1,000+ Unique Brewery Names

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Updated: January 19th, 2023

So, you've come up with the perfect brewery idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your brewery stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best brewery ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your brewery.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Brewery Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of brewery name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy brewery name ideas

Beer Brewpub Place
Nearby Diner
OriginalBrewery
Big Bock Beer
Giant Malting Spot
Malt Spot
Bottled
Adolescent Alcoholics
Belgian Brewmaster
Alcoholic Place
Giant Brasserie
Anti Amphetamines
Door Beer
Swear Beer
The Green
Irish Malt Place
Chilled
The Large
The First Brewer
Beer Co
Acid Inebriant Spot
LightBeer
The Thin Booze
Big Brasseries
ProfitableBrewery
Bitter Suds
Empty
Celebrated Malting Spot
Local Brewpub Pro
Danish Microbrewery Place
Aliphatic Inebriant
ProsperousBrewery
SmallBrewery
Drink Trading Co
The Barrel
Disused Brewing
Applesauce Alcohol
The Absolute
Foolery Brewery
Brewers Collective
Successful Diner Place
Suds Collective
Big Beer
The Gigantic Distillery
The Former
WarmBeer
Neighbouring Brewer Spot
Owned Distillery
Brown Ale
Local Brewpub
DanishBrewery
The Immense
Brewpub Group
Big Brewmaster
The Municipal Diner
Known Distillery Spot
Intoxication Collective
Brown Bowl
The Original
The Oldest
Belgian Bock Beer
Extensive Distillery Collective
Acetic Alcoholometry
Tiny Diner Co
Typical Brewing
Aliphatic Alcoholic Beverage
Oldest
The Commercial Beer
Biggest Brasserie
The Famous Brew
Large
Flourishing Brasseries
Stronger Intoxicant
Best Brewers
BelgianBrewery
NewBrewery
Barrel
Beer Malt Collective
Belgian Pilsner Group
Brewing Pro
CrudeAlcohol
The Known Malt
Great Beer
Small Brasserie Group
The Anti
Adjoining Brewing Co
The Local Brewing
The Commercial Diner
The Lager
RivalBrewery
Enormous Diner Pro
Pale
Acetic Alcoholic
FirstBrewery
Bavarian Brewpub
Bottled Brewers
Malt Place
The Successful
CenturyBrewery
Celebrated
The Municipal
Belgian Booze
The Hot Drink
Straight
The Local Distillery
IngestedAlcohol
Owned Brasseries Spot
Bock Bier
The Adjoining Brasseries
Barrel Brasseries
Defunct Microbrewery
Breweries Brewery
Extensive Malting Pro
Brasserie Co
Bavarian Bock Beer
Own Microbrewery
Great Brewer Place
The Hot

Creative brewery name ideas

Belgian Bottling Plant
Brewing Collective
Major
Best Budweiser
Extensive Beer
Inebriant Place
The Nice
Belgian Brewer
Commercial Beer Trading Co
The Former
Ethylic
The Cold
Free Alcoholic Beverage
The Butyl
BrownBeer
The Own Brewpub
Phenylethyl Alcoholic Place
The Original
Beer Malt
Avoid Amyl Alcohol
Root Pilsner
Independent Distillery Spot
Only Beer Trading Co
The Gigantic
Neighbouring Beer Co
Applesauce Alcohol
Successful Brasserie Co
Wire Beer
DanishBrewery
Bavarian Beer Group
The Synthetic
Drunkenness Collective
Danish Microbrewery Place
Absolute Alcoholics
Local Beer Trading Co
Brewer Trading Co
BigBrewery
Anhydrous Alcoholometer
GreatBrewery
The Isoamyl
Barrel Brewer
Amylic Alcoholic Beverage Place
The Flourishing Malt
Belgian
BarrelBrewery
Neighbouring Brewer Co
CelebratedBrewery
Biggest Brewpub
The Aqueous
The Corresponding
Small Malt Pro
Big Brewmaster
The Known
Bavarian Brewpub Pro
Tom foolery Brewery
Catcalls Alcohol
The Defunct Brasserie
Anhydrous Drunkenness Spot
ProofAlcohol
Known Diner Trading Co
Own
Ore Beer
Large Diner
The Old Beer
DisusedBrewery
Puberty Brewery
Small Brewing Group
Great Brewer Place
Local Malting Place
The Anti
The Best
Czech
The Immense
Cetyl
ThrivingBrewery
Local Brewing
Regional
Belgian Brasserie
Amyl Alcoholometer
The Huge
ImmenseBrewery
Nearby
First Malt
Dutch Malting Collective
Malting Pro
The Big
Defunct Diner
The Dutch
Moor Beer
Enormous Diner Collective
Malt Pro
Cold
Giant Malting Spot
Yellow Beer Collective
Inebriant Group
Smallest
Spare Beer
Brewer Collective
Brewery Collective
Suds Collective
Neighbouring Brasserie
Ensure Beer
Belgian Pilsner Group
Nearby Diner
The Known Malt
Century Malting Spot
Belgian Brasserie Place
FlourishingBrewery
Beer Brasserie
Historic Brasserie
The Original Brasseries
Big
Disused
Brewery Co
Drunkenness Group
The Successful
Barrel Brewing Pro
The Thin Booze

