350+ Creative Amazon Business Names

Updated: February 15th, 2023

So, you've come up with the perfect amazon business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your amazon business stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best amazon business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your amazon business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Amazon Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of amazon business name ideas for free using our business name generator and instantly check domain availability.

Want to generate your own business name?
Use our custom business name generator to find an amazing name for your business.
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Ideas

Catchy amazon business name ideas

  • Value Shop
  • Cirrus mobile stores
  • Clicked Picks
  • Open Limits
  • AmazonTrack
  • Techeavy stores
  • Sprintgears
  • Amazing Amazon
  • Retail Round Up
  • Fruittybliss
  • Amazzon
  • World Wide Wares
  • Amazon Offers
  • Building Business
  • Greater Goods
  • Daily Deals
  • ‘Zonned
  • CompZon
  • Hooknstuff stores
  • ABSyne fitness store
  • CoupZons
  • Sellcorp
  • Teabeech stores
  • EZ Shop
  • Kitchen apparels
  • In the Zon
  • Sell 4 Less
  • Creating Commerce
  • CrayZon
  • Everything Online
  • Online In Time
  • Ultrashred stores
  • Cheap Stuff
  • OnlineShopperz
  • Teaminx stores
  • BuyNow
  • Open for Business
  • Super Stuff
  • Upload Unload
  • Fly Buy
  • Booksphere
  • Treasure Plus
  • Online Treasures
  • Galaxy mobiles
  • More to Store
  • Trusted Wares
  • Quick Ship
  • WebDealz
  • Sunray mobile store
  • Come for Commerce
  • Crafty Commerce
  • Easy Buy
  • cloudio music store
  • Urbanvideo store
  • Heartfit pharmacy
  • TechOnline
  • Deals Plus
  • blucinematic stores
  • Find & Deliver
  • BookKings store
  • Shop It All
  • On Amazon
  • OnlineShoppez
  • CoupZon
  • AmazOffers
  • Jacked supplements
  • Buy Basket
  • AmaCompete
  • AmazonCompete
  • Findline
  • DeliveRandom
  • knoxfitness store
  • AMAZEon
  • Tender foam stores
  • Best Sales
  • Online Outlet
  • Businice
  • One-Click Pick
  • Salesforum
  • AmaTrack
  • Sure to Shop
  • Dinaco
  • Salez on Amazon
  • Clickthrough Co.
  • AmaSale
  • Computer Checkout
  • Certified Shopping
  • OfferZon
  • Ambitious Shopper
  • Pagerush
  • Online Stuff Store
  • The ‘Zon
  • BuyMore
  • Amazon Salez
  • Better Buys
  • Aptoden
  • Pillowtouch
  • Amazon Offerz
  • Buy Safe

Creative amazon business name ideas

  • Upload to Unload
  • Bookloversinn
  • One Click
  • Sure Shop
  • Always Open
  • ClickZon
  • Business Bustle
  • Amazonned
  • Open Sesame
  • Megaaghlete store
  • Good Taste Market
  • Cheflove
  • Value Buy
  • Fill Your Basket
  • Top Result
  • MeMarket
  • InternetShoppez
  • AmaCraze
  • Commercial Commerce
  • Click to Buy
  • Steamink stores
  • Buy It Now
  • Big Sales
  • This Now
  • SalesRUs
  • InterwebDeals
  • Amaze-Zon
  • Shoppable
  • Build B2B
  • ThingsRUs
  • Click to Cart
  • AntiqueZon
  • Accushop
  • ShopDrop
  • Sales Market
  • Amastore
  • BetterShop
  • Honest Sales
  • AmazOpen
  • EZ Store
  • ‘Zon Zone
  • Amazone
  • ‘Zoned Out
  • WebbaZon
  • AmaDeals
  • Buy It All
  • SaleZon
  • echomusic store
  • TrackaZon
  • Accounted For
  • Click Through
  • Interwebbed
  • Frontier bookstores
  • Price Shop
  • Physiquefelix stores
  • Zon Don
  • InternetShopz
  • CrazyZon
  • Wellman stores
  • Value Market
  • Razoredge stores
  • Bookrentails
  • To the ‘Zon
  • Vhub
  • Commence Commerce
  • AwesomeZon
  • MouseClick
  • BuyBuyBrought
  • Friends of Amazon
  • ‘Zonky
  • Sell It All
  • Kitchenheart stores
  • AmaStore
  • OpenZon
  • Online Market
  • Shopping Cart Shop
  • Ama-Zing
  • Add to Cart
  • AdvancedShoppes
  • InterwebDealz
  • Better Buying
  • Amazing Treasures
  • Clicked In
  • Musiclife
  • Priestly book store
  • Sale Trust
  • Cheap Buy
  • Fisix stores
  • MouseClickz
  • Unique Online Wares
  • Buy It Better
  • Dreamtim
  • Pentagon stores
  • Buy Easy
  • Store to Source
  • Antique Amazon
  • Online Buy Shop
  • ItemsRUs
  • Smart kitchen store

