23 Marketing Ideas For Your Construction Company [2024]

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Updated: January 20th, 2022

Wondering how to market your construction company?

Marketing your construction company is certainly not easy, but there are many ways to promote and advertise your construction company.

We put together a list of the best marketing ideas for your construction company, so you can get your small business out there.

Here’s the list:

1. Pay Per Click Advertising: Set Up A Pay Per Click Campaign

Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.

Topic: Affiliate
Level of Difficulty: Medium
Cost: Low - Average is typically $1 per click
Result: Brand Exposure

2. Referral Program: Launch A Referral Program

A referral program is the type of marketing where you state an offer to your existing customers for the act of creating a word-of-mouth referral that converts.

According to SEMrush, word-of-mouth is considered to be one of the top traffic sources for small businesses that practice affiliate marketing.

Launching a referral program is a great marketing strategy for growing a small business. An effective referral program enables startups to increase lead generation and an active audience.

Topic: Word Of Mouth
Level of Difficulty: Easy
Cost: Low - $10-$100
Result: Brand Exposure

Check out our full guide on referral program ➜

3. Press Release: Get A Press Release Published

A press release is a marketing strategy that involves sending out a newsworthy bulletin.

Targeting journalists and potential customers, the press release provides a popular approach for getting immediate brand exposure.

For startups, getting more press is an attractive approach to gain traction, so that target customers know who you are, and what you are offering them.

Topic: Buzz
Level of Difficulty: Medium
Cost: Medium - $0-$2,000
Result: Brand Exposure

Check out our full guide on press release ➜

4. Affiliate Program: Launch An Affiliate Program

Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

The affiliate typically gets a unique link where clicks and conversions can be tracked.

Topic: Affiliate
Level of Difficulty: Medium
Cost: Low - $50-$500
Result: Lead Generation

Check out our full guide on affiliate program ➜

5. Outsourcing: Business Outsourcing

Outsourcing is an agreement where a business contracts a third party to perform services and job functions that were traditionally performed by the company’s employees.

Any business operations that can be performed from an offshore location can be outsourced.

Examples of business operations that can be outsourced include call center services, bookkeeping services, inventory management, IT services, Payroll solutions, etc.

Topic: Automate
Level of Difficulty: Easy
Cost: Medium - $100-$2,000
Result: Product Quality

Check out our full guide on outsourcing ➜

6. Franchising: Franchise Your Business

Franchising is a business strategy where private entrepreneurs sell the rights to their business logo, name, and model to third-party outlets.

A franchise is beneficial to small businesses that cannot afford much finance and capital investment to operate a business startup.

Franchises often have a higher success rate compared to startup businesses.

Topic: Buzz
Level of Difficulty: Hard
Cost: High - $20,000-$30,000
Result: Business Expansion

Check out our full guide on franchising ➜

7. Geographic Expansion: Develop a Geographic Expansion Strategy

Geographic expansion is a market strategy where an enterprise grows by expanding from its original location to additional geographic regions.

Geographic expansion is one of the preferred business growth strategies.

According to Frost & Sullivan, geographic expansion can help enterprises gain access to new markets and talent pools.

Topic: Buzz
Level of Difficulty: Hard
Cost: High - $5,000-$20,000
Result: Brand Exposure

Check out our full guide on geographic expansion ➜

8. Handwritten Marketing : Send Handwritten Notes to Customers

Handwritten marketing is a common strategy used by sales and marketing teams that aim to maintain close relationships with their customers.

Sending handwritten notes to customers helps marketers achieve personalized marketing, improve customer loyalty, and improve open rates.

The concept of sending writing handwritten notes to customers is ideal in lead generation, sending thank you message after the customer made a purchase, retargeting abandoned shopping carts, and several other scenarios.

Topic: Relationships
Level of Difficulty: Easy
Cost: Low - $0-$50
Result: Brand Loyalty

Check out our full guide on handwritten marketing ➜

9. Product expansion: Expand Your Product Line

Product line expansion simply refers to a way of focusing on your customer's requirements and offering them variants of the current products that they already love.

Before undertaking the product line expansion strategy, consider listening to customers' feedback. Focus on understanding their current pain points and look at ways to make your products appeal to a broader market.

It's important to note that adding new products and diversifying may not be in the cards for you right this moment, and that's okay. You can always consider it down the road.

Topic: Buzz
Level of Difficulty: Medium
Cost: Medium - $100-$2,000
Result: Brand Exposure

Check out our full guide on product expansion ➜

10. Competitor analysis: Conduct A Competitor Analysis

Competitor analysis refers to a report analyzing your competitors' strengths and weaknesses relative to those of your own business.

For startups trying to break into the market, a well-researched competition analysis gives you the tools to reach strategic decisions.

A competitor analysis should be included in your marketing plan, your business plan, and all aspects of your high-level business and pricing strategy.

Topic: Sales
Level of Difficulty: Medium
Cost: Low - $0-$300
Result: Product Quality

Check out our full guide on competitor analysis ➜

11. Leverage Third Party Platforms: Leverage Third Party Platforms (Amazon, Etsy, etc)

Running a successful startup requires wearing a variety of hats at all times.

According to Forbes Report, startups should leverage third-party platforms to thrive.

Simply put, third-party platforms involve startups using an existing infrastructure and expertise built by the third-party platform to market and reach your customers.

Amazon, Etsy and Shopify are all examples of third-party platforms.

Startups that choose to leverage third-party platforms save an enormous amount of resources involved in hiring, training, and retaining in-house experts.

Topic: Sales
Level of Difficulty: Medium
Cost: Low - $0-$100
Result: Brand Exposure

Check out our full guide on leverage third party platforms ➜

12. Yelp ads: Create Yelp Ads

Yelp Ads refers to the placement of promotional content on Yelp with the intention to reach more customers who visit Yelp.

The Yelp advertisements will appear in the search results and on business listings.

Through Yelp ads, you can bring more people back to your Yelp business page so that they learn more about your business and ultimately decide to contact you.

Topic: Social Media - (Paid)
Level of Difficulty: Easy
Cost: Low - $0-$350
Result: Brand Exposure

Check out our full guide on yelp ads ➜

13. Business cards: Create Business Cards

A business card is a card bearing information about a business or an individual.

Business cards may seem like an "old" way to market yourself, but they still may be worth it.

A skillfully designed business card can be your best marketing tool especially if you meet many clients in person.

Topic: Print + Traditional
Level of Difficulty: Easy
Cost: Low - $25-$200. Price depends on how many business cards you order.
Result: Brand Awareness

Check out our full guide on business cards ➜

14. Corporate gifts: Corporate Gifting

Corporate gifting is the practice of creating a touchpoint with your existing clients and prospects through the use of a gift.

Giving gifts is one of the worlds oldest traditions. Why? Because it works.

According to Destination CRM:

Businesses that send highly personalized and modern gifts at key moments in the customer journey see a far better outcome—particularly with small and midsize businesses, whose customer relationships are crucial.

Topic: Sales
Level of Difficulty: Easy
Cost: Low - $20-$500
Result: Brand Loyalty

Check out our full guide on corporate gifts ➜

15. Trade Show: Attend A Trade Show

Tradeshows refer to an exhibition where companies in a specific industry display and demonstrate their products or services.

Although this tactic may seem traditional, tradeshows remain an effective and important marketing strategy in business today.

With attending a tradeshow, startups can reach their target audienceand also attract new customers.

Topic: Events
Level of Difficulty: Medium
Cost: Medium - $200-$5,000
Result: Lead Generation

Check out our full guide on trade show ➜

16. Promotional videos: Create A Stellar Promotional Video

A promotional video is any type of video you record and post with the intention of promoting a particular marketing initiative, sale, or event.

According to Wyzowl, 83% of video marketers say video gives them a great ROI.

Creating a stellar promotional video grabs the audience's attention and draws them to learn more about the featured product or service.

Topic: Content
Level of Difficulty: Medium
Cost: Medium - $100-$10,000
Result: Brand Awareness

Check out our full guide on promotional videos ➜

17. Direct Mail Campaign: Design A Successful Direct Mail Campaign

Marketing through direct mail is a process where a business sends print advertising to their customer using the mail system.

Although this may seem like an old school way of doing marketing, it's proven to create brand awareness and convert customers.

This form of marketing can be done through various different methods, such as brochures, letters, postcards, flyers and much more.

Topic: Print + Traditional
Level of Difficulty: Medium
Cost: Low - $.50-$3.00 per piece of mail
Result: Brand Awareness

Check out our full guide on direct mail campaign ➜

18. Checklist Content: Create A Checklist For Your Blog

Checklists provide readers with a concise list of tasks for how to solve a specific problem.

This type of content typically drives your customer to download, use, and share your content - all great ways to improve your SEO and brand exposure.

Topic: Content
Level of Difficulty: Easy
Cost: Free - There is no cost to create a checklist.
Result: Brand Exposure

Check out our full guide on checklist content ➜

19. Brand Story Email: Create A Brand Story Email Campaign

A brand story email narrates the story of how and why your business was started and expresses how that narrative is still apart of you today.

Emails that explain your brand story can be a very effective way to connect with your customer.

Topic: Email
Level of Difficulty: Easy
Cost: Free - -
Result: Lead Generation

Check out our full guide on brand story email ➜

20. Billboard Ad: Create A Billboard Ad

Billboards are large outdoor advertising structures that are usually found on busy roads and high traffic areas.

Billboards are effective because they can reach pedestrians and drivers.

Based on a recent study, 71% of Americans consciously look at billboard messages while driving.

Topic: Print + Traditional
Level of Difficulty: Medium
Cost: High - $700-$30,000 - depending on location and size.
Result: Brand Exposure

Check out our full guide on billboard ad ➜

21. Print Media Marketing: Create A Print Media Marketing Campaign

Print media marketing is a form of advertising that uses physically printed media to reach consumers, business customers, and prospects.

Examples of physically printed media are magazines, newspapers, newsletters, consumer and trade magazines, and direct letters to target customers.

By creating print media marketing campaigns, businesses are able to reach a very wide audience and target different readerships.

Topic: Print + Traditional
Level of Difficulty: Medium
Cost: Medium - $500-$20,000
Result: Brand Awareness

Check out our full guide on print media marketing ➜

22. Newspaper Ad: Experiment With Newspaper Advertising

Newspaper advertising refers to running an ad for your business in a print publication.

Placing ads in newspapers and magazines has been an effective way to reach a wide range of customers. Advertisers can use newspapers and magazines to run targeted advertising.

To ensure effectively targeted marketing using newspaper and magazine ads, the advertiser must research the interests of the target audience.

Topic: Print + Traditional
Level of Difficulty: Medium
Cost: Medium - $500-$20,000
Result: Brand Awareness

Check out our full guide on newspaper ad ➜

23. TV Advertising: Create A TV Ad Campaign

Television advertising refers to broadcasting programmed promotional messages that target potential TV viewers.

Brands use TV commercials to convey promotional messages that market a product or a service.

Throughout the decades, brands have used TV commercials to attract a massive customer base for their products and services.

Topic: Print + Traditional
Level of Difficulty: Hard
Cost: High - $115,000 per 30 second commercial
Result: Brand Exposure

Check out our full guide on tv advertising ➜

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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