350+ Creative Amazon Business Names

Updated: March 26th, 2025

So, you've come up with the perfect amazon business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your amazon business stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best amazon business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your amazon business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Amazon Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of amazon business name ideas for free using our business name generator and instantly check domain availability.

Want to generate your own business name?
Use our custom business name generator to find an amazing name for your business.
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Ideas

Catchy amazon business name ideas

  • Value Shop
  • Cirrus mobile stores
  • Clicked Picks
  • Open Limits
  • AmazonTrack
  • Techeavy stores
  • Sprintgears
  • Amazing Amazon
  • Retail Round Up
  • Fruittybliss
  • Amazzon
  • World Wide Wares
  • Amazon Offers
  • Building Business
  • Greater Goods
  • Daily Deals
  • ‘Zonned
  • CompZon
  • Hooknstuff stores
  • ABSyne fitness store
  • CoupZons
  • Sellcorp
  • Teabeech stores
  • EZ Shop
  • Kitchen apparels
  • In the Zon
  • Sell 4 Less
  • Creating Commerce
  • CrayZon
  • Everything Online
  • Online In Time
  • Ultrashred stores
  • Cheap Stuff
  • OnlineShopperz
  • Teaminx stores
  • BuyNow
  • Open for Business
  • Super Stuff
  • Upload Unload
  • Fly Buy
  • Booksphere
  • Treasure Plus
  • Online Treasures
  • Galaxy mobiles
  • More to Store
  • Trusted Wares
  • Quick Ship
  • WebDealz
  • Sunray mobile store
  • Come for Commerce
  • Crafty Commerce
  • Easy Buy
  • cloudio music store
  • Urbanvideo store
  • Heartfit pharmacy
  • TechOnline
  • Deals Plus
  • blucinematic stores
  • Find & Deliver
  • BookKings store
  • Shop It All
  • On Amazon
  • OnlineShoppez
  • CoupZon
  • AmazOffers
  • Jacked supplements
  • Buy Basket
  • AmaCompete
  • AmazonCompete
  • Findline
  • DeliveRandom
  • knoxfitness store
  • AMAZEon
  • Tender foam stores
  • Best Sales
  • Online Outlet
  • Businice
  • One-Click Pick
  • Salesforum
  • AmaTrack
  • Sure to Shop
  • Dinaco
  • Salez on Amazon
  • Clickthrough Co.
  • AmaSale
  • Computer Checkout
  • Certified Shopping
  • OfferZon
  • Ambitious Shopper
  • Pagerush
  • Online Stuff Store
  • The ‘Zon
  • BuyMore
  • Amazon Salez
  • Better Buys
  • Aptoden
  • Pillowtouch
  • Amazon Offerz
  • Buy Safe

Creative amazon business name ideas

  • Upload to Unload
  • Bookloversinn
  • One Click
  • Sure Shop
  • Always Open
  • ClickZon
  • Business Bustle
  • Amazonned
  • Open Sesame
  • Megaaghlete store
  • Good Taste Market
  • Cheflove
  • Value Buy
  • Fill Your Basket
  • Top Result
  • MeMarket
  • InternetShoppez
  • AmaCraze
  • Commercial Commerce
  • Click to Buy
  • Steamink stores
  • Buy It Now
  • Big Sales
  • This Now
  • SalesRUs
  • InterwebDeals
  • Amaze-Zon
  • Shoppable
  • Build B2B
  • ThingsRUs
  • Click to Cart
  • AntiqueZon
  • Accushop
  • ShopDrop
  • Sales Market
  • Amastore
  • BetterShop
  • Honest Sales
  • AmazOpen
  • EZ Store
  • ‘Zon Zone
  • Amazone
  • ‘Zoned Out
  • WebbaZon
  • AmaDeals
  • Buy It All
  • SaleZon
  • echomusic store
  • TrackaZon
  • Accounted For
  • Click Through
  • Interwebbed
  • Frontier bookstores
  • Price Shop
  • Physiquefelix stores
  • Zon Don
  • InternetShopz
  • CrazyZon
  • Wellman stores
  • Value Market
  • Razoredge stores
  • Bookrentails
  • To the ‘Zon
  • Vhub
  • Commence Commerce
  • AwesomeZon
  • MouseClick
  • BuyBuyBrought
  • Friends of Amazon
  • ‘Zonky
  • Sell It All
  • Kitchenheart stores
  • AmaStore
  • OpenZon
  • Online Market
  • Shopping Cart Shop
  • Ama-Zing
  • Add to Cart
  • AdvancedShoppes
  • InterwebDealz
  • Better Buying
  • Amazing Treasures
  • Clicked In
  • Musiclife
  • Priestly book store
  • Sale Trust
  • Cheap Buy
  • Fisix stores
  • MouseClickz
  • Unique Online Wares
  • Buy It Better
  • Dreamtim
  • Pentagon stores
  • Buy Easy
  • Store to Source
  • Antique Amazon
  • Online Buy Shop
  • ItemsRUs
  • Smart kitchen store

Learn more about starting an amazon business:

Where to start?

-> How much does it cost to start an amazon business?
-> Pros and cons of an amazon business

Need inspiration?

-> Other amazon business success stories
-> Marketing ideas for an amazon business
-> Amazon business slogans

Other resources

Funny Amazon Business Names

  • Average Increment Group
  • Ontogenesis Spot
  • Cognitive
  • The Magnificent Amazon River
  • Muddy
  • PersonalGrowth
  • Gradual Grown
  • Development Trading Co
  • The Northern
  • AcceleratedGrowth
  • Exponential Slowdown
  • Malignant
  • Industrial
  • Led
  • Northwest
  • The Beauteous
  • The Professional
  • Increment Pro
  • Remarkable Slowdown
  • Yellow Walmart Group
  • The Intrepid Sony
  • Legendary Forest Spot
  • The Exponential
  • The Phenomenal Expansion
  • Laptop Amazon
  • The Northwestern Amazon River
  • The Rapid Development
  • Beauteous
  • Famous Sony Co
  • WarlikeAmazon
  • Average Expansion Trading Co
  • The Spectacular
  • Growing Group
  • MightyAmazon
  • Gradual Growing
  • Maximum Growing Collective
  • Proud Amazonas Trading Co
  • Steady Expansion Spot
  • The Veritable Armor
  • The Dense
  • The Noble
  • Orinoco Amazonian Group
  • Lower Barnes Co
  • Vegetative Outgrowth Group
  • Gallant Nintendo Place
  • Amazonian Collective
  • Microbial Slowdown Group
  • The Slow
  • The Crystal Ontogenesis
  • MonetaryGrowth
  • Physical
  • The Yellow Amazonia
  • The Reliant
  • Expansion Place
  • Colombian
  • MagnificentAmazon
  • Emergence Group
  • Industrial Ontogeny Spot
  • The Gallant
  • UnprecedentedGrowth
  • The Rapid Maturation
  • The Southern
  • The Like
  • The Maximum Expansion
  • Clothe Growth
  • Noble Amazonia Collective
  • The Yellow Barnes
  • CrownedAmazon
  • Amazon River Co
  • Amazon River Spot
  • Dense
  • MicrobialGrowth
  • Increase Trading Co
  • The Excessive
  • Abnormal
  • Crowned
  • Because Amazon
  • Economic Increment Group
  • Turbid Sony
  • ColombianAmazon
  • The Brazilian
  • Yellow Walmart
  • Fierce
  • Organic Expansion Pro
  • Future Emergence
  • Increment Co
  • The Continued Growing
  • Amazonia Pro
  • The Bold Armor
  • Sony Co
  • Nintendo Collective
  • Intellectual Emergence Place
  • CheekedAmazon
  • Rapid Maturation
  • ExcessiveGrowth
  • Armored Amazon River
  • Orinoco Amazonian
  • Majestic Walmart Group
  • Northern Amazonia Group

Cool amazon business name ideas

  • Value Store
  • Well-Versed Commerce
  • technosavvy
  • Things Plus
  • The Merch Perch
  • Search for Merch
  • The Web Market
  • Fitness shed
  • Dreambliss stores
  • Virtual Victory
  • Wholesale City
  • Craftyfox
  • Deals Delivered
  • Premquality international
  • B2Me
  • Things N More
  • Awesome Amazon
  • AmazonOpen
  • Sapientminds store
  • Budding Business
  • AmazeZone
  • Armor Spot
  • Slowdown Place
  • LowerAmazon
  • The Crystal Ontogeny
  • The Beautiful
  • Increment Trading Co
  • Yellow Amazonia Group
  • Upper Barnes Pro
  • The Professional Maturation
  • Emergence Collective
  • The Sustainable
  • The Explosive
  • The Remarkable
  • The Swampy Armor
  • The Continued
  • The Handsome Amazonas
  • Gradual Growing
  • The Professional Emergence
  • NorthernAmazon
  • The Like
  • The Natural Ontogeny
  • SecondaryGrowth
  • Swampy
  • Emergence Place
  • Gallant Forest Spot
  • The Noble
  • Lower
  • Reliant Amazonian Collective
  • LuxuriantGrowth
  • Unicorn Amazon
  • CognitiveGrowth
  • SpectacularGrowth
  • Yellow
  • Secondary
  • HandsomeAmazon
  • Lower Armor Spot
  • Annual Slowdown Co
  • The Young
  • Increase Co
  • Ontogenesis Spot
  • The Rapid Development
  • Fierce
  • Continued
  • MicrobialGrowth
  • Nintendo Spot
  • Captive Amazon River Spot
  • Continued Ontogeny
  • The Secondary
  • ReliantAmazon
  • Fierce Armor
  • Sustainable Development
  • WarlikeAmazon
  • Southern
  • Maximum Emergence Group
  • Turbid Sony
  • Amazonian Spot
  • The Captive Armor
  • Northwest Amazon River Co
  • Proud Amazonas Trading Co
  • Intrepid Walmart Place
  • Swampy Amazon River
  • The Tall
  • The Physical
  • The Average Ontogeny
  • The Epitaxial
  • Noble Amazonia Collective
  • Normal Increment Trading Co
  • Tropical
  • Development Place
  • Expansion Spot
  • GradualGrowth
  • CrystalGrowth
  • Maximum
  • The Gallant
  • SolitaryAmazon
  • The Captive
  • The Accelerated
  • Western Amazonas

Unique amazon business name ideas

  • The Veritable Walmart
  • Barnes Pro
  • The Tropical
  • YellowAmazon
  • CheekedAmazon
  • Armored Apis
  • Spiritual Growing Co
  • NorthwesternAmazon
  • FairAmazon
  • The Explosive Ontogenesis
  • Amazon River Collective
  • The Northern
  • Gradual Grower
  • Amazonia Collective
  • Steady Ontogenesis Pro
  • Armored Armor
  • Increase Place
  • Forest Place
  • The Average Ontogenesis
  • Virago Collective
  • Northeastern Amazonas Collective
  • The Spectacular
  • The Fetal Development
  • Monetary Outgrowth Collective
  • Famous Sony Co
  • Slower Increment Trading Co
  • Breasted Forest Place
  • Vietnam Amazon
  • The Cheeked Walmart
  • Lower Barnes Co
  • MaximumGrowth
  • The Steady
  • FastGrowth
  • AcceleratedGrowth
  • Maturation Spot
  • LikeGrowth
  • Physical Expansion
  • Maturation Place
  • Celebrated
  • Fair Forest
  • Increase Spot
  • Turbid Virago
  • Faster Development
  • Forest Pro
  • Captive Virago Group
  • CrownedAmazon
  • Colombian
  • The Slower
  • Remote Amazonas Place
  • RemarkableGrowth
  • The Lovely Armor
  • West Sony Place
  • Gradual Grown
  • Virago Pro
  • Natural Increase Trading Co
  • The Rapid Maturation
  • Continued Slowdown Spot
  • Gradual Growthful
  • Along Amazon
  • Crowned Armor Trading Co
  • The Crowned Amazonian
  • Yellow Walmart
  • Northern Amazonia Group
  • The Stunted
  • LovelyAmazon
  • The Yellow Barnes
  • The Healthy
  • Normal Ontogenesis
  • Natural Development Trading Co
  • Panama Amazon
  • The Remote
  • Forest Co
  • Astronaut Amazon
  • Subsequent
  • TropicalAmazon
  • Walmart Co
  • Legendary Forest Spot
  • Orinoco Amazonian
  • Lovely
  • ColombianAmazon
  • Remarkable
  • Growing Collective
  • Armored Amazonian
  • The Professional
  • Unprecedented
  • Spiritual
  • NormalGrowth
  • The Blonde
  • Tall
  • CaptiveAmazon
  • The Rapid
  • Recent Outgrowth
  • The Upper
  • SlowerGrowth
  • The Handsome
  • NapedAmazon
  • Professional
  • Armored Amazon River
  • Intrepid

Cute amazon business name ideas

  • Nintendo Pro
  • Because Amazon
  • The Slow
  • Middle
  • Mental
  • Handsome Virago
  • CentralAmazon
  • Celebrated Sony Co
  • Beautiful Nintendo Co
  • MiddleAmazon
  • West Barnes Pro
  • TurbidAmazon
  • The Broad
  • OnlineAmazon
  • NobleAmazon
  • Abnormal Increment Co
  • GenuineAmazon
  • Amazonian Collective
  • WesternAmazon
  • The Beautiful Amazon River
  • Northwestern Amazonia
  • The Remote Sony
  • The Excessive
  • The Beautiful Amazonia
  • Solitary
  • ExplosiveGrowth
  • Led
  • Monetary Development Collective
  • West
  • The Bold Armor
  • Cognitive Slowdown Collective
  • Amazonia Pro
  • Forest Group
  • Muddy
  • Nintendo Group
  • Yellow Amazonia Place
  • The Magnificent
  • Walmart Pro
  • Recall Amazon
  • Nepal Amazon
  • The Organic Ontogeny
  • Nintendo Co
  • Exponential
  • Industrial Ontogeny Spot
  • The Genuine
  • The Perfect
  • Online Nintendo Place
  • The Reliant
  • Orinoco
  • Gradual Grow
  • Professional Increment Co
  • The Muddy
  • Eastern
  • Haired Amazonian
  • The Exponential
  • The Subsequent Slowdown
  • Increment Spot
  • Remarkable Slowdown
  • MonetaryGrowth
  • The Balanced
  • Industrial
  • Majestic Amazonia Co
  • Annual Maturation Co
  • Outgrowth Co
  • The Armored
  • Forest Spot
  • Spectacular
  • The Brazilian
  • FasterGrowth
  • Vegetative Outgrowth Group
  • Brave Amazonian Spot
  • Malignant
  • The Southwestern
  • Southern Sony Co
  • The West
  • Term
  • Amazon River Spot
  • Growing Spot
  • Intellectual Emergence
  • The Intrepid Sony
  • Industrial Outgrowth Collective
  • Sony Place
  • Intrepid Amazonia Trading Co
  • Restaurant Amazon
  • Singapore Amazon
  • Emergence Group
  • Clothe Growth
  • Headed
  • SubstantialGrowth
  • Sony Collective
  • Slower
  • Gradual Gdp
  • Walmart Spot
  • Eastern Barnes Trading Co
  • The Dense
  • Gradual Grew
  • Expansion Pro
  • The Veritable Armor
  • Dense Maturation Spot

Clever amazon business name ideas

  • LegendaryAmazon
  • YoungAmazon
  • Barnes Collective
  • Personal
  • The Eastern
  • Upper Amazonas Collective
  • The Southern
  • The Fierce
  • Maturation Group
  • FetalGrowth
  • Increment Pro
  • Spectacular Slowdown Spot
  • Romanov Amazon
  • Northwest
  • BeautifulAmazon
  • Average Increment Group
  • BlondAmazon
  • The Continued Growing
  • Laptop Amazon
  • The Fast Maturation
  • Cognitive
  • EpitaxialGrowth
  • Abnormal Ontogeny Co
  • Amazonas Place
  • Maximum Growing Collective
  • Amazonia Spot
  • The Brave
  • Astrakhan Amazon
  • Before Amazon
  • SlowGrowth
  • Recent Outgrowth Group
  • Armored Atari
  • Orinoco Amazonian Co
  • Northern Forest
  • Haired
  • Malignant Ontogeny
  • Normal Growing
  • Abnormal Maturation Pro
  • The Mighty Amazonia
  • Dense
  • Gradual Greater
  • BrazilianAmazon
  • Increment Co
  • Ontogenesis Co
  • Football Amazon
  • CharmingAmazon
  • Crowned
  • The Gigantic
  • The Enormous
  • Growing Trading Co
  • FutureGrowth
  • Armor Co
  • Camelot Amazon
  • Organic Expansion Pro
  • Captive
  • MalignantGrowth
  • Slowdown Collective
  • Southern Walmart Group
  • Faster Growing Group
  • Epitaxial
  • Famous
  • Armored Amiga
  • Fronted Walmart Group
  • The Led Expansion
  • Ontogeny Pro
  • Maturation Pro
  • Captive Amazon River Trading Co
  • The Fair Nintendo
  • Alot Amazon
  • EasternAmazon
  • Increase Trading Co
  • Sustained
  • Loathe Growth
  • The Cheeked Nintendo
  • The Sustained Increment
  • West Amazon River Place
  • Microbial Maturation
  • Yellow Walmart Group
  • The Turbid
  • Luxuriant
  • Industrial Development Trading Co
  • The Microbial
  • Haired Amazonas
  • NorthwestAmazon
  • PersonalGrowth
  • UnprecedentedGrowth
  • Lower Virago Place
  • Handsome
  • Intellectual Emergence Place
  • Exponential Slowdown
  • Breasted
  • Armored Amazonas
  • BacterialGrowth
  • Economic Increment Group
  • The Northwestern Amazon River
  • PhenomenalGrowth
  • The Faster
  • Rapid
  • Bold

Best amazon business name ideas

  • Physical
  • Further Maturation Collective
  • Microbial Slowdown Group
  • The Fronted
  • Increment Group
  • Swampy Amazon River Place
  • The Subsequent
  • Sony Group
  • SouthernAmazon
  • Southern Nintendo
  • Online Walmart
  • Excessive Maturation
  • Mighty Nintendo
  • Recent Slowdown
  • Gradual Gain
  • Phenomenal Ontogenesis
  • Swampy Barnes Group
  • Gradual Geometric
  • The Tall Forest
  • Orinoco Amazonian Group
  • Beauteous Amazonia
  • The Dramatic
  • Amazonian Pro
  • The Yellow Amazonia
  • Expansion Trading Co
  • Nintendo Place
  • RemoteAmazon
  • Belong Amazon
  • Urban Emergence Collective
  • Remarkable Slowdown Trading Co
  • Pea pod Amazon
  • Nintendo Collective
  • Gallant Nintendo Place
  • Armored Aol
  • Substantial
  • Birdsong Amazon
  • Armor Pro
  • Noble
  • Cheeked Amazonas Place
  • The Orinoco
  • Beyond Amazon
  • Amazonas Pro
  • Western
  • Lovely Armor
  • Gallant Amazonia Place
  • The Continuous Development
  • Brave
  • IndustrialGrowth
  • Ecuador Amazon
  • Bookstore Amazon
  • MagnificentAmazon
  • SubsequentGrowth
  • The Gradual
  • Subsequent Development
  • The Future
  • The Perfect Armor
  • Ontogenesis Place
  • Anymore Amazon
  • The Emotional
  • Armored Amazonia
  • MightyAmazon
  • Virago Spot
  • The Young Amazonia
  • Fair
  • Central
  • Yellow Amazonia Collective
  • Beautiful Forest
  • Breasted Barnes
  • Workshop Amazon
  • Average Expansion Trading Co
  • Tag along Amazon
  • SouthwesternAmazon
  • Vegetative Expansion
  • Fronted
  • Gradual Grows
  • The Thick
  • Phenomenal Ontogenesis Spot
  • ExcessiveGrowth
  • Virago Co
  • Increment Collective
  • Recent
  • Sustainable
  • Lovely Forest Pro
  • Slowdown Trading Co
  • Peruvian
  • Ontogeny Place
  • Dense Outgrowth Place
  • The Veritable
  • The Phenomenal
  • The Maximum Expansion
  • MajesticAmazon
  • Lower Armor
  • Development Group
  • Crystal Increase Place
  • Enormous
  • Natural
  • Genuine Sony Spot
  • Bacterial
  • Economic Increase

Modern Amazon Business Name Ideas

  • Online Outfitters   
  • Nexa
  • Fab Threads 
  • Omnify
  • Fashion Fashion   
  • Tidal
  • Street Style  
  • Shift
  • Super Style  
  • Thrive
  • Summer Look  
  • Boldly
  • Awesome Accessories   
  • Zephyr
  • Fairy Tale Fashion  
  • Propel
  • Sweet Rose Style    
  • Bliss
  • Blossom Boutique   
  • Flourish
  • Accessory Atelier 
  • Vantage
  • Fashion Factory   
  • Avail
  • Fresh Threads  
  • Cohere
  • Sew Stylish 
  • Ventify
  • ShopDrop
  • Leafy
  • Add to Cart
  • Apex
  • One-Click Pick
  • Nurture
  • To the ‘Zon
  • Foresight
  • Better Buys
  • Summit
  • Capstone
  • Nexus
  • Vibrant
  • Axiom
  • Luxe
  • Empower
  • Oasis
  • Clarity
  • Prodigy
  • Quest
  • Sustain
  • Voyage
  • Retail Round Up
  • Catalyst
  • Sure Shop
  • Inspire
  • EZ Shop
  • Kinetic
  • AmazeZone
  • Optima
  • BuyMore
  • Polaris
  • Sell 4 Less
  • Radiant
  • Better Buying
  • Streamline
  • Buy It All
  • Synergy
  • Big Sales
  • Visionary
  • Best Sales
  • Venture
  • BetterShop
  • Pinnacle
  • Shop It All
  • Arcadia
  • Buy It All
  • Luminary
  • Sell It All
  • Refined
  • Dinaco
  • Origin
  • Aptoden
  • Brilliant
  • Craftyfox
  • Elevate
  • Sellcorp
  • Impulse
  • Fruittybliss
  • Nova
  • Honest Sales
  • Salient
  • Pillowtouch
  • Stellar
  • Dreambliss stores
  • Serene
  • Fitness shed
  • Fortify
  • Sprintgears
  • Zest
  • Kitchen apparels
  • Vigor
  • Pagerush
  • Velocity

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Amazon Business:

Simple is always better

This means a few different things. Your amazon business name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your amazon business:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.