Learn more about starting an amazon business:

Where to start?

-> How much does it cost to start an amazon business?
-> Pros and cons of an amazon business

Need inspiration?

-> Other amazon business success stories
-> Marketing ideas for an amazon business
-> Amazon business slogans

Other resources

Funny Amazon Business Names

  • The Perfect
  • Laptop Amazon
  • MalignantGrowth
  • Bookstore Amazon
  • Fair Forest
  • Headed
  • Amazonian Collective
  • Amazonia Collective
  • Increment Collective
  • Gallant Nintendo Place
  • The Magnificent Amazon River
  • Armored Armor
  • The Excessive
  • Tag along Amazon
  • ExplosiveGrowth
  • Noble Virago Collective
  • The Gigantic
  • Enormous
  • Northwest
  • The Brave
  • Virago Collective
  • Armored Amazonas
  • Slowdown Place
  • The Secondary
  • Gradual Geometric
  • Phenomenal Development
  • Captive Amazon River Spot
  • Swampy Amazon River
  • The Tall Forest
  • PhenomenalGrowth
  • NorthernAmazon
  • Loathe Growth
  • Intellectual Emergence Place
  • The Veritable
  • Ontogeny Group
  • Industrial Ontogeny Spot
  • Nintendo Pro
  • Nintendo Spot
  • BacterialGrowth
  • The Captive
  • TallAmazon
  • The Subsequent Slowdown
  • Amazon River Collective
  • Armored Amazonian
  • Bacterial
  • Gallant Amazonia Place
  • Sustainable Development
  • Armor Pro
  • Birdsong Amazon
  • Amazon River Co
  • Online Nintendo Place
  • Football Amazon
  • SouthwesternAmazon
  • Future Emergence
  • VegetativeGrowth
  • Captive Virago Group
  • Armored Api
  • Recent Outgrowth Group
  • Proud Amazonas Trading Co
  • The Veritable Armor
  • Gradual Grown
  • The Exponential
  • Vegetative Expansion
  • The Veritable Amazonian
  • The Yellow Amazonia
  • FastGrowth
  • The Regional
  • Gradual Greater
  • Clothe Growth
  • Captive Amazon River Trading Co
  • Average Expansion Trading Co
  • CrystalGrowth
  • Forest Place
  • CentralAmazon
  • NorthwesternAmazon
  • Singapore Amazon
  • Exponential Growing Co
  • Amazonia Spot
  • Further Development Co
  • LikeGrowth
  • EasternAmazon
  • Intellectual Emergence
  • Urban Increment Spot
  • NobleAmazon
  • The Sustained Increment
  • Noble
  • The Continuous Development
  • Yellow Walmart Group
  • The Fetal Development
  • Rapid Maturation
  • Orinoco
  • Slowdown Trading Co
  • Unicorn Amazon
  • Abnormal Increment Co
  • Economic Increment Group
  • CrownedAmazon
  • Southern
  • Slower Expansion Group
  • Abnormal

Cool amazon business name ideas

  • Value Store
  • Well-Versed Commerce
  • technosavvy
  • Things Plus
  • The Merch Perch
  • Search for Merch
  • The Web Market
  • Fitness shed
  • Dreambliss stores
  • Virtual Victory
  • Wholesale City
  • Craftyfox
  • Deals Delivered
  • Premquality international
  • B2Me
  • Things N More
  • Awesome Amazon
  • AmazonOpen
  • Sapientminds store
  • Budding Business
  • AmazeZone
  • CentralAmazon
  • Gradual Grown
  • Professional Maturation Collective
  • Noble Amazonia Collective
  • Panama Amazon
  • SpectacularGrowth
  • Famous Sony Co
  • Beautiful Nintendo
  • Maturation Group
  • MentalGrowth
  • The Swampy Armor
  • The Rapid Development
  • Armor Co
  • Virago Collective
  • The Breasted
  • Beautiful Forest
  • Healthy Ontogenesis
  • LikeGrowth
  • Expansion Trading Co
  • Maturation Place
  • Tag along Amazon
  • Walmart Co
  • The Remote Sony
  • Northeastern Amazonas Collective
  • BeautifulAmazon
  • The Reliant
  • AcceleratedGrowth
  • NorthwestAmazon
  • Captive Amazon River Spot
  • Colombian Armor Trading Co
  • WarlikeAmazon
  • Excessive Maturation
  • The Perfect Amazonia
  • Western
  • Gradual Ontogenesis Spot
  • Armored Amiga
  • West
  • The Remote
  • The Dramatic Maturation
  • The Phenomenal Expansion
  • ReliantAmazon
  • The Bold Armor
  • Tall
  • Gradual Growthful
  • The Tall Forest
  • Amazonian Spot
  • Ontogeny Group
  • The Beauteous
  • NorthernAmazon
  • Gradual Grower
  • The Yellow Barnes
  • Sustainable
  • Nepal Amazon
  • Majestic Amazonian
  • ExcessiveGrowth
  • The Exponential
  • The Further
  • The Lovely Armor
  • Future Emergence
  • The Phenomenal
  • Breasted Barnes
  • Armored Aol
  • Blonde
  • The Remarkable
  • Intellectual Emergence Place
  • Ontogeny Pro
  • Virago Co
  • Turbid Virago
  • Faster Growing Group
  • CognitiveGrowth
  • Orinoco Amazonian Group
  • The Orinoco Forest
  • NapedAmazon
  • The Professional Maturation
  • Increase Place
  • Maximum Emergence Group
  • The Organic Ontogeny
  • Mental

