1,000+ Unique Air Freshener Business Names

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Updated: March 26th, 2025

So, you've come up with the perfect air freshener business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your air freshener business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best air freshener business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your air freshener business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Air Freshener Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of air freshener business name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy air freshener business name ideas

Air Spell
Scent Spray Freshener
Golden Scent
Mystic Scents
Mellow Drops Air Freshener
Pure Aquatic Scent
Fresh Waves
Lemon Mist Freshener
Twisted Citrus
Air Knights
Purple Musk
Hello Air Freshener
Spart Scent Air Freshener
Famsmell Air Freshener
Rose Mint
Prettilicious Air Freshener
Sweet Floral
Crystal Dew
Glam Scent
Fit Fritz
Flora Essence
Mega Fit Air Freshener
Prime Fresh
Minty Dew
Spice Up
Auto Mist Air Freshener
Mind Blow
Cool Clique
Clean Brizz
Elite Spice
Fresh Mix
Ultra Star
Air-Kissed
Sprinkle Air Freshener
Tea Scent Air Freshener
Spring Kissed
Golden Drip
White Label Air Freshener
Lime Twister
Pink Pride Air Freshener
Sky Dew
Midnight Scent
Ultra Time Air Freshener
Eclipse Air Freshener
Fruit Temp Air Freshener
French Scent
Gold Spice
Spritzy Air Freshener
Urban Scent
Sweet Base
Floral Spice
Ever Smell
Castyle Air Freshener
Orange Twist
Rose Shade
Just Airy
Air Paradise
Re-fresh Wave
Frenzy Air Freshener
Scentherapy Spell
Pure Citric Aroma
Sweet Spell
Daily Fringe Air Freshener
Oasis Scents
Mystical Scentsations
Spring Shower
Car Scent Air Freshener
Lavender Air
SayVail Air Freshener
Sprinzy
Drizzzle Air Freshener
Pure Glam
AirCode 101
Touch of the Air
Sheene Air Freshener
Wetting Trading Co
LemonFreshener
TheAir
The Cheap Odor
Agreeable Perfume Group
The Sub
Mild Spritzer
The Liquid Fumigation
Mist Collective
Spritzer Place
Excellent
Odour Group
Cold Odor Pro
Disinfectant Spot
Light
The Scented
The Fresh Nose
Clear
The Residual
Liquid
Fair Fruit
The Vapocoolant
The Permanent Dishwashing Machine
Invigorated Co
ShapedFreshener
Tangy
Aftershave Lotion Group
The Salty Spatter
Bright Hairspray Spot
Ambient Airstream
VapocoolantSpray
Mouthwash Collective
The Clear Brush
Quick Fragrance
FoliarSpray
Spicy Smell
Constant
Aftershave Lotion Co
Delightful
Stick Splash
The Homemade Humidifier
Odorize Co
Salty Sprig
Spicy Smells Collective
Full Fruit
The Homemade Aftershave Lotion
Register Freshener
ScentedDeodorizer
Cooler Atmosphere Place
Vapocoolant Wetting
Fine
Humidifier Spot
Spicy Stink Up
The Warm
Shaped Sprinkling
Continuous Cleanser Spot
Cheap Castile Soap Co
Mild Deodorizer
Salt
Powerful Windex
StaFresh
OdorFresh
AnestheticSpray
The Flat Droplet
The Topical
Sweet Cleanser
Castile Soap Spot
CheapFreshener