Learn more about starting a brewery:

Where to start?

-> How much does it cost to start a brewery?
-> Pros and cons of a brewery

Need inspiration?

-> Other brewery success stories
-> Marketing ideas for a brewery
-> Brewery slogans

Other resources

-> Brewery tips

Funny Brewery Names

Phenylethyl Intoxication Trading Co
Barrel Brewing Pro
PolyhydricAlcohol
The Celebrated
Avoid Antiseptic
Adolescent Inebriant
Known Malting Spot
Belgian Beer
RiceBeer
Distillery Pro
The Little
Malt Trading Co
The Quick Drink
Apricot Alcohol
Homemade
Yellow Beer Co
HistoricBrewery
Ore Beer
LightBeer
Chilled
Original Malting Trading Co
The Corresponding
FreeBeer
Belgian Brewmaster
IngestedAlcohol
Brasseries Spot
The Immense
First Brasseries Spot
First Malt
Biggest Brewhouse
The Sufficient Alcoholic Beverage
DefunctBrewery
Big Bottling Plant
DenaturedAlcohol
The Micro Distillery
Independent Microbrewery Co
Microbrewery Co
Bitter Booze
DutchBrewery
SmallBrewery
Extensive Brewer Pro
Historic Malt Trading Co
Resolve Alcohol
Large
The Allylic
Disused
The Weak Brewers
Owned Beer Trading Co
Acetic
The Ether Alcoholic
Diner Trading Co
Iced Ale Place
The Big
The Cheap
Disused Diner
The Thin Keg
Isoamyl Drinking
The Isoamyl
Owned Brasseries Spot
Known Diner Trading Co
Enough Alcoholic Beverage
Adolescent Alcoholometer
Enormous Diner Collective
PhenylethylAlcohol
Rice Pilsner Co
Tiny Brewing Group
Beer Spot
YellowBrewery
Brewers Trading Co
The Regular Drink
Independent
Bavarian Brewpub Pro
Brasseries Pro
Malt Pro
Typical Distillery
Local
Yellow Microbrewery
Smallest
Amylic Alcoholic Beverage
The Irish
ProofAlcohol
The Synthetic
Lager Co
Favorite Brewers Group
The Bitter Booze
Adolescent Alcoholic
The Enormous
Amyl Alcoholic Beverage
Huge Microbrewery
The Former
Excess Alcoholic Beverage Co
Inebriant Place
Concentrated Inebriant
Celebrated
Small Suds Pro
Owned
Moor Beer
Regular
Original
Barrel Barley Wine
The Municipal
The Brewed
Brewpub Collective
Independent Malt Pro
Malting Place
OldestBrewery
Alcoholic
Famous
The Absolute
The Stronger
OwnedBrewery
Only Brasseries Spot
The Only
Amyl Alcoholics
Major Microbrewery Co
Brewer Co
Acetic Amyl Alcohol
The Prosperous

Cool brewery name ideas

Enormous
OwnedBrewery
Amyl Alcoholometer
Barrel Bottling Plant
Beer Trading Co
Small Suds Pro
Neighbouring Brasserie
Rival
Immense Brasseries Trading Co
The Independent Diner
Typical Brewing
Brewery Pro
The Local Brewer
Hot Drink
New Brasseries Trading Co
The Bock
Microbrewery Pro
AqueousAlcohol
The Belgian Brewpub
Biggest Distillery
Free Alcoholic Beverage
Profitable Brewer Trading Co
Neighbouring Brewer Spot
Drink Trading Co
Extensive Malting Pro
The Prosperous Diner
The Small
Municipal Brewer
Tiny Beer Pro
Distillery Place
The Enough
OccasionalBeer
Immense Brewing Co
Successful
Quick
Immense Brasserie
Brewing Trading Co
Applesauce Alcohol
Blood Drinking Group
The Barrel Beer
ModernBrewery
RegionalBrewery
ProfitableBrewery
Giant Malting Pro
The Hot
Barrel Brewpub
The Corresponding
Belgian Brew
OwnBrewery
CelebratedBrewery
Municipal Malting Group
Biggest
The Favorite Ale
Drinking Pro
Aqueous Alcoholometric
Deserted Beer Group
Big Malt Co
The Quick Drink
Fetal Intoxicant Co
Secondary Booze Collective
The Dutch Beer
Belgian
Independent
Regular Ale Co
Brewer Group
Excellent Brewers Collective
Known Distillery Spot
The Alcoholic Keg
The Allylic
The Flourishing Malt
Local Brewpub Pro
Amyl Alcoholometry
Gigantic Microbrewery Trading Co
The Green
Celebrated
Immense Distillery Spot
Only
Enormous Malting Collective
Barrel Bock Beer
Typical
Empty
Successful Brasseries Place
Best Brewers
Successful Brasseries
Ether Drink Collective
Bottled Bare
Diner Co
Local Beer Trading Co
Commercial Beer Trading Co
Typical Distillery Place
Local Brewing
Sufficient Drinking
Dutch Beer
The Disused
The Corresponding
The Municipal Diner
Local Malting Place
Malt Co
DarkBeer
Lager Co
Aliphatic Inebriant
Brewpub Co
Amylic Alcoholic Beverage
Beer Pro
New
BavarianBeer
The Sour Booze
The Regional Malting
Brown Ale
The Barrel
Share Beer
Regional Brewpub Trading Co
Bavarian Brewpub
Cold
Phenylethyl Intoxication Trading Co
The Century
Barrel Brewing Place
Adjoining Brewpub Collective

Unique brewery name ideas

Malt Pro
Microbrewery Group
Rival Malt
Typical Malt Spot
Defunct Brewpub
Big Brewpub
Brewed Bare
Brewer Collective
Medicinal
SmallestBrewery
The Large
Fresh
Pure
Keg Place
Here Beer
Gigantic Malt
Malting Group
Aliphatic Alcoholic Beverage
EnoughAlcohol
CenturyBrewery
Phenyl
Defunct Microbrewery
Apple sauce Alcohol
Brasseries Collective
First Brasseries Spot
Brewer Spot
Beer Malting Pro
Distillery Spot
The Smallest
ConvertedBrewery
The Great Brasseries
Deserted
The Original
Owned Beer Trading Co
HugeBrewery
Typical Malt Co
CrudeAlcohol
Best Bier
First Malt
Diner Spot
Historic Brasseries
The Commercial Diner
The Rival
Brewpub Pro
LittleAlcohol
Chilled
Dutch
FattyAlcohol
Original Brewing Place
Ale Trading Co
Big Brewhouse
The Modern Brewpub
Independent Diner
Beer Collective
Owned Brasseries Spot
Brewer Co
Defunct Brasseries Collective
Concentrated
Rapport Alcohol
Enormous Malting
Brewpub Group
Amyl Alcoholic Beverage
The Known
Bitter Suds
Irish Brewer
Drunkenness Group
Bavarian Bock Beer
The Green Brew
Alcoholic
The Commercial Beer
First Beer
Drink Spot
Owned Microbrewery Collective
Suds Place
Excess Alcoholic Beverage Co
OldestBrewery
The Giant
Large Brasserie
The Original Brasseries
First Malting
The Major
Century Diner Trading Co
The Regional Distillery
Yellow Microbrewery
PhenylethylAlcohol
Thin Brewers
The Industrial
Acid Antiseptic
Brown Booze
Resolve Alcohol
Smallest Microbrewery Co
Barrel Brasseries Pro
The Famous Brewing
Prosperous Brewpub Trading Co
Anhydrous Alcoholometer
Historic Malt Trading Co
The Flourishing Distillery
Converted
SecondaryAlcohol
Largest Brewpub
Brasserie Trading Co
Great
Big Bottling Plant
FlourishingBrewery
The Bitter Booze
Malting Trading Co
RivalBrewery
Bavarian Budweiser
Local Beer Collective
The Former
Barrel Brasserie
Only Brasseries Spot
The Industrial Drinking
Stronger Intoxicant
Dutch Malting Collective
BrownBeer
Belgian Brasserie Place
Yellow Brasserie

Cute brewery name ideas

Dissolve Alcohol
Oldest Brasserie Group
The Largest Microbrewery
Barrel Barley Wine
Intoxicant Pro
Old Brasserie Place
Typical Brewer Trading Co
SuccessfulBrewery
GiganticBrewery
Big Bock Beer
Famous Brasserie Trading Co
Long shot Alcohol
Giant Brasserie
DilutedAlcohol
Modern Malt
Malting Co
The Alcoholic
The Typical
Brasseries Spot
Local
Swear Beer
The Biggest Malting
Disused Malting
Regular
Weak Brewery Collective
Immense Distillery Trading Co
LargeBrewery
Suds Spot
Yellow Beer Collective
Biggest Bock Beer
Original Malting Trading Co
The Cool
ThrivingBrewery
The First Brewing
Anhydrous Drunkenness Spot
Brasseries Trading Co
Brewpub Spot
Oldest Distillery
Acetic
Adolescent Alcoholometer
Sour Brewery Pro
Celebrated Malting Spot
Independent Microbrewery Co
Local Brewpub
Independent Malt Pro
BiggestBrewery
Brewing Spot
Thriving Brewpub Co
Finished
HotBeer
Enormous Brewpub Co
Bavarian Brasserie
The Enormous
The Regular Drink
Nearby Diner
Porter Brasseries Place
Commercial Brewpub
Belgian Brewer
The Flourishing
Huge Malt
Brasserie Spot
Bavarian Brewer Pro
Barrel Brewing Pro
Beer Group
Gigantic
Disused
Czech
Amyl Alcoholics
Irish Brewing Spot
Beer Malt
Own Malting Pro
Belgian Bock Beer
Brasserie Place
Avoid Alcoholic
Profitable Brasserie Spot
The Propyl Intoxication
The Oldest
Belgian Brewpub
BelgianBeer
Brown Brewery
The Brewed
Gigantic Distillery Collective
The Acetic
Old Distillery
Brewing Pro
Jewelry Brewery
The Excellent Brew
Immense Microbrewery Group
BloodAlcohol
The Neighbouring
The Sweet Drink
FirstBrewery
Yellow
The Municipal
Irish Beer
The Synthetic
The Alcoholic Suds
Crude Inebriant Co
Famous Beer Pro
Typical Microbrewery Co
Beer Brewhouse
Straight
Barrel Brewer
The Celebrated
The Enormous Microbrewery
Butyl Drink
Former Brewer
New Beer Collective
Microbrewery Place
Profitable Distillery
AceticAlcohol
Microbrewery Trading Co
The Strong
Prosperous Beer Group
The Lager
More
Biggest Brewpub
The Ethyl

Clever brewery name ideas

Eggnog Alcohol
Analog Alcohol
The Weak Brewers
Alcoholic Beverage Trading Co
Microbrewery Co
Bavarian Malt Spot
Porter
Flourishing Beer Spot
The Mild Lager
Door Beer
Beer Diner Co
Cool
The Industrial Drunkenness
Brown Keg
Historic
The Prosperous
Much Ale
Require Beer
Tiny Brewing Group
Made Ale Collective
The Irish
Own
Profitable Brewpub Trading Co
Foolery Brewery
Bavarian Brasseries
Outlaw Alcohol
The Extensive
Old Brasseries
Century Brewpub
FamousBrewery
The Enormous Diner
BeerBrewery
The Cheap Brew
Dire Beer
Confer Beer
CheapBeer
Immense Brasserie Group
Smallest
Independent Distillery Spot
ProofAlcohol
Small
Cetyl
Disused Brewing
The Defunct Malt
The Draught Ale
Alpha dog Alcohol
The Belgian Distillery
Alcoholic Beverage Place
The Czech Brewer
BarrelBrewery
Amyl Intoxicant
Avoid Antiseptic
The Independent Malt
Successful Malt Place
ExtensiveBrewery
Weak
Enormous Diner Pro
The Disused Brasseries
Huge Brewpub
Care Beer
Irish Diner
Big Beer
Cure Beer
The Cold
The Thin Keg
The Traditional
Modern
TypicalBrewery
Distillery Co
Bavarian Brewmaster
SmallBrewery
Brasserie Collective
Domestic Suds
The Little
Smallest Malting
MuchAlcohol
The Chain
Adolescent Amphetamines
The Celebrated Brewer
DanishBrewery
Suds Trading Co
StraightAlcohol
Original
The Immense
Danish
MajorBrewery
The Weak
First
Disused Diner
CommercialBrewery
Brasseries Co
Big Brasserie
The Deserted
Barrel Brasseries
OldBrewery
Fetal
The Porter Diner
Great Beer Pro
The Huge
Amylic Alcoholic Beverage Place
The Yellow
TinyBrewery
Where Beer
Bavarian Beer
Cheap Brewery
DefunctBrewery
New Microbrewery
Occasional
Huge Microbrewery
The Enormous Brewing
The Amylic
Crude Booze
Neighbouring Brewing Co
PolyhydricAlcohol
Amylic
Defunct
The Ingested
Avoid Amyl Alcohol

Best brewery name ideas

The Ether Alcoholic
Distillery Pro
Belgian Pilsner Group
Car Beer
Brewers Trading Co
Butyl
Major
The Successful
The Municipal Brasseries
Malt Place
Century
Famous
Barrel Brewhouse
Acetic Alcoholic
Anhydrous Alcoholometric
AcidAlcohol
Beer Malt Collective
Less
Beer Brasserie
Rice Pilsner Co
HotAlcohol
Excess
Big Brasseries
Biggest Brewmaster
Rival Diner Group
Known Diner Trading Co
The Brown
Anti Alcoholic Beverage
Bavarian Brewer
Phenylethyl Drunkenness Co
The Absolute
The Nearby Brewer
Belgian Brewhouse
Extensive
The Famous Malting
The Bitter
The Century Malting
Great Beer
Giant
Intoxication Collective
Domestic Keg Trading Co
Largest Beer Place
Extensive Beer
Largest Brewing Co
Micro
Prosperous
Biggest Brasseries
Bock Bier
Phenylethyl Alcoholic Place
The Famous Brewer
Small Malt Pro
The Huge Diner
Inebriant Place
Extensive Distillery Collective
UnsaturatedAlcohol
Ether Booze Trading Co
Intoxication Spot
Enough Alcoholic Beverage
Extensive Brasserie
ColdAlcohol
BavarianBrewery
Flourishing Diner Pro
Root Pilsner
Defunct Brasserie Group
Biggest Brasserie
The Butyl
The Adjoining Brewer
Homemade
Century Brewpub Trading Co
EmptyBeer
The Fetal
DiluteAlcohol
The Amyl
The Ginger
The Danish
Pair Beer
The Belgian
KnownBrewery
Biggest Malt
Anti Booze Place
The Benzyl
Beer Brasseries
The Dutch Malt
FamousBeer
The New
Belgian Booze
The Bavarian Brewing
Large Diner
Pale
Beer Place
DenaturedAlcohol
Big Brewer
ImmenseBrewery
The Cheap
Owned Brewpub Trading Co
The Biggest Beer
Tom foolery Brewery
Bavarian Bier
Large Brewpub
RiceBeer
MunicipalBrewery
Wire Beer
The Acid
Own Microbrewery
Biggest Bottling Plant
Corresponding Drunkenness Co
Drinking Collective
Former Distillery
The Original Malt
The Enough Brewers
The Anti
The Enough Pilsner
Former Brewing Spot
Brewing Place
Malt Trading Co
The Dutch
The Huge Brasserie
Intoxicant Trading Co

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Brewery:

Simple is always better

This means a few different things. Your brewery name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your brewery:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Brewery: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile