15 Best Email Templates For Your Coaching Business [2024]

Ankita Ghosh

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Updated: January 19th, 2023

15 Best Email Templates For Your Coaching Business [2024]

As an entrepreneur, you are likely working out of your inbox daily.

Using email templates can help you save time and automate your processes as a coach. You can use them to:

Save time when sending out messages to clients
Help you organize client information and sales pipelines
Provide proposals, quotes, and invoices for your clients
Communicate internally with your team or employees

Here are 15 free email templates you can use for your coaching business.

Welcoming New Subscribers

title=Hi [ client name ], welcome aboard! Hi [ Client's Name ],

Thanks for signing up for [ newsletter name ]!

As promised, here is the link for your free [ name of free offering ].

[ Link/call to action ]

If you’d like more helpful tips on [ subject ], visit our blog and our resource pages: [ link ] Or, visit [ website page ] if you were interested in learning more about [ product type you offer ].

Reply to this email if you have any questions. I’m here to help!

best,

[ Signature Name ]

Source

Post-Interaction Email

title=[ Name of the client ], rate your experience with the first session. Hi [ client’s name ],

How did you enjoy your first session with us? We hope you are feeling charged up after your first session with [ gym/Trainer’s name ].

We hope to see you again in the next session, which will be double the fun. We are together on this awesome journey to becoming fit. Please don’t be shy and send in your feedback, we would love to hear you out and help you with any difficulties you face down the road.

[ Signature Name ]

Source

The Referral Email Template

title=Know someone who wants to grow their company? Hook us up. Dear [ Name ],

I hope things are going well with you. How’s the new boat? Have you had a chance to hit the water with her yet? [ personal anecdote or question about family ]

I know from our recent survey that you’re extremely happy with the results we’ve achieved for [ Company Name ]. I’m reaching out today to see if you happened to know anyone else who might find our services useful. [ explaining the point of the email and why they’re being contacted. Reminding them of fabulous past results ]

We’ve expanded capacity in our [ Program Name ] Program for 5 new clients, and I thought you might know someone who’d be a good fit. They would need to be a key decision-makers in a company with 5-20 staff and an annual turnover of less than 5 million. [ parameters and creating urgency with the implication there are limited spots. This also makes the client feel special that they already occupy one of these spots ]

Anyone spring to mind? If so, give me an intro and I’d be happy to sit down with them for a completely free 1-hour consultation to figure out their needs and what we could offer them. [ Offering value to the referral ]

If they want to know more about what we do, point them to our website: [ website link ]. [ in case the email is directly forwarded, this allows referral to hunt for more information with ease ]

Because we’ve worked together for so long and appreciate the same values – authenticity, integrity, and grit – I’d really love to chat with anyone else in your circle of influence. [ buttering them up! ]

Feel free to give me a buzz with any questions, and if there’s anything else I can do for you, let me know. [ providing value for the client ]

Yours Sincerely,

[ Signature Name ]

Source

Follow-Up Email

title=Would this makes sense for you, [ first name ]? Hi [ First Name ]

I emailed you a few days ago, but I didn’t hear back!

I’d love to pick up where we left off [ me introducing myself to you ] and line up a quick call to see if there are any ways we can help each other out.

I’m not sure if you have this problem, but I help [ insert type of people ] with [ insert type of problem ] for [ insert type of result ].

If you’re even a little curious, I’d love to line up a phone or Zoom call.

With our common experience in [ insert shared interest/expertise/job focus ], I think we’d have a very productive conversation.

What’s your schedule look like this coming week?

Let me know and we can set up a time to chat from there.

Thanks, and looking forward to talking!

[ Signature Name ]

Source

After-Meeting Email Template

title=Meeting recap Hi [ Name ],

It was great meeting with you today. Thank you for taking the time out of your busy schedule to discuss [ Topic ] with me.

Today we discussed [ Recap ] and came up with these next steps [ Actionable items ].

Please let me know if I missed anything. Looking forward to working together to meet your goals.

Best,

[Signature Name ]

Source

Pre-Interaction Preparation

title=We can’t wait to see you, [ client’s name ] Hey there, [ Client’s First Name ].

Thank you so much for supporting our homegrown brand, we are excited to have you on board with us! Your first session with [ Name of the trainer/company ] is scheduled for [ Day/Date with time ] and we are enthralled to see you.

Also, we appreciate your first step towards a healthy and fit life. It takes time and courage to take a step towards your goals and fitness, and we are so proud that you took that step in the right direction by choosing [ Name of the company/Gym ]. You get plenty of perks now that you are a part of our family. We will take care of you and your health in the best way now!

Make sure you get that good night’s sleep and do not forget to stay hydrated. Hoping to see you soon.

Let’s kill it!

Sincerely,

[ Signature Name ]

Source

Client Testimonial Request

title=Care to share your thoughts? Hi [ Client Name ],

It has been such a pleasure working with you over the past [ number ] months! I’ve truly enjoyed watching your business thrive as your skills and confidence grow. I can’t wait to see where you take this!

As you know, it can be difficult to choose a new coach. How can you know who to trust? Or who might be a good fit for your business?

Those are very likely the questions you asked as you were thinking about hiring me, and I wonder if you could help answer them for others.

Would you please take a few minutes to write a testimonial for my services? Ideally, a testimonial should include:

What you were struggling with before you hired me
What specific results you’ve experienced as a result of our relationship
What’s next on your agenda as we work together
Your name and headshot
You can see some of my other testimonials here: [ URL ]

Thank you in advance for your help, and I look forward to our continued work!

Warmly,

[ Signature Name ]

Source

Membership Expiring Soon [Reminder]

title=Renewal Reminder! Hi [ Name ],

Your membership at [ Company ] is about to expire on [ date ]. We hope you’ve enjoyed [ benefits of your membership ].

Good news! There’s still time to renew, and it’s as easy as ever – just click the link below, pick the subscription that suits your needs and follow the prompts.

RENEW NOW [ Link ]

More good news! This year we have an extra incentive – if you renew your membership by [ date ], you will be entered into a drawing for a [ offering ]!

If you have any questions regarding your membership, benefits, or renewal, please don’t hesitate to reach out by replying to this email or calling us at [ number ].

Thanks,

[ Signature Name ]

Source

Coaching Program Invitation Email

title=Mutually Beneficial Partnership Hi [ Name ],

I have been on your mailing list for a few months now, and I am really enjoying your down-to-earth tips and advice. I think you are doing a great job of helping your market to build stronger businesses. Well done!

I see that you sometimes promote the programs of other coaches and consultants, and I wonder if you would be interested in sharing my [ name of specific program ] with your readers?

This program has done quite well in the past [ number ] [ years/months ], as you can see:

[ Fill in the available details here: ]

The number of students enrolled:
Percentage of successful graduates:
Sales page conversion rate:
Refund rate:

You can see some student testimonials here: [ URL ]

My referral partner program pays [ commission percentage ], and payouts are made every [ week/month ]. I’d love to count you among my successful affiliates.

Go here to register and I will send you all the promotional materials right away: [ URL ]

And if you have questions, I would love to jump on a short call to discuss. Feel free to call me at [ your phone number ].

Thank you so much for your time, and I look forward to hearing from you!

Warmly,

[ Signature Name ]

Source

Follow Up Email After Membership Expires

title=Hey! Just checking in to see if you've re-signed up yet Hi [ Client Name ],

This is a reminder that your membership with [ Company ] expired on [ date ] and you are now within your membership grace period.

If you’re still deciding whether or not to renew, or just haven’t gotten around to it yet, here’s a quick overview of what you’ll be missing out on if you don’t renew:

[ Overview of major membership benefits ]

We hope you will take the time to renew your membership and remain a part of our community. It couldn’t be easier – just click here to renew! - [ Link ]

If you have any questions or if there’s anything we can do to help – please don’t hesitate to reach out.

Thanks,

[Signature Name ]

Source

Follow-Up in Case the Purchase is Not Made

title=You went away so quickly, [ Client’s first name ] Hi [ Client’s first name ],

We saw you noticing us. We are sad that you did not sign up for the personal training session/gym membership after the consultation. Was it something we said? We would like to make it up to you!

We know that choosing a gym/ trainer for your fitness goals is a hard task and it takes a while before you decide on someone. You did the right thing when you reached out to us as here at [ company name/gym name/ trainer’s name ] we make sure that we provide the best trainers to our clients as per their personal needs. We 100% commit that we would never do anything to disappoint you as we know how hard it is to start your fitness journey, and we are always here with you.

There is also a 10% waiver, especially for you, if you sign up for us today. We can not wait to start this with you. If you have any doubts regarding anything, please feel free to contact us.

Hoping to see you soon.

Let’s kill it!

Regards,

[ Signature Name ]

Source

No-Show Email For Prospect/Lead

title=Email to share documents Hi [ Prospect Name ]

It looks like we missed each other today. I wanted to discuss [ topic ] with you.

Also, attached are some documents that I wanted to go over during the call:

[ Link/s of the document/s ]

Let’s schedule another call next week. Let me know what time works best for you, or use my Calendly link to pick up a time that works for you.

Thanks,

[ Signature Name ]

Source

Change In Pricing For Your Services

title=Hey, I wanted to let you know your service is about to go up in price Dear [ Client Name ],

One of our core values at [ name of company ] is to provide a quality and [ insert another adjective ] service to each and every one of our customers. When you do business with us, not only do we want to give you the experience you expected, but we pride ourselves on going above and beyond.

After reviewing our operating costs for [ year ], we've made the decision to increase our prices on [services] by [ percent ]. This change will go into effect on [ date ].

We appreciate you as a customer and are grateful for the business you do with us. If you have any questions or concerns regarding this price, please reach out. We're happy to chat more about this with you.

Sincerely,

[ Signature Name ]

Source

Post Event Follow-Up

title=It was a pleasure meeting you, [ name ] Hi [ first name ],

We met recently at [ name of event ]. You made such an impression on me with [ something specific you remember about the meeting ], that I wanted to reach out and thank you for your time.

During our conversation, you mentioned that you are looking for help with [ specific goal you can help with ]. As you are probably aware, I am a [ type of ] coach specializing in [ your specialty ], and I work with many business owners just like you who need help with [ specific goal you can help with ].

I would like to invite you to schedule a discovery call with me at your earliest convenience. You can book time on my calendar here: [ URL ]

Together we will take a look at your current business, how I can help, and whether or not we feel we’d be a good fit to work together.

Thank you for your time, and I look forward to meeting with you again!

Warmly,

[ Signature Name ]

Source

Reschedule With Client

title=Your trainer misses you! Hi [ First name of the client ],

We missed you at your session today. We were waiting for you, thinking about all the awesome ways we planned to help you.

It is okay to have one down day, though. But we hope that you will rise back stronger tomorrow and embark upon your journey towards your fitness and your health goals. You can contact us by dropping an email to [ email ] anytime or you can call us at [ contact number ], we are always happy to help.

If you need help with rescheduling or you have doubts about your membership, please feel free to reach out. Let’s do this together! Hoping to see you in the next session!

Regards,

[ Signature Name ]

Source

25 Coaching Email Subject Lines You Can Use

Here's a list of 25 popular email subject lines you can use for your Coaching Business

Coaching Sessions Available
Discover Your Winning Formula
It's a new month! Are you ready to make the most of it
Your weekly dose of motivation
Knowledge is power!
Need help? I can give you a hand.
We lift teams to greatness in
How to Reach Out to Customers for Free
I know how to grow your list by 25-100% within 30 days
Are You Sick Of Struggling?
Tom's Daily Tips for Coaching Success
Let's talk about the elephant in the room...your career
What's the one thing you can do right this moment to make a difference
You should have applied the 30-day rule!
This is your last chance to grab the free
Where are you with your goals?
You're about to discover the biggest secret of my coaching…
Interested in a FREE 3-month VIP coaching package?
I'm sure you're not surprised to hear this
The five habits of high-performance people
Welcome! from Your Favorite Coach!
Need a coach to get you unstuck in your career?
Want to get leaner and stronger in 30 days?
I saw something amazing on your profile
Here's something I wanted to share with you

Tips For Writing A Successful Email

A well-written email can be a powerful communication tool. If you want to get your point across and have it read, write an email that is clear, concise and compelling.

Here are 6 tips to help you write better emails:

1. Keep it short.

People are busy, and they aren't going to read anything more than a few paragraphs long in their inboxes. If you have something important to say, be concise.

2. Be friendly and personable. The best emails show that their sender cares about the recipient: address them by name, make jokes and be friendly, compliment them on something they've done recently—demonstrate that you know them well enough to give them a personal touch.

3. Use bullet points or numbered lists where appropriate.

If you're making a list of suggestions or talking about multiple things, it's much easier on the reader if you use bullet points or numbers rather than listing every point out separately in paragraphs.

(Obviously this doesn't apply if you're using an email for something else entirely—such as a newsletter or informational message.)

4. Proofread your message carefully before sending it out.

Even though you may think you're a pro at typing emails, there are still some mistakes that you could be making. It's important to avoid these errors so that your message is clear and correct.

If you skimmed over the email, there is a good chance that you missed an error in the very sentence that you just changed.

Pro tip: Read your entire message out loud before hitting send. You are more likely to catch mistakes this way!

5. Be sure to include the recipient's name in the email.

This seems like an obvious tip, but it's easy to forget that we're not sending mass emails to a group of people but individual messages to each person on the list.

Your best bet is to craft your message carefully, and make it personal by using the recipient's name. It shows that you're paying attention and it also makes the email feel more personable.

6. Be clear about what you want

Be specific and don't beat around the bush. Think about what you're asking for clearly before you write anything down.

In the first line of your email, state clearly what you want and how the recipient can help.

FAQ

Below we detail the most common questions as it relates to coaching business for email.

How to start a coaching business?

Gain Coaching Certifications
Develop a Coaching Niche
Define Your Skills, Not Experience

What are some of the coaching styles?

Democratic coaching
Authoritarian coaching
Holistic coaching

What should a coaching contract include?

Description of Coaching
Services Provided
Schedule and Fees

Conclusion

We hope you found these free email templates for your coaching business helpful and that they can save you time in creating new, customized emails for your clients.

meet the author

Ankita Ghosh

I'm Ankita Ghosh and I am working with Starter Story as a content creator for more than a year. I write content around various business-related topics with the goal of helping small businesses launch and grow.

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