1,000+ Unique Brewery Names

Updated: January 19th, 2023

So, you've come up with the perfect brewery idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your brewery stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best brewery ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your brewery.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Brewery Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of brewery name ideas for free using our business name generator and instantly check domain availability.

Want to generate your own business name?
Use our custom business name generator to find an amazing name for your business.
Generate Business Name

Ideas

Catchy brewery name ideas

  • Beer Brewpub Place
  • Nearby Diner
  • OriginalBrewery
  • Big Bock Beer
  • Giant Malting Spot
  • Malt Spot
  • Bottled
  • Adolescent Alcoholics
  • Belgian Brewmaster
  • Alcoholic Place
  • Giant Brasserie
  • Anti Amphetamines
  • Door Beer
  • Swear Beer
  • The Green
  • Irish Malt Place
  • Chilled
  • The Large
  • The First Brewer
  • Beer Co
  • Acid Inebriant Spot
  • LightBeer
  • The Thin Booze
  • Big Brasseries
  • ProfitableBrewery
  • Bitter Suds
  • Empty
  • Celebrated Malting Spot
  • Local Brewpub Pro
  • Danish Microbrewery Place
  • Aliphatic Inebriant
  • ProsperousBrewery
  • SmallBrewery
  • Drink Trading Co
  • The Barrel
  • Disused Brewing
  • Applesauce Alcohol
  • The Absolute
  • Foolery Brewery
  • Brewers Collective
  • Successful Diner Place
  • Suds Collective
  • Big Beer
  • The Gigantic Distillery
  • The Former
  • WarmBeer
  • Neighbouring Brewer Spot
  • Owned Distillery
  • Brown Ale
  • Local Brewpub
  • DanishBrewery
  • The Immense
  • Brewpub Group
  • Big Brewmaster
  • The Municipal Diner
  • Known Distillery Spot
  • Intoxication Collective
  • Brown Bowl
  • The Original
  • The Oldest
  • Belgian Bock Beer
  • Extensive Distillery Collective
  • Acetic Alcoholometry
  • Tiny Diner Co
  • Typical Brewing
  • Aliphatic Alcoholic Beverage
  • Oldest
  • The Commercial Beer
  • Biggest Brasserie
  • The Famous Brew
  • Large
  • Flourishing Brasseries
  • Stronger Intoxicant
  • Best Brewers
  • BelgianBrewery
  • NewBrewery
  • Barrel
  • Beer Malt Collective
  • Belgian Pilsner Group
  • Brewing Pro
  • CrudeAlcohol
  • The Known Malt
  • Great Beer
  • Small Brasserie Group
  • The Anti
  • Adjoining Brewing Co
  • The Local Brewing
  • The Commercial Diner
  • The Lager
  • RivalBrewery
  • Enormous Diner Pro
  • Pale
  • Acetic Alcoholic
  • FirstBrewery
  • Bavarian Brewpub
  • Bottled Brewers
  • Malt Place
  • The Successful
  • CenturyBrewery
  • Celebrated
  • The Municipal
  • Belgian Booze
  • The Hot Drink
  • Straight
  • The Local Distillery
  • IngestedAlcohol
  • Owned Brasseries Spot
  • Bock Bier
  • The Adjoining Brasseries
  • Barrel Brasseries
  • Defunct Microbrewery
  • Breweries Brewery
  • Extensive Malting Pro
  • Brasserie Co
  • Bavarian Bock Beer
  • Own Microbrewery
  • Great Brewer Place
  • The Hot

