750+ Creative Car Wash Business Name Ideas [2024]

Updated: January 19th, 2023

750+ Creative Car Wash Business Name Ideas [2024]

Have you been thinking of opening up a car wash business?

The name of your business will forever play a role in:

  • Your customers' first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • How easily your customers can find you online

We've put together 750+ car wash business name ideas and provided you with a step-by-step guide on how to name your business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your car wash business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Car Wash Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of car wash name ideas for free using our business name generator and instantly check domain availability.

Want to generate your own business name?
Use our custom business name generator to find an amazing name for your business.
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Best Car Wash Business Names

Here is a list of names for your car wash business. Use our instant availability check to see if the name is available, or get suggestions on similar names with domain availability.

Catchy Car Wash Name Ideas

  • The Astringent
  • Annual Scrubbed Co
  • Gondola Co
  • The Dark Crossbred
  • Scour Trading Co
  • Thorn Crossbred Pro
  • Come Cleanup
  • The Wash Parlor
  • Weekly Backwash Spot
  • The Blackboard Unsoiled
  • Underbred Pro
  • Aquamobile
  • Contrary Cleanup
  • Bushy Scrub Up Co
  • Come Cleanly
  • Breeze Smart
  • Mediterranean
  • Perk up Scrub
  • Cliffside Car Wash
  • Breezy Carwash
  • The Minute
  • Patient Spotless Group
  • CarNest
  • Zany Zinc Wash
  • Rental
  • Bottom
  • Real Cleanly Co
  • Round up Scrub
  • Broad Moisten Pro
  • Little Gondola Co
  • The Hazel
  • Warm Wipe
  • Arid Mongrel Co
  • Awesome CarSpa
  • The Dusty
  • Own Auto Place
  • Preliminary Lave
  • Washables Group
  • DryWash
  • SuperShine 24/7
  • Scour Pro
  • Launder Collective
  • Beautiful Auto Co
  • Subalpine Scrub Brush
  • The Latter Cleansed
  • Fresh Airstream Trading Co
  • Machine Trading Co
  • LittleCar
  • Two Cable Car
  • Warm Washer
  • The Deciduous Bush
  • Clean Drive
  • Fancy Motorcar Pro
  • Give up Scrub
  • Bob's Bubble Carwash
  • H2O Mop
  • Totally Wash
  • Clean N' Shiny
  • Tropical
  • Stand up Scrub
  • Scrub Up Co
  • The Fresh Airstream
  • DeciduousScrub
  • Fed up Scrub
  • The Clean
  • Career Car
  • Fancy Mudwash
  • Railcar Group
  • Vehicle Spot
  • Sparkling Carwash
  • Patient Scrubbed Collective
  • Sage Shrub
  • The Short Mixed
  • Karwash
  • RockyClean
  • Kleeneze Wipe and Wax
  • Sandy Squeezing
  • The Fancy Vehicle
  • Automobile Group
  • Railway Car Pro
  • Size up Scrub
  • RR Cleaners
  • The Brigalow
  • Crystal Clean House
  • Washanator
  • The Rapt
  • Or Car
  • The Thick Dampen
  • Abhor Car
  • Dry
  • Stable
  • The Subalpine Underbred
  • White Washables
  • The Tropical
  • SingularlyClean
  • Wash up Scrub
  • Swept
  • Autobaron Car Wash

Creative Car Wash Name Ideas

  • Wet Dampen Pro
  • Shine Squad
  • Concurrent Complete
  • Class Carpark
  • Wet Washer
  • The Fancy
  • Lather Up
  • Autobaron Car Wash
  • Take up Scrub
  • Dampen Co
  • Annual Scrubbed Co
  • GreenWash
  • Quick Klean
  • The Inside Cleanse
  • Quick
  • Slicker Car Wash
  • BigWash
  • Gentle
  • The Flat Mongrel
  • Pink
  • Patient Scrubbed Collective
  • Brush up Scrub
  • Broad Moisten Pro
  • The Guilty Fresh
  • Step up Scrub
  • Mediterranean Crossbred Place
  • Bring up Scrub
  • Pristine Pro
  • Rapt Cleanse Co
  • DailyWash
  • Wash & Go
  • Or Car
  • Race Collective
  • The Mere
  • LowScrub
  • Sandy Squeezing
  • The White
  • Underbred Group
  • Sup Scrub
  • Uncle Washes
  • The Quick Lave
  • FirstCar
  • Launder Collective
  • Clean Obsession
  • Crystal Cleanup
  • Snap Shine
  • Mongrel Pro
  • The Polished
  • Perk up Scrub
  • Flare up Scrub
  • Stand up Scrub
  • Warm Wash Drawing
  • Surgical Scrub Up
  • Scrub Angels
  • Thin Scour Group
  • Blackboard Cleanly Spot
  • The Blackboard Fresh
  • The Exquisitely
  • Bottom Pristine Co
  • Succulent Scrub Brush
  • Squat Washed
  • Warm Wet
  • Ore Car
  • CylinderCar
  • Fresh Trading Co
  • BeautifulCar
  • ComeClean
  • HandWash
  • Open
  • Loofah
  • Come Cleansed
  • Alkaline Spotless
  • Minute
  • Warm Moisten
  • There Car
  • DeciduousScrub
  • Write up Scrub
  • Compact Cadillac
  • The Own Gondola
  • Floor Car
  • The Sandy
  • Dark Bush
  • GoodWash
  • The Alkaline
  • Aqua Fresh Carwash
  • CleanSlate
  • CarSmart
  • Uniform Spotless
  • Daily Race
  • Class Crate
  • Inside Cleanse Collective
  • ThornScrub
  • Real Cleanly Co
  • Little Gondola Co
  • The Squat
  • Backwash Co
  • Detail King
  • 5-Star Auto Detailing

Funny Car Wash Name Ideas

  • Scrub Up Co
  • The Trolley
  • CoolWash
  • Mere Car
  • Succulent Scouring
  • The Rapt
  • Cleanly Place
  • PowerfulCar
  • Stable Fresh Group
  • DeepWash
  • Stunted Scrub Up
  • LightScrub
  • Sleek Washed Trading Co
  • Mere Launder
  • PaleWash
  • Used Machine Place
  • One Elevator Car Collective
  • WashaCar
  • Thorn Crossbred Pro
  • Alkaline Spotless
  • Sup Scrub
  • Blackboard Cleanly Spot
  • Simply Shine
  • Sleek Unsoiled Group
  • GreenWash
  • Totally Clean Auto
  • Railcar Group
  • Rinse Spot
  • QuickWash
  • Warm Whirlpool
  • The Mere
  • Alpine Scour Spot
  • The Squat
  • Front Unsoiled Co
  • Quick
  • CleanScape
  • Contrary Complete
  • Sparse
  • Surgical Scrub Up
  • Outside Cleanse
  • The Down Moisten
  • GreenScrub
  • Wake up Scrub
  • Crystal Blue
  • Countryside Carwash
  • Alkaline Pristine Spot
  • Autobaron Car Wash
  • Come Clean And Jerk
  • Transparent
  • Touch up Scrub
  • Fancy Motorcar Pro
  • The Astringent
  • The Yellow
  • Lakeshore Carwash
  • Quick Care
  • The Old Automobile
  • Cable Car Collective
  • Cylinder Cabin
  • ArmoredCar
  • Come Cleanable
  • Washables Group
  • Powerful
  • Procure Car
  • PricklyScrub
  • The Thin
  • JetCar Wash
  • Rise up Scrub
  • The Beautiful
  • Unsoiled Trading Co
  • Conjure up Scrub
  • Rocky Scrub Up Pro
  • Luxury Auto Service
  • HiredCar
  • Round up Scrub
  • The Dusty
  • Beautiful Auto Co
  • Shine Squad
  • Bubbly Shine
  • Xpress Splash
  • Chalkboard Clear
  • The Preliminary
  • Bottom Washed Collective
  • Two Cable Car
  • Crowded Carmaker
  • Bring up Scrub
  • Speak up Scrub
  • CylinderCar
  • Write up Scrub
  • The Adjacent Scouring
  • Bloomin Carwash
  • Brownish Lave Co
  • Mixed Place
  • The Blackboard Fresh
  • The Daily Shine
  • TangledScrub
  • Car CleanUp
  • HairWash
  • The Clean

Cool Car Wash Name Ideas

  • The Chalkboard
  • Come Cleanly
  • Bring up Scrub
  • The Warm
  • Weak Whitewash
  • Swept
  • Compact Cadillac
  • Scrubbed Co
  • Wind up Scrub
  • Aqua Fresh Carwash
  • DuneScrub
  • SideCar
  • The Transparent
  • Race Spot
  • Moist Cur
  • Miracle Carwash
  • Chalkboard Cleanse
  • CleanScape
  • The Vilest Fresh
  • Dry Rub & Wash
  • Give up Scrub
  • The Mere
  • Crowded Carmaker
  • Unsoiled Trading Co
  • Vehicle Trading Co
  • Bottom
  • Quick & Easy Carwash
  • Concurrent Cleanse
  • Sum up Scrub
  • Subalpine Mongrel Pro
  • GreenWash
  • The Weekly Rinse
  • Squat Washed
  • Pine Scouring Trading Co
  • Automobile Spot
  • The Squat
  • Thin Scour Group
  • Shiney Carwash
  • Interior Washed
  • BubbleWash
  • The Moist Bush
  • The White
  • Rinse Place
  • MoistScrub
  • Bush Trading Co
  • Car CleanUp
  • Class Carpark
  • Used Machine Place
  • The Tropical Crossbred
  • Aquamatic
  • Flashy Wash
  • Wide
  • Spotless Spot
  • RottenClean
  • Patient Spotless Group
  • Wild Crossbred
  • The Scattered
  • ShowMeTheRinse
  • StrangeCar
  • Kleeneze Wipe and Wax
  • More Car
  • Simply Shine
  • OpenCar
  • Launder Trading Co
  • Quick Chaparral
  • PaleWash
  • Automobile Group
  • The Come Fresh
  • Cleanse Place
  • Scouring Collective
  • Meadow Fresh
  • Interior Scrubbed
  • Bushy Cur Spot
  • Underbred Group
  • Clean N' Shiny
  • Assure Car
  • D Spotless Carwash
  • Tiny Machine Place
  • Scrubbed Trading Co
  • Friendly Car Wash
  • Machine Group
  • Flat Launder Spot
  • Pup Scrub
  • Contrary Cleanup
  • Concurrent Cleanup
  • Gondola Co
  • Rocky
  • Railcar Place
  • Final Cleanly Group
  • White Wash Drawing
  • Nice Washed
  • The Astringent
  • Preoperative Scour Trading Co
  • Pine Chaparral
  • Minute Lave
  • ThunderShine
  • Succulent Scouring
  • Cleansed Co

Unique Car Wash Name Ideas

  • Breeze Smart
  • MinuteScrub
  • Rinse Spot
  • Low Scrub Up Trading Co
  • Fresh Spot
  • Gondola Co
  • Rapt Cleanse Co
  • Mature Car
  • Mere Launder
  • Fancy
  • The Succulent
  • Shineaway Carwash
  • Warm Wash Drawing
  • Subalpine Mongrel Pro
  • Little Gondola Co
  • Keep up Scrub
  • Cable Car Collective
  • Sparse Shrub
  • The Tropical Crossbred
  • PooDooWash
  • The Rocky
  • Krupp Scrub
  • The Old Automobile
  • Sparkle Buddy
  • Hog Wash Away
  • The Brigalow Underbred
  • Preoperative Scour Trading Co
  • Dense
  • The Short Scrub Up
  • Dry Crossbred
  • Express Bath
  • LightWash
  • CleanScape
  • The Vilest Fresh
  • TramCar
  • Detail King
  • D Spotless Carwash
  • Heavy Scouring Group
  • Concurrent Complete
  • Rinse and Shine
  • Interior Scrubbed
  • Bistre Airstream Place
  • Sparse Scrubbing Brush
  • Auto Collective
  • SandyWash
  • Fresh Airstream Trading Co
  • Scanty Scrub Up
  • TropicalScrub
  • Thorn Crossbred Pro
  • Launder Trading Co
  • The Soft Washables
  • The Driven
  • Nice Washed
  • The Open
  • Infer Car
  • Social Car Wash
  • Cylinder Crate
  • Wash & Wipe Rangers
  • EyeWash
  • Succulent Scouring
  • The Ink
  • Cleanse Collective
  • Bush Collective
  • Assure Car
  • HandWash
  • Washed
  • Tangled
  • ShowMeTheRinse
  • The Light
  • WashMonkey
  • Sandy Shrub
  • Aquamobile
  • The Standard
  • Contrary Complete
  • Tiny Machine Place
  • The Adjacent
  • Chalkboard Clear
  • Squat Washed
  • Compact Carmaker
  • Vilest Spotless Pro
  • The Tropical
  • Used Machine Place
  • Nearby
  • The Sage
  • Broad Wash Away Collective
  • Bubble Bum
  • Vilest Pristine
  • Slight Backwash Group
  • Watercolor
  • The Flat Railway Car
  • ExtraClean
  • Fancy Mudwash
  • Snap Shine
  • Sandy Squeezing
  • Wash up Scrub
  • Spotless Collective
  • Class Cruiser
  • Sup Scrub

Cute Car Wash Name Ideas

  • Mixed Place
  • Crystal Cleanup
  • Railway Car Co
  • Wrap Car
  • Railcar Place
  • Thorough
  • Rocky
  • Machine Pro
  • The Front Fresh
  • Mixed Pro
  • The Latter Cleansed
  • The Bushy
  • Air Car
  • Hired Motorcar Co
  • Warm Moisten
  • CleanScape
  • Heavy Scouring Group
  • Conjure up Scrub
  • Contrary Cleanup
  • CleanCar Corner
  • Alkaline Spotless
  • Washed Co
  • Nice Scrubbed Collective
  • The Montane Unimproved
  • Wash & Lube Unli
  • MR. Carwash
  • Wild Crossbred
  • BubbleWash
  • Hand
  • Pristine Pro
  • Core Car
  • Floor Car
  • CarNest
  • Coco Washers
  • Scattered
  • The Moist Bush
  • WarmWash
  • UniformClean
  • OwnCar
  • QuickWash
  • The Crystal
  • Beef up Scrub
  • The Good
  • The Wide
  • Neighbourhood Pristine
  • The Exquisitely
  • Own Auto Place
  • There Car
  • Touch up Scrub
  • The Crowded
  • Sleek Washed Trading Co
  • Car CleanUp
  • Pine Scouring Trading Co
  • Countryside Carwash
  • The Wash Parlor
  • Class Cadillac
  • Last Backwash Collective
  • NewCar
  • Machine Group
  • Beat up Scrub
  • Squeaky Clean
  • Rinse Place
  • Quick Chaparral
  • Railcar Group
  • The Fresh Moisten
  • Bouncing Bubbles
  • Stand up Scrub
  • Fairy Hands Car Wash
  • CarShine Masters
  • The Thick Dampen
  • The Unmarked Automobile
  • TropicalScrub
  • Surgical Scrub Up
  • Annual Scrubbed Co
  • DryWash
  • The Armored
  • Automobile Trading Co
  • Crystal Blue
  • Spotless Place
  • Beautiful Auto Co
  • The Rocky
  • Warm Washer
  • Sandy Scouring
  • WashBot
  • Patient Spotless Group
  • Two Cable Car
  • Transparent
  • Clean Obsession
  • Flare up Scrub
  • Ice Glaze Carwash
  • Fresh Trading Co
  • Give up Scrub
  • Underbred Co
  • Shake up Scrub
  • Wash & Wipe Rangers
  • Washed Spot
  • The Yellow
  • Sparkling Carwash

