1,000+ Unique Brewery Names

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Updated: April 14th, 2025

So, you've come up with the perfect brewery idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your brewery stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best brewery ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your brewery.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Brewery Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of brewery name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy brewery name ideas

The Dutch Beer
Enormous Diner Pro
Big
Big Brasserie
The Adjoining
Neighbouring Brewer Spot
The Commercial
Oldest Malt Place
The Deserted
Corresponding Drunkenness Co
The Enough
The Fatty
The Original Malt
Distillery Group
The Sour Booze
Floor Beer
ConvertedBrewery
Barrel Barley Wine
Local Beer Collective
Flourishing Diner Pro
Cetyl
Giant Malting Spot
LargeBrewery
The Famous Brewer
Thriving Brasserie Spot
Ether Booze Trading Co
Belgian Pilsner Group
Brewery Collective
Deserted Diner Group
Diner Collective
Old Brasseries
The Adjoining Brasserie
Crude Booze
Breweries Brewery
Brewer Pro
Giant Malting Pro
Distillery Spot
Big Brewer
HotAlcohol
Alcoholic Beverage Trading Co
Owned Distillery
The Adjoining Brewer
Care Beer
The Enormous Diner
The Enormous Brewing
Excessive
Beer Diner Co
WarmBeer
Ale Trading Co
Catcalls Alcohol
Acetic Alcoholic
Phenylethyl Intoxication Trading Co
The Iced
DisusedBrewery
The Primary
The Homemade
Brewpub Group
Neighbouring Brasserie
Bad Booze
Smallest Malting
Outlaw Alcohol
The Porter Diner
The Thriving
Commercial Brewpub
Brewers Trading Co
YellowBrewery
SecondaryAlcohol
RivalBrewery
Alcoholic Beverage Place
Fare Beer
EnoughAlcohol
The Famous
DanishBrewery
The Bavarian Brewing
The Brewed
Bavarian Brewing
Anymore Alcohol
Ethylic
Amyl Alcoholic Beverage
Homemade
Regular
Concur Beer
Profitable Brewer Trading Co
Extensive Brewer Pro
The Benzyl
Own Microbrewery
First Malting Co
Cent Alcoholic Co
Phenyl
Barrel Bock Beer
Amyl Alcoholometric
Belgian Brasserie
Confer Beer
Profitable Distillery
Rival
Brasserie Group
The Smallest
The Chain
The Cheap
Thriving Microbrewery Group
Brewing Co
Brewer Spot
The First Brewer
Huge
Brewing Group
The Biggest Malting
Giant Brewpub Trading Co
Malt Group
Drinking Pro
The Local Brewing
Century Diner Trading Co
Best Budweiser
ProofAlcohol
Inspire Beer
The Huge Brasserie
DomesticBeer
The Cold
The Butyl

Creative brewery name ideas

Finished
HotAlcohol
The Primary
Extensive Brasserie
Flourishing
The Bavarian
Largest
The Lager
Only
Anhydrous Alcoholometric
Immense Distillery Trading Co
First Brasseries Spot
Amylic Alcoholic Beverage
Bavarian Brewing
Famous
Acetic Alcoholic
The Huge Brasserie
The Independent Diner
HotBeer
Avoid Alcoholic
Avoid Antiseptic
Bitter Budweiser
Trihydric Drink Group
The Cold
The Nearby Brewer
Excessive
The Stale Lager
Largest Beer Place
Brewing Group
Biggest Brasserie
The Enough Brewers
Brasserie Group
Acid Antiseptic
Corresponding Drunkenness Co
Brewing Co
The Bitter Booze
OwnedBrewery
Defunct Diner
BloodAlcohol
Belgian Brewmaster
Adjoining
Local Beer Trading Co
Alcoholic Beverage Spot
Typical
Rival Malt
The Barrel
Disused Malt Co
Deserted
Distilled
OriginalBrewery
Only Brasserie Place
Celebrated
Brasseries Co
The Amylic
Oldest Diner Spot
DefunctBrewery
Dutch Malting Collective
Diner Trading Co
Adjoining Brewing
Crude Inebriant Co
Enormous Diner Collective
Diner Collective
Propyl Intoxication Collective
The Major
The Czech Brewer
Municipal Brewer
Much Ale
AqueousAlcohol
MoreAlcohol
Fetal
The Stronger
AcidAlcohol
Table
The Adjoining Brasseries
Great Brewer Place
Small
The Absolute
The Municipal
Distillery Pro
The Huge
Alcoholic Beverage Trading Co
The Synthetic
Rival
Acetic Amyl Alcohol
DilutedAlcohol
The Rival
Later on Alcohol
The Immense
The Enormous Diner
The Best
Distillery Place
Denatured Intoxicant Spot
Profitable Brewpub Trading Co
IndependentBrewery
AmylAlcohol
Century
The Smallest Malt
The Liquid
Small Brasserie Group
Suds Place
DarkBeer
The Adjoining Brasserie
Intoxicant Pro
Successful Brasserie Co
Ether Drink Collective
Brasseries Collective
Monologue Alcohol
Amylic
The Cool
The Adjoining Brewer
The Old Beer
Porter
Malt Trading Co
ThrivingBrewery
The First Brewer
Drunkenness Group
Amyl Intoxicant
Bitter Booze

