Pawstruck

Kyle Goguen

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Pawstruck is an American natural dog treats company. The company was founded in 2014 by Kyle Goguen and is based in Southern California.

Bully Sticks, Dog Bones, Antler Dog Chews & more from the leader in natural dog treats. Family owned & operated with your dog's health in mind. Shop today!

Company History

Kyle Goguen details the beginnings of their company in their Starter Story interview: (source)

Q: How did you get started on Pawstruck?

I'll always be an entrepreneur at heart. I founded my first eBay store at 16 when local restaurants refused to hire me—apparently having zero work experience isn't a desirable attribute.

eBay was my marketplace of choice for the next two years. From electronics to designer women's clothing, I sold anything and everything I could get my hands on.

One thing I have learned to do is give up micro-managing. As a leader, giving up control is hiring capable people to handle tasks that you need not do.

I was forced to do business under my dad’s name because of my age (shhh, don't tell PayPal...). I spent most of the profits purchasing inventory, which filled my parents' garage. Every other cent went straight into my savings account.

At 18, I headed off to USC—majoring in Industrial & Systems Engineering with an emphasis in Information Systems & Operations Management (quite a mouthful, right?). I put my eBay business on hold in an attempt to focus on my studies. That didn’t last long as tuition quickly did a number on my savings. Rather than jump back into eBay, I scooped up a few part-time jobs—one on campus as a Video Technician and the rest as a College Ambassador for brands like PlayStation, Monster Energy, and Ubisoft.

I rode that wave until I finished my Bachelor's and eventually my Master's. My Master's was in a much easier to pronounce field, Engineering Management. With my degrees in hand, I made an illogical decision (in the eyes of many) and chose to avoid a career as an engineer—the thing I had been training to do for over 5.5 years. Instead, I returned to my passion, eCommerce entrepreneurship and Pawstruck.com was born. Yes, a career in engineering could have been fulfilling both financially and emotionally, but I came to the conclusion it wasn’t for me. Like many of you out there, I’m an entrepreneur at heart and didn’t like the idea of being chained to a desk working a monotonous 9-5 job.

Source (source)

Technology

Pawstruck is built on Amazon, Cratejoy, Bing Shopping, eBay, Google Shopping, and Shopify.

They use Klaviyo for their email. Zendesk and TawkTo for their customer service. Slack, Google Suite, Airtable, Asana, and Evernote for their productivity.

They use Adobe Suite and Canva for their design. Facebook, Instagram, YouTube, Twitter, Pinterest, and LinkedIn for their social media.

Company History

Technology

References