Unique amazon business name ideas

  • Lovely Forest Pro
  • CheekedAmazon
  • Yellow Amazonia Group
  • Majestic Amazonia Co
  • The Charming
  • The Gallant
  • The Crowned
  • SecondaryGrowth
  • Bacterial
  • YoungAmazon
  • Sony Group
  • Solitary Armor Group
  • Vigorous
  • Exponential
  • Linear
  • Development Trading Co
  • Lower
  • Expansion Place
  • Virago Spot
  • Belong Amazon
  • Amazon River Co
  • Lower Virago Place
  • Personal
  • FetalGrowth
  • The Cheeked Walmart
  • The Epitaxial
  • Brave
  • Growing Pro
  • BalancedGrowth
  • Nintendo Place
  • Agricultural Increase
  • Haired
  • SlowerGrowth
  • Ontogenesis Co
  • Armor Pro
  • Fierce
  • Headed
  • Emergence Spot
  • Astronaut Amazon
  • The Beautiful Amazon River
  • Amazonian Collective
  • Along Amazon
  • The Majestic Sony
  • The Healthy
  • The Crowned Amazonian
  • Normal Growing
  • RemarkableGrowth
  • EasternAmazon
  • Reliant Amazonian Collective
  • Emergence Collective
  • Slower Expansion Group
  • Sustainable Development
  • EpitaxialGrowth
  • Recent Outgrowth
  • Sony Collective
  • Genuine Sony Co
  • NorthwesternAmazon
  • The Veritable Amazonian
  • Remarkable Slowdown
  • Northern Amazonian Spot
  • Colombian
  • Barnes Collective
  • Famous
  • The Intrepid Sony
  • Yellow Walmart
  • Recent Outgrowth Group
  • The Magnificent
  • Swampy Amazon River Place
  • Luxuriant
  • The Young
  • Orinoco Amazonian
  • Solitary
  • West Amazon River Place
  • Armored Amazonas
  • The Brave
  • Natural Increase
  • Gallant Amazonia Place
  • Broad Amazon River Spot
  • SlowGrowth
  • Abnormal Maturation Pro
  • The Fetal Development
  • The Orinoco
  • Vietnam Amazon
  • Captive
  • ColombianAmazon
  • The Veritable Sony
  • Maturation Pro
  • The Explosive
  • Development Group
  • The Handsome Amazonas
  • Recent Slowdown
  • CrownedAmazon
  • West Sony Place
  • Beyond Amazon
  • Peruvian Amazonia
  • The Thick
  • NormalGrowth
  • Urban Increment Spot
  • Gradual Growing

Cute amazon business name ideas

  • Subsequent Development
  • Singapore Amazon
  • The Dramatic
  • Urban Emergence Collective
  • YellowAmazon
  • The Magnificent Amazon River
  • Emergence Group
  • Economic Increase
  • Upper Barnes Pro
  • Increment Collective
  • Ecuador Amazon
  • Accelerated Ontogeny
  • Steady Expansion Spot
  • The Continued
  • Cheeked Amazonas Place
  • Walmart Pro
  • The Like
  • Ontogenesis Spot
  • Armored Amazonia
  • The Emotional
  • Online Nintendo Place
  • The Upper
  • SouthernAmazon
  • Armor Place
  • Broad Amazonas
  • Exponential Growing Co
  • Remote
  • Unprecedented
  • Dense Outgrowth Place
  • Fierce Armor
  • Forest Spot
  • Normal Increment Trading Co
  • RemoteAmazon
  • Captive Amazon River Trading Co
  • Swampy Amazon River
  • Romanov Amazon
  • Growing Trading Co
  • Further Development Co
  • Fronted
  • SouthwesternAmazon
  • The Rapid
  • Anymore Amazon
  • MightyAmazon
  • Continued
  • The Eastern
  • OnlineAmazon
  • Eastern Barnes Trading Co
  • Spectacular Slowdown Spot
  • Phenomenal Ontogenesis Spot
  • The Yellow Amazonia
  • The Fair Nintendo
  • LowerAmazon
  • Slower
  • Professional
  • The Regional
  • The Genuine
  • Southern
  • DenseGrowth
  • Northwestern Amazonia
  • The Northwest Sony
  • Annual Slowdown Co
  • Nintendo Pro
  • The Dense
  • The Steady
  • Crowned Armor Trading Co
  • Noble
  • Slowdown Trading Co
  • Recent Slowdown Place
  • SubsequentGrowth
  • Spiritual
  • Crystal Increase Place
  • Because Amazon
  • Industrial Development Trading Co
  • FasterGrowth
  • Noble Virago Collective
  • Proud Amazonas Trading Co
  • Amazonas Spot
  • Before Amazon
  • Pea pod Amazon
  • Intrepid
  • Exponential Slowdown
  • Enormous
  • The Fronted Armor
  • The Subsequent Slowdown
  • The Middle
  • Amazonia Spot
  • Expansion Spot
  • The Veritable
  • The Turbid
  • Phenomenal Ontogenesis
  • The Led Expansion
  • Rapid Maturation
  • Mighty Nintendo
  • Southern Walmart Group
  • Alot Amazon
  • Northwestern
  • Legendary Forest Spot
  • Abnormal Increment Co
  • The Sustained Increment

