950+ Catchy Activewear Brand Names

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Updated: March 26th, 2025

So, you've come up with the perfect activewear brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your activewear brand stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best activewear brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your activewear brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Activewear Brand Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of activewear brand name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy activewear brand name ideas

Heist 1st
Actobuy
Matchpoint
BUILT Apparel
Aqua Attire
Dreezy Flexy
Jumpshorts
Fair Is Fair
Rex Abby
Sport Start
Sporty Goods
Spotted Sportswear
Sporting Goods
O Circle
Drey Flab
Two storm
Sportturtle
For The Game
2 storm
Healthy Competition
Accelerex
Tripic Edge
Roundhouse Apparel
Dalton
Marvane
Finishline Clothings
Cacada
Cosmic sports
Jack Kester
Victory Clothes
Game Of Life
Lululemon
Rough turtle
Onyourmarks
The Sidelines
We Know Sports
Fight Club Apparel
Sport Spot
Bravane
Shop World Gym
Gravitywears
Life’S Games
Frontline Clothing
Marne
The New Team Apparel
Missed
Cheetahcontrol
Grey Essense
Mexwears
The Last Team Apparel
Bay Bug
Belt highway
Morron
Oxigen
The Gifted Apparel
Hot turtle
Double Edge
Honey Be Worldwide
Thrivast
Nexwears
Vitalsports
Yay Sports! Clothing
Scoreboard Clothing
Galvestone
FastaTapper
Cleverbit
Enorfy
Copabust
Zapper
Competing Sides
Athletic Gear
Tropic Edge
Rogue Fitness
The Real Game Clothing
Aquawears
Superstone
Beat The Competition
One Athletic
Borvo
Always In Season
The Jersey Line
Gym Shark
Kester
Proton sport
Joyling
Rhone
Ghetto play
Fans Favorite Fans Clothing
Ready Set Sportswear!
Gamawears
Betterstride
Athlemotive
Dark Pixel
Dunkwears
Game Day Apparel
Shotshorts
Play Reaper
Classic Raw
Sporting Game
Gazza
Rocco
Graynil
Juvewears
Hikingpack
Mexotiny
Trackher
Raw
Fancysports

Creative activewear brand name ideas

accoutrements
Flezy
Hylete
FIT
Activegen
Contested
Army Arms
The Sportswear Spot
Stronger Label
Athletigo
RDX Sports
Pastime Clothing
Surfclothings
Youngla
Elevatewears
Mayhem
Dorreess
Crunch Fitness
apparel
For Sport
Better Bodies
Facada
The Sportswear Report
We Fighter’s
Game Time Apparel
Bombshell Sportswear
Blackbox
Gym Heroics
Happy Jeane
Gravity
Intimate
Ten Thousand
Upway
Field Lessons Sportswear
Primitive Gym Apparel
Gym Clothes
Ghetto
Whiteduck
Sporting Solutions
Labella Mafia Clothing
Play Fair
Cycloclothings
Sportswear Academy
Fenholic
Gritwears
Boxbox
Super Sportswear
Epistle
Hellixer
Ultimate Fanclub
Weheartsportswear
Cosmicchase
Aging Kid
Champions
Sport Vibes Apparel
Grappo
Tracka
Fitwears
Fluxwears
Vitalwears
Fexter
Gymwears
Allen Bougue
Helixer
Essenze
Ironville Clothing Company
Pop Up Apparel
Beta Blink
For The Sport
Ready To Win
Sports Girls Apparel
Completestaduim
Winning Sportswear
Bilvio
Gravitee
attire
Epic Eclipse
Active Plus
Light Pixel
Epic
Fit King
REX DEX
Fasweardoom
Sport Report
Trippin
Monsta Clothing
Good American
Boy voyage
Flab
better Blink
serafinn
The Sofa Boys Apparel
Beltway
Briotone
Boxdox
Size Up Apparel
Milvio
Actovita
Body Barre and Nutrition
Fistfirst
Hyper clax
Get ‘Em Games
Pretty Little Things
Go Go Games
Outdoor Voices
The Greatest Games
Whiteberry
Funling

Learn more about starting an activewear brand:

Where to start?

-> How much does it cost to start an activewear brand?
-> Pros and cons of an activewear brand

Need inspiration?

-> Other activewear brand success stories
-> Marketing ideas for an activewear brand

Other resources

-> Profitability of an activewear brand
-> Activewear brand tips

Funny Activewear Brand Names

Fastrac
D Morron
jack
Abby Rex
Artswear
Proton
Sport Of Fashion
Fennolic
Pitbull Clothing
Neatly Fit
Gear Hungry
Play Ball Sportswear
Eclipto
The Sport Fort
Andromeda
Scottish
Mad Dash
Cosmic
Vesslay
Faskicks
Feckster
Upscale Activewear Pro
FineSportswear
Clothing Co
CloserFit
Footwear Trading Co
Sophisticated Shoe
The Better
Precise Appropriate Pro
Athletic Clothing Group
Denim Collective
The Tight
Simple Sport
BrandSportswear
The Stylish Sport
Uniform Spot
Casual Casualwear Spot
Denim Co
PrettySporty
Non Go
The Nautical
Apoplectic Appropriate
Fainting Fit Out
Sports Trading Co
Menswear Pro
Pretty Colorful
Straight Match
The Stylish Uniform
Comfortable Acceptable Collective
Clothing Group
Loungewear Collective
Longer Accommodate Co
Trendy Sport Pro
MadeSportswear
Flashy Co
The Trendy Clothing
The Classic
The Knit
Functional
Branded
Active Clothing
Primed Co
SimpleSportswear
The Flashy
Apparel Collective
First
AgueFit
CoordinatedSportswear
Sophisticated Sneaker
Satisfactory
Pretty
Showy Trading Co
Simple Streetwear
Casualwear Pro
AthleticSportswear
Sports Co
Correct Ready
Severe Acceptable Trading Co
Close Accommodate Trading Co
Recreational Place
Terrible Ready Group
Traditional Activewear Collective
Theoretical
The Lightweight
Bright Swimwear Spot
FirstSporty
Latest Sport Spot
Casualwear Spot
Real Stylish Spot
Fainting Form
The Style
The Nautical Sports
Sleek
Latest
Comfortable Suited Pro
The Hawaiian
The Distinctive
Hawaiian Menswear
The Smooth
Coordinated Clothing Group
The Athletic Uniform
Chic
Style Skiwear
Uniform Place
The Elegant Casualwear
Swimwear Trading Co
The Convulsive Acceptable
Expensive Sports

Cool activewear brand name ideas

Accencis
Grimfrost
Happyjack
Ball Up Apparel
Scottish Pro
Ever Rise
Flabba
Oxyma
The Hookup Apparel
Suxxen
Tapper
Fan Fun Apparel
The Gaming Girls Apparel
Heist First
Tonixwears
Champ Camp Sportswear
Actisome
Alpha Sporting
Actsmiith
Tracteamwears
Brownberry
Everdew
Poseidon’S Wardrobe
Alanic Activewear
Action Apparel
Sports Pitch
Motiny
Eva Rise
Axxiwear
Tway
Dewwears
House of Pain Fitness
Tritonwears
Vivasports
Circle-o
Neon Quest
Ready Set Sport!
QuestNeon
The Sporty Ones
Dorriss
Love Of Sport
3 Stripe
manic clax
Rexwears
Tracker
Hustle Sportswear
The Real Connection
Mettle
In The Stands Apparel
Sport Outloud Clothing
Sprintcave
Game Of Greats
Champion Sportswear
Podium Sportswear
Endless Sportswear
Rappin
HAG
Copper bust
Satva Living
Serious Sportswear
Oiselle
Bockaroo
macro Monk
Poshmark
Gassa
Thorough Threads
Cloverbyte
Alpha Prime Sports
Golf Goals Clothing
Touchdown Apparels
Sportswear Season
Sports Style
Sport Epistle
The Boyz Club Clothing
Dissident Gym Wear
Infinite
Athletick
Emma Bland
Alpha Clothing
All Sports
bib and tucker
Endeavor Athletic
Twy
Chasing Sportswear
Grabba Flabba
Lorna Jane
A-Team Clothing
Pacedot
Machine Fitness
Stormrisewears
Ryderwear
Fabletics
Attire dew
Earthtrack
War Hammer Gym Gear
Studio to Street Boutique
ErmaBland
Elevated Sportswear
Winner’S Circle Clothing
DEX
Swing High Clothing
Time To Play
Shotclock Clothing
Valet
Abesporting’S
Sorted Sportswear
Winners Wear
Sportswear Unlimited

Unique activewear brand name ideas

Traditional Sport Place
Swimwear Collective
Knitwear Spot
The Quadratic Suitable
Little Recreational
Chic Uniform
Pretty Sporting
Pretty Colorful
Bright
Fainting Function
Denim Co
CoordinatedSportswear
The Accurate Match
Italian Uniform Trading Co
Flashy Group
Elegant
Athletic Clothing Group
FashionableSportswear
Terrible Ready Group
IdealFit
The Convulsive Acceptable
Lightweight Uniform Co
Casualwear Pro
The Violent Meet
Better Footwear Collective
The Sophisticated
Active Clothing
Fainting Foundation
Flashy Sport Spot
Fainting Fall
Branded
Recreational Collective
Real Jazzy Trading Co
Suitable Pro
StyleSportswear
Style Menswear
Verdi Sporty
Sophisticated Sleepwear
Uniform Spot
Sleek Sport Jacket
Trendy Sport Pro
The Classic Uniform
Sporting Trading Co
The Hawaiian Sports
DistinctiveSportswear
Sportswear Co
SnugFit
Footwear Trading Co
Momentary Primed Co
OutdoorSportswear
Athletic Footwear Place
The Tighter
NauticalSportswear
The Immoderate Meet
Elegant Activewear
The Distinctive
Healthy Trading Co
Apparel Co
Simple Shoe
Swimwear Pro
Sport Group
KnitSportswear
Denim Spot
Sleepwear Collective
Fashionable Sports
The Upscale
Upscale Activewear Pro
The Real
Style Activewear Pro
Polynomial Meet Pro
Outerwear Collective
Apparel Pro
Comfortable Match Pro
TraditionalSportswear
Sophisticated Shoe
TighterFit
The Brand Sport
Uniform Collective
Close Accommodate Trading Co
Chic
Simple Activewear
BrandedSportswear
Loud
Meet Spot
The Lightweight Clothing
Sturdy Sporty
Famous Menswear
The Distinctive Sport
Casual Clothing Place
Little Athletic Group
Little
First Athletic
Pretty Sport Co
HotFit
Hot
Stylish Skiwear
The Classic
The Outdoor
Simple Streetwear
ModernSportswear
Coffee Sporty
Hawaiian Casualwear Place
Real Sport Trading Co
The Easy Ready
The Classic Activewear
Primed Co
Junior Outerwear
Simple Sports

Cute activewear brand name ideas

Athletic Uniform
Recreational Group
Simple Swimwear
The Hawaiian
The Trendy Clothing
Real
Apparel Group
LatestSportswear
Coordinated Menswear Trading Co
Fainting Follow
The Trendy Activewear
AthleticSportswear
Style Streetwear
Dressy
Stylish Sneaker
The Hawaiian Apparel
First Stylish Pro
The First Gaudy
ClassicSportswear
Stylish Shoe
The Elegant Sports
Sports Place
Menswear Spot
Close Healthy
Denim Collective
Footwear Spot
Expensive
Sport Pro
The Bright
The Latest
KnittedSportswear
ContemporarySportswear
Pretty Athletic Co
Swimwear Spot
Little Athletic
Outerwear Place
StatisticalFit
Active
The Casual
Flashy Co
Acceptable
Footwear Collective
Flashy Pro
LittleSporty
Goodness
Recreational Place
The Nautical Sports
EmpiricalFit
FaintingFit
Showy Trading Co
Closest Accommodate
Coordinated Outerwear Pro
Knitwear Pro
Fashionable Activewear
AttractiveSportswear
Trendy Uniform
Sleek Sport
Better Apparel Group
Uniform Co
Loungewear Trading Co
CloserFit
Fainting Framework
ExpensiveSportswear
Fine Apparel
The Tight
Lightweight
First Sporting Collective
Real Sports Group
Stylish Sleepwear
FineSportswear
Elegant Casualwear Pro
Elegant Swimwear
The Cold Acceptable
Uniform Place
Fainting Fitness
Flashy Spot
Knitwear Trading Co
Fine Casualwear Collective
Rugged
Apparel Collective
Fine Footwear
Swimwear Place
The Hearty
Colorful Activewear Collective
Apoplectic
The Modern Uniform
Elegant Apparel
Contemporary Sports Collective
Stylish Sport Jacket
Least Go
Swimwear Trading Co
Pretty
Apparel Place
The Correct
Tommy Sporty
Fine Outerwear Group
Sophisticated Sport
Knitted Sport
Little Sports
The Flashy
Famous Apparel Pro
The Real Jazzy
Little Recreational Spot
Clothing Spot
Theoretical
Excellent
BetterSportswear
Coordinated Clothing Group

Clever activewear brand name ideas

Match Spot
Longer Accommodate Co
DressySportswear
The Brand Outerwear
The Longer
Fine Outerwear
Knit Outerwear
Sparky Sporty
The Stylish Uniform
Showy Pro
The Expensive Menswear
Fainting Fit Out
Footwear Pro
The Stylish Sport
Fainting Fulfil
Stylish Sport Coat
Real Showy
Sleepwear Spot
QuadraticFit
The Slight Appropriate
Severe Acceptable Trading Co
Exponential
The Nautical
Hot Accommodate Pro
Sleek Shapewear
Bright Swimwear
Apparel Trading Co
Acceptable Place
Casualwear Group
ViolentFit
Lightweight Menswear Trading Co
Classic
Sportswear Group
Non Go
Sleek Sport Coat
TerribleFit
RuggedSportswear
The Close Appropriate
Cold
Contemporary Casualwear
Sports Collective
SimpleSportswear
Bright Outerwear
Satisfactory
Made
Ready Spot
BadFit
Trendy Outerwear
The Youthful
Coordinated
Apoplectic Appropriate
Brand Menswear Collective
The Outdoor Uniform
Sports Trading Co
Classic Activewear Place
The Easy Meet
GoodFit
The Style
Outerwear Group
Menswear Co
Stylish Swimwear
Comfortable
Style
Sophisticated Sport Co
Stylish Footwear
The Chic
Classic Footwear Collective
Real Stylish Spot
Comfortable Suited Pro
The Made
Straight Match
Sports Co
Cold Acceptable
Sports Group
The Elegant Casualwear
Arty Sporty
Flashy
Active Sport
Sophisticated Sneaker
Athletic
StylishSportswear
The Trendy Outerwear
Hissy Match Group
The First
The Modern
The Stylish
Casualwear Trading Co
Fainting Form
Branded Sports Spot
Stylish Collective
Hosiery Spot
The Smooth
Hawaiian Menswear
Famous
Sport Trading Co
Correct Ready
Outerwear Co
The Fashionable
Fainting
CasualSportswear
Go Trading Co
Modern Clothing Group
Quality Sports Co
Sleek
Contemporary
Sportswear Place
Overall Accommodate Place
Fainting Fine

Best activewear brand name ideas

Sophisticated Sports
Corny Sporty
Stylish Shapewear
The Pretty
Knitted
The Colorful
Sophisticated
Denim Pro
The Knitted
Activewear Group
Suitable Group
The Expensive
Sudden Match Place
The Poor
Colorful Group
Quality Footwear Spot
Knitwear Collective
Exact
The Elegant
The Knit
The Subject Meet
The Traditional
Traditional Activewear Collective
Footwear Co
YouthfulSportswear
The Line
Elegant Footwear
JuniorSportswear
Stylish Sport
Hosiery Pro
Italian Swimwear Spot
ChicSportswear
Knitwear Place
BrightSportswear
Functional Menswear
First
The Colorful Sports
ColorfulSportswear
The Rugged
Functional
LooseFit
The Bad
Comfortable Acceptable Collective
The Least
The Upscale Sport
Expensive Sports
Go Group
The Fainting
Sophisticated Activewear Spot
Made Swimwear Co
Made Footwear Pro
The Better
Simple Sneaker
Comfortable Menswear
Apparel Spot
The Classic Menswear
Latest Sport Spot
Swimwear Group
The Outdoor Apparel
Simple Sport Coat
Brand Menswear
The Lightweight
Sleek Sports
Contemporary Casualwear Place
Real Recreational Pro
Quality Casualwear Group
Menswear Place
Pretty Recreational Co
Poor Go Pro
Pretty Jazzy
The Athletic Uniform
Junior Menswear Pro
The Fine Footwear
Loungewear Collective
First Stylish Group
SuddenFit
RealSporty
Sophisticated Sport Jacket
The Priced
Outdoor
The Accurate Suitable
Youthful Outerwear Spot
Stylish Menswear Co
Simple Activewear Trading Co
Tarty Sporty
The Right Acceptable
Clothing Trading Co
The Functional Sports
Latest
Chic Swimwear Co
MadeSportswear
Style Skiwear
Quality Outerwear
Outerwear Trading Co
Knit
The Accurate
Flashy Uniform Place
The Sleek
The Longer Appropriate
Tight Suited Collective
AgueFit
PolynomialFit
Footwear Place
Priced
Sleek Streetwear
Sleek Sneaker
Clothing Group
Real Gaudy Trading Co

Modern Activewear Brand Name Ideas

FitFusion
Athleticism Apparel
Strong & Steady
MotionWear
PurePace
ActiveEdge
FlexForce
EnduranceWorks
AgileAttire
SweatStyle
ToneThread
EliteEndurance
HighEnergyGear
MightyMoves
ImpactActive
FitFlair
FierceFitness
MoveMakers
SweatSavvy
PowerPlay
VelocityWear
ActiveAdvantage
SpeedStyle
KineticKlothing
EnergyEssentials
FitnessFinesse
MoveMe
SportySpice
FitFormula
AthleticAttire
ProActiveWear
FlexFit
SwiftSportswear
DynamicDuds
ActiveAvenue
MuscleMode
EnduranceElite
GymGuru
FitFoundry
AerodynamicApparel
JumpStart
EmpowermentAthletics
MomentumMakers
AgilityApparel
SwiftStyle
AthleticAesthetic
The Workout Wardrobe
ToneTrends
SportSavvy
FitForce
RunReady
StrengthStyles
ActiveAppeal
FitnessFashion
VitalVogue
StrongSuits
FlexFashion
DynamicDigs
MovementMode
FitFunk
GetUpAndGo
EmpowerWear
EnduranceEssentials
AthleteAttire
SweatSuite
PurePerformance
SportShift
ToneThreads
ActiveAllure
FitFantasy
AthleticAmour
MuscleMotion
EnduranceEnvy
The Workout Wearhouse
FlexFunction
SwiftSuits
AthleticAmp
VitalVortex
StrongStyle
MoveMasters
EmpowermentEnsemble
DynamicDesigns
FitnessFusion
ToneTemptations
SportSoul
FitFusionist
AthleticAdorn
MuscleMoves
EnduranceElevated
GymGear
FlexFusion
SwiftSporty
ActiveAmplified
AgilityAccessories
VitalityVestments
FitFunktion
StrengthSuites
DynamicDress
MovementMavens
EmpowermentEquip
EnduranceElevate
GymGarb
FlexFitness
SwiftSweats
AthleticAxis
MuscleMotive
EnduranceExcellence
FitFluent
AgilityAttire
VitalityVibes

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Activewear Brand:

Simple is always better

This means a few different things. Your activewear brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your activewear brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting An Activewear Brand: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile