Hi! My name is Afik Rechler and I am the VP of Business Development of Inbound Junction.
My extensive experience working with thousands of opinion leaders, influencers, and authoritative websites is why you should read this guide.
With how cutthroat the competition has become in the ecommerce space, you need to have the right tools at your disposal to take your online store to greater heights.
With the right tools, coupled with effective ecommerce strategies and trainining, you’ll be able to dominate your niche even if your marketing pocket isn’t as deep as your competitors.
Interestingly enough, without the right tools at your disposal, you’d also be hardpressed at winning the ecommerce game since your competitors would have an unfair advantage over you.
That is why, in this guide, we’re going to cover five tools that you can integrate into your ecommerce website so you can take your business to the next level.
Let’s dive right in.
Your ecommerce website is your storefront, so it’s crucial for the platform you’re using to have the best tools and features to streamline your operations, and ultimately help boost your sales.
For instance, ecommerce solutions like Oberlo offer automation features for dropshippers when integrating products from the suppliers to their Shopify store.
Oberlo lets you import product details and other marketing materials from the suppliers to your ecommerce website with just a few clicks.
You can also edit the product information before importing it into your store.
With the product integration automation that Oberlo offers, some dropshippers have even managed to scale their business up to $ 500,000 per month. This is a stunt you’d be hard pressed to pull off without a plugin like Oberlo.
Ecommerce tools like Oberlo make your product integration process easier, faster, and streamline your business operations.
Aside from providing features for your dropshipping operations, Oberlo also offers truckloads of information through their resources on Dropshipping to give you more relevant information on the business model.
There is a reason why ecommerce entrepreneurs are keen on using content marketing — it straight-up works.
In this marketing method, content is key. So if you’re thinking of running a successful content marketing campaign, then you need to publish quality content through blogs, whitepaper, and guides.
For example, if you’re into helping newbie dropshippers, then you can publish a comprehensive guide about Dropshipping.
As your guide answers the burning questions that your audience have about the Dropshipping business model, the easier it becomes to establish your relationship with them.
Of course, the more connection you build with your audience, the easier it becomes for them to trust you with their money.
To know what content topic/angle your audience are eager to learn about, you can use an online tool like Buzzsumo.
Just enter a relevant keyword into Buzzsumo’s search box, start your search, and the tool will bring you the top posts and their engagement counts (among other things).
Through Buzzsumo, you can determine what topics your audience are keen on reading about.
The idea is, the more engagements a post has, the more your audience are interested in the topic. After all, they’ll never take the time to share a post if they aren’t interested in it.
Buzzsumo is a widely used tool since it can provide useful content marketing insights for ecommerce businesses, and here’s what some of their customers have to say:
Because content marketing can take your ecommerce business model to the next level, you need to execute your content marketing campaigns properly. Buzzsumo can be one of the tools you need to do just that.
If you manage to rank your website on the search engine results pages, you’ll be able to garner hundreds (if not thousands) of highly-targeted traffic.
That’s why SEOing your website is important.
However, effective SEO can take some elbow grease and some time to master.
To help you with your SEO endeavors, you can use an online tool like SEMrush.
It’s a useful SEO tool to help you grow your dropshipping store.
This is what Maikon, the CEO ofBuildin had to say: "With SEMrush, we are in the top 3 for top keywords of our industry: for example, we are ranking first for the keyword " construction", one of our high-level keywords with 25,000 searches, it is very important to us."
The tool can help optimize your ecommerce store for the web crawlers and even spy on your competitors’ strategies.
SEMrush offers features such as a website audit to check your site’s SEO “condition” and an on-page SEO checker that lets you track your rankings.
The tool also gives you recommendations to improve your on-page SEO performance.
SEMrush’s competitor analysis tool allows you to do the following:
Research on advertising to help you get a better understanding of your competitors’ keywords, paid ad strategies, and budgets.
Do organic research to check your competitors’ “best” keywords, and look for new competitors that you should be aware of.
Conduct backlink research to see where the backlinks and mentions of your competitors are coming from, and how this can affect their domain authority.
SEMrush can give you the details you need to implement a successful SEO strategy for your ecommerce website.
Let’s face it, even if you had eight functional limbs, you’ll need more hours and energy to effectively run, monitor, and tweak your marketing strategies to get the best results.
With cloud-based and centralized marketing systems like Klaviyo , you can efficiently and effectively target, customize, track, plus optimize your marketing campaigns.
The marketing automation features Klaviyo offers has helped companies like Rocketbook strengthen their customer relationships by helping them build targeted and data-backed emails.
You can set up marketing campaigns such as automated emails using ready-to-use themes, basic, imported or your created templates.
The tool offers drag-and-drop features to let you easily create your email automation campaigns without having to use advanced coding.
Once you’re done creating your campaigns, you can then set up and modify the flow of your email sequences.
You can also build rules or flows for any type of subscriber situation by setting different conditions.
Plus, you can segment your email list based on various factors such as the user behavior on your ecommerce website, open rates, and their location.
With marketing automation tools, you can increase your efficiency, optimize your time and energy by automating repetitive tasks, and ultimately nurture customer relationships.
5. Google Analytics
One of the most crucial factors that can help you drive more traffic to your site, boost your conversions, and get better results are your website metrics.
After all, data and figures such as your average visitor on-page duration and bounce rate can tell you how well your website is performing.
To help you assess your website’s figures, you need online analytic tools such as Google Analytics (GA).
Google Analytics, a popular and free online analytics tool, can give you detailed reports on crucial website metrics such as user activity, conversion rate, bounce rate, and more.
In fact, GA is so popular and widely used that even New Brunswick, a province of Canada used the tool to increase tourism by matching audiences to activities.
The data that this tool offers can help you track how your visitors behave on your ecommerce store, improve your conversions on your PPC ads, plus optimize your product details and your website.
Knowing your website metrics can give you insights on how to improve your website performance and help achieve your business goals.
The growth and success of your ecommerce business can rely on your ability to understand the dynamics of the trade, what factors affect it, and applying the right strategies and tools.
Give these tools a try and check how they can take your ecommerce business to the next level.
Share this information if you found it useful. Cheers!
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