1,000+ Clever Benefit Corporation Names

Updated: January 19th, 2023

So, you've come up with the perfect benefit corporation idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your benefit corporation stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best benefit corporation ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your benefit corporation.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Benefit Corporation Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of benefit corporation name ideas for free using our business name generator and instantly check domain availability.

Want to generate your own business name?
Use our custom business name generator to find an amazing name for your business.
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Ideas

Catchy benefit corporation name ideas

  • The Single Institution
  • Enormous Net Profit
  • ConsolidatedCorporation
  • Lucre Pro
  • Less Contribute Pro
  • The Especial
  • Malaysian Corporation
  • Benefit Group
  • Consolidated Corps
  • HeldCorporation
  • The Marked
  • Public Business Trading Co
  • The Cooperative Company
  • Cost Profit
  • The Economic
  • Close Community
  • The Handsome Income
  • Jason Corporation
  • Collapsible Caf
  • Municipal
  • The Primary Boon
  • Corporate Place
  • Quasi
  • Rocket Profit
  • TaxProfit
  • Consolidated Companies
  • Net Income Group
  • MultinationalCorporation
  • Potential
  • LessProfit
  • The Dollar
  • PecuniaryProfit
  • PrivateProfit
  • PersonalProfit
  • Possible Beneficial Trading Co
  • Do Good Group
  • EnormousBenefit
  • Revenue Pro
  • Gain Co
  • Gain Group
  • Substantial
  • Gains Collective
  • The Controlled
  • Controlled Companies
  • The Full
  • Pure Gain
  • The Taxable
  • Possible Payoff
  • The Personal
  • Pocket Profit
  • UltimateBenefit
  • Professional Corporate Pro
  • Special Do Good Pro
  • The Monetary
  • Contribute Collective
  • Equal Accrue Collective
  • The Own
  • Tummy Group
  • Pure Premium Bond
  • The Tangible
  • Private Petty Cash
  • Close Caf
  • Bay Window Group
  • The Overall
  • PureProfit
  • Ordinary Entity Co
  • Business Place
  • Novice Profit
  • Federal
  • SeparateCorporation
  • Pure Payee
  • Often Profit
  • Graven Corporation
  • The Monthly
  • Possible Contribute Spot
  • Venomous Benefit
  • Consolidated Entity Co
  • Support Co
  • Enough Earnings Spot
  • The Substantial Gains
  • ExpectedBenefit
  • Net Profit
  • Closed Corporate
  • Chartered
  • Commercial Corps
  • Spiritual Beneficial Place
  • Owned
  • Heretic Benefit
  • The Owned
  • The Actual
  • Shaven Corporation
  • LargestCorporation
  • ProfessionalCorporation
  • Autonomous Bay Window
  • Companies Collective
  • Enormous Gain Spot
  • TermProfit
  • The Controlled Tummy
  • ExcessProfit

Creative benefit corporation name ideas

  • Tax Lucre Co
  • Independent
  • The Mature
  • The Financial
  • The Own
  • Enough Earnings Spot
  • Perfection Corporation
  • Dimension Corporation
  • Net Income Collective
  • VirtualCorporation
  • PowerfulCorporation
  • The Powerful Company
  • ExcessProfit
  • Congratulations Corporation
  • Reap Group
  • Greater Gains Co
  • The Overall
  • Resident
  • ModerateProfit
  • Net Trading Co
  • Beneficial Spot
  • Exempt Corp
  • The Modern Corporate
  • The Closed
  • Single
  • GreaterProfit
  • The New
  • Close Caf
  • Separate
  • Extra Contribute Trading Co
  • The Average
  • Own Gain Co
  • International
  • Independent Corporate Co
  • ExpectedBenefit
  • The Dollar
  • Benefit Spot
  • Indirect Profit
  • The Substantial Gains
  • Applications Corporation
  • The Tax
  • Companies Collective
  • Boon Pro
  • Chocolate Profit
  • Public Business Trading Co
  • LittleBenefit
  • The Annual
  • Business Collective
  • CharitableCorporation
  • Coffin Profit
  • SufficientProfit
  • Net Profit Place
  • Faucet Profit
  • Direct Contribute
  • Philosophic Profit
  • Gains Co
  • The Excess
  • Immense Benefit Collective
  • Monthly Gain
  • The Ordinary Tummy
  • Posit Profit
  • The Personal Boon
  • Limited Derive Group
  • The Ultimate Contribute
  • AnnualProfit
  • Net Income Group
  • Apparent Net Profit
  • Docket Profit
  • Total Net Profit Co
  • Minimum Profit
  • The Pure
  • FutureBenefit
  • Reap Trading Co
  • Partial differential equation Corporation
  • Global
  • Monthly
  • Personal Derive Collective
  • Federal Tummy Pro
  • Possible Gains
  • Held Company
  • CostBenefit
  • Direct
  • Consolidated Community
  • Consolidated Entity Co
  • Universal Accrue
  • Indefinite Benefit
  • The Successful
  • NonprofitCorporation
  • Contribute Place
  • The Cost Gain
  • The Economic Gain
  • The Enough
  • Lucre Spot
  • Net Derive Collective
  • Corporate Group
  • Commercial Entity Spot
  • The Much Profit
  • The Highest
  • Water closet Profit

Learn more about starting a benefit corporation:

Where to start?

-> How much does it cost to start a benefit corporation?
-> Pros and cons of a benefit corporation

Need inspiration?

-> Other benefit corporation success stories
-> Marketing ideas for a benefit corporation

Other resources

-> Benefit corporation tips

Funny Benefit Corporation Names

  • Close Corporate
  • Profits Profit
  • Rocket Profit
  • Business Place
  • Mutual Do Good Spot
  • Closet Profit
  • Product Profit
  • Handsome
  • The Excess
  • Companies Co
  • Apparent
  • The Stock
  • Resident
  • Commercial Corp
  • Closed Corp
  • Greater
  • Global
  • Giant Tummy Place
  • Total Income Place
  • Possible Payoff
  • The Profit
  • Net Trading Co
  • Boon Collective
  • The Enough Gain
  • The Marginal
  • Term Gains Pro
  • FederalCorporation
  • Consolidated Cbc
  • Pure Net Income Group
  • Non
  • Cooperative Caf
  • The Successful Bay Window
  • The Yearly Earnings
  • Support Group
  • Sediment Benefit
  • ControlledCorporation
  • The Added Reap
  • Boon Group
  • Beneficial Pro
  • Earnings Place
  • Institution Collective
  • Brazen Corporation
  • Close Caf
  • Commercial Entity Spot
  • Enormous Net Profit
  • Satisfactory Earnings
  • Profit Potbelly Collective
  • TaxProfit
  • Pure Gain
  • Autonomous Companies Pro
  • The Controlled
  • The Possible Accrue
  • DirectBenefit
  • Total Net Income Group
  • Revenue Trading Co
  • Perfectionist Benefit
  • Public Accrue
  • Transnational
  • Possible Reap
  • Cost Profit
  • Coffin Profit
  • Beneficial Group
  • Cooperative Tummy Pro
  • Economic
  • Taxable Profitability
  • Sentiment Benefit
  • Earnings Spot
  • InsolventCorporation
  • The Personal Income
  • Considerable
  • The Virtual Companies
  • The Powerful Company
  • The Peruvian Corp
  • Highest Lucre
  • Private Profitability
  • EconomicBenefit
  • MaximumBenefit
  • Potential
  • Additional Profit Collective
  • MajorCorporation
  • The Clinical
  • Permanent
  • The Chartered
  • Close Corps
  • Private Profit Taking
  • Action Corporation
  • The Common
  • ImmenseBenefit
  • Monetary Benefit
  • HeldCorporation
  • Basis Corporation
  • The Handsome Profitability
  • EnormousBenefit
  • Contribute Place
  • Imperative Benefit
  • LastingBenefit
  • Spiritual
  • Monthly Gain
  • The Own

Cool benefit corporation name ideas

  • SuccessfulCorporation
  • Immense Net Profit
  • Close Corporate
  • ApparentProfit
  • Substantial Gains
  • Greater
  • Enormous
  • EconomicBenefit
  • Major
  • Boon Group
  • Profitability Collective
  • Substantial
  • Resident Potbelly Pro
  • The Closed
  • SpecialBenefit
  • Handsome Gain
  • Special Do Good Pro
  • Pretax Profitability
  • Apparent
  • BankruptCorporation
  • The Separate
  • Ecclesiastical Corp
  • Pure Premium Bond
  • Earnings Collective
  • Product Profit
  • Net Profit
  • Additional Profit Collective
  • The Significant
  • Controlled Institution Spot
  • The Controlled
  • MajorCorporation
  • The Much Derive
  • Limited Derive Group
  • Possible Gains
  • The Less
  • The Mature
  • PecuniaryBenefit
  • Do Good Spot
  • MarkedBenefit
  • Celibate Benefit
  • Supremacist Benefit
  • Close Company
  • Changes Corporation
  • The Virtual
  • The Transferor Tummy
  • Collapsible Corporate
  • Consolidated Companies
  • Positive
  • Cosset Profit
  • The Yearly Earnings
  • Tax
  • Earnings Spot
  • Temporary
  • The Tidy Gains
  • The Mutual Profit
  • Pecuniary Petty Cash
  • Estimate Benefit
  • FederalCorporation
  • AnnualBenefit
  • Transnational Tummy Co
  • PowerfulCorporation
  • Raven Corporation
  • The Double
  • Healthy Gains Place
  • The Transnational Corporate
  • Financial Derive Group
  • Pure Profit Making
  • Satisfactory Revenue
  • Public Companies Trading Co
  • Tension Corporation
  • Transnational
  • The Personal Boon
  • Regression equation Corporation
  • Net Trading Co
  • The Minimum Accrue
  • Spiritual
  • Considerable Gain Collective
  • Expected Profitability Spot
  • The Added Reap
  • ModerateProfit
  • Private Accrue Place
  • The Expected
  • The Substantial
  • Collapsible Corp
  • Potential
  • Commercial Lucre Group
  • The Non
  • Perfectionist Benefit
  • EcclesiasticalCorporation
  • Pecuniary Payback
  • ExemptCorporation
  • Extra Contribute Trading Co
  • Bay Window Collective
  • Controlled Companies
  • Profits Profit
  • Global
  • Special Support
  • Courtesy Corporate
  • The Net

Unique benefit corporation name ideas

  • Certificate of deposit Profit
  • Consolidated Caf
  • Independent
  • Often Profit
  • The Collapsible Tummy
  • ObviousBenefit
  • Personal Premium Bond
  • The Double Boon
  • Possible Reap
  • The Ordinary
  • Commercial Entity Spot
  • Separate Potbelly Spot
  • The Powerful Company
  • Profitability Pro
  • Greatest
  • Possible Premium Bond
  • Less Gain
  • Normal Gains Pro
  • The Average Revenue
  • Huge Potbelly
  • StockCorporation
  • Changing Corporation
  • Exclusive
  • Water closet Profit
  • Personal
  • Economic
  • PureProfit
  • Pecuniary Profitability
  • Gain Trading Co
  • Faucet Profit
  • Venomous Benefit
  • Public Accrue
  • Owned
  • The Lasting Gain
  • Exclusive Gain
  • Yearly Gains Trading Co
  • CorporateProfit
  • Term Gain Co
  • Held
  • Pretax Premium Bond
  • Chocolate Profit
  • Institution Collective
  • Bay Window Trading Co
  • The Little
  • Modest
  • The Possible Accrue
  • Companies Pro
  • Chartered Corps
  • SpiritualBenefit
  • ApparentBenefit
  • Possible Beneficial Trading Co
  • Enough
  • The Huge
  • Apparent Net Profit
  • Gain Co
  • Possible Profit Making
  • Precedent Benefit
  • Pure Payee
  • Professional Corporate Pro
  • Virtual Business Place
  • The Expected Net
  • Lucre Group
  • The Immediate Support
  • Tenement Benefit
  • The Overall Contribute
  • National Company Group
  • The Personal
  • HighestProfit
  • The Normal
  • Wages Corporation
  • LessProfit
  • Entity Co
  • Small
  • Business Spot
  • Megabit Benefit
  • Corp Collective
  • Boon Pro
  • Potential Payback
  • ExpectedBenefit
  • Considerable
  • Gains Collective
  • The Actual
  • Forfeit Profit
  • Exclusive Beneficial
  • Excess Profitability Trading Co
  • The Immense
  • Substantial Earnings
  • Hobit Profit
  • Private Profitability
  • Action Corporation
  • Personal Pecunious
  • The Controlled Tummy
  • Nations Corporation
  • Elegant Benefit
  • Companies Group
  • Bay Window Group
  • Direct Contribute
  • Spiritual Profit Trading Co
  • Mutual Contribute Group

Cute benefit corporation name ideas

  • Ordinary
  • Greater Profitability Spot
  • Coffin Profit
  • The Owned
  • ExcessProfit
  • The Successful Bay Window
  • Promise Profit
  • The Substantial Gains
  • Novice Profit
  • Enormous Net Profit
  • Direct Derive Group
  • Personal Payoff
  • Profit Potbelly Collective
  • Private Payback
  • Revenue Co
  • Profit
  • Peruvian Institution Group
  • Benefit Trading Co
  • Pure Net Income Group
  • The Especial
  • GiganticCorporation
  • The Enough Gain
  • The Collapsible
  • Public
  • Boon Co
  • MaximumBenefit
  • Separate
  • Temporary Gain Spot
  • FutureBenefit
  • Minimum Profit
  • The Possible
  • Moderate Benefit Trading Co
  • Stock
  • Basis Corporation
  • The Courtesy
  • Accrue Co
  • Federal Tummy Pro
  • Imperative Benefit
  • Total Net Profit Co
  • The Insolvent
  • Contribute Co
  • Domestic
  • International
  • Adrenaline Benefit
  • Taxable
  • The Lasting
  • Direct
  • Satisfactory Benefit Collective
  • Specialist Benefit
  • Foreign Companies Group
  • LegitimateProfit
  • YearlyProfit
  • The Multinational Entity
  • Closed Institution Place
  • Corporate
  • Entity Group
  • Spiritual Beneficial Place
  • The Apparent
  • The Powerful Tummy
  • Held Company
  • Personal Earnings Trading Co
  • ExclusiveBenefit
  • The Successful
  • Enough Earnings Spot
  • Persuasion Corporation
  • Mutual Accrue
  • Common
  • Skeleton Benefit
  • Beneficial Spot
  • Highest
  • The Clinical
  • Closed Canada
  • Business Group
  • Institution Place
  • Tangible Do Good Co
  • Own Gain Co
  • Partial differential equation Corporation
  • The Enough
  • InsolventCorporation
  • The Municipal Business
  • Courtesy Bay Window
  • The Tremendous
  • Cooperative
  • Personal Derive Collective
  • Marginal
  • National Corporate Group
  • The Close
  • The Excess
  • The Much Profit
  • DirectBenefit
  • Relevant Benefit
  • Closet Profit
  • Based Corporate Trading Co
  • Perfection Corporation
  • Additional Benefit Co
  • Financial Profitability Place
  • EnormousBenefit
  • Sediment Benefit
  • Universal Accrue

Clever benefit corporation name ideas

  • ProfessionalCorporation
  • PsychologicalCorporation
  • Commercial Lucre Spot
  • Close Caf
  • Possible Contribute Spot
  • Pure Payoff
  • Enormous Gain Spot
  • Beneficial Group
  • GreaterProfit
  • Pecuniary Premium Bond
  • Commercial Canada
  • Invasion Corporation
  • The Giant
  • VirtualCorporation
  • CharitableCorporation
  • Do Good Pro
  • Wallet Profit
  • Charitable Community
  • Indirect Profit
  • Sole
  • Immense Gains
  • Transferor Company
  • Bankrupt Corporate Collective
  • Diversified Entity Trading Co
  • Own Accrue Group
  • SufficientProfit
  • Double Accrue Place
  • The Exempt Potbelly
  • Delegations Corporation
  • NonProfit
  • Drainage basin Corporation
  • Private Profit Taking
  • Satisfactory
  • The Moderate
  • Less
  • Night raven Corporation
  • PersonalBenefit
  • Diversified
  • Pecuniary Payee
  • The Handsome Profitability
  • Permanent
  • Net Co
  • The Autonomous Company
  • Close
  • Close Community
  • Lucre Trading Co
  • Public Business Trading Co
  • TherapeuticBenefit
  • The Chartered
  • Close Corps
  • Gain Group
  • The Commercial
  • The Financial
  • Therapeutic Profit
  • Apparent Earnings Pro
  • Monthly
  • Highest Net Profit Trading Co
  • Corporate Group
  • The Corporate
  • Pocket Profit
  • Based Business
  • HugeCorporation
  • Beneficial Pro
  • PersonalProfit
  • PrivateProfit
  • Braces Corporation
  • Monthly Gain
  • Definite Benefit
  • Marked Support
  • Close Cbc
  • LastingBenefit
  • Revenue Pro
  • Quasi
  • AutonomousCorporation
  • Largest Net Profit Co
  • The Ordinary Tummy
  • Commercial Companies Pro
  • Greater Net
  • Profit Trading Co
  • ImmediateProfit
  • Entity Trading Co
  • Giant Tummy Place
  • The Taxable
  • Satisfactory Earnings
  • The Common
  • Personal Payback
  • Exempt Corp
  • Immense Net Income Spot
  • Derive Pro
  • Sentiment Benefit
  • Personal Profitability
  • NonprofitCorporation
  • PecuniaryProfit
  • Possible Accrue
  • Docket Profit
  • The Minimum
  • Possible Pct
  • Cooperative Corp Pro
  • Private

Best benefit corporation name ideas

  • Immediate Net Pro
  • Profit Corp Pro
  • The Practical
  • Do Good Group
  • Lucre Spot
  • Personal Paper Profit
  • Much Gains Collective
  • Commercial Corps
  • Mutual Do Good Spot
  • The Pure
  • Municipal Tummy Trading Co
  • Bankrupt Company
  • Corporate Place
  • Net Gain Co
  • Suasion Corporation
  • Courtesy
  • Boon Collective
  • CourtesyCorporation
  • Net Spot
  • Especial Profit Trading Co
  • Autonomous Bay Window Place
  • Expansion Corporation
  • PositiveBenefit
  • The Ultimate
  • Handsome
  • Obvious
  • Accrue Place
  • TaxProfit
  • The Tax
  • CostBenefit
  • Heretic Benefit
  • Gain Collective
  • Little Gain Group
  • The Cooperative Company
  • The Overall Do Good
  • The Special
  • Potbelly Group
  • FinancialBenefit
  • Huge Companies Trading Co
  • The Transnational
  • Term Gains Pro
  • Commercial Profitability
  • ImmediateBenefit
  • Major Tummy
  • Economic Net
  • CommonBenefit
  • Mature Institution Collective
  • Faceless Corporation
  • The Pretax
  • Entity Place
  • The Modern
  • Lucre Place
  • PotentialProfit
  • The Own
  • The Marginal
  • Overall
  • Pure Gain
  • The New
  • The Dollar
  • SoleBenefit
  • The Independent
  • GreatestBenefit
  • Private Entity Group
  • The Profit
  • Closed Corporate
  • The Virtual Companies
  • The Cooperative
  • Placement Corporation
  • Close Corp
  • Possible Pecunious
  • Tummy Group
  • Direct Reap
  • The Annual
  • The Peruvian Corp
  • Potential
  • Benefit Place
  • The Handsome Income
  • Applications Corporation
  • Mutual
  • Maximum
  • The Average
  • The Obvious
  • Consolidated Community
  • Cooperative Commune
  • Profitability Co
  • The Powerful
  • Collapsible Company
  • Basement Corporation
  • National Company Trading Co
  • Possible Revenue Group
  • Consolidated Canada
  • Net Income Spot
  • Additional Contribute Spot
  • Accrue Group
  • The Largest
  • Personal Petty Cash
  • Possible Profit Collective
  • The Charitable
  • TermProfit

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Benefit Corporation:

Simple is always better

This means a few different things. Your benefit corporation name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your benefit corporation:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.