Ice Shaker

Chris Gronkowski

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Ice Shaker is an American insulated stainless steel bottles company. The company was founded in 2016 by Chris Gronkowski and is based in Southlake, Texas.

Ditch your old smelly plastic shakers and say hello to the insulated Ice Shaker™ protein shaker. This tumbler is odor-free and holds ice for over 30 hours. Take your workout or beach party to the next level! ✓Seen on Shark Tank!

Company History

Chris Gronkowski details the beginnings of their company in their Starter Story interview: (source)

Q: How did you get started on Ice Shaker?

The middle of 5 brothers, being the shortest meant I had to do something to stand out.

I was able to excel in school and in the weight room but struggled to get an athletic scholarship to play college football. After signing a letter of intent to go play at the University of Penn. and getting accepted into the Wharton Business school, I ended up getting a late scholarship offer to play division 1 football and accepted it. After playing college football, I had a chance to play in the NFL for 3 seasons.

After my football career ended in 2014, I continued to live a healthy lifestyle and went to the gym almost every day. After a hot summer day in Dallas, the shaker bottle that I was using was warm and smelly by the time I got to the gym.

This is when the Ice Shaker was born. A kitchen grade vacuum insulated shaker bottle that would keep my drinks ice cold all day long, not just at the gym but everywhere I went. I saw other bottles on the market that were doing really well that were using this material and vacuum insulation, but they were all extremely hard to fill and clean, and none of them had a way to mix powders.

At this time, my wife and I were already growing a successful business, EverythingDecorated.com. The experience that we had from growing a successful ecommerce site definitely helped grow with starting Ice Shaker and getting it off to a fast start. We were able to use our own money that we had generated from Everything Decorated and my NFL career to finance Ice Shaker.

how-chris-gronkowski-left-the-nfl-and-created-a-successful-business

Source (source)

Technology

Ice Shaker is built on Shopify.

Company History

Technology

References