400+ Catchy Makeup Brand Names

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Updated: March 26th, 2025

So, you've come up with the perfect makeup brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your makeup brand stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best makeup brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your makeup brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Makeup Brand Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of makeup brand name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy makeup brand name ideas

Beautyview
Effeca Makeup Co.
Welljade Makeup Co.
Splendid Touches
Goddess Glam
Xestik Makeup Co.
Easy Beauty
WoolForce
Careful Contour
Makeup Maven
ComfortCourt
MoxieKnit
B’Natural Beauty Spa
EliteWave
TeeAmo Makeup Co.
Beautyluxe
Munings Makeup
Trusted Tutorials
TrueSpirit Makeup Co.
Vibe Blitz
Burst Beauty
Whims and Craze
Realz
Creative Contour
Spot Of Attraction
Deluxecare Spa
Beauty Pros
Activletix Makeup Co.
NeuTio Makeup Co.
Glam Goddess
Me Fabulous
How-To Beauty
The Magic Touch
Crewmek Makeup Co.
KeenFeel
Albernon Makeup
Beauty + Brains
Blushed And Beautiful
Tried True Beauty
Billabox Makeup Co.
Fairbeauties
Grogeous Angels Salon& Spa
Imperia Makeup
Brotberg Makeup
Pure Smiles
Go Go Guru
KnitRight
Excellent Cosmetics
Showstoppers
StarPoint
Deluxe Beauty
CaptaCurves
Get Glamorous
Mastering Makeup
Beauty luxe
Attraction Palace
The Touch
The Beauty Teacher
Qubix
GenusFit
Beauty Place
Beauty Hub
The Understated Beauty
Fantasy Beauty
Beauty Inside
The Beauty Guru
UrbanWood
Highlighter Reel
Elite Spa
Chendell Makeup Co.
FiloWright
Encapture
The Crave
Curious Lily
True Face Beauty
Renew
Funky Bells
Magic Smears
Glamourholic Mom
Mezzex Makeup Co.
Serene Beauty
Spatacular
Beauty Harbor
Big Time Beauty
Sparkle
Bountiful Beauty
Unique Beauties
Barefoot Beauty
Colour Freaks
Awe Countenance
Stunners Hub
Pearlville Spa
Beautifly
Beaucoup Beauty
LifePeak
Awareness Beauty Hub
Visages
Gleaming Beauty
Auburn Beauties
PowerFeel
Beauty Balance
The Transformation
Elixir Of Youth Spa
Styles And Glamour
Bluepearl Spa
Miss Messa
Beauty Blog
Helpful Highlights
MagniZent
Hidden in Love
Makeover Masters
Diamond Colors
Beauty Palace
Dynamic Beauties
ProStyle Makeup Co.
Review Preview
Beautification Station
Beautiful stories
Beauty Bounty
JockSog Makeup Co.
Proven Beauty
Beauty Queens
Sporiva Makeup Co.
The Beauty Queen
Guiding Guru
Gemstones Spa
CinoPex
Mellafex
Stairway To Heaven Spa
Great Touches

