Dream Pops

David Greenfeld

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Dream Pops is an American vegan ice cream company. The company was founded in 2016 by David Greenfeld and is based in Los Angeles, CA.

Plant-based ice cream. Packed with superfoods. Dairy, gluten and soy free. All under 100 calories with no artificial additives or stabilizers. We figured it was time to bring ice cream into the 21st century – with real food and real ingredients that you can actually pronounce.

Company History

David Greenfeld details the beginnings of their company in their Starter Story interview: (source)

Q: How did you get started on Dream Pops?

Before jumping head-first into vegan ice cream, I spent quite a bit of time in the finance world. I previously was an investment banking analyst and associate at Houlihan Lokey in their TMT and Consumer Retail divisions.

While there, I was able to grasp an understanding of how businesses were built, capitalized and operated. I decided to leverage this skill-set to pursue my dream of building my own business.

But why ice cream? It’s kind of a funny story and begins in Cartagena, Colombia. After a rocky break-up, my closest friends from college convinced me to go on a boys trip to Cartagena. During that trip, I came across vibrant paletas shops and stands and was intrigued by the ice cream category.

With some inspiration from the booming pressed juice market, I wondered why the same model couldn’t be applied to frozen novelties and plant-based ice cream. I called my childhood friend David Cohen who had experience in the food space working for a company called Yeastie Boys Bagels and we began iterating and toying around with the idea of healthy popsicles.

By chance, my firm offered me the opportunity of a lifetime to move to Milan as an Associate investment banker and I was exposed to the birthplace of ice cream. I managed to come across my partner on an obscure food blog covering the future of ice cream in Europe. After reading about him, I left him multiple voicemails to which he finally answered and agreed to let me visit his lab in Berlin. After I had tried the product he developed, I knew he was onto something and convinced him to partner with us and launch what is now known today as Dream Pops in August of 2016.

Source (source)

Technology

Dream Pops is built on Shopify.

They use Google Suite, Dropbox, and Slack for their productivity.

Company History

Technology

References