75+ Best Catchy Email Subject Lines [+ Free Email Templates]

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Updated: February 22nd, 2024

75+ Best Catchy Email Subject Lines [+ Free Email Templates]

Email marketing is one of the most effective ways to reach out to your audience, but with so many emails flooding inboxes every day, it can be challenging to make your message stand out. One of the most critical components of any successful email campaign is the subject line.

A great subject line can be the difference between your email being opened, read, and acted upon or ignored and deleted. In this article, we will explore the best catchy email subject lines that will help you increase your open rates and get your message in front of the right people.

From using humor to creating a sense of urgency, we will cover a variety of examples to help you create subject lines that get results. Whether you're promoting a product, announcing a sale, or sending a newsletter, the right subject line can make all the difference.

So, let's dive in and explore 75+ best catchy email subject lines to boost your email marketing game.

Benefit-driven Catchy Email Subject Lines

Achieve your fitness goals with Peloton - now with new features!
Get flawless skin with Proactiv - your solution to acne!
Find your perfect match with eHarmony - start your love journey today
Maximize your marketing efforts with Hubspot - see results fast!
Take your website to the next level with Squarespace - start building now
Protect your home with Ring - the ultimate security system
Get your dream job with LinkedIn - create your profile today
Simplify your life with Google Home - your virtual assistant
Stream your favorite shows with Netflix - discover new content daily
Grow your business with Shopify - create your online store today
Get the ultimate sleep experience with Casper - the perfect mattress for you
Stay organized and productive with Trello - start organizing now
Transform your smile with Invisalign - get the perfect teeth you deserve
Take control of your finances with Mint - your personal financial assistant
Get your dream vacation with Expedia - discover amazing destinations
Find your next adventure with Airbnb - book unique places to stay
Get the best deals with Groupon - save money on everything
Upgrade your home with Nest - the ultimate smart home technology
Boost your creativity with Adobe Creative Cloud - start creating now
Discover new music with Spotify - your personal music library
Improve your cooking skills with Blue Apron - start cooking today
Simplify your email management with Gmail - your ultimate email service
Take your photos to the next level with Lightroom - the ultimate photo editor
Stay connected with loved ones with WhatsApp - start messaging now
Get the perfect cup of coffee with Keurig - discover new flavors every day

Urgency-based Catchy Email Subject Lines

Final hours to save 30% on all jeans at Levi's
Don't miss out on 50% off all shoes at Nike - ends tonight
Last chance to save 20% on your next purchase at Amazon
Only a few hours left to get 40% off your entire order at GAP
Hurry, 24 hours left to get 15% off all skincare at Sephora
Get 25% off all furniture at IKEA - sale ends soon
Last chance to get 20% off all tech at Best Buy - ends tonight
Don't miss out on 50% off all dresses at H&M - only a few hours left
Hurry, sale ends today! Save 30% on all home decor at Bed Bath & Beyond
Only a few hours left to get 40% off all workout gear at Lululemon
Final hours to save 20% on all outdoor equipment at REI
Get 25% off all makeup at Ulta - sale ends soon
Last chance to get 15% off all appliances at Lowe's
Don't miss out on 50% off all men's clothing at Macy's - only a few hours left
Hurry, 24 hours left to get 20% off all baby gear at Buy Buy Baby
Only a few hours left to get 30% off all kitchenware at Crate & Barrel
Final hours to save 25% on all handbags at Coach
Hurry, sale ends today! Save 40% on all bedding at West Elm
Don't miss out on 50% off all jewelry at Zales - ends tonight
Last chance to get 20% off all office supplies at Staples
Get 25% off all women's clothing at Forever 21 - sale ends soon
Only a few hours left to get 30% off all sports equipment at Dick's Sporting Goods
Hurry, 24 hours left to get 15% off all home improvement at Home Depot
Last chance to save 20% on all pet supplies at Chewy
Don't miss out on 50% off all luggage at Samsonite - sale ends soon

Get [product/service] and save [discount percentage] - Limited time only!
Upgrade your [product/service] and save big - don't miss out!
Discover the new [product/service] - now available at an introductory price
Unlock exclusive deals on [product/service] - today only!
Get the [product/service] you've been waiting for at a discounted price
Don't miss out on our flash sale - [discount percentage] off everything
Get your hands on the [product/service] everyone is talking about
Upgrade to [product/service] and see results instantly
Get [product/service] at an unbeatable price - while stocks last
Upgrade your [product/service] and see immediate improvements
Discover the power of [product/service] and save [discount percentage]
Get more for less with our limited time offer on [product/service]
Experience the difference with our exclusive [product/service] sale
Upgrade your [product/service] and experience the ultimate [benefit]
Find your perfect match with our [product/service] sale - limited time only
Don't miss out on our end-of-season [product/service] clearance sale
Get the best deal on [product/service] - guaranteed!
Upgrade to our premium [product/service] and enjoy exclusive benefits
Get the [product/service] you've always wanted at a discounted price
Experience the power of our [product/service] and save [discount percentage]
Get your hands on the latest [product/service] - now available
Upgrade your [product/service] and transform your life
Find your perfect [product/service] match and save big
Get more for your money with our [product/service] sale
Discover the benefits of our [product/service] and save [discount percentage]

Catchy Email Template Examples

Here are a few great examples of Catchy email templates you can use.

Benefit-driven Catchy Email Template

title=Get [Benefit] with [Product/Service] - [Limited Time Offer] Dear [Recipient],

Do you want to [achieve a specific goal or solve a problem]? If the answer is yes, then you're in luck because we have the perfect solution for you. Our [Product/Service] is designed to help you [specific benefit].

We understand how [problem/challenge] can be frustrating, which is why we created [Product/Service] to help you overcome it. With [Product/Service], you'll be able to [specific benefit] quickly and easily.

But wait, there's more! For a limited time, we're offering [discount or special offer] to new customers like you. Don't miss this opportunity to [achieve specific benefit] at an unbeatable price.

Here's what our satisfied customers have to say:

[Customer testimonial or case study]

Are you ready to [achieve specific benefit]? Click the link below to learn more about our [Product/Service] and take advantage of our limited time offer.

[Call-to-action button]

Thank you for your time, and we look forward to helping you [achieve specific benefit] with our [Product/Service].

Best regards,

[Your Name]

[Your Title]

[Your Company Name]

Urgency-based Catchy Email Template

title=Don't Miss Out! [Limited Time Offer] Ends Soon Dear [Recipient],

Time is running out! Our [Product/Service] is only available at a discounted price for a limited time. You don't want to miss out on this opportunity to [achieve specific benefit] at a fraction of the cost.

Our [Product/Service] has helped numerous people like you [achieve specific benefit], and we're confident that it can help you too. But you must act fast to take advantage of our limited time offer.

Here's what you'll get with [Product/Service]:

[Key benefit 1] [Key benefit 2] [Key benefit 3] But hurry, this offer ends soon! Don't let [problem/challenge] hold you back any longer. [Product/Service] is the solution you've been waiting for, and it's more affordable than ever.

Here's what some of our satisfied customers have to say:

[Customer testimonial or case study]

Are you ready to [achieve specific benefit] with our [Product/Service]? Click the link below to learn more and take advantage of our limited time offer.

[Call-to-action button]

Don't wait, act now before it's too late. Thank you for considering [Product/Service].

Best regards,

[Your Name]

[Your Title]

[Your Company Name]

title=Get [Discount] off [Product/Service] - Limited Time Offer! Dear [Recipient],

Are you looking for a way to [achieve specific goal or solve a problem] without breaking the bank? Our [Product/Service] can help you [achieve specific benefit], and for a limited time, we're offering [discount]% off to new customers like you.

Our satisfied customers can attest to the effectiveness of [Product/Service]:

[Customer testimonial or case study]

Don't miss out on this opportunity to [achieve specific benefit] with [Product/Service] at a discounted price. Click the link below to learn more and take advantage of our limited time offer.

[Call-to-action button]

Thank you for your time, and we look forward to helping you [achieve specific benefit] with [Product/Service].

Best regards,

[Your Name]

[Your Title]

[Your Company Name]

GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line:

Spark interest and curiosity
A clear and urgent call to action
An offer/intriguing discount
Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples

Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:

4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"

Conclusion

If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 75+ best catchy email subject lines [+ free email templates].

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile

Benefit-driven Catchy Email Subject Lines

Urgency-based Catchy Email Subject Lines

Sales Related Catchy Email Subject Lines

Catchy Email Template Examples

Benefit-driven Catchy Email Template

Urgency-based Catchy Email Template

Sales-Related Catchy Email Template

GUIDE: How To Write A Great Subject Line

5 Tips To Crafting a Great Subject Line

Conclusion