1,000+ Creative Deoderant Brand Names

Updated: March 26th, 2025

So, you've come up with the perfect deodorant brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your deodorant brand stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best deodorant brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your deodorant brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Deodorant Brand Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of deodorant brand name ideas for free using our business name generator and instantly check domain availability.

Want to generate your own business name?
Use our custom business name generator to find an amazing name for your business.
Generate Business Name

Ideas

Catchy deodorant brand name ideas

  • Around Aura
  • After Dark
  • Penis deodorant
  • Appealing Perfumes
  • Aroma Appeal
  • Splendid Spray
  • Blue Moon
  • Engaging Essence
  • Spray deodorant
  • Saccharine
  • Living Scents
  • In Scents
  • Ritzy Spritz
  • Candied You
  • Cloud 99
  • Tempting
  • Vegan deodorant
  • Aura Abound
  • Thai deodorant
  • Scents Vibration
  • White Light
  • Sweet Lips
  • Perfume Peak
  • Spiritual Scents
  • Happy deodorant
  • Fresh Florals And More
  • Magic deodorant
  • Perfumaria
  • Pro Deodorant
  • Love Honey Like
  • Pride In Perfumes
  • Enchanting Aromas
  • All Day Spray
  • Salt deodorant
  • Scent of Sight
  • Night Life
  • Future Love
  • Florals And More
  • Bodys deodorant
  • Piqued Perfumes
  • Baby Deodorant
  • Me Again
  • Vintage
  • Alluring Auras
  • Deodorantz
  • Perfume Prowl
  • Scent of Love
  • Real deodorant
  • See Scents
  • Spray Array
  • Enchanting essences
  • Come Closer
  • Divine Deo
  • Pure A deodorant
  • Passionate Perfumes
  • World Scents
  • Hemp deodorant
  • In My Skin
  • Rich Taste
  • Perfume Prowess
  • Nectar
  • Scents Of Wonder
  • Pretty Dreamer
  • Fit For A King
  • Deodorant power
  • Fresh Scents
  • Alluring Aromas
  • Perfumology
  • CB deodorant
  • Spirited Spritz
  • Perfume Professionals
  • Magic Aura
  • Bio deodorant
  • Perfume Pride
  • Pro Perfumes
  • Faintest Smells Group
  • Peculiar
  • The Foul
  • Slight Nose Pro
  • Disgusting Olfactory Perception Spot
  • MingledScent
  • The Agreeable
  • MaleScent
  • Powerful Smells
  • DistinctSmell
  • Nice
  • Spicy Aroma Collective
  • Cloying Olfactory Property
  • QuickScent
  • Awful Feel Co
  • The Dry
  • SmokySmell
  • Evil Look Group
  • The Musty
  • The Very
  • Lovely Odor Group
  • Sweet Smell
  • FamiliarSmell
  • Strange Sense
  • Funny Look Spot

Creative deodorant brand name ideas

  • The Hot
  • Musty Feeling Place
  • Unmistakable Nose Trading Co
  • Suffocating Odour Pro
  • The Salty Odor
  • SlightSmell
  • Savoury Spirit
  • Rancid
  • Spicy
  • Smell Group
  • Oily Look Pro
  • Fine Fragrance Group
  • Bitter
  • The Strong Spirit
  • Sweet Stuff
  • Aroma Spot
  • SulphurousSmell
  • Smell Pro
  • CoolSmell
  • Floral Wind
  • The Lemon
  • CuriousSmell
  • Musky Aroma
  • The Dry Fragrance
  • Powerful Feeling
  • Thick Olfactory Perception
  • EvilSmell
  • Faint Odour Spot
  • Flavor Collective
  • Distinct Odor Pro
  • Fragrant Odour Trading Co
  • Overpowering Olfaction
  • Resinous Smell Group
  • The Smoky
  • Feeling Group
  • Sickening Stench
  • SoftScent
  • Faintest Smells Group
  • ThickSmell
  • Subtle Stench
  • Pervasive
  • StaleSmell
  • Heady Odor Trading Co
  • Cool Olfaction Place
  • Olfaction Spot
  • FragrantSmell
  • MuskySmell
  • Spirit Spot
  • The Musky Look
  • Nose Place
  • Oily Feeling Collective
  • The Characteristic
  • Lovely Odour
  • The Slight Odor
  • The Odd
  • Funny
  • The Pleasant
  • The Powerful
  • The Elusive
  • Musty Spirit
  • Olfactory Perception Place
  • Feel Pro
  • Green Spirit Spot
  • The Strong Aroma
  • Heavy
  • Savory Scent
  • Feeling Collective
  • RichSmell
  • Odour Pro
  • MaleScent
  • Spirit Group
  • AromaticScent
  • Suffocating Spirit
  • Scent Trading Co
  • The Heavenly
  • The Slight Flavor
  • The Faintest Smell
  • Cloying Olfactory Property
  • Stale Scentful
  • The Green Aroma
  • Exotic
  • Distinct
  • PleasantScent
  • Strong
  • Slight Senses
  • The Faint
  • Fine Odour Trading Co
  • Pleasing Aroma Spot
  • The Characteristic Flavor
  • Feel Co
  • Sickening Sniffles
  • Lovely Odor Group
  • Strong Smells Pro
  • Sweet Spray
  • Stale Stink Up
  • Sulphurous Aroma Place
  • Sickly
  • The Delicate
  • Faint Wind Co
  • The Overpowering

Learn more about starting a deodorant brand:

Where to start?

-> How to start a deodorant brand?
-> How much does it cost to start a deodorant brand?
-> Pros and cons of a deodorant brand

Need inspiration?

-> Other deodorant brand success stories
-> Marketing ideas for a deodorant brand
-> Deodorant brand slogans

Other resources

-> Deodorant brand tips

Funny Deodorant Brand Names

  • Pleasing Aroma Spot
  • Faint
  • Odorize Place
  • ThickSmell
  • Olfaction Collective
  • Strong Scentful
  • Strong Sense Of Smell
  • Odour Trading Co
  • Stale Sniff
  • Green Look Spot
  • Slight Nose Pro
  • CuriousSmell
  • The Terrible Odour
  • Subtle Perfume
  • Heavy Smells Collective
  • Beautiful Aroma Spot
  • Strong Sniff
  • Sweet Skunk
  • Familiar Perfume Co
  • The Peculiar Perfume
  • Smoky Feel
  • The Aromatic Look
  • The Horrid
  • Spicy Senses
  • Favorite Odour Pro
  • The Spicy
  • Lovely
  • Pleasing
  • Sour Stench
  • Hot
  • Fine Odor Pro
  • Sickly Odor
  • Unpleasant Flavor Collective
  • Fresh Odor
  • The Powerful Spirit
  • Rotten Aroma Spot
  • Salty Spirit
  • Sickly Sniff
  • Scent Group
  • Cool Olfaction Place
  • Terrible
  • Subtle
  • Rotten
  • Sickening Stink
  • Sickening Sense Of Smell
  • Green Spirit
  • Odor Co
  • Sour Sniffer
  • Feel Collective
  • BeautifulScent
  • Powerful Feeling
  • Slight Odorize
  • Lingering Scent Group
  • MustySmell
  • Stale Spirit
  • Stronger Sniff
  • Exotic Nose Spot
  • Powerful Smells
  • Dry Odor Spot
  • Stronger Smell
  • Feel Group
  • Fresh Aroma
  • Lovely Odour
  • Heady Odor Trading Co
  • Curious Odour Co
  • Strong Smells Pro
  • Spirit Spot
  • Warm
  • Aromatic
  • The Spicy Scent
  • FaintScent
  • Wild Wind Collective
  • CharacteristicSmell
  • The Oily
  • Oily Look Pro
  • Suffocating Spirit
  • SlightSmell
  • Heavy Aroma Pro
  • The Familiar
  • Smell Pro
  • Dry Odor
  • The Savory Odour
  • Sickening Sniffles
  • RightScent
  • Distinct Nose Place
  • Wonderful
  • DeliciousSmell
  • The Rich
  • Fragrant Odour Trading Co
  • Sickly Skunk
  • Savoury Odor
  • The Sweetish
  • The Slight Feeling
  • Odorize Spot
  • Smoky Snort
  • Light
  • Earthy Flavor Spot
  • Pungent
  • FreshSmell
  • GreenScent

Cool deodorant brand name ideas

  • Strange Skunk
  • The Familiar
  • ThickSmell
  • Savory Spirit
  • Feeling Collective
  • Faint
  • Sour Sniffer
  • Clean
  • Subtle Stench
  • The Characteristic
  • UnmistakableSmell
  • Sharp Spray
  • Odour Collective
  • Nice
  • Spicy Aroma Collective
  • Subtle Smell
  • The Cheap Perfume
  • Dusty
  • Evil Look Group
  • Flavor Collective
  • DelicateScent
  • The Terrible
  • The Aromatic Look
  • The Lilac Wind
  • The Expensive
  • The Cloying
  • DisagreeableSmell
  • Nauseating Look
  • Favorite Odour Pro
  • The Like Spirit
  • Horrid
  • Damp Scent
  • The Spicy Scent
  • The Rich
  • Overpowering Feeling
  • Agreeable Spirit Spot
  • False Aroma Spot
  • Heady Odour
  • Horrid Feeling Spot
  • Stale Smells
  • RichSmell
  • ExoticScent
  • Strange Smell
  • The Delicious Odour
  • Stale Smells Spot
  • The Stronger Aroma
  • Sulphurous Aroma Place
  • Very Odor Pro
  • Soft Wind
  • The Unmistakable
  • Olfaction Collective
  • Odor Trading Co
  • Olfaction Spot
  • Disagreeable Look Collective
  • Fragrant Odour Trading Co
  • Wonderful Feeling Co
  • LovelyScent
  • Dry
  • The Hot
  • Spirit Place
  • Funny Look Spot
  • RightScent
  • Musty Nose Group
  • Spicy Sniff
  • Lovely Odour
  • The Dry Fragrance
  • Aroma Trading Co
  • AgreeableSmell
  • BitterScent
  • The Agreeable Olfactory Property
  • The Very Odor
  • The Lavender
  • DistinctiveScent
  • The Delicious
  • FaintSmell
  • Resinous Smell Group
  • Olfactory Property Group
  • The Foul
  • Smell Pro
  • The Dusty Odor
  • The Overpowering Aroma
  • Soft Spray
  • FalseScent
  • Lingering
  • The Hot Odorize
  • Odour Trading Co
  • The Overpowering
  • The Horrid
  • StrangeScent
  • Smells Spot
  • Suffocating Odour Pro
  • Olfactory Perception Pro
  • Unpleasant
  • Sharp
  • Strange Spirit
  • Cloying Perfume Spot
  • Olfaction Pro
  • The Strong Smells
  • WarmSmell
  • The Suffocating

Unique deodorant brand name ideas

  • Sickly
  • Powerful Feeling
  • CleanScent
  • StaleScent
  • OffensiveSmell
  • Keen Perfume Pro
  • Unpleasant Odor Spot
  • Feel Collective
  • Feel Trading Co
  • FragrantScent
  • FamiliarScent
  • Strange
  • Delicate Smells Co
  • Odor Pro
  • The Delicate
  • Sickly Sniff
  • AromaticSmell
  • Sharp Aroma Trading Co
  • Lingering Feel
  • Musty Perfume Trading Co
  • BitterSmell
  • The Strange Olfactory Property
  • Heavenly
  • Sulphurous Stench
  • Oily Feeling Collective
  • Odor Collective
  • EvilSmell
  • Nice Scent
  • Pleasing
  • Overpowering Odour
  • Stronger Stench
  • Spicy Sniffer
  • Heady
  • Exotic Nose Spot
  • Lingering Scent Group
  • Olfactory Perception Collective
  • Light
  • The Heady
  • Warm Odor Spot
  • Odd Flavor Collective
  • Smell Collective
  • The Lovely
  • Oily Look Pro
  • PleasantScent
  • Spirit Collective
  • The Dry
  • Warm Odour Co
  • The Heavy
  • The Funny Olfaction
  • Nose Pro
  • Savoury Spirit
  • Terrible
  • Slight Smellable
  • NauseousSmell
  • Strong Scentful
  • Favorite Perfume Trading Co
  • Subtle Stink
  • Strange Snort
  • The Male Aroma
  • Stale Sniff
  • The Sharp
  • Salty Spirit
  • The Earthy
  • Acrid Fragrance Group
  • The Cold
  • Damp
  • Heavy
  • Suffocating Sniff
  • Slight Smell
  • Sweet Odour Place
  • Strong Stench
  • Spicy Smellable
  • Green Spirit
  • AgreeableScent
  • Sweet Spray
  • FunnySmell
  • Powerful Look Pro
  • The Powerful
  • Musty Feeling Place
  • Sharp Stench
  • LilacScent
  • False Olfactory Property Co
  • The Sickening
  • MustySmell
  • Musky Aroma Pro
  • Slight Sense
  • Wild Wind Collective
  • PleasantSmell
  • The Rancid
  • Cold Odour Pro
  • Overpowering Olfaction
  • Cheap Wind Spot
  • Slight Odorize
  • Sickening Sniffles
  • The Smoky
  • QuickScent
  • FragrantSmell
  • The Disagreeable
  • Lovely
  • Perfume Trading Co

Cute deodorant brand name ideas

  • The Fishy Odour
  • Funny
  • The Peculiar
  • Sour
  • Sour Scent Place
  • Slight Spray
  • Nose Trading Co
  • Fresh Aroma
  • StrangeSmell
  • FoulSmell
  • The Strong
  • The Evil
  • Feminine Odor
  • The Mingled
  • Suffocating Look Spot
  • Perfume Co
  • Soft Smell
  • GreenScent
  • The Savoury
  • The Flowery
  • SavorySmell
  • Familiar Perfume Co
  • Savory Stench
  • Subtle Scentful
  • OddSmell
  • The Bad Odour
  • Smoky Feel
  • Smells Trading Co
  • Fine Odor Pro
  • Sulphurous Sense
  • Feel Group
  • Masculine Smell Collective
  • Fishy Odor
  • MingledScent
  • Cold Aroma Trading Co
  • Suffocating Sense Of Smell
  • HeadyScent
  • CharacteristicScent
  • Sweet Feeling
  • The Delightful
  • Distinctive Olfactory Property Place
  • Green Smells Collective
  • The Stale
  • Foul Odour
  • Subtle Smells
  • CuriousSmell
  • The Right
  • Like
  • Distinct Feeling Trading Co
  • FavoriteScent
  • Oily Scent Co
  • Sweet Skunk
  • FaintScent
  • The Musky Look
  • Delicate Odorize Place
  • The Oily
  • The Faint
  • Scent Trading Co
  • Musky Aroma
  • Fragrance Collective
  • Powerful Smells
  • StaleSmell
  • Musky Odorize Spot
  • Quick Odor
  • Sharp Sniff
  • Male
  • UnpleasantSmell
  • Odorize Spot
  • Spirit Spot
  • SharpScent
  • The Pervasive Odour
  • Strong
  • Expensive Smell
  • Horrid Flavor Place
  • Feel Pro
  • Sweet Snort
  • Dry Look Co
  • Sharp Stink
  • The Unpleasant
  • Stale Look
  • Slight Spirit
  • Scent Collective
  • Olfactory Property Collective
  • Disgusting Olfactory Perception Spot
  • Musty Spirit
  • Odorize Co
  • Distinctive
  • Slight Stink
  • Rotten Aroma Spot
  • Subtle Skunk
  • Smells Place
  • Dusty Odour Collective
  • EarthyScent
  • Suffocating Spirit
  • The Elusive
  • Horrible Aroma Place
  • BadSmell
  • The Agreeable
  • DeliciousScent
  • Exquisite

Clever deodorant brand name ideas

  • ResinousScent
  • Slight Odor Place
  • Male Smell Collective
  • Sweetish Stench
  • Lovely Odor Group
  • Lavender Smells Pro
  • Strong Scent
  • Subtle Spray
  • Funny Aroma Group
  • Heavy Aroma Pro
  • The Cool
  • The Characteristic Nose
  • Wrong
  • Bitter Olfaction Collective
  • Tangy Odorize Place
  • Slight Snort
  • Faint Wind Co
  • False Odorize Co
  • Olfactory Property Place
  • Savory Sense
  • The Expensive Odor
  • Flavor Pro
  • Soft Skunk
  • SweetishSmell
  • AwfulSmell
  • The Unpleasant Feeling
  • Fragrant Look Co
  • Bitter Odorize Collective
  • Heavy Smell
  • Stale Spirit
  • Nose Spot
  • Lingering Scent
  • Sickly Smell
  • The Sweetish
  • Soft Stuff
  • DistinctSmell
  • Fragrant
  • Very
  • The Spicy Odor
  • Agreeable Odor Trading Co
  • Aroma Group
  • Savoury Feeling
  • Smoky Odor
  • Sharp Scent
  • Funny Odor Pro
  • Feeling Co
  • The Lemon
  • Disgusting
  • Subtle Perfume
  • Thick Olfactory Perception
  • Pungent Nose Spot
  • The Strange
  • Cloying Olfactory Property
  • Strange Stink
  • Faint Odour Co
  • Sour Stench
  • Cold Smell Pro
  • Strong Skunk
  • The Damp
  • Aroma Pro
  • HeavyScent
  • Sickly Sniffer
  • The Dry Olfaction
  • The Dry Feeling
  • Odorize Place
  • Scent Pro
  • The Horrible
  • Odour Group
  • Sweet Nose Spot
  • Sweet Smell
  • Powerful
  • Curious Odour Co
  • Wonderful Nose
  • Sickening Stench
  • Hot Look Collective
  • Smoky Sense
  • Feeling Group
  • ColdScent
  • DeliciousSmell
  • UnpleasantScent
  • Spicy Odour Place
  • Stale Smells Place
  • Rancid
  • Hot Olfactory Perception Collective
  • ElusiveScent
  • Smell Group
  • Savoury Odor
  • The Familiar Flavor
  • Stale Fragrance Trading Co
  • The Musky
  • Flavor Co
  • Evil
  • Strange Spray
  • The Bitter
  • The Terrible Odour
  • Stale Aroma Spot
  • Nauseous Olfaction
  • Perfume Pro
  • Unique Perfume
  • The Warm

Best deodorant brand name ideas

  • Delightful
  • Subtle Smellable
  • Slight Stuff
  • Strange Sense Of Smell
  • The Stronger
  • Savory Odour Co
  • Favorite Perfume Co
  • The Rich Olfaction
  • Unmistakable Nose Trading Co
  • Dusty Look
  • Savoury Snort
  • Stale Stink Up
  • Putrid Scent
  • Putrid
  • False Smell
  • The Sour
  • Foul
  • Aroma Co
  • Bitter
  • Musky Odour Pro
  • Pungent
  • Floral Wind
  • The Strong Aroma
  • Fresh Smells Spot
  • Strange Stench
  • Spirit Pro
  • Spicy Skunk
  • The Tangy
  • Green Look Spot
  • The Pungent
  • Slight Nose Pro
  • Warm
  • The Spicy Fragrance
  • Horrible
  • The Slight Odor
  • StrongScent
  • The Sickly
  • Unique Wind Group
  • Sulphurous Flavor Collective
  • The Soft
  • Odour Pro
  • Subtle
  • AromaticScent
  • CoolScent
  • Unmistakable
  • The Lemon Wind
  • Cheap
  • Nauseating
  • Rotten Feel Spot
  • The Odd
  • Musky
  • Peculiar
  • PowerfulScent
  • The Spicy
  • SuffocatingSmell
  • Olfaction Group
  • Strong Sense Of Smell
  • Sweet Stink
  • RichScent
  • HeavySmell
  • Green Wind
  • The Resinous
  • Green Scent Co
  • Foul Scent
  • Awful Feeling Pro
  • Acrid Spirit Trading Co
  • ExquisiteScent
  • The Keen Smells
  • Beautiful Nose Co
  • The Savoury Olfaction
  • RottenSmell
  • Stale Snort
  • The Nice
  • The Savory Odour
  • Spicy
  • WrongScent
  • The Nauseous
  • Odour Place
  • Green Spirit Spot
  • Strong Sniffer
  • Wet Aroma
  • Lingering Smells
  • Green
  • Savory Scent
  • Flavor Group
  • Delicious Fragrance Collective
  • Flowery
  • Aroma Spot
  • StrongSmell
  • Cold Smell Collective
  • Olfactory Property Pro
  • WildScent
  • Warm Olfactory Property Pro
  • Dreamt Scent
  • Spicy Sense Of Smell
  • The Powerful Spirit
  • Earthy Flavor Spot
  • The Fresh
  • Hot
  • Light Odor Group

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Deodorant Brand:

Simple is always better

This means a few different things. Your deodorant brand name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your deodorant brand:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.