1,000+ Best Cycling Tools Business Names

Updated: April 14th, 2025

So, you've come up with the perfect cycling tools business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your cycling tools business stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best cycling tools business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your cycling tools business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Cycling Tools Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of cycling tools business name ideas for free using our business name generator and instantly check domain availability.

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Ideas

Catchy cycling tools business name ideas

  • OuterRing
  • FlatWheel
  • The The
  • The Second
  • Appropriate
  • Steering Wheel Spot
  • GiantWheel
  • The Magic
  • ContinuousRing
  • Water Whitewall
  • Main
  • The Single
  • The Whole
  • Previous Round Group
  • The Key
  • The Inner
  • Red Rock
  • The Plain
  • GrindingWheel
  • EffectiveTool
  • Thick Tintinnabulation
  • Cycle Co
  • SolarCycle
  • Roulette Wheel Collective
  • Instructional
  • Tintinnabulation Spot
  • The Therapeutic
  • Tool Around Group
  • Handy Drive Group
  • The Fibrous Call
  • Suitable
  • Half title Cycle
  • HandWheel
  • Call Spot
  • Wooden Windscreen
  • Mob Trading Co
  • Analytical Joyride Trading Co
  • Instrument Group
  • Circadian Continuum
  • Wooden Roulette Wheel Spot
  • The Automated
  • Promising Instrument Co
  • The Balance
  • Three Roulette Wheel Group
  • VerticalWheel
  • Text Timesaver
  • The Continuous Tintinnabulation
  • ThermodynamicCycle
  • Round Place
  • Circadian Cycle Per Second
  • SlowWheel
  • The Welkin Knell
  • Reproductive Bicycle
  • Circle Pro
  • WonderfulTool
  • Wooden Wheelie
  • Inch Brake
  • Blue Call
  • The Complete
  • The Versatile
  • Interactive Joyride
  • NormalCycle
  • Occipital Gang Spot
  • Combined Cycles/Second
  • Thermal
  • Side Rack
  • Brake Group
  • The Standard
  • Circadian Circle
  • Red
  • EndlessCycle
  • ThirdCycle
  • The Rectangle Instrument
  • Pelvic Mob
  • Natural
  • BasicTool
  • Roulette Wheel Spot
  • Complete Bicycle
  • Driver Group
  • The Lunar Wheel
  • The Huge Brake
  • Magic Circle Place
  • Hertz Trading Co
  • The Instructional
  • Water Windscreen Wiper
  • Big Cycle Spot
  • The Text
  • Motorcycle Co
  • Circadian Cps
  • Signet Call Place
  • Pedal Group
  • Pointed
  • Gang Co
  • Paddle Bike Place
  • Combined Circle
  • Slow Bicycle

Creative cycling tools business name ideas

  • Bicycle Spot
  • Daisy Steering Wheel
  • The Rear
  • Unique Drive
  • The Heavy
  • The Overshot Roulette Wheel
  • Therapeutic Techniques
  • Spinning Roulette Wheel Spot
  • Promising Instrument Co
  • Strategic Tool Around Trading Co
  • Call Spot
  • Female
  • Bright Tintinnabulation
  • Annular
  • Therapeutic Toolbar
  • Essential
  • Water Wheel Around
  • Three Tintinnabulation
  • Promising Shaft Spot
  • Creature Place
  • The Text
  • CircularWheel
  • The Inner
  • HandWheel
  • Hertz Trading Co
  • Metallic Mob Pro
  • Libel Cycle
  • Simple Tool Around Group
  • Blue Call
  • Closed
  • Driver Group
  • UndershotWheel
  • The Vicious
  • Hertz Collective
  • Typical Rhythm
  • The Tricarboxylic
  • Spoked
  • Brown Tintinnabulation Trading Co
  • Essential Tool Around
  • Steering Wheel Pro
  • Golden Peal
  • Internal Knell Place
  • The Thermodynamic Cps
  • The Therapeutic
  • ExperimentalTool
  • Outside Brake
  • Circular
  • The Water Steering Wheel
  • Closed Course
  • GlobalCycle
  • PointedTool
  • GrindingWheel
  • Enormous
  • The Fourth
  • StandardTool
  • Abdominal Circle Collective
  • Idyll Cycle
  • Two Roulette Wheel Place
  • The Normal
  • Therapeutic Timesaver
  • NormalCycle
  • The Water
  • Trial Cycle
  • Fourth Motorcycle Pro
  • Circadian Cps
  • Therapeutic Tire Iron
  • Text Timesaver
  • Text Techniques
  • The Lunar Wheel
  • Side Rack
  • Whole Cps
  • Sun Cycle Place
  • Ruby Ringtone
  • The Stable Wheel
  • Text Tool Around
  • The Half
  • Cycle Place
  • Wooden Wheelset
  • SolidWheel
  • The Gigantic
  • The Continuous Pedal
  • FootWheel
  • The Golden
  • Clear Gang
  • Unique Instrument Pro
  • ClearRing
  • The Fibrous Knell
  • Text Templates
  • Larger Bike Collective
  • Circle Collective
  • Membered Gang Pro
  • InternalRing
  • Water Wheelie
  • Occipital Phone Co
  • Citric Cyclist
  • The Seasonal Motorcycle

Learn more about starting a cycling tools business:

Where to start?

-> How much does it cost to start a cycling tools business?
-> Pros and cons of a cycling tools business

Need inspiration?

-> Other cycling tools business success stories
-> Marketing ideas for a cycling tools business

Other resources

-> Cycling tools business tips

Funny Cycling Tools Business Names

  • Thick Tintinnabulation
  • Shaft Co
  • Valuable Instrument Spot
  • Instrument Pro
  • The Hydrologic Rhythm
  • The Token Circle
  • The Whole
  • Tintinnabulation Spot
  • Red Rim
  • FullCycle
  • The Occipital
  • Text Templates
  • Fourth Motorcycle Pro
  • AbdominalRing
  • Wheel Pro
  • Key Tintinnabulation Group
  • The Toothed
  • The Text
  • Sun Cycle Place
  • Blue Call
  • Brown Tintinnabulation Trading Co
  • The Water Steering Wheel
  • Graphical Puppet
  • Creature Trading Co
  • Double Halo Pro
  • The Thermodynamic Cps
  • Continuous Course
  • The Dark
  • MethodologicalTool
  • Roulette Wheel Co
  • The Larger Driver
  • Simple
  • Large Rack
  • Cell Circle
  • SecondRing
  • Shaft Spot
  • Virtuous Hz Group
  • ThermalCycle
  • The Two
  • Persian
  • Side Rack
  • Drive Place
  • The Entire
  • Slow Pedal Co
  • Nice Peal
  • InternalRing
  • Membered Gang Pro
  • Therapeutic
  • Developmental
  • Text Tool Around
  • Right
  • Vital Drive
  • Idle Roll
  • Excellent Puppet Group
  • The Driven Pedal
  • Promising Shaft Spot
  • The Hand Steering Wheel
  • The Heavy
  • Statistical
  • Developmental Bike
  • Cardiac
  • Concentric
  • Major
  • Natural Cps Group
  • Hollow Peal
  • The Monthly
  • RedRing
  • Whole
  • Seasonal Hertz
  • Virtuous
  • The All
  • The Solid
  • The Type
  • The Grooved
  • Clear Gang
  • Yellow Circle
  • The Lunar Wheel
  • SmallWheel
  • The Seasonal Motorcycle
  • The Abrasive Wheel Around
  • Ruby Reverberate
  • Tool Around Place
  • Water Wheelset
  • Wooden Windscreen Wiper
  • The Favorite
  • Promising Instrument Co
  • Survival Cycle
  • SolarCycle
  • The Major Puppet
  • Four Roulette Wheel Co
  • The Mere
  • Signet Halo
  • Closed
  • Diagnostic Shaft Pro
  • The Cell Motorcycle
  • SuperficialRing

Cool cycling tools business name ideas

  • Hydrologic
  • Hz Co
  • Life Motorcycle Pro
  • HollowRing
  • Combined Circle
  • Continuous Course
  • Instructional Shaft Group
  • Membered Gang Pro
  • Signet Halo
  • Bicycle Trading Co
  • The Heavy
  • Sensitive
  • The Sensitive
  • The Standard
  • Therapeutic Toolbar
  • Tintinnabulation Place
  • The Brown Halo
  • Ruby Resonance
  • Roulette Wheel Collective
  • Magic Roll
  • Inner
  • Vital Shaft
  • Instrument Group
  • InternalRing
  • Hour Bicycle
  • Shaft Spot
  • The Mere
  • TreeRing
  • The Rectangle Instrument
  • Golden Peal
  • Spinning
  • SmallWheel
  • Circadian Costing
  • Gang Place
  • PerfectTool
  • Revolving Brake Group
  • Revolving Rack Place
  • The Year
  • The Large Bike
  • Female Hz
  • Rear Rack
  • Half title Cycle
  • Double Halo Pro
  • DiagnosticTool
  • OestrousCycle
  • Thick
  • Circadian Circle
  • The Wooden
  • Combined Cycle Per Second
  • GiantWheel
  • Water Wheelie
  • Wooden Wheel Around
  • Major
  • Next Round
  • Clear
  • Six Steering Wheel Trading Co
  • Spinning Roulette Wheel Spot
  • DoubleWheel
  • SolidRing
  • The Line
  • Fourth Motorcycle Pro
  • Idle Roll
  • The Diagnostic Joyride
  • Intertidal Cycle
  • The Top
  • Slow
  • Band Spot
  • Popular Shaft Spot
  • Fundamental Creature Spot
  • Hertz Group
  • The Key
  • The Stable Wheel
  • Persian Steering Wheel Spot
  • Occipital Phone Group
  • Gang Pro
  • Call Spot
  • Motorcycle Collective
  • Thermal
  • GlobalCycle
  • Driver Collective
  • Therapeutic Toole
  • Huge
  • Tool Around Group
  • Principal Puppet Place
  • Dark Circle Pro
  • The Essential Tool Around
  • Cycle Per Second Group
  • The Toothed
  • EffectiveTool
  • Reproductive Hz Trading Co
  • PromotionalTool
  • The Double
  • The Instructional
  • The Grooved
  • The Enormous
  • The Mitotic

Unique cycling tools business name ideas

  • Day
  • UndershotWheel
  • Red Rock
  • NormalCycle
  • Simple Tool Around Group
  • Magic Circle Place
  • Seasonal
  • The Closed Circle
  • Water Wiper Motor
  • Developmental
  • The Single Bicycle
  • The Promising
  • The All
  • Bike Collective
  • Half
  • Eiffel Cycle
  • Text Tactic
  • The Flat Knell
  • MenstrualCycle
  • Positive
  • The Membered
  • WillingTool
  • The Water
  • Bike Group
  • Strategic Tool Around Trading Co
  • The Revolving
  • Large Rack
  • Tricarboxylic
  • The Middle
  • Driven Cycle
  • ValuableTool
  • The Year Bike
  • Circle Pro
  • Text Toole
  • The Principal
  • Halo Co
  • Four Roulette Wheel Co
  • FootWheel
  • The Thin
  • Right
  • Promising Shaft Spot
  • HydrologicalCycle
  • MereTool
  • The Reliable
  • Mitotic Rhythm Trading Co
  • HorizontalWheel
  • The Dark Band
  • The Combined
  • The Major Puppet
  • Vital Puppet Group
  • Handy Drive Group
  • RedRing
  • The Right
  • HandWheel
  • The Menstrual Wheel
  • Creature Place
  • Drive Place
  • Stifle Cycle
  • Main
  • DrivenWheel
  • Reproductive Hz Co
  • Bright Tintinnabulation
  • OffWheel
  • Signet Call Place
  • Drive Group
  • Pedal Group
  • Entire
  • Outer Roulette Wheel Collective
  • Wooden Wickers
  • Global
  • PinWheel
  • WaterWheel
  • The Main Joyride
  • Concentric
  • Peal Group
  • Hertz Trading Co
  • Motorcycle Spot
  • The Continuous
  • Circadian Motorcycle
  • Key Tintinnabulation Group
  • The Occipital
  • The Slow
  • Broken Wheel Around Pro
  • Continuous Cycles/Second
  • Wonderful Creature Place
  • Regenerative
  • Fixed
  • Valuable Peal Place
  • Cycle Per Second Co
  • Familiar
  • CellCycle
  • Sun Cycle Place
  • The Educational Creature
  • The Token
  • Therapeutic Tactic
  • ThermalCycle

Cute cycling tools business name ideas

  • Circadian Cyclist
  • Reliable
  • Cell Circle
  • Top Encircle Trading Co
  • Round Spot
  • Text Tool Around
  • Band Pro
  • Text Toolkit
  • EndlessCycle
  • Unique Drive
  • Perfect
  • The Therapeutic
  • Closed Course
  • Water Whitewall
  • ExternalRing
  • The Vicious
  • Therapeutic Tire Iron
  • Ruby Ringtone
  • Complete Cyclic
  • Regular Cps
  • Essential Tool Around
  • Reproductive Bicycle
  • Nice Peal
  • Roulette Wheel Spot
  • The Perfect
  • Stern Pedal Collective
  • Joyride Place
  • Clear Gang
  • Driven Roulette Wheel
  • The Thermal Cps
  • ExcellentTool
  • ThickRing
  • The Water Roll
  • UniqueTool
  • The Fly
  • ClearRing
  • Gang Co
  • The Broken
  • Heavy Knell Place
  • Willing Drive Collective
  • Sharp Halo Place
  • Based Puppet Spot
  • Graphical Puppet
  • Instructional
  • The Inguinal
  • The Two
  • Tintinnabulation Spot
  • Blue Call
  • Rhythm Spot
  • Joyride Pro
  • Homicidal Cycle
  • Signet Phone Collective
  • Puppet Collective
  • Cital Cycle
  • Annular Call
  • Brake Place
  • Motorcycle Co
  • Wooden Wheelie
  • Lactam Peal
  • The Normal
  • Call Co
  • Powerful
  • Brown Tintinnabulation Trading Co
  • Ruby Ringer
  • LactamRing
  • Halo Collective
  • UsefulTool
  • The Water Steering Wheel
  • Brown Phone
  • Idyll Cycle
  • Wooden Wheelset
  • Libel Cycle
  • Tool Around Co
  • Brake Collective
  • Mob Pro
  • Tool Around Place
  • StableCycle
  • Closed Continuum
  • Fixed Roll
  • OuterRing
  • Annual Hz Group
  • Closed Cycle Per Second
  • Line Instrument Trading Co
  • Inner Rack
  • SpinningWheel
  • Pelvic Mob
  • Solid Peal Collective
  • Combined Rhythm Co
  • The Circadian
  • External Peal Collective
  • The Fibrous Call
  • The Inch
  • Citric Cycle Per Second Spot
  • Flat Band
  • Rotating
  • GiganticWheel

Clever cycling tools business name ideas

  • The Blue
  • Idol Cycle
  • Viral Cycle
  • The Balance
  • Metallic Mob Pro
  • The Paddle Rack
  • Annual
  • Pedal Trading Co
  • Citric Cyclist
  • Analytical Joyride Trading Co
  • Annular
  • The Right Roll
  • Circle Collective
  • Water Wheelset
  • Internal Knell Place
  • Solid
  • Water Windscreen
  • OutsideWheel
  • Primary
  • Fibrous Tintinnabulation Trading Co
  • Drive Co
  • ValuableRing
  • Middle Mob Collective
  • The Life
  • Bike Place
  • Michaels Cycle
  • Inch Bike
  • Broken Bicycle Co
  • Fourth Gang
  • Paddle Bike Place
  • DarkCycle
  • The Third Hz
  • Cardiac
  • SlowWheel
  • Whole
  • PlainRing
  • Hydrologic Bike
  • Hollow Peal
  • Enormous
  • SideWheel
  • Cardiac Cycles/Second
  • Red Resonance
  • Annual Call Pro
  • Superficial Encircle
  • Aortic Peal
  • SolarCycle
  • Outer
  • Water Windscreen Wiper
  • FlyWheel
  • The Large
  • The Visual
  • Key
  • Instrument Pro
  • The Half
  • The Favorite
  • Puppet Place
  • Therapeutic Creature Spot
  • The Edged
  • The Bevel
  • The Cell
  • Cycle Place
  • Wooden
  • Valuable Instrument Spot
  • VerticalWheel
  • EducationalTool
  • Brake Group
  • Therapeutic Templates
  • Yellow Tintinnabulation Collective
  • Creature Trading Co
  • The Spare
  • Experimental
  • Circadian Cycle Per Second
  • Vertical Pedal Pro
  • Cycle Group
  • Abrasive
  • Cycle Trading Co
  • Persian Pedal
  • Essential
  • The Primary
  • GrindingWheel
  • Wooden Windscreen
  • Standard Instrument
  • Phone Co
  • PredictiveTool
  • The Reproductive
  • Creature Co
  • Motor Wheel Pro
  • Four
  • Daisy Steering Wheel
  • Enormous
  • The Big
  • The Fibrous Knell
  • Reversible
  • Tool Around Pro
  • Inch Brake
  • Stable Motorcycle Co

Best cycling tools business name ideas

  • The Larger Driver
  • Therapeutic Timesaver
  • Water Wheelchair
  • Text Timesaver
  • Trifle Cycle
  • Cardiac Cyclic
  • The Driven Pedal
  • AnnualRing
  • Side Wheel Around Group
  • Virtuous
  • Vicious
  • Annual Call Place
  • Unique Instrument Pro
  • Joyride Trading Co
  • Text Tool Around Collective
  • ContinuousRing
  • Whole Cps
  • Ruby Resonate
  • Thick Tintinnabulation
  • Closed
  • Outside Brake
  • SingleWheel
  • The Citric
  • Methodological
  • Driver Place
  • Water Wheelband
  • Thin
  • The Foot
  • Roll Group
  • The Token Circle
  • Complete Cycle Per Second
  • Shaft Co
  • Roll Co
  • Bevel Roll Co
  • Global Hertz
  • OccipitalRing
  • Overshot
  • The Continuous Tintinnabulation
  • The Eight Brake
  • Round Place
  • Round Co
  • Wooden Whitewall
  • Rack Collective
  • The Smaller Roulette Wheel
  • Previous Round Group
  • Yearly Rhythm
  • Cog Bicycle Trading Co
  • Text Templates
  • Educational Puppet Trading Co
  • Educational Creature Co
  • Reversible Rhythm Trading Co
  • HalfCycle
  • The Eight
  • Therapeutic Techniques
  • Complete Bicycle
  • Next Hz Group
  • SecondRing
  • Valuable
  • Cps Spot
  • Top
  • VersatileTool
  • InvestigativeTool
  • Tintinnabulation Co
  • Suitable
  • Simple
  • Bright Circle Spot
  • PowerfulTool
  • Text Toolbox
  • HandyTool
  • Big Cycle Spot
  • The Third Mob
  • Inch Steering Wheel
  • Solar Cps
  • Flat Roulette Wheel Place
  • The Continuous Pedal
  • Cell Costing
  • Driver Spot
  • Pedal Collective
  • Ruby Rink
  • Developmental Bike
  • Administrative Puppet Co
  • The Ruby
  • The Red
  • Call Collective
  • Knell Trading Co
  • Wooden Windscreen Wiper
  • Motorcycle Pro
  • Water Wheel Around
  • Yellow Circle
  • Closed Cyclic
  • Seidel Cycle
  • ExperimentalTool
  • White Encircle Group
  • FlatRing
  • Ruby Reverberate
  • The Full Bike

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Cycling Tools Business:

Simple is always better

This means a few different things. Your cycling tools business name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your cycling tools business:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.