1,000+ Creative Deoderant Brand Names

Updated: January 19th, 2023

So, you've come up with the perfect deodorant brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your deodorant brand stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best deodorant brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your deodorant brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Deodorant Brand Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of deodorant brand name ideas for free using our business name generator and instantly check domain availability.

Want to generate your own business name?
Use our custom business name generator to find an amazing name for your business.
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Ideas

Catchy deodorant brand name ideas

  • Around Aura
  • After Dark
  • Penis deodorant
  • Appealing Perfumes
  • Aroma Appeal
  • Splendid Spray
  • Blue Moon
  • Engaging Essence
  • Spray deodorant
  • Saccharine
  • Living Scents
  • In Scents
  • Ritzy Spritz
  • Candied You
  • Cloud 99
  • Tempting
  • Vegan deodorant
  • Aura Abound
  • Thai deodorant
  • Scents Vibration
  • White Light
  • Sweet Lips
  • Perfume Peak
  • Spiritual Scents
  • Happy deodorant
  • Fresh Florals And More
  • Magic deodorant
  • Perfumaria
  • Pro Deodorant
  • Love Honey Like
  • Pride In Perfumes
  • Enchanting Aromas
  • All Day Spray
  • Salt deodorant
  • Scent of Sight
  • Night Life
  • Future Love
  • Florals And More
  • Bodys deodorant
  • Piqued Perfumes
  • Baby Deodorant
  • Me Again
  • Vintage
  • Alluring Auras
  • Deodorantz
  • Perfume Prowl
  • Scent of Love
  • Real deodorant
  • See Scents
  • Spray Array
  • Enchanting essences
  • Come Closer
  • Divine Deo
  • Pure A deodorant
  • Passionate Perfumes
  • World Scents
  • Hemp deodorant
  • In My Skin
  • Rich Taste
  • Perfume Prowess
  • Nectar
  • Scents Of Wonder
  • Pretty Dreamer
  • Fit For A King
  • Deodorant power
  • Fresh Scents
  • Alluring Aromas
  • Perfumology
  • CB deodorant
  • Spirited Spritz
  • Perfume Professionals
  • Magic Aura
  • Bio deodorant
  • Perfume Pride
  • Pro Perfumes
  • False
  • The Horrible
  • Fresh Smells Spot
  • Cheap
  • Musty Spirit
  • The Distinctive
  • The Strange Olfactory Property
  • Dry Look Co
  • DelicateScent
  • Sickly Stench
  • Slight Smell
  • Strange
  • HeavenlyScent
  • The Evil
  • Rich Olfactory Property Place
  • Strong Scentful
  • FragrantScent
  • Slight Spray
  • The Pungent
  • Olfactory Property Co
  • The Sickly
  • The Stronger Aroma
  • The Soft
  • The Spicy Fragrance
  • Thick Olfactory Perception

Creative deodorant brand name ideas

  • The Keen Smells
  • Bitter
  • Sweet Odour Place
  • CloyingScent
  • Agreeable
  • The Damp
  • The Horrid
  • The Slight Flavor
  • Hot Olfactory Perception Collective
  • Aroma Place
  • Sweet Feeling
  • Powerful Look Pro
  • Fresh Odor
  • Elusive Smells
  • Scent Trading Co
  • The Savoury Olfaction
  • Spicy Sniff
  • WarmScent
  • DryScent
  • The Rich Olfaction
  • Nice
  • Faint
  • Cold Smell Pro
  • The Powerful Spirit
  • Sweet Stink
  • Strong
  • Lavender
  • BitterSmell
  • Olfactory Perception Place
  • Favorite Odour Pro
  • Spicy Scentful
  • Hot Odor Spot
  • Sharp Sniffles
  • Suffocating Odour Pro
  • AgreeableScent
  • Musty Scent Collective
  • Hot Look Collective
  • The Expensive Odor
  • The Savory
  • Rancid Odour Trading Co
  • Heavy
  • SicklySmell
  • Perfume Place
  • Beautiful Nose Co
  • Sweet Stuff
  • Musty Perfume Trading Co
  • The Thick
  • The Overpowering
  • StaleScent
  • Funny Odor Pro
  • StaleSmell
  • False Olfactory Property Co
  • Savoury Snort
  • Stale Smells Spot
  • Odd Flavor Collective
  • Odorize Co
  • Fine Odor Pro
  • The Dusty Odor
  • The Odd
  • DeliciousSmell
  • Fresh Aroma
  • Characteristic
  • Olfactory Perception Spot
  • The Unmistakable
  • Heady Odour Pro
  • ResinousScent
  • FavoriteScent
  • Spicy Skunk
  • The Stale
  • The Very Odor
  • Strange Spirit
  • Peculiar Olfaction
  • Awful Feel Co
  • Smoky Sniff
  • Like
  • Spicy Sniffer
  • Suffocating Look Spot
  • Clean Smells
  • Feel Co
  • Strong Odorize Spot
  • Slight Snort
  • Spirit Co
  • Lingering Olfaction Spot
  • Savory Spirit
  • The Heavenly
  • Look Group
  • Tangy Odorize Place
  • False Aroma Spot
  • FishySmell
  • Horrid Feeling Spot
  • Perfume Pro
  • FoulSmell
  • Aromatic
  • Fragrant Fragrance Group
  • DistinctScent
  • The Dry Fragrance
  • Odour Group
  • Heavy Smells Collective
  • The Characteristic
  • The Sharp

