31 Ways To Market Your Clothing Boutique [2024]

Pat Walls

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Updated: January 20th, 2022

Wondering how to market your clothing boutique?

Marketing your clothing boutique is certainly not easy, but there are many ways to promote and advertise your clothing boutique.

We put together a list of the best marketing ideas for your clothing boutique, so you can get your small business out there.

Here’s the list:

1. Affiliate Program: Launch An Affiliate Program

Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

The affiliate typically gets a unique link where clicks and conversions can be tracked.

Topic: Affiliate
Level of Difficulty: Medium
Cost: Low - $50-$500
Result: Lead Generation

Check out our full guide on affiliate program ➜

2. Pay Per Click Advertising: Set Up A Pay Per Click Campaign

Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.

Topic: Affiliate
Level of Difficulty: Medium
Cost: Low - Average is typically $1 per click
Result: Brand Exposure

3. Referral Program: Launch A Referral Program

A referral program is the type of marketing where you state an offer to your existing customers for the act of creating a word-of-mouth referral that converts.

According to SEMrush, word-of-mouth is considered to be one of the top traffic sources for small businesses that practice affiliate marketing.

Launching a referral program is a great marketing strategy for growing a small business. An effective referral program enables startups to increase lead generation and an active audience.

Topic: Word Of Mouth
Level of Difficulty: Easy
Cost: Low - $10-$100
Result: Brand Exposure

Check out our full guide on referral program ➜

4. Outsourcing: Business Outsourcing

Outsourcing is an agreement where a business contracts a third party to perform services and job functions that were traditionally performed by the company’s employees.

Any business operations that can be performed from an offshore location can be outsourced.

Examples of business operations that can be outsourced include call center services, bookkeeping services, inventory management, IT services, Payroll solutions, etc.

Topic: Automate
Level of Difficulty: Easy
Cost: Medium - $100-$2,000
Result: Product Quality

Check out our full guide on outsourcing ➜

5. Publicity Stunts: Plan A Publicity Stunt

Publicity stunts are generated by a certain campaign or promotion (initiated by you) and are intended to raise awareness for your business.

Press could result in the form of TV coverage, write-ups in local newspapers, mentions in magazines and of course social media.

Topic: Buzz
Level of Difficulty: Medium
Cost: Medium - $100-$2,000
Result: Brand Exposure

Check out our full guide on publicity stunts ➜

6. Product expansion: Expand Your Product Line

Product line expansion simply refers to a way of focusing on your customer's requirements and offering them variants of the current products that they already love.

Before undertaking the product line expansion strategy, consider listening to customers' feedback. Focus on understanding their current pain points and look at ways to make your products appeal to a broader market.

It's important to note that adding new products and diversifying may not be in the cards for you right this moment, and that's okay. You can always consider it down the road.

Topic: Buzz
Level of Difficulty: Medium
Cost: Medium - $100-$2,000
Result: Brand Exposure

Check out our full guide on product expansion ➜

7. Competitor analysis: Conduct A Competitor Analysis

Competitor analysis refers to a report analyzing your competitors' strengths and weaknesses relative to those of your own business.

For startups trying to break into the market, a well-researched competition analysis gives you the tools to reach strategic decisions.

A competitor analysis should be included in your marketing plan, your business plan, and all aspects of your high-level business and pricing strategy.

Topic: Sales
Level of Difficulty: Medium
Cost: Low - $0-$300
Result: Product Quality

Check out our full guide on competitor analysis ➜

8. Side Project Marketing: Find A Side Project Marketing Idea

Side project marketing consists of building an entirely new product or service that solves a need for your customer.

This side project typically has it's own branding, but can share common characteristics with the main brand.

Topic: Buzz
Level of Difficulty: Medium
Cost: Medium - $100-$2,500
Result: Brand Exposure

Check out our full guide on side project marketing ➜

9. Leverage Third Party Platforms: Leverage Third Party Platforms (Amazon, Etsy, etc)

Running a successful startup requires wearing a variety of hats at all times.

According to Forbes Report, startups should leverage third-party platforms to thrive.

Simply put, third-party platforms involve startups using an existing infrastructure and expertise built by the third-party platform to market and reach your customers.

Amazon, Etsy and Shopify are all examples of third-party platforms.

Startups that choose to leverage third-party platforms save an enormous amount of resources involved in hiring, training, and retaining in-house experts.

Topic: Sales
Level of Difficulty: Medium
Cost: Low - $0-$100
Result: Brand Exposure

Check out our full guide on leverage third party platforms ➜

10. Pinterest ads: Pinterest Advertising

Pinterest Advertising is a fast-pass ticket to increasing your social media reach by targeting more than 450 million active pinterest users every month.

By running promoted pins, marketers can drive traffic, increase conversions, and boost brand awareness effectively.

For startups, Pinterest Advertising is a great way to boost your business.

Topic: Social Media - (Paid)
Level of Difficulty: Easy
Cost: Low - $.10-$1.50
Result: Brand Exposure

Check out our full guide on pinterest ads ➜

11. Meetup groups: Meetup Group As a Marketing Strategy

Marketing via meetup groups is a strategy to helppublicize a brand during an ongoing in-person or virtual meeting.

Meetup groups offer many benefits for marketing your business, such as finding clients, hosting meetup groups that attract your customers, and learning from like-minded entrepreneurs.

Therefore, if you run a local or global business, meet up groups can be a great strategy for publicizing your offer.

Topic: Events
Level of Difficulty: Easy
Cost: Low - $5-$150
Result: Brand Awareness

Check out our full guide on meetup groups ➜

12. Networking Event: Attend A Networking Event

Networking event refers to social or economic activity where entrepreneurs meet with intention of forming business relationships, recognizing, creating, or acting upon business opportunities.

As an entrepreneur, creating connections and putting your brand out there is critical to the success of your business.

Attending a networking event you will meet like-minded people, exchange a business idea or two, and leave knowing you brought your brand some exposure.

Networking events could provide you a once in lifetime opportunity or connection that could take your business to the next level.

Topic: Events
Level of Difficulty: Easy
Cost: Low - $0-$150
Result: Brand Awareness

Check out our full guide on networking event ➜

13. Tasks Automation : Start Automating Repetitive Tasks

Task automation refers to the application of modern technology to minimize or eliminate the need for human involvement in order to complete the task. Automation tools are one of the most effective ways to increase productivity and scale your business.

Think about all the redundant tasks you complete in a day. You would save a huge amount of time by using automation tools to eliminate the need for your involvement.

In this post, we look at task automation and tell you how you can automate repetitive tasks. . further, we will share an example of how automation has worked for our business. Let us jump straight in!

Topic: Automate
Level of Difficulty: Medium
Cost: Low - Automation tools cost $50-$200
Result: Product Quality

Check out our full guide on tasks automation ➜

14. Webinar: Launch A Webinar

A webinar is an event held virtually and attended exclusively by an online audience. Therefore, a webinar can reach a wide range of audiences from different locations.

Webinars are a great way to build your existing audience and create new customers. Webinars can also help with promotions, establishing clout and credibility with customers, and can help build your email list.

Webinars are a particularly effective marketing tool because they allow brands to connect with their customers.

Topic: Events
Level of Difficulty: Medium
Cost: Medium - $100-$1,500
Result: Trust & Credibility

Check out our full guide on webinar ➜

15. Guest Blogging: Start Guest Blogging

Guest blogging is a content marketing strategy that involves writing and publishing a blog post on another company’s website.

Guest posts include your byline and are highlighted by the editor of that website as being written by a guest author or contributor

Guest posts attract a new audience and ultimately boost brand credibility and awareness.

Topic: Content
Level of Difficulty: Easy
Cost: Low - $0-$300
Result: Brand Exposure

Check out our full guide on guest blogging ➜

16. Quora: Write Viral Answers On Quora

Quora is a platform where you can contribute and obtain knowledge. It's a place to ask questions and connect with others who offer insights and answers to specific questions.

By contributing answers on Quora, you can promote your business and drive organic traffic to your site.

Topic: Content
Level of Difficulty: Easy
Cost: Free - -
Result: Brand Exposure

Check out our full guide on quora ➜

17. Franchising: Franchise Your Business

Franchising is a business strategy where private entrepreneurs sell the rights to their business logo, name, and model to third-party outlets.

A franchise is beneficial to small businesses that cannot afford much finance and capital investment to operate a business startup.

Franchises often have a higher success rate compared to startup businesses.

Topic: Buzz
Level of Difficulty: Hard
Cost: High - $20,000-$30,000
Result: Business Expansion

Check out our full guide on franchising ➜

18. Trade Show: Attend A Trade Show

Tradeshows refer to an exhibition where companies in a specific industry display and demonstrate their products or services.

Although this tactic may seem traditional, tradeshows remain an effective and important marketing strategy in business today.

With attending a tradeshow, startups can reach their target audienceand also attract new customers.

Topic: Events
Level of Difficulty: Medium
Cost: Medium - $200-$5,000
Result: Lead Generation

Check out our full guide on trade show ➜

19. Podcast advertising: Advertise Your Brand On A Podcast

Podcast advertising refers to promoting your brand during a podcast.

According to Buzzsprout, podcasts currently reach over 68 million Americans on a weekly basis, and the number will continue to increase.

With so many Americans listening to podcasts, it is easy to get your message in front of potential customers. Therefore, embracing podcast advertising can boost your brand awareness.

Topic: Social Media - (Paid)
Level of Difficulty: Medium
Cost: Medium - $15 for a 10-second ad CPM. $18 for a 30-second ad CPM. $25 for a 60-second ad CPM
Result: Brand Exposure

Check out our full guide on podcast advertising ➜

20. Press Release: Get A Press Release Published

A press release is a marketing strategy that involves sending out a newsworthy bulletin.

Targeting journalists and potential customers, the press release provides a popular approach for getting immediate brand exposure.

For startups, getting more press is an attractive approach to gain traction, so that target customers know who you are, and what you are offering them.

Topic: Buzz
Level of Difficulty: Medium
Cost: Medium - $0-$2,000
Result: Brand Exposure

Check out our full guide on press release ➜

21. Geographic Expansion: Develop a Geographic Expansion Strategy

Geographic expansion is a market strategy where an enterprise grows by expanding from its original location to additional geographic regions.

Geographic expansion is one of the preferred business growth strategies.

According to Frost & Sullivan, geographic expansion can help enterprises gain access to new markets and talent pools.

Topic: Buzz
Level of Difficulty: Hard
Cost: High - $5,000-$20,000
Result: Brand Exposure

Check out our full guide on geographic expansion ➜

22. Conversion Rate Optimization: Optimize conversion rates

Website Conversion = # of times a web user completes a goal / site traffic.

Conversion rate optimization refers to the process of optimizing promoted search ads, landing pages, and the overall website.

Optimizing conversion rate allows the digital marketer to capitalize on the traffic and leads they manage to acquire.

Topic: SEO
Level of Difficulty: Medium
Cost: Low - $0-$500
Result: Lead Generation

Check out our full guide on conversion rate optimization ➜

23. Promotional videos: Create A Stellar Promotional Video

A promotional video is any type of video you record and post with the intention of promoting a particular marketing initiative, sale, or event.

According to Wyzowl, 83% of video marketers say video gives them a great ROI.

Creating a stellar promotional video grabs the audience's attention and draws them to learn more about the featured product or service.

Topic: Content
Level of Difficulty: Medium
Cost: Medium - $100-$10,000
Result: Brand Awareness

Check out our full guide on promotional videos ➜

24. Yelp ads: Create Yelp Ads

Yelp Ads refers to the placement of promotional content on Yelp with the intention to reach more customers who visit Yelp.

The Yelp advertisements will appear in the search results and on business listings.

Through Yelp ads, you can bring more people back to your Yelp business page so that they learn more about your business and ultimately decide to contact you.

Topic: Social Media - (Paid)
Level of Difficulty: Easy
Cost: Low - $0-$350
Result: Brand Exposure

Check out our full guide on yelp ads ➜

25. Corporate gifts: Corporate Gifting

Corporate gifting is the practice of creating a touchpoint with your existing clients and prospects through the use of a gift.

Giving gifts is one of the worlds oldest traditions. Why? Because it works.

According to Destination CRM:

Businesses that send highly personalized and modern gifts at key moments in the customer journey see a far better outcome—particularly with small and midsize businesses, whose customer relationships are crucial.

Topic: Sales
Level of Difficulty: Easy
Cost: Low - $20-$500
Result: Brand Loyalty

Check out our full guide on corporate gifts ➜

26. Product Feedback Emails: Ask For Product Feedback By Email

Product feedback emails are emails used to collect reviews and feedback on a specific product or service.

Your product feedback email should have a clean design and a clear call to action.

Topic: Email
Level of Difficulty: Easy
Cost: Free - Asking for feedback should not cost you anything.
Result: Product Quality

Check out our full guide on product feedback emails ➜

27. Print Media Marketing: Create A Print Media Marketing Campaign

Print media marketing is a form of advertising that uses physically printed media to reach consumers, business customers, and prospects.

Examples of physically printed media are magazines, newspapers, newsletters, consumer and trade magazines, and direct letters to target customers.

By creating print media marketing campaigns, businesses are able to reach a very wide audience and target different readerships.

Topic: Print + Traditional
Level of Difficulty: Medium
Cost: Medium - $500-$20,000
Result: Brand Awareness

Check out our full guide on print media marketing ➜

UGC is a way to get your customer involved in your marketing process - often times, without them even realizing it!

Any time your customer has an opportunity to share your product/service, they are generating content for your business.

When others see this, they are more likely to become interested in your brand as they saw it from a friend, a colleague, or someone they follow.

Topic: Word Of Mouth
Level of Difficulty: Easy
Cost: Free - The best part about UGC is that it's completely free. Your users are creating content for you and you get to then share that with the world.
Result: Brand Exposure

Check out our full guide on user generated content (ugc) ➜

29. Direct Mail Campaign: Design A Successful Direct Mail Campaign

Marketing through direct mail is a process where a business sends print advertising to their customer using the mail system.

Although this may seem like an old school way of doing marketing, it's proven to create brand awareness and convert customers.

This form of marketing can be done through various different methods, such as brochures, letters, postcards, flyers and much more.

Topic: Print + Traditional
Level of Difficulty: Medium
Cost: Low - $.50-$3.00 per piece of mail
Result: Brand Awareness

Check out our full guide on direct mail campaign ➜

30. Caption Contest: Run A Caption Contest

A caption contest giveaway is when brands share an image on social media and ask their audience to come up with a description for it.

Typically, whoever creates the best caption is chosen and rewarded with a gift or prize.

Not only can this engage your audience, but the results are often so clever that they can be used for future marketing material. You could even use the best entries to create a hilarious meme for your business. The opportunities are endless.

Topic: Social Media (Organic)
Level of Difficulty: Easy
Cost: Low - $10-$500. Depending on the giveaway prize, the cost may vary.
Result: Engagement

Check out our full guide on caption contest ➜

31. Brand Story Email: Create A Brand Story Email Campaign

A brand story email narrates the story of how and why your business was started and expresses how that narrative is still apart of you today.

Emails that explain your brand story can be a very effective way to connect with your customer.

Topic: Email
Level of Difficulty: Easy
Cost: Free - -
Result: Lead Generation

Check out our full guide on brand story email ➜

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