1,000+ Trendy Board Game Business Names
So, you've come up with the perfect board game business idea, but in order to launch, you need a good business name.
And not just a name, but a creative and descriptive name that will make your board game business stand out.
The name of your business will forever play a role in:
- Your customers first impression
- Your businesses identity
- The power behind the type of customer your brand attracts
- If you're memorable or not
We've put together a list of the best board game business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.
Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your board game business.
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Board Game Business Name Generator
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Ideas
Catchy board game business name ideas
- Around The Table
- In House
- Game Trend
- The Gaming Hour
- Game Cheat
- Round Table
- Win Lust
- House Contest
- The Foul Playoff
- One On One
- Big Game
- The Rivalry
- Showdown
- The Challenge Hut
- House Play Off
- Big Board
- The Table Talk
- Board Pieces
- Sprint
- Super Bowl
- The Final Match
- Toss
- Shootout
- The Indoor
- Twelfth Player
- Black And White
- Opponent
- Rival
- Match Inside
- Last Participant
- Power Play
- Influential
- Appropriate Indoors
- Happy Club
- Indoor Granny
- Game Spot
- Happy House
- The Indoor Player
- Player Next Door
- Pretend
- The Board Room
- Bling
- Catch The Ball
- Ball In The Room
- Pillow Play
- Final Round
- The Last Match
- Family Indoor
- Happy Here
- Bright Room
- Here For The Play
- Card Room
- Family Drama
- Indoor Rush
- Internal Revival
- The Insider
- The Central Game Zone
- Bright Board Game
- Team Up
- The Indoor Squad
- Home Match
- You Turn
- Indoor Challenge
- Intimate Battle
- Family Time
- We Are Indoors
- In House Tournament
- The Dual
- Board Games And More
- The Fun Zone
- Amusement
- The Joyland
- The Delight
- Indoor Picnic
- Playful Mode
- ExecutiveBoard
- Spirited Spot
- The Supervisory Panel
- Competitive Stake Co
- Football Indoor
- The Central
- FriendlyGame
- The Larger
- Ample
- The Rorschach
- Mettlesome Pro
- The Foot
- SmallerGame
- LatestPlay
- Line printer Indoor
- Postal Sheets Spot
- Front Gameboard Collective
- Multiple
- TarotCards
- The Sorted
- The Popular Gage
- Circuit Card Pro
- Personal Use
- More Inhalation
- ComplicatedGame
- The Duplicate
- Language
- Elaborate Mettlesome
- Pretend Pull
- The Multiple
- Perpetuating
- Postcards Spot
- Comfortable
- Intellectual Gamey Collective
- The Interesting
- RecreativeIndoor
- Rough
- The Appropriate
- Shard Board
- The Municipal Circuit Board
- Major Valentines Co
- Ordinary
- The Front
- Average
- Postcards Group
- White Gameboard
- Room Collective
- Loose
- Major Vouchers
- Inhalation Trading Co
- CompetitiveGame
- Popular Fearless
- Foul Bring Pro
- HorizontalBoard
- Friendly
- Junior Covered
- The
- Artificial Complex
- Intellectual
