1,000+ Trendy Board Game Business Names

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Updated: January 19th, 2023

So, you've come up with the perfect board game business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your board game business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best board game business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your board game business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Board Game Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of board game business name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy board game business name ideas

Around The Table
In House
Game Trend
The Gaming Hour
Game Cheat
Round Table
Win Lust
House Contest
The Foul Playoff
One On One
Big Game
The Rivalry
Showdown
The Challenge Hut
House Play Off
Big Board
The Table Talk
Board Pieces
Sprint
Super Bowl
The Final Match
Toss
Shootout
The Indoor
Twelfth Player
Black And White
Opponent
Rival
Match Inside
Last Participant
Power Play
Influential
Appropriate Indoors
Happy Club
Indoor Granny
Game Spot
Happy House
The Indoor Player
Player Next Door
Pretend
The Board Room
Bling
Catch The Ball
Ball In The Room
Pillow Play
Final Round
The Last Match
Family Indoor
Happy Here
Bright Room
Here For The Play
Card Room
Family Drama
Indoor Rush
Internal Revival
The Insider
The Central Game Zone
Bright Board Game
Team Up
The Indoor Squad
Home Match
You Turn
Indoor Challenge
Intimate Battle
Family Time
We Are Indoors
In House Tournament
The Dual
Board Games And More
The Fun Zone
Amusement
The Joyland
The Delight
Indoor Picnic
Playful Mode
ExecutiveBoard
Spirited Spot
The Supervisory Panel
Competitive Stake Co
Football Indoor
The Central
FriendlyGame
The Larger
Ample
The Rorschach
Mettlesome Pro
The Foot
SmallerGame
LatestPlay
Line printer Indoor
Postal Sheets Spot
Front Gameboard Collective
Multiple
TarotCards
The Sorted
The Popular Gage
Circuit Card Pro
Personal Use
More Inhalation
ComplicatedGame
The Duplicate
Language
Elaborate Mettlesome
Pretend Pull
The Multiple
Perpetuating
Postcards Spot
Comfortable
Intellectual Gamey Collective
The Interesting
RecreativeIndoor
Rough
The Appropriate
Shard Board
The Municipal Circuit Board
Major Valentines Co
Ordinary
The Front
Average
Postcards Group
White Gameboard
Room Collective
Loose
Major Vouchers
Inhalation Trading Co
CompetitiveGame
Popular Fearless
Foul Bring Pro
HorizontalBoard
Friendly
Junior Covered
The
Artificial Complex
Intellectual
The Additional Valentines
Punt Spot
Intimate In Car
Back Baseboard
Spirited Collective
Popular Player
Smaller
The Pretend
Table Pro
BigGame
Inch Dining Table Trading Co
Whole Brave Co
Pretend Put
Revered Board
Numerous Residences Spot

Creative board game business name ideas

WordPlay
Language Spirited
The Test
The Exciting
Sounding
Local Circuit Card
Intellectual Gamey Collective
Political Gamey Group
Covered Spot
Recreative
Plug Pretend
The Wooden
The Musical
Smart
Diplomatic Gage
Pretend Pull
Bottom Brim
FestiveBoard
Wireless Postcard
Fiddle Spot
Room Trading Co
Bit Coupons
Noble Gamey
Popular
Above
The Average Covered
The Political
Major Valentines Co
Member
Get On Trading Co
The Fascinating
Friendly Punt Trading Co
Foot
Assured Board
Starred Board
Provincial Card Co
The Municipal Circuit Board
Popular Player
The Key Postcard
The Popular Run
VerticalBoard
Noble Gage Spot
Hard Board
Delicate Inhalation Group
Column Cartes
Postcards Co
Spirited Pro
Inhalation Trading Co
Fun Co
SmallIndoor
Dangerous Gamey
Double
Big Stake Trading Co
Electronic Dining Table Collective
Full
Tarot Coupons
Pretend Performance
The Thick
Double Bring
Sound Room
Blank
The Extensive
Local Plank Trading Co
RespectableIndoor
The Corresponding
Sea
Drum printer Indoor
In other words Cards
The Man
WildCards
Major Vouchers
Punt Spot
TarotCards
Punt Place
Foot Circuit Board Collective
Deadly Mettlesome Group
Referred Board
Supervisory Control Panel Group
Electronic
Word Board
Bottom Brink
Fair Gage Co
Plug Fun
The Wild
The Mean Room
The Latest
Mere
Gage Collective
Circuit Card Place
The Rough
Largest Home Collective
The Supervisory Panel
The Annual
The Sorted
The Ample
Made Act
DomesticIndoor
Get On Collective
Warm
PoliticalGame
The Numerous Ambient
The Pretend
The Flat
The Person Punt
The Magnetic Certificates
Larger Gamey Spot
Ambient Group
Pretend Perform
Exciting
Fascinating Gritty Spot
IndependentBoard
Act Place
The Various Covered
Inch Panel
Birds Cards
The Holy
The Comfortable
Elaborate Back
The Key
Printer Indoor
Man
The Spontaneous
BlueCards
Bottom Bureaux
Competitive Gage
ComplicatedGame
Revered Board
Bit Coupons Place
The Parallel
FiveCards
Switch
Delicate Inside Group
Compare
Next Roleplay
Last Gamey
ExcitingGame
DifficultGame
Administrative Circuit Card Collective
Postcards Pro
The Diplomatic
Fascinating Spirited Pro
Excellent
The Conventional Room
Numerous
The Foot
Shard Board
The Key Table
Fearless Place
Separate Complex Collective

