1,000+ Trendy Board Game Business Names

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Updated: April 14th, 2025

So, you've come up with the perfect board game business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your board game business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best board game business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your board game business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Board Game Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of board game business name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy board game business name ideas

Around The Table
In House
Game Trend
The Gaming Hour
Game Cheat
Round Table
Win Lust
House Contest
The Foul Playoff
One On One
Big Game
The Rivalry
Showdown
The Challenge Hut
House Play Off
Big Board
The Table Talk
Board Pieces
Sprint
Super Bowl
The Final Match
Toss
Shootout
The Indoor
Twelfth Player
Black And White
Opponent
Rival
Match Inside
Last Participant
Power Play
Influential
Appropriate Indoors
Happy Club
Indoor Granny
Game Spot
Happy House
The Indoor Player
Player Next Door
Pretend
The Board Room
Bling
Catch The Ball
Ball In The Room
Pillow Play
Final Round
The Last Match
Family Indoor
Happy Here
Bright Room
Here For The Play
Card Room
Family Drama
Indoor Rush
Internal Revival
The Insider
The Central Game Zone
Bright Board Game
Team Up
The Indoor Squad
Home Match
You Turn
Indoor Challenge
Intimate Battle
Family Time
We Are Indoors
In House Tournament
The Dual
Board Games And More
The Fun Zone
Amusement
The Joyland
The Delight
Indoor Picnic
Playful Mode
Gage Spot
Sea Get On Co
OnlyGame
Double Spirited Trading Co
The New Gameboard
Other Inside Co
Above
Shared Board
The Exciting Gage
ExtensiveIndoor
Fiddle Collective
Above Dining Table Place
The Side Dining Table
Regional Gameboard
The Corresponding
Larger
Panel Group
Plank Trading Co
Pitchfork Indoor
AggressivePlay
The Larger Gritty
Only Back Trading Co
The Average Inside
Postcards Spot
Fun Collective
Fascinating Spirited Pro
The Mean Room
Whole Brave Co
Intimate Inhalation Spot
ChildishGame
The Tarot Badges
Average
Complex Collective
The Biggest
Santa claus Indoor
Tiered Board
Column Valentines Collective
Residences Spot
More Interior Pro
Cleared Board
Private Inside
The Various
CooperativeGame
Roleplay Group
Thin
Bottom Brink
Elaborate Back
Different Ambient
Excellent Ambient
Interesting Brave Spot
Retired Board
Panel Spot
Sea Room Spot
Back Baseboard
OutdoorIndoor
Front Gameboard Collective
The Personal
Intellectual Mettlesome Collective
Appropriate Inhalation Trading Co
Outdoor
Fun Pro
The More Valentines
Thin Gameboard Place
Circuit Board Pro
Ard Board
Independent Panel
Dangerous Gamey
Permanent Table Pro
Gamey Co
Column Certificates
The Respectable Complex
Sheets Co
Major Certificates Spot
Major

Creative board game business name ideas

The Perfect
ElectronicBoard
FriendlyGame
Loose
Beard Board
Regular
Tarot Coupons
ThickBoard
Plug Put
Friendly Gage Pro
Switch
Discard Board
The Additional Sheets
Artificial
Language Spirited
The Simple
Green Postcard
BigGame
Residences Spot
Favourite Brave
Interesting
Postal Sheets Spot
Parallel Playact
Table Group
The Official
Warm
National Residences
The Vast
Smaller Gritty
The Ample
Tinker Indoor
Gamey Trading Co
Ample
Corporate
Use Group
Popular Fearless
Charred Board
Column Cartons
Wild Gritty Collective
Competitive
The Role
Individual Certificates
Intimate Inhalation
Intellectual Mettlesome
Editorial Room Co
The Favourite
The Various Complex
Huge Inhalation Trading Co
First
The Independent Circuit Card
Bottom Bureaus
Annual Use Pro
Bombard Board
Outlaw Indoor
Person Gage
Valentines Group
Off guard Board
The Biggest
Administrative Dining Table
MostIndoor
The Largest
Fish finger Indoor
FairGame
The Average Covered
Fascinating Gritty Spot
Panel Collective
ComplicatedGame
Festive Plank Group
Word Board
RoundGame
The Political
The Noble Gage
Recreative Use Pro
Dining Table Spot
Fun Group
Bottom Boat
Badges Pro
NormalIndoor
The Soft
The Municipal
Regional Dining Table Collective
IndependentBoard
Panel Spot
Wooden
Delicate Inhalation Group
Interiors Pro
State Circuit Card Spot
Ethernet Coupons Spot
Friendly
Circuit Board Pro
Home Pro
Sum Punt Spot
Sound Room
The Corrugated
Side
EarlierPlay
Huge
Back Boat
Supervisory Control Panel Group
Complex Place
The Popular Residences
Bottom Branch
The Intellectual
Control Panel Co
The Respectable
Final
GymnasticIndoor
Postcards Group
Last
The Difficult
Thin Gameboard Place
SeparateBoard
First Fun Spot
Supervised
Intellectual Mettlesome Collective
Most
First Spirited Co
Suitable
Only Back Trading Co
The Complicated Mettlesome
The Independent Control Panel
The Central
Aboard Indoor
Smaller
Inch Panel
CorrugatedBoard
Suitable Use
Casual
Tiered Board
Tumble Fun Spot
The Silly Fearless
The Diplomatic Gamey
The Popular Run
Medical Plank
The Larger Spirited
LittleGame
Enough Vouchers Collective
DoubleGame
Brave Pro
Duplicate Valentines Spot
Dramatic
Different Ambient
The Printed
The Running
Freer Fun
Numerous
The Sociodramatic
Green Postcard Trading Co
White Gameboard

Learn more about starting a board game business:

Where to start?

-> How much does it cost to start a board game business?
-> Pros and cons of a board game business

Need inspiration?

-> Other board game business success stories
-> Marketing ideas for a board game business
-> Board game business slogans

Other resources

-> Profitability of a board game business
-> Board game business tips
-> Blog post ideas for a board game business

Funny Board Game Business Names

The Wooden Circuit Card
TypicalIndoor
The Whole Gage
Tarot Coupons
Bottom Control Panel Group
The Mean Room
The Additional
The Festive
The Active
Stake Place
NextPlay
The Sound Sheets
Pretend Period Of Play
Room Group
First
Mere Bring Trading Co
Hospitable Panel
The Flat
Canard Board
Various
Person Mettlesome
Test
Huge
Inhalation Trading Co
The Numerous Ambient
Intellectual Mettlesome Collective
Festive Plank Group
The Plug
Elaborate Mettlesome
Excellent
Desperate Gage Place
Pretend Romp Collective
Column Certificates
Spirited Pro
PersonalIndoor
Fun Group
Gamey Pro
PoliticalGame
Delicate Inhalation Group
The New Gameboard
The Most
Regional Dining Table Collective
FreerPlay
Popular Playact
Horizontal
The Word Fun
Lords Cards
Spirited Trading Co
Diplomatic Punt
SmoothBoard
Bottom Baseboard
Freer
VerticalBoard
The Annual
Intimate Interiors
Entire Control Panel Spot
Ample Inhalation Group
The Central
Squared Board
Average
Circuit Room
The Corresponding
Childish Spirited
Plastic
The Biggest
Ethernet Postcard Place
Turn Group
Difficult
SupervisedIndoor
Double Spirited Trading Co
Discard Board
Back Room
WholeGame
Shakespearean Romp Group
ThickBoard
Fair Spirited
BigIndoor
Separate Interiors
Revered Board
ElectronicBoard
The Latest
Value Sheets Group
The Respectable Complex
Green Postcard Trading Co
The Separate
Ambient Group
Residences Spot
Back Group
The Regular
Wild Mettlesome
Card Trading Co
The Across Circuit Card
Entire Run Pro
ElectronicCards
ComplicatedGame
Outlaw Indoor
The Column
Fearless Place
Safe
Work Spot
Big Stake Trading Co
Man
Bottom Billboard
Regional Gameboard
Institutional
Double
The Independent Circuit Card
Column Charters
Control Panel Group
Badges Group
Alot Indoor
BigGame
Solitary Roleplay Collective
Enough Valentines Collective
The Heated
Certificates Co
Parallel
Turn Trading Co
The Popular
Federal
Corporate
Best
FriendlyGame
Column Carte
Front
Major
The Political
The Appropriate Covered
Winker Indoor
Coupons Co
Final Spirited Trading Co
Back Collective
Whole Brave Co
Full
Entire Card Place
Wooden
The Solitary
The Full Roleplay
Table Place
Circuit Card Spot
Elaborate Back
Multiple
OfficialBoard
Meet Place
Plug Fun
The Major
Corresponding Use Group
ExecutiveBoard
Separate

Cool board game business name ideas

The Usual
The Entire
ParallelPlay
The Most
Hospitable
DoubleGame
Last
Childish Mettlesome Co
Intimate Inboard
The Round Ambient
Intimate Inhalation
Room Pro
Punt Trading Co
Spirited Collective
Romp Trading Co
Fearless Trading Co
Complicated Spirited Group
Winker Indoor
The Thick
LatestPlay
White
The Intimate
The Man
OfficialBoard
Shard Board
Cords Cards
The Person Punt
Column Charters
The Sounding Get On
The Corresponding
Record Indoor
Supervisory Control Panel Group
The Popular Residences
Seventh Punt Place
The Easy
NotchedCards
Casual
The Corresponding Residences
Back Group
Squared Board
Rough
EditorialBoard
Birds Cards
The Key Circuit Board
The Pretend
The Political
Intimate Inland
The New
Perfect
Free Fiddle
PrintedBoard
Gage Place
The Key
Cooperative Gage
The Language
Popular Player
Quiet Punt Group
Covered Trading Co
The Suitable Residences
Supervised
Running Plank
The Historical
Back Branch
Certificates Co
The Largest Residences
The Front
Top Card Game Co
The Flat Room
Corrugated Room Pro
Turn Group
LengthPlay
Elected
DramaticPlay
Gritty Trading Co
Language
More
Ordinary Complex Group
Difficult Mettlesome Co
Thick
Byrd Board
FriendlyGame
Supervised Inhalation
The Diplomatic Gamey
The Ouija Panel
Thick Room Spot
WildGame
White Letters Spot
The Little
Foul Bring Pro
Desperate
The Fascinating Mettlesome
Retired Board
Diplomatic
Appropriate
Thin Gameboard Place
Wild Mettlesome
Regular
Regional Dining Table Collective
AdequateIndoor
LastGame
Inch Letters
The Blue
BlankCards
TopCards
Plug
NationalBoard
The Fourth
Reenter Indoor
The Ordinary
Seventh Gamey Spot
Parallel
Whole Gage
Inhalation Trading Co
House of lords Cards
Additional Postcard Group
Larger
Smooth
SmoothBoard
The Shakespearean
The Various Covered
Major Vouchers
Run Spot
Junior
The Delicate
Wireless Postcard
Person
Double
PretendPlay
ImaginativePlay
Entire Run Pro
Intellectual
Tiered Board
Mettlesome Group
Bit Coupons
The Executive Card
Next Roleplay
Language Spirited
Whole
LargerGame
GymnasticIndoor
The Exciting Gage
Huge
The Favorite Use
Bared Board
OriginalPlay
Smaller Gritty
Gamey Place
Bottom Bureaux
EthernetCards

Unique board game business name ideas

Towards Cards
Flat
PersonalIndoor
The Printed
Subject
Double Bring
Separate Interiors
Beards Cards
The Active
The Separate
Separate Complex Collective
The Average Covered
Elaborate Mettlesome
PerpetuatingBoard
FreerPlay
New Room
The Sound
Noble Gamey
Value Sheets Group
The Standard
Badges Group
Bottom Bord
Covered Spot
MerePlay
Narrow
The Wild
Duplicate
Bottom Body
Well Sheets Group
The Supervisory
Test
Competitive Stake Co
OutdoorIndoor
Electronic Dining Table Collective
BlueCards
Safe
The Larger Spirited
Back Bord
The Side Dining Table
Circuit Board Place
The Intellectual
The Spontaneous
Bottom Brink
Provincial Panel Place
The Fascinating Fearless
Fascinating Stake Spot
The Respectable
PlayerGame
Fair Meet Spot
The Well Card Game
The Major
Plank Trading Co
The Key Postcard
The Favorite Fearless
Dangerous Gage
Foot Dining Table Spot
Useful
Sum Punt Spot
Medical
Recreative Use Pro
The Original
Blank
ElectronicBoard
SuccessfulPlay
Drum printer Indoor
TarotCards
Spirited Place
Fearless Collective
Inch Dining Table Trading Co
Control Panel Spot
YellowCards
The Top
Language Brave Trading Co
Big
The Noble Gage
Complex Collective
Tinder Indoor
The Corrugated
The Wooden
Punt Collective
Easy Back Trading Co
Intimate Interior
Run Co
AmpleIndoor
Pretend Romp Collective
Key
Interesting Brave Spot
Popular Meet Spot
IntimateIndoor
CorrespondingIndoor
Individual Certificates
Shared Board
Barred Board
Interior Co
The Favorite
First
The Free
WoodenBoard
The Normal
ExcitingGame
SmallIndoor
The Magnetic Certificates
Sheets Collective
The Supervised
WildCards
Dining Table Trading Co
Back Spot
The Only
Fiddle Collective
Loose Plank Place
Friendly Punt Trading Co
Artificial
Popular Inhalation Co
The Official
Whole Brave Co
The Additional Valentines
The Vast Covered
The Big Gamey
The Annual
Exciting
The Elaborate
Charred Board
Romp Place
Valentines Group
Electronic
Numerous Residences Spot
The Duplicate
Personal Use
The Daily Complex
Alot Indoor
Intimate Interiors
And Fiddle Place
Beard Board
Loose Card Group
Fascinating
Ambient Co
Panel Group
Junior Covered
The Holy
Blurred Board
Fearless Co
PermanentBoard
Private Complex Collective
The Safe Use
PoliticalGame
The Switch
The Popular Run
The Fascinating Back
Assured Board

Cute board game business name ideas

The Rough Gamey
Elaborate Back
LargestIndoor
The Red
Popular Perform
Bad
OnlyGame
The Largest
Mettlesome Pro
Latter Romp
Spirited Co
Administrative Circuit Card Collective
Above Panel Pro
Back
Bottom Control Panel Group
Provincial Card Co
Meet Place
Multiple
The Familiar Covered
Dangerous Gamey
Successful Fun
Valentines Trading Co
The Big
The Favourite Gritty
Executive
Roleplay Collective
Fourth Gamey
Inch Postcard
Control Panel Collective
Card Place
Parallel Playact
ExtraCards
Fun Group
The Ordinary Inhalation
Home Co
Tinker Indoor
The Test Tags
The More Valentines
The Conventional Room
The Average Inside
AdvisoryBoard
Major
Biggest Gamey Co
The Additional Sheets
The Childish
The
Elaborate
Interesting Gage Group
Latter Fun Trading Co
Creative Act Collective
Round Gage Trading Co
Appropriate Inside
Dangerous
Biggest Spirited Trading Co
Punt Group
Table Group
Printed Vouchers Trading Co
TypicalIndoor
Green Postcard
Individual Card Game Pro
Daily Interior Collective
Central
Realistic
Noble Gage Spot
Get On Spot
Work Spot
Football Indoor
Average
The Spontaneous Meet
Entire Card Place
Ethernet Postcard Place
Gameboard Place
Scarred Board
Laser printer Indoor
Get On Trading Co
The Whole Gage
Act Place
The Foul Roleplay
The Municipal Circuit Board
Festive Room Place
Diplomatic Gage
Punt Place
Plug Pull
Plug Pretend
Final Spirited Trading Co
Regional Gameboard
Entire Control Panel Spot
Elected Dining Table Co
Act Spot
The Biggest
The Member Room
Gage Collective
Table Collective
Suitable Use
Tumble
Fair Gage Co
The Safe
Gamey Co
Control Panel Group
Notched Tags
Residences Spot
PopularGame
Work Trading Co
Medical Plank
Major Valentines Co
CompetitiveGame
Big Fearless Spot
The Horizontal
Gamey Pro
MusicalPlay
Intimate Inner
Home Pro
Interesting
DifficultGame
HolyCards
Fun Co
Deadly Mettlesome Group
The Mean Room
Bottom
Back Billboard
Free
Room Group
Loose Dining Table Trading Co
The Latest
Man
Duplicate Sheets
Duplicate Valentines Spot
Horizontal
Ouija
KeyBoard
Vast
FirstGame
Competitive Mettlesome
Residences Place
Sea Room Spot
Successful Act Trading Co
FrontBoard
Member
Huge Inhalation Trading Co
SoftIndoor
Administrative Dining Table
RoughGame
Pretend Perform
Plug Fun
Card Trading Co
Intimate Inside
The Earlier Fun
Freer Fun
Romp Co

Clever board game business name ideas

Postcards Collective
Imaginative Roleplay Spot
Excellent Use Co
Fun Pro
TopBoard
DeadlyGame
Typical Inside
Smaller
Prepaid
Gameboard Spot
Panel Spot
Institutional
Editorial Room Co
Boards Cards
The Ouija Get On
CommonIndoor
The First
Mere
RoundGame
Rough Mettlesome Spot
Switch
Resistant Residences Pro
First Fun Spot
Complicated Brave Co
Santa claus Indoor
OldGame
Major Certificates Spot
Gamey Trading Co
Side
Comfortable
Institutional Room Collective
Fun Collective
The Enough
The Sum Mettlesome
Competitive
The Foot
Test Letters Place
Punched Vouchers Collective
The Rorschach
InterestingGame
Safe Inhalation Spot
The Popular Gage
Municipal Get On
The Sound Sheets
Marked Letters Group
Winder Indoor
FamousPlay
Shakespearean Romp Group
IntellectualGame
Inside Place
Postcards Pro
Plastic Postcards Spot
Sounding
Little
EarlierPlay
The Numerous Ambient
Canard Board
Foot Circuit Board Collective
The Sum Spirited
Barbs Cards
Intimate In House
The Appropriate Covered
Timber Indoor
Tags Trading Co
Commercial Residences
Artificial Complex
Back Body
Minter Indoor
AdministrativeBoard
Front
Statutory
Panel Collective
The Round
Home Place
The Municipal
Wild Gritty Collective
Sound
Test Badges Co
Column Carte
Control Panel Pro
The Large Room
The Latter
The Role Encounter
Special Gameboard Group
The Back
Ethernet Coupons Spot
Permanent Table Pro
Interiors Pro
Discard Board
Respectable Home Spot
Gritty Spot
Fair Fearless Co
Popular Playact
Gamey Collective
Complex Group
Five Certificates
Tarot Coupons
SoundCards
Pretend Playing Period
The Diplomatic
Desperate Gage Place
Historical
Sedentary Interiors Spot
Double Spirited Trading Co
Childish
Demurred Board
The Comfortable Complex
Intellectual Mettlesome Collective
Junior Home Place
Person Gage
The Full Act
Dramatic
Flared Board
Dining Table Co
Outdoor
Fiddle Spot
Pretend Period Of Play
Corporate
Administrative Table
The Sociodramatic
National Residences
Competitive Gage
Popular
Above
Room Collective
Pretend Pull
Coupons Co
Well Postcard Spot
Above Dining Table Place
Simple Back
Mired Board
Column Certificates
Smaller Interior Trading Co
Thermal printer Indoor
Political Gamey Group
Delicate Inside Group
Encounter Group
Interesting Spirited
The Ample
The Old
The Key Table
Ordinary
The Favourite
BiggestGame
Smooth Plank
WholePlay
The Running
Executive Panel Group
Numerous

Best board game business name ideas

Independent Gameboard Collective
Lords Cards
Inside Collective
Freer
The Column
FiveCards
The Word Fun
Mettlesome Spot
The Personal
Last Gamey
Circuit Card Place
HistoricalPlay
SideBoard
Get On Pro
HorizontalBoard
Diplomatic Gage Collective
Popular Fearless
Political Gage Pro
Ample
Latest Run
Ard Board
The Blank
Warm
Dot matrix printer Indoor
Conferred Board
Gage Co
Circuit Card Pro
Loose
Comfortable Residences Pro
Line printer Indoor
Fair Spirited
Popular Gamey Trading Co
Professional Stake Pro
The Familiar
Withdraw Indoor
The National
IndependentBoard
Turn Trading Co
Inured Board
Bit Postcard Pro
DangerousGame
Bit
RoughPlay
Back Bureaus
The Elaborate Gage
Federal
The Test Card Game
Sea Get On Co
PersonGame
Desperate Gamey Co
Mettlesome Trading Co
Inform Indoor
Largest Home Collective
Different Ambient
Competitive Stake
Several Residences Spot
Inhalation Place
Starred Board
Circuit Room
Notched Tags Place
The Outdoor
Plug Fiddle
The Bottom
Excellent Ambient
Intimate Inhalation Spot
The Dangerous
The Next
The Solitary
Magnetic
The Central
The Statutory
CooperativeGame
Table Place
Wards Cards
Room Trading Co
Word
Little Gritty
Gritty Pro
Sum Gamey Group
Interesting Spirited Collective
Tumble Fun Spot
Fair Punt
The Seventh Fearless
The Rough Work
Printer Indoor
The Vast
The Fascinating
Loose Dining Table Pro
Circuit Card Group
White Card Game Place
More Inhalation
Bottom Boat
Active Turn Spot
Pretend Put
Latest Turn Trading Co
Recreative
The Perfect
The Desperate Brave
SeventhGame
SupervisoryBoard
Fascinating Gritty Spot
Festive Plank Group
Larger Back Co
Bottom Bureaus
Round Gamey Trading Co
Little Gritty Place
Popular Participate
The Intimate
Column Carats
Fourth
Gameboard Pro
Fearless Pro
Get On Group
The Independent Circuit Card
The Well
State
Back Room
Most
Column Cartes
Pitchfork Indoor
Fish finger Indoor
The Sorted
Control Panel Co
Municipal Table
The Complicated Mettlesome
Next
Spirited Trading Co
Playing
Deferred Board
The Numerous
Use Group
EntireBoard
RecreativeIndoor
Outlaw Indoor
NextGame
Favourite
Local Circuit Card
Parallel Participate
The Professional
The Sedentary Ambient
Plug Playing Period
Certificates Collective
ElectedBoard
Smart
Foot
Gage Spot
FascinatingGame
Adequate Ambient Co
Marred Board

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Board Game Business:

Simple is always better

This means a few different things. Your board game business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your board game business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Board Game Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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