1,000+ Creative Denim Brand Names

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Updated: March 26th, 2025

So, you've come up with the perfect denim brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your denim brand stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best denim brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your denim brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Denim Brand Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of denim brand name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy denim brand name ideas

Bibs 'N' Bits
Lemonade Denim
The Denim Shop
I'm All Dyed Up
A Little More Denim
Denim and Denim
Carry On Denim
Fancy Fools
The Denim Forest
Dyed Denim
Vivace Denim
Hollywood's Denim
Superb Denim
Denim & Denim
The Denim Hub
Hood and Hounds
Denim Zone
Hoods and Pants
Denim Denizen
Mintz & Brooks
Unicorn Denim
The Denim Line
Denim Enchantment
The Denim Diaries
Founded By Denim
Le Socks and Jeans
The Jeansmith
The Denim Den
Womens Denim and Fashion
Mud & Glory
Cargo Denim
Levantine Denim
Fuzzi Denim
The Faded Denim Co
Denim Ice
Womens Wear by Toni
Mellow Denim
Fade into Now
D.M. Denim
Denim Explored
Snazzy Denim
Denim Hop
Posh Denim
Denim Stream
Denim Fashion
Denim Hot Spot
The Denim Arena
Denim Sign
Sophisticated Denim
Polished Denim
The Denim Alley
Denim Envied
Denim Delight
Denim LLC
Denim Sew
Evolved Denim
Pre Denim
Sewn Denim
Denim Styled
Denim Ace
Denimation
The Denim Nation
Denimisia
The Denim Club
Denim it
The Denim Fashion Hub
Rock Denim
Deniming
I'm Deniming
The Famous Denims
Denim up
Denimology
The Jeans Chemistry
The Jeans Fashion
The Jeans Arena
The Stained Jeans
PaleJeans
Heavy Pant Spot
Soaked
Wet Slacks Trading Co
Blue Jean Pro
Stonewashed Place
TightDenim
The Grey
Jean Collective
Threadbare Stonewashed Pro
FilthyDenim
Belly dance Pants
Stained Piaget Spot
Patched Puff
Laundered Cowboy Co
Cowboy Place
Taut Sportswear Place
Patched Pajamas
The Loose
The Made
Denis Denim
Slim
Dyed Depants
The Blue Jeans
Thick
The Lightweight Knickers
HotPants
Tan
Blue Jean Trading Co
Sturdy Menswear Pro
Soggy Sportswear
The Pale
ShinyPants
Fitting Knickers
NicePants
Patched Pantyhose
Khaki Trading Co
Enhance Pants
The Flared
Stiff Piaget
Cowboy Group
Pink Pantaloons
Cut
Resin Denim
DryPants
Dungaree Spot
The Worn
The Tough
Pink Plimsolls
The Wet
Seat Underpants Pro
Dry
Shorts Trading Co
ThickDenim
ShabbyDenim
The Short Jeans
The Fancy
OunceDenim
LightweightPants
Tightest Garments Trading Co
The Stained
JuniorDenim
Lemon Denim

Creative denim brand name ideas

Sportswear Group
Unwashed Dungaree Place
DarkPants
Men in Denim
The Plain Pant
Patched Puff
Pink Parka
CleanJeans
Grey Dungaree
The Shallow
DryPants
Wear Trouser Group
The Ragged
The Washed Stonewashed
HonestDenim
Denims Spot
Checkered Undies
The Style
Cool
Shabby
Grey Menswear Group
Fit Pants Spot
Starched Chambray Trading Co
Slacks Place
The Pink
Menswear Pro
Frayed Chambray
Finance Pants
Plastic Underpants Trading Co
GrayDenim
Shredded Trouser Place
The Grey Dungaree
Teams Jeans
FitJeans
Blue Menswear
Worn Garments Place
Tights Collective
The Comfortable Denim
The Hot Jeans
The Pleated
Brown Blue Jean
Senna Denim
Plastic Pajamas
BaggyPants
StarchedJeans
Game of chance Pants
Wrangler Designers Pro
The Tight Dungaree
Durable Dolman Sleeve
Plastic Parka
Clean Denims Co
The Filthy
PatchedJeans
The Enough
Bright Drawers Collective
The Soaked
Jean Group
The Cut Slacks
Tight Shorts Collective
FilthyDenim
Muddy Piaget Group
Slacks Group
The Wear
The Washed Jean
Shiny Shorts
Washed Denims
SeatPants
WornJeans
Cryogenic Denim
Senate Denim
Durable Dressed
Prewashed Chambray Trading Co
Taut Blue Jean Co
Bleached
The Blue Jeans
The Loose
Vellum Denim
YellowPants
Purple Pockets
The Holey
Stonewashed Co
Recycled
The Wet Dungaree
Grey Jeans Group
Purple Puff
Patched Sportswear Pro
Bottom
Drab Depants
Damp Dungaree
Trouser Collective
Durable Dkny
Khaki Spot
Plastic Pantyhose
The Hot Drawers
FavoritePants
Denims Pro
Short Slacks
Trouser Pro
Ounce
Casual Menswear Place
The Nice
ToughDenim
WetPants
Sand lance Pants
The Thin
The Worn
Pink Paws
Tattered Drawers
The Slim Knickers
Torn Khaki Place
The Dry
Ragged Jean Trading Co
Figured Pant Pro
Oversized
Bloomers Trading Co
Damp Jean Co
Shabby Dungaree
Distressed Dressier
Ragged
Thin
Streams Jeans
Tightest Garments Trading Co
FittingJeans
Tight Piaget
FittingDenim
Damp
Stiff Pant Trading Co
Enough Menswear
Trousers Place
Pant Spot
The Oldest Blue Jean
WearDenim
Waterproof Jeans Co
Dusty
Bleached Outerwear Pro
Rise
Padded Shorts Group
France Pants
LoosePants

Learn more about starting a denim brand:

Where to start?

-> How much does it cost to start a denim brand?
-> Pros and cons of a denim brand

Need inspiration?

-> Other denim brand success stories
-> Marketing ideas for a denim brand
-> Denim brand slogans

Other resources

-> Denim brand tips

Funny Denim Brand Names

Tennis Denim
Denis Denim
WidePants
ThickDenim
The Holey
The Tight
Plastic Parka
Clean
The Grey Dungaree
GreyPants
Soaked Blue Jean Pro
Purple Pantaloons
Bottom Shorts Group
LooseDenim
Drawers Place
GreasyDenim
The Wear Drawers
DarkJeans
Padded Parka
Worn Slacks Pro
Rayleigh Pants Trading Co
GreyDenim
Denims Pro
Antenna Denim
Starched Chambray Trading Co
Cowboy Pro
Short
Dyed Dressed
Muddy Pants Co
Trouser Co
HonestDenim
Drab Blue Jean Trading Co
The White
Romance Pants
PatchedJeans
The Rumpled Knickers
DryPants
Off
SoiledJeans
LengthPants
SoftDenim
Plastic Pockets
Faded
The Stonewashed
Scrap Jean
BottomJeans
Loose Piaget Trading Co
TornPants
The Shorts Co
Waterproof Jeans Co
Wrinkled
Resin Denim
The Smarty
Pleated Peacoat
Dyed Dkny
The Ragged Underpants
PinkDenim
Khaki Trading Co
Pleated Paws
The Grubby
The Sturdy
Pants Co
CutJeans
Threadbare
Cowboy Spot
Shorts Trading Co
The Plain Pant
Pink Pantaloons
Thin Chambray
Favorite Knickers
Senna Denim
The Ratty Dungaree
Pleated Pockets
Legged Denim Group
Stance Pants
Distressed Khaki Group
Trouser Spot
Filthy
The Hugger
Wet
HotPants
The Your
The Clean Cowboy
Brown Outerwear Trading Co
Fancy
The Greasy
Bleached
Navy Drawers Co
Wet Garments Place
The Stretch
Slim Pants
Soaked Blue Jean
The Rayleigh
Drab Duffel Coat
The Checkered Drawers
Wet Pant
The Soaked
The Stiff
The Tan Slacks
Sweaty Trouser Group
The Junior Pant
Threadbare Stonewashed Pro
Patched Knickers Pro
The Out
Patched Jean Group
Plain Blue Jean Spot
Frayed Menswear
The Distressed
The Stiff Blue Jean
Sportswear Collective
Drab Depants
Arum Denim
Casual Slacks Place
France Pants
Cut Piaget
ComfortableJeans
The Stonewashed Khaki
Filthy Stonewashed Co
BrownPants
The Torn Dungaree
Purple Garments Spot
The Honest
The Striped Blue Jean
Trousers Group
Purple Puff
The Soaked Garments
Wet Slacks Trading Co
Fit Pants Spot
Nice Dungaree Collective
Sturdy Pant Collective
Distressed Depants
Sand lance Pants
Blue Jean Co
Distressed Dressed
Quick
The Dyed
Drab Debag
Plastic Puff
The Tattered Khaki

Cool denim brand name ideas

Pleated Puff
The Olive Tights
Pants Group
Romance Pants
Short Slacks
GreasyDenim
The Tattered
Purple Pantaloons
Checkered
Trousers Place
Scruffy
The Hot Jeans
John lennon Denim
Distressed Khaki Group
Pink Pantyhose
Shredded Trouser Place
Patched Pant Leg
Thin
RattyJeans
GrubbyJeans
Honest
Dungaree Trading Co
Out Trousers Spot
Stiff Trousers Spot
Blue Jean Collective
Brown Denim
BleachedJeans
WornJeans
Expensive
Chambray Collective
Comfortable
Clean Khaki
The Scrap
Slacks Place
Thick Tights Co
The Plain Designers
Out
Favorite Pants Place
Ragged
YellowPants
Filthy Stonewashed Co
Pink Trouser
Plastic Peacoat
Tan
Dental Denim
Wear Piaget
Pleated Paws
Jeans Place
ComfortableJeans
The Plain Pant
Garments Place
Patched Knickers Pro
Dungaree Group
Plastic Pantaloons
Denims Place
Worn Garments Place
Faded Dungaree
The Tough Khaki
Wet
WranglerJeans
Soaked
Chambray Place
The Thick Jean
Cut
Sturdy Pant Collective
Addendum Denim
CleanPants
The Tight Blue Jean
Knickers Spot
Frayed Menswear
Fitting Knickers
Jeans Collective
Threadbare Blue Jean Spot
The Wet Designers
Durable Duffel Coat
Soft Underpants Place
Pink Pant Leg
Sturdy Khaki Place
Modern dance Pants
Muddy Piaget Group
Stonewashed Spot
Slacks Group
Shredded
Rise
FitJeans
Stance Pants
Fennel Denim
Dyed Dungaree
The Checkered
Denims Trading Co
Drab Debag
Streams Jeans
Chance Pants
Dark Dkny
Chambray Trading Co
Snug
Red Knickers
Khaki Spot
The Sweaty
Grey Menswear Group
Soft Slacks
Durable Dolman Sleeve
The Striped Blue Jean
Padded Shorts Group
JuniorDenim
Baggy
Menswear Pro
The Bright Underpants
Patched Puff
Denims Group
Greasy Outerwear Trading Co
Tattered Blue Jean
Soiled Trouser
Denim Trading Co
Underpants Place
Threadbare Trousers
The Tight Dungaree
Trouser Place
Loose Piaget Trading Co
ShinyPants
The Light
Dyed Drapey
Shredded Outerwear
Tight Shorts Collective
The Thin
Wear Denim
The Flared
Plastic Pockets
The Navy Jeans
Pink Plimsolls
Pleated Pantaloons
Pink Paws
Stiff Stonewashed Collective
Greasy
The Bright Pant
Purple Puff
Heavy Underpants Trading Co
Ragged Khaki Spot
The Short

Unique denim brand name ideas

Seven Denim
Sportswear Place
Studded
Blue Jean Trading Co
Beams Jeans
Dyed Depants
Damp Dungaree Place
Shabby Dungaree Pro
The Clean Slacks
Distressed Duffel Coat
Knit
Bottomed Bloomers Trading Co
Lesson Denim
Ghost dance Pants
RedDenim
Filthy Menswear
Casual Knickers
Trouser Pro
Lemon Denim
Folk dance Pants
Tough
Favorite Underpants Place
Shredded Pant Pro
Long Underpants Spot
Blue
The Rumpled
Trousers Group
The Dry
Laundered
The Cut Slacks
Favorite Trousers
Cowboy Collective
The Ragged Underpants
Grey Chambray
Sun dance Pants
Patched Denims
Durable Dkny
The Stained
Filthy Outerwear
TornPants
Denims Spot
Damp Depants
The Old
Stout Cowboy Pro
Slim Knickers Trading Co
Underpants Collective
Slacks Spot
Drab Dressed
Loose Dungaree Place
The Rough
The Skintight
Drab Blue Jean Trading Co
Durable Debag
Torn
Dark Underpants Place
The Soft
Thin Menswear Co
Plain Blue Jean
The Soggy
StarchedDenim
Durable Sportswear
Knickers Trading Co
CheapJeans
The Threadbare Designers
OldestJeans
Cut Denims Spot
Cheap Menswear Pro
Seams Jeans
Style Drawers Collective
PinkDenim
SmoothDenim
Cut Piaget
Slung
Undies Spot
The Tight
Blue Jean Co
Grey Jeans Group
Cool
The Ratty
Distressed Debag
Undies Place
FavoritePants
Laundered Cowboy Co
The Premium
Padded Pant Leg
The Bleached
The Clean
WhitePants
The Cheap
Brown Shorts Spot
Grey
Dyed Pant Place
Distressed Dressier
Padded Drawers
WrinkledDenim
Washed Denims
SkintightPants
Ounce
FrayedJeans
Taut Sportswear Place
Loose Menswear Trading Co
Wide
The Ragged Drawers
Tight Blue Jean
The Faded Blue Jean
Green Outerwear
Pleated Pockets
Cowboy Pro
The Hot
Dusty
ThickDenim
Ragged Jean Trading Co
Bright Khaki Pro
SnugDenim
Purple Pockets
Plain
Trance Pants
The Plain
Blue Slacks Place
Rayleigh
Grubby
PatchedPants
Square dance Pants
Cryogenic Denim
Sturdy Blue Jean Group
Recycled
The Comfortable
Tattered Knickers Place
Flared Denims Spot
The Bright Sportswear
GreyDenim
Starched Piaget Spot
Dungaree Place
Plain Khaki Pro
Scrap Jean
The Gray
Dennis Denim
Damp
Bloomers Spot

Cute denim brand name ideas

Fancy
Dark
Denis Denim
The Soggy Jean
Sportswear Collective
Lennon Denim
Skinny Piaget Pro
The Junior Pant
The White
Casual Menswear Place
The Hot Bloomers
Tattered Denims
Expanse Pants
SoggyDenim
Knickers Group
Cut Bloomers Spot
The Distressed
Trouser Group
TautDenim
The Smarty Knickers
Length Knickers
Designers Trading Co
Slim Pants
The Stiff Trouser
The Shiny
Damp Duffel Coat
Outerwear Trading Co
Soggy Chambray Co
MadeJeans
Clean Denims Group
Soaked Blue Jean Pro
The Hugger
Olive Drawers Pro
The Patched Garments
Baggy Blue Jean
WearJeans
The Washed
Denim Spot
Melon Denim
Patched Dungaree Co
The Tan
The Junior
Tattered Designers
Tight Sportswear Trading Co
Chambray Group
Knee Knickers Group
Heavy
ShabbyDenim
Jeans Co
Slam dance Pants
DurableDenim
Flared Slacks Place
Plastic
Starched Chambray Trading Co
Slacks Pro
Dyed Dressier
Elam Denim
Legged Tights Pro
Plastic Parka
SoftDenim
Snug Jean
Enough Menswear
Wrinkled Outerwear
The Taut
BrownDenim
The Soaked
Greasy Sportswear Collective
Stiff Piaget
The Enough
The Tan Slacks
Drab Dungaree
Gray
Torn Khaki Place
The Grey Dungaree
Garments Spot
The Blue
Favorite Pants Group
Sweaty Trouser
Venice Denim
Light Sportswear
Creams Jeans
Momentum Denim
Patched Sportswear Pro
The Heavy Jean
Sportswear Trading Co
Blue Tights Place
Patched Pajamas
Torn Chambray Collective
Red Khaki Place
PrewashedDenim
StripedPants
Quick Drawers
HotPants
Stonewashed
Filthy Cowboy Place
WornPants
BrownPants
The Tough
Stonewashed Trousers Place
Shabby Dungaree
Trousers Collective
Casual Trousers Collective
The Waterproof
Bright Drawers Collective
Studded Sportswear Pro
Casual Slacks Place
Venoms Denim
Stained Piaget Spot
Short
Padded Paws
Tattered
Dark Bloomers Group
Wear Undies Place
Enhance Pants
Trousers Pro
Cool Chambray Trading Co
Garments Co
The Soiled
Senna Denim
Plastic Underpants Trading Co
Centum Denim
Prewashed
Wet Pant
Tattered Drawers
FadedDenim
The Dark
TatteredJeans
Pant Trading Co
The Grey
ToughDenim
Favorite Knickers
The Smarty
Slim Bloomers Place
Dyed Dolman Sleeve
CleanJeans
Muddy Pants Co
LightweightPants
GreyPants
Figured

Clever denim brand name ideas

LeggedJeans
ThinPants
Soiled Pant Trading Co
The Recycled
Undies Co
Purple
Bellum Denim
France Pants
Scrap
Stout Pant Pro
The Out
The Frayed
Sturdy Menswear Pro
The
Stonewashed Chambray Trading Co
Slim
ShabbyJeans
Arum Denim
Shabby Garments Pro
Skintight Shorts Spot
OversizedJeans
The Stonewashed Khaki
Dyed Duffel Coat
The Blue Jeans
DarkPants
Wet Trouser Co
The Torn
Faded
Olive Trousers Group
The Coarse
War dance Pants
Pale
OrangePants
Skintight
Tightest Garments Trading Co
The Off
PatchedDenim
Trousers Trading Co
Seat Underpants Pro
BaggyPants
The Durable
DarkJeans
Red Trouser
PlasticPants
SoakedJeans
Song and dance Pants
The Honest Outerwear
In advance Pants
FittingJeans
Rough Outerwear
The Scruffy
Quick
Distressed Dressed
Damp Drapey
The Plain Chambray
LoosePants
Legged
Distressed
The Bleached Pant
Stonewashed Dungaree
Tight Menswear Pro
Wear Trouser Group
Pink
Padded Pockets
The Stiff
Lightweight
Dreams Jeans
LaunderedDenim
Pale Menswear
Dark Jean Group
Stonewashed Pro
Tan Jeans
Brown Blue Jean
The Brown Shorts
Drawers Collective
Dedham Denim
The Prewashed Trouser
Jean Collective
The Stained Drawers
The Washed Stonewashed
TightJeans
Slung Dungaree Trading Co
Soiled Trouser Co
UniformPants
Jean Group
Snug Denim
MuddyJeans
The Slim Knickers
The Shallow
Sportswear Group
Studded Jean Collective
Jean Spot
Legged Undies
Dungaree Spot
Felon Denim
Threadbare Denim Place
Pink Pantaloons
Starched
Kennel Denim
Tights Pro
Menswear Co
Drawers Place
BottomJeans
Distressed Dresses
Purple Garments Spot
The Shredded
Greasy Denim
Cowboy Place
Bleached
The Slim
The Wet Outerwear
Frayed Chambray
Bloomers Pro
Starched Denims Pro
Worn Drawers Co
Baggy Slacks
The Striped Underpants
Shabby Piaget Place
Shorts Collective
Prewashed Blue Jean Place
The Bright
Velum Denim
SlimJeans
Purple Piaget Trading Co
Referendum Denim
LooseDenim
Brown Denims Pro
Lenon Denim
The Padded Drawers
The Ounce
Clog dance Pants
DryPants
Nice
Dark Dresses
The Plastic
Cowboy Trading Co
Men in Denim
The Rayleigh
The Knee

Best denim brand name ideas

Game of chance Pants
Prewashed Chambray Trading Co
Threadbare Garments Pro
Vellum Denim
Senate Denim
Stained
Studded Pant Co
BluePants
The Padded
Tap dance Pants
The Lightweight Menswear
The Made
Tight Bloomers
The Wrinkled Trouser
The Style
Stonewashed Place
Garments Group
Brown Outerwear Trading Co
Waterproof
Nice Dungaree Collective
Durable Dungaree
WaterproofPants
Washed
StripedDenim
CasualJeans
The Skinny
The Worn Chambray
NicePants
Stained Denims
Padded Parka
Gray Tights
BaggyDenim
The Honest
Off
The Tattered Khaki
The Ounce Dungaree
Shorts Co
Patched Jean Group
Belly dance Pants
Levis Denim
Soaked Shorts Group
StainedJeans
Recycled Sportswear Group
Waterproof Jeans Co
PremiumDenim
Plastic Paws
Pants Co
The Stretch
Tough Cowboy
Brown
Bright
The Dusty Stonewashed
Dyed Dkny
Red Outerwear Collective
Sword dance Pants
Unwashed Dungaree Place
The Out Chambray
Denims Collective
Torn Shorts
BrownJeans
The Baggy
ShallowPants
The Stout
Khaki Trading Co
Trouser Co
Chenille Denim
Purple Peacoat
Quick Drawers Spot
Honest Pant Place
ThreadbareJeans
Light Jeans Pro
Heavy Pant Spot
The Premium Trouser
Bright Undies
The Worn
Trouser Collective
DrabDenim
Blue Jean Group
Dark Debag
The Short Jeans
Dyed Debag
The Tattered Slacks
Ounce Menswear Place
White Menswear Co
Smarty
RaggedDenim
Menace Denim
Wrangler Designers Pro
Thick Shorts
LongPants
Patched Pantyhose
CasualDenim
Blue Knickers
The Wet
Plastic Puff
Navy Drawers Co
The Navy
PatchedJeans
Finance Pants
Bloomers Trading Co
SweatPants
Damp Designers Co
Soft
The Pleated
Green Undies Spot
Dungaree Co
GrayPants
Sweaty Trouser Group
TightDenim
Shiny Shorts
The Lightweight Knickers
Cash advance Pants
Pink Pajamas
The Oversized
Teams Jeans
The Fit
The Length
Shorts Spot
The Patched Piaget
Damp Dressed
Cheap Pant Spot
Plastic Pant Leg
Distressed Drapey
Slim Knickers Spot
Legged Denim Group
Style
Purple Parka
Style Underpants Co
White Underpants Pro
Pleated Peacoat
RecycledDenim
The Ragged Slacks
Rough Khaki Place
The Drab
Padded Shorts Place
Stretch
The Pink
The Starched Designers
Dungaree Pro

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Denim Brand:

Simple is always better

This means a few different things. Your denim brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your denim brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Denim Brand: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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