1,000+ Trendy Board Game Names

Updated: March 26th, 2025

So, you've come up with the perfect board game idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your board game stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best board game ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your board game.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Board Game Name Generator

Want to come up with your own unique company or brand name?

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Ideas

Catchy board game name ideas

  • Game of Shadow
  • Checkers Tab
  • Queen Fashionista
  • Space Warrior
  • Battle Underground
  • Alien Invaders
  • Simon Says
  • Land Rivals
  • Twister Maze
  • Perfection Camp
  • The Vinci Trivia
  • Zombie Land
  • Desert Survival
  • The Invisible Hotel
  • Foody Land
  • Surviving the Forbidden Forest
  • Midnight Attacker
  • Are you In or Out
  • Hard Mind Game
  • Community Upgrade
  • Way to Wonderland
  • The Invasion of Earth
  • Stay on the Line
  • Operation 101
  • Mind Test 101
  • Think like Einstein
  • Tales 101 Board Game
  • Zero Case Covid-19 Community
  • Betrayal of the Queen
  • Squad Game
  • Battle of the Great
  • Who's the Culprit
  • Formula AZ
  • Clue 101
  • The Princess of Madagascar
  • The Game for Win
  • Finding Match
  • Zombie Attack
  • Risk Taker
  • Spy Expert
  • Finance Tactics
  • The Missing Eight
  • Ghost House
  • Fishing Game
  • Mind Operation
  • The Fairy Says
  • Play to Live
  • Show the Sign
  • History Revealed
  • Mind Reading Strategy
  • Dino Ice Quest
  • The Golde Equation
  • What's the Trend
  • Detective Moves 101
  • The Rise of the Aliens
  • Spider Invasion
  • OOTD 101
  • What's the Message
  • That's for 5 Minutes
  • Ecologically Mind Board Games
  • Let's Drain your Brain
  • How to survive a pandemic
  • Midnight Game
  • Connect the Dots
  • Fantastic Eight
  • Soldier Chronicles
  • Space Hunter
  • Guess What
  • Andromeda Game
  • Battle Love
  • Prince Wonderland
  • Castle Downfall
  • Twilight War
  • Lost Paradise
  • Korchess
  • Favorite Fearless
  • The Noble Brave
  • Back Bord
  • Disappeared Board
  • Vertical
  • Complicated
  • Interesting Stake Co
  • Transferred Board
  • Free
  • Room Group
  • The Key Plank
  • Gameboard Collective
  • Parcheesi Group
  • The Flat
  • Central
  • Member Plank Co
  • The Loose Panel
  • Bottom Bureaus
  • Fifth Spirited Trading Co
  • Plank Trading Co
  • Little Gamey Trading Co
  • Larger Fearless Group
  • Starred Board
  • Executive Control Panel
  • Narrow
  • The Wild
  • Gard Board
  • Language Gage Co
  • Perpetuating Circuit Board Spot
  • MedicalBoard
  • Foot Gameboard Collective
  • The Local
  • Pachisi Place
  • Smooth Gameboard Co
  • MunicipalBoard
  • PopularGame
  • Permanent Get On
  • AboveBoard
  • Yard Board

Creative board game name ideas

  • RoundGame
  • Administrative
  • National
  • Backgammon Co
  • The Panel
  • The Flat Circuit Card
  • SimpleGame
  • FullBoard
  • Flat Room Place
  • Supervisory Panel Pro
  • Biggest
  • OnlyGame
  • Wild Stake Group
  • Punt Place
  • Permanent Circuit Card
  • Regional Circuit Board Pro
  • Pachisi Pro
  • The Vertical Gameboard
  • The Back Room
  • Pachisi Place
  • Festive Control Panel Spot
  • Independent Circuit Card Co
  • Difficult Fearless Pro
  • Ard Board
  • Across Table Pro
  • Regard Board
  • Round
  • The Old
  • The Sounding Plank
  • Man
  • Big Stake
  • Front Circuit Card Group
  • Fair
  • Foot Gameboard Trading Co
  • Elaborate Spirited Group
  • Mettlesome Collective
  • Gage Collective
  • Circuit Card Place
  • FifthGame
  • Gamey Group
  • Get On Group
  • Assured Board
  • Gage Trading Co
  • Scarred Board
  • The Thin Dining Table
  • The Difficult
  • The Old Mettlesome
  • IndependentBoard
  • FairGame
  • Noble
  • Bottom Billboard
  • The Circuit Board Trading Co
  • Table Trading Co
  • Diplomatic Spirited Spot
  • Wild Punt Pro
  • Local
  • Person
  • Official Plank Pro
  • The Man
  • The Larger Punt
  • Across
  • The Local Gameboard
  • Larger Stake Collective
  • The Free Gameboard
  • Sorry Group
  • Player Mettlesome Collective
  • The Language Gamey
  • The Circuit
  • Bottom
  • Independent Gameboard Place
  • Above Plank
  • The Smaller Mettlesome
  • Separate Circuit Card Group
  • Corporate Dining Table Trading Co
  • Back Bureau
  • Elaborate Gamey Trading Co
  • Electronic
  • Easy Gamey
  • FederalBoard
  • Punt Co
  • Stake Co
  • Loose
  • Room Spot
  • Get On Collective
  • Seventh
  • The Back
  • Key Get On
  • The First Spirited
  • The Thin
  • Lotto Pro
  • Sounding Card Collective
  • The Elaborate Gritty
  • Control Panel Group
  • Little
  • Rough
  • The Last
  • Corporate Circuit Card Collective
  • The Entire
  • Bottom Boat
  • The Perpetuating Gameboard
  • The Entire Circuit Card
  • Halma Spot
  • Only Brave
  • Sound
  • Friendly Fearless Collective
  • Side Room Pro
  • Smooth Gameboard Co
  • Lured Board
  • Childish Mettlesome
  • The Smooth Control Panel
  • ElaborateGame
  • Circuit Plank
  • FavoriteGame
  • The Rough

Learn more about starting a board game:

Where to start?

-> How much does it cost to start a board game?
-> Pros and cons of a board game

Need inspiration?

-> Other board game success stories
-> Marketing ideas for a board game
-> Board game slogans

Other resources

-> Board game tips

Funny Board Game Names

  • SoundingBoard
  • The Desperate
  • Lard Board
  • WoodenBoard
  • EditorialBoard
  • Gameboard Co
  • Back Branch
  • Silly Fearless Co
  • NarrowBoard
  • Gage Spot
  • The Hospitable
  • FestiveBoard
  • FootBoard
  • Professional Punt Place
  • Scrabble Group
  • Gerd Board
  • CircuitBoard
  • The Running Control Panel
  • Disappeared Board
  • Card Co
  • The Narrow Panel
  • Bottom Boat
  • Circuit Card Pro
  • NationalBoard
  • Pachisi Spot
  • Festive Card Pro
  • The Fourth Gage
  • Scrabble Spot
  • Quiet Stake
  • The Interesting Gritty
  • The Noble Brave
  • Blurred Board
  • Parcheesi Group
  • Perfect Mettlesome Collective
  • Spurred Board
  • Sea Dining Table Co
  • The Key
  • The Larger Gage
  • The Big Back
  • Chard Board
  • Card Spot
  • The Sum
  • Complicated
  • Side Room Pro
  • The Fair
  • SmoothBoard
  • The Friendly
  • Declared Board
  • First Gage Spot
  • StateBoard
  • The Circuit Board Trading Co
  • Dangerous
  • SupervisoryBoard
  • The Thin
  • Difficult Fearless Trading Co
  • Whole Back Pro
  • Side Panel
  • The Festive Table
  • Circuit Board Pro
  • Person Gritty Trading Co
  • Favourite
  • Entire
  • Bottom Baseboard
  • Easy Gamey
  • Shared Board
  • The Sound
  • Quiet Spirited Spot
  • Ouija Dining Table Place
  • Bird Board
  • The Medical
  • Hard Board
  • Narrow Room Group
  • FinalGame
  • Man
  • Panel Co
  • Bottom Bureaux
  • Halma Place
  • The Favorite Fearless
  • Official Dining Table Trading Co
  • Permanent Circuit Card
  • Dining Table Group
  • Member
  • Member Plank Co
  • The Final Gritty
  • Independent Panel Group
  • Parcheesi Collective
  • Darts Spot
  • The Biggest Back
  • Top Table
  • BiggestGame
  • New Circuit Card Co
  • Popular Stake Co
  • Nerd Board
  • First Gage Collective
  • Bottom Bord
  • The Player
  • The Administrative
  • Corporate Circuit Card Collective
  • Popular Gritty Group
  • Perfect Fearless
  • Favorite Brave Trading Co
  • Easy Punt
  • Thick Plank
  • Bottom Gameboard Place
  • The Back
  • The Perfect
  • Elaborate Gage Place
  • Corporate Dining Table Trading Co
  • Institutional Table
  • The Favorite Gage
  • The Elaborate Spirited
  • Separate Circuit Card Group
  • Childish Mettlesome
  • The Vertical Gameboard

Cool board game name ideas

  • Circuit Board Co
  • Gage Trading Co
  • Chard Board
  • The Independent
  • Noble Mettlesome
  • InchBoard
  • BiggestGame
  • The Loose Panel
  • The Perfect Brave
  • Separate Circuit Card Group
  • Laird Board
  • The Friendly Punt
  • ComplicatedGame
  • The First Gamey
  • Back Bureau
  • Control Panel Collective
  • The Competitive
  • Wild Stake Group
  • Official Panel
  • Across Circuit Card Spot
  • The Biggest
  • Monopoly Group
  • The Old Mettlesome
  • Bottom Body
  • Declared Board
  • Smooth Gameboard Co
  • Punt Co
  • The Seventh Fearless
  • RunningBoard
  • Stake Spot
  • Silly Fearless Co
  • SeventhGame
  • The Sum
  • Statutory
  • Back Baseboard
  • Room Group
  • Elaborate Gage Place
  • Intellectual Mettlesome Co
  • Pachisi Place
  • Inch Get On Group
  • Independent Plank
  • Cooperative
  • Running
  • Perfect Stake Collective
  • Table Spot
  • The Popular
  • MunicipalBoard
  • The Final
  • Parcheesi Collective
  • The First Spirited
  • The Favorite Brave
  • FinalGame
  • The Federal
  • Permanent Get On
  • Little Gage
  • Room Place
  • The Hospitable
  • The Entire
  • Pachisi Spot
  • Spirited Pro
  • The Smooth Control Panel
  • Permanent Gameboard Co
  • Paired Board
  • Next Stake
  • Person
  • Get On Co
  • The Complicated
  • The Switch
  • The Loose
  • Beard Board
  • Difficult Back Pro
  • Special
  • Scrabble Pro
  • Wild Spirited
  • The Fascinating
  • Scarred Board
  • Perfect Mettlesome Collective
  • Full
  • Favorite Mettlesome
  • Executive Control Panel
  • Bottom Panel
  • Yard Board
  • Supervisory Panel Pro
  • The Official
  • Larger Stake Collective
  • Bird Board
  • Hospitable Table
  • The Inch Table
  • The Rough
  • Fearless Pro
  • Avant garde Board
  • Gritty Group
  • Squared Board
  • The Regional
  • Back Boat
  • Back Billboard
  • The The
  • Elected Control Panel
  • Gameboard Co
  • Deadly Gritty Trading Co
  • Punt Spot
  • The Key Circuit Card
  • AdministrativeBoard
  • Difficult
  • The Thick
  • Card Place
  • Narrow Table
  • FederalBoard
  • Diplomatic Spirited Place
  • Circuit Card Place
  • Brave Collective
  • The Cooperative
  • Narrow Gameboard Collective
  • Conferred Board

Unique board game name ideas

  • Smaller Spirited Place
  • SimpleGame
  • The Whole Punt
  • Nerd Board
  • Thick Plank
  • The Big Back
  • Elaborate Gage Spot
  • Perfect Fearless
  • Bottom Brink
  • Gerd Board
  • Printed Plank Trading Co
  • Fair Spirited
  • Old
  • Brave Place
  • State
  • The Whole
  • Simple
  • The Full Circuit Board
  • Official
  • Smooth
  • Scrabble Collective
  • PopularGame
  • Wild Stake Pro
  • Supervisory Plank
  • Free
  • Regional Dining Table
  • Sounding Card Collective
  • The Circuit Board Trading Co
  • Card Spot
  • Spirited Place
  • Wild Punt Spot
  • IndependentBoard
  • Difficult Fearless Trading Co
  • Political Stake
  • Favorite Brave Trading Co
  • EditorialBoard
  • The Big
  • Stake Co
  • StateBoard
  • Attired Board
  • Gameboard Collective
  • PermanentBoard
  • Loose
  • The Sounding Plank
  • Back Brim
  • Appeared Board
  • SoundingBoard
  • Professional Punt
  • Independent Gameboard Place
  • Back Bureaus
  • Local Card Trading Co
  • Back Bureaux
  • Rough
  • Advisory
  • Table Pro
  • Person Gage Place
  • Sorry Group
  • Desperate Gamey
  • Favourite Spirited
  • New Circuit Card Co
  • Person Punt Pro
  • Permanent Circuit Card
  • Federal Dining Table Co
  • BigGame
  • Across Get On
  • Kurd Board
  • Preferred Board
  • Bottom Plank Spot
  • The New Circuit Card
  • Panel Collective
  • The Back
  • Simple Fearless Spot
  • FlatBoard
  • The Complicated Brave
  • Punt Place
  • Easy Gamey
  • FootBoard
  • Circuit Plank
  • State Gameboard Place
  • Darts Group
  • The Perfect
  • Monopoly Co
  • The Smaller Gamey
  • The Regional Circuit Board
  • Larger Fearless Group
  • The Panel
  • The Sea Panel
  • Last Gritty
  • WildGame
  • Circuit Card Spot
  • HorizontalBoard
  • Quiet Gritty
  • Easy
  • Regional
  • Back Bord
  • FavouriteGame
  • Across Table Pro
  • Seventh Gamey
  • SwitchBoard
  • Fair Fearless
  • New Table Co
  • Free Dining Table Pro
  • Electronic Dining Table
  • CompetitiveGame
  • Monopoly Pro
  • Sea Control Panel
  • Corrugated Dining Table Spot
  • Sorry Pro
  • Brave Trading Co
  • Chess Co
  • Flat
  • Desperate
  • Circuit Get On Spot
  • Parcheesi Spot

Cute board game name ideas

  • Last
  • The Final Gritty
  • Halma Collective
  • Blurred Board
  • Childish
  • Sound Get On
  • Municipal
  • The Quiet
  • Top
  • Popular Gritty Group
  • MedicalBoard
  • Bared Board
  • Back Spot
  • Dangerous Punt Place
  • Fifth
  • Horizontal Circuit Board Trading Co
  • The National Get On
  • Brave Pro
  • SumGame
  • Perpetuating Circuit Board Spot
  • The Horizontal Room
  • The Favorite Fearless
  • Thick
  • Foot Panel
  • Gamey Group
  • Big
  • Vertical
  • Barred Board
  • The Elected
  • Gritty Trading Co
  • Man Card Place
  • Across Get On Trading Co
  • Discard Board
  • Horizontal Room Pro
  • Intellectual Stake
  • Gage Pro
  • Double Back Place
  • The Entire Plank
  • The Biggest Back
  • Panel Group
  • The Thin Control Panel
  • Halma Trading Co
  • Brave Group
  • CorporateBoard
  • Regional Circuit Board Pro
  • The Full Table
  • Full Circuit Board Collective
  • Backgammon Co
  • Control Panel Trading Co
  • Supervisory Gameboard Collective
  • Fascinating Gamey Group
  • Halma Pro
  • AboveBoard
  • Corporate Dining Table
  • Lotto Pro
  • Chess Trading Co
  • Weird Board
  • Key Get On
  • The Smaller
  • First Brave
  • FestiveBoard
  • Bottom Bureaus
  • Interesting Gage
  • Festive
  • Popular Fearless
  • The Interesting Gritty
  • Popular Stake Co
  • Sea Circuit Card Co
  • Elaborate Spirited Group
  • Diplomatic Gage Co
  • Executive
  • The Professional
  • Backgammon Spot
  • Supervisory Get On Spot
  • Gamey Trading Co
  • The Quiet Punt
  • The Control Panel Place
  • The Free Gameboard
  • Stared Board
  • Fifth Gritty Trading Co
  • Narrow
  • Final
  • The Narrow Panel
  • Running Card Place
  • Gameboard Pro
  • DesperateGame
  • The Bottom
  • The Special
  • The Fourth
  • The Regional Table
  • Only Brave Trading Co
  • Man
  • The Free Circuit Card
  • The Language
  • Sound
  • Stake Group
  • The Executive Plank
  • ExecutiveBoard
  • Monopoly Collective
  • Back Card
  • Circuit Card Trading Co
  • Childish Back Pro
  • Member Get On
  • The Round Brave
  • Bottom Gameboard Place
  • Spurred Board
  • Friendly Punt
  • Separate
  • Permanent Card Pro
  • Fourth Stake Co
  • Local
  • Transferred Board
  • DangerousGame
  • Printed Plank Pro

Clever board game name ideas

  • The Horizontal
  • Elaborate Gamey Trading Co
  • Sum
  • Festive Control Panel Spot
  • Gird Board
  • OnlyGame
  • Back Place
  • The Above
  • Sorry Trading Co
  • Darts Spot
  • Easy Punt
  • Printed Card
  • Favorite Mettlesome Pro
  • Free Circuit Board Place
  • Little
  • Circuit Card Group
  • Plank Trading Co
  • Favorite
  • The Wooden
  • Parcheesi Pro
  • Herd Board
  • Dining Table Trading Co
  • Front Circuit Card Group
  • Spirited Spot
  • Charred Board
  • WholeGame
  • Fifth Gritty Spot
  • Incurred Board
  • Complicated Gage
  • The Next
  • The Fourth Spirited
  • Local Circuit Board Trading Co
  • Cooperative Gritty Group
  • Narrow Table Group
  • DiplomaticGame
  • Larger Brave Collective
  • Dangerous Spirited
  • Member Plank Co
  • Bottom Baseboard
  • Fourth Gage Pro
  • The Top Circuit Board
  • Bottom Boat
  • Card Group
  • The Childish
  • Special Gameboard
  • The National
  • Ouija Card Pro
  • Gritty Co
  • Popular
  • Side Panel
  • The Supervisory
  • Quiet Spirited Spot
  • The Perpetuating Table
  • Bottom Branch
  • Inch Get On
  • Circuit Board Pro
  • Mettlesome Spot
  • National Circuit Card Spot
  • Pachisi Co
  • The Political
  • RoundGame
  • Little Gamey Trading Co
  • Pachisi Collective
  • Horizontal Circuit Board
  • The Larger Punt
  • Dangerous
  • Pachisi Group
  • BottomBoard
  • FullBoard
  • Gamey Place
  • Plank Spot
  • Political
  • The Fair
  • Only
  • Bernard Board
  • LargerGame
  • The Corrugated
  • Seventh
  • The First
  • The Old Gage
  • Diplomatic Spirited Spot
  • NextGame
  • Sounding
  • Jarred Board
  • Desperate Gritty
  • The Friendly Back
  • Get On Group
  • Spared Board
  • First Gage Collective
  • The Noble Brave
  • Quiet Brave Place
  • Larger
  • Backgammon Pro
  • Starred Board
  • Card Collective
  • The Interesting
  • Parcheesi Co
  • Gage Collective
  • Halma Co
  • The Elaborate Spirited
  • PersonGame
  • Perpetuating Card
  • Circuit Board Group
  • Professional Punt Place
  • Next Gage Place
  • The Dangerous
  • Pachisi Pro
  • Perpetuating
  • The Elected Get On
  • Panel Co
  • Gage Spot
  • Bottom Bureaux
  • Exciting Brave Trading Co
  • NarrowBoard

Best board game name ideas

  • Full Get On Collective
  • Sea Dining Table Co
  • Dining Table Spot
  • Member Control Panel Co
  • Above Gameboard
  • Spirited Trading Co
  • Stake Collective
  • Disappeared Board
  • The Thin
  • Complicated Back Co
  • Mettlesome Collective
  • MemberBoard
  • The Running
  • The Deadly
  • Favorite Fearless
  • Corrugated Circuit Card
  • Festive Card Pro
  • The Administrative
  • Get On Pro
  • Member
  • Eared Board
  • The Executive Control Panel
  • Competitive
  • Bottom Bord
  • VerticalBoard
  • Gamey Co
  • Ouija Circuit Card Collective
  • Big Stake
  • Fifth Spirited Trading Co
  • Loose Control Panel Co
  • Above Gameboard Trading Co
  • Separate Plank Place
  • Federal Table
  • The Difficult
  • Independent Panel Group
  • Vertical Card Spot
  • Impaired Board
  • Thin
  • Top Panel Collective
  • The Wild
  • InstitutionalBoard
  • Electronic
  • Central Table
  • The Last
  • Foot Control Panel Co
  • Mettlesome Group
  • The Side
  • Switch Room Pro
  • Official Plank Pro
  • The New
  • The Key
  • Friendly Fearless Collective
  • FairGame
  • White Room Place
  • ChildishGame
  • The Cooperative Fearless
  • The Front
  • The Key Plank
  • Professional
  • Language Gage Co
  • The Back Room
  • Stake Trading Co
  • Independent Table
  • The Fifth Gamey
  • The Member
  • Back Group
  • Back Body
  • Independent Circuit Card Co
  • Table Trading Co
  • The Full
  • Wooden
  • Back Collective
  • Favorite Gamey Group
  • The Statutory Control Panel
  • LastGame
  • Wild
  • The Sum Gamey
  • Gritty Spot
  • Chess Collective
  • First Fearless Spot
  • Lotto Trading Co
  • The Foot
  • The Favorite Gage
  • The Simple
  • Floured Table Place
  • Deferred Board
  • Intellectual
  • Spirited Group
  • The Side Panel
  • Regard Board
  • Permanent Room Collective
  • Room Spot
  • PerpetuatingBoard
  • Friendly
  • Horizontal
  • Darts Collective
  • Rough Gritty Place
  • The Front Get On
  • Key Plank Spot
  • NewBoard
  • Mettlesome Place
  • Independent Circuit Board Pro
  • ElaborateGame
  • Card Pro
  • Sorry Co
  • Bottom Billboard
  • The Narrow
  • Smooth Plank Co
  • Sea Control Panel Place
  • Interesting Stake Co
  • Administrative Card Pro
  • Independent Room
  • Elaborate Gritty Trading Co
  • Quiet Stake

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Board Game:

Simple is always better

This means a few different things. Your board game name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your board game:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

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As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.