Learn more about starting a deodorant brand:

Where to start?

-> How to start a deodorant brand?
-> How much does it cost to start a deodorant brand?
-> Pros and cons of a deodorant brand

Need inspiration?

-> Other deodorant brand success stories
-> Marketing ideas for a deodorant brand
-> Deodorant brand slogans

Other resources

-> Deodorant brand tips

Funny Deodorant Brand Names

  • EarthyScent
  • Oily Scent Co
  • Disgusting Olfactory Perception Spot
  • Odd Flavor Collective
  • Lovely
  • The Warm
  • Agreeable
  • DeliciousScent
  • DryScent
  • LingeringSmell
  • Spicy Scentful
  • Subtle Sniff
  • The Cloying
  • The Hot Odorize
  • Soft Smell
  • Savoury Odor
  • Rotten
  • Subtle Smell
  • Savory Spirit
  • Subtle Skunk
  • Musty Spirit
  • Stale Stink Up
  • Sickly Skunk
  • Pleasing Perfume Collective
  • Dusty
  • Musty Feeling Place
  • Slight Scentful
  • RichScent
  • Strong Sense Of Smell
  • The Elusive
  • Odor Group
  • Slight Stink
  • Powerful
  • Bitter Odorize Collective
  • Odorize Place
  • The Earthy
  • The Green
  • Peculiar
  • Pungent Nose Spot
  • The Quick
  • Musky Odorize Spot
  • Subtle Perfume
  • Feel Group
  • The Oily
  • CoolScent
  • The Spicy Odor
  • Suffocating Sniff
  • Odor Trading Co
  • AgreeableScent
  • CleanScent
  • Musky Aroma Pro
  • The Peculiar Perfume
  • FamiliarScent
  • Look Pro
  • Rich Odor
  • BadSmell
  • Spicy Odour Place
  • QuickScent
  • Sharp Stench
  • LikeSmell
  • The Very Odor
  • HeavyScent
  • AromaticScent
  • AgreeableSmell
  • FaintScent
  • Earthy Flavor Spot
  • Stale Snort
  • The Faint
  • Sharp Scent
  • HeadySmell
  • Familiar
  • Spicy Sniffer
  • StaleSmell
  • The Salty Odor
  • BeautifulScent
  • Funny Odor Pro
  • Sickly Wind Trading Co
  • Powerful Look Pro
  • Strange Skunk
  • Olfactory Property Spot
  • The Green Aroma
  • The Unpleasant Feeling
  • The Strong Aroma
  • Sweet Snort
  • The Bad Odour
  • Pleasing
  • Pleasant
  • Odor Pro
  • Sharp Stink
  • Sour Stench
  • The Cold
  • Feel Trading Co
  • Evil Look Group
  • Nice
  • Hot Olfactory Perception Collective
  • Odour Co
  • Like
  • Feeling Group
  • Characteristic
  • The Spicy