- The Additional Valentines
- Punt Spot
- Intimate In Car
- Back Baseboard
- Spirited Collective
- Popular Player
- Smaller
- The Pretend
- Table Pro
- BigGame
- Inch Dining Table Trading Co
- Whole Brave Co
- Pretend Put
- Revered Board
- Numerous Residences Spot
Creative board game business name ideas
- WordPlay
- Language Spirited
- The Test
- The Exciting
- Sounding
- Local Circuit Card
- Intellectual Gamey Collective
- Political Gamey Group
- Covered Spot
- Recreative
- Plug Pretend
- The Wooden
- The Musical
- Smart
- Diplomatic Gage
- Pretend Pull
- Bottom Brim
- FestiveBoard
- Wireless Postcard
- Fiddle Spot
- Room Trading Co
- Bit Coupons
- Noble Gamey
- Popular
- Above
- The Average Covered
- The Political
- Major Valentines Co
- Member
- Get On Trading Co
- The Fascinating
- Friendly Punt Trading Co
- Foot
- Assured Board
- Starred Board
- Provincial Card Co
- The Municipal Circuit Board
- Popular Player
- The Key Postcard
- The Popular Run
- VerticalBoard
- Noble Gage Spot
- Hard Board
- Delicate Inhalation Group
- Column Cartes
- Postcards Co
- Spirited Pro
- Inhalation Trading Co
- Fun Co
- SmallIndoor
- Dangerous Gamey
- Double
- Big Stake Trading Co
- Electronic Dining Table Collective
- Full
- Tarot Coupons
- Pretend Performance
- The Thick
- Double Bring
- Sound Room
- Blank
- The Extensive
- Local Plank Trading Co
- RespectableIndoor
- The Corresponding
- Sea
- Drum printer Indoor
- In other words Cards
- The Man
- WildCards
- Major Vouchers
- Punt Spot
- TarotCards
- Punt Place
- Foot Circuit Board Collective
- Deadly Mettlesome Group
- Referred Board
- Supervisory Control Panel Group
- Electronic
- Word Board
- Bottom Brink
- Fair Gage Co
- Plug Fun
- The Wild
- The Mean Room
- The Latest
- Mere
- Gage Collective
- Circuit Card Place
- The Rough
- Largest Home Collective
- The Supervisory Panel
- The Annual
- The Sorted
- The Ample
- Made Act
- DomesticIndoor
- Get On Collective
- Warm
- PoliticalGame
- The Numerous Ambient
- The Pretend
- The Flat
- The Person Punt
- The Magnetic Certificates
- Larger Gamey Spot
- Ambient Group
- Pretend Perform
- Exciting
- Fascinating Gritty Spot
- IndependentBoard
- Act Place
- The Various Covered
- Inch Panel
- Birds Cards
- The Holy
- The Comfortable
- Elaborate Back
- The Key
- Printer Indoor
- Man
- The Spontaneous
- BlueCards
- Bottom Bureaux
- Competitive Gage
- ComplicatedGame
- Revered Board
- Bit Coupons Place
- The Parallel
- FiveCards
- Switch
- Delicate Inside Group
- Compare
- Next Roleplay
- Last Gamey
- ExcitingGame
- DifficultGame
- Administrative Circuit Card Collective
- Postcards Pro
- The Diplomatic
- Fascinating Spirited Pro
- Excellent
- The Conventional Room
- Numerous
- The Foot
- Shard Board
- The Key Table
- Fearless Place
- Separate Complex Collective
Learn more about starting a board game business:
Where to start?
-> How much does it cost to start a board game business?
-> Pros and cons of a board game business
Need inspiration?
-> Other board game business success stories
-> Marketing ideas for a board game business
-> Board game business slogans
Other resources
-> Profitability of a board game business
-> Board game business tips
-> Blog post ideas for a board game business
Funny Board Game Business Names
- Gameboard Place
- Desperate Gamey Co
- The Key Table
- The Complicated Mettlesome
- The Usual
- The Supervised
- The Flat Room
- Supervised Inhalation
- Back Body
- The Language
- The Average Covered
- Elaborate Mettlesome Co
- Mere Act Collective
- Fair Gage Co
- Inhalation Place
- Regional
- Shakespearean Bring
- Outdoor
- Festive Room Place
- Switch
- Circuit Room
- The Musical
- SoftIndoor
- More
- Pretend Perform
- Aggressive Run
- IndividualCards
- Running
- Individual Certificates
- Sum
- Spontaneous Encounter Spot
- TypicalIndoor
- The Municipal Circuit Board
- State Control Panel Trading Co
- The Smaller
- Act Place
- Duplicate
- The Average Inside
- Independent
- The Larger
- The Back
- The Tumble
- Dining Table Trading Co
- Card Collective
- SeventhGame
- RecreativeIndoor
- Average
- Badges Group
- Appropriate
- The Appropriate
- Cooperative
- EthernetCards
- Political Gage Pro
- Separate Interiors
- Loose Dining Table Pro
- Huge
- White Gameboard
- The Latter
- Encounter Group
- Smooth
- Back Boat
- Wooden
- Friendly
- Language Spirited
- Transferred Board
- Inside Collective
- Brave Trading Co
- Gamey Pro
- Vertical
- Thin Plank
- Gritty Collective
- Municipal Get On
- Fair Punt
- Postcards Collective
- The Supervisory
- Valentines Group
- The Compare Covered
- Lords Cards
- The Thick
- The Rough Work
- Freer
- The Across Circuit Card
- Bottom Brink
- Ard Board
- Blank
- Commercial
- Gage Co
- Room Group
- Circuit Card Collective
- FestiveBoard
- ExtensiveIndoor
- Delicate Inside Group
- Comfortable
- Duplicate Sheets
- Corrugated Panel
- Favorite Interior Trading Co
- The Corrugated Gameboard
- Postcards Spot
- Flared Board
- The Whole Gage
- Charred Board
- Fun Collective
- Diplomatic Punt
- The Larger Gritty
- Various
- EntireBoard
- The Familiar
- Inform Indoor
- The Horizontal
- The Conventional Room
- The Perpetuating
- Boards Cards
- Table Collective
- PlayerGame
- The Person Punt
- TarotCards
- Dramatic
- Card Place
- Sheets Collective
- Free
- Pretend Performance
- Local Plank Trading Co
- Back Room
- Double Bring
- Deadly Mettlesome Group
- Enough Vouchers Collective
- Spirited Pro
- Mere Bring Trading Co
- The Diplomatic Gamey
- Beards Cards
- Intimate In Car
- Man
- The Additional
- The Popular
- Alot Indoor
- CommonIndoor
- Inured Board
- Punched Vouchers Collective
- PersonalIndoor
- Wild Gritty Collective
- Bring Trading Co
- ElectronicBoard
- Tumble Fun Spot
- Get On Spot
- Sedentary Interiors Spot
- Imaginative Roleplay Spot
- Favourite
- Mettlesome Group
- The Tarot Badges
Cool board game business name ideas
- Bit Postcard Pro
- WordPlay
- Recreative
- White
- Big Fearless Spot
- Boards Cards
- The Pretend
- AdministrativeBoard
- Spirited Place
- Junior Home Place
- Language
- Postcards Pro
- Hospitable Panel
- Biggest Gamey Co
- Desperate
- Brave Trading Co
- Numerous Residences Spot
- Parallel
- Popular Perform
- Popular Put
- Fun Co
- Laser printer Indoor
- The New Gameboard
- Childish Mettlesome Co
- Additional Postcard Group
- The Sum Mettlesome
- Column Certificates
- Provincial Card Co
- Competitive Stake
- The Blank
- Use Co
- Warm Use Spot
- Junior
- The Most
- Notched Tags Place
- Column Cartons
- Intimate Interior
- Excellent
- Editorial Room Co
- Bad
- ElectronicCards
- Active Inhalation Spot
- The Diplomatic
- Magnetic
- Circuit Board Place
- Dramatic
- PlayerGame
- High Badges
- The Central Circuit Card
- The Role Encounter
- Municipal Get On
- Covered Trading Co
- Whole Gage
- Get On Group
- The Interesting
- The Sociodramatic
- Off guard Board
- Back Collective
- Back Billboard
- Person Mettlesome
- The Fascinating
- Ard Board
- Tags Trading Co
- MostIndoor
- Tinder Indoor
- Key
- Commercial Residences
- Appropriate Inside
- Vast
- The Various Covered
- FamousPlay
- Column Charters
- Next
- The Test Tags
- Covered Spot
- Smart
- Interesting
- The Person Punt
- Soft Complex Co
- Ambient Trading Co
- Duplicate Sheets
- Fearless Collective
- Card Trading Co
- Interiors Pro
- Excellent Ambient
- The Smaller
- Parallel Participate
- The Well
- The Additional Sheets
- Bottom
- Foot
- Gage Spot
- Duplicate Postcards Co
- The Appropriate Covered
- The Key Circuit Board
- Competitive Stake Co
- Latest Turn Trading Co
- Inter- Indoor
- Back Room
- Suitable
- The Intimate
- Romp Co
- The Official
- Latest Run
- Intellectual Gamey Collective
- Intellectual Mettlesome
- PrintedBoard
- Fun Group
- Roleplay Collective
- Cooperative Gage
- Room Pro
- Panel Group
- More Inhalation
- Mere
- Back
- Well Sheets Group
- MusicalPlay
- Parallel Play On
- Institutional Room Collective
- Foot Circuit Board Collective
- RoughPlay
- Pretend Perform
- Executive Panel Group
- Complex Spot
- The Major
- Run Group
- Interesting Brave Spot
- Round Gage Trading Co
- Beards Cards
- Inhalation Collective
- More
- Independent Panel
- Friendly Mettlesome Co
- Blank
- Popular Gamey Trading Co
- The Key
- The Favorite Use
- The Sedentary Ambient
- EditorialBoard
- TarotCards
- Sea Get On Co
- The Across
- Corrugated Room Pro
- Circuit Card Collective
- The Municipal Circuit Board
- Printed Vouchers Trading Co
- The Flat Room
- Festive Control Panel
- BlueCards
Unique board game business name ideas
- Thin Dining Table
- State Control Panel Trading Co
- Noble Gage Collective
- The Round
- Dining Table Spot
- Back Circuit Card
- Running Plank
- Popular Home Co
- RoughGame
- White Letters Spot
- IndependentBoard
- NationalBoard
- Fun Collective
- The Wooden Circuit Card
- The Role
- PersonGame
- Solitary Roleplay Collective
- The Difficult
- The Switch
- PopularGame
- The Political
- Exciting
- Big Spirited Collective
- Entire Turn
- OldGame
- Intimate Inner
- Latter Romp
- Column Cart
- Smaller Gritty
- The Familiar Covered
- Largest Home Collective
- InterestingGame
- OriginalPlay
- Foot Dining Table Spot
- The Smooth
- Round Gamey Trading Co
- Ethernet
- Comfortable Residences Pro
- Competitive Gage
- Ordinary Postcards Collective
- Perfect
- The Professional
- Stake Collective
- The Member Room
- Outdoor
- The Simple
- The Blue Postcards
- The Respectable
- The Respectable Complex
- The Easy
- The Spontaneous Meet
- Interior Place
- Horizontal
- Intimate Inhalation
- ParallelPlay
- Residences Place
- Different Ambient
- IntellectualGame
- Gamey Place
- Favorite Interior Trading Co
- Flared Board
- Executive Circuit Board Pro
- Adequate Use Place
- Casual
- The Player Fearless
- The Back
- The Ouija Panel
- The Wild
- Friendly Punt Trading Co
- Fascinating Stake Spot
- EntireBoard
- Card Place
- The Executive Card
- Language Spirited
- Familiar Complex Spot
- Commercial
- Permanent Table Pro
- Interior Group
- The Member
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- Mettlesome Group
- Inch Dining Table Trading Co
- First
- Typical Inside
- Rough Fearless Pro
- The Municipal
- Biggest Spirited Trading Co
- IntimateIndoor
- Meet Place
- Certificates Group
- Entire Control Panel Spot
- The Resistant
- Bombard Board
- Sea
- Smaller
- Gage Collective
- Central
- Junior Covered
- Popular Fearless
- CommonIndoor
- Bit Coupons
- The Round Ambient
- Final Spirited Trading Co
- Mired Board
- Brave Pro
- Deferred Board
- Resistant Residences Pro
- The Big Gamey
- Fair Meet Spot
- The Entire
- The Numerous
- Towards Cards
- BigIndoor
- Healthy
- Ouija
- Bottom Control Panel Group
- Duplicate
- The Whole
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- Marked Letters Group
- Length
- Other Inside Co
- Control Panel Pro
- Test Letters Place
- SeventhGame
- Table Pro
- Subject
- Plank Spot
- Run Co
- Local Circuit Card
- Tiered Board
- Freer
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- The Statutory
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- Professional Stake Pro
- Punt Trading Co
- Certificates Collective
- Fourth
- Interior Pro
- The Childish Gritty
- Interior Trading Co
- Made Act
- CompetitiveGame
- Column Certificate
- Desperate Gage Group
- Ordinary
- Medical
Cute board game business name ideas
- The Municipal Gameboard
- Punt Group
- Spirited Spot
- Inch Panel
- FestiveBoard
- Spared Board
- Fair Fearless Co
- IndividualCards
- The Daily Complex
- Room Trading Co
- Test
- The Foul Roleplay
- Recreative Use Pro
- The Whole Gage
- Bottom Billboard
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- Whole Brave Co
- The Original
- WirelessCards
- Competitive
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- Pretend Period Of Play
- The Friendly
- The Normal
- Municipal Gameboard Spot
- The Supervised
- BlankCards
- Outlaw Indoor
- The Enough
- Safe
- The Annual
- The
- Smaller Interior Trading Co
- The Deadly Back
- Loose Card Group
- Sound Room
- Coupons Co
- The Little
- The Central
- MunicipalBoard
- LengthPlay
- The Man
- Aggressive Run
- Little
- ComplicatedGame
- Narrow
- Major Vouchers
- The Diplomatic Gamey
- Independent Gameboard Collective
- The Old
- Well Postcard Spot
- The Postal Valentines
- Major
- The Largest
- Withdraw Indoor
- The National
- WholePlay
- Elaborate Mettlesome
- The Mean Room
- TopCards
- The Noble Back
- Bit
- CooperativeGame
- LittleGame
- Flat Plank Co
- Excellent Use Co
- The Corrugated
- Festive Plank Group
- Political Gage Pro
- Roleplay Trading Co
- The Musical
- The Regular
- Back Group
- Creative Act Collective
- Encounter Group
- Sorted
- Plug Pull
- The Bottom
- Intimate Inland
- Drum printer Indoor
- Turn Group
- The Big
- The Plug
- Popular Playact
- The Word Fun
- Marred Board
- Tumble Fun Spot
- The Numerous Ambient
- FrontBoard
- Roleplay Group
- Facade Indoor
- Mere Bring Trading Co
- DangerousGame
- CorrespondingIndoor
- FairGame
- The Mere
- Big Stake Trading Co
- EarlierPlay
- Personal Use
- Best
- Entire Card Place
- The Sounding Get On
- Elaborate Mettlesome Co
- PersonalIndoor
- Double Bring
- HealthyIndoor
- Postcard Spot
- Panel Place
- Beard Board
- Intellectual Mettlesome Collective
- Major Certificates Spot
- Little Gritty Place
- AdvisoryBoard
- Adequate Covered Spot
- Residences Group
- Larger Back Co
- Get On Trading Co
- DefensivePlay
- The Horizontal
- In other words Cards
- Yellow Sheets
- SeparateBoard
- PerpetuatingBoard
- Gymnastic
- Table Group
- The Plank
- Regional Dining Table Collective
- SmallIndoor
- National
- Shrimper Indoor
- Spirited Co
- Corrugated Panel
- Inside Place
- Competitive Mettlesome
- Little Gritty
- The Extensive
- Bit Coupons Place
- The Individual Postcard
- Man
- Desperate Gamey Co
- Latter Fun Trading Co
- Dining Table Trading Co
- Column Calories
- Circuit Board Pro
- Thick Gameboard
- Wooden
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- Distort Indoor
- RegularIndoor
Clever board game business name ideas
- Shakespearean Romp Group
- FirstGame
- Prepaid
- LargestIndoor
- Interesting Spirited
- The Delicate
- Intimate In House
- Hard Board
- The Column
- The Last
- SmallerGame
- The Language
- The Favourite
- The Exciting
- Spirited Pro
- DeadlyGame
- SmoothBoard
- Fearless Pro
- Inform Indoor
- The Sound
- Dining Table Co
- Table Place
- Bottom Bord
- Fearless Trading Co
- Conferred Board
- TypicalIndoor
- Ethernet Coupons Spot
- Horizontal Control Panel Place
- Historical
- The The Room
- The More Valentines
- Fearless Co
- The Rough Gamey
- Scarred Board
- Printed Badges Spot
- First Fun Spot
- Revered Board
- Valentines Trading Co
- The Silly Fearless
- Outdoor Turn Group
- Side
- Complicated Brave Co
- Fair Gage Co
- NotchedCards
- The Supervisory
- The Largest Residences
- Bottom Bureaus
- Bottom Boat
- National Residences
- The Key Postcard
- LatestPlay
- Dangerous Gage
- Tarot Coupons
- Big
- BiggestGame
- Certificates Co
- Winder Indoor
- Interior Co
- Administrative Table
- The Only
- The Safe Use
- Intimate In Car
- Average
- The Appropriate
- The Noble Gage
- Back Bord
- Mettlesome Pro
- Compared Board
- Full
- The Test Card Game
- Central Plank
- Alot Indoor
- Most
- Bottom Branch
- Electronic Dining Table Collective
- Fascinating Spirited Pro
- Corporate Gameboard
- Smooth
- Gamey Pro
- The Permanent
- The Separate
- Demurred Board
- Favorite
- The Favorite
- Spirited Trading Co
- SideBoard
- Thick Room Spot
- Starred Board
- The Fascinating Fearless
- Get On Pro
- The Intimate
- The Provincial
- Soft
- Last
- Control Panel Group
- The Silly Gamey
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- ResidentialIndoor
- Numerous
- Special Coupons Place
- Parallel Playact
- Test Badges Co
- Statutory
- Floured
- Only Back Trading Co
- Charred Board
- The Heated
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- The Usual
- Gage Co
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- Gameboard Group
- The Final Back
- The Biggest
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- The Standard
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- Spirited Collective
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- Control Panel Collective
- Gamey Trading Co
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- Fourth Gamey
- More Interior Pro
- Loose
- Back Body
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- Gameboard Place
- Back Baseboard
- Ordinary Complex Group
- The Additional
- Panel Spot
- Final
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- FascinatingGame
- The Tumble
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- The Ample
- The Larger Gritty
- Person Gage
- Adequate Ambient Co
- InchBoard
- The Familiar
- Resistant
- Biggest Spirited
- Intimate Inhalation Spot
Best board game business name ideas
- Parallel Performance
- Cooperative
- Language Brave Trading Co
- Difficult
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- The Large Room
- Brave Place
- The Intellectual
- The Wooden
- The Independent Circuit Card
- Romp Trading Co
- ElectedBoard
- Table Collective
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- Five Certificates
- Favourite Brave
- Complicated Spirited Group
- Postal Sheets Spot
- Individual Certificates
- Several Residences Spot
- YellowCards
- Badges Group
- State Circuit Card Spot
- Column Cartes
- Popular Playing Period
- The Latter
- Running Gameboard Trading Co
- Front Gameboard Collective
- The Full Act
- Notched Tags
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- Simper Indoor
- Home Pro
- Separate
- And Fiddle Place
- Back Spot
- The Well Card Game
- The Duplicate
- Various
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- Popular
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- Perpetuating
- Role
- Political Gamey Group
- Pretend Put
- WildCards
- The Corrugated Gameboard
- Safe Inhalation Spot
- MoreIndoor
- Useful
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- Thin
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- Mettlesome Trading Co
- Ambient Group
- First Spirited Co
- Home Place
- Residences Pro
- KeyBoard
- The Spontaneous
- StateBoard
- RoundGame
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- Medical Plank
- Entire Run Pro
- Squared Board
- Noble Gamey
- Fun Pro
- Biggest Brave Collective
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- The Outdoor
- The Holy
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- Sedentary Interiors Spot
- Player Brave
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- Historical Turn Trading Co
- Corporate
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- Back Bureaux
- Plug
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- Chard Board
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- The Ouija Get On
- The Top
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- White Card Game Place
Guide: How To Name Your Business
Why Is Your Business Name Important?
Your business name is one of the single most important pieces to starting a business.
Why?
Because your business name has power.
It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.
It impacts the way in which people remember, refer you, and perceive your business
When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.
Let's take a look at everything you need to consider before deciding on a business name:
Tips To Consider When Naming Your Board Game Business:
Simple is always better
This means a few different things. Your board game business name should always be:
- Easy to spell
- Easy to pronounce
- Easy to remember
Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.
To test this point, try to think of any well-known reputable brand off the top of your head.
The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.
Your Business Name Should Define What You Do
The name of your business should reflect a defining characteristic of what you do.
Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.
For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.
Consider SEO When Naming Your Business
Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.
There are several different aspects to think about when it comes to SEO & naming your board game business:
- Try not to pick a business name that's crowded with other businesses
- Consider naming your business based on highly searched keywords
- Make sure the name of your business matches search intent and what people are looking for
Think about the emotions you want to evoke
Your business name has the power to evoke certain emotions and thoughts from your customer.
It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.
It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.
For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.
Try Not To Pick Something Too Limiting
Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.
If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.
Here are some tips to avoid making this mistake:
- Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
- Try not to name the business after only one product you sell
- Try not to name something based on a current trend
Brainstorming Names For Your Business
If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:
- Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
- Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
- Think about the emotion you want to evoke with your business name
- Ask yourself: If I had to describe my business in one word, what would it be?
From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.
Tips on naming your business
In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.
We've put together a full guide here for naming your business here but will also cover the most critical pieces below:
Is your URL available? Social media handles?
You can check for domain availability here:
Find a domain starting at $0.88
powered by Namecheap
As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.
Other general naming tips
- Consider SEO when naming your business
- Consider naming your business something that reflects what you do and/or who you are
- Keep it simple! Easy to spell, easy to pronounce and easy to remember
- Try not to pick something too limiting that could impact your businesses growth in the future!
Check out our full naming guide here.
Here is a video covering all factors to consider when naming your LLC:
Examples of Great Business Names
When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.
Here are a few examples of great business names (+ how some of these businesses came up with their name):
Competitor Analysis Example
One great way to name your business is by looking at the competition and getting inspiration.
Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:
A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.
The name "Boutique Rye" checks the boxes for naming a business:
- Short and simple
- Easy to spell and easy to remember
- Clearly defines what the company does
- Optimized for SEO (people searching for boutiques)
- Unique and personal touch - tells a story.
Ask Other People
Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!
How we came up with the name Cat Sushi:
So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.
Read the full story ➡️ here
The name "Cat Sushi" checks all the boxes for naming a business:
- Memorable and funny
- Short and simple
- Obvious that they sell treats for cats
- Fun & unique story - their customer literally came up with the name of their business!
The Amazon Example
Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.
The name Amazon came from a simple dictionary search .
Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.
When he told his team, he didn't care for anyone else's input. He was set on it.
Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):
- Represents the largest river in the world, making it very memorable
- The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
- The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
- Easy to spell, pronounce and recommend!
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