a dentist makes their money from unhealthy teeth, why would i trust a product 4/5 of them recommend?
How did i get back to my crib last night.
We made it, it’s friday!
I read the twilight books.
When i feel a little down, i put on my favorite high heels and dance.
Friday, my second favorite f word.
Women drivers rev my engine.
I like coodies.
Hey, i just met you, this is crazy.
At least this balloon is attracted to me!
I must destroy you with hugs and kisses.
Stop looking for happiness in the same place you just lost it.
I woke up like this.
Oh you’re a model? What’s your agency, instagram?
I will eat just one, i swear.
I liked memes before they were on instagram.
If a redhead works at a bakery, does that make him a ginger bread man?
If we could only turn back time…
Keep smiling because life is a beautiful thing and there’s so much to smile about.
What if i told you, you can eat without posting it on instagram.
Thank you for making me feel less alone.
The only f word out a woman’s mouth that scares me is “fine.”
Crossfit? I play real sports.
A blind man walks into a bar… and a chair… and a table.
At dawn, we ride.
You are enough.
This seat is taken.
I wasn’t lucky, i deserved it.
I had fun once, it was horrible.
Survived another “end of the world” scenario.
Girls be like…
Stop stop, i’m gunna pee.
Hey good lookin, can you tell me how to get to sesame street?
Puts selfie on top of tree because i’m the star.
I don’t have ex’s, i have y’s. Like “why did i ever date you?”
It never rains during the weekend.
Oh, hi there!
You’re doing it wrong.
Smile 🙂
Fresher than you.
A little birthday party they said, it’ll be fun they said.
Don’t be like the rest of them, darling.
Girls be like, no makeup!
Posted pic on instagram, and she didn’t like it.
I eat my tacos over a tortilla. That way when stuff falls out, boom, another taco.
We all start as strangers.
I didn’t choose the thug life, the thug life chose me.
I think it’s wrong that only one company makes the game monopoly.
My only real long term goal is to never end up on maury.
Girl ima have to call you back.
Have a seat, we were expecting you.
My diet plan: make all of my best friends cookies; the fatter they get, the thinner i look.
If i die tomorrow, will you remember me
Invite me to play candy crush one more time.
How do i put this, you’ll never sleep again.
I love sleep because it’s like a time machine to breakfast.
Teacher knows who my crush is, assigns my seat next to her.
I’m the strong silent typo.
Syndrome of a down.
Weekend, please don’t leave me.
Never cry for that person who doesn’t know the value of your tears.
Don’t play dumb with me. That’s a game you can’t win.
I got back with my ex…box 360.
Volleyball is just a really intense version of “don’t let the ball touch the floor”.

Learn more about starting an employee motivation consulting buiness:

Where to start?

-> How much does it cost to start an employee motivation consulting buiness?
-> Pros and cons of an employee motivation consulting buiness

Need inspiration?

-> Other employee motivation consulting buiness success stories

Other resources

4-Step Guide: How To Create The Perfect Instagram Bio For Your Business

Instagram gives you 150 characters to tell your followers what your business is about.

This is where you are given the opportunity to summarize your company, engage your audience, and leave a great first impression.

We will break down the qualities and aspects of Later's Instagram bio, as a template for you to use.

Step 1: Highlight Exactly What You Do

Your Instagram bio should be a place where you tell your readers exactly who you are.

This should be brief, clear, and to the point. Explain what makes you unique and what you can do for your audience.

In the Later example, they do this in two different ways:

In their profile name, they showcase their company name with a clear description of what they do
They provide even more explanation and boost their brand up, saying they are the #1 marketing platform for Instagram

Step 2: Pitch Your Service [And Use Relevant Keywords]

While it's important to explain what type of company you are, it's also critical to pitch your product or service.

When creating a website, this is often the first thing people see on your site to really understand what you are offering and what makes you stand out from the rest.

Later does this using one line on their bio, and 8 relevant keywords:

Step 3: Provide A Clear Call To Action

Your call to action should be something you are encouraging your audience to do.

This could be in the form of a recent promotion you are offering, a link to a specific article you want eyes on, or just a way for users to get directed to your website.

In any case, you should always provide the user with easy access to whatever it is you'd like them to do. You can do this by providing a direct, embedded link on your bio.

For the Later example, they encourage users to check out their blog where they showcase tips and guides. This is a common strategy that brands use to get more traffic to their blog, and eventually, turn leads into customers.

Step 4: Use Emojis

Lastly, emojis are a great way to break up any text-heavy sections in your Instagram bio.

Be sure to use emojis that are relevant to your brand or to highlight the items you are discussing in your bio.

Later adds emojis to draw the readers eyes to certain aspects of their bio, such as what they do and their call to action:

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Pat Walls