B2C App Revenue Calculator

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Updated: April 6th, 2025

Hey there! We built something cool at Starter Story that I think you're going to love – especially if you're working on an app or thinking about building one.

Ever wonder "how much money could my app actually make?" Yeah, we've been there. That's why we created this revenue calculator. It's not one of those oversimplified "multiply X by Y" tools – this one gets real about how apps grow in the wild.

What Makes This Calculator Different?

We've seen hundreds of successful apps featured on Starter Story, and we've learned that growth isn't linear. Our calculator factors in the stuff that actually matters:

👀 How many people see your app
📱 How many actually download it
💳 Who ends up paying for it
💰 What they're willing to pay monthly
📉 How many stick around (because let's be real, some will leave)

Play Around With It!

Below you'll find our interactive calculator. The cool thing? You can adjust everything to match your specific situation. Maybe you're crushing it on TikTok and getting tons of views, or maybe you're starting small with some Reddit ads. Either way, plug in your numbers and see what happens.

The calculator will show you both a 12-month view (for keeping it real) and a 48-month projection (for dreaming big). Plus, there's a neat chart that helps visualize your growth path.

Insider tip: Start with modest numbers first. Trust us, it's better to be pleasantly surprised than disappointed. And pay attention to that churn rate – it's usually the reality check most founders need!

Impressions / Views

App Download Rate (%)

Paid Conversion Rate (%)

Average Monthly Price ($)

Monthly Churn Rate (%)

Summary

Impressions: 0

Downloads: 0

Paying Customers: 0

New Revenue: $0.00

Monthly Revenue Projection

Month	Total Impressions	Total Downloads	New Customers	Lost Customers	Total Customers	MRR

Revenue Growth Chart

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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