Learn more about starting a board game business:

Where to start?

-> How much does it cost to start a board game business?
-> Pros and cons of a board game business

Need inspiration?

-> Other board game business success stories
-> Marketing ideas for a board game business
-> Board game business slogans

Other resources

-> Profitability of a board game business
-> Board game business tips
-> Blog post ideas for a board game business

Funny Board Game Business Names

Gameboard Place
Desperate Gamey Co
The Key Table
The Complicated Mettlesome
The Usual
The Supervised
The Flat Room
Supervised Inhalation
Back Body
The Language
The Average Covered
Elaborate Mettlesome Co
Mere Act Collective
Fair Gage Co
Inhalation Place
Regional
Shakespearean Bring
Outdoor
Festive Room Place
Switch
Circuit Room
The Musical
SoftIndoor
More
Pretend Perform
Aggressive Run
IndividualCards
Running
Individual Certificates
Sum
Spontaneous Encounter Spot
TypicalIndoor
The Municipal Circuit Board
State Control Panel Trading Co
The Smaller
Act Place
Duplicate
The Average Inside
Independent
The Larger
The Back
The Tumble
Dining Table Trading Co
Card Collective
SeventhGame
RecreativeIndoor
Average
Badges Group
Appropriate
The Appropriate
Cooperative
EthernetCards
Political Gage Pro
Separate Interiors
Loose Dining Table Pro
Huge
White Gameboard
The Latter
Encounter Group
Smooth
Back Boat
Wooden
Friendly
Language Spirited
Transferred Board
Inside Collective
Brave Trading Co
Gamey Pro
Vertical
Thin Plank
Gritty Collective
Municipal Get On
Fair Punt
Postcards Collective
The Supervisory
Valentines Group
The Compare Covered
Lords Cards
The Thick
The Rough Work
Freer
The Across Circuit Card
Bottom Brink
Ard Board
Blank
Commercial
Gage Co
Room Group
Circuit Card Collective
FestiveBoard
ExtensiveIndoor
Delicate Inside Group
Comfortable
Duplicate Sheets
Corrugated Panel
Favorite Interior Trading Co
The Corrugated Gameboard
Postcards Spot
Flared Board
The Whole Gage
Charred Board
Fun Collective
Diplomatic Punt
The Larger Gritty
Various
EntireBoard
The Familiar
Inform Indoor
The Horizontal
The Conventional Room
The Perpetuating
Boards Cards
Table Collective
PlayerGame
The Person Punt
TarotCards
Dramatic
Card Place
Sheets Collective
Free
Pretend Performance
Local Plank Trading Co
Back Room
Double Bring
Deadly Mettlesome Group
Enough Vouchers Collective
Spirited Pro
Mere Bring Trading Co
The Diplomatic Gamey
Beards Cards
Intimate In Car
Man
The Additional
The Popular
Alot Indoor
CommonIndoor
Inured Board
Punched Vouchers Collective
PersonalIndoor
Wild Gritty Collective
Bring Trading Co
ElectronicBoard
Tumble Fun Spot
Get On Spot
Sedentary Interiors Spot
Imaginative Roleplay Spot
Favourite
Mettlesome Group
The Tarot Badges

Cool board game business name ideas

Bit Postcard Pro
WordPlay
Recreative
White
Big Fearless Spot
Boards Cards
The Pretend
AdministrativeBoard
Spirited Place
Junior Home Place
Language
Postcards Pro
Hospitable Panel
Biggest Gamey Co
Desperate
Brave Trading Co
Numerous Residences Spot
Parallel
Popular Perform
Popular Put
Fun Co
Laser printer Indoor
The New Gameboard
Childish Mettlesome Co
Additional Postcard Group
The Sum Mettlesome
Column Certificates
Provincial Card Co
Competitive Stake
The Blank
Use Co
Warm Use Spot
Junior
The Most
Notched Tags Place
Column Cartons
Intimate Interior
Excellent
Editorial Room Co
Bad
ElectronicCards
Active Inhalation Spot
The Diplomatic
Magnetic
Circuit Board Place
Dramatic
PlayerGame
High Badges
The Central Circuit Card
The Role Encounter
Municipal Get On
Covered Trading Co
Whole Gage
Get On Group
The Interesting
The Sociodramatic
Off guard Board
Back Collective
Back Billboard
Person Mettlesome
The Fascinating
Ard Board
Tags Trading Co
MostIndoor
Tinder Indoor
Key
Commercial Residences
Appropriate Inside
Vast
The Various Covered
FamousPlay
Column Charters
Next
The Test Tags
Covered Spot
Smart
Interesting
The Person Punt
Soft Complex Co
Ambient Trading Co
Duplicate Sheets
Fearless Collective
Card Trading Co
Interiors Pro
Excellent Ambient
The Smaller
Parallel Participate
The Well
The Additional Sheets
Bottom
Foot
Gage Spot
Duplicate Postcards Co
The Appropriate Covered
The Key Circuit Board
Competitive Stake Co
Latest Turn Trading Co
Inter- Indoor
Back Room
Suitable
The Intimate
Romp Co
The Official
Latest Run
Intellectual Gamey Collective
Intellectual Mettlesome
PrintedBoard
Fun Group
Roleplay Collective
Cooperative Gage
Room Pro
Panel Group
More Inhalation
Mere
Back
Well Sheets Group
MusicalPlay
Parallel Play On
Institutional Room Collective
Foot Circuit Board Collective
RoughPlay
Pretend Perform
Executive Panel Group
Complex Spot
The Major
Run Group
Interesting Brave Spot
Round Gage Trading Co
Beards Cards
Inhalation Collective
More
Independent Panel
Friendly Mettlesome Co
Blank
Popular Gamey Trading Co
The Key
The Favorite Use
The Sedentary Ambient
EditorialBoard
TarotCards
Sea Get On Co
The Across
Corrugated Room Pro
Circuit Card Collective
The Municipal Circuit Board
Printed Vouchers Trading Co
The Flat Room
Festive Control Panel
BlueCards

Unique board game business name ideas

Thin Dining Table
State Control Panel Trading Co
Noble Gage Collective
The Round
Dining Table Spot
Back Circuit Card
Running Plank
Popular Home Co
RoughGame
White Letters Spot
IndependentBoard
NationalBoard
Fun Collective
The Wooden Circuit Card
The Role
PersonGame
Solitary Roleplay Collective
The Difficult
The Switch
PopularGame
The Political
Exciting
Big Spirited Collective
Entire Turn
OldGame
Intimate Inner
Latter Romp
Column Cart
Smaller Gritty
The Familiar Covered
Largest Home Collective
InterestingGame
OriginalPlay
Foot Dining Table Spot
The Smooth
Round Gamey Trading Co
Ethernet
Comfortable Residences Pro
Competitive Gage
Ordinary Postcards Collective
Perfect
The Professional
Stake Collective
The Member Room
Outdoor
The Simple
The Blue Postcards
The Respectable
The Respectable Complex
The Easy
The Spontaneous Meet
Interior Place
Horizontal
Intimate Inhalation
ParallelPlay
Residences Place
Different Ambient
IntellectualGame
Gamey Place
Favorite Interior Trading Co
Flared Board
Executive Circuit Board Pro
Adequate Use Place
Casual
The Player Fearless
The Back
The Ouija Panel
The Wild
Friendly Punt Trading Co
Fascinating Stake Spot
EntireBoard
Card Place
The Executive Card
Language Spirited
Familiar Complex Spot
Commercial
Permanent Table Pro
Interior Group
The Member
Delicate Inside Group
Mettlesome Group
Inch Dining Table Trading Co
First
Typical Inside
Rough Fearless Pro
The Municipal
Biggest Spirited Trading Co
IntimateIndoor
Meet Place
Certificates Group
Entire Control Panel Spot
The Resistant
Bombard Board
Sea
Smaller
Gage Collective
Central
Junior Covered
Popular Fearless
CommonIndoor
Bit Coupons
The Round Ambient
Final Spirited Trading Co
Mired Board
Brave Pro
Deferred Board
Resistant Residences Pro
The Big Gamey
Fair Meet Spot
The Entire
The Numerous
Towards Cards
BigIndoor
Healthy
Ouija
Bottom Control Panel Group
Duplicate
The Whole
Geared Board
Marked Letters Group
Length
Other Inside Co
Control Panel Pro
Test Letters Place
SeventhGame
Table Pro
Subject
Plank Spot
Run Co
Local Circuit Card
Tiered Board
Freer
Next Roleplay
The Statutory
The Perfect
Santa claus Indoor
Professional Stake Pro
Punt Trading Co
Certificates Collective
Fourth
Interior Pro
The Childish Gritty
Interior Trading Co
Made Act
CompetitiveGame
Column Certificate
Desperate Gage Group
Ordinary
Medical

Cute board game business name ideas

The Municipal Gameboard
Punt Group
Spirited Spot
Inch Panel
FestiveBoard
Spared Board
Fair Fearless Co
IndividualCards
The Daily Complex
Room Trading Co
Test
The Foul Roleplay
Recreative Use Pro
The Whole Gage
Bottom Billboard
Gritty Trading Co
Whole Brave Co
The Original
WirelessCards
Competitive
Special Gameboard Group
Pretend Period Of Play
The Friendly
The Normal
Municipal Gameboard Spot
The Supervised
BlankCards
Outlaw Indoor
The Enough
Safe
The Annual
The
Smaller Interior Trading Co
The Deadly Back
Loose Card Group
Sound Room
Coupons Co
The Little
The Central
MunicipalBoard
LengthPlay
The Man
Aggressive Run
Little
ComplicatedGame
Narrow
Major Vouchers
The Diplomatic Gamey
Independent Gameboard Collective
The Old
Well Postcard Spot
The Postal Valentines
Major
The Largest
Withdraw Indoor
The National
WholePlay
Elaborate Mettlesome
The Mean Room
TopCards
The Noble Back
Bit
CooperativeGame
LittleGame
Flat Plank Co
Excellent Use Co
The Corrugated
Festive Plank Group
Political Gage Pro
Roleplay Trading Co
The Musical
The Regular
Back Group
Creative Act Collective
Encounter Group
Sorted
Plug Pull
The Bottom
Intimate Inland
Drum printer Indoor
Turn Group
The Big
The Plug
Popular Playact
The Word Fun
Marred Board
Tumble Fun Spot
The Numerous Ambient
FrontBoard
Roleplay Group
Facade Indoor
Mere Bring Trading Co
DangerousGame
CorrespondingIndoor
FairGame
The Mere
Big Stake Trading Co
EarlierPlay
Personal Use
Best
Entire Card Place
The Sounding Get On
Elaborate Mettlesome Co
PersonalIndoor
Double Bring
HealthyIndoor
Postcard Spot
Panel Place
Beard Board
Intellectual Mettlesome Collective
Major Certificates Spot
Little Gritty Place
AdvisoryBoard
Adequate Covered Spot
Residences Group
Larger Back Co
Get On Trading Co
DefensivePlay
The Horizontal
In other words Cards
Yellow Sheets
SeparateBoard
PerpetuatingBoard
Gymnastic
Table Group
The Plank
Regional Dining Table Collective
SmallIndoor
National
Shrimper Indoor
Spirited Co
Corrugated Panel
Inside Place
Competitive Mettlesome
Little Gritty
The Extensive
Bit Coupons Place
The Individual Postcard
Man
Desperate Gamey Co
Latter Fun Trading Co
Dining Table Trading Co
Column Calories
Circuit Board Pro
Thick Gameboard
Wooden
White Gameboard
Distort Indoor
RegularIndoor

Clever board game business name ideas

Shakespearean Romp Group
FirstGame
Prepaid
LargestIndoor
Interesting Spirited
The Delicate
Intimate In House
Hard Board
The Column
The Last
SmallerGame
The Language
The Favourite
The Exciting
Spirited Pro
DeadlyGame
SmoothBoard
Fearless Pro
Inform Indoor
The Sound
Dining Table Co
Table Place
Bottom Bord
Fearless Trading Co
Conferred Board
TypicalIndoor
Ethernet Coupons Spot
Horizontal Control Panel Place
Historical
The The Room
The More Valentines
Fearless Co
The Rough Gamey
Scarred Board
Printed Badges Spot
First Fun Spot
Revered Board
Valentines Trading Co
The Silly Fearless
Outdoor Turn Group
Side
Complicated Brave Co
Fair Gage Co
NotchedCards
The Supervisory
The Largest Residences
Bottom Bureaus
Bottom Boat
National Residences
The Key Postcard
LatestPlay
Dangerous Gage
Tarot Coupons
Big
BiggestGame
Certificates Co
Winder Indoor
Interior Co
Administrative Table
The Only
The Safe Use
Intimate In Car
Average
The Appropriate
The Noble Gage
Back Bord
Mettlesome Pro
Compared Board
Full
The Test Card Game
Central Plank
Alot Indoor
Most
Bottom Branch
Electronic Dining Table Collective
Fascinating Spirited Pro
Corporate Gameboard
Smooth
Gamey Pro
The Permanent
The Separate
Demurred Board
Favorite
The Favorite
Spirited Trading Co
SideBoard
Thick Room Spot
Starred Board
The Fascinating Fearless
Get On Pro
The Intimate
The Provincial
Soft
Last
Control Panel Group
The Silly Gamey
Freer Fun
ResidentialIndoor
Numerous
Special Coupons Place
Parallel Playact
Test Badges Co
Statutory
Floured
Only Back Trading Co
Charred Board
The Heated
Plastic Postcards Spot
The Usual
Gage Co
The Ordinary Inhalation
Gameboard Group
The Final Back
The Biggest
Cords Cards
The Standard
The Conventional Room
Spirited Collective
ExcitingGame
Control Panel Collective
Gamey Trading Co
Desperate Gamey Place
Fourth Gamey
More Interior Pro
Loose
Back Body
Childish Spirited
Fair Spirited
Byrd Board
Ordinary Postcard Spot
Gameboard Place
Back Baseboard
Ordinary Complex Group
The Additional
Panel Spot
Final
Bared Board
FascinatingGame
The Tumble
Successful Fun
The Ample
The Larger Gritty
Person Gage
Adequate Ambient Co
InchBoard
The Familiar
Resistant
Biggest Spirited
Intimate Inhalation Spot

Best board game business name ideas

Parallel Performance
Cooperative
Language Brave Trading Co
Difficult
Fish finger Indoor
The Large Room
Brave Place
The Intellectual
The Wooden
The Independent Circuit Card
Romp Trading Co
ElectedBoard
Table Collective
ElectronicBoard
Five Certificates
Favourite Brave
Complicated Spirited Group
Postal Sheets Spot
Individual Certificates
Several Residences Spot
YellowCards
Badges Group
State Circuit Card Spot
Column Cartes
Popular Playing Period
The Latter
Running Gameboard Trading Co
Front Gameboard Collective
The Full Act
Notched Tags
Top Card Game Co
Simper Indoor
Home Pro
Separate
And Fiddle Place
Back Spot
The Well Card Game
The Duplicate
Various
The Next
Easy Back Trading Co
Popular
Multiple
Complex Collective
Perpetuating
Role
Political Gamey Group
Pretend Put
WildCards
The Corrugated Gameboard
Safe Inhalation Spot
MoreIndoor
Useful
Dot matrix printer Indoor
Thin
Deadly Mettlesome Group
Mettlesome Trading Co
Ambient Group
First Spirited Co
Home Place
Residences Pro
KeyBoard
The Spontaneous
StateBoard
RoundGame
The New
AggressivePlay
Enough Valentines Collective
Medical Plank
Entire Run Pro
Squared Board
Noble Gamey
Fun Pro
Biggest Brave Collective
Get On Collective
The Outdoor
The Holy
Printer Indoor
Sedentary Interiors Spot
Player Brave
The Running
The Elaborate Gage
Historical Turn Trading Co
Corporate
Compare
CasualIndoor
Back Bureaux
Plug
MedicalBoard
Loose Dining Table Trading Co
The Average Covered
Chard Board
The Childish
Comfortable
Sounding
Residences Spot
Use Trading Co
Word Board
The Urban
Sheets Collective
The Mean
Rough Mettlesome Spot
Dangerous Gage Spot
Diplomatic Punt
Sum Gamey Group
Back Bureau
The Historical
PermanentBoard
Tinker Indoor
Huge
Punt Place
Reenter Indoor
The Last Mettlesome
Coupons Group
Childish
Panel Pro
Intimate Intérieur
Fair Punt
Side Circuit Card Pro
Private Inside
The Free
The Popular Gage
Value Sheets Group
WoodenBoard
Daily Covered Spot
Plug Put
Column Carte
Active Ambient Place
Act Spot
Administrative Circuit Card Collective
Warm
Pretend Performance
Regional Gameboard
The Thick
Parallel Perform
Running
The Active
Discard Board
Intimate Interiors
Gage Place
The High
Several Interior
Person
MerePlay
The Ouija Get On
The Top
The Winning Postcard
Fearless Place
White Card Game Place

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Board Game Business:

Simple is always better

This means a few different things. Your board game business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your board game business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Board Game Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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