Cool deodorant brand name ideas

  • The Spicy
  • Rancid Olfaction
  • The Salty Odor
  • Stale Stink Up
  • Savory Sense
  • Stale Smells Place
  • Musty Perfume Trading Co
  • Slight Smellable
  • Fine Odor Pro
  • The Male Aroma
  • The Fishy Odour
  • Hot Olfactory Perception Collective
  • The Delightful
  • The Keen Smells
  • LilacScent
  • Odor Group
  • Odor Trading Co
  • Savory Scent
  • Wrong
  • NauseousSmell
  • The Stale
  • Savoury Odor
  • Suffocating Spirit
  • Strong Spray
  • Sharp Scent
  • Smell Pro
  • Look Group
  • OffensiveSmell
  • SulphurousSmell
  • The Flowery
  • FoulSmell
  • Heady Odour Pro
  • Beautiful Nose Co
  • Favorite Odour Pro
  • Unmistakable Nose Trading Co
  • Floral Smells Place
  • Strong Scentful
  • The Sweetish Flavor
  • Favorite Perfume Co
  • Scent Place
  • Odorize Co
  • HeadySmell
  • The Rich Olfaction
  • ThickSmell
  • CoolScent
  • Musky Odorize Spot
  • Expensive Smell
  • Suffocating Odour Pro
  • The Pungent
  • RottenSmell
  • DrySmell
  • WonderfulScent
  • The Like Spirit
  • Distinct
  • Smoky Feel
  • Sharp Sniff
  • Evil
  • Sweet Nose Spot
  • Sulphurous Aroma Place
  • The Dry Fragrance
  • StaleSmell
  • Fine Perfume Collective
  • Flowery
  • Strange Stink
  • Flavor Collective
  • Rich Odor
  • Musty Odour
  • Agreeable Spirit Spot
  • The Characteristic Flavor
  • Savoury Feeling
  • Sweet Odour Place
  • Lingering Feel
  • Odor Collective
  • The Strange Olfactory Property
  • Curious Odour Co
  • MuskySmell
  • UnpleasantScent
  • Dry Look Co
  • The Cheap Perfume
  • Odd Flavor Collective
  • Feel Co
  • Rancid Odour Trading Co
  • The Funny
  • The Expensive Odor
  • Cool Olfactory Perception
  • Olfaction Trading Co
  • Beautiful Aroma Spot
  • Damp Scent
  • StaleScent
  • Sickly Scentful
  • Distinct Nose Place
  • Odour Pro
  • Strange Spray
  • The Exotic Odorize
  • Terrible
  • Funny Odor Pro
  • The Delicious
  • Exotic Nose Spot
  • The Overpowering
  • The Dry Olfaction

Unique deodorant brand name ideas

  • Sulphurous Flavor Collective
  • Sweet Smell
  • Nose Place
  • The Savory Odour
  • Hot Look Collective
  • LovelyScent
  • Subtle Smellable
  • Odour Co
  • Musky Aroma Pro
  • Green Scent Co
  • Green
  • Olfaction Group
  • Cold Smell Collective
  • The Cold
  • Bitter Olfaction Collective
  • Lovely
  • Lovely Odor Group
  • Strange
  • Characteristic
  • Slight Sniff
  • Green Wind
  • The Expensive
  • Lovely Odour Collective
  • Strong Stench
  • Sulphurous Stench
  • Fragrant Look Co
  • HeavyScent
  • Odour Place
  • Heavy Olfaction Group
  • Fragrance Trading Co
  • MustySmell
  • The Subtle
  • Strong Odorize Spot
  • The Tangy Perfume
  • Distinct Feeling Trading Co
  • Heavenly
  • Sickly
  • Wonderful
  • Suffocating Look Spot
  • Stale
  • Dusty Look
  • Funny Look Spot
  • Spicy
  • Subtle Perfume
  • The Lovely
  • Subtle Smells
  • Hot Odor Spot
  • Sickly Spray
  • PleasantScent
  • The Soft
  • Acrid Odor
  • The Lilac Wind
  • Sharp Feeling Collective
  • Smoky Snort
  • The Slight Feeling
  • Musky Smells
  • Stale Sniff
  • The Suffocating
  • Unique Wind Group
  • Spirit Pro
  • CoolSmell
  • Scent Collective
  • Nose Trading Co
  • Slight Odor Place
  • The Cheap
  • StrangeScent
  • SweetishSmell
  • Odorize Place
  • Olfactory Property Co
  • The Green Aroma
  • Suffocating Sniff
  • Warm Odour Co
  • Spicy Sniffer
  • Olfactory Perception Pro
  • Pleasant
  • The Peculiar
  • Oily Look Pro
  • Heavy Aroma Pro
  • Cloying Olfactory Property
  • Subtle Scentful
  • Olfaction Pro
  • Spirit Collective
  • Dank Look
  • Horrible
  • Peculiar
  • Stronger Smell
  • Musty Scent Collective
  • Smells Spot
  • Perfume Pro
  • Odour Group
  • The Distinctive
  • Dreamt Scent
  • The Salty
  • Odorize Spot
  • Slight Odorize
  • Wonderful Feeling Co
  • Slight Scentful
  • Slight Senses
  • Soft Skunk
  • Strong Smells Pro

Cute deodorant brand name ideas

  • Savory Stench
  • BitterSmell
  • The Spicy Fragrance
  • The Dusty Odor
  • Fragrant
  • The Dry
  • Familiar Perfume Co
  • Clean
  • Cheap Wind Spot
  • Musky Odour Pro
  • FavoriteScent
  • The Fetid Feeling
  • DisgustingSmell
  • Fragrance Collective
  • Wind Co
  • FunnySmell
  • Aroma Trading Co
  • Spicy Skunk
  • The Familiar
  • Sharp Stench
  • The Strange
  • Sickening Stench
  • Salty Look Group
  • The Cloying
  • Slight Stench
  • Disgusting
  • Smells Place
  • Strange Smell
  • Flavor Co
  • SmokySmell
  • OddSmell
  • Unmistakable
  • Awful Feeling Pro
  • The Nice
  • Nauseous Olfaction
  • Sulphurous Stink
  • Sharp Sniffles
  • Stale Look
  • CloyingScent
  • Soft Smell
  • Slight Sense
  • Very Odor Pro
  • The Warm
  • Sharp Spray
  • Nice
  • Salty Spirit
  • Smoky Sense
  • Aromatic
  • Sulphurous Sense
  • FamiliarScent
  • Subtle Stink
  • Olfaction Collective
  • Pervasive
  • Disgusting Odour
  • Quick Odor
  • The Terrible Odour
  • Earthy Feel Trading Co
  • Sickly Odor
  • The Horrible
  • The Hot
  • Unpleasant Flavor Collective
  • Very
  • The Very
  • Savory Spirit
  • Foul
  • Nose Pro
  • Strong Spirit
  • Delicious Fragrance Collective
  • QuickScent
  • AromaticSmell
  • Sweet Snort
  • Cloying Perfume Spot
  • GreenScent
  • Odour Spot
  • The Spicy Odor
  • Subtle Spray
  • Strange Skunk
  • HeavenlyScent
  • The Musky
  • The Sweet Smells
  • Pleasing Perfume Collective
  • The Evil
  • The Nauseous
  • Cool Olfaction Place
  • The Fragrant
  • Thick Olfactory Perception
  • Resinous Smell Group
  • Familiar
  • UnmistakableSmell
  • Lavender
  • Sour Stench
  • The Unpleasant Feeling
  • Resinous Smell
  • The Horrid
  • Spirit Co
  • Lavender Smells Pro
  • SavorySmell
  • Feeling Collective
  • Perfume Co
  • Odour Collective

Clever deodorant brand name ideas

  • The Savoury
  • Smoky Sniff
  • Awful Feel Co
  • Sickly Stench
  • Floral Wind
  • ExquisiteScent
  • The Damp
  • Floral
  • Strong Sense Of Smell
  • The Smoky
  • Unpleasant Odor Spot
  • Fragrant Odour Trading Co
  • Powerful Look Pro
  • DryScent
  • The Rich
  • Slight Spirit
  • Wind Collective
  • Dry Odor
  • ExoticScent
  • Slight Snort
  • Stale Smells Spot
  • Wonderful Nose
  • CleanScent
  • RightScent
  • Feeling Group
  • Mingled
  • The Resinous
  • The Agreeable Olfactory Property
  • Soft Wind
  • HeavySmell
  • BitterScent
  • Sharp
  • Delicate Smells Co
  • The Unpleasant
  • SicklySmell
  • The Strong Aroma
  • Cold Smell Pro
  • The Right
  • Olfactory Property Pro
  • Foul Odour
  • The Powerful Spirit
  • Spicy Sniff
  • Sour Sniffer
  • Dusty
  • Slight Stink
  • SharpSmell
  • SlightSmell
  • Green Spirit Spot
  • The Rancid
  • Heavy
  • The Delicate
  • Nose Spot
  • The Overpowering Aroma
  • Fishy Odor
  • Slight Smell
  • Rotten
  • Stale Snort
  • The Musky Look
  • Sweet Skunk
  • LikeSmell
  • The Fishy
  • AgreeableScent
  • Powerful Smells
  • Agreeable Odor Trading Co
  • RichSmell
  • Hot
  • Tangy Odorize Place
  • HeadyScent
  • The Characteristic Nose
  • The Hot Odorize
  • The Faintest Smell
  • Strange Sense
  • DelicateScent
  • Peculiar Olfaction
  • Feel Place
  • Warm Olfactory Property Pro
  • Sharp Sense
  • Sulphurous Senses
  • Subtle Stench
  • AwfulSmell
  • DistinctSmell
  • PowerfulScent
  • Strong Sniffer
  • FaintScent
  • Feel Group
  • FamiliarSmell
  • Nice Odour
  • Perfume Trading Co
  • Subtle Skunk
  • Green Smells Collective
  • Strong
  • Bitter Odorize Collective
  • Light
  • BeautifulScent
  • Stale Spirit
  • EarthyScent
  • Pungent Nose Spot
  • Sickly Scent
  • The Feminine
  • Salty Sniff

Best deodorant brand name ideas

  • Smell Collective
  • False Aroma Spot
  • Oily Scent Co
  • The Foul
  • Subtle
  • Sickly Sniff
  • Subtle Smell
  • Fresh Smells Spot
  • Olfactory Perception Collective
  • Soft Spray
  • Odor Co
  • The Savoury Olfaction
  • Nose Group
  • Strong Skunk
  • Like
  • CuriousSmell
  • Lingering Scent Group
  • Aroma Spot
  • FishySmell
  • Sickening Sniffles
  • StrangeSmell
  • AromaticScent
  • The Elusive
  • Faint Wind Co
  • CharacteristicSmell
  • Stronger Sniff
  • Sweetish Stench
  • AgreeableSmell
  • Warm Odor Spot
  • Sulphurous Sniffer
  • Putrid
  • Olfactory Property Spot
  • The Musty
  • FaintSmell
  • Feel Trading Co
  • Cool
  • The Bitter
  • Sweet Stuff
  • Tangy Smells Place
  • The Delicious Odour
  • Strange Snort
  • Suffocating Snort
  • Favorite
  • SuffocatingSmell
  • Savoury Snort
  • Stale Fragrance Trading Co
  • Lingering Olfaction Spot
  • The Heady
  • Sickly Skunk
  • Spicy Smellable
  • The Heavy
  • The Sharp
  • Musky
  • FetidSmell
  • Heady Odor Trading Co
  • Foul Scent
  • The Stronger Aroma
  • Rotten Feel Spot
  • Horrid Flavor Place
  • Pleasant Perfume Collective
  • Horrid
  • Nauseating
  • Sickening Sense Of Smell
  • FreshSmell
  • Clean Smells
  • Sweet Spray
  • Fragrance Group
  • Green Spirit
  • Pleasing
  • Heady
  • Aroma Pro
  • The Wonderful Fragrance
  • Horrible Aroma Place
  • Sweetish
  • The Thick
  • WrongScent
  • The Stronger
  • Rich
  • The Sweet
  • Exquisite
  • Feeling Co
  • The Pleasant
  • The Oily Flavor
  • Cold Aroma Trading Co
  • ColdScent
  • Nose Collective
  • Stronger Stink Up
  • Heavy Smell
  • Putrid Scent
  • Suffocating Sense Of Smell
  • Lingering Smells
  • The Peculiar Perfume
  • Rich Olfactory Property Place
  • Slight
  • Distinctive Olfactory Property Place
  • Bitter
  • Subtle Sniff
  • Faint
  • DistinctiveScent
  • Lingering Scent

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Deodorant Brand:

Simple is always better

This means a few different things. Your deodorant brand name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your deodorant brand:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls