101+ Best August Email Subject Lines [+ Free Email Templates]

Pat Walls

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Updated: February 22nd, 2024

101+ Best August Email Subject Lines [+ Free Email Templates]

August is a popular month of the year. If you're referring to email marketing in the context of the month of August, it can refer to the planning and execution of email campaigns during that month. Here are a few tips for email marketing in August:

Capitalize on August Sales: August is a prime time for summer sales and promotions, so consider leveraging this opportunity in your email campaigns. Offer special discounts, promotions, or other incentives to drive sales.
Back-to-School Campaigns: For many consumers, August signals the start of the back-to-school season, which is a great opportunity for businesses that sell products related to education or studying. Consider creating email campaigns that target students, parents, and teachers.
Vacation-Themed Campaigns: August is a popular month for vacations, so consider incorporating vacation themes into your email campaigns. Offer travel-related products or services, or provide tips and advice for travelers.
End-of-Summer Clearance: As summer comes to a close, many businesses offer end-of-summer clearance sales. Consider promoting these sales in your email campaigns to encourage customers to make purchases.
Labor Day Celebrations: In the United States, Labor Day is celebrated on the first Monday of September, so consider creating email campaigns that celebrate this holiday. Offer special promotions or discounts to customers, or provide information about events and activities related to Labor Day.

Regardless of the theme or focus of your August email marketing campaigns, it's important to ensure that your emails are well-designed, engaging, and relevant to your target audience.

Clever August Email Subject Lines

Stay cool and save big with [Brand Name]'s August sale
Get ready for the new school year with [Brand Name]'s August collection
Shop [Brand Name]'s the end-of-summer collection now
Get the best supplies for the new school year at [Brand Name]
Don't miss out on [Brand Name]'s end-of-summer savings
Cool off with [Brand Name]'s August deals
Don't miss out on [Brand Name]'s back-to-school deals
Get the best back-to-school supplies at [Brand Name]
Get ready for the new school year with [Brand Name]
End the summer on a high note with [Brand Name]'s sale
Save big on summer fun with [Brand Name]'s August sale
Stock up for school with [Brand Name]'s back-to-school sale
Shop [Brand Name]'s back-to-school collection
Celebrate Labor Day with [Brand Name]'s special promotions
Ready for fall? Get there with [Brand Name]'s Labor Day Sale
Back to school with [Brand Name]: everything you need
Get your Labor Day weekend started with [Brand Name]'s sale
Refresh your home with [Brand Name]'s August deals
Going back to school? [Brand Name] has everything you need
Save big on summer essentials with [Brand Name]'s August sale
Enjoy one last summer sale with [Brand Name]
Enjoy one last summer adventure with [Brand Name]'s sale
Last chance for summer fun with [Brand Name]
Ease into the fall with [Brand Name]'s Labor Day Sale
The [Brand Name] end-of-summer blowout sale
Celebrate the end of summer with [Brand Name]'s sale
End of summer, end of savings
Don't miss out on [Brand Name]'s end-of-summer clearance
Stay cool and comfortable with [Brand Name]'s August deals
Get ready for fall with [Brand Name]'s Labor Day deals
End the summer on a high note with [Brand Name]'s discounts
Upgrade your outdoor space with [Brand Name]'s August deals
Get ready for fall with [Brand Name]'s August must-haves
Say goodbye to summer with [Brand Name]'s sale
Celebrate Labor Day with [Brand Name]'s special deals
Get a head start on the new school year with [Brand Name]
Get ready for the new school year with [Brand Name]'s back-to-school collection
Don't miss out on [Brand Name]'s end-of-summer savings event
Enjoy the last days of summer with [Brand Name]'s discounts
Enjoy the last days of summer with [Brand Name]'s August promotions
Shop [Brand Name]'s August sale today
Get the best back-to-school supplies at [Brand Name]'s sale
Get ready for the new season with [Brand Name]'s August discounts
Don't let the summer end without saving big with [Brand Name]
Celebrate Labor Day with [Brand Name]'s discounts
Get the best back-to-school deals at [Brand Name]
Upgrade your summer style with [Brand Name]'s August deals
Back-to-school shopping made easy with [Brand Name]
Get ready for back to school with [Brand Name]'s August discounts
Make the most of Labor Day with [Brand Name]'s deals

Catchy August Email Subject Lines

Get ready for fall with [Brand Name]'s August must-have items
Get the best deals on back-to-school shopping with [Brand Name]
Summer may be ending, but savings are just beginning
Save big on summer fun with [Brand Name]'s end-of-summer sale
Summer's not over yet! Save big on [product/service]
Get ready for fall with [Brand Name]'s Labor Day discounts
Enjoy the end of summer with [Brand Name]'s discounts
Get the supplies you need for the new school year with [Brand Name]
Take advantage of [Brand Name]'s Labor Day deals
Enjoy the long weekend with [Brand Name]'s Labor Day deals
Stay cool in style with [Brand Name]'s August deals
Last chance for summer adventures with [Brand Name]
Shop [Brand Name]'s August collection today
End of Summer Sale: [Brand Name] is saying goodbye to summer in style
Take advantage of [Brand Name]'s end-of-summer clearance
Get ready for the new school year with [Brand Name]'s back-to-school sale
Save big on summer essentials with [Brand Name]
Save big on summer fun with [Brand Name]'s discounts
Get ready for fall with [Brand Name]'s August discounts
Make the most of your summer with [Brand Name]'s August promotions
Enjoy the last bit of summer with [Brand Name]
Save on summer travel with [Brand Name]'s August promotions
Celebrate Labor Day with [Brand Name]'s discounts and deals
Save on summer essentials with [Brand Name]'s August sale
Stay cool and stylish with [Brand Name]'s August deals
Get ready for the new school year with [Brand Name]'s deals
Save big on summer travel with [Brand Name]'s August promotions
Prepare for the new school year with [Brand Name]'s back-to-school sale
End of summer sale: [Brand Name] has everything you need
Shop [Brand Name]'s end-of-summer collection today
Labor Day savings from [Brand Name]
Enjoy summer savings with [Brand Name]'s August promotions
Don't let summer end without taking advantage of [Brand Name]'s sale
Vacation mode: [Brand Name] has you covered
Make the most of your summer with [Brand Name]'s August offers
Get the best deals on back-to-school shopping at [Brand Name]
End the summer with [Brand Name]'s big sale
Shop [Brand Name]'s end-of-summer collection
Refresh your summer wardrobe with [Brand Name]'s August deals
Shop [Brand Name]'s August promotions now
Save big on summer essentials with [Brand Name]'s end-of-summer discounts
Shop [Brand Name]'s August discounts now
Shop [Brand Name]'s August sale now

Funny August Email Subject Lines

Save on summer fun with [Brand Name]'s August sale
Last chance for summer adventures with [Brand Name]'s August promotions
Last chance for summer savings
Get ready for the new school year with [Brand Name]'s supplies
Upgrade your summer gear with [Brand Name]'s August deals
Get ready for fall with [Brand Name]'s August collection
Enjoy summer savings with [Brand Name]'s August sale
Shop [Brand Name]'s end-of-summer sale today
Last chance to save on summer essentials
Get ready for fall with [Brand Name]'s Labor Day promotions
Celebrate Labor Day with [Brand Name]'s deals
Beat the heat with [Brand Name]'s summer sale
Enjoy one last summer sale with [Brand Name]'s August discounts
Last chance for summer adventures with [Brand Name]'s discounts
Shop [Brand Name]'s August collection now
Don't miss out on [Brand Name]'s final summer savings

August Email Template Examples

Here are a couple of great examples of August email templates you can use.

Shop [Brand Name]'s August collection now

title=Shop [Brand Name]'s August collection now Dear [Name],

Summer is coming to an end, but that doesn't mean your style has to. Upgrade your wardrobe and make a statement with [Brand Name]'s August collection. From breezy dresses to cool tops, our latest collection has everything you need to stay stylish no matter the season.

Shop now and take advantage of our limited-time August sale. You won't want to miss out on these deals!

Best regards, [Your Name]

Source

Stay cool and save big with [Brand Name]'s August sale

title=Stay cool and save big with [Brand Name]'s August sale Hi [Name],

Beat the heat and save big during [Brand Name]'s August sale. From lightweight tops to flowy dresses, we have everything you need to stay cool and comfortable this

summer. And with savings up to [insert percentage or amount], you can stock up on all your summer essentials without breaking the bank.

Shop now and stay cool in style.

Best regards, [Your Name]

Source

Get ready for the new season with [Brand Name]'s August discounts

title=Get ready for the new season with [Brand Name]'s August discounts Hello [Name],

Summer may be coming to an end, but that doesn't mean you can't still enjoy the warm weather. Get ready for the new season with [Brand Name]'s August collection and

enjoy discounts of up to [insert percentage or amount]. Whether you're looking to refresh your wardrobe or update your home decor, we have everything you need to get

ready for fall.

Shop now and get ready for the new season in style.

Best regards, [Your Name]

Source

Make the most of your summer with [Brand Name]'s August promotions

title=Make the most of your summer with [Brand Name]'s August promotions Hi [Name],

Summer is all about making memories, and [Brand Name] is here to help you make the most of it. Take advantage of our August promotions and enjoy savings on all your

summer essentials. From outdoor gear to travel accessories, we have everything you need to make this summer one to remember.

Shop now and make the most of your summer.

Warm regards, [Your Name]

Source

Shop [Brand Name]'s August sale today

title=Shop [Brand Name]'s August sale today Dear [Name],

Summer may be coming to an end, but that doesn't mean your savings have to. Take advantage of [Brand Name]'s August sale and enjoy discounts of up to [insert

percentage or amount]. Whether you're shopping for yourself or getting a head start on your holiday shopping, we have everything you need to save big this summer.

Shop now and enjoy summer savings.

Best regards, [Your Name]

Source

Upgrade your summer style with [Brand Name]'s August deals

title=Upgrade your summer style with [Brand Name]'s August deals Hello [Name],

Summer is all about having fun and feeling your best, and [Brand Name] is here to help. Upgrade your summer wardrobe with our latest collection and enjoy huge savings

during our August sale. Whether you're hitting the beach, going on a road trip, or just hanging out in the city, we have something for every summer occasion.

Don't wait - shop now and upgrade your style for less.

Warm regards, [Your Name]

Source

Take advantage of [Brand Name]'s Labor Day deals

title=Take advantage of [Brand Name]'s Labor Day deals Hello [Name],

Labor Day weekend is just around the corner, and [Brand Name] is here to help you make the most of it. Whether you're planning a weekend getaway or just looking to refresh your wardrobe, our Labor Day deals have got you covered.

Enjoy savings of up to [insert percentage or amount] on all your favorite products, from home decor to fashion essentials. So why wait? Take advantage of our limited-time deals today and make the most of your long weekend.

Warm regards, [Your Name]

Source

Enjoy the long weekend with [Brand Name]'s Labor Day deals

title=Enjoy the long weekend with [Brand Name]'s Labor Day deals Hi [Name],

The long Labor Day weekend is finally here, and [Brand Name] is here to help you enjoy it to the fullest. Whether you're planning a getaway or just looking to relax at home, our Labor Day deals have got you covered.

Enjoy savings of up to [insert percentage or amount] on all your favorite products, from tech gadgets to outdoor gear. So why wait? Shop now and make the most of your long weekend.

Best regards, [Your Name]

Source

GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line:

Spark interest and curiosity
A clear and urgent call to action
An offer/intriguing discount
Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples

Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:

4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"

Conclusion

If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 101+ best august email subject lines [+ free email templates].

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meet the author

Pat Walls