1,000+ Catchy Athletic Clothing Line Names

Updated: January 19th, 2023

So, you've come up with the perfect athletic clothing line idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your athletic clothing line stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best athletic clothing line ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your athletic clothing line.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Athletic Clothing Line Name Generator

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Ideas

Catchy athletic clothing line name ideas

  • The Runner's Corner
  • The Sporting Girls
  • Knee High Kombat
  • FIT-THE-RACK
  • The Athletics Luxury
  • Athleta Apparel
  • Sportful Athletics
  • Gymnazic
  • Sportswear by Sport
  • Luxor Athletic
  • The Athletic Project
  • The Athletic Athlete
  • Superb Athletics Clothing
  • Stripped Clothes
  • The Dixie League
  • Athletic Sports Apparel Company
  • Tailor to Tailors
  • Founded by Finesse
  • The Athletics Boutique
  • The Athletics Clothing
  • Hootin' Owl
  • Athletic Clothing Store
  • Munro & Sons Athletics Wear
  • Slimline Sports
  • Passion for Running
  • Tops to Trainers
  • Slim's Sporting Goods
  • Athletics Clothing Enchantment
  • Bike & Track
  • Athletic Apparel By Design
  • Womenswear By Sport
  • Wren's Clothes
  • Fitzy's Sportswear
  • Co Athletics Clothing
  • Athletics Clothing Village
  • Revival Athletics Clothing
  • The Fashionistas
  • My Athletics Clothing
  • Athletics Clothing Center
  • The Gym Fashion
  • Snazzy Athletics Clothing
  • Dress 'em athletes
  • Athletics Clothing Deluxe
  • Go Athletics
  • Trendy Athletics Clothing
  • Gym Shark
  • Posh Athletics Clothing
  • Athletics Clothing Studio
  • My Gym Clothes
  • The Gymnasts' Fashion Zone
  • Athletics Clothing Stream
  • Gymsy
  • Athletics Hot Spot
  • The Clothing Art
  • Dress up & Exercise
  • Athletics Clothing Line
  • Chosen Athletics Clothing
  • Trendy Gymsies
  • Sophisticated Athletics Clothing
  • Athletics Clothing Club
  • Polished Athletics Clothing
  • Athletics Clothing Shop
  • Unique Athletics Clothing
  • The Gym Queens
  • Fashion Everywhere
  • Break it
  • Athletics Clothing Delight
  • Sweat in Fashion
  • The Gym Art
  • My Gym Attire
  • Nifty Athletics Clothing
  • Athletics Clothing Inc
  • Evolved Athletics Clothing
  • Fashion Burn
  • Athletics Clothing Alley
  • Gala Undifferentiated Pro
  • Undress Unify
  • Cavort Place
  • Sportsman Co
  • The Crisp
  • Martial
  • The Vigorous
  • The Field
  • The Intellectual
  • Arts Sports
  • Handsome Sport
  • Promising Golfer
  • Trapeze Athlete
  • VersatileAthlete
  • Experienced Skater
  • Rollick Group
  • Green Undifferentiated Place
  • Usual Undifferentiated
  • Accomplished Athletic Game
  • Crisp Consistent
  • The Most
  • The Neat
  • Trampoline Athlete
  • Aquatic Athletics
  • Class Sport Trading Co
  • The Outdoor Disport
  • In force Sports
  • Usual Rollick
  • UndressUniform
  • The Called Sportswoman
  • Gorgeous
  • Jock Collective
  • Professional Sportsman Spot
  • Boast Pro

Creative athletic clothing line name ideas

  • Door Nonresident Spot
  • The Most
  • Undifferentiated Trading Co
  • The Handsome
  • ProfessionalAthlete
  • The Greek Marathoner
  • Marathoner Place
  • The Regular
  • The Female Sports
  • The Field
  • The Powerful Sports
  • WaterSports
  • The Muscular
  • The Undress
  • Ceremonial
  • The Yellow Attire
  • Greatest Athletic Group
  • The Full
  • The Fitting Clothing
  • Tall Golfer
  • Trained
  • RecreationalSports
  • Undress Undifferentiated
  • Smart Clothing Pro
  • LessUniform
  • Round
  • Marathoner Spot
  • Extreme
  • Active Aging
  • The Dress
  • Olive Consistent
  • Explore Uniform
  • Deformed Uniform
  • TimeSports
  • Clean Unvarying
  • CelebratedAthlete
  • Marathoner Pro
  • The Intercollegiate
  • Crisp Consistent
  • The Popular
  • Wet nurse Sports
  • The Scarlet Clothing
  • Rollick Group
  • Around Athletic Contest
  • Famous Sportsmanship Pro
  • The Marine
  • The Intramural
  • Boast Spot
  • Style
  • Perforce Sports
  • Drab Unvarying Collective
  • Average Achieves
  • The Confederate Regular
  • Cavort Pro
  • Farce Sports
  • The New Consistent
  • Fine Regular
  • Green Single Pro
  • New born Uniform
  • Sportsman Group
  • Official Undifferentiated
  • Brilliant
  • Magnificent Player Collective
  • Spotless
  • Rude
  • The Cruel Boast
  • Aggressive Sportswoman Co
  • The Competitive Swimmer
  • OfficialUniform
  • The Promising Jock
  • Swimmer Trading Co
  • Unborn Uniform
  • Athletic Place
  • Class Sport Trading Co
  • The Older Marathoner
  • Play Collective
  • Average Athletic Game
  • Sparse Sports
  • The Yellow
  • OlderAthlete
  • Modern Fun Pro
  • The More
  • Magnificent Single
  • SeriousAthlete
  • Dress Spot
  • The Youthful Rollick
  • Remarkable Sport Spot
  • ImmatureAthlete
  • The Starched
  • VariousSports
  • UndressUniform
  • Gray Regular Spot
  • Strenuous Sportswear
  • Undress Unequivocal
  • Athletic Group
  • The Favorite
  • The Active Cavort
  • AthleticSports
  • Undress Uneven
  • The Superb
  • Longer Consistent
  • Handsome Sport
  • The Rustic
  • Performed Uniform
  • The Magnificent
  • Accomplished Athletic Contest
  • The Called
  • Usual Unambiguous
  • Prussian Regular

Learn more about starting an athletic clothing line:

Where to start?

-> How much does it cost to start an athletic clothing line?
-> Pros and cons of an athletic clothing line

Need inspiration?

-> Other athletic clothing line success stories
-> Marketing ideas for an athletic clothing line
-> Athletic clothing line slogans

Other resources

-> Athletic clothing line tips

Funny Athletic Clothing Line Names

  • The Marine
  • The Striped
  • Strenuous Stewards
  • Uninformed Uniform
  • ChildishSports
  • LightUniform
  • The Older Jock
  • Horse Sports
  • Around Athletics
  • The Shabby
  • Trained Sport Spot
  • Pretty Dress Trading Co
  • The Equestrian
  • The Intellectual
  • Dress Trading Co
  • Aggressive Sportswoman Co
  • Gray Homogeneous Spot
  • Fancy Costume Spot
  • GorgeousUniform
  • Resplendent
  • Talented Swimmer
  • Magnificent Single
  • The Distinctive
  • Average Athletic Game
  • Regular Trading Co
  • The Remarkable
  • Tall Golfer
  • Sport Trading Co
  • Average Sport Group
  • Naval Homogeneous
  • Youthful Sportsmanship Collective
  • Style
  • Unborn Uniform
  • The Good
  • Rollick Spot
  • ProAthlete
  • Clean Unvarying
  • Sport Collective
  • Deformed Uniform
  • The Standard
  • Cruel Boast Group
  • Athletics Collective
  • Olympic Athletic Collective
  • Agree Athlete
  • The Scarlet Dress
  • OutdoorSports
  • Repeats Athlete
  • Boast Collective
  • Round Athletic
  • Sports Place
  • Reality Athlete
  • Childish Disport Group
  • Igor Uniform
  • Tall Swimmer
  • Centipede Athlete
  • Competitive Disport Collective
  • MilitaryUniform
  • Sportsmanship Co
  • Strenuous Sportsmen
  • Player Co
  • Brilliant Sportsman Co
  • Handsome Sport
  • Many Rollick Place
  • The Splendid
  • Usual Uneven
  • More Dedifferentiated
  • MagnificentAthlete
  • Good Jock
  • Minor Boast
  • Attire Collective
  • Time Play Place
  • Major Play Collective
  • The Rude
  • The Promising
  • Homogeneous Group
  • The Wild
  • The Mature
  • Masterpiece Athlete
  • TraditionalSports
  • Intramural Boast Pro
  • Strenuous Sportswoman
  • BestAthlete
  • Interscholastic
  • The Polish
  • Sports Collective
  • DoorSports
  • Gaudy
  • Fresh Unvarying
  • Drab Unvarying Collective
  • CompetitiveSports
  • SuccessfulAthlete
  • Tight
  • The Older
  • Indoor Sportswoman Place
  • The Ideal
  • Wet nurse Sports
  • Sparse Sports
  • Parts Sports
  • TrainedAthlete
  • Cavort Group
  • Complete Single Co
  • Dress Pro
  • Handsome Swimmer Group
  • InnocentSports
  • Round
  • Light Attire Group
  • Spotless
  • LessUniform
  • Other Cavort Collective

Cool athletic clothing line name ideas

  • Athletic Collective
  • Homogeneous Spot
  • PopularSports
  • Clothing Group
  • Powerful
  • Clean Unvarying
  • Perforce Sports
  • Strenuous Stadium
  • The Brilliant Sports
  • SuperbAthlete
  • Undress United
  • Unvarying Place
  • HandsomeAthlete
  • Combative Fun Pro
  • Greatest Athletic Group
  • Cavort Pro
  • The Blue Homogeneous
  • The Greek Skater
  • The Finest
  • Civil war Uniform
  • The Many Sportsman
  • Minor Sportswoman Pro
  • CollegiateSports
  • Magnificent Single
  • The Magnificent Sport
  • New born Uniform
  • ModernSports
  • Austrian Consistent Pro
  • Competitive Disport Collective
  • Recreational Fun Trading Co
  • Austrian Clothing Co
  • Attire Pro
  • The Former
  • The Pink Costume
  • Player Collective
  • MartialSports
  • Task force Sports
  • Noncontact Sportswoman Spot
  • Clean
  • Olympic Swimmer Spot
  • Healthy
  • Nonresident Pro
  • Dedifferentiated Pro
  • Arts Sports
  • Undifferentiated Co
  • Clean Regular Co
  • Individual Sportsmanship Spot
  • PlainUniform
  • Popular Marathoner Collective
  • Average Achieves
  • Female
  • The Popular
  • The Field Boast
  • Pro Sportswoman Group
  • Player Co
  • Marathoner Place
  • Homogeneous Group
  • The Versatile Marathoner
  • Round Skater
  • Active Aging
  • The Clean
  • The Minor
  • Younger Player Trading Co
  • The New
  • Immaculate Single
  • Cruel Boast Group
  • Martial
  • Sports Collective
  • Vigorous
  • More Dedifferentiated
  • Reality Athlete
  • Wannabe Athlete
  • Undress Unifying
  • The Competitive
  • The Vigorous
  • VariousSports
  • Austrian
  • Magnificent Player Collective
  • Sportsman Trading Co
  • Marathoner Pro
  • OfficialUniform
  • Strenuous Suv
  • Sportsmanship Co
  • Dedifferentiated Co
  • NavalUniform
  • Pass me Athlete
  • Dress Homogeneous Place
  • The Complete Undifferentiated
  • Play Collective
  • Gaudy
  • The Ragged
  • Accomplished Attempts
  • The Adolescent
  • Brilliant Regular Spot
  • Celebrated Jock Place
  • Other Cavort Collective
  • Innocent Sportswoman
  • Top Sports Co
  • Skater Collective
  • Ignore Uniform
  • The Called Sportswoman
  • Olympic Marathoner Pro
  • Wet nurse Sports
  • RespectiveSports
  • Tall Golfer
  • Complete Costume Collective
  • Round Athletic
  • The Modern
  • New

Unique athletic clothing line name ideas

  • Unvarying Spot
  • WonderfulAthlete
  • The Male
  • The Gorgeous
  • Childish
  • Rough
  • Round
  • Military Regular
  • The Marine
  • Equestrian Fun Trading Co
  • Vaccine Athlete
  • Bright Single
  • Various Sportsman Collective
  • Adolescent Activist
  • Famous Sportsmanship Pro
  • The Clean Costume
  • Trampoline Athlete
  • Full Single
  • NeatUniform
  • Naval Homogeneous
  • Tattered Dress Group
  • The Shabby
  • Gray Homogeneous Spot
  • Unvarying Group
  • Accomplished Achieves
  • CompetitiveSports
  • The Wild
  • Fine
  • Non
  • Gorgeous Unvarying Trading Co
  • Adore Uniform
  • Pro Lark Trading Co
  • Indoor Fun
  • Longer Consistent
  • BetterAthlete
  • Successful Player Pro
  • Accomplished Athletic
  • Wonderful Athletic Pro
  • ChildishSports
  • Strenuous Sportive
  • ProminentAthlete
  • The Proper
  • Average Sport Group
  • Gorgeous
  • Around Athletics
  • Sportsman Spot
  • Familiar
  • The Spotless Clothing
  • Tall Swimmer
  • The Outdoor
  • Tour de force Sports
  • Usual Unify
  • Golfer Spot
  • The Muscular
  • The Scarlet Clothing
  • Obverse Sports
  • The Official
  • Minor Boast
  • Childish Disport Group
  • Confederate Single Co
  • The Regular
  • Innocent
  • The Confederate Regular
  • The Various Cavort
  • Distinctive Attire Spot
  • Hawaii Athlete
  • Old norse Sports
  • Supreme Athlete
  • Injured
  • Modern Fun Pro
  • Favorite Marathoner Group
  • Prussian Regular
  • FreshUniform
  • GorgeousUniform
  • The Trained
  • Skater Spot
  • The Major
  • Striped
  • Usual Rollick
  • Pro Rollick Place
  • Versatile
  • Aggressive Lark Place
  • Braided Single
  • Undress Uniformity
  • Rollick Spot
  • Jock Collective
  • Clean Consistent Group
  • Sportsman Co
  • Parts Sports
  • Non Undifferentiated Trading Co
  • Shire horse Sports
  • Attire Place
  • The Wonderful
  • Boast Group
  • The Undress
  • The Intramural
  • The British Single
  • At me Athlete
  • Shakespeare Athlete
  • Accomplished Allice
  • Favorite
  • Typical Golfer Spot
  • Indoor Rollick
  • The Average
  • Decathlete Athlete
  • Pro Sportsmanship Co
  • Professional
  • Undress Unambiguous
  • Technique Athlete

Cute athletic clothing line name ideas

  • Major Play Collective
  • The Innocent
  • Attire Trading Co
  • Swimmer Co
  • Time Play Place
  • Franklin pierce Sports
  • Usual Unambiguous
  • Matter of course Sports
  • Water
  • Fine arts Sports
  • Blue
  • BrilliantUniform
  • Swimmer Collective
  • Minor
  • Professional Sportsman Spot
  • Usual Unifying
  • The Usual
  • The Serious Golfer
  • Athletics Collective
  • Undress Unified
  • Brilliant Sportsman Co
  • Spotless Dress Place
  • AdolescentAthlete
  • The Boyish
  • Olive Consistent
  • CleanUniform
  • Red Consistent Collective
  • The Dress
  • Tropical
  • Fresh Unvarying
  • Individual
  • RudeSports
  • Sport Collective
  • The Distinctive
  • Interscholastic Boast Spot
  • Intramural Boast Pro
  • Usual
  • Dress Clothing Place
  • The Brutal
  • Gala Undifferentiated Pro
  • Prominent Player Place
  • Polish Undifferentiated
  • The Natural
  • Female Golfer Co
  • Time Play Group
  • Green Single Pro
  • Door Nonresident Spot
  • Latchkey Athlete
  • Tattered
  • Official Undifferentiated
  • The Serious
  • More
  • The Unconscious
  • RemarkableAthlete
  • Single Co
  • GreyUniform
  • The Rude Rollick
  • Called Nonresident Place
  • ProSports
  • The Full
  • Serious Player Co
  • The Rude Cavort
  • Recreational Sportsmanship Spot
  • Respective
  • Masterpiece Athlete
  • GrayUniform
  • StrenuousSports
  • TanUniform
  • Serious Marathoner
  • Dress Trading Co
  • Round Sports
  • Forlorn Uniform
  • Fun Spot
  • Repeats Athlete
  • UsualSports
  • The Undress Dress
  • The Remarkable
  • Yellow
  • Strenuous Sportswoman
  • The Strenuous
  • TalentedAthlete
  • Adolescent Jock
  • Undress Unify
  • Sports Co
  • Splendid Swimmer
  • The Accomplished
  • Tv Athlete
  • The Popular Golfer
  • Smart Clothing Pro
  • ImmatureAthlete
  • Smart Consistent Spot
  • VigorousSports
  • The Equestrian
  • Consistent Co
  • Strenuous Sportsmen
  • Brilliant Athletic Co
  • The Perfect
  • Uninformed Uniform
  • Receive Athlete
  • Strenuous Sdb
  • Finest Sportsmanship Pro
  • Unisom Uniform
  • Adored Uniform
  • Swimmer Spot
  • The Red Clothing
  • BlueUniform
  • Adolescent Athletic Game
  • Fancy Costume Spot
  • Sportsman Collective

Clever athletic clothing line name ideas

  • The Greek Marathoner
  • Adorn Uniform
  • Popular Boast Place
  • Math team Athlete
  • The All
  • CompleteUniform
  • The Polish
  • Average Association Football
  • Cavort Place
  • Non Regular Place
  • The Older Marathoner
  • The Amorous
  • Undress
  • Popular Player Trading Co
  • The Interscholastic Sportsman
  • Disport Co
  • Interscholastic
  • HealthyAthlete
  • Competitive
  • Green Costume
  • Complete Dress Spot
  • OlympicSports
  • Regular Collective
  • The Confederate Single
  • ActiveAthlete
  • TrainedAthlete
  • Modern Disport Collective
  • Performed Uniform
  • Remarkable Sport Spot
  • The Olive
  • The Cruel Sportsman
  • OutdoorSports
  • The Promising Jock
  • The Splendid
  • Other Nonresident Place
  • Braided Unvarying
  • The More
  • The Military
  • Athletic Group
  • MagnificentAthlete
  • Style
  • Noncontact Cavort Spot
  • Strenuous Skylark
  • Usual Uneven
  • The Powerful Sports
  • The Older
  • Olive
  • Inverse Sports
  • Intramural Disport Collective
  • Athletics Spot
  • Rollick Group
  • Strenuous Sportswear
  • Intellectual
  • The Around
  • PinkUniform
  • Sportswoman Spot
  • The Crisp
  • Amorous Cavort Co
  • British
  • Green Attire Group
  • Disport Group
  • FineAthlete
  • The Gray
  • Average Athletic Game
  • The Tropical Unvarying
  • Collegiate
  • Adolescent Achieves
  • Favourite
  • BoyishSports
  • The Conditioned
  • Unborn Uniform
  • Accomplished Achiever
  • Boyish
  • ProfessionalAthlete
  • SeriousAthlete
  • Intellectual Athletic Co
  • The Naval Dedifferentiated
  • Igor Uniform
  • The Superior Sports
  • Tight
  • Pretty
  • Elites Athlete
  • Uniformed Uniform
  • The Popular Athletic
  • Promising Golfer
  • The Respective
  • Outdoor
  • The Powerful
  • Dress Group
  • The Outstanding
  • Youthful
  • Half speed Athlete
  • Tight Consistent Pro
  • Informed Uniform
  • Known
  • Nonresident Spot
  • Undress Unequivocal
  • Attire Collective
  • Noncontact Fun Group
  • Active Achiever
  • Charts Sports
  • Athletic Disport Place
  • Regular Co
  • Class Golfer Pro
  • Active Play
  • The Risk
  • The Martial Disport
  • VictoriousAthlete
  • Tag team Athlete

Best athletic clothing line name ideas

  • Talented Athletic Co
  • The Green
  • Nonresident Co
  • Homogeneous Pro
  • The Professional
  • Exceptional Athletic
  • Undress Unitary
  • Official Regular
  • WhiteUniform
  • Remorse Sports
  • Non Regular Co
  • The Greek Golfer
  • Female Sports Place
  • Various
  • Victorious Swimmer Trading Co
  • The Celebrated
  • Boast Collective
  • The Olympic
  • The Cruel Cavort
  • The Field Disport
  • MilitaryUniform
  • NewUniform
  • ResplendentUniform
  • The Superb
  • FamiliarUniform
  • The Standard
  • DrabUniform
  • The Yellow Attire
  • Active Golfer Place
  • Extreme
  • YoungerAthlete
  • Noncontact
  • Thats me Athlete
  • Sportsman Group
  • Brutal Fun Place
  • Skilled Golfer Place
  • LongerUniform
  • RecreationalSports
  • TimeSports
  • Greatest
  • TopAthlete
  • Former Sportsmanship Spot
  • Fancy
  • Reborn Uniform
  • AthleticSports
  • VersatileAthlete
  • The Favorite Sport
  • Accomplished Athletic Contest
  • Fun Group
  • The Youthful Sportsman
  • The Non
  • Physique Athlete
  • The Striped
  • The Indoor Cavort
  • Indoor Sportswoman Place
  • The Rustic
  • Sparse Sports
  • Individual Disport Collective
  • Other
  • Golfer Place
  • Perverse Sports
  • The Cruel Boast
  • Spotless
  • Gray Regular Spot
  • The Tattered
  • Youthful Sportsmanship Collective
  • Outdoor Nonresident
  • Sportsmanship Trading Co
  • Undress Uneven
  • Rustic
  • Costume Pro
  • Usual Unequivocal
  • Respective Play Collective
  • Many Rollick Place
  • Rap geek Athlete
  • Prominent Golfer Pro
  • Towards Uniform
  • Usual United
  • UndressUniform
  • Gray Single Co
  • The Mature
  • Gala Attire
  • Wild Nonresident Pro
  • The Active Cavort
  • Disport Place
  • Horse Sports
  • Cavort Group
  • The Intercollegiate
  • Usual Undifferentiated
  • Naval
  • Boast Pro
  • StripedUniform
  • The Older Jock
  • The Field
  • Minor Cavort Collective
  • Prominent Sportsmanship Spot
  • The Manly
  • Indoor
  • Dangerous
  • Marathoner Spot
  • LessUniform
  • Strenuous Sportsman
  • Muscular Skater
  • Homogeneous Place
  • Explore Uniform
  • Aquatic Athletics
  • Strenuous Stewards
  • Trained Swimmer Pro
  • Clothing Collective

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Athletic Clothing Line:

Simple is always better

This means a few different things. Your athletic clothing line name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your athletic clothing line:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls