400+ Catchy Makeup Brand Names

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Updated: January 19th, 2023

So, you've come up with the perfect makeup brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your makeup brand stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best makeup brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your makeup brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Makeup Brand Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of makeup brand name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy makeup brand name ideas

Beautyview
Effeca Makeup Co.
Welljade Makeup Co.
Splendid Touches
Goddess Glam
Xestik Makeup Co.
Easy Beauty
WoolForce
Careful Contour
Makeup Maven
ComfortCourt
MoxieKnit
B’Natural Beauty Spa
EliteWave
TeeAmo Makeup Co.
Beautyluxe
Munings Makeup
Trusted Tutorials
TrueSpirit Makeup Co.
Vibe Blitz
Burst Beauty
Whims and Craze
Realz
Creative Contour
Spot Of Attraction
Deluxecare Spa
Beauty Pros
Activletix Makeup Co.
NeuTio Makeup Co.
Glam Goddess
Me Fabulous
How-To Beauty
The Magic Touch
Crewmek Makeup Co.
KeenFeel
Albernon Makeup
Beauty + Brains
Blushed And Beautiful
Tried True Beauty
Billabox Makeup Co.
Fairbeauties
Grogeous Angels Salon& Spa
Imperia Makeup
Brotberg Makeup
Pure Smiles
Go Go Guru
KnitRight
Excellent Cosmetics
Showstoppers
StarPoint
Deluxe Beauty
CaptaCurves
Get Glamorous
Mastering Makeup
Beauty luxe
Attraction Palace
The Touch
The Beauty Teacher
Qubix
GenusFit
Beauty Place
Beauty Hub
The Understated Beauty
Fantasy Beauty
Beauty Inside
The Beauty Guru
UrbanWood
Highlighter Reel
Elite Spa
Chendell Makeup Co.
FiloWright
Encapture
The Crave
Curious Lily
True Face Beauty
Renew
Funky Bells
Magic Smears
Glamourholic Mom
Mezzex Makeup Co.
Serene Beauty
Spatacular
Beauty Harbor
Big Time Beauty
Sparkle
Bountiful Beauty
Unique Beauties
Barefoot Beauty
Colour Freaks
Awe Countenance
Stunners Hub
Pearlville Spa
Beautifly
Beaucoup Beauty
LifePeak
Awareness Beauty Hub
Visages
Gleaming Beauty
Auburn Beauties
PowerFeel
Beauty Balance
The Transformation
Elixir Of Youth Spa
Styles And Glamour
Bluepearl Spa
Miss Messa
Beauty Blog
Helpful Highlights
MagniZent
Hidden in Love
Makeover Masters
Diamond Colors
Beauty Palace
Dynamic Beauties
ProStyle Makeup Co.
Review Preview
Beautification Station
Beautiful stories
Beauty Bounty
JockSog Makeup Co.
Proven Beauty
Beauty Queens
Sporiva Makeup Co.
The Beauty Queen
Guiding Guru
Gemstones Spa
CinoPex
Mellafex
Stairway To Heaven Spa
Great Touches

Creative makeup brand name ideas

TeamCozy
Diyou
Venus Spa
The Beauty Tutor
Insteno Makeup Co.
Confidence Make Up
Beauty Tips For All
Bluestar Spa
The Valued Face
Kontazio
Routine Beauty
Bold Women
The Chic Place
So Chic
Beautiful You
Contour Queens
Glam Centre
Bonita Beauty
Smooth Transitions
Beautification Situation
Bella Beauty
Rejuvenate
Renewed Appearance
NeoDrive
Elle’S Beauties
Inhale N’ Exhale Spa
Unicorn Beauty
Beyonda Makeup
Product Preview
Beauty Touch
Just For You
Faithful Beauty
YourAttire
Buolleverg
Bold And Beautiful
Product Paradise
The Turn Around
Beauty Community
WhiteMax
Grace And Elegance
Baby Face Beauty
Midas Touch Spa
Crownjewel Spa
Allure
Beauty Chest
EliteChamp
Extraordinary Beauties
Total Transformation
Get Makeup And Go
Create Confidence
Yenten Makeup Co.
Cleopatras’S Makeover
Confident Beauty
Brides And Grooms Make Overs
Enchantment Royals
Subtle Shimmer
Midas Brushes
Allenbren Makeup
Winfeet Makeup Co.
Becoming Beautiful
YoungCatch Makeup
VitalWin Makeup Co.
Beauty Bliss
Blush Rush
Dot Fusion
TouchWorth
Beauty Resort
Klassichic
CassaMessa
Superb Makeover
Aenogon Makeup Co.
Unique Spa & Salon
Perfect Products
Beauty Studio
Beauty view
Beauty Trainers
Beauty Academy
Diamond Colours
Vogue Styles
Beauty Love
The Beauty Exec
Inner You Cosmetics
Beauty Style
Beauty Lair
Southern Beauty
Natural Beauty
Real Beauty
Makeover County
SuperFirst Makeup Co.
Jewel Beautysalon
Dazzling Beauties
pentaCrew Makeup
Hidden Beauty
Beauty Basics
Sporture Makeup Co.
Daylight Beauty
Ravishing Reviews
DexVento
Exotic Beauty
Behold Beauty
The Assurance
Transfiguration
The Beauty Rules
The Beauty Expert
Flawless Cosmetics
The Beauty Regimen
DynaDude Makeup Co.
Generous Glam
Spectrum Spa
Stunning Chic
Supreme Sparkle
Top Beauty
Amazing Women Salon
Beauty Explore
SpySock Makeup Co.
RightZox Makeup Co.
Vanity Chest
Beau Figure
Beauty And Beyond
Xoraten Makeup Co.
Beauty Charm
Brass Touch Spa
Stardom Cosmetics
vanillicious
Makeup Master
Effortless Beauty
Blue Pearl Spa
Sparkle Specialists
Crystal Beauties
Turbotex

Learn more about starting a makeup brand:

Where to start?

-> How much does it cost to start a makeup brand?
-> Pros and cons of a makeup brand

Need inspiration?

-> Marketing ideas for a makeup brand
-> Makeup brand Instagram bios
-> Makeup brand Instagram captions

Other resources

-> Blog post ideas for a makeup brand
-> Makeup brand quotes

Funny Makeup Brand Names

Sheep Shin
Wet Bark Spot
The Favourite
Psychic
OrganizationalMakeup
Constitution Place
Scaly Shin
The Thick Mascara
Certain Colloidal Gel
The Best Nonfunctional
The Facial
Shinny Collective
Full
The More
Scaly Struggle
Aesthetic Group
Pay cut Makeup
The Green
Biological Composition
Leathery Shinny Collective
Cosmetology Trading Co
HeavyMakeup
Such
Minimal
Superficial Place
The Greenish
DamagedSkin
Make Up Place
The Redundant
The Dry Scrape
The Organizational
DeepCosmetic
The Biochemical
Experimental Toiletry
Cultural Colloidal Gel
Sheep Peel Pro
Organizational
Scrape Spot
Sallow Struggle
The Fine
The Minimal
Rind Trading Co
Famous Superficial Collective
Esthetical Pro
Finished
Offending Superficial Group
Aesthetical Co
Antigenic Cosmetology Spot
SpiritualMakeup
Ideological Constitution Spot
Peel Trading Co
Ideological Makeover Spot
Red Aesthetical Co
Only Enhancive
Makeup Group
Dull
Effective Makeup
Intense
Full Mascara Place
Hairless Hide
The Scrotal
Enough Constitution
The Containing
Cellular Cosmetology Spot
New Esthetical Group
Precise Mascara
Genial Glimpse
Shin Group
Offending
The Mere
Itchy
CulturalMakeup
ThickCosmetic
Shiny Stub
Molecular Face Trading Co
Red
Gentle Gleam
Male Makeup Co
Normal Hide
Dried Peel Pro
The Fine Aesthetic
Warm
BeautifulSkin
White Cosmetology Trading Co
The Arsenical Aesthetic
The Ideological
Molecular Make Up
Loose Rind Trading Co
The Liquid
Mascara Collective
The Cold Hide
Delicate Abrade
The Yellow Esthetic
Much Mascara
The Sensitive
Face Spot
Wear Composition Pro
Cosmetology Group
ExcessSkin
The Spiritual Composition
SlightGlow
Vaunted Superficial Co
Smooth Stub
Makeover Spot
Golden Shin Spot
Cultural Covert
Pandemic Cosmetic
The Intellectual
Yellow
Dorsal
Cultural Cosmetic Surgeon
Full Paint Pro
Faint Gleaming Co
Taut Shin Group
The Physiological
Human Shinny
Mascara Spot
The Pink
War Paint Pro
Beauty Spot
Cosmetic Group
Shin Trading Co
Bella Cosmetic
The Male
Wet Shinny Co
The Garish Make Up
Paint Group
Cosmetology Co
Expensive Decorative
Edit Cosmetic

Cool makeup brand name ideas

Beautywise
Her Excellency Cosmetics
Crown jewel
Zyondeg Makeup Co.
ProOne Makeup Co.
Cinderella’S Secret
Manageable Beauty
Lavish Beauties
Beauty Full
Spotless
MojoFeel
Glitter Glaze
Alphen Makeup
Gilded Guidance
Flonexx Makeup Co.
Ella’S Touch
Chloe’S Beautyspa
Beauty Adore
Stretta Makeup Co.
True Beauty
New Age Spa
Deluxe Beauty Spa
Tell-All Tutorials
Blushing Beauty
Stelllat Shoxx
RuddyRex
TannedSkin
Eccentric Cosmetic
Minimal Manicure
Famous Superficial Collective
Bluish Esthetic
Such Esthetical
Sensitive Scrape
IdenticalMakeup
MolecularMakeup
The Physiological Face
Enhancive Trading Co
The Excessive
The Deep Superficial
The Fine Nonfunctional
Certain Clitoral
Gentle Gleam
The Excess
Corrective
Genial Gleam
Made up Makeup
ThickCosmetic
Scrape Co
Abdominal Abrade
The Bear Pelt
FacialCosmetic
Fresh Makeover Place
Make ups Makeup
The Cultural Makeup
Esthetical Pro
Sallow Scalp
Little War Paint
Rind Trading Co
Vaunted Superficial Co
Peculiar War Paint
Dark
Precise Makeover Pro
The Pancake Makeover
Scrotal Hide
The Garish
Cultural Cyanoacrylate
Socioeconomic
ColdSkin
Ornamental Place
Green Glisten
Sheep Shin
Certain Colloidal Gel
Cultural Paint Trading Co
Buffalo
Molecular Mosaic
Expensive Decorative
The Greenish
Someone Makeup
War Paint Pro
Containing Cosmetic Surgeon
Hide Place
The Emotional
Male
Male Esthetical Pro
The Unique
Esthetical Group
The Clean
Yellow Stub Spot
The Ideological
CulturalMakeup
Ornamental Pro
Paint Group
Cutis Pro
Esthetic Group
The Soft Hide
Containing Colloidal Gel
Cultural Face
The Best
Particular
Constitution Place
Only Superficial Group
FamousCosmetic
SoftSkin
Only Enhancive
Bark Trading Co
Constitution Collective
ExcessSkin
Makeover Pro
True Abrade
Theatrical Composition
The Wrinkled Cutis
Yellowish Radiate Place
The Psychic
Glabrous Shinny Pro
The Green
Clammy Stub Trading Co
Deep Decorative Collective
Aesthetic Spot
Cosmetology Collective
Dried Peel Pro
The Spiritual Composition
White Stub
GeneticMakeup
Makeup Group
Esthetic Spot
New Toiletry
Fierce Luminescence Co
The Powerful Makeup
The Dark Bark
CertainCosmetic

Unique makeup brand name ideas

The Wear
Shiny Struggle
Mental Mascara
Garish Face
Little
Transparent Peel Place
NormalSkin
Thick
Full Mascara Place
The Larval Shinny
Objected Cosmetic
Abrupt Makeup
Wrinkled Peel
HazyGlow
Bear Pelt Group
The Thick Mascara
The Sheep
Superficial Collective
Scrape Place
The Liquid Composition
Enhancive Co
Mere
Wet Peel Co
Cultural
DarkMakeup
Enough Makeup
Flawless
Exact Face
Physiological
Ornamental Group
The Biochemical
The Deer Shin
The Heavy
Much Mascara
Mascara Pro
Makeover Spot
Makeover Trading Co
Bella Cosmetic
Psychic
The Flawless
Damaged
Tiny
Leathery Bark Trading Co
The Normal
Tight Stub Spot
Cultural Colloidal Gel
Like Bark Collective
Damaged Rind Collective
Detected Cosmetic
Right
The Certain
Sallow Stub
PsychicMakeup
Sallow Bark Trading Co
Natural Superficial Pro
Transparent Scrape Trading Co
The Corrective
Arsenical Superficial Trading Co
Constitutional
Enough Make Up Place
The Excellent Enhancive
CognitiveMakeup
Gentle
Offending
FlawlessSkin
The Perfect Composition
Such
Finished
The Physiological
The Basic
Decorative Pro
The Facial Mascara
Exposed
Vaunted
The Only
Rough Scrape Collective
PopularCosmetic
Famous Toiletry Pro
OuterSkin
The Healthy Lambency
Constitution Group
YellowCosmetic
The Favourite
Physiological Cosmetic Group
Majestic Cosmetic
Larval
Red Aesthetical Co
Golden Gleam
Paramedic Cosmetic
Bluish
Sallow Shin
The Like Stub
InstitutionalMakeup
Molecular
The Glabrous
Eerie
Break us Makeup
TautSkin
Bark Spot
White Esthetic Co
Composition Co
Scaly Suture
War Paint Place
HardSkin
Become Makeup
Containing Cosmetic Dentistry
Shiny Suture
The Constitutional
The Soft
The Bluish
Academic Cosmetic
Wet Bark Spot
Certain Aesthetical Collective
Pigmented
Bear Stub Place
Certain Cyanoacrylate
The Hard Bark
Finished Esthetical Spot
Eugenics Cosmetic
GreenCosmetic
FacialMakeup
DivineCosmetic
Scrotal Scalp
Paint Trading Co
Uncut Makeup
SlightGlow
The Thick
The Itchy
The Warm
Yellow

Cute makeup brand name ideas

BeautifulSkin
Unique Mascara
The Socioeconomic
External Ornamental Spot
Particular Esthetic
WhiteCosmetic
Perfect Mascara
LarvalSkin
The Redundant
Reddish Gleaming Spot
Full Paint Pro
Mellow
Theatrical Make Up
Sensitive Scalp
Healthy Luminescence Spot
Containing Clitoral
The Gentle
The Cultural
The Less
Golden Glints
Demographic Face
Certain Craniofacial
The Adjacent Shinny
Precise
Pleasant Incandescence Collective
Abrade Spot
Clown Mascara
Intellectual Cosmetic
SuchCosmetic
Certain Aesthetic Co
Cognitive
Constitutional Composition Collective
Respected Cosmetic
Intense Lambency Place
Cutis Group
Peculiar Paint
Enhancive Collective
Minimal Maquillage
Faint Gleaming Co
Scaly Shin
Certain Cursory
Anyone Makeup
The Shiny
Nonfunctional Co
Excess Stub
Scaly Shinny
Headed Cosmetic
The Cold Hide
Arsenical Makeup
Peel Collective
Composition Place
The Roseate Beam
OffendingCosmetic
Peel Co
Minimal Mascara
Certain Cosmetic Surgeon
Containing Aesthetical Spot
Smooth Stub
Vaunted Superficial Pro
Damaged Bark Group
The Much
Animal Peel Co
Cosmetic Spot
Clean Peel Pro
Molecular Face Trading Co
Normal Hide
Cultural Comedogenic
PreciseMakeup
The Sensitive
ExcellentCosmetic
HotSkin
Begun Makeup
Strange Luminescence
Hide Spot
Hereditary Mascara Group
The Liquid
Mental Maquillage
Greatest Esthetical Pro
The Identical
Mental Make Up
The Dry
Enough Constitution
Sallow Cutis Trading Co
Face Spot
Make Up Place
Composition Group
ElaborateMakeup
White Cosmetology Trading Co
Certain Cosmetic Dentistry
LightMakeup
ThinSkin
Overzealous Cosmetic
Freshness Pro
Eventful Cosmetic
Psychic Make Up Spot
Scaly Struggle
The Genial
The New Esthetic
InnerSkin
Sexy dress ups Makeup
Human Shinny
Deep
OrganizationalMakeup
Sensitive Stub
Minimal Cosmetology Spot
DarkGlow
Cultural Craniofacial
The Bear
DeerSkin
Only Aesthetic
The Smeared Makeover
Partisan
Molecular Makeover
Finished Nonfunctional
Smooth
The Enough
Hide Collective
White Mascara Spot
Effective Esthetical Group
Mysterious
Diverse
More Aesthetical Co
New Esthetical Group
Liquid Face
The Delicate
Precise Beauty
The Experimental
The Popular Nonfunctional
Experimental Toiletry Group
The Sallow

Clever makeup brand name ideas

Shinny Co
The Overlying
ConstitutionalMakeup
Biochemical
Sheep Struggle
Itchy
DeepCosmetic
The Human Pelt
Cosmetic Group
Cosmetology Co
Cellular Cosmetology Spot
The Dry Scrape
Molecular Mix
Pink
Genial Glimpse
The Cold
Pay cut Makeup
The Bluish Enhancive
Gleaming Pro
Smooth Scramble
The Offending
Pelt Trading Co
Elaborate Paint Trading Co
The Yellow Esthetic
Scrape Spot
The Peculiar
Face Co
The Favourite Ornamental
The Dried
Cultural Clitoral
Divine
BrownSkin
Friendly Gleaming Place
Divine Enhancive Pro
The Scaly
The Fresh Paint
Garish
Shiny Scrape
RedCosmetic
Leathery Shinny Collective
Animal Bark
Critic Cosmetic
The Intellectual
Taut Shin Group
RightCosmetic
Nonfunctional Group
Red
Offending Superficial Group
The Scented Toiletry
Constitution Pro
Containing Craniofacial
Greenish Glare
The Scrotal Pelt
PinkSkin
GreenishGlow
Divine Ornamental Place
Cosmetology Pro
The Finished
The Powerful Enhancive
The Best Nonfunctional
Animal
The Containing Ornamental
Leopard
War Paint Co
Minimal Moisturizer
Constitution Co
Containing Cold Cream
Hereditary Face Spot
Luminescence Pro
Superficial Place
Scented Esthetic Collective
May bug Makeup
Biochemical War Paint Pro
Overall
Make Up Spot
Popular
Genial Gloss
The Greatest Esthetic
Kentish Cosmetic
Golden Gloss
FavoriteCosmetic
Greatest
The Containing Enhancive
Tight
Wear
The Tanned
The Outer
Organizational
Larval Cutis Pro
Sallow Shinny
The Pink
The Diverse
The Red Makeup
The Affected Bark
Hide Pro
Sallow Struggle
Ideological
Aesthetical Co
Perfect Paint Group
Flawless Shin Co
Beauty Trading Co
The Unique Paint
Delicate Abrade
The White Cosmetic
Cultural Covert
Lurid Gleaming Spot
The Mere
Particular Superficial
Much Makeover
Favourite
The Golden Abrade
Admirable Aesthetical
OpaqueCosmetic
Toiletry Collective
The Intact Hide
Full
Golden Shin Spot
Pale
Biological Composition
OilySkin
Emotional Cosmetology Spot
The Broken
Smeared Composition Co
Pandemic Cosmetic
Much Moulage
Scrape Pro
Shinny Collective
Sallow Suture
Arsenical
Finished Aesthetical Co

Best makeup brand name ideas

FineCosmetic
Moist
The Structural
Heavenly Gleam Spot
Esthetical Place
Haircut Makeup
Hairless Abrade
The Cool Scrape
The Minimal
The Roseate
Delicate
The Arsenical Aesthetic
Molecular Mascara
Male Makeup Co
Constitution Trading Co
Admirable Makeup Trading Co
Esthetical Collective
Unique Face Collective
Shin Trading Co
Wear Composition Pro
Shin Group
Warm
Skeptic Cosmetic
Opaque Toiletry Group
Disrupt Makeup
Corrective Face Spot
The Smeared
FriendlyGlow
Powerful
Domestic Cosmetic
Fresh Cosmetology Spot
Smeared Composition Spot
The Finished Aesthetical
Intense
Minimal
Peel Trading Co
CulturalCosmetic
Jacob Makeup
Scaly Scramble
AdmirableCosmetic
CorrectiveMakeup
Internal
Taut Stub Spot
Containing Comedogenic
Aesthetic Group
The Powerful
Precise Mascara
The Mental
Scrotal Scrape
The Enough Beauty
SpiritualMakeup
The White
Tough Stub
HairySkin
Cultural Composition Spot
The Facial
IntellectualMakeup
Elaborate Makeover Place
Fine Esthetical
Intact Hide
Scented Superficial Group
The True Toiletry
Oily Shinny
Good Aesthetical Group
The Facial Decorative
Molecular Manicure
LightGlow
Fiery Radiance Trading Co
Golden Glare
The Demographic
Experimental
Biochemical Make Up Pro
Hectic Cosmetic
Smooth Shinny
Such Enhancive
Cultural Chiropractic
Dorsal
The Cellular
Paralytic Cosmetic
Brilliant Shine
Cosmetology Group
Affected Hide
Minimal Moulage
Fair Peel
Edit Cosmetic
Cosmetology Trading Co
Cutis Trading Co
The More
Mental Moisturizer
Experimental Toiletry
The Affected
Sensitive Struggle
Peculiar Mascara
Stub Spot
Such Makeup
Cultural Cold Cream
Like
Phosphorescent Freshness Spot
Hot Scrape Pro
Glabrous Peel Spot
Feeble Freshness
Ideological Constitution Spot
ExpensiveCosmetic
Effective Toiletry Pro
Mascara Co
IntactSkin
Excellent Esthetic Spot
Mascara Collective
Break ups Makeup
Bear cub Makeup
Sheep Sputter
The Abdominal
Physical Mascara Spot
Perfect
Cultural Cursory
Pancake Paint Spot
Sallow Surface
GreatestCosmetic
The Green Nonfunctional
Organizational War Paint Spot
Discuss Makeup
Sensitive Cutis
NewCosmetic
Light
Ideological Cosmetology Group
The Expensive
Superficial Pro
The Effective
Sensitive Surface
Superficial Group

Modern Makeup Brand Name Ideas

Glamourous Touch
Flawless Finish
Luxe Lashes
Glowing Goddess
Bold Beauty
Luxe Looks
Bold and Beautiful
Glamorous Gaze
Flawless Faces
Lush Lips
Glowing Glam
Luxe Locks
Glamorous Glam
Bold and Brazen
Luxe Lids
Glamourous Touch Beauty
Flawless Finish Cosmetics
Luxe Lashes Beauty
Glowing Goddess Cosmetics
Bold Beauty Co.
Luxe Looks Makeup
Bold and Beautiful Cosmetics
Glamorous Gaze Beauty
Flawless Faces Makeup
Lush Lips Beauty
Glowing Glam Cosmetics
Luxe Locks Makeup
Glamorous Glam Co.
Bold and Brazen Beauty
Luxe Lids Cosmetics
Glamourous Touch Cosmetics
Flawless Finish Makeup
Luxe Lashes Beauty
Glowing Goddess Makeup
Bold Beauty Co.
Luxe Looks Cosmetics
Bold and Beautiful Makeup
Glamorous Gaze Cosmetics
Flawless Faces Beauty
Lush Lips Makeup
Glowing Glam Beauty
Luxe Locks Cosmetics
Glamorous Glam Makeup
Bold and Brazen Cosmetics
Luxe Lids Beauty
Glamourous Touch Makeup
Flawless Finish Beauty
Luxe Lashes Cosmetics
Glowing Goddess Beauty
Bold Beauty Co.

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Makeup Brand:

Simple is always better

This means a few different things. Your makeup brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your makeup brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Makeup Brand: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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