Learn more about starting a brewery:

Where to start?

-> How much does it cost to start a brewery?
-> Pros and cons of a brewery

Need inspiration?

-> Other brewery success stories
-> Marketing ideas for a brewery
-> Brewery slogans

Other resources

-> Brewery tips

Funny Brewery Names

Amyl Antiseptic
Biggest Brewmaster
Avoid Alcoholic
Profitable Brasserie Collective
Adjoining
The Weak Brewers
Big Brasseries
Independent Microbrewery Co
Largest Brewing Co
Defunct Diner
Suds Place
The Famous Brewer
Typical Distillery Place
DarkBeer
Converted
Immense Brasseries Trading Co
The Disused
Regional
Intoxicant Group
The Historic Brewer
The Rival Brewpub
TinyBrewery
Drunkenness Collective
Amylic Alcoholic Beverage
Owned Brewpub Trading Co
Great
Smallest Brewing Collective
Made Ale Collective
New Brasseries Trading Co
Excess Alcoholic Beverage Co
Small
Biggest Brewhouse
Thriving Brewpub Co
Acetic
The Homemade
The Deserted Distillery
The Best
Outlaw Alcohol
BarrelBrewery
Adjoining Brewpub
Best Budweiser
Big Brewer
The Enough Pilsner
Malting Trading Co
Prosperous Beer Group
AceticAlcohol
Hot Suds Co
Beer Diner Co
Historic
Distillery Place
Malt Pro
The Cool
Former Brewer
ModernBrewery
Drunkenness Group
DutchBrewery
Own Microbrewery
Cheap Brewery
BloodAlcohol
Commercial Beer Trading Co
The Thin Keg
The Czech
The Independent Malt
Celebrated
TraditionalBeer
Big Bock Beer
The Rival
The Gigantic Distillery
Beer Brewing
The Modern Brewpub
HotAlcohol
BeerBrewery
Small Suds Pro
Beer Place
Deserted Beer Group
DenaturedAlcohol
Domestic Drink
NearbyBrewery
MajorBrewery
The Dutch
The Micro Distillery
Porter
Drinking Collective
Brewery Collective
Acetic Alcoholic
Irish Brewing Spot
The Prosperous Diner
Historic Malt Trading Co
The Aqueous
Root Pilsner
Profitable Brewpub Trading Co
Disused Malt Co
The Adjoining Brasserie
Biggest Brewpub Trading Co
Bavarian Brasseries
Inebriant Trading Co
Beer Group
Celebrated Malting Spot
Seventy four Alcohol
Regular Ale Co
Acetic Alcoholometry
Avoid Amyl Alcohol
Municipal Brewer
Isoamyl Drinking
YellowBrewery
Local Beer Trading Co
Modern Malting Collective
Flourishing Brewing
Store Beer
Extensive Malting Group
Pale Brewery
Butyl Drink
FirstBrewery
Tiny Diner Co
Beer Brasserie
The Anti
CrudeAlcohol
The Brewed

Cool brewery name ideas

Cetyl
ThrivingBrewery
The Ethyl
Brewer Trading Co
Small Brasserie Group
Converted
Drunkenness Group
Brewery Pro
Big Bock Beer
The Profitable
Old Brasserie Place
The Local Brewing
The Successful
The Largest Microbrewery
Transfer Beer
Anymore Alcohol
The Anhydrous
BiggestBrewery
Thriving Microbrewery Group
DilutedAlcohol
Big Bottling Plant
Propyl Intoxication Collective
Brewery Co
HugeBrewery
The Gigantic Distillery
AdjoiningBrewery
Neighbouring Brewer Spot
Belgian Brasserie Place
First
Apple sauce Alcohol
The Rival Brewpub
Care Beer
Butyl Drink
Smallest Malting
Adjoining
Car Beer
Prosperous
Huge Brewpub
The Thin Keg
Disused Diner
Excess Alcoholic Beverage Co
Biggest Brasseries
Flat Suds
RivalBrewery
The Little
Foolery Brewery
HotAlcohol
Former Distillery
The Huge Brasserie
The Gigantic
Micro Microbrewery Place
Disused
Original Brewing Place
Absolute Alcoholics
The Fetal
Irish Brewing Spot
Oldest
Great Beer
Thriving Brewpub Co
Biggest Malt
Enormous Diner Collective
AqueousAlcohol
Alcoholic Beverage Collective
The Dutch Malt
Cheap Drunkenness Spot
Brewing Group
The Favorite Ale
Moor Beer
The First
The Beer
Free Alcoholic Beverage
Aliphatic Inebriant
Barrel Brewing Place
Avoid Alcoholic
Beer Pro
Require Beer
Weak Brewery Collective
Excess
Giant
First Malting Co
The Neighbouring
Malting Group
Original
The Enough Pilsner
Share Beer
The Thriving
Made Ale Collective
TinyBrewery
OwnBrewery
Flourishing Microbrewery Group
Malting Place
OccasionalBeer
The Corresponding
The Alcoholic Suds
MuchAlcohol
The Danish
First Malt
The Old Beer
Synthetic Booze
The Converted
Ether Booze Trading Co
Giant Brasserie
The Known
Brasserie Collective
Homemade
First Beer
Oldest Brasserie Group
Bavarian Bottling Plant
Monologue Alcohol
BrewedBeer
Empty
Seventy four Alcohol
The Original Brewing
Biggest Beer
Domestic Drink
The Enormous
Distillery Spot
Allylic Alcoholometer

Unique brewery name ideas

Modern Malting Collective
Amylic Alcoholic Beverage
The Butyl
The English
Typical Brewing
Where Beer
The Irish Microbrewery
Brewpub Spot
The Enormous Brewing
Eggnog Alcohol
Bavarian Beer Group
Catcalls Alcohol
Aliphatic Alcoholic Beverage
Microbrewery Co
Porter Brasseries Place
Municipal
Iced Ale Place
The Deserted
The Own
Typical Distillery Place
Barrel Brewhouse
Suds Spot
First Diner Spot
The Disused Brasseries
Brewing Pro
The Enough Brewers
The Original Brasseries
The Green
Extensive Malting Group
Rival Malt
The Smallest
Bavarian Brasseries
Century Diner Trading Co
Typical Malt Group
MuchBeer
Distillery Pro
DanishBrewery
The Large
Thriving Brasserie Spot
Prosperous Beer Group
Flourishing Brewing
CheapBeer
Brown Booze
The Belgian Brewpub
The Yellow
The Famous Brewer
Malting Collective
MoreAlcohol
Famous Beer Pro
The Bavarian Brewing
Drink Spot
Adolescent Amphetamines
The Celebrated
Drunkenness Place
Dutch Beer
Converted Brasserie
Bavarian Brewer
The First Brewing
The Bavarian
PolyhydricAlcohol
Prenatal Intoxication Trading Co
Typical Malt Spot
Drunkenness Collective
Own Malting Pro
The Municipal
Malt Pro
Barrel Bock Beer
FormerBrewery
The Cold
LightBeer
The Only
Acetic
Amyl Alcoholometry
Flourishing Diner Pro
Historic Brasserie
Blood Drinking Group
The Bottled
DefunctBrewery
Domestic Keg Trading Co
The Bock
Sweet Ale Co
Successful Brasseries
Alcoholic Pilsner Trading Co
Here Beer
DesertedBrewery
Barrel Brasseries Pro
Immense Microbrewery Group
Neighbouring Brewer Co
Original Malting Trading Co
Immense Brewer
Amyl Alcoholometric
Century Malting Spot
The Century Beer
The Century Malting
Crude Drunkenness Group
The Modern Brewpub
The Prosperous
New Microbrewery
Dissolve Alcohol
Chilled
Hot Suds Co
Brewing Spot
Century Brewpub
Independent Microbrewery Co
Biggest Malt Collective
Suds Collective
Big Brasseries
The Biggest Malting
Defunct Brasserie Group
The Barrel Microbrewery
The Hot Drink
Extensive Distillery Collective
Bitter Suds
The Hot
Stronger Intoxicant
Belgian Brew
Dire Beer
Diner Spot

Cute brewery name ideas

The Disused Malting
Phenylethyl Alcoholic Place
SmallBeer
The Benzyl
Smallest Brewing Collective
Belgian Brasseries
Only
Giant Malting Collective
Deserted Diner Group
Own Microbrewery
Cheap Brewery
Bavarian Bier
BrownBeer
MicroBrewery
Brasserie Place
Medicinal
Octyl
The Isoamyl
Isoamyl Drinking
The Fatty
Amyl Alcoholics
Famous
Dilute
Historic Brasseries
Neighbouring Brasserie
Hare Beer
Oldest Diner Spot
Immense Brasserie
The Amyl
Brewpub Pro
Century
Belgian Brasserie
The Century
Former
The Flourishing
The Known Malt
Disused Brewing
The Brewed
The More Drinking
Owned Brasseries Spot
Beer Co
Ginger
NewBrewery
Concur Beer
Bad Booze
Immense Distillery Trading Co
StraightAlcohol
Puberty Brewery
Belgian Beer
Malt Place
The Avoid
RegionalBrewery
The Original
Bavarian Brewery
Typical Distillery
The Thin Booze
Irish
Gigantic Malt
Brewed Bare
The Typical
The Modern Brasseries
Acetic Alcoholometry
TraditionalBeer
The Great Brasseries
Avoid
Major Microbrewery Co
MunicipalBrewery
Butyl
Small Malt Pro
Brewer Collective
Inebriant Group
Alcoholic Beverage Trading Co
Typical Malt Co
The Stale Lager
The Municipal Diner
Modern Malt
Independent
Inebriant Trading Co
Brasseries Collective
Known Malting Spot
Microbrewery Trading Co
The Acid
The Ether Alcoholic
The Commercial Diner
The Belgian Distillery
CenturyBrewery
Beer Brewing
Excellent Brewers Collective
Irish Beer
Defunct Brewpub
The Defunct Brasserie
The Absolute
Profitable Brewpub Trading Co
Ethylic
The Own Brewpub
Belgian Brewer
The Czech Brewer
CelebratedBrewery
Outlaw Alcohol
Brasserie Group
The Regional Distillery
OldestBrewery
The Weak Brewers
Distillery Co
Bavarian
The Municipal Brasseries
Small
Belgian Brewpub
Barrel Barley Wine
Famous Brasserie Trading Co
The Great
Much Ale
Applesauce Alcohol
FattyAlcohol
ProofAlcohol
Deserted Beer Group
Distillery Trading Co
Table

Clever brewery name ideas

Pale
FlourishingBrewery
Long shot Alcohol
Only Beer Trading Co
Ensure Beer
Alcoholic Place
Pair Beer
Brewers Collective
DomesticBeer
Prosperous Brewpub Trading Co
Tom foolery Brewery
Largest Brewpub
Smallest
Barrel Brewing Pro
DarkBeer
Occur Beer
Smallest Microbrewery Co
Bavarian Malt Spot
The Nearby Brewer
Profitable Distillery
The Mild Lager
Diner Group
Acetic Amyl Alcohol
Bottled Brewery
Huge
Historic Malt Trading Co
Beer Brewpub Place
Hot Drink
ExtensiveBrewery
Intoxication Trading Co
The Tiny
Phenyl
Brewer Spot
Microbrewery Group
Neighbouring
Malting Co
Diner Collective
Enormous Malting Collective
Successful Malt Place
Crude Booze
Alpha dog Alcohol
Pale Brewery
Immense
Floor Beer
Beer Beer
Fresh
The Primary
Defunct Microbrewery
The Independent
Biggest Bock Beer
Barrel Brasseries
Porter
The Flourishing Distillery
Biggest Brewpub
Beer Trading Co
Biggest Brewmaster
Beer Brewer
Diner Co
Swear Beer
The Defunct Malt
BadBeer
Disused Malt Co
Deserted
The Propyl Intoxication
Distillery Group
GiganticBrewery
TypicalBrewery
Secondary Booze Collective
Anti Amphetamines
DisusedBrewery
NearbyBrewery
Brown Ale
Only Brasserie Place
Bavarian Brewer Pro
IndependentBrewery
Belgian Barley Wine
Diner Pro
Rival
Brown Bowl
The Strong
First Brasseries Spot
Favorite Brewers Group
The Liquid
Belgian Brewmaster
Phenylethyl Intoxication Trading Co
Excellent Lager Spot
Known
The Biggest
Keg Place
Brasseries Spot
Enormous Brewpub Co
Neighbouring Beer Co
Brewers Trading Co
Flourishing Beer Spot
Intoxicant Group
Avoid Antiseptic
Bottled
Yellow Beer Collective
Bitter Booze
The Acetic
The Huge
Biggest Brasserie
FamousBeer
KnownBrewery
Brewer Group
AlcoholicBeer
Owned Brewpub Trading Co
Bavarian Beer
Neighbouring Brewing Co
Microbrewery Place
Brewing Collective
Amyl Antiseptic
The Deserted Distillery
Alcoholic Beverage Place
Adolescent Inebriant
The Adjoining Brasserie
Regular
Successful

Best brewery name ideas

The Ingested
Rival Brewer Spot
Sour Brewery Pro
Celebrated Malting Spot
SecondaryAlcohol
The Porter
The Smallest Malt
FamousBrewery
Small Suds Pro
The Local
FreeBeer
Brasseries Trading Co
The Weak
More
The Oldest
Distilled
Belgian Bottling Plant
The Disused
Drinking Collective
Jewelry Brewery
BarrelBrewery
Immense Distillery Spot
Municipal Malting Group
RiceBeer
Regional Brewpub Trading Co
Successful Diner Place
Own
Concentrated Inebriant
Danish Distillery Group
Malting Pro
DenaturedAlcohol
New Beer Collective
Alcoholic Beverage Spot
IngestedAlcohol
Great Beer Pro
Barrel Bottling Plant
Largest Brewing Co
Trihydric Drink Group
Known Distillery Spot
OldBrewery
Brasserie Spot
Bock Bier
Malting Spot
Barrel
The Alcoholic
Concentrated
The Adolescent Intoxicant
Anti Booze Place
The Quick Drink
Gigantic Microbrewery Trading Co
Best Bier
The Sour Booze
The Adjoining Brasseries
Quick
Brewer Pro
Brown Keg
OriginalBrewery
Free
Favorite
Beer Diner Co
Irish Distillery
LittleAlcohol
Adjoining Brewing
Sufficient Drinking
Intoxicant Place
Inspire Beer
Independent Diner
The Bitter Booze
YellowBrewery
SuccessfulBrewery
Belgian Brewing
The Adjoining
Major
Cure Beer
Ether Drink Collective
Compare Beer
Tiny Diner Co
Bavarian Brewing
GingerBeer
Denatured Intoxicant Spot
Apricot Alcohol
Aliphatic
Best Brewers
Microbrewery Collective
Brewing Trading Co
Enormous Malting
Adjoining Brewing Co
Belgian Pilsner Group
Microbrewery Pro
New
Big
The Lager
Dutch Malting Collective
Local
Brewing Place
Distillery Place
The Allylic
Typical Microbrewery Co
Amyl Alcoholometer
The Big
DiluteAlcohol
New Diner Collective
Local Brewing
Largest Beer Place
Intoxicant Trading Co
Immense Brasseries Trading Co
Former Brewer
Barrel Brewer
Pear Beer
Municipal Brewer
GreatBrewery
BavarianBrewery
The Amylic
Commercial Brewpub
Suds Place
The Historic
CommercialBrewery
Best Budweiser

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Brewery:

Simple is always better

This means a few different things. Your brewery name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your brewery:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Brewery: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile