10 Best Cold Calling Email Templates [2024]

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Updated: February 22nd, 2024

Cold Calling emails are emails that are sent to potential customers who have not expressed interest in your product or service. These emails are often used to introduce a company, its products, or services, and to try to generate sales leads.

It is relatively easy to send a large number of cold emails at once, which makes it a good option for businesses that are looking to reach a wide audience quickly.

Cold Calling email allows you to include more information about your product or service than a phone call would, which can be helpful for persuading potential customers.

Here are 10 free Cold Calling Email templates to use in 2023 that will save you time and help you with your email marketing efforts.

What To Include In Your Cold Calling Email

When it comes down to crafting your email, there are a few key elements to include:

A subject line that clearly and concisely explains the purpose of the email.
A greeting that addresses the recipient by name, if possible.
An opening paragraph that explains the reason for the email and how it is relevant to the recipient.
A few bullet points or a short paragraph outlining the key benefits or features of your product or service.
A call to action, such as inviting the recipient to schedule a call or demo.
Contact information, including your name, title, company name, and phone number.
A professional signature that includes any relevant links, such as your LinkedIn profile or company website.

Introduction Email

title=Introduction to [Company Name] Hello [Name],

I hope this email finds you well. My name is [Your Name] and I am the [Your Job Title] at [Company Name]. I wanted to reach out to introduce our company and see if there might be an opportunity for us to work together.

[Company Name] specializes in [Product/Service], and we have helped [Number] of clients [Achievement]. We believe that we can be of great value to [Potential Customer's Company Name] as well.

Would it be possible for us to schedule a call to discuss this further? I'm available at [Time] on [Day] or at a time that works best for you.

Best, [Your Name]

Source

Problem-Solving Email

title=Solving [Problem] at [Company Name] Hi [Name],

I came across your company while researching [Industry] and noticed that you might be facing a common problem: [Problem].

At [Company Name], we specialize in helping businesses like yours solve this exact problem. In fact, we've helped over [Number] of companies [Achievement].

I'd love to discuss how we can help you solve this problem and see if there might be an opportunity for us to work together. Could we schedule a call at your

convenience?

Best, [Your Name]

Source

Case Study Email

title=[Company Name] Success Story Hi [Name],

I recently came across a success story from one of our clients, [Client Company], and I thought it might be relevant to [Potential Customer's Company Name].

[Client Company] was facing a similar problem to what I imagine you might be facing: [Problem]. We were able to help them solve this problem and achieve [Result].

I'd love to discuss how we might be able to do the same for [Potential Customer's Company Name]. Could we schedule a call to discuss this further?

Best, [Your Name]

Source

Business Specialize Email

title=We Specialize In [What Your Company Does] Hi [Name],

I hope this email finds you well. My name is [Your Name] and I'm reaching out to you because I believe that my company, [Company Name], could help your business grow.

We specialize in [what your company does] and have helped many other companies in [industry] achieve great results. I'd love to schedule a quick call to discuss how we might be able to work together and see if there is an opportunity for a mutually beneficial partnership.

Thank you for considering my request. I look forward to speaking with you.

Best regards, [Your Name]

Source

Value Proposition Email

title=How We Helped [Company] Achieve [Amazing Results] Hello [Name],

I came across your company's website and was impressed by the work you do. As a [what your company does], we have helped many businesses like yours [achieve specific results or solve specific problems].

I'm reaching out to see if you'd be interested in learning more about how we can help your business grow. Would you be available for a quick 15-minute call next week to discuss this further?

Thank you for your time. I look forward to speaking with you.

Best regards, [Your Name]

Source

Service Benefit Email

title=Benefit From [Your Service] Hi [Name],

I hope this email finds you well. My name is [Your Name] and I work for [Company Name], a [what your company does] company.

I noticed that your company could potentially benefit from our services and wanted to see if you'd be interested in a short call to discuss how we could help your business.

We have worked with many companies in [industry] and have seen great results. I'd be happy to share some case studies with you if you'd like.

Please let me know if you're available for a call next week.

Best regards, [Your Name]

Source

Industry Insights Email

title=Latest Insights And News Hi [Name],

I hope this email finds you well. My name is [Your Name] and I work for [Company Name], a [what your company does] company.

I noticed that your company is in the [industry] industry and thought you might be interested in receiving some insights and updates about the latest trends and developments in the field.

At [Company Name], we regularly conduct research and keep track of the latest happenings in the industry. I'd be happy to send you a monthly newsletter with the latest insights and news.

If you're interested, please let me know and I'll add you to our mailing list.

Thank you for considering my request.

Best regards, [Your Name]

Source

Limited-Time Offer Email

title=Limited-Time Offer [Offer Name] Hi [Name],

I hope this email finds you well. My name is [Your Name] and I work for [Company Name], a [what your company does] company.

I wanted to reach out to you today because we have a special limited-time offer that I think your company might be interested in.

For a limited time, we are offering [discount/special package/etc.] to businesses in the [industry] industry. This offer includes [what the offer includes] and is a great opportunity to [the benefit from the offer].

This offer is only available for a limited time, so I wanted to make sure you didn't miss out. If you're interested, please let me know and we can schedule a call to discuss the details further.

Thank you for considering this opportunity.

Best regards, [Your Name]

Source

Invitation To Webinar or Event Email

title=Invitation to [Event Name] Dear [Attendee],

We are excited to invite you to attend [event name] on [date] at [time].

[Event description]

To RSVP, please click on the link below: [insert link]

We look forward to seeing you at the event!

Best, [Your Name]

Source

Follow-Up Email

title=Follow-Up To [Event Name] Dear [Name],

I hope this email finds you well. I just wanted to follow up on the [event name] we held on [date].

I wanted to thank you for taking the time to attend and hope you found the event valuable. We appreciate your participation and hope you will be able to join us for future events.

If you have any feedback about the event, we would love to hear it. Please don't hesitate to reach out to us at [contact information].

Again, thank you for attending and we hope to see you at future events.

Best, [Your Name]

Source

25 Cold Calling Email Subject Lines You Can Use

Here's a list of 25 popular email subject lines you can use for your Cold Calling Email

"Introducing our new product/service"
"Looking to improve [Topic]? Let us help!"
"Quick question about [Topic]"
"Solving [problem] for [industry/company type]"
"Improve your [process/results] with [product/service]"
"The future of [industry] is here"
"Revolutionary new way to [solve problem]"
"Introducing the most advanced [product/service] on the market"
"How we helped [company/industry] achieve [amazing results]"
"We can help you save time and money on [process/task]"
"Don't miss out on the latest [industry] trend"
"New [product/service] now available"
"Exclusive offer for [company/industry]"
"Improve your [performance/efficiency] with [product/service]"
"Are you tired of [common problem]? Let us help"
"Streamline your [process] with [product/service]"
"The easiest way to [solve problem]"
"Get ahead of the competition with [product/service]"
"Introducing the most innovative [product/service] in the market"
"Discover how to [achieve goal] with [product/service]"
"Our [product/service] has helped hundreds of [companies/industries] like yours"
"Take your [industry] to the next level with [product/service]"
"Say goodbye to [common problem] with [product/service]"
"Get a free consultation on how we can help your [company/industry]"
"Don't miss this opportunity to [improve/grow]"

Looking for more Cold Calling email subject lines? Check out our full article here

Tips For Writing A Successful Email

A well-written email can be a powerful communication tool. If you want to get your point across and have it read, write an email that is clear, concise and compelling.

Here are 6 tips to help you write better emails:

1. Keep it short.

People are busy, and they aren't going to read anything more than a few paragraphs long in their inboxes. If you have something important to say, be concise.

2. Be friendly and personable. The best emails show that their sender cares about the recipient: address them by name, make jokes and be friendly, compliment them on something they've done recently—demonstrate that you know them well enough to give them a personal touch.

3. Use bullet points or numbered lists where appropriate.

If you're making a list of suggestions or talking about multiple things, it's much easier on the reader if you use bullet points or numbers rather than listing every point out separately in paragraphs.

(Obviously this doesn't apply if you're using an email for something else entirely—such as a newsletter or informational message.)

4. Proofread your message carefully before sending it out.

Even though you may think you're a pro at typing emails, there are still some mistakes that you could be making. It's important to avoid these errors so that your message is clear and correct.

If you skimmed over the email, there is a good chance that you missed an error in the very sentence that you just changed.

Pro tip: Read your entire message out loud before hitting send. You are more likely to catch mistakes this way!

5. Be sure to include the recipient's name in the email.

This seems like an obvious tip, but it's easy to forget that we're not sending mass emails to a group of people but individual messages to each person on the list.

Your best bet is to craft your message carefully, and make it personal by using the recipient's name. It shows that you're paying attention and it also makes the email feel more personable.

6. Be clear about what you want

Be specific and don't beat around the bush. Think about what you're asking for clearly before you write anything down.

In the first line of your email, state clearly what you want and how the recipient can help.

FAQ

Below we detail the most common questions as it relates to Cold Calling Email.

How Do You Cold Email A Potential Client?

Use A Strong Introduction
Offer A Solution To Their Specific Pain Points.
Showcase Your Value By Validating Yourself.
Use An Impressive Subject Line.
Keep It Concise.
End With A Call-To-Action.

How Do You Approach A New Client Via Email?

Write a subject line.
Include a salutation.
Write an introduction.
Evaluate the prospect's position in the buyer's journey.
Ensure the email includes your value proposition.
Close the email with a salutation.
Sign your name in the email.
Include contact information.

Is Cold Emailing Effective?

Cold emailing can be an effective way to reach potential customers or clients, but it is not a guarantee of success.
Like any form of marketing, the effectiveness of cold emailing depends on a variety of factors, such as the quality of the email, the relevance of the product or service to the recipient, and the overall demand for what you are offering.

Conclusion

Hope these templates help you get started with your cold-calling emails. It's important to remember to personalize each email to the specific potential customer and to provide value in your email by explaining how your product or service can help them solve a problem or achieve their goals.

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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