Creative brewery name ideas

  • Belgian Bottling Plant
  • Brewing Collective
  • Major
  • Best Budweiser
  • Extensive Beer
  • Inebriant Place
  • The Nice
  • Belgian Brewer
  • Commercial Beer Trading Co
  • The Former
  • Ethylic
  • The Cold
  • Free Alcoholic Beverage
  • The Butyl
  • BrownBeer
  • The Own Brewpub
  • Phenylethyl Alcoholic Place
  • The Original
  • Beer Malt
  • Avoid Amyl Alcohol
  • Root Pilsner
  • Independent Distillery Spot
  • Only Beer Trading Co
  • The Gigantic
  • Neighbouring Beer Co
  • Applesauce Alcohol
  • Successful Brasserie Co
  • Wire Beer
  • DanishBrewery
  • Bavarian Beer Group
  • The Synthetic
  • Drunkenness Collective
  • Danish Microbrewery Place
  • Absolute Alcoholics
  • Local Beer Trading Co
  • Brewer Trading Co
  • BigBrewery
  • Anhydrous Alcoholometer
  • GreatBrewery
  • The Isoamyl
  • Barrel Brewer
  • Amylic Alcoholic Beverage Place
  • The Flourishing Malt
  • Belgian
  • BarrelBrewery
  • Neighbouring Brewer Co
  • CelebratedBrewery
  • Biggest Brewpub
  • The Aqueous
  • The Corresponding
  • Small Malt Pro
  • Big Brewmaster
  • The Known
  • Bavarian Brewpub Pro
  • Tom foolery Brewery
  • Catcalls Alcohol
  • The Defunct Brasserie
  • Anhydrous Drunkenness Spot
  • ProofAlcohol
  • Known Diner Trading Co
  • Own
  • Ore Beer
  • Large Diner
  • The Old Beer
  • DisusedBrewery
  • Puberty Brewery
  • Small Brewing Group
  • Great Brewer Place
  • Local Malting Place
  • The Anti
  • The Best
  • Czech
  • The Immense
  • Cetyl
  • ThrivingBrewery
  • Local Brewing
  • Regional
  • Belgian Brasserie
  • Amyl Alcoholometer
  • The Huge
  • ImmenseBrewery
  • Nearby
  • First Malt
  • Dutch Malting Collective
  • Malting Pro
  • The Big
  • Defunct Diner
  • The Dutch
  • Moor Beer
  • Enormous Diner Collective
  • Malt Pro
  • Cold
  • Giant Malting Spot
  • Yellow Beer Collective
  • Inebriant Group
  • Smallest
  • Spare Beer
  • Brewer Collective
  • Brewery Collective
  • Suds Collective
  • Neighbouring Brasserie
  • Ensure Beer
  • Belgian Pilsner Group
  • Nearby Diner
  • The Known Malt
  • Century Malting Spot
  • Belgian Brasserie Place
  • FlourishingBrewery
  • Beer Brasserie
  • Historic Brasserie
  • The Original Brasseries
  • Big
  • Disused
  • Brewery Co
  • Drunkenness Group
  • The Successful
  • Barrel Brewing Pro
  • The Thin Booze

Learn more about starting a brewery:

Where to start?

-> How much does it cost to start a brewery?
-> Pros and cons of a brewery

Need inspiration?

-> Other brewery success stories
-> Marketing ideas for a brewery
-> Brewery slogans

Other resources

-> Brewery tips

Funny Brewery Names

  • Phenylethyl Intoxication Trading Co
  • Barrel Brewing Pro
  • PolyhydricAlcohol
  • The Celebrated
  • Avoid Antiseptic
  • Adolescent Inebriant
  • Known Malting Spot
  • Belgian Beer
  • RiceBeer
  • Distillery Pro
  • The Little
  • Malt Trading Co
  • The Quick Drink
  • Apricot Alcohol
  • Homemade
  • Yellow Beer Co
  • HistoricBrewery
  • Ore Beer
  • LightBeer
  • Chilled
  • Original Malting Trading Co
  • The Corresponding
  • FreeBeer
  • Belgian Brewmaster
  • IngestedAlcohol
  • Brasseries Spot
  • The Immense
  • First Brasseries Spot
  • First Malt
  • Biggest Brewhouse
  • The Sufficient Alcoholic Beverage
  • DefunctBrewery
  • Big Bottling Plant
  • DenaturedAlcohol
  • The Micro Distillery
  • Independent Microbrewery Co
  • Microbrewery Co
  • Bitter Booze
  • DutchBrewery
  • SmallBrewery
  • Extensive Brewer Pro
  • Historic Malt Trading Co
  • Resolve Alcohol
  • Large
  • The Allylic
  • Disused
  • The Weak Brewers
  • Owned Beer Trading Co
  • Acetic
  • The Ether Alcoholic
  • Diner Trading Co
  • Iced Ale Place
  • The Big
  • The Cheap
  • Disused Diner
  • The Thin Keg
  • Isoamyl Drinking
  • The Isoamyl
  • Owned Brasseries Spot
  • Known Diner Trading Co
  • Enough Alcoholic Beverage
  • Adolescent Alcoholometer
  • Enormous Diner Collective
  • PhenylethylAlcohol
  • Rice Pilsner Co
  • Tiny Brewing Group
  • Beer Spot
  • YellowBrewery
  • Brewers Trading Co
  • The Regular Drink
  • Independent
  • Bavarian Brewpub Pro
  • Brasseries Pro
  • Malt Pro
  • Typical Distillery
  • Local
  • Yellow Microbrewery
  • Smallest
  • Amylic Alcoholic Beverage
  • The Irish
  • ProofAlcohol
  • The Synthetic
  • Lager Co
  • Favorite Brewers Group
  • The Bitter Booze
  • Adolescent Alcoholic
  • The Enormous
  • Amyl Alcoholic Beverage
  • Huge Microbrewery
  • The Former
  • Excess Alcoholic Beverage Co
  • Inebriant Place
  • Concentrated Inebriant
  • Celebrated
  • Small Suds Pro
  • Owned
  • Moor Beer
  • Regular
  • Original
  • Barrel Barley Wine
  • The Municipal
  • The Brewed
  • Brewpub Collective
  • Independent Malt Pro
  • Malting Place
  • OldestBrewery
  • Alcoholic
  • Famous
  • The Absolute
  • The Stronger
  • OwnedBrewery
  • Only Brasseries Spot
  • The Only
  • Amyl Alcoholics
  • Major Microbrewery Co
  • Brewer Co
  • Acetic Amyl Alcohol
  • The Prosperous

Cool brewery name ideas

  • Enormous
  • OwnedBrewery
  • Amyl Alcoholometer
  • Barrel Bottling Plant
  • Beer Trading Co
  • Small Suds Pro
  • Neighbouring Brasserie
  • Rival
  • Immense Brasseries Trading Co
  • The Independent Diner
  • Typical Brewing
  • Brewery Pro
  • The Local Brewer
  • Hot Drink
  • New Brasseries Trading Co
  • The Bock
  • Microbrewery Pro
  • AqueousAlcohol
  • The Belgian Brewpub
  • Biggest Distillery
  • Free Alcoholic Beverage
  • Profitable Brewer Trading Co
  • Neighbouring Brewer Spot
  • Drink Trading Co
  • Extensive Malting Pro
  • The Prosperous Diner
  • The Small
  • Municipal Brewer
  • Tiny Beer Pro
  • Distillery Place
  • The Enough
  • OccasionalBeer
  • Immense Brewing Co
  • Successful
  • Quick
  • Immense Brasserie
  • Brewing Trading Co
  • Applesauce Alcohol
  • Blood Drinking Group
  • The Barrel Beer
  • ModernBrewery
  • RegionalBrewery
  • ProfitableBrewery
  • Giant Malting Pro
  • The Hot
  • Barrel Brewpub
  • The Corresponding
  • Belgian Brew
  • OwnBrewery
  • CelebratedBrewery
  • Municipal Malting Group
  • Biggest
  • The Favorite Ale
  • Drinking Pro
  • Aqueous Alcoholometric
  • Deserted Beer Group
  • Big Malt Co
  • The Quick Drink
  • Fetal Intoxicant Co
  • Secondary Booze Collective
  • The Dutch Beer
  • Belgian
  • Independent
  • Regular Ale Co
  • Brewer Group
  • Excellent Brewers Collective
  • Known Distillery Spot
  • The Alcoholic Keg
  • The Allylic
  • The Flourishing Malt
  • Local Brewpub Pro
  • Amyl Alcoholometry
  • Gigantic Microbrewery Trading Co
  • The Green
  • Celebrated
  • Immense Distillery Spot
  • Only
  • Enormous Malting Collective
  • Barrel Bock Beer
  • Typical
  • Empty
  • Successful Brasseries Place
  • Best Brewers
  • Successful Brasseries
  • Ether Drink Collective
  • Bottled Bare
  • Diner Co
  • Local Beer Trading Co
  • Commercial Beer Trading Co
  • Typical Distillery Place
  • Local Brewing
  • Sufficient Drinking
  • Dutch Beer
  • The Disused
  • The Corresponding
  • The Municipal Diner
  • Local Malting Place
  • Malt Co
  • DarkBeer
  • Lager Co
  • Aliphatic Inebriant
  • Brewpub Co
  • Amylic Alcoholic Beverage
  • Beer Pro
  • New
  • BavarianBeer
  • The Sour Booze
  • The Regional Malting
  • Brown Ale
  • The Barrel
  • Share Beer
  • Regional Brewpub Trading Co
  • Bavarian Brewpub
  • Cold
  • Phenylethyl Intoxication Trading Co
  • The Century
  • Barrel Brewing Place
  • Adjoining Brewpub Collective

Unique brewery name ideas

  • Malt Pro
  • Microbrewery Group
  • Rival Malt
  • Typical Malt Spot
  • Defunct Brewpub
  • Big Brewpub
  • Brewed Bare
  • Brewer Collective
  • Medicinal
  • SmallestBrewery
  • The Large
  • Fresh
  • Pure
  • Keg Place
  • Here Beer
  • Gigantic Malt
  • Malting Group
  • Aliphatic Alcoholic Beverage
  • EnoughAlcohol
  • CenturyBrewery
  • Phenyl
  • Defunct Microbrewery
  • Apple sauce Alcohol
  • Brasseries Collective
  • First Brasseries Spot
  • Brewer Spot
  • Beer Malting Pro
  • Distillery Spot
  • The Smallest
  • ConvertedBrewery
  • The Great Brasseries
  • Deserted
  • The Original
  • Owned Beer Trading Co
  • HugeBrewery
  • Typical Malt Co
  • CrudeAlcohol
  • Best Bier
  • First Malt
  • Diner Spot
  • Historic Brasseries
  • The Commercial Diner
  • The Rival
  • Brewpub Pro
  • LittleAlcohol
  • Chilled
  • Dutch
  • FattyAlcohol
  • Original Brewing Place
  • Ale Trading Co
  • Big Brewhouse
  • The Modern Brewpub
  • Independent Diner
  • Beer Collective
  • Owned Brasseries Spot
  • Brewer Co
  • Defunct Brasseries Collective
  • Concentrated
  • Rapport Alcohol
  • Enormous Malting
  • Brewpub Group
  • Amyl Alcoholic Beverage
  • The Known
  • Bitter Suds
  • Irish Brewer
  • Drunkenness Group
  • Bavarian Bock Beer
  • The Green Brew
  • Alcoholic
  • The Commercial Beer
  • First Beer
  • Drink Spot
  • Owned Microbrewery Collective
  • Suds Place
  • Excess Alcoholic Beverage Co
  • OldestBrewery
  • The Giant
  • Large Brasserie
  • The Original Brasseries
  • First Malting
  • The Major
  • Century Diner Trading Co
  • The Regional Distillery
  • Yellow Microbrewery
  • PhenylethylAlcohol
  • Thin Brewers
  • The Industrial
  • Acid Antiseptic
  • Brown Booze
  • Resolve Alcohol
  • Smallest Microbrewery Co
  • Barrel Brasseries Pro
  • The Famous Brewing
  • Prosperous Brewpub Trading Co
  • Anhydrous Alcoholometer
  • Historic Malt Trading Co
  • The Flourishing Distillery
  • Converted
  • SecondaryAlcohol
  • Largest Brewpub
  • Brasserie Trading Co
  • Great
  • Big Bottling Plant
  • FlourishingBrewery
  • The Bitter Booze
  • Malting Trading Co
  • RivalBrewery
  • Bavarian Budweiser
  • Local Beer Collective
  • The Former
  • Barrel Brasserie
  • Only Brasseries Spot
  • The Industrial Drinking
  • Stronger Intoxicant
  • Dutch Malting Collective
  • BrownBeer
  • Belgian Brasserie Place
  • Yellow Brasserie

Cute brewery name ideas

  • Dissolve Alcohol
  • Oldest Brasserie Group
  • The Largest Microbrewery
  • Barrel Barley Wine
  • Intoxicant Pro
  • Old Brasserie Place
  • Typical Brewer Trading Co
  • SuccessfulBrewery
  • GiganticBrewery
  • Big Bock Beer
  • Famous Brasserie Trading Co
  • Long shot Alcohol
  • Giant Brasserie
  • DilutedAlcohol
  • Modern Malt
  • Malting Co
  • The Alcoholic
  • The Typical
  • Brasseries Spot
  • Local
  • Swear Beer
  • The Biggest Malting
  • Disused Malting
  • Regular
  • Weak Brewery Collective
  • Immense Distillery Trading Co
  • LargeBrewery
  • Suds Spot
  • Yellow Beer Collective
  • Biggest Bock Beer
  • Original Malting Trading Co
  • The Cool
  • ThrivingBrewery
  • The First Brewing
  • Anhydrous Drunkenness Spot
  • Brasseries Trading Co
  • Brewpub Spot
  • Oldest Distillery
  • Acetic
  • Adolescent Alcoholometer
  • Sour Brewery Pro
  • Celebrated Malting Spot
  • Independent Microbrewery Co
  • Local Brewpub
  • Independent Malt Pro
  • BiggestBrewery
  • Brewing Spot
  • Thriving Brewpub Co
  • Finished
  • HotBeer
  • Enormous Brewpub Co
  • Bavarian Brasserie
  • The Enormous
  • The Regular Drink
  • Nearby Diner
  • Porter Brasseries Place
  • Commercial Brewpub
  • Belgian Brewer
  • The Flourishing
  • Huge Malt
  • Brasserie Spot
  • Bavarian Brewer Pro
  • Barrel Brewing Pro
  • Beer Group
  • Gigantic
  • Disused
  • Czech
  • Amyl Alcoholics
  • Irish Brewing Spot
  • Beer Malt
  • Own Malting Pro
  • Belgian Bock Beer
  • Brasserie Place
  • Avoid Alcoholic
  • Profitable Brasserie Spot
  • The Propyl Intoxication
  • The Oldest
  • Belgian Brewpub
  • BelgianBeer
  • Brown Brewery
  • The Brewed
  • Gigantic Distillery Collective
  • The Acetic
  • Old Distillery
  • Brewing Pro
  • Jewelry Brewery
  • The Excellent Brew
  • Immense Microbrewery Group
  • BloodAlcohol
  • The Neighbouring
  • The Sweet Drink
  • FirstBrewery
  • Yellow
  • The Municipal
  • Irish Beer
  • The Synthetic
  • The Alcoholic Suds
  • Crude Inebriant Co
  • Famous Beer Pro
  • Typical Microbrewery Co
  • Beer Brewhouse
  • Straight
  • Barrel Brewer
  • The Celebrated
  • The Enormous Microbrewery
  • Butyl Drink
  • Former Brewer
  • New Beer Collective
  • Microbrewery Place
  • Profitable Distillery
  • AceticAlcohol
  • Microbrewery Trading Co
  • The Strong
  • Prosperous Beer Group
  • The Lager
  • More
  • Biggest Brewpub
  • The Ethyl

Clever brewery name ideas

  • Eggnog Alcohol
  • Analog Alcohol
  • The Weak Brewers
  • Alcoholic Beverage Trading Co
  • Microbrewery Co
  • Bavarian Malt Spot
  • Porter
  • Flourishing Beer Spot
  • The Mild Lager
  • Door Beer
  • Beer Diner Co
  • Cool
  • The Industrial Drunkenness
  • Brown Keg
  • Historic
  • The Prosperous
  • Much Ale
  • Require Beer
  • Tiny Brewing Group
  • Made Ale Collective
  • The Irish
  • Own
  • Profitable Brewpub Trading Co
  • Foolery Brewery
  • Bavarian Brasseries
  • Outlaw Alcohol
  • The Extensive
  • Old Brasseries
  • Century Brewpub
  • FamousBrewery
  • The Enormous Diner
  • BeerBrewery
  • The Cheap Brew
  • Dire Beer
  • Confer Beer
  • CheapBeer
  • Immense Brasserie Group
  • Smallest
  • Independent Distillery Spot
  • ProofAlcohol
  • Small
  • Cetyl
  • Disused Brewing
  • The Defunct Malt
  • The Draught Ale
  • Alpha dog Alcohol
  • The Belgian Distillery
  • Alcoholic Beverage Place
  • The Czech Brewer
  • BarrelBrewery
  • Amyl Intoxicant
  • Avoid Antiseptic
  • The Independent Malt
  • Successful Malt Place
  • ExtensiveBrewery
  • Weak
  • Enormous Diner Pro
  • The Disused Brasseries
  • Huge Brewpub
  • Care Beer
  • Irish Diner
  • Big Beer
  • Cure Beer
  • The Cold
  • The Thin Keg
  • The Traditional
  • Modern
  • TypicalBrewery
  • Distillery Co
  • Bavarian Brewmaster
  • SmallBrewery
  • Brasserie Collective
  • Domestic Suds
  • The Little
  • Smallest Malting
  • MuchAlcohol
  • The Chain
  • Adolescent Amphetamines
  • The Celebrated Brewer
  • DanishBrewery
  • Suds Trading Co
  • StraightAlcohol
  • Original
  • The Immense
  • Danish
  • MajorBrewery
  • The Weak
  • First
  • Disused Diner
  • CommercialBrewery
  • Brasseries Co
  • Big Brasserie
  • The Deserted
  • Barrel Brasseries
  • OldBrewery
  • Fetal
  • The Porter Diner
  • Great Beer Pro
  • The Huge
  • Amylic Alcoholic Beverage Place
  • The Yellow
  • TinyBrewery
  • Where Beer
  • Bavarian Beer
  • Cheap Brewery
  • DefunctBrewery
  • New Microbrewery
  • Occasional
  • Huge Microbrewery
  • The Enormous Brewing
  • The Amylic
  • Crude Booze
  • Neighbouring Brewing Co
  • PolyhydricAlcohol
  • Amylic
  • Defunct
  • The Ingested
  • Avoid Amyl Alcohol