Creative makeup brand name ideas

TeamCozy
Diyou
Venus Spa
The Beauty Tutor
Insteno Makeup Co.
Confidence Make Up
Beauty Tips For All
Bluestar Spa
The Valued Face
Kontazio
Routine Beauty
Bold Women
The Chic Place
So Chic
Beautiful You
Contour Queens
Glam Centre
Bonita Beauty
Smooth Transitions
Beautification Situation
Bella Beauty
Rejuvenate
Renewed Appearance
NeoDrive
Elle’S Beauties
Inhale N’ Exhale Spa
Unicorn Beauty
Beyonda Makeup
Product Preview
Beauty Touch
Just For You
Faithful Beauty
YourAttire
Buolleverg
Bold And Beautiful
Product Paradise
The Turn Around
Beauty Community
WhiteMax
Grace And Elegance
Baby Face Beauty
Midas Touch Spa
Crownjewel Spa
Allure
Beauty Chest
EliteChamp
Extraordinary Beauties
Total Transformation
Get Makeup And Go
Create Confidence
Yenten Makeup Co.
Cleopatras’S Makeover
Confident Beauty
Brides And Grooms Make Overs
Enchantment Royals
Subtle Shimmer
Midas Brushes
Allenbren Makeup
Winfeet Makeup Co.
Becoming Beautiful
YoungCatch Makeup
VitalWin Makeup Co.
Beauty Bliss
Blush Rush
Dot Fusion
TouchWorth
Beauty Resort
Klassichic
CassaMessa
Superb Makeover
Aenogon Makeup Co.
Unique Spa & Salon
Perfect Products
Beauty Studio
Beauty view
Beauty Trainers
Beauty Academy
Diamond Colours
Vogue Styles
Beauty Love
The Beauty Exec
Inner You Cosmetics
Beauty Style
Beauty Lair
Southern Beauty
Natural Beauty
Real Beauty
Makeover County
SuperFirst Makeup Co.
Jewel Beautysalon
Dazzling Beauties
pentaCrew Makeup
Hidden Beauty
Beauty Basics
Sporture Makeup Co.
Daylight Beauty
Ravishing Reviews
DexVento
Exotic Beauty
Behold Beauty
The Assurance
Transfiguration
The Beauty Rules
The Beauty Expert
Flawless Cosmetics
The Beauty Regimen
DynaDude Makeup Co.
Generous Glam
Spectrum Spa
Stunning Chic
Supreme Sparkle
Top Beauty
Amazing Women Salon
Beauty Explore
SpySock Makeup Co.
RightZox Makeup Co.
Vanity Chest
Beau Figure
Beauty And Beyond
Xoraten Makeup Co.
Beauty Charm
Brass Touch Spa
Stardom Cosmetics
vanillicious
Makeup Master
Effortless Beauty
Blue Pearl Spa
Sparkle Specialists
Crystal Beauties
Turbotex

Learn more about starting a makeup brand:

Where to start?

-> How much does it cost to start a makeup brand?
-> Pros and cons of a makeup brand

Need inspiration?

-> Marketing ideas for a makeup brand
-> Makeup brand Instagram bios
-> Makeup brand Instagram captions

Other resources

-> Blog post ideas for a makeup brand
-> Makeup brand quotes

Funny Makeup Brand Names

DamagedSkin
FineCosmetic
Perfect Paint Group
Famous
Expensive Esthetical
Biochemical
Cultural Colloidal Gel
Sheep Struggle
Pancake Paint Spot
The Smeared Makeover
The Offending
Garish
The Delicate
Opaque Toiletry Group
Fresh Makeover Place
Mascara Collective
War Paint Place
Stub Spot
Clown
Greatest Esthetical Pro
Animal Bark
Ideological Cosmetology Group
Hereditary Face Spot
Perfect Beauty
Containing Cosmetic Dentistry
NewCosmetic
Constitution Trading Co
Cultural Cyanoacrylate
Superficial Group
Certain Craniofacial
The Light
The Olive
Molecular Mosaic
Constitution Pro
External Ornamental Spot
The Glabrous
The Scrotal Cutis
Peel Co
Smooth Stub
Minimal Mosaic
The Scented Toiletry
The Psychic
Such Esthetical
The Soft Hide
The Wear
Hide Pro
Particular
The Containing
PaleSkin
Light
Cosmetology Pro
The Finished
The Excellent Enhancive
Mellow
Psychic
Enough Constitution
Molecular Makeover
Hide Collective
The Taut Shinny
Smooth Shinny
Precise Beauty
Such
Particular Superficial
Tough Stub
Containing Colloidal Gel
Disrupt Makeup
TautSkin
Sensitive Cutis
Brown
Elaborate Paint Trading Co
The Thick
Certain Aesthetic Co
The Golden Abrade
ExcellentCosmetic
Cutis Pro
The Facial
Scrotal Sputter
Sensitive Struggle
Ideological Constitution Spot
Superficial Pro
Rough Scrape Collective
Scented Superficial Group
The Favorite
The Spiritual Composition
Thick
Scaly Struggle
Sheep Peel Pro
Greatest
Effective Esthetical Group
Red Aesthetical Co
The Excess
Clammy Stub Trading Co
Popular Nonfunctional Collective
Divine Ornamental Place
Ornamental Pro
Affected Hide
Molecular Mix
Deer Rind Collective
Aesthetic Co
PsychicMakeup
Right
Antigenic Cosmetology Spot
The Bluish Enhancive
Become Makeup
Yellow
Minimal Moulage
ExcessSkin
Bark Spot
Minimal Maquillage
Beauty Trading Co
OpaqueCosmetic
Constitutional
Sallow Scalp
The Peculiar
Makeup Group
The Hard
Hectic Cosmetic
The Liquid Composition
Flawless Shin Co
Overlying
The Dark Bark
Wear Composition Pro
IntellectualMakeup
The Favourite Ornamental
The Affected Bark
Sallow Suture
White Bark Group
Pay cut Makeup
The Expensive
Human

Cool makeup brand name ideas

Beautywise
Her Excellency Cosmetics
Crown jewel
Zyondeg Makeup Co.
ProOne Makeup Co.
Cinderella’S Secret
Manageable Beauty
Lavish Beauties
Beauty Full
Spotless
MojoFeel
Glitter Glaze
Alphen Makeup
Gilded Guidance
Flonexx Makeup Co.
Ella’S Touch
Chloe’S Beautyspa
Beauty Adore
Stretta Makeup Co.
True Beauty
New Age Spa
Deluxe Beauty Spa
Tell-All Tutorials
Blushing Beauty
Stelllat Shoxx
RuddyRex
The Greenish
The Bear
White Shin
Smeared Composition Co
Paralytic Cosmetic
Containing Colloidal Gel
Mental Maquillage
Sallow Scalp
Containing Cursory
TannedSkin
Hereditary Mascara Group
Minimal Mosaic
Finished Ornamental Co
Biological Composition
HotSkin
Overzealous Cosmetic
Antigenic Cosmetology Spot
The Green
Molecular Make Up
Certain Cyanoacrylate
Brown
The Shiny
Excess Stub
Superficial Pro
Dried Peel Pro
Intense
Excellent Esthetic Spot
Toiletry Collective
Enhancive Trading Co
Ideological Cosmetology Group
The Fine Aesthetic
Minimal Make Up
Sallow Stub
GeneticMakeup
Esthetical Pro
The Minimal
Minimal Mascara
Arsenical Makeup
Make Up Spot
CorrectiveMakeup
Constitution Pro
Certain Colloidal Gel
Constitution Place
Aesthetical Co
Golden Peel Pro
Genial Glimpse
DeerSkin
Pleasant Incandescence Collective
Pigmented Bark Collective
Smooth Shinny
The Biochemical
The Hot
The Finished Aesthetical
The More
Garish
ExpensiveCosmetic
The Bear Pelt
Lurid Gleaming Spot
SoftSkin
Thick
Rind Trading Co
WearMakeup
Makeup Group
Nonfunctional Co
The Soft
PsychicMakeup
The Dry
Particular Esthetic
Such Makeup
The Golden Abrade
The Mere
Golden Gleam
Much Mascara
Good Aesthetical Group
Certain Aesthetical Collective
The Flawless
Leopard
The Less
Scrotal Sputter
NewCosmetic
Warm
Containing Comedogenic
The Liquid Composition
The Smeared
OuterSkin
Constitution Trading Co
The Perfect Composition
Composition Place
Intellectual Cosmetic
Particular Nonfunctional Pro
Shiny Struggle
Eccentric Cosmetic
Favourite
Gleaming Pro
Cosmetic Group
May bug Makeup
Generic Cosmetic
OrganizationalMakeup
The Wrinkled Cutis
Fine Esthetical
The Glabrous
Mascara Pro
Finished
Sallow Suture

Unique makeup brand name ideas

The Warm
Smooth
Makeover Trading Co
Excellent
Certain Cosmetic Surgeon
Psychic Make Up Spot
Composition Group
Sallow Surface
Such Esthetical
The Expensive
Wrinkled Peel
Minimal Moisturizer
Superficial Place
IdenticalMakeup
Little
The Garish Make Up
The Deer Shin
BrownSkin
Animal
Such
Overall
Light
Pelt Trading Co
Tiny
Transparent Shin Collective
The Enough Beauty
Scrotal Scrape
FlawlessSkin
DarkMakeup
Containing Cold Cream
Hide Spot
Scented
Precise
Ideological Constitution Spot
The Enough
The New Esthetic
Containing Aesthetical Spot
Particular
The Excess
FavoriteCosmetic
Deer Rind Collective
Rosy
The Sensitive
Eugenics Cosmetic
Effective Makeup
Clown
Vaunted
Tight Stub Spot
Cutis Pro
HardSkin
Scented Esthetic Collective
Scrape Spot
Sheep Surface
The Cool
Minimal Maquillage
FacialMakeup
MolecularMakeup
Effective Toiletry Pro
The Sallow
The Itchy
The Beautiful
Superficial Collective
The Structural
Pandemic Cosmetic
Bluish
Scrape Co
GoodCosmetic
Perfect Mascara
Eerie
Red
Heavenly Gleam Spot
The Facial Mascara
Certain Aesthetic Co
Clammy Stub Trading Co
The Cellular
The Scented
True Abrade
Molecular Face Trading Co
Face Co
Fair Peel
Constitution Group
Such Enhancive
Containing Craniofacial
Divine Ornamental Place
The Dark
Larval
The Affected Bark
Sensitive Struggle
Golden Glints
Pigmented
Stub Spot
SpiritualMakeup
War Paint Place
CulturalMakeup
Freshness Pro
The Containing
Peel Co
Cosmetic Spot
Precise Beauty
IntactSkin
The Corrective
The Soft Hide
FacialCosmetic
Wrinkled Shinny
Inner Rind
Larval Cutis Pro
Physical Mascara Spot
White Make Up Co
The Favourite Ornamental
Affected Hide
Containing Cosmetic Surgeon
Aesthetic Group
Containing
Feeble Freshness
The Thick
Powerful
Human Shinny
Make Up Place
Glabrous Peel Spot
Sallow Cutis Trading Co
FriendlyGlow
Elaborate Paint Trading Co
The Bluish Enhancive
Sensitive Surface
Enhancive Collective
Friendly Gleaming Place
InnerSkin
ElaborateMakeup
Molecular Makeover
Full Paint Pro

Cute makeup brand name ideas

Gentle Gleam
Delicate Abrade
The Deep Superficial
Fresh Makeover Place
Biochemical War Paint Pro
Eventful Cosmetic
Scrotal Scalp
Haircut Makeup
The Cold
Minimal Cosmetology Spot
White Stub
The Greatest
Cellular Cosmetology Spot
White Cosmetology Trading Co
Emotional Beauty Pro
Thin
Sexy dress ups Makeup
Natural
FullMakeup
The Bluish
Detected Cosmetic
Sallow Shin
Taut Stub Spot
Little War Paint
Cosmetology Group
Someone Makeup
The Gentle
Yellow
Sheep Peel Pro
The Greatest Esthetic
Jacob Makeup
Makeover Spot
The Excess Abrade
The Scrotal
Peculiar Mascara
Famous
Scrape Pro
Itchy Hide
Transparent Scrape Trading Co
Favorite Ornamental Place
Diverse
Wear Composition Pro
Peculiar War Paint
Buffalo
Arsenical Superficial Trading Co
Paraplegic Cosmetic
Reddish Gleaming Spot
The Male
Much Manicure
Superficial Group
Yellow Decorative Collective
Aesthetic Spot
FamousCosmetic
Kentish Cosmetic
Tough Stub
The Tanned
White Esthetic Co
Dorsal
Scaly Shin
True Esthetical Spot
Composition Co
Ornamental Group
Scrape Place
The Healthy Lambency
Itchy
Makeup Pro
Bear Stub Place
Superficial Co
PinkSkin
Expensive Decorative
LightMakeup
Physiological Cosmetic Group
Hereditary Face Spot
The White
The Cultural Makeup
Leathery Shinny Collective
The Olive
Gentle
Cultural Clitoral
The Offending
Minimal Manicure
Smeared Composition Spot
The Garish
Exact
Physiological
The Fine
Liquid Face
Discuss Makeup
Clean Peel Pro
CertainCosmetic
TautSkin
RightCosmetic
The Identical
War Paint Pro
Skeptic Cosmetic
Cultural Cursory
The Scented Toiletry
The Constitutional
Nonfunctional Trading Co
BeautifulSkin
Admirable Aesthetical
Transparent Peel Place
Cultural Paint Trading Co
Moist
Cognitive
The Favorite
Uncut Makeup
The Intellectual
Damaged
The Heavy
Face Spot
Best
Cultural Composition Spot
The Only
Experimental Toiletry Trading Co
The Scrotal Cutis
LightGlow
Golden Shin Spot
Minimal Moulage
Cultural
White Bark Group
GreenCosmetic
Mental Mascara
Male Makeup Co
Like
DamagedSkin
The Fresh Paint
Pancake Paint Spot
LeatherySkin
Garish Face

Clever makeup brand name ideas

Phosphorescent Freshness Spot
Only Superficial Group
The Dusky
Mental Mosaic
Phosphorescent Gleaming Pro
ColdSkin
Emotional Cosmetology Spot
Cultural Cosmetic Dentistry
Cultural Cyanoacrylate
Admirable Makeup Trading Co
The Fine Nonfunctional
The Diverse
Like Bark Collective
Fresh Beauty Spot
Beauty Trading Co
Human
The Clean
InstitutionalMakeup
Shinny Collective
The Yellow Esthetic
Ideological Makeover Spot
Rough Scrape Collective
Vaunted Superficial Co
Fierce Luminescence Co
HairySkin
Mental Mix
The Physiological
The Thick Mascara
Rind Co
Abrade Spot
CulturalCosmetic
Effective Esthetic
Organizational War Paint Spot
Experimental
The Cold Hide
Male Esthetical Pro
Fiery Radiance Trading Co
PaleSkin
Disrupt Makeup
Unique Face Collective
Hide Collective
The Deep
Bear Pelt Group
The True Toiletry
Shiny Stub
Intense Lambency Place
Molecular
Scaly Scramble
The Human Pelt
Cosmetology Co
Sensitive Scrape
Cultural Face
Begun Makeup
NormalSkin
Smooth Scramble
Greenish Glare
Clown Mascara
Constitution Collective
Bella Cosmetic
The Much
Expensive
Genial Gloss
Become Makeup
Animal Peel Co
Much Makeover
Overlying
Greatest Esthetical Pro
Expensive Esthetical
Esthetical Group
Divine
Finished Esthetical Spot
The Liquid
Bark Trading Co
The Divine
Shin Trading Co
The Wear
The Smeared Makeover
DarkGlow
Strange Luminescence
Abrupt Makeup
Phosphorescent Radiate Co
Minimal
Sensitive Stub
LarvalSkin
Domestic Cosmetic
Cosmetology Collective
Red Aesthetical Co
Aesthetic Co
Fresh Cosmetology Spot
Molecular Manicure
Enough Constitution
Precise Mascara
Perfect Paint Group
Greenish Glimpse
Tight
Enough
ExcessSkin
Containing Cosmetic Dentistry
Edit Cosmetic
The Effective
Wet Peel Co
Molecular Mix
Mere
Cutis Trading Co
Intact
Elaborate Makeover Place
Bluish Esthetic
Only Aesthetic
Pale
Break ups Makeup
Molecular Mascara
Sensitive Cutis
Opaque Toiletry Group
The Adjacent Shinny
New Toiletry
The Affected
Enough Makeup
Popular Nonfunctional Collective
The Socioeconomic
Enhancive Co
Pay cut Makeup
Unique Mascara
Damaged Bark Group
Finished Aesthetical Co
Sheep Sputter
Greatest
The Broken
Cultural Chiropractic
The Best
Wet Shinny Co

Best makeup brand name ideas

War Paint Co
Headed Cosmetic
The Demographic
White Mascara Spot
The Scrotal Pelt
OffendingCosmetic
Cosmetology Pro
Objected Cosmetic
Intact Hide
Offending
Shinny Co
ConstitutionalMakeup
Animal Bark
Famous Superficial Collective
The Organizational
YellowCosmetic
Famous Toiletry Pro
Made up Makeup
The Powerful Makeup
Intense Radiance
Glabrous Shinny Pro
Yellowish Shine Group
SlightGlow
Pink
The Pancake Makeover
Psychic
The Powerful Enhancive
The More Esthetic
Offending Superficial Group
SuchCosmetic
The Peculiar
GarishMakeup
The Certain
CognitiveMakeup
Theatrical Composition
The Powerful
Sheep Shin
Peel Collective
Esthetical Place
Normal Hide
The Facial
The Finished
Certain Cosmetic Dentistry
Internal
Oily Shinny
Beauty Spot
Ornamental Pro
PopularCosmetic
Full Mascara Place
GreenishGlow
Biochemical
Damaged Rind Collective
Wet Bark Spot
Enough Make Up Place
Organizational
Make ups Makeup
FineCosmetic
The Favourite
Popular
Exposed
Esthetical Collective
Sheep Struggle
Favorite
Academic Cosmetic
Ornamental Place
The Dark Bark
Full
Yellowish Radiate Place
The Normal
ThickCosmetic
Bark Spot
Break us Makeup
Excellent Decorative Collective
Demographic Face
PerfectMakeup
HazyGlow
The Genial
Cultural Comedogenic
The Hard Bark
Much Mix
The Roseate Beam
Corrective Face Spot
Effective Esthetical Group
ExcellentCosmetic
Hairless Abrade
Paint Place
Vaunted Superficial Pro
DivineCosmetic
Smooth Stub
Hot Peel Spot
The Light
The Psychic
Containing Clitoral
The Delicate
WhiteCosmetic
Paint Group
IntellectualMakeup
Respected Cosmetic
EnoughMakeup
The Dried
Esthetic Spot
Shiny Scrape
Sallow Struggle
The Popular Nonfunctional
Beauty Group
The Taut Shinny
Aesthetical Trading Co
Experimental Toiletry
Peel Trading Co
Delicate
The Like Stub
Leathery Bark Trading Co
Particular Superficial
Mysterious
Precise Makeover Pro
Yellow Stub Spot
Much Moulage
Ideological
Partisan War Paint Trading Co
Soft Sheathing
Dark
Partisan
Dull
Ornamental Cosmetic
Mental Make Up
Molecular Mosaic
DeepCosmetic
Green
Esthetic Group
Certain Craniofacial

Modern Makeup Brand Name Ideas

Glamourous Touch
Flawless Finish
Luxe Lashes
Glowing Goddess
Bold Beauty
Luxe Looks
Bold and Beautiful
Glamorous Gaze
Flawless Faces
Lush Lips
Glowing Glam
Luxe Locks
Glamorous Glam
Bold and Brazen
Luxe Lids
Glamourous Touch Beauty
Flawless Finish Cosmetics
Luxe Lashes Beauty
Glowing Goddess Cosmetics
Bold Beauty Co.
Luxe Looks Makeup
Bold and Beautiful Cosmetics
Glamorous Gaze Beauty
Flawless Faces Makeup
Lush Lips Beauty
Glowing Glam Cosmetics
Luxe Locks Makeup
Glamorous Glam Co.
Bold and Brazen Beauty
Luxe Lids Cosmetics
Glamourous Touch Cosmetics
Flawless Finish Makeup
Luxe Lashes Beauty
Glowing Goddess Makeup
Bold Beauty Co.
Luxe Looks Cosmetics
Bold and Beautiful Makeup
Glamorous Gaze Cosmetics
Flawless Faces Beauty
Lush Lips Makeup
Glowing Glam Beauty
Luxe Locks Cosmetics
Glamorous Glam Makeup
Bold and Brazen Cosmetics
Luxe Lids Beauty
Glamourous Touch Makeup
Flawless Finish Beauty
Luxe Lashes Cosmetics
Glowing Goddess Beauty
Bold Beauty Co.

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Makeup Brand:

Simple is always better

This means a few different things. Your makeup brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your makeup brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

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Starting A Makeup Brand: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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