1100+ Clever Drink Business Names

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Updated: February 28th, 2023

So, you've come up with the perfect beverage company idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your beverage company stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best beverage company ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your beverage company.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Beverage Company Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of beverage company name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy beverage company name ideas

Extra Drinkable Collective
The Secondary
Preferred Drink Spot
Fetal Intoxicant Collective
Anti Drink Spot
The Common
The Universal
Inebriant Place
The Suitable Drinking
Acetic Antiseptic
Good
Inebriant Collective
Rudy
Adolescent Alcoholic Beverage
Drinking Place
The Much Drinking
Long Potable Co
The Stimulating
Aqueous Alcoholic Beverage Pro
Avoid Alcoholism
Presenile
Outlaw Alcohol
The Effervescent Soda
Cool Beverage Trading Co
Agreeable Alcohol
The Nice Drunkenness
Anti Alcoholic Beverage
Ethyl Alcoholic Beverage
Good Imbibe Collective
Much Alcoholic
The Finished
Drinkable Co
HotDrink
Cold Booze Group
Excellent Wine Spot
Suitable Cola Trading Co
Drinking Trading Co
Allylic Alcoholometric
Medicinal Drinking Trading Co
Hot Intoxication Collective
The Delicious Beverage
Acid Alcoholometry
The Acid
FizzyDrink
The Quick Intoxicant
The Crude
MuchDrink
Amyl Antiseptic
The Brown
Beverage Trading Co
Drunkenness Trading Co
ExhilaratingBeverage
Polyhydric Alcoholic Place
Acid Alcoholometric
Refreshment Group
The Excess
PreciousBeverage
The Avoid Alcoholic
Sacred Drinkable
Drinking Pro
The Weak
Cheap Inebriant
Intoxication Group
Nourishing
Brown Drinks Place
Popular Alcohol Collective
The Good
Wood Drinking Trading Co
Magic Alcohol Group
IsopropylAlcohol
The Longer
The Spiritual
Potable Spot
CeremonialDrink
Drinks Group
Customary Potable Place
Adolescent Amphetamines
Hemorrhage Beverage
Bitter Brew
Boozing Spot
Absolute Antiseptic
Intoxicant Trading Co
Anti Intoxicant Co
Delicious Drinkable
Fresh Toast Trading Co
Laptop Alcohol
The Isopropyl Alcoholic Beverage
Imbibe Group
Drinkable Trading Co
OrangeDrink
Brown Brew
Bitter Drinks Spot
Nourishing Booze Co
Bitter Bottling
Marathon Alcohol
The Carbonated Alcohol
BrownBeverage
The Carbonated Drunkenness
Drunkenness Place
Aqueous Booze Spot
TobaccoAlcohol
Amyl Alcoholometric
Anti Alcoholometric
Warm Drunkenness Trading Co
Sacred
CommonBeverage
First Beverage
The Nourishing Drinking
Potent
Blood Drunkenness
Pure Drunkenness Group
Fermented Cola
Amylic Alcoholism
Nonalcoholic Wine
The Cinnamic Intoxication
Deep Distant
Dry
OrdinaryBeverage
Sole Refreshment Trading Co
Booze Pro

Creative beverage company name ideas

Inebriant Co
Neutral
The Exhilarating Refreshment
The Agreeable Drink
CustomaryBeverage
The Effervescent
Bitter Black Tea
Deatherage Beverage
First Beverage
Inebriant Collective
Much Booze
The Sacred
The Distilled
Delicious Drink In
Avoid Inebriant Pro
The Ethyl Alcoholic Beverage
Cerebral hemorrhage Beverage
EffervescentBeverage
Corresponding
WarmDrink
Anti Alcoholometric
Much Alcoholic
ExcellentBeverage
Veteran Beverage
Unsaturated
Everest Beverage
Flavored
Applesauce Alcohol
TraditionalBeverage
Alcoholic Beverage Co
Bottled Bottle
American civil war Alcohol
Deep Draft Beer
Cheap Potable
StrongDrink
The Excess
Delicious Deglutition
Rudy Intoxicant Pro
Aliphatic Alcoholic Beverage
The Adolescent
DistilledBeverage
ThirdDrink
The Stiff
Cheap
The Native
Sacred Drinkable
The Dilute Drunkenness
Bottled Drinking Trading Co
The Finished
Butyl Drink
Eyeballs Alcohol
Soda Pro
Celebratory Alcoholic Beverage Place
Containing Soda Group
Fermented Cola
Cleverness Beverage
The Oleyl Intoxicant
Bitter Bottle
Delectable Wine Place
Good Imbibe Collective
Bitter Booze
Japan Dry Pro
Imbibe Spot
Matador Alcohol
Octyl
Soothing
HarmlessBeverage
The Adolescent Drink
SecondaryAlcohol
Aqueous Adulterous
Excellent Drinks
The Fiery
The Enough
Reference Beverage
Alcoholic Spot
PreferredBeverage
The Magic
Ordinary
Delicious Drinkable
The Occasional
The Avoid
Innocent Refreshment Group
AgreeableDrink
Pleasant Booze Collective
Delicious Drinkers
Medicinal Drink Pro
Isoamyl Alcoholic Co
Universal Refreshment Pro
Amyl Alcoholometry
Tall Intoxicant
Cold Drink
The Wholesome Booze
Fiery Refreshment
The Customary
Good
PleasantBeverage
Suitable Cola Trading Co
The Third
Non
Avoid Alcoholometric
Wholesome
The Suitable Drinks
CarbonatedDrink
Excellent Refreshment Co
Bitter Bottled Water
Brown Beer
Soothing Drunkenness Spot
Anhydrous Alcoholics
Spiritual
The Amyl
Outlaw Alcohol
Phenylethyl
Booze Collective
PleasantDrink
The Acetic
Based Bibacious
CeremonialDrink
Common
Ethyl Intoxicant Collective
Suitable

Learn more about starting a beverage company:

Where to start?

-> How much does it cost to start a beverage company?
-> Pros and cons of a beverage company

Need inspiration?

-> Other beverage company success stories
-> Marketing ideas for a beverage company
-> Beverage company slogans

Other resources

-> Profitability of a beverage company
-> Beverage company tips

Funny Beverage Company Names

Amyl Antiseptic
Deep Drinkable
Acid Alcoholics
Eyeballs Alcohol
Brown Bibacious
Drinkable Spot
Brown Bev
Much
The Warm Booze
Healthful
Allylic Drinking
Allylic Alcoholic
AgreeableDrink
Only Soda Place
ExcellentBeverage
Bottled Bev
Extra Drinkable Collective
Hot Drinking Place
Cheap Potable
Sacred Cola Trading Co
The Neutral Drinking
HarmlessBeverage
The Favorite Alcohol
Potable Co
BasedBeverage
FizzyDrink
Magic
The Dry
Preference Beverage
Second Potable Group
Boozing Spot
Alpha dog Alcohol
Drinkable Group
Third Booze
The Methyl Intoxication
The Cold
Acid Alcoholometric
MedicinalAlcohol
Isopropyl Inebriant Trading Co
Intoxicant Group
Bottled
Healthy
The Ethyl Alcoholic Beverage
The Favorite
The Delicious Beverage
CelebratoryDrink
Bottled Drinking
The Popular
The Delicious Alcohol
The Agreeable Drink
Bitter Brew
Rantala Alcoholic
Deep Dronkelewe
Imbibe Group
Excess Alcoholic Beverage Trading Co
The Mild
The Wholesome Boozing
Delightful Drinks
Delicious
Good
The Nourishing
LikeBeverage
Commercial Alcoholic
Soft Potable Trading Co
Big
Soda Co
Beverage Trading Co
Delicious Drunkenness
The Absolute
The Effervescent
Fragrant Soda Trading Co
Drinks Pro
OnlyDrink
Brown Bottling
Effervescent Brew Trading Co
Beverage Spot
Finished Cola
Soothing Beverage Group
IcedDrink
SparklingBeverage
Universal Refreshment Pro
Soda Pro
The Diluted Intoxication
The Customary
The Cheap
The Celebratory
The Universal
The Fresh Alcoholic Beverage
Allylic Amyl Alcohol
The Tobacco
The Thick
Caffeinated Soda
Dipsomaniac Co
Drink Place
TraditionalBeverage
The Isopropyl
Good Imbibe Collective
Alcohol Spot
Much Alcoholic
The Finished
Noncaloric Potable Spot
Bottled Bottled Water
Spirituous Group
Whole lot Alcohol
Potable Spot
Alcoholic Beverage Trading Co
Beverage Group
Celebratory Alcoholic Beverage Place
Isoamyl Alcoholic Co
Bottled Black Tea
Anhydrous Alcoholics
Delicious Drinkers
Suitable Cola Trading Co
The Fragrant Potable
Wood Drunkenness Group
Delicious Drinker
Straight
Acetic Alcoholics
Based Refreshment Co
Thick

Cool beverage company name ideas

Delicious Drop
Toast Collective
PatientDrink
Dilute Inebriant Pro
Agreeable Beverage
Deep Drinkable
Alcoholic Group
Reference Beverage
Excellent Drinks
Prenatal
NonalcoholicBeverage
Intoxicant Trading Co
The Fizzy
The Soothing
Bitter Booze
EthylicAlcohol
The Pure
Alcoholic Potable
Delicious Alcohol Collective
Wood Drunkenness Group
Sole Potable Trading Co
Acetic Alcoholic Beverage
The Cheap
Lollipop Alcohol
Sole
Severance Beverage
Second Booze
Toast Trading Co
The Aliphatic
Booze Group
Dipsomaniac Co
Fermented Drinking Trading Co
Quiet
Drinkable Trading Co
Universal Refreshment Pro
Principal Drink Co
RefreshingBeverage
Suitable Cola Trading Co
Allylic Alcoholometric
Octyl
Non
Toast Spot
Soothing
CheapAlcohol
Caffeinated Drinks
Aqueous Alcoholic Beverage Pro
Generous Beverage
The Medicinal Alcoholic
Long Intoxicant
Ethyl Alcoholic Beverage
Celebratory Boozing Place
The Benzyl
The Fiery
Delectable Drink Trading Co
The Effervescent Drinkable
Phenyl
Cola Collective
Spirituous Group
Applesauce Alcohol
SecondDrink
Drinkable Pro
Native Cola Place
Brown Beer
First
Potable Trading Co
Brew Pro
Sacred Booze
SyntheticAlcohol
Oleyl Alcoholic
Little Boozing Place
CaffeinatedBeverage
Drunkenness Pro
FlavoredDrink
The Warm Drink
The Delightful
Stiff Beverage
Sacred Cola Trading Co
The Non Laced
The Oleyl Drunkenness
Trihydric
Brown Bottled Water
DenaturedAlcohol
Potent
Hot Drinking
Acid
Alcoholic Pro
FlavoredBeverage
CoolBeverage
Toast Co
PalatableBeverage
Polyhydric Alcoholic Place
Finished Cola
Delicious Deglutition
Based Black Tea
Polyhydric Alcoholic Beverage Group
Brew Group
Water
BitterDrink
The Principal
WholesomeDrink
NourishingBeverage
Resolve Alcohol
Butyl Drunkenness
Much Booze
Bitter Beer
The Soft
DeliciousDrink
The Finished
The Effervescent
Weak
Strong Alcohol
Bitter Black Tea
Refreshment Group
Bottled Drinking Trading Co
Finished
Avoid Alcoholism
The Anhydrous
Anti Intoxicant Co
Japan
Hedgehog Alcohol

Unique beverage company name ideas

Extra Boozing
MuchAlcohol
The Favourite
Drunkenness Trading Co
Delicious Dronkelewe
Agreeable Alcohol
The Customary
Delicious Drink In
The Agreeable Drink
The Wholesome Boozing
TobaccoAlcohol
Tertiary
The Isopropyl
The Pleasant
The Isopropyl Alcoholic Beverage
The Amylic
Brown Brew
Popular Drunkenness
The Based
Soothing Alcohol Trading Co
The Only Boozing
Water Alcoholic Group
Sweet
Deep Dronkelewe
Quiet Booze
Absolute Alcoholics
The Carbonated Imbibe
Corresponding
Brown Bibacious
The Traditional
The Grateful
Little Drinkable Co
Veteran Beverage
More Inebriant
Noncaloric Potable Spot
Industrial
Delicious Draft Beer
AllylicAlcohol
Bitter
Avoid Drink Trading Co
Spirituous Collective
The Delicious
Healthy Boozing
Medicinal Drink Pro
Based Bibacious
Bitter Bottle
Excess Inebriant
Nutritious Drinkable Collective
Jigsaw Alcohol
Absolute Amphetamines
LittleAlcohol
Soothing Boozing Trading Co
Aqueous Alcoholism
Hot Intoxication Collective
The Sole Drinks
Federal Beverage
Longer
Alcohol Pro
Deep Drinker
The Healthful Drinkable
Adolescent Amphetamines
NationalDrink
Suitable
Magic
Upon Alcohol
IndustrialAlcohol
Delightful Drinks
Straight
Sacred Drinking Place
Allylic Drinking
Intoxication Group
Medicinal Cola
Dry
Alpha dog Alcohol
DelectableBeverage
Exhilarating Cola Trading Co
Nourishing Intoxicant Group
Stimulating
Delectable Drinking
Imbibe Spot
Refreshment Place
The Healthful
The Common
OleylAlcohol
Drinkable Co
FizzyDrink
Stiff Alcohol Collective
The Anti
The Patient
The Nonalcoholic
The Excess
Acid Amphetamines
OrangeDrink
Alcoholic
Celebratory Alcoholic Beverage Place
Spiritual
The Effervescent Soda
Marathon Alcohol
Catcalls Alcohol
Strong
Aqueous Dipsomaniac Pro
AntiDrink
Drunkenness Group
Phenylethyl Drinking Pro
The Mixed
The Neutral Drinking
PreferredBeverage
The Delightful Drinks
The Sacred
The Favorite Alcohol
Aliphatic Alcoholic Beverage
LiquidAlcohol
The Cold Drinkable
Intoxicant Pro
The Nice Drunkenness
Amylic Intoxicant Spot
Imbibe Group
Deep
Propyl
Effervescent

Cute beverage company name ideas

WholesomeBeverage
Booze Co
Hot Drinking Place
StrongDrink
Refreshing Booze Collective
Soda Co
Brown Brewer
Japan Spirituous
Adolescent Alcoholometry
Anhydrous Alcoholic Beverage
Warm
Deep Driftwood
The Wood
BitterBeverage
QuietDrink
GoodDrink
Excellent
Stiff Potable Pro
The Universal
Preference Beverage
OnlyDrink
PresenileAlcoholic
Straight Drunkenness Place
WaterAlcohol
Healthful Drink Co
Tall Alcoholic Beverage Co
LikeBeverage
Avoid Amphetamines
Chronic Intoxication Collective
Free
The Iso
Blood Drunkenness
FreshDrink
Based Bottling
The Extra
Fizzy Drinkable
Allylic Amyl Alcohol
Hemorrhage Beverage
Chronic
MoreAlcohol
Traditional
The Bitter Drunkenness
Alcoholic Beverage Place
The Crude Intoxicant
Bottled
The Cool
Healthy
CommonBeverage
Soothing Beverage Group
Aliphatic
ExcellentBeverage
The Sour
Aqueous Alcoholometry
The Flavored
Cheap Toast Collective
Excess Alcoholic Beverage Trading Co
Grandpa Alcohol
Alcoholic Beverage Pro
Dilute Alcoholic Place
SweetBeverage
Potent Refreshment Co
The Precious Brew
Warm Boozing Pro
The Medicinal
Excellent Refreshment Co
The Butyl Intoxicant
Alcoholic Beverage Co
Deep Drink In
The Bottled
Based Bottle
Based Bev
The Preferred
ProofAlcohol
BloodAlcohol
Beverage Group
Effervescent Brew Pro
Panama Alcohol
Little
WarmDrink
The Excessive
Bitter Drinks Spot
Absolute Alcoholometer
The Distilled
Avoid Alcoholometric
SecondaryAlcohol
Deep Beverage Spot
Eyeballs Alcohol
Aqueous Alcoholature
Magic Alcohol Group
Wood Drinking Trading Co
Fetal Intoxicant Collective
Bitter Bottled Water
Universal
Potable Place
Soda Collective
The Stiff
Healthful Soda
The Tall
The Nourishing
Cold Drink
Delicious Drinkers
Bottled Bottle
The Avoid Alcoholic
Based Booze
The Avoid
Ethyl Inebriant
Cola Trading Co
Based Bottled Water
Chronic Alcoholic
Cola Spot
International law Alcohol
Soda Group
Butyl Intoxication Pro
Much Beverage Place
The Oleyl Intoxicant
Soda Pro
Distilled Drinks
Cerebral hemorrhage Beverage
The Japan Dry
The Occasional

Clever beverage company name ideas

Ordinary
Proof Intoxication Pro
The Carbonated Drunkenness
The Third
Delectable
Boozing Group
LongerDrink
Cheap Imbibe Collective
Enough Drink Place
The Thick Wine
Customary Potable Place
Clearage Beverage
Fragrant Soda Trading Co
The Cent
Anti Alcoholism
Third Boozing
The Healthy
Noncaloric Brew Trading Co
Long Potable Co
Everest Beverage
The Blood
PopularBeverage
CelebratoryDrink
The Nutritious
The Ethyl Booze
TraditionalBeverage
MuchDrink
Medicinal Drinking Trading Co
The Proof
The Raw
Iced Toast
Drink Place
Anhydrous Intoxication
The Native
The Cetyl
Boozing Spot
Brown Black Tea
Arkansas Alcohol
The Good
Proof
Based Refreshment Co
Fatty Alcoholic Beverage Spot
The Propyl
Healthful Refreshment Pro
Beverage Trading Co
Anymore Alcohol
PleasantDrink
Drinking Place
Ether Inebriant
Reverend Beverage
Delicious Drinkable
Bitter Beverage Place
Isopropyl
BasedBeverage
The Effervescent Drinks
The Precious
Cleverness Beverage
Adolescent Alcoholic Beverage
NutritiousBeverage
Anti Drink Spot
Potable Collective
Aqueous Amphetamines
Alcohol Co
Refreshment Collective
The Spiritual
The Usual
The Liquid
Matador Alcohol
Pleasant Booze Collective
Tobacco
Delicious Drinker
Pure
Delectable Wine Place
Brown Drinks Place
Based Potable
ExcessiveAlcohol
ExtraDrink
Bottled Brewer
Medicinal
Nourishing Drinks Group
Second Potable Group
Based Brew
Warm Drink Place
Stiff Alcohol
Usual Imbibe Spot
Intoxication Place
Much
Amyl Alcoholism
Enough Drink Co
Methyl Inebriant Collective
The Pre Souse
Isoamyl Drinking
Brown Bottle
Cool
Drink Spot
NoncaloricBeverage
Involve Alcohol
The Agreeable
Bottled Bev
Catatonic Alcoholic
Prenatal Intoxicant
Alcoholic Beverage Collective
Inebriant Spot
Acid Alcoholometric
Marched upon Alcohol
Fatty
Effervescent Wine
Containing Soda Group
Fermented Cola
Booze Collective
Oleyl Intoxicant
Effervescent Brew Trading Co
SpiritualDrink
The Only Drinkable
PrenatalAlcohol
Apricot Alcohol
Islam Alcohol
HarmlessBeverage
Third Beverage
CeremonialDrink

Best beverage company name ideas

Allylic Alcoholic
Inebriant Group
Usual
Healthy Boozing Spot
IsopropylAlcohol
Healthful Wine Trading Co
Alcohol Group
Absolute Alcoholometry
Stronger Drink Group
The Wholesome Booze
The Diluted
The Diluted Intoxication
Drink Co
The Bottled Drinks
Woodstock Alcohol
Drink Pro
WeakAlcohol
Daily Drinks
Bitter Bev
The Nourishing Intoxicant
Intoxicant Group
FriendlyDrink
Cola Co
Booze Spot
The Much Drinking
The Stimulating
Inebriant Place
Acid Alcoholics
Nourishing Cola Co
Inebriant Trading Co
The Methyl Intoxication
Alcoholic Beverage Trading Co
SacredDrink
Caffeinated Drink
PreciousBeverage
Dipsomaniac Collective
Fresh
The Caffeinated
The Medicinal Cola
PhenylAlcohol
Cola Group
Acetic Alcoholometer
Celebratory Drinkable Spot
Excellent Wine Spot
Outlaw Alcohol
Monologue Alcohol
The Fresh Alcoholic Beverage
Saturated
The First Booze
The Fresh
The Mild Potable
Average Beverage
Brew Place
Bottled Black Tea
Common Drinks Spot
The Warm Intoxicant
HotDrink
Bitter Bibacious
Bottled Boisson
Anti Alcoholometric
Denatured Intoxicant Place
SparklingBeverage
Sacred
Acreage Beverage
StraightAlcohol
American civil war Alcohol
Drinking Group
The Nourishing Drinking
Excess
Bitter Intoxicant
Only
Japan Dry Pro
Adolescent Antiseptic
Absolute Drink Pro
The Carbonated Alcohol
Wine Collective
The Amyl
BrownBeverage
Orange Intoxicant Trading Co
Iso Souse
Laced Co
Thick Drink
Acetic Alcoholism
Drinking Spot
ThirdDrink
Drinking Collective
The Sole
The Pure Soda
The Nice
Brown Bev
Adolescent Alcoholic
Refreshing
Ethyl Alcoholic Trading Co
Bottled Bottling
The Alcoholic Refreshment
Commercial Alcoholic
Anti
Oleyl
The Sweet
Avoid Inebriant Pro
Favorite Potable
The Enough Alcoholic Beverage
Bottled Bottled Water
The Celebratory Booze
Former
Commercial
Cheap
The Cheap Drink
Based Brew Pro
Cheap Potable
Neutral
Inebriant Collective
Dipsomaniac Group
Presenile Intoxicant
The Isoamyl Alcoholic
Delectable Wine
The Delicious Alcohol
Mixed
Deep Boozing Pro
Pure Drunkenness Group

Modern Beverage Company Name Ideas

RefreshLife
Pure Hydration
PureFizz
Shaken & Stirred
VitalSip
Pelican Water
NaturalCrush
Migthy wood
FruitPop
Pure Water
GoodBrew
Designer Water
PurelyJuice
Spill N Fill
VibrantMix
Water Otter
SimplyQuench
Clearly Superior
ZenTea
Aqua Soft
Splashy
Ice Cold
NourishBev
Sparkling Sprinkler
Replenish
Hebboheu
CleanSoda
Crystal Spring Water
NatureBite
Sa Water Works
GreenSpritz
Splash
ZenBrew
Sudaquine
ChillJuice
Refreshing Waters
FeelGoodBeverage
Bosque Water Systems
Sipp
Aqua Vista Services
SimplyFresh
Enviro wel
DelightfulBrew
Fountain Water
OasisDrink
Earth Pure
NaturalElixir
Mother Wash
NutriBoost
Water & Ice Clear
Water Worldwide
Ever Fresh Water
Carbonated Crush
Hill view
Curlycrew Waters
Fox River Company
Water Boys
Urban Stream
Sustainable Water
Sparkling Spring
Zipclip
Oasis Wash
Aqua-Tech
Boundary-Line Wells
BlueGram
Marvel Stitch
Water Sprays
Drop Water
Worldwide Water
Pure Essence Of Water
Springoo
River Fresh
Nevada Aqua Wave
Aqua hydrate
Ice Mountain
Gleaming Fountain
Aqua Glow
Aqua Flows
Nostalgia
Coastal Water
Listerine
Factory Waters
Speed Water
Plain Water
Crystal Creek Water
Wealth Of Water
Tropical Grace Waters
Wall Of Water
Water Plumb Pinkies
Coloseries
Palatino
Aquagrid
Blue Maiden Springs
Aquatopia
Pure Rain
Motivated
Ileria Packaged Water
Mountains Of Steam
Mountain HILL
Beyond water
Crater Lake
BuzzedUp
TastyTwist
UpLifted
ColdBrewed
HealthFusion
PureFusion
RawPress
SimplySparkle
TheSmoothieBar
NutriWave
FitFuel
NourishNow
CleanCut
FreshLife
BubblyBite
NutriSqueeze
RefreshmentCo
HappySip
ZenSplash
OrganicBite
SippinSwirl
PurelySparkling
HealthHaven
FreshFusion

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Beverage Company:

Simple is always better

This means a few different things. Your beverage company name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your beverage company:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Beverage Company: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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