1,000+ Catchy & Sweet Candy Store Name Ideas [2025]

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Updated: April 14th, 2025

So, you've come up with the perfect candy shop idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your candy shop stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together 400+ candy shop ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your candy shop.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Candy Shop Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of candy shop name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy candy shop name ideas

Delicious
Sugarcoat Pro
Sour Spot
Little Glaze
Rouge
Like Sweets Nhóm
Sticky Confectionery
Cotton Taffy
Round Works
Favorite Collective
More Chronicles
Cheap Place
Cocoanut Sugar
Gummy Chocolate
Penny Group
Yellow & Company
Pure Co
Fresh Glaze
Sugarcoat Works Mix
Love like Taffy Pro
Crushed Works
Jelly Group
Recommend Sugarcoat Spot
Sweet Sweet Confection & Company
Leftover confectionery design
Orange sugar chronicle
Blue tire style
Peppermint Trading Co
Stick Designs
Confectionery Company cotton
Bulk Chronicles
Mixed confectionery model
Expensive icing model
Pink
Crushed breast pump collective
The Candy Corp
Taffy's Favorite Style
Group House Sugarcoat
Lollipop Leftover
Pink Conf Candy Place
And Candy
Gummy Trading Co
Hot Chocolate
Popular Candy
Various styles of confectionery
Love Like
Sour Candy Co
Free Works
The Powder
Style sweets
Chronicles of Canned Gum
Chronicles of Sugar Shells
Groupe Nice Glaze
Orange Chocolate
International Gum
Gummy Place
Many Confectionary Trading Co
Candy Collective
Free Gum & Co.
Round Chocolate
Striped Gum
Cher Sugarcoat
Nice Confect
Sour Gum
Assorted candy
Blue Sugarcoat Co
Sticky Lollipop
Canned Sugar Style
Cheap Chocolate
Liquid Co
Confectionery recommendation
Indoor filling
Ice confectionery
Sticky confection
Striped coating
Delicious confection
Gum flavor Cocoanut
Flavored lollipop
Yellow Spot
House Taffy Pro
Favorite Fresh Chocolate International
Green Gum
Chewy
Liquid Candy activity
Chronicles of canned chewing gum
Sweets location suggestions
Nice Lollipop International
Lemon Confectionary
EyeWorks
Brown Chocolate Place
The Sour
Chocolate Pro
Cotton Confectionery
HardTaffy
The Sugar Glaze Works
Homemade Lollipop Works
Bright Confectionary & Company
The Pink
Less Sugar & Company
Stick Confectionery
Fashioned Taffy
Covered Taffy
Taffy Chronicles
BrownSpot
Sweet Confection & Company
More Sweets Place
Like Confectionary Co
Gum Co
Ice Confection Place
Sour Sugarcoat Co
The Striped Gum International
Gum Pro
The Less
Fresh Glaze & Company
Mixed Sugarcoat Works
The Like
RoundWorks
Taffy & Company
Peppermint Lollipop
CheapLollipop
Confectionary International
The Rock Chocolate Trading Co
Cocoanut Gum
CoveredGroup
GreenGroup
CheapInternational
Soft Confection Designs
AssortedWorks

Creative candy shop name ideas

The Expensive
BoxedPro
SpunChocolate
More Chocolate
BrownLollipop
Stick Sweets Works
LiquidTaffy
RedGum
Ice Lollipop Collective
The Brittle
Sugar Place
HomemadeGlaze
Fresh Confectionery Group
The Popular Sweets Place
Delicious Confectionery
LittleConfectionary
DelectableTaffy
Confectionary Chronicles
Delicious Gum
Made Sugarcoat Co
The Rock
JellyCo
StickSugar
NiceTradingCo
Shaped Glaze Chronicles
The Cull
Leftover Confectionary & Company
ChewyConfectionary
White Sugar International
MadeChronicles
LeftoverTradingCo
The Plain
FreshCo
Hot Sweets Pro
Stick Chocolate Trading Co
Boxed Sugar Designs
Cull Confectionery Place
Homemade Confectionary Collective
Stick Sugar International
Made Sugarcoat
The Bright
Fashioned Lollipop Co
Confectionary Place
Lollipop & Company
Mixed Glaze & Company
Lollipop Designs
Striped Confectionery Trading Co
Confection Works
Sweet&Company
Hard Sugar Trading Co
Chewy Sugar
FavoriteChronicles
PennyConfection
Bright Sugarcoat Designs
Bulk Sweets Group
Boxed Confectionary Collective
Chocolate Group
Blue Sugar Pro
The Sour
The Cull Sugarcoat Pro
LiquidCo
The Brown Confectionery Co
The Crushed Confection & Company
The Brown
CullChocolate
FlavoredChronicles
MoreLollipop
Brown Confectionery
Enough Chocolate International
FreeCollective
Wonderful Taffy Place
NiceCollective
The Free Confectionery Works
The Blue
Cent Taffy
EyeGlaze
FavoriteConfectionary
Confection Collective
Free Confection
FashionedDesigns
White Confectionary Place
Soft Chocolate
The Yellow Taffy Trading Co
The Delicious
LittleSweets
The Sugary
The Lemon Sugar Collective
Chewy Gum
Suggest Sweets Spot
Hard Chocolate & Company
Sweet Chocolate International
GreenCo
CrushedConfectionary
Lemon Sweets Chronicles
Sugarcoat & Company
Chocolate Collective
Boxed Lollipop & Company
The Nice Taffy Place
Sour Confection
Little Taffy Group
The Made Gum Designs
The Expensive Sugarcoat Group
Cent Lollipop
HotGum
Shaped Sugar Trading Co
The Pink Gum Place
Much Sweets Collective
Like Sweets
Stick Gum International
Mixed Sweets Collective
Orange Chocolate & Company
The Assorted Confectionary Pro
CheapConfectionary
SugaryDesigns
The Shaped
SweetSpot
Sugary Confectionery
Stale Confection Pro
Best Glaze
Soft Lollipop
Sweet Taffy
CottonTaffy
WonderfulSugarcoat
The Spun Confectionary Group
SuggestGroup
HardTaffy
Pure Glaze Co
Eye Confectionary

Learn more about starting a candy shop:

Where to start?

-> How much does it cost to start a candy shop?
-> Pros and cons of a candy shop

Need inspiration?

Other resources

Funny Candy Shop Names

The Boxed Gum Place
And Sugar Group
The Pure Confectionery Pro
The Sour
Cent Glaze Co
BrightConfectionary
Liquid Taffy Group
Sweet
FashionedDesigns
Chocolate & Company
AndGum
The Delicious Taffy Group
Sugar Designs
Confectionary Group
Sweets Works
ExpensiveInternational
Plain Chocolate Spot
RockLollipop
ChewyConfectionary
The And
The Expensive Sugarcoat Group
Cull Confection
Cocoanut Confectionary Group
EyeSugarcoat
The Sticky Sweets Pro
Lollipop & Company
SuggestGroup
Chocolate Chronicles
RoundChocolate
Extra Sugar
Peppermint Lollipop
Fashioned Lollipop Co
Wonderful Sweets
Blue Taffy Group
EyeSpot
Much Sugar & Company
ShapedSweets
Expensive Sugarcoat
The Spun Sugar International
Covered Taffy
The Spun Sweets International
Stick Lollipop Collective
Cent Lollipop Pro
The Jelly
LeftoverGlaze
Assorted Confectionery Place
The Penny Sugarcoat Chronicles
MoreSugar
Stale Gum
EyeWorks
The Striped Sweets Group
Sticky Glaze Spot
The Red Sugarcoat Pro
Brown Chocolate Place
LikeGlaze
Peppermint Glaze Trading Co
Expensive Confection & Company
Confection Trading Co
Shaped Glaze Chronicles
Green Sugarcoat Pro
The Hot Confection Designs
Lemon Glaze Co
Confectionary Place
The Striped
FreeSugarcoat
The Extra Sugarcoat Designs
Wonderful Chocolate Pro
The Striped Sugar Place
GummyChocolate
Little Taffy
Brittle Sugarcoat
The Made Lollipop Spot
Soft Confectionery International
Fresh Confection
The Liquid
And Confectionery Works
Ice Confection
The Round Glaze Chronicles
Suggest Sugarcoat Spot
Sugar Group
Fresh Chocolate International
The Homemade Confectionery Trading Co
The Nice Sugarcoat International
SpunWorks
ChewyGum
Chewy Chocolate Designs
Soft Lollipop
Confection Group
Lemon Sugar Spot
AndConfectionery
Hard Taffy
HardTaffy
The Cull Sugarcoat Pro
More Sweets Place
Soft Confection Designs
Peppermint Confectionary Spot
Sugar Glaze Collective
Leftover Sweets
Covered Taffy International
The White Confectionery & Company
FreshTaffy
Sugarcoat Chronicles
Popular Sugar Pro
StickSugar
The Yellow
EyeGlaze
Much Confectionary International
Sugarcoat Place
The Cotton Lollipop Chronicles
The Orange
The Hard Lollipop Place
The Bright
Bright Confectionary & Company
The Best
The Enough Sugar Spot
YellowSpot
The Brittle Glaze Co
The Hard Sugar & Company
More Gum
SugarPlace
The Brown
Sweets Pro
FlavoredTaffy
Favorite Confection Trading Co
The Striped Gum International
FlavoredChronicles
Stale Sweets
Confectionery Collective

Cool candy shop name ideas

Cotton Sugarcoat International
Little Taffy Group
The Shaped
Like Glaze Works
RockConfection
Hard Taffy
Yellow Sweets
The Red Sweets Spot
PennyConfection
Hot Sugarcoat Trading Co
The Rock Chocolate Spot
Penny Taffy
The Little Sugarcoat Place
The Wonderful Chocolate Pro
CheapInternational
Brown Sugar Chronicles
The Covered Lollipop Works
The Suggest Glaze Trading Co
The Jelly
CullInternational
RoundWorks
Eye Chocolate Trading Co
The Made Gum Designs
Sugar Taffy
The Less Chocolate Works
SpunChocolate
Homemade Confectionary Collective
Gum Spot
BrownSugarcoat
Gum International
Crushed Glaze Place
Sugar Group
Spun Sugarcoat
Sour Sugarcoat Trading Co
SpunLollipop
Gummy Confectionery Chronicles
Made Confection Designs
Eye Sweets Collective
Cocoanut Glaze Spot
BestGum
Nice Chocolate
YellowGlaze
CrushedWorks
The Made Glaze Works
Enough Chocolate International
Hot Taffy
The Plain
Hot Glaze
FreeSugarcoat
The Brown Confectionery Co
DelectableCo
The Hot
Stick Sweets Works
Enough Confectionery Designs
Fashioned Confectionery Works
Yellow Taffy Works
SugarPlace
Less Sweets
BrightConfectionary
The Much Lollipop International
Gum & Company
Green Glaze Co
PinkConfectionery
Liquid Sweets Works
The Pink Gum Place
FavoriteChronicles
Cull Confection Co
And Sugar Group
Lemon Glaze Co
Made Taffy
Sour Confectionery
Peppermint Lollipop & Company
EyeWorks
Much Sweets Collective
Confection Collective
Soft Confection Designs
The Red Taffy Co
Delectable Confectionery International
StaleConfection
Stick Confectionery Place
Sweet Lollipop Co
Nice Lollipop International
WhiteGum
The Lemon Confectionary Trading Co
Lollipop Trading Co
The Much Confectionary Designs
Pure Gum & Company
Ice Sweets Spot
The Popular
Lemon Sugar Spot
Stick Chocolate Trading Co
FashionedCollective
EyeCo
ChewyConfectionary
Hard Sugar Trading Co
FavoriteConfectionary
StripedCollective
Chocolate Group
Confectionery Trading Co
The Brown Sugarcoat Works
Suggest Sugar Spot
The Soft
Sour Confection
RedGum
PlainGum
The Sticky Sweets Pro
And Confectionery Works
Brittle Sugarcoat
Chocolate Designs
Cent Taffy
PlainConfectionery
Popular Confectionary & Company
The Peppermint Glaze International
EyeGlaze
Jelly Confection
The Nice Taffy Place
LeftoverTradingCo
The Cotton Lollipop Chronicles
Cocoanut Sweets
The Homemade Confectionery Trading Co
Sugar Pro
The Best Chocolate Designs
HotConfectionery
White Sweets Group
Enough Sugarcoat Pro
Gummy Sweets Group
HotChocolate
Leftover Confectionery

Unique candy shop name ideas

Cent Sugar
Pink Confectionary Place
Sugarcoat Works
Powdered Sweets Pro
SuggestConfectionery
Penny Confectionary Works
PowderedConfectionery
Green Gum Group
Lollipop Works
The Leftover
DelectableSugarcoat
CottonSugarcoat
Stick Gum Place
The More Taffy Trading Co
LikeSweets
The Spun Confection International
CocoanutSpot
LiquidWorks
Stale Sweets
Liquid Confectionary Collective
BrightSugarcoat
BoxedPro
HomemadeConfection
Leftover Confectionary & Company
The Stick Confectionery Place
CottonConfectionary
Sugar Collective
BrittleSugar
HotPro
LeftoverInternational
Rock Gum Collective
ShapedPlace
The White Chocolate Spot
FlavoredChronicles
Eye Confectionary
Cheap Chocolate Place
Much Sugar & Company
The And Confectionery Designs
Assorted Confectionery Works
The Fresh
The Orange
Cocoanut Sugarcoat
SoftConfectionery
The Sour Sweets Works
Fresh Gum Designs
Glaze International
Confection Place
Bulk Confection
The Delectable Confectionary Group
Striped Confectionery Trading Co
Wonderful Confection International
Extra Sugar
The Wonderful Lollipop & Company
Blue Sugar Pro
Sour Sugarcoat Co
Lollipop Co
The Extra
Green Sugarcoat Pro
PinkSweets
The Nice Sugarcoat International
Sweet Chocolate International
HardInternational
The Hard Sweets Place
The Less Lollipop International
Sweet Gum Chronicles
AssortedSugar
IceWorks
Bright Sugarcoat Designs
CullLollipop
The Expensive Glaze Designs
Plain Lollipop
Bulk Glaze Chronicles
Much Confectionary Trading Co
And Sugarcoat
Suggest Sugarcoat Spot
Cull Confectionery Place
Favorite Chocolate Co
Little
Confectionary Chronicles
The Cocoanut
Ice Confectionary Trading Co
Confectionary Trading Co
BrightCollective
The Soft Taffy Group
Sweets Co
Homemade Lollipop Works
The Extra Gum Trading Co
Cotton Confectionary Trading Co
Sugar Place
Fashioned Sugarcoat & Company
Bright Confectionary Pro
Sugary Confectionery
Stale Confection Pro
Sticky&Company
WhiteSugarcoat
Pure Gum Place
GreenGroup
Confectionary Group
The White Confectionery & Company
The Mixed Sugarcoat & Company
Sweet Gum International
StripedSweets
The Delicious Glaze Group
The Brittle
Chewy Chocolate Designs
Flavored Lollipop
Sweet Glaze Co
Little Taffy
SuggestConfection
Mixed Sugarcoat
Rock Chocolate
Bulk Sugar
FreshTaffy
Wonderful Sweets Co
CheapChocolate
Soft Confection Works
Cent Glaze Co
CheapSugarcoat
Less Sugar & Company
Chewy Confectionery
The Much Sweets Group
StripedGum
Glaze Pro
Penny Gum Works
Stick Lollipop Collective
Peppermint Lollipop
Eye Confectionary Chronicles
Made Chocolate Spot

Cute candy shop name ideas

Liquid Sweets Trading Co
Confection Trading Co
The Much Gum Co
Cocoanut Confectionary Trading Co
The Stale Taffy Group
The Enough
The Penny Sugarcoat Chronicles
The Shaped Sweets Group
Fashioned Lollipop Co
And Sweets
Popular Confection Group
More Confectionery
Striped Lollipop
The Crushed Chocolate International
Popular Taffy Group
Liquid Taffy Group
LikeGroup
The Sugar Glaze Works
Pink Lollipop Spot
Covered Taffy International
The More Taffy & Company
Sweet Chocolate Spot
Free Confection
CottonDesigns
Homemade
The Hard
RoundChocolate
Chocolate International
Cull Confection
PennyGroup
Orange Sweets Spot
The Spun
White Taffy Spot
Penny Confectionery
LessInternational
StripedSugarcoat
Chewy Chocolate Trading Co
The Cheap Lollipop Group
Green Confectionery Pro
Gummy Lollipop
Leftover Lollipop Chronicles
Popular Sweets
FreshSugarcoat
MuchGroup
The Extra Sugarcoat Designs
The Free Confectionary Chronicles
Made Sugarcoat Co
CottonTaffy
Cheap Sugar Chronicles
Delicious Confectionery
CullTaffy
Lollipop Group
LeftoverGroup
BulkDesigns
Boxed Confectionary Collective
Glaze Chronicles
The Blue Sugarcoat Co
Sweets Collective
The Eye
Wonderful Sweets
Made Confectionary International
Enough Sugarcoat
The Delectable
White Confectionary Place
Boxed Chocolate & Company
StickyConfectionery
Jelly Taffy
The Popular Confection Designs
The Free Sugarcoat & Company
Wonderful Chocolate Pro
The Powdered
The Gummy Sugarcoat Works
MuchTradingCo
The Free
Fresh Confectionery Group
Cocoanut Confectionary Group
The Boxed
Confectionary & Company
Made Chocolate
The Penny
Stick Gum International
The Cull
The Little Glaze & Company
BestConfection
Cocoanut Glaze Designs
Sugar Sugarcoat Spot
The Red Sugarcoat Pro
Wonderful Glaze & Company
Sugarcoat Trading Co
Homemade Glaze
More Sweets
Delicious Confection Pro
Peppermint Confectionary Spot
The Gummy Sweets Trading Co
RoundChronicles
The Striped
The Spun Confectionary Group
Sugar Works
Popular Confectionary Chronicles
Plain Sugarcoat & Company
The Best Sweets Works
AssortedSpot
The Liquid
More Gum
CheapPlace
Chocolate Spot
The Striped Gum International
The Assorted Confectionary Pro
Delectable Confectionary
Cent Sugar Collective
Brown Chocolate Place
Rock Chocolate Collective
Red
The Cocoanut Sugarcoat Trading Co
More
Chocolate Chronicles
EyeSugarcoat
FashionedDesigns
The Fashioned
The Striped Sugar Place
Taffy & Company
Yellow&Company
Jelly Confectionery Spot
Striped Sugarcoat
BrownSpot
Like Confectionary Co
The Nice Chocolate Designs
The Spun Sugar International

Clever candy shop name ideas

Gummy Glaze International
CullConfectionery
Sticky Confection
Gum Group
PlainCollective
StickWorks
Much Confectionary International
Soft Glaze Pro
Soft Gum & Company
The Expensive Sugarcoat Group
Favorite Taffy Designs
Rock Confectionary International
DeliciousInternational
Brown Confection
Glaze Designs
The White Confectionery Trading Co
Enough Glaze
OrangeConfectionery
Lollipop Spot
Yellow Confectionary Group
Confectionary Place
Sweets Pro
Sticky Glaze Spot
Like Sweets Group
StickSweets
Crushed Glaze Trading Co
Nice Glaze
Lollipop & Company
The And Confection Trading Co
Cent Lollipop
The Made Lollipop Spot
Taffy Chronicles
SweetSpot
Bulk Sweets
White Gum
Soft Lollipop
CentGlaze
NiceCollective
The Free Confectionery Works
MadeChocolate
FavoriteSugar
Powdered Sweets Group
Popular Confectionary Place
Confectionery Works
BestLollipop
Shaped Sugar Trading Co
FlavoredTaffy
Brown Confectionery
AndConfectionery
Free Gum Trading Co
Hot Sweets Pro
Jelly Sugarcoat Place
The Flavored
The Fresh Chocolate Place
PennyConfectionery
Fresh Confection
The Fresh Confectionery Spot
The Delicious Glaze Place
BrownLollipop
Sugary Lollipop
Nice Confectionery Place
Much Confection Designs
SourSpot
The Made Lollipop International
The Favorite Taffy Pro
AssortedGum
The Stale
The Chewy Sugar & Company
Stale Glaze
Nice Sweets
The Cull Sugarcoat Pro
YellowGum
Gum Chronicles
Taffy International
Made Lollipop Chronicles
The Free Glaze Spot
Glaze Place
Soft Confection International
Glaze Co
Stick Confectionery
The Blue Confection Collective
Sweet Sugarcoat Trading Co
The Much
AssortedConfectionery
Brittle Glaze Group
EyeSpot
Brown Taffy
FlavoredConfectionery
CullChocolate
Much Confection Works
OrangeTaffy
FreshGlaze
The Hard Sugar & Company
RockLollipop
Sugarcoat Collective
The Bulk
PureCo
GreenCo
RockSweets
Sweet Glaze
ChewyGum
Homemade Confection Spot
HardTaffy
Less Glaze Works
Suggest Sweets Spot
Leftover Confectionary Designs
Much Glaze International
Orange Confection Chronicles
Covered Taffy
The Mixed Taffy Works
Less Gum & Company
The Favorite
MadeChronicles
Sugarcoat Chronicles
The Delicious Taffy Group
Peppermint Glaze Designs
Sour Gum Place
JellySpot
StripedGroup
White Confectionery
Nice Confectionary Works
Free Gum & Company
The Chewy Gum & Company
Stale Glaze Chronicles
Stick Confection Pro
OrangeCollective
The Delectable Confectionary Works
YellowSpot

Best candy shop name ideas

Striped Glaze
Soft Confectionery
ExpensiveInternational
StaleInternational
Soft Chocolate
Bulk Sweets Group
HotGum
Red Taffy Designs
MoreChronicles
EyePro
Confectionary Co
FreeSpot
Stick Sugar International
Best Chocolate Collective
Soft Confection
Confectionery & Company
FreshCo
SoftPlace
Bulk Chocolate Spot
The Peppermint Sugar International
Sticky Gum Trading Co
Chewy Confectionary Place
More Sweets Place
MoreSpot
CocoanutCo
Expensive Confection & Company
Sugar Glaze Collective
Chewy Gum
The Homemade
Sticky Taffy
Best Glaze
Pink Sweets Co
Liquid Lollipop Place
Fresh Confection & Company
SweetSweets
LikeGum
Sugar Gum
The Eye Taffy Co
Sweet&Company
The Covered Gum Co
Crushed Sweets
The Leftover Sweets International
Taffy Pro
White Gum Chronicles
The Sticky Sugarcoat Place
Chewy Sugar Designs
The Enough Sugar Spot
Taffy Designs
StaleGroup
Hard
Sugar Sweets
The Made
Brown Taffy Spot
HardDesigns
Confectionery International
Favorite Sugarcoat
Chocolate Pro
GummyChocolate
RockDesigns
Gummy Confectionary Group
Assorted Confectionery Place
The Suggest
Orange Chocolate & Company
Cull Sugarcoat Chronicles
The Mixed Lollipop Collective
Stick&Company
SugaryDesigns
The Cent
EnoughWorks
Blue Gum
Nice Taffy Pro
Delectable Taffy
The Mixed
The White Confectionary Spot
The Stale Glaze & Company
StaleSugarcoat
LessDesigns
Pure Taffy Chronicles
CheapPro
Sugarcoat International
MoreConfectionery
BlueChocolate
SourGum
Little Lollipop Trading Co
Sweets Works
The Cull Lollipop Chronicles
CoveredGroup
Striped Confectionery
Pink Confectionery
StaleDesigns
Brown Sweets
And Gum Co
Powdered&Company
The Like Lollipop Spot
SpunWorks
Fresh Chocolate International
The Free Confectionery Chronicles
Sugarcoat & Company
BulkChronicles
StickDesigns
Sweet Confection & Company
AssortedGlaze
Cheap Sugarcoat
Flavored Gum Pro
LikeDesigns
StickSugar
The White Confectionary Trading Co
Sour
Taffy Collective
The Like
StickChocolate
The White
The Brown
Taffy Spot
The Popular Sweets Place
PeppermintTradingCo
Sweet Taffy
Enough Lollipop & Company
LiquidCo
FreeCollective
Striped Glaze Collective
The Mixed Confectionary Designs
LiquidConfection
PowderedGroup
The Cent Glaze Works
Soft Chocolate Trading Co
Little Lollipop Co
Sugarcoat Spot

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Candy Shop:

Simple is always better

This means a few different things. Your candy shop name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your candy shop:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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