630+ Catchy Bakery Business Names
So, you've come up with the perfect bakery idea, but in order to launch, you need a good business name.
And not just a name, but a creative and descriptive name that will make your bakery stand out.
The name of your business will forever play a role in:
- Your customers first impression
- Your businesses identity
- The power behind the type of customer your brand attracts
- If you're memorable or not
We've put together a list of the best bakery ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.
Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your bakery.
Need to start an LLC? Create an LLC in minutes with Firstbase.
Bakery Name Generator
Want to come up with your own unique company or brand name?
You can generate thousands of bakery name ideas for free using our business name generator and instantly check domain availability.
Ideas
Catchy bakery name ideas
- Euphorium Bakery
- Clever Cookie
- Goldstar Bakery
- Oh My Goodies
- Hot Crossed Buns
- The Cherry Pie
- Infinity Scones
- Making & Baking
- Sunrise puffs
- Baker’s Dozen
- Crispy crunchies
- The Muffin Room
- Cookie Cutter Club
- Mousse Boutique
- Sugar on Top
- Buttercup Bakery
- All You Knead
- Beautiful Flakes
- Buttercup Co.
- Granier Bakery
- Good Morning Bakery
- Crummiest Cakes
- Crumble & Flake
- Elegant Confections
- Creative Cakes
- Pinecrest Bakery
- Good Day Bakers
- Muffin Top
- ChocoLove
- Boardwalk Bakery
- Cupcakes Squared
- YumTum
- Delicious Bakes
- ThoroughBread
- Shake and Baked
- Flour Shower
- The Buttered Roll
- Angel Bake
- Muffin Tin Team
- Go-nuts Doughnuts
- Absolutely Muffin
- We Knead Dough
- A Cupcake Queen
- Holy Cannoli
- Sensational Cookies
- Yes We Pan
- Larry’s Butterfinger Bites
- Sweet Eats
- Golden Brown
- The Cake Corner
- Sunrise Delights
- Charm City Cakes
- Bread Pitt
- Sweetie Pie
- Daily Manna
- Bread and Butter
- Cotton Cakery
- Warm Delights
- Dolly Madison Bakery
- Pie Charts
- Queen of Tarts
- Creamy Creations
- The Crusty Croissant
- Batter and Bake
- Dave’s Custard
- The Fluffy Cupcake
- Cakewalkers
- Sunshine Bakery
- Donut Bar
- The Vanilla Bean
- Happy Bakery
- The Good Stuff Cookie
- Marla’s Sweet Treats
- The Gingerbread House
- Toasted Sugar
- Anytime Cakes
- Bread Bakers
- Sprinkled with Sweetness
- Cake Topper
- Savory Cakes
- Warm Delight
- Sweetcakes
- The Sweet Spot
- All Your Cake
- Sweet Addiction
- Patty Cakes
- Tasty Time
- The Warm Muffin
- Jarosch Bakery
- Pleasing Eats
Creative bakery name ideas
- Knead to Know Bread
- Bread Winners
- Drive-By Pies
- Chester’s Cheesecakes
- Flour Bakery & Cafe
- Sweet Revenge Bakery
- Hole in One Doughnuts
- Bake It Right
- Bread & Butter
- TastyTum
- Irresistible Bakes
- Cookie Monster
- The Cookie Jar
- Finest Donuts
- The Rolling Scone
- Rising Loaf
- Butternut Bakehouse
- Moonbeam Bakery
- Baked Delight
- Diamond Bakery
- Kona Kakes
- Shake and Bakers
- Neat Eats
- Sweet Tooth
- Cake Lounge
- The Amazing Bake
- Cherry on Top
- The Cake Room
- Pink Frosting Bakery
- Better Bakery
- Bake Yourself At Home
- Sunrise Pies
- Sweet Sensations
- Sugar and Nice
- Penny’s Cake Pops
- Beautiful Breads
- Cake and Art
- The Cake Bake
- Tasty Delights
- Layers
- The Gingerbread Country
- Cakes N’ Flakes
- The Flaky Croissant
- Nu age cookies
- Confections with Care
- Beautiful treats
- Humble Pie Desserts
- Cookie Monsters
- The Bread Box
- For Goodness Baked
- Sugar Booger
- Colonial Bakery
- Nutmeg Bakery & Cafe
- Cakes of Paradise
- The Milk Bar
- Artsy Tartsy
- Sugar Shaker Bakery
- Bread Time
- Starry Lane Bakery
- Bake Love
- Our Daily Bread
- Sugar & Spice
- Imperial Bakery
- The Grateful Bread
- Eats and Treats
- Cupcakes & More
- Great Bakers
- Red Velvet Bakery
- Knead Bread?
- Bun n’ Bread
- Cookie County
- Baked Good
- Sally’s Honey Muffins
- Hot Pastries
- Supreme Sweets
- The Heavenly Bakers
- Three Dog Bakery
- Sweet Sugar Bakery
- Crumbs
- Bake Off
- Butter Up
- Piece of Cake
- Muffin Tops
- Village French Bakery
- The Village Bakery
- Extraordinary Desserts
- Cake Batter
- Buttercream Delights
- Dominican Cakes
- The Bagel place
Learn more about starting a bakery:
Where to start?
-> How much does it cost to start a bakery?
-> Pros and cons of a bakery
Need inspiration?
-> Other bakery success stories
-> Marketing ideas for a bakery
-> Bakery slogans
-> Bakery Instagram bios
-> Bakery Instagram captions
Other resources
-> Blog post ideas for a bakery
Funny Bakery Names
- The Muffin Man
- Cake Lake
- Pastry Emporium
- Bake n’ Flake
- The Happy Baker
- Dream Puffs
- The Bread Basket
- Takes the Cake Bakery
- Bountiful Bakes
- Olee Cake and Pastry
- PureBread
- Cake Monkey Bakery
- Mama’s Cupcakes
- Baked Satisfaction
- Every day’s Delight
- Cookie Crumble
- Cake and Spoon
- Baked Bonanza
- ChocoLovers
- Bake Me Happy
- Oven Men
- Happy Harvest
- The CinnaMan
- Mama’s Kitchen
- Snack on the go
- Snack Park
- Flour Girls
- Delightful Desserts
- Cake House
- The Baker’s Table
- Sweetie Pies
- Sugar Fix
- Confection Connection
- The Cooling Rack
- Cake Walk
- The Sweet Room
- Bread Lounge
- Junior’s Bakery
- Frosting Fun
- Evans Bake Shop
- Yummy Tummy
- Cakey Bakey
- Magnolia Bakery
- Sweet Breads
- Bread & Salt Workshop
- Grandma’s Kitchen
- Pretty Bake
- The Baking Room
- Sweet Lady Jane Bakery
- First Comes Batter
- Delicious Pastries
- Pieous
- Toasted Meringue
- The Dreamy Danish
- Crispy’s Donuts
- Sweet Indulgence
- Dream Pies
- Valley Bakery
- Finders Keepers
- Angel Cakes
- Curls and Rolls
- Out of the Oven
- Creative Confections
- Rockin’ Rolls
- Chocolate Dreams
- Cupcake Nation
- Vegan Danish Bakery
- Flying Apron
- Frosting Fiend
- Dessert Delights
- Dreamy Bakes
- Magic Bread
- Amazing Confections
- Golden Baked Cakes
- Golden Crust
- Betty’s Bake Sale
- Dangerously Delicious Pies
- Smart Cookie
- Jake’s Cakes
- Disco Danish
- Warm Bakes
- Skippity Scones
- The Breakfast Bakers
- Honey Bunny
- Sugar and Scribe Bakery
- The Cupcake Bakery
- Pie in the Sky
- The Twisted Churro
- Sweet Sprinkles
- Pitchoun!
Cool bakery name ideas
- It’s a Piece a Cake
- Blossom Bakery
- The Pie Place
- Cake County
- The Cake Fairy
- Sweet Treats
- Sprinkles Bake Shop
- Sugarbloom Bakery
- Insomnia Cookies
- My Cupcake World
- Treats and Scones
- Beautiful Bakes
- The Bread Boss
- Pie Bar
- We Do Dough
- Flavorish Bakery
- Cookie Encounter
- Sunshine Confections
- Sugar Street Sweets
- Sweet Bakes
- Nutty Creations
- Rico Bakery
- Perfect Pastries
- Brett’s Confetti Cakes
- Cozy Cookies
- The Bread Machine
- Cutie Pies
- Batter Chatter
- Me Myself & Pie
- Upper Crust Bakery
- The Chocolate Chip
- Hunny Bun
- The Bake House
- YumCakes
- Outstanding Oven
- In the Mix
- Crusty crunchies
- Baked Perfection
- Roma Bakery
- Charlotte Bakery
- Nothing Batter Cakes
- Cake Time
- Amazin’ Glazin’
- The Nutty Bunch
- Sprinkles
- Mother Confections
- Bake Best
- Lovely Bakes
- Fresh Baked
- Glad Bakes
- Bake Rapture
- FunBun
- Lucky Rice Cake
- Mad Batter
- Fresh Friends
- Great Confections
- Super Buffet
- Just Cakes
- Buttercream Dreams
- City Cakes
- The Bagel Shop
- Make It Or Bake It
- ChocoBake
- For Goodness Cake
- Sticky Buns
- The Graceful Baker
- Cake O’Clock
- Take the Cake
- Bake & Take
- Milk & Cookies Bakery
- Healthy Hearth
- Sweet Cheeks Baking Company
- The Cake Lair
- Bread Fed
- Bakeology
- Donut Panic
- Frost Goddess
- Fluffy Biscuits Bakery
- Cakes, Cookies & Confections
- Frosting Freaks
- Make It Sweet
- Vanilla Dreamz
- Sweet Serenity
- Bake My Day
- Cookie Cutters
- Neat Treats
- The Rolling Pin
- Cake n Bake
- Plentiful Pastries
- Neat Sweets
Unique bakery name ideas
- BakeTime
- Smashing Dough
- The Slice
- Sweet Teeth
- Love Cakes
- Good Bread
- Pleasure Pastries
- Sunrise Bakery
- The Mix-Up
- Treat Confectionery
- Bootstrap Bakery
- Cake My Day
- The Pie Chart
- The Charming Baker
- The Bun Also Rises
- The Doughnut Lair
- Delectable Desires Pastries
- True Loaf Bakery
- Party Pastries
- Batter Up
- The Cookie Home
- Prime Baguette
- Snickerdoodles
- The Great EsCake
- New York Cupcakes
- Flour Box Bakery
- Bake It Perfect
- The Dough Knot
- Bake Away
- Make & Bake
- Bread Beauty
- Manhattan Cupcakes
- Red-hot Crunchies
- Home Parched Trading Co
- Slow Tempered
- Burnt Trading Co
- GriddleBaked
- The Slow Tempered
- Grill Burnt
- Griddle Scorched Co
- Sunbaked Collective
- Home Toughened
- Grill Parched Collective
- Griddle
- Dry Trading Co
- Twice Cooked Spot
- Scorched Group
- The Twice Toughened
- Parched Collective
- Half Sunbaked
- Griddle Tempered Collective
- Griddle Tempered
- Oven Tempered
- The Oven Toughened
- Burnt Collective
- Fresh Dry Pro
- Slow Scorched Place
- HoneyBaked
- Grill Toughened
- The Half Dry
- Home Burned Place
- Half Burnt Trading Co
- SlowBaked
- Oven Toughened Group
- Slow
- The Fresh Treated
- The Grill Treated
- Treated Collective
- Burned Co
- Slow Dry Pro
- Burned Group
- Grill Sunbaked Collective
- The Griddle Burned
- Slow Toughened Pro
- The Grill
- The Honey
- Cooked Group
- Grill
- Half Burnt
- Grill Dry
- Burned Place
- Slow Toughened
- Honey Burned Place
- Dry Co
- The Honey Cooked
- Home
- Parched Co
- Half Parched Pro
- Twice
- The Oven Hardened
Cute bakery name ideas
- Half Hardened Co
- Half Scorched Pro
- Slow Burned Spot
- Oven Tempered Place
- The Home Scorched
- Home Parched
- Half Toughened Pro
- Dry Place
- Burnt Place
- Parched Place
- Griddle Sunbaked Place
- Escaped Baked
- Twice Dry Pro
- FreshBaked
- Slow Toughened Co
- Slow Treated Place
- Twice Dry Spot
- Twice Toughened Collective
- Slow Burned
- Oven Parched
- Toughened Trading Co
- Half Sunbaked Collective
- Grill Tempered Spot
- Honey Parched Collective
- The Griddle
- The Honey Sunbaked
- Griddle Dry Spot
- Fresh Cooked
- Half Dry Collective
- Honey Toughened Spot
- Griddle Tempered Group
- The Honey Toughened
- The Grill Dry
- Burnt Co
- Toughened Co
- Home Tempered Pro
- The Fresh
- The Home Treated
- Fresh Burned Co
- Twice Toughened Place
- Grill Scorched Collective
- The Twice Sunbaked
- The Half
- Grill Burned
- Grill Dry Pro
- Home Burned Trading Co
- Griddle Cooked Group
- Fresh Dry
- Tempered Pro
- The Twice Burnt
- Slow Treated
- Fresh Hardened Group
- Home Treated
- Half
- Cooked Trading Co
- Burned Trading Co
- Grill Tempered
- HalfBaked
- Oven Treated Spot
- Parched Trading Co
- The Home
- The Oven
- Twice Burnt Pro
- Burnt Group
- Scorched Spot
- Slow Treated Pro
- Honey Treated Pro
- Tempered Place
- The Oven Treated
- The Oven Scorched
- Draped Baked
- Tempered Collective
- The Slow Scorched
- Burned Pro
- The Slow Parched
- Fresh Burnt Collective
- Oven Hardened Pro
- Burnt Pro
- Honey
- Shaped Baked
- The Home Cooked
- Oven Burnt
- The Fresh Burnt
- Oven Scorched Trading Co
- Honey Burned Trading Co
- Honey Dry
- The Grill Hardened
- Twice Hardened Place
- Half Hardened Spot
- Grill Burnt Pro
Clever bakery name ideas
- Toughened Pro
- Half Treated
- The Griddle Tempered
- Toughened Group
- Honey Tempered Trading Co
- Fresh Scorched Co
- Half Parched Collective
- The Grill Scorched
- The Grill Sunbaked
- Twice Toughened
- Oven Dry
- Honey Scorched Place
- Honey Burnt
- Twice Dry Trading Co
- The Half Treated
- Twice Tempered Group
- Twice Hardened Spot
- Fresh Scorched Pro
- Grill Parched Pro
- Oven Toughened
- Slow Scorched Trading Co
- Dry Pro
- Slow Dry
- HomeBaked
- Cooked Collective
- Twice Burnt Group
- Oven Burned
- Twice Burnt
- Sunbaked Pro
- The Griddle Dry
- Half Toughened
- Home Toughened Group
- Dry Collective
- Home Dry
- Half Scorched
- Twice Burned Spot
- Slow Scorched Co
- Griddle Hardened Trading Co
- Home Tempered
- Twice Hardened Group
- Tempered Co
- Honey Hardened Spot
- Twice Tempered Co
- Honey Parched
- Oven Tempered Pro
- Fresh Cooked Place
- The Half Burnt
- Hardened Spot
- Hardened Place
- Half Treated Pro
- Griddle Treated Place
- Grill Hardened Co
- Griddle Burnt
- Honey Dry Place
- Home Parched Collective
- Oven Dry Collective
- The Half Scorched
- Sunbaked Group
- Half Burned Pro
- The Honey Tempered
- Treated Co
- Honey Cooked Collective
- Half Burned
- Griddle Toughened Place
- Hardened Co
- Honey Dry Pro
- Toughened Collective
- Slow Burnt Trading Co
- Oven
- The Fresh Burned
- Griddle Toughened Trading Co
- Half Tempered Collective
- Griddle Toughened
- Cooked Spot
- Sunbaked Spot
- Oven Treated Pro
- Half Tempered
- Oven Tempered Collective
- Home Scorched Co
- The Slow
- Fresh Dry Collective
- Treated Trading Co
- Slow Scorched
- The Grill Cooked
- Fresh Sunbaked Trading Co
- Home Parched Group
- Griddle Sunbaked
- Dry Group
- Griddle Cooked
- Treated Spot
Best bakery name ideas
- Slow Toughened Trading Co
- The Slow Treated
- The Griddle Scorched
- The Griddle Sunbaked
- Fresh Burned Collective
- Slow Parched Pro
- Honey Cooked
- Twice Dry
- Grill Dry Group
- Burned Spot
- Twice Cooked
- Tempered Spot
- Fresh
- Oven Hardened Group
- Griddle Sunbaked Spot
- Fresh Scorched
- Sunbaked Trading Co
- The Griddle Toughened
- Griddle Scorched Trading Co
- Griddle Parched Spot
- Home Tempered Place
- Fresh Cooked Group
- The Twice
- Parched Pro
- OvenBaked
- Twice Burned Collective
- Twice Scorched Pro
- Honey Scorched
- Half Parched
- GrillBaked
- Home Tempered Spot
- The Fresh Tempered
- Scorched Trading Co
- Honey Sunbaked
- The Oven Sunbaked
- The Honey Burned
- The Half Burned
- Cooked Co
- Twice Treated
- Grill Sunbaked Group
- Taped Baked
- Cooked Pro
- Oven Hardened
- TwiceBaked
- Fresh Burnt Trading Co
- The Fresh Sunbaked
- Cooked Place
- Tempered Group
- Fresh Tempered Pro
- Home Dry Pro
- The Half Tempered
- Oven Treated
- Twice Cooked Trading Co
- The Half Parched
- Home Sunbaked Collective
- Twice Burnt Co
- Fresh Toughened
- Parched Spot
- Grill Dry Trading Co
- The Slow Hardened
- Treated Place
- Dry Spot
- Sunbaked Co
- Honey Toughened Collective
- Half Burned Spot
- Grill Scorched
- Griddle Dry Group
- Home Burned Group
- The Twice Scorched
- Twice Parched
- Slow Hardened Co
- Toughened Place
- Tempered Trading Co
- Scraped Baked
- Twice Tempered Trading Co
- Fresh Burnt Place
- Home Cooked Trading Co
- Hardened Group
- Griddle Sunbaked Pro
- Toughened Spot
- Honey Sunbaked Place
- The Home Dry
- Griddle Treated Pro
- Scorched Co
- Burnt Spot
- Griddle Treated
- Parched Group
- Home Scorched Trading Co
- The Oven Burned
- Hardened Collective
Home Bakery Name Ideas
- Sweet Treats Bakery
- Homemade Delights Bakery
- The Cake Lady Bakery
- Homemade Bakery
- The Sugar Shack
- The Whisk & Bake
- Batter Up
- The Cake Nest
- Bake House
- The Doughy Delight
- Pastry Palace
- Oven Fresh
- The Cake Crafters
- Sugar Bowl
- The Cake Kitchen
- The Homemade Pastry Shop
- Bake Shop
- The Cake Cottage
- Sweet Shop
- The Pastry Shop
- Cake Coop
- The Homemade Cafe
- The Cake Oven
- Pastry Kitchen
- The Cake Corner
- Bake Room
- Cake Basket
- The Homemade Cake Co.
- Pastry Lane
- The Cake Box
- Whisk & Roll
- The Cake Creations
- The Sweet Bites
- Bake Studio
- The Cake Cabinet
- Homemade Desserts
- Pastry Cottage
- The Cake Cart
- Sweet Treat
- The Bake House
- Cake Kitchen
- Homemade Pies
- The Pastry Parlor
- Cake Cast
- The Sweet Shop
- Bake Barn
- The Cake Cafe
- The Homemade Bread
- Pastry Patch
- Cake Cupboard
- Tout de Sweet Cakes
- Cake Me Proud
- Sweet Humble Pie
- Bake Love, Not War
- Pie or Die
- Cakes in a hurry
- Bake It to the Limit
- Cake My Day
- The Baker’s Heart
- Bake It Stop
- Making Dough
- Sweet Exchange
- Golden Toast Bakeshop
- Cake Me Home Tonight
- Bake Me Home Tonight
- Cinnamint Bakery
- Cake District
- Sweet Wave
- Soulzz Pies
- Golden Bakery
- The Cake Whisperer
- Bake n’ Take
- Mom’s Bakery
- Baked With Love
- Grandma’s Kitchen
- Dangerously Delicious Pies
- Cakey Bakey
- Pie in the Sky
- Sunrise Bakery
- Cake Art
- Daily Delights
- The Sweet Spot
- Goldstar Bakery
- The Sweet Sensations
- Molly’s Cupcakes
- Corner Bakery Cafe
- Cherry On Top
- Sweet Dreams
- Deliciosa
- Antoinette
- Happy Cakes
- Sugar Rush
- Cuppa Heaven
- Kate’s Cupcakes
- One Cup Delight
- Cookie Monster
- The Cookie Jar
- Grandma’s Cookies
- Treats From The Oven
- Tastes Of Home
Cupcake Store Names
- Sweet Treats Bakery
- Bake Me Happy
- Cupcake Haven
- Bliss Bakery
- The Cupcake Factory
- Butter Lane
- Sugar Rush Bakery
- Butter Sweet Cupcakes
- Cake Craze
- Cupcake Cuties Bakery
- Cupcake Kingdom
- Cupcake Lounge
- Sweet Tooth Bakery
- Charmed Cakes
- Caketopia
- Cookies for You
- The Cupcake Emporium
- Crazy Cupcakes
- Cupcake Corner
- Crumbs Bake Shop
- Cake Avenue
- Our CupCakery
- Whipped Bakery
- The Cupcake Miracle
- Cupcake Central
- The Cupcake Castle
- The Cake Room
- Muffins and Cuppins
- Sweet Dreams Bakery
- Cupcake Republic
- The Cupcake Shop
- The Cup and the Cake
- Cake Oasis
- Cupcake Palace
- Sugar High Bakery
- Cupcake Island
- Caketopia
- Cupcake Corner
- The Cupcake Crush
- Cakes and Coffees
- Cupcake Craze
- The Happy Cupcakes
- Cake Castle
- Legendary Cupcake
- Sweet Delights Bakery
- The Big Small Cake
- The Cupcake Cottage
- The Veggie Cupcake
- Cake Cravings
- The Cupcake Shack
- Sugar Coated Bakery
- The Pink Cupcakes
- Cake City
- A Piece of Cupcake
- The Cupcake Cafe
- Tea Time Cupcakes
- Cupcake Couture
- The Cupcake Temptation
- Cake Crafters
- Tiny Delights Cupcakes
- Sweet Sensations Bakery
- Cookie Casa Bakery
- The Cupcake Company
- Flippin’ Good Cupcakes
- Cake Craze Bakery
- Star Cupcakes
- Sugar Snap Bakery
- Sweetime
- Cake Couture
- Swirlz Cupcakes
- The Cupcake Cart
- Sugar Seduction
- Cupcake Kingdom Bakery
- The Cute Little Cupcake Shop
- Cake Crafters Bakery
- Cupcakes and More
- Sweet Treats Cupcakes
- Oh Taste and See
- The Cupcake Shop Bakery
- JAM Cupcakery
- Cake Craze Cupcakes
- The future of cupcakes
- Sugar Rush Cupcakes
- Family Secrets
- Cake Craze Bakery & Cafe
- Oh My Cupcakes!
- The Cupcake Emporium Bakery
- The Magic Oven
- Cupcake Corner Bakery
- Empire Cupcake
- Cake Avenue Bakery
- Cupcakes to Go Go
- Whipped Cupcakes
- Sweet Chic Cupcake
- Cupcake Central Bakery
- The Cupcake Counter
- The Cake Room Bakery
- Twisted Sisters Sugar Shack
- Sweet Dreams Cupcakes
- Colossal Cupcakes
Guide: How To Name Your Business
Why Is Your Business Name Important?
Your business name is one of the single most important pieces to starting a business.
Why?
Because your business name has power.
It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.
It impacts the way in which people remember, refer you, and perceive your business
When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.
Let's take a look at everything you need to consider before deciding on a business name:
Tips To Consider When Naming Your Bakery:
Simple is always better
This means a few different things. Your bakery name should always be:
- Easy to spell
- Easy to pronounce
- Easy to remember
Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.
To test this point, try to think of any well-known reputable brand off the top of your head.
The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.
Your Business Name Should Define What You Do
The name of your business should reflect a defining characteristic of what you do.
Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.
For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.
Consider SEO When Naming Your Business
Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.
There are several different aspects to think about when it comes to SEO & naming your bakery:
- Try not to pick a business name that's crowded with other businesses
- Consider naming your business based on highly searched keywords
- Make sure the name of your business matches search intent and what people are looking for
Think about the emotions you want to evoke
Your business name has the power to evoke certain emotions and thoughts from your customer.
It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.
It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.
For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.
Try Not To Pick Something Too Limiting
Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.
If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.
Here are some tips to avoid making this mistake:
- Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
- Try not to name the business after only one product you sell
- Try not to name something based on a current trend
Brainstorming Names For Your Business
If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:
- Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
- Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
- Think about the emotion you want to evoke with your business name
- Ask yourself: If I had to describe my business in one word, what would it be?
From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.
Tips on naming your business
In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.
We've put together a full guide here for naming your business here but will also cover the most critical pieces below:
Is your URL available? Social media handles?
You can check for domain availability here:
Find a domain starting at $0.88
powered by Namecheap
As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.
Other general naming tips
- Consider SEO when naming your business
- Consider naming your business something that reflects what you do and/or who you are
- Keep it simple! Easy to spell, easy to pronounce and easy to remember
- Try not to pick something too limiting that could impact your businesses growth in the future!
Check out our full naming guide here.
Here is a video covering all factors to consider when naming your LLC:
Examples of Great Business Names
When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.
Here are a few examples of great business names (+ how some of these businesses came up with their name):
Competitor Analysis Example
One great way to name your business is by looking at the competition and getting inspiration.
Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:
A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.
The name "Boutique Rye" checks the boxes for naming a business:
- Short and simple
- Easy to spell and easy to remember
- Clearly defines what the company does
- Optimized for SEO (people searching for boutiques)
- Unique and personal touch - tells a story.
Ask Other People
Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!
How we came up with the name Cat Sushi:
So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.
Read the full story ➡️ here
The name "Cat Sushi" checks all the boxes for naming a business:
- Memorable and funny
- Short and simple
- Obvious that they sell treats for cats
- Fun & unique story - their customer literally came up with the name of their business!
The Amazon Example
Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.
The name Amazon came from a simple dictionary search .
Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.
When he told his team, he didn't care for anyone else's input. He was set on it.
Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):
- Represents the largest river in the world, making it very memorable
- The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
- The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
- Easy to spell, pronounce and recommend!
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