Best brewery name ideas

  • The Ether Alcoholic
  • Distillery Pro
  • Belgian Pilsner Group
  • Car Beer
  • Brewers Trading Co
  • Butyl
  • Major
  • The Successful
  • The Municipal Brasseries
  • Malt Place
  • Century
  • Famous
  • Barrel Brewhouse
  • Acetic Alcoholic
  • Anhydrous Alcoholometric
  • AcidAlcohol
  • Beer Malt Collective
  • Less
  • Beer Brasserie
  • Rice Pilsner Co
  • HotAlcohol
  • Excess
  • Big Brasseries
  • Biggest Brewmaster
  • Rival Diner Group
  • Known Diner Trading Co
  • The Brown
  • Anti Alcoholic Beverage
  • Bavarian Brewer
  • Phenylethyl Drunkenness Co
  • The Absolute
  • The Nearby Brewer
  • Belgian Brewhouse
  • Extensive
  • The Famous Malting
  • The Bitter
  • The Century Malting
  • Great Beer
  • Giant
  • Intoxication Collective
  • Domestic Keg Trading Co
  • Largest Beer Place
  • Extensive Beer
  • Largest Brewing Co
  • Micro
  • Prosperous
  • Biggest Brasseries
  • Bock Bier
  • Phenylethyl Alcoholic Place
  • The Famous Brewer
  • Small Malt Pro
  • The Huge Diner
  • Inebriant Place
  • Extensive Distillery Collective
  • UnsaturatedAlcohol
  • Ether Booze Trading Co
  • Intoxication Spot
  • Enough Alcoholic Beverage
  • Extensive Brasserie
  • ColdAlcohol
  • BavarianBrewery
  • Flourishing Diner Pro
  • Root Pilsner
  • Defunct Brasserie Group
  • Biggest Brasserie
  • The Butyl
  • The Adjoining Brewer
  • Homemade
  • Century Brewpub Trading Co
  • EmptyBeer
  • The Fetal
  • DiluteAlcohol
  • The Amyl
  • The Ginger
  • The Danish
  • Pair Beer
  • The Belgian
  • KnownBrewery
  • Biggest Malt
  • Anti Booze Place
  • The Benzyl
  • Beer Brasseries
  • The Dutch Malt
  • FamousBeer
  • The New
  • Belgian Booze
  • The Bavarian Brewing
  • Large Diner
  • Pale
  • Beer Place
  • DenaturedAlcohol
  • Big Brewer
  • ImmenseBrewery
  • The Cheap
  • Owned Brewpub Trading Co
  • The Biggest Beer
  • Tom foolery Brewery
  • Bavarian Bier
  • Large Brewpub
  • RiceBeer
  • MunicipalBrewery
  • Wire Beer
  • The Acid
  • Own Microbrewery
  • Biggest Bottling Plant
  • Corresponding Drunkenness Co
  • Drinking Collective
  • Former Distillery
  • The Original Malt
  • The Enough Brewers
  • The Anti
  • The Enough Pilsner
  • Former Brewing Spot
  • Brewing Place
  • Malt Trading Co
  • The Dutch
  • The Huge Brasserie
  • Intoxicant Trading Co

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Brewery:

Simple is always better

This means a few different things. Your brewery name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your brewery:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls