1,000+ Creative Denim Brand Names

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Updated: January 19th, 2023

So, you've come up with the perfect denim brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your denim brand stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best denim brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your denim brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Denim Brand Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of denim brand name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy denim brand name ideas

Bibs 'N' Bits
Lemonade Denim
The Denim Shop
I'm All Dyed Up
A Little More Denim
Denim and Denim
Carry On Denim
Fancy Fools
The Denim Forest
Dyed Denim
Vivace Denim
Hollywood's Denim
Superb Denim
Denim & Denim
The Denim Hub
Hood and Hounds
Denim Zone
Hoods and Pants
Denim Denizen
Mintz & Brooks
Unicorn Denim
The Denim Line
Denim Enchantment
The Denim Diaries
Founded By Denim
Le Socks and Jeans
The Jeansmith
The Denim Den
Womens Denim and Fashion
Mud & Glory
Cargo Denim
Levantine Denim
Fuzzi Denim
The Faded Denim Co
Denim Ice
Womens Wear by Toni
Mellow Denim
Fade into Now
D.M. Denim
Denim Explored
Snazzy Denim
Denim Hop
Posh Denim
Denim Stream
Denim Fashion
Denim Hot Spot
The Denim Arena
Denim Sign
Sophisticated Denim
Polished Denim
The Denim Alley
Denim Envied
Denim Delight
Denim LLC
Denim Sew
Evolved Denim
Pre Denim
Sewn Denim
Denim Styled
Denim Ace
Denimation
The Denim Nation
Denimisia
The Denim Club
Denim it
The Denim Fashion Hub
Rock Denim
Deniming
I'm Deniming
The Famous Denims
Denim up
Denimology
The Jeans Chemistry
The Jeans Fashion
The Jeans Arena
Brown Shorts Spot
Sturdy Trouser Trading Co
Sturdy Pant Collective
Wear Undies Place
Snake dance Pants
Elam Denim
Cheap Menswear Pro
KnitPants
The Navy Jeans
Threadbare Blue Jean Spot
Denims Trading Co
DustyJeans
The Starched Designers
Threadbare
Stiff Piaget
Filthy Outerwear
Dark Designers
Thick
Denim Trading Co
The Stained Jeans
Favorite Pants Group
The Wear
Pleated Paws
Undies Co
Denims Spot
Cowboy Spot
Dry
Blue Jean Group
Figured Pant Pro
Dark Dkny
Loose
SweatPants
Denims Pro
SeatPants
The Soaked
Legged Dungaree Pro
Knickers Group
In advance Pants
RattyJeans
Greasy Denim
The Damp Dungaree
Khaki Spot
Shabby
The Greasy
Patched Pantyhose
Sportswear Spot
Padded Parka
Ghost dance Pants
The Ratty
Wet
The Coarse
The Taut
Comfortable
Thick Shorts
Padded Pant Leg
Figured
Denis Denim
PrewashedDenim
SmoothDenim
Drab Menswear
WetJeans
Cash advance Pants
Wrangler Designers Pro
BaggyDenim

Creative denim brand name ideas

Bloomers Spot
DrabDenim
Creams Jeans
Cut Denims Spot
Patched Sportswear Pro
Menswear Group
The Stout Dungaree
War dance Pants
Sturdy Khaki Place
The Honest Outerwear
The Short
Chambray Group
Soft Underpants Place
Sportswear Collective
The Recycled
Wear Trouser Group
The Shorts Co
Filthy Outerwear
Starched Denims Pro
Trousers Spot
Style Drawers Collective
TightDenim
FiguredDenim
The Skinny
The Nice
Purple Parka
Blue Jean Collective
The Starched Designers
RattyJeans
Baggy Blue Jean
Fancy
Damp Jean Co
Lemon Denim
Denims Spot
Pant Trading Co
Threadbare Stonewashed Pro
GreasyDenim
Senate Denim
Garments Place
Khaki Trading Co
Faded
Blue Jean Co
Purple Garments Spot
Pink Peacoat
The Blue Jeans
The Thick Jean
Skintight Shorts Spot
Dedham Denim
The Shallow
SweatPants
Distressed Khaki Group
SoggyDenim
Undies Group
Dark
The Ratty
The Premium
The Bright Outerwear
Antenna Denim
The Washed Jean
Outerwear Trading Co
SmartyPants
Worn Garments Place
The Coarse
Dungaree Co
The Your
The Fancy
TornPants
SmoothDenim
PinkDenim
In advance Pants
Dreams Jeans
Stonewashed Chambray Trading Co
The Smooth
Pants Trading Co
Grubby
Distressed
CleanDenim
Thick
Durable Dkny
Nice Dungaree Collective
The Rise Garments
Jean Spot
Unwashed Dungaree Place
The Wear Sportswear
Prewashed Chambray Trading Co
BrownPants
The Junior Pant
Sportswear Group
BrownJeans
Starched Chambray Trading Co
Bright Khaki Pro
Dungaree Spot
Brown Denim
Favorite Knickers
The Padded
Cut Bloomers Spot
The Torn Dungaree
The Light
Scruffy
Style
Trouser Collective
Sweaty Cowboy Place
Stonewashed Spot
FittingDenim
The Enough
Oversized Pants
The Tattered Slacks
DarkJeans
Flared Slacks Place
Elam Denim
Cheap Outerwear Spot
Slacks Pro
Rayleigh Pants Trading Co
Flared Drawers Place
The Soft
Light Menswear
Cheap Pant Spot
Snug
The Padded Drawers
RedDenim
Padded Pant Leg
Pleated Paws
Bloomers Collective
DistressedDenim
The Damp Dungaree
WornPants
White Underpants Pro
Bloomers Pro
Patched Pajamas
CutJeans
France Pants
The Fit
Stiff Trousers Spot
Designers Pro
PlasticPants
JuniorDenim
Drab Dungaree
The Filthy Blue Jean
Torn Shorts

Learn more about starting a denim brand:

Where to start?

-> How much does it cost to start a denim brand?
-> Pros and cons of a denim brand

Need inspiration?

-> Other denim brand success stories
-> Marketing ideas for a denim brand
-> Denim brand slogans

Other resources

-> Denim brand tips

Funny Denim Brand Names

Plain
Shabby Pant Pro
Stained
Checkered
Distressed Khaki Group
PinkDenim
Unwashed
Fancy Bloomers
The Bright
The Casual
Ragged Khaki Spot
Olive Drawers Pro
The Ounce
Finance Pants
SnugJeans
Tightest Denim
Denims Trading Co
The Tattered Slacks
Cowboy Collective
Dyed Dressed
The Lightweight Menswear
Dyed Dungaree
Shiny Shorts
The Hot Jeans
Durable Debag
Red Knickers
Out
Crisp
Momentum Denim
The Recycled
Striped Tights Group
Short Drawers Place
The Tattered
The Wet Outerwear
Purple Parka
Patched Pantyhose
SoftPants
Plastic Underpants Trading Co
SlungJeans
Denim Spot
Scrap
The Tattered Khaki
Style Drawers Collective
Drawers Place
LooseDenim
Pants Co
Pink Pajamas
Threadbare Stonewashed Pro
Trousers Spot
Chambray Trading Co
The Plain
WranglerJeans
Greasy Outerwear Trading Co
Trousers Trading Co
Blue Jean Group
Dark Jean Group
Skintight
Loose Dungaree Place
Bloomers Pro
DarkJeans
Chambray Spot
Wet Khaki Trading Co
Senna Denim
Drab Depants
Muddy
The Threadbare Designers
Soggy Sportswear
Plain Khaki Pro
Trouser Spot
Stout Cowboy Pro
Slim Knickers Spot
OversizedJeans
Stout Pant Pro
The Tight
Grey
Patched Knickers Pro
Knickers Co
LightweightDenim
BrightPants
Purple
Recycled Sportswear Group
The Ragged
PatchedJeans
Favorite Trousers
Bleached Outerwear Pro
Soiled Khaki Co
Plastic Pantyhose
Bellum Denim
Snug Denims
Gray Tights
FancyPants
Quick Drawers Spot
Threadbare Garments Pro
Grey Jeans Group
Favorite Shorts Pro
Slung
Cut
Undies Co
Dyed Pant Place
Soiled Trouser
Stiff Piaget
Blue Jean Pro
Knit
Clean Denims Group
The Comfortable Denim
The Tight Blue Jean
Drawers Collective
The Clean
The Wet Dungaree
Guess
Cut Shorts Place
MuddyJeans
The Checkered Drawers
The Plain Pant
Dusty
GrubbyJeans
Scrap Jean
Durable Duffel Coat
Brown Blue Jean
Shorts Place
Dark Bloomers Group
CasualJeans
Cut Undies
GrayDenim
Venice Denim
The Clean Slacks
OunceDenim
The Plain Chambray
The Filthy Blue Jean
Romance Pants
Damp Depants
Dark Debag
The Pale
The White
Dungaree Group
Plastic Pajamas
Durable Dressed
The Washed Stonewashed
The Hugger

Cool denim brand name ideas

The Comfortable
Dyed Drapey
Studded Pant Co
Grey Jeans Group
Ragged Khaki Spot
Pink Pajamas
StripedDenim
YellowPants
Pant Spot
Jean Trading Co
Folk dance Pants
WhitePants
The Ratty
The Rumpled
The Bright Sportswear
Brown Blue Jean
Resin Denim
Dungaree Trading Co
Grubby
LongPants
FilthyDenim
Baggy Blue Jean
Casual Pants Co
Trousers Spot
Distressed
Ragged
Undies Group
Favorite Knickers
Pale
Loose Dungaree Place
Rumpled Denims
Stiff Trousers Spot
Tennis Denim
Rayleigh Pants Trading Co
CheapJeans
Denike Denim
The Dry
Damp Dressed
White Underpants Pro
Cowboy Spot
GrayDenim
PrewashedDenim
Pleated Puff
Thin Chambray
Drab Menswear
The Bright
GreasyDenim
The Style
The Striped Blue Jean
The Soggy
The Short
The Durable
Dark Jean Group
DistressedDenim
OldestJeans
The Clean Slacks
Knit
Sportswear Place
DarkJeans
Patched Pajamas
Denims Group
The Frayed
Lightweight
Snug Denims
Perchance Pants
Fitting Blue Jean Spot
Loose Menswear Trading Co
LengthPants
Figured
Tattered
Flared
The Cut Designers
ShabbyJeans
Sweaty Trouser Group
Heavy
TatteredPants
Jean Spot
Legged
BaggyPants
The Checkered Drawers
Dyed Pant Place
PinkDenim
Patched Knickers Pro
Dark Dkny
Plain Khaki Pro
Soaked Blue Jean Pro
Soggy
Distressed Dressier
Morris dance Pants
Pleated Pockets
Durable Dungaree
Out
Stiff Piaget
Purple Slacks Collective
Slung Dungaree Trading Co
Soiled Trouser
The Stiff Trouser
Legged Dungaree Pro
Drab Dressier
Bright Drawers Collective
War dance Pants
Gray Dungaree Trading Co
Undies Collective
DrabDenim
The Slim
Garments Place
Premium Pant Trading Co
Cheap Pant Spot
Smarty Jeans Collective
Favorite Shorts Pro
Quick
SlimJeans
The Distressed Dungaree
Torn
Durable Sportswear
Out Dungaree Trading Co
Denims Collective
The Thick Jean
Denim Pro
The Tan
Patched Pantyhose
Lenon Denim
The Plain Designers
The Soaked
Undies Co
Bottomed
SkinnyJeans
Dyed Debag
Drab Dressed
Blue
Ounce Menswear Place
ToughDenim
Prewashed Blue Jean Place
The Tight Dungaree
The Premium
Purple Piaget Trading Co
FittingJeans
OutDenim
Stonewashed Place

Unique denim brand name ideas

Unwashed
Dyed Depants
The Baggy
Skinny
Laundered
Cheap Dungaree Trading Co
Bloomers Group
Ounce
Trousers Pro
Damp Dresses
Trouser Spot
The Junior
Knee
Threadbare Denim Place
Nice Shorts
Outerwear Spot
Greasy Sportswear Collective
Tan Jeans
JuniorDenim
Recycled Sportswear Group
The Length
Drab Debag
Patched Jean Group
The Damp Dungaree
RattyJeans
Blue Pants
Red Khaki Place
Worn Drawers Co
Scrap Trouser
Old Designers
Undies Place
Favorite
Sturdy Trouser Trading Co
SnugJeans
Tough
Damp Dungaree Place
The Filthy Blue Jean
Stonewashed Spot
Hennig Denim
Pale Menswear
OrangePants
Wet Pant
Thin Menswear Co
Muddy Piaget Group
Figured Pant Pro
Unwashed Dungaree Place
Nice
Senate Denim
Dark Duffel Coat
SnugDenim
Off
Bottomed Bloomers Trading Co
John lennon Denim
The Premium Trouser
Stout Pant Pro
LooseJeans
The Ragged Underpants
The Grubby
Thin
The Cut Slacks
LeggedJeans
The Striped Underpants
Denims Pro
Your Tights
Soft Underpants Place
Tattered Designers
Starched Chambray Trading Co
GrayPants
DustyJeans
SoftDenim
Bright
The Lightweight
Jean Collective
Skintight Shorts Spot
The Pleated
Trousers Group
StonewashedDenim
ShortPants
Red Knickers
Grey Dungaree
Underpants Collective
Chambray Group
ThickDenim
Legged Undies
The Hot Bloomers
The Purple
Clean Denims Co
Trance Pants
Stonewashed Piaget Collective
Denims Place
Dusty
RaggedDenim
Reims Jeans
The Shallow
Padded Shorts Place
Short
Soiled Dungaree
Chambray Trading Co
Length Knickers
Tight Menswear Pro
SoakedJeans
CrispJeans
Bloomers Pro
TightDenim
The Taut
Thick Shorts
Dungaree Place
Junior Outerwear Group
PremiumDenim
Bloomers Spot
Lesson Denim
CasualDenim
TornPants
Shorts Place
Filthy Outerwear
Piaget Place
Filthy Cowboy Place
The Coarse
Stonewashed
Wide
The Sweaty
TautDenim
Blue Jean Pro
Plastic Peacoat
Drawers Collective
Torn Chambray Collective
The Rayleigh
Red Outerwear Collective
Elam Denim
WetPants
Padded Puff
The Bottomed
Stained Denims
PlasticPants
The Sturdy
The Torn Dungaree
Brown Denims Pro
The Waterproof
Knickers Spot

Cute denim brand name ideas

GuessJeans
Shabby Piaget Place
The Wrinkled Trouser
Waterproof
Light Menswear
BottomJeans
Bottom Shorts Group
The Tight
ShinyPants
Undies Spot
Purple Tights Group
Starched Piaget Spot
Stretch
WrinkledDenim
Jeans Co
Dungaree Collective
Venice Denim
The Smarty
Quick Drawers Spot
StarchedJeans
Threadbare
The Ragged
Purple Puff
FitJeans
Ghost dance Pants
Modern dance Pants
The Plain Chambray
Smarty Undies Co
SmartyPants
The Casual Trouser
Pleated Pant Leg
Uniform Jeans Group
Blue Jean Group
Favorite Trousers
Brennan Denim
The Lightweight Menswear
Purple
Enough Menswear
Thick Trousers Collective
Menswear Group
The Expensive
Hot
Studded Jean Collective
Soiled Trouser Co
Stained
Pant Pro
Bellum Denim
Dark Dresses
Blue Knickers
The Stained
Shiny Shorts
The Stout
Patched Dungaree Co
Pants Co
Cut Denims Spot
Scrap Jean
Soggy Chambray Co
Heavy Underpants Trading Co
Bottom
Padded Pant Leg
The Ounce
The Distressed
The Plain
The Worn
The Pale
Khaki Spot
Casual Menswear Place
The Wet Designers
Sweaty Trouser
Prewashed Chambray Trading Co
LightDenim
Momentum Denim
The Tough Khaki
France Pants
The Patched Garments
The Tattered Slacks
The Thin
Designers Trading Co
Slim
Rise
The Filthy
Creams Jeans
The Drab
Knickers Trading Co
Plain
Casual
The Tattered
FadedDenim
Menace Denim
Washed Denims
Loose
The Padded
Plastic Pant Leg
Durable Drapey
Vellum Denim
Trouser Group
Jeans Pro
Pink Trouser
Shorts Trading Co
Patched Denims
BluePants
The Honest Outerwear
Damp Dungaree
Chambray Collective
Durable Dressed
Thick Tights Co
Grey Pant Co
Stiff Pant Trading Co
The Wet Outerwear
Shabby Pant Pro
Light Jeans Pro
The Striped
BleachedDenim
ThreadbareJeans
Ragged Jean Trading Co
Sturdy Pant Collective
Bright Undies
Navy Drawers Co
Shredded Outerwear
Damp
Romance Pants
Comfortable
Sturdy Menswear Pro
Jean Pro
The Short Jeans
Lennon Denim
Bleached Outerwear Pro
The Wear
Muddy
Gray Cowboy
Stonewashed Chambray Trading Co
WornJeans
Green Undies Spot
Denims Spot
Pink Paws
Stonewashed Pro
Dedham Denim
Velum Denim
Heavy Pant Spot

Clever denim brand name ideas

Dark
Damp Duffel Coat
Slim Knickers Trading Co
Plain Designers Group
Blue Jean Trading Co
Laundered Cowboy Co
Grey Chambray
Torn Shorts
PatchedPants
The Recycled
BlueDenim
The Ragged Drawers
The Scruffy
Cut Shorts Place
Game of chance Pants
The Scrap
Patched Pant Leg
The Rumpled Knickers
Threadbare Blue Jean Spot
Pants Trading Co
Grey Trousers
Baggy
Khaki Trading Co
Dyed Dolman Sleeve
The Out Chambray
White Menswear Co
Bright Bloomers
The Rise Garments
Dyed Dressier
The Hot
Chambray Spot
PleatedPants
The Skinny
Soaked
Denim Spot
The Wet Dungaree
Purple Pajamas
Plain Denims Place
FrayedJeans
Distressed Depants
The Plain Denim
The Blue Designers
The Stout Dungaree
KnitPants
Slim Pants
In advance Pants
Off Trousers Spot
LooseDenim
Quick Bloomers
The Tattered Khaki
Plastic Pajamas
Cash advance Pants
The Soaked Garments
Denim Trading Co
Fitting Knickers
Smarty
Damp Designers Co
FittingDenim
Grey
The Casual
BrownDenim
The Old
Damp Dolman Sleeve
Purple Pockets
The Worn Chambray
The Fancy
The Fitting
Sportswear Trading Co
Plastic Underpants Trading Co
The Soiled
Soggy Sportswear
GreyDenim
Slim Tights Co
Bleached
Worn Garments Place
Plain Blue Jean
Sun dance Pants
Addendum Denim
Blue Slacks Place
Trousers Co
Clean Khaki
Stonewashed Shorts
The Patched
Dark Depants
PatchedJeans
Casual Slacks Place
Tights Pro
Wet Garments Place
BaggyDenim
Pant Trading Co
Bennet Denim
The Prewashed Trouser
Purple Garments Spot
Cut
Durable Debag
The Dusty
Jeans Collective
Antenna Denim
Trousers Collective
The Washed
Frayed Chambray
Length Tights Trading Co
Dyed Dressed
Out Trousers Spot
Slung
WearJeans
Fit
Shredded Pant Pro
Kennel Denim
Patched Puff
Durable Dolman Sleeve
The Navy
Clog dance Pants
Pink Pant Leg
Cowboy Trading Co
Long Underpants Spot
In advance Pants
Greasy Blue Jean
Expensive
Lightweight Outerwear Spot
Distressed Dressed
Fitting
Filthy
The Cheap
Menswear Co
SkintightPants
The Smooth
Lance Pants
Cool
Greasy Denim
Belly dance Pants
Damp Jean Co
Expanse Pants
The Muddy
Fancy
The Bright Pant
Distressed Drapey
Knickers Group
By chance Pants

Best denim brand name ideas

Trouser Co
Cool Chambray Trading Co
Flared Drawers Place
Distressed Dresses
Recycled
The Brown Shorts
Favorite Underpants Place
Pink Parka
Waterproof Jeans Co
Pants Group
Stained Drawers
Snug
The Lightweight Knickers
Snug Jean
Nice Dungaree Collective
MadeJeans
The Hot Drawers
Trouser Place
Enhance Pants
Crisp
The Out
Starched
Skinny Piaget Pro
The Shiny
Wear
Jeans Spot
WetJeans
Brown Piaget Collective
The Knee
Blue Jean Co
Oversized Knickers Trading Co
ThinPants
Sportswear Pro
Eleven Denim
Melon Denim
The Dark
Plastic Paws
The Stiff Blue Jean
Heaven Denim
Scrap
Dyed Dkny
Soiled Khaki Co
The Dusty Stonewashed
TatteredJeans
Trousers Place
The Stonewashed
WranglerJeans
SweatPants
Knickers Co
Sturdy
CasualJeans
DarkPants
Dark Bloomers Group
Tights Collective
Bloomers Collective
Shredded
Drawers Place
Tightest Denim
The Loose
Greasy Outerwear Place
Wrinkled
Slim Knickers Spot
Tattered Undies Spot
Soaked Blue Jean
Plastic Puff
Soft Slacks
The Padded Drawers
Wear Trouser Group
Pink Peacoat
Laundered Pant
Cowboy Group
The Enough
Style
Wear Undies Place
Plastic Pantaloons
Tap dance Pants
Pale Outerwear Pro
The White
Garments Spot
The Off
SmoothDenim
The Frayed Designers
Dark Debag
PlainDenim
Slim Bloomers Place
The Slim Knickers
Brown Shorts Spot
PatchedDenim
Wet Khaki Trading Co
Streams Jeans
The Stained Drawers
The Bleached Pant
Teams Jeans
RumpledJeans
Studded Sportswear Pro
The Unwashed
The Honest
Cut Piaget
Stout Cowboy Pro
Taut Sportswear Place
Threadbare Garments Pro
Pleated Peacoat
The Oldest Blue Jean
SoftPants
PaleJeans
Legged Tights Pro
Comfortable Drawers Place
Drab Duffel Coat
Taut Blue Jean Co
Honest Pant Place
Dennis Denim
The Nice
Scruffy
LoosePants
Purple Pantaloons
The Starched Designers
Distressed Khaki Group
Tattered Drawers
ShallowPants
The Soggy Jean
Threadbare Trousers
Blue Tights Place
Skintight Tights
Sportswear Collective
The Plain Pant
LaunderedDenim
Oversized Pants
LightweightPants
RecycledDenim
Padded Shorts Group
GreyPants
Gray Tights
Stiff
The Figured
The Coarse Trouser
Sturdy Khaki Place
Purple Parka
Underpants Place
Sportswear Spot

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Denim Brand:

Simple is always better

This means a few different things. Your denim brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your denim brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Denim Brand: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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