Clever Car Wash Name Ideas

  • Concurrent Cleanse
  • Dry
  • Spotless Works
  • The Mild
  • Brown Scrub Up
  • Race Co
  • The Cylinder
  • Beautiful Auto Co
  • Catch up Scrub
  • MinuteScrub
  • Underbred Co
  • Concurrent Cleansed
  • Moisten Co
  • Washables Group
  • Subalpine Scrub Brush
  • Weekly Wash Away
  • Shallow Airstream Pro
  • ThinWash
  • Chalkboard Cleansed
  • Succulent Cur Co
  • Side
  • DenseScrub
  • Ore Car
  • ExtraClean
  • The Montane Unimproved
  • Rapt Cleanse Co
  • Wide Whirlpool
  • Hog Wash Away
  • Compact Elevator Car
  • Spare Car
  • The Rocky
  • Squat Cleansed Group
  • The Ink
  • WhiteWash
  • The Squat
  • The Unmarked Automobile
  • Beef up Scrub
  • H2O Detailing
  • Fancy Motorcar Pro
  • Sandy Sweep
  • TrolleyCar
  • Annual Scrubbed Co
  • Brown Race
  • Compact Cadillac
  • Railcar Group
  • White Washables
  • Used Machine Place
  • LowScrub
  • Scrubbed Trading Co
  • Kleeneze Wipe and Wax
  • Succulent Scan
  • Fresh Trading Co
  • GuiltyClean
  • Concurrent Cleanly
  • Hand
  • Mess up Scrub
  • Stable
  • Cleanify
  • The Crowded
  • Succulent Scour
  • LightWash
  • White Whirlpool
  • Washed Group
  • Moist Cur
  • Swept Scrubbed
  • Semidesert Scrub Up Group
  • The Subalpine Underbred
  • Auto Group
  • The Rear Cable Car
  • Score Car
  • Exquisitely
  • Broad Wash Away Collective
  • The Fresh
  • The Warm
  • Bush Trading Co
  • Aquamatic
  • Head up Scrub
  • Detail King
  • Sandy Backwash
  • The Concurrent
  • Railcar Place
  • Second Cable Car
  • Shiney Carwash
  • Scouring Collective
  • Sandy Squeezing
  • The Gray
  • Sandy Scrubboard
  • Rapt Cleansed
  • White Wash Away
  • DryClean
  • Crossbred Pro
  • The Wide Launder
  • Nice Washed
  • Outside Cleanse
  • DeepWash
  • Last Backwash Collective
  • Crystal Cleanable
  • Car CleanUp

Best Car Wash Name Ideas

  • Sparkle Buddy
  • Dry
  • Hired Motorcar Co
  • TransparentWash
  • The Motor
  • Uncle Washes
  • Little Gondola Co
  • The Trolley
  • WashMonkey
  • Warm Wash Drawing
  • Spare Car
  • The Tall Cur
  • The Singularly
  • Machine Trading Co
  • The Unmarked Automobile
  • The Little
  • Coco Washers
  • Flashy Wash
  • Mature Car
  • Warm Wash Away
  • Gray Launder Collective
  • EyeWash
  • Fed up Scrub
  • Wrecked Machine
  • Final Cleanly Group
  • ArmoredCar
  • The Brigalow Mongrel
  • Second Cable Car
  • Last Backwash Collective
  • The Good
  • Dry Crossbred
  • Outside Cleanse
  • Hold up Scrub
  • Washables Collective
  • The Dry
  • Sandy Backwash Place
  • Stir Car
  • Green Bubbles
  • Scouring Collective
  • The Dusty
  • SecondCar
  • Hired Automobile Co
  • Contrary Cosher
  • Exquisitely
  • Bushy Bush Place
  • Coarse Cur
  • Strange
  • Procure Car
  • BubbleWash
  • The Thin
  • The Subalpine Underbred
  • Wind up Scrub
  • Mongrel Pro
  • Crystal Spotless Trading Co
  • The Own Gondola
  • Broad Wash Away Collective
  • Vehicle Spot
  • The Front Fresh
  • Cylinder Chariot
  • Standard
  • MiserableScrub
  • Mere Launder
  • Preoperative Scour Trading Co
  • Sparkle Auto Wash
  • Uniform Spotless
  • SideCar
  • Open up Scrub
  • Swanky Dash
  • Crossbred Pro
  • The Daily Shine
  • The Chalkboard Scrubbed
  • Speedy Trio
  • Machine Spot
  • Shiny Cable Car Collective
  • Tide Waves
  • White Wipe
  • Crowded Cabin
  • Patient Scrubbed Collective
  • MR. Carwash
  • Nice Scrubbed Collective
  • Weekly Whitewash
  • DenseScrub
  • Snap Shine
  • Washanator
  • Compact Chariot
  • Mediterranean
  • Quick & Easy Carwash
  • Washabit
  • NewCar
  • SuperShine 24/7
  • The Exquisitely
  • Blackboard Scrubbed Place
  • Pine Chaparral
  • The Less
  • Stunted Crossbred Collective
  • Awesome CarSpa
  • Come Clean House
  • RR Cleaners

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Car Wash:

Simple is always better

This means a few different things. Your car wash name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your car wash:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.