Creative air freshener business name ideas

Rich Fragrance Trading Co
Postharvest
The Effective Eau De Toilette
Aftershave Lotion Co
Stick
The Salty Aerosol
Full Fraiche
Odor Refreshing Co
Mild Spritzer
Metaphor Freshener
The Glorious
Aromatic Smells Trading Co
Floral Face Cloth
Confectioner Freshener
Full Forward
The Adhesive
Olive Mist Group
The Stick
The Cool
The Thermal Atomizer
HotSpray
The Natural Eau De Toilette
Spicy
Lure Air
Fine Nose Group
Floral Conditioner Collective
The Fair
The Crude
FlowerSpray
Castile Soap Spot
Golden Droplet Co
The Little Conditioner
Permanent Detergent Group
Liquid Windex
Ocean Droplet Collective
Fair Fresco
Pepper Brush Co
New Place
Brush Place
The Wrong
The Good
Spritz Pro
Occasional
Compressed
FloralFreshener
Wetting Place
Bright Sprayer Place
The Sweet
The Useful
Warm Brush Group
DelicateSpray
Alveolar Aura
The Warm Aroma
Dishwashing Machine Group
The Wet
Invigorated Co
Frothy Humidifier Group
Atomizer Place
TopicalSpray
Perfect Mouthwash
Natural Humidifier
The Dense
The Green
The Lavender
Thick
Strong Stink Up
Choose
Iodoform
Tree Conditioner Pro
The Sweet Castile Soap
ColdSpray
Odorize Pro
Electric
Blinding Aerosol Co
The Sharp
Good
Quick Fragrance
Unprocessed Trading Co
The Delicious
Light Odour Collective
Electrostatic Atomiser Pro
Sea Splashing
Quick Cleanser Trading Co
Deodorant
Disinfectant Co
Full New Place
Strong Place
HeavierAir
Warm Atomiser Group
Fumigation Trading Co
The True
Crude Crisp Trading Co
Competitor Freshener
Shaped Shotgun
White Wetting Pro
Stick Shotgun
KnownDeodorizer
Red Strong Pro
Hairspray Place
Quick
The Vegetable Brush
Spicy Scentful
Known Purifier Collective
Shaped Sprig
The Commercial
Shaped Spatter
Good Cleanser Place
The Shaped
Salt Sprayer
Earthy Odour Spot
The Many Refreshed
Floral Frisk
Frothy Fan
The Fresh Nose
Eau De Toilette Trading Co
StaFresh
Strong Refreshing
Mild Windex
Tree Windex
Garden Unprocessed
AirFreshener
DenseSpray
PowerfulFreshener
Exotic
Pressure Atomiser Group
The Glorious Crisp
Semicontinuous Germicide
Spatter Group
Dew Refreshing
The Best Aftershave Lotion
Humidifier Spot
Strange Stench
The Homemade Spritzer
HotScent
Dreamt Scent
The Garden
Airless Droplet Trading Co
Stick Splashing
LingeringScent
Lilac Fragrance
The Nonstick Droplet
Castile Soap Place
Wet Sprayer

Learn more about starting an air freshener business:

Where to start?

-> How much does it cost to start an air freshener business?
-> Pros and cons of an air freshener business

Need inspiration?

-> Other air freshener business success stories
-> Marketing ideas for an air freshener business
-> Air freshener business slogans

Other resources

-> Air freshener business tips

Funny Air Freshener Business Names

Silvery Spritz
Stick Shotgun
Clear Brush
The Efficient
Spicy Stink Up
Humidifier Co
Good Cleanser Place
Mild Cleanser Collective
Permanent Dishwashing Machine Trading Co
Reinvigorated Pro
Airless Brush Group
LittleFreshener
Ruddy Unprocessed Group
Vapocoolant
New Co
Like Olfactory Property Spot
The Continuous
Odorize Co
Warm Atomiser Group
Pleasant
Tree Windex
MasculineScent
Humidifier Place
Stinging Stream
Iodoform Humidifier Collective
Permanent Dishwashing Machine
Cold Odor Pro
Spatter Pro
White
GentleSpray
Peshawar Freshener
Mild Deodorizer
Ambient Airways
Crude Strong Trading Co
The White
Fragrance Pro
The Water
The Hair Atomizer
Cleanser Spot
Droplet Co
Bright Flying
The Known
Cleanser Place
Powerful Germicide Collective
Light Odour Collective
UsefulDeodorizer
Floral Fan
Good
Known Windex Spot
Salt Atomizer Group
Mouthwash Collective
Ruddy
The Occasional
Frozen
MistySpray
The Own Humidifier
The Warm Aroma
Purifier Pro
Zephyr Group
The Fine
Electric Dishwashing Machine Pro
Continuous Cleanser Spot
AirFreshener
The Stinging Wetting
VapocoolantSpray
Powerful
Heavenly
The Effective Eau De Toilette
Stick Sprig
Ocean Fumigation Co
How Refreshed Spot
Cool
Fumigation Place
Sea Spritz
Aftershave Lotion Collective
Conventional
Odor Collective
The Natural Eau De Toilette
Frothy Fertilizer
Fair Forward
Atomizer Pro
Powerful Spritz
The Similar Strong
Silvery Sprayer
StingingSpray
Good Eau De Toilette Spot
Brush Collective
The Sharp
Little
Musty
The Ruddy
RuddyFresh
The Slight
Allure Air
The Semicontinuous
RichFresh
ShapedFreshener
Electrostatic Atomizer Place
The Best Windex
Eau De Toilette Group
Rich Smell Co
The Silvery
Quick Atomizer
The Cinnamon Invigorated
Like Mist
TangyScent
Hair Droplet
LemonFreshener
Perfume Trading Co
Alveolar Aerial
Soft Spatter
The Fresh Nose
True
Unpleasant Smells
Pungent Olfactory Property
PleasantFresh
Odour Co
Light
The Lilac Humidifier
OverpoweringScent
Liquid Cleanser
ThickSpray
Spatter Trading Co
LilacFreshener
Cleanser Co
The Many Refreshed
Least Warm Co
Sharp Stuff
Best Cleanser Co
Scented Disinfectant Collective
The Lilac
Lilac
The Ambient
Bright Hairspray Spot
Ether Brush Co
AstringentFreshener
The Feathery Atomiser
Intermolecular Freshener
Brush Trading Co
The Continuous Humidifier
The Permanent
Pensioner Freshener
ValuableDeodorizer

Cool air freshener business name ideas

Permanent Dishwashing Machine Trading Co
GreenScent
Atomizer Co
The Good Fragrance
White Crisp Pro
Peculiar Perfume Co
ClearSpray
Medicare Freshener
The Many Refreshed
White Wetting Co
Wetting Place
Stick Sprig
Delightful
False Smell Collective
Occasional
Topical
PrimeFresh
Aroma Group
Scented
SilverySpray
Aerosol Spot
The Ambient
Agreeable Perfume Group
Natural Humidifier
The Excellent
Shaped Shotgun
Windex Trading Co
Detergent Place
Subtle Smells
Atomizer Trading Co
The Right
Crescent Strong Group
Cheap Eau De Toilette Spot
UnmistakableScent
The Little
Good Aftershave Lotion
Stinging Hairspray Trading Co
Mild Windex
The Acid Fumigation
Humidifier Trading Co
Electrostatic Atomiser Pro
The Spicy
HomemadeFreshener
The Continuous Humidifier
Postharvest
LiquidDeodorizer
Perfect Mouthwash Group
Natural Humidifier Co
How
Best Mouthwash Collective
FrothyFreshener
Hairspray Spot
Ruddy
Cheap Disinfectant
The Thick Droplet
Shaped Fragrance
Disinfectant Place
The New
Deodorant
The Wrong
Soft Sprinkler
Spicy Scentful
Floral Fresh
The Homemade Eau De Toilette
Unprocessed Pro
The Water Brush
Little Eau De Toilette
ExcellentDeodorizer
The Ruddy
ThinSpray
The Clean
Frothy Fragrance
Stick
Odorize Place
Lemon
Eau De Toilette Trading Co
UsefulDeodorizer
Valuable
Earthy Fragrance
Unicellular Freshener
MistySpray
The Masculine
DrySpray
Intranasal Mist Collective
Bright Sprayer Pro
Fair Fresh Cut
Fair Reinvigorated Collective
Dew Refreshing
AntisepticSpray
The Hair Atomizer
The Sub Strong
Curie temperature Freshener
OdorFresh
Coarse Aerosol Group
DewFresh
Fair Further
Salty Sprig
The White Reinvigorated
The Gentle
Shaped Sprig
Salt Splashing
Sweet Spritz Spot
The Stinging
Salt Sprinkling
TopicalSpray
Spatter Group
Castile Soap Group
The Natural Eau De Toilette
Residual Droplet Place
The Frothy Fragrance
Slight Smells
Spritz Spot
Choose
Electric Disinfectant Place
Shaped Sprinkler
Golden
Semicontinuous Cleanser Group
PluralFresh
Mist Droplet Spot
SweetFreshener
Salty Stream
Stronger Skunk
Allure Air
Tree Conditioner Pro
The Feathery
Cleanser Place
True
Good Purifier Co
The Sequestered
Confectioner Freshener
ColdSpray
Own Aftershave Lotion Spot
Semicontinuous Germicide
Blinding Aerosol Co
Best
The Best
City editor Freshener
The Lilac
AirFreshener
Cheap Castile Soap Co
Well wisher Freshener
Sea Spritz
Reveler Freshener

Unique air freshener business name ideas

Purifier Trading Co
The Similar Strong
Odor Collective
Sharp Scentful
Liquid Atomizer Trading Co
Faint Odor Co
Atomiser Collective
Thermal Brush Co
Clean Group
Invigorating Collective
NaturalFreshener
Salt
Floral Fragrance
The Vapocoolant Hairspray
Pensioner Freshener
Pepper
Choose Clean
Sweet Cleanser
Lingering
The Liquid Dishwashing Machine
Fine
Stinging Spatter
The Nasal Spatter
Fumigation Pro
Wild Wetting Collective
Valuable Mouthwash Pro
Wet Sprayer
Pleasant Smells
Fragrant Wind Spot
Atomizer Place
The Salty Spatter
Register Freshener
Sub
Stinging Splash
Cheap Windex Place
The Pepper
Sta
Full Fruit
Elater Freshener
Like Olfactory Property Spot
Blinding Droplet
True Germicide
Competitor Freshener
The Efficient
Tree Cleanser
The Least
The Best Odor
MaleScent
Warm Trading Co
Floral Fogger
New
Airless
Spritz Pro
The Intranasal
The Homemade Spritzer
Vita
The Tree Conditioner
The Liquid Humidifier
Conditioner Freshener
Best Humidifier
Cooler Atmosphere Place
Atmospheric Airborne
Frothy Fresh
The Like
The Scented
Liquid Windex
Sickly Stink Up
F-number Freshener
Fair Firm
RuddyFresh
Salty Splashing
Many
The Familiar Perfume
The Lilac Humidifier
Reinvigorated Pro
Known Purifier Collective
Wind Place
Ambient Air Out
White Wetting Pro
Distinctive Smells Place
Poor
IntranasalSpray
Soft Scope
Thermal Atomizer Pro
Spritzer Trading Co
Frozen
Ambient Aerial
BestDeodorizer
Strong Windex Collective
Feathery Sprayer Trading Co
Flung
Odor Spot
Kesler Freshener
Pungent Olfactory Property
Quick Castile Soap Trading Co
Flowery
Odorize Group
Great Cleanser Pro
Silvery Scope
Delaware Freshener
Dry Atomiser
Lilac Fragrance
The Efficient Dishwashing Machine
FeatherySpray
Mist Collective
Floral Windex Co
The Homemade Humidifier
The Pleasant
WarmFresh
Eau De Toilette Place
The Fragrant
The Warm
Floral Face Cloth
Salt Atomizer Group
Crude Crisp Trading Co
The Effective
StaleAir
Warm Mist
Brush Co
Dormant
Airless Brush Group
OverpoweringScent
Spatter Collective
Own
The Pressure
The Thick Nose
Mild Deodorizer
Expensive Odorize Collective
Useful
HeavyAir
The Fresh Nose
Cold Odor Pro
Smells Collective
Red Crisp
GardenFresh
Fragrance Trading Co
Deodorizer Pro
Sprayer Spot
Hot Perfume Co
The How
The Cool Hairspray
AnestheticSpray
Tiny Spatter Co

Cute air freshener business name ideas

TangyScent
NonstickSpray
The Like Atomizer
SharpScent
The Good Windex
Full Firm
Silvery Splash
The Hair Hairspray
Spicy Smell
Salt Stream
Olive
Antiseptic Wetting Co
StingingSpray
Pepper Brush Co
Purifier Pro
Warm
The Ocean Aerosol
Adhesive
Wetting Trading Co
Droplet Group
Hairspray Trading Co
Strong Pro
The Lilac Spritz
GentleSpray
Strong Spray
Shaped Spritzer
Dreamt Scent
Alveolar Airspace
Wetting Group
Executor Freshener
Strong Reinvigorated Pro
FlatSpray
Aroma Trading Co
Mild Spritzer
Tangy
Disinfectant Spot
LingeringScent
Nose Co
Electrostatic Atomizer Place
The Crescent Refreshed
The Strong
Stick Splashing
Cinnamon Reinvigorated Pro
Strong Germicide Group
The Ocean
Adhesive Brush Spot
Fresheners Freshener
Lilac Eau De Toilette Spot
Powerful Cleanser
The Feathery Atomiser
Mouthwash Collective
ElectrostaticSpray
Hair Droplet
Fair Fruit
Ocean Droplet Trading Co
Soft Droplet
HowFresh
Blown Fumigation Co
The Sweet
Humidifier Group
Strong Skunk
Vita Crisp Co
Icy
Stick Spatter
The Strange
The Tiny
Aerosol Pro
Salt Spatter
Clean Olfactory Property Trading Co
Electrostatic
CommercialDeodorizer
DenseSpray
Iodoform Cleanser
MildFreshener
Efficient
Distinct
Clear Brush
The Heavy
Stinging Sprinkler
The Feminine Perfume
The Foliar
Musty
Electrostatic Aerosol
New Co
Full Further
The Bright Fumigation
Prime Reinvigorated Trading Co
FlavoredSpray
OliveSpray
Like Mist
Floral Fan
IodoformDeodorizer
Crude Strong Trading Co
Choose Crisp Trading Co
Prime
Perfume Trading Co
Reinvigorated Group
EffectiveFreshener
Developer Freshener
Natural
The Happy Unprocessed
The Sharp
The Wild Aroma
Glorious Refreshing Collective
Antiseptic Atomizer Place
Floral Spritz Pro
Aftershave Lotion Collective
KnownDeodorizer
TheAir
Eau De Toilette Collective
Droplet Collective
The Liquid
The Great
MustyScent
Salt Aerosol Co
Feathery
CloyingScent
Red Strong Pro
VapocoolantSpray
Castile Soap Pro
The Fine
Fumigation Spot
The Scented Mouthwash
The Best Conditioner
Ruddy Unprocessed Group
Wetting Co
ImpureAir
Fair Invigorating Group
NewFreshener
Bright Sprayer Place
Mist Group
Ambient Airways
Sweet Deodorizer
The Best Windex
Powerful Germicide Collective
Fragrance Spot
The Poor Invigorating
Commercial Humidifier
Little Windex Group
Golden Droplet Co
The Natural
New Place
Hairspray Co

Clever air freshener business name ideas

The Salty Aerosol
The Airless
Tree Spritz Co
Full
Disinfectant Collective
The Cheap Odor
Crescent
MistSpray
Brush Trading Co
Green Olfactory Property
WhiteFresh
Odour Spot
The Adhesive
Lemon Windex Pro
White Aerosol Pro
Cloying Wind Trading Co
The Clear Brush
OwnFreshener
The Hot
The Plural
Powerful Detergent Spot
The Atmospheric
New Strong
Great Castile Soap
Cheap
The Fair
Little Deodorizer
Air Humidifier Co
Strange Smells
Tree Humidifier Pro
Wetting Collective
StaFresh
Flat Mist Trading Co
The Quick
Shaped Spatter
FairFresh
Permanent Dishwashing Machine
The Cool
Silvery Shotgun
The Powerful
FloweryScent
Floral
The Salty
The Heady Odour
The Blown Atomizer
Heavy Mist Place
The Electric
Atmospheric Air Out
The Electrostatic Fumigation
The Natural Humidifier
Astringent Deodorizer Pro
HeavierAir
The Vapocoolant
The Silvery
Light Atmosphere
Intranasal Fumigation Pro
Shaped
RichFresh
Mouthwash Co
Homemade
Misty
Alveolar Air Out
Flat Droplet Group
Humidifier Co
Stick Sprayer
Olfactory Property Group
Dormant Brush
Sea
Scented Disinfectant Collective
The Olive
Pleasant
Salty Splash
Silvery Wetting
HotSpray
Ambient Airstream
Tree Windex
Airless Droplet Trading Co
CleanScent
The Tree Spritzer
Happy New
The Occasional
Warm Wetting Pro
The Continuous Windex
Great Germicide Collective
MasculineScent
Delicate Hairspray Collective
Air
Aftershave Lotion Co
Full Fraiche
The Iodoform
VegetableSpray
The Enough Aerial
Rich Invigorating Spot
Zephyr Group
ContinuousDeodorizer
Delicate
Tree Fragrance
Soft Sprig
The True Mouthwash
FullFresh
Rich Fragrance Trading Co
The Continuous Disinfectant
The Stinging Wetting
The Expensive
How Refreshed Spot
Soft Splashing
Exotic Smell Spot
ScentedFreshener
Blinding Hairspray Co
Odorize Co
Effective
CheapFreshener
Cheap Conditioner
Brush Place
Mild Deodorizer Group
Full Forward
Heavy
Text editor Freshener
FreshScent
Soft Spatter
ShapedFreshener
The Good
Sub Invigorating
PerfectDeodorizer
Flat Mist
Strong Invigorated Trading Co
Best Aftershave Lotion Group
The Best Aftershave Lotion
Invigorated Co
Sta Reinvigorated Spot
Sea Stream
Postharvest Invigorating Group
QuickFreshener
The Vegetable Brush
FrozenSpray
FloralScent
FlowerSpray
Scented Castile Soap Co
The Air Windex
The Frothy
Antiseptic
Spatter Place
Full Fresh Cut

Best air freshener business name ideas

Quick Spritzer Pro
Olive Aerosol Trading Co
The Permanent Castile Soap
Crisp Spot
Eau De Toilette Co
Odorize Pro
The Powerful Cleanser
The Sweet Spritzer
Mist Wetting
WaterSpray
The Nonstick
The Homemade Castile Soap
Right
Atomiser Pro
Valuable Odor Co
Powerful Windex
Liquid Cleanser
Sta Refreshing
Ocean Fumigation Co
FineSpray
Frothy Conditioner
Ether Fumigation Spot
The Glorious Crisp
The Air Spritzer
The Deodorant
Sweet Castile Soap Place
HeavenlyScent
Germicide Collective
Sprayer Place
PermanentDeodorizer
Permanent Humidifier
Perfume Collective
Compressed
Disinfectant Pro
Flower
The Continuous
Natural Germicide
The Known
Irregular Freshener
The Sweet Castile Soap
Light Tune Co
Cleanser Co
Odour Co
Bessemer Freshener
Unmistakable Olfactory Property Co
Eau De Toilette Pro
Hairspray Group
The Thick Odour
The Heady
LemonFreshener
Warm Atomiser Group
Excellent
GloriousFresh
Perfect Cleanser
The Bright
Fine Nose Group
Bright Wetting
The Dew Warm
Hair Hairspray
The Residual
Quick Atomizer
Strong Stink Up
The True
Sweet
Frothy Face Cloth
The Red Refreshing
Semicontinuous
Great
How Reinvigorated Pro
Own Fragrance
The Slight
WetSpray
Poor Clean Trading Co
The Flung
Warm Brush Group
The Own
TopmostSpray
Floral Fertilizer
FloralFreshener
Soft Smellable
The Sta
Full New Place
Alveolar Aerial
Smell Group
Postharvest Unprocessed Spot
Spatter Trading Co
Coarse Mist Trading Co
Heavier
Soft Olfactory Property Pro
The Delicious
The Odor
Jennifer Freshener
Cinnamon
The Subtle
Stinging Sprayer
Crisp Group
Aerosol Co
The Choose
The Golden Wetting
Strong Group
Green Odour Trading Co
Dishwashing Machine Co
Sweet Scentful
The Dormant
Least Warm Co
Good
Cool
The Constant
Sweet Humidifier
Aromatic Smells Trading Co
Spatter Pro
Conventional
Nicotine
Clean
Permanent Detergent Group
Quick Droplet
Strange Smellable
Pressure Atomiser Group
Commercial Odor
The Floral Eau De Toilette
Wetting Pro
The Known Windex
Capital expenditure Freshener
New Humidifier Spot
TrueDeodorizer
Faint
Olive Mist Group
Unprocessed Co
Intranasal
Nasal
HairSpray
Powerful Eau De Toilette Spot
Electric Windex Trading Co
The Full
The Homemade Aftershave Lotion
Peshawar Freshener
The Pure Broadcast
The Stick
The False
Refreshing Spot
The Nonstick Droplet
Bright Hairspray Spot
BrightSpray

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Air Freshener Business:

Simple is always better

This means a few different things. Your air freshener business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your air freshener business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

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Starting An Air Freshener Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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