Clever amazon business name ideas

  • CaptiveAmazon
  • Northern Amazon River
  • Epitaxial
  • The Young Amazonia
  • Muddy Amazon River Collective
  • Amazonian Trading Co
  • Physical Expansion
  • MajesticAmazon
  • Amazonia Group
  • The Captive Armor
  • Increment Group
  • Abnormal
  • Amazon River Collective
  • Spiritual Growing Co
  • Recall Amazon
  • The Northwestern Amazon River
  • The Fierce
  • Growing Collective
  • The Noble
  • SolitaryAmazon
  • BrazilianAmazon
  • Growing Spot
  • Gradual Geometric
  • MiddleAmazon
  • The Natural Ontogeny
  • Central
  • The Tall
  • Southern Nintendo
  • The Captive
  • Steady Ontogenesis Pro
  • Substantial
  • Bookstore Amazon
  • Barnes Pro
  • LovelyAmazon
  • Microbial Slowdown Group
  • Slowdown Collective
  • HandsomeAmazon
  • Annual Maturation Co
  • Spectacular Ontogenesis Pro
  • Cognitive
  • Economic Increment Group
  • TropicalAmazon
  • Gradual Greater
  • The Cheeked Virago
  • Thick Growing
  • Amazonian Pro
  • The Fast Maturation
  • The Beautiful
  • Sustained Increment Pro
  • Northwest
  • Spectacular
  • Armored Activision
  • The Microbial
  • Vegetative Outgrowth Group
  • Increment Spot
  • Spectacular Development
  • Gallant Nintendo Place
  • The Professional Emergence
  • Restaurant Amazon
  • Yellow Amazonia Place
  • Sony Co
  • Microbial Maturation
  • Average Increment Group
  • GiganticAmazon
  • Subsequent
  • Lower Barnes Co
  • Northwest Amazon River Co
  • Genuine Sony Spot
  • Intrepid Walmart Place
  • Swampy
  • Lovely Forest
  • The Southwestern
  • Clothe Growth
  • Haired Amazonas
  • CharmingAmazon
  • Further Maturation Collective
  • Bold
  • Nintendo Collective
  • Jigsaw Amazon
  • Natural
  • Maximum Growing Collective
  • The Continuous Development
  • Armored Atari
  • Cognitive Slowdown Collective
  • Fronted Walmart Group
  • The Brazilian
  • Handsome
  • Outgrowth Co
  • The Crystal Ontogeny
  • The Fronted
  • The Crystal Ontogenesis
  • Virago Pro
  • Haired Amazonian
  • Fair Forest
  • Intrepid Amazonia Trading Co
  • Beauteous Amazonia
  • The Veritable Walmart
  • Eastern
  • Vegetative Expansion

Best amazon business name ideas

  • Peruvian
  • LegendaryAmazon
  • Armored Armor
  • Lower Armor Spot
  • PeruvianAmazon
  • Natural Development Trading Co
  • Expansion Pro
  • Physical
  • ExplosiveGrowth
  • The Cheeked Nintendo
  • The Gigantic
  • Crowned
  • Forest Place
  • The Professional
  • Breasted
  • The Continued Growing
  • UnprecedentedGrowth
  • Sustained
  • The Stunted
  • MicrobialGrowth
  • Gradual Grow
  • PersonalGrowth
  • Amazon River Pro
  • Secondary
  • Amazonia Collective
  • The Explosive Ontogenesis
  • Industrial Ontogeny Spot
  • Lovely
  • The Slow
  • Walmart Spot
  • Camelot Amazon
  • Malignant
  • Amazonia Pro
  • Maturation Spot
  • Nintendo Co
  • Continued Slowdown Spot
  • West Barnes Pro
  • Remote Amazonas Place
  • Orinoco Amazonian Co
  • The Maximum Expansion
  • Slowdown Place
  • OrinocoAmazon
  • Development Place
  • TurbidAmazon
  • Northern Forest
  • DramaticGrowth
  • Upper Amazonas Collective
  • Remarkable
  • Birdsong Amazon
  • Nintendo Group
  • Handsome Virago
  • Amazon River Spot
  • The Southern
  • Increment Pro
  • Armored Amazon River
  • The Average Ontogeny
  • The Perfect
  • Fair
  • The Average Ontogenesis
  • Term
  • Economic Development Spot
  • Gradual Gain
  • Warlike Amazonian Group
  • The Accelerated
  • Organic Expansion Pro
  • Increment Trading Co
  • GenuineAmazon
  • The Lovely
  • The Enormous
  • Gradual Grew
  • Unicorn Amazon
  • Armored Amazonian
  • The Excessive
  • Emergence Place
  • Continued Ontogeny
  • TallAmazon
  • Led
  • Dense Maturation Spot
  • Maximum
  • MonetaryGrowth
  • Excessive
  • Naped
  • WesternAmazon
  • Armored Api
  • Rapid
  • The Rapid Maturation
  • Increase Co
  • Ontogenesis Place
  • Luxuriant Increase Pro
  • Forest Pro
  • Gradual Gdp
  • The Broad
  • Industrial
  • MaximumGrowth
  • Salvador Amazon
  • Gallant Forest Spot
  • Amazonas Pro
  • Normal Ontogenesis
  • Brave Amazonian Spot

Modern Amazon Business Name Ideas

  • Online Outfitters   
  • Nexa
  • Fab Threads 
  • Omnify
  • Fashion Fashion   
  • Tidal
  • Street Style  
  • Shift
  • Super Style  
  • Thrive
  • Summer Look  
  • Boldly
  • Awesome Accessories   
  • Zephyr
  • Fairy Tale Fashion  
  • Propel
  • Sweet Rose Style    
  • Bliss
  • Blossom Boutique   
  • Flourish
  • Accessory Atelier 
  • Vantage
  • Fashion Factory   
  • Avail
  • Fresh Threads  
  • Cohere
  • Sew Stylish 
  • Ventify
  • ShopDrop
  • Leafy
  • Add to Cart
  • Apex
  • One-Click Pick
  • Nurture
  • To the ‘Zon
  • Foresight
  • Better Buys
  • Summit
  • Capstone
  • Nexus
  • Vibrant
  • Axiom
  • Luxe
  • Empower
  • Oasis
  • Clarity
  • Prodigy
  • Quest
  • Sustain
  • Voyage
  • Retail Round Up
  • Catalyst
  • Sure Shop
  • Inspire
  • EZ Shop
  • Kinetic
  • AmazeZone
  • Optima
  • BuyMore
  • Polaris
  • Sell 4 Less
  • Radiant
  • Better Buying
  • Streamline
  • Buy It All
  • Synergy
  • Big Sales
  • Visionary
  • Best Sales
  • Venture
  • BetterShop
  • Pinnacle
  • Shop It All
  • Arcadia
  • Buy It All
  • Luminary
  • Sell It All
  • Refined
  • Dinaco
  • Origin
  • Aptoden
  • Brilliant
  • Craftyfox
  • Elevate
  • Sellcorp
  • Impulse
  • Fruittybliss
  • Nova
  • Honest Sales
  • Salient
  • Pillowtouch
  • Stellar
  • Dreambliss stores
  • Serene
  • Fitness shed
  • Fortify
  • Sprintgears
  • Zest
  • Kitchen apparels
  • Vigor
  • Pagerush
  • Velocity

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Amazon Business:

Simple is always better

This means a few different things. Your amazon business name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your amazon business:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.