950+ Catchy Activewear Brand Names

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Updated: February 23rd, 2023

So, you've come up with the perfect activewear brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your activewear brand stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best activewear brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your activewear brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Activewear Brand Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of activewear brand name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy activewear brand name ideas

Heist 1st
Actobuy
Matchpoint
BUILT Apparel
Aqua Attire
Dreezy Flexy
Jumpshorts
Fair Is Fair
Rex Abby
Sport Start
Sporty Goods
Spotted Sportswear
Sporting Goods
O Circle
Drey Flab
Two storm
Sportturtle
For The Game
2 storm
Healthy Competition
Accelerex
Tripic Edge
Roundhouse Apparel
Dalton
Marvane
Finishline Clothings
Cacada
Cosmic sports
Jack Kester
Victory Clothes
Game Of Life
Lululemon
Rough turtle
Onyourmarks
The Sidelines
We Know Sports
Fight Club Apparel
Sport Spot
Bravane
Shop World Gym
Gravitywears
Life’S Games
Frontline Clothing
Marne
The New Team Apparel
Missed
Cheetahcontrol
Grey Essense
Mexwears
The Last Team Apparel
Bay Bug
Belt highway
Morron
Oxigen
The Gifted Apparel
Hot turtle
Double Edge
Honey Be Worldwide
Thrivast
Nexwears
Vitalsports
Yay Sports! Clothing
Scoreboard Clothing
Galvestone
FastaTapper
Cleverbit
Enorfy
Copabust
Zapper
Competing Sides
Athletic Gear
Tropic Edge
Rogue Fitness
The Real Game Clothing
Aquawears
Superstone
Beat The Competition
One Athletic
Borvo
Always In Season
The Jersey Line
Gym Shark
Kester
Proton sport
Joyling
Rhone
Ghetto play
Fans Favorite Fans Clothing
Ready Set Sportswear!
Gamawears
Betterstride
Athlemotive
Dark Pixel
Dunkwears
Game Day Apparel
Shotshorts
Play Reaper
Classic Raw
Sporting Game
Gazza
Rocco
Graynil
Juvewears
Hikingpack
Mexotiny
Trackher
Raw
Fancysports

Creative activewear brand name ideas

accoutrements
Flezy
Hylete
FIT
Activegen
Contested
Army Arms
The Sportswear Spot
Stronger Label
Athletigo
RDX Sports
Pastime Clothing
Surfclothings
Youngla
Elevatewears
Mayhem
Dorreess
Crunch Fitness
apparel
For Sport
Better Bodies
Facada
The Sportswear Report
We Fighter’s
Game Time Apparel
Bombshell Sportswear
Blackbox
Gym Heroics
Happy Jeane
Gravity
Intimate
Ten Thousand
Upway
Field Lessons Sportswear
Primitive Gym Apparel
Gym Clothes
Ghetto
Whiteduck
Sporting Solutions
Labella Mafia Clothing
Play Fair
Cycloclothings
Sportswear Academy
Fenholic
Gritwears
Boxbox
Super Sportswear
Epistle
Hellixer
Ultimate Fanclub
Weheartsportswear
Cosmicchase
Aging Kid
Champions
Sport Vibes Apparel
Grappo
Tracka
Fitwears
Fluxwears
Vitalwears
Fexter
Gymwears
Allen Bougue
Helixer
Essenze
Ironville Clothing Company
Pop Up Apparel
Beta Blink
For The Sport
Ready To Win
Sports Girls Apparel
Completestaduim
Winning Sportswear
Bilvio
Gravitee
attire
Epic Eclipse
Active Plus
Light Pixel
Epic
Fit King
REX DEX
Fasweardoom
Sport Report
Trippin
Monsta Clothing
Good American
Boy voyage
Flab
better Blink
serafinn
The Sofa Boys Apparel
Beltway
Briotone
Boxdox
Size Up Apparel
Milvio
Actovita
Body Barre and Nutrition
Fistfirst
Hyper clax
Get ‘Em Games
Pretty Little Things
Go Go Games
Outdoor Voices
The Greatest Games
Whiteberry
Funling

Learn more about starting an activewear brand:

Where to start?

-> How much does it cost to start an activewear brand?
-> Pros and cons of an activewear brand

Need inspiration?

-> Other activewear brand success stories
-> Marketing ideas for an activewear brand

Other resources

-> Profitability of an activewear brand
-> Activewear brand tips

Funny Activewear Brand Names

Fastrac
D Morron
jack
Abby Rex
Artswear
Proton
Sport Of Fashion
Fennolic
Pitbull Clothing
Neatly Fit
Gear Hungry
Play Ball Sportswear
Eclipto
The Sport Fort
Andromeda
Scottish
Mad Dash
Cosmic
Vesslay
Faskicks
Feckster
Elegant Activewear
Made Footwear Pro
ContemporarySportswear
Coordinated Clothing Group
Terrible Ready Group
Sportswear Co
Active
Better Apparel Group
Turkey Sporty
ItalianSportswear
Simple Shoe
TrendySportswear
Casualwear Pro
Simple Activewear Trading Co
Sleek Shapewear
The Traditional
Activewear Co
Longer Accommodate Co
Pretty Colorful
Real Stylish Spot
PrettySporty
Expensive Sports
Bright Swimwear Spot
ComfortableSportswear
QuadraticFit
The Stylish
The Pretty
DressySportswear
The Trendy Outerwear
Pretty Sport Co
Functional Menswear
Menswear Co
AttractiveSportswear
Go Trading Co
Cold Acceptable
Sports Place
The Lightweight Clothing
The Nautical
Priced
The Line
Stylish Sleepwear
Style Menswear
Colorful Group
TraditionalSportswear
First Stylish Pro
The Classic Footwear
Acceptable Place
Stylish Menswear Co
Casualwear Trading Co
Knitted
Outerwear Spot
Sophisticated Sport
Trendy Outerwear
NauticalSportswear
The Expensive Uniform
The Athletic Apparel
First Athletic
Style Shoe
Chic Swimwear Co
The Violent Meet
Corny Sporty
Little Recreational Spot
The Chic
Sophisticated Sport Jacket
TerribleFit
Sophisticated Sneaker
Distinctive
Quality Swimwear
First Sporting Collective
The Knit
The Made
Style Skiwear
Sport Trading Co
Comfortable Menswear
The Right Acceptable
FineSportswear
Latest Sport Spot
BrightSportswear
Elegant Sport Co
Swimwear Spot
Outerwear Place
Outdoor Footwear Group
Little
Line Healthy Group
Stylish Sport
The Hawaiian Sports
Match Spot

Cool activewear brand name ideas

Accencis
Grimfrost
Happyjack
Ball Up Apparel
Scottish Pro
Ever Rise
Flabba
Oxyma
The Hookup Apparel
Suxxen
Tapper
Fan Fun Apparel
The Gaming Girls Apparel
Heist First
Tonixwears
Champ Camp Sportswear
Actisome
Alpha Sporting
Actsmiith
Tracteamwears
Brownberry
Everdew
Poseidon’S Wardrobe
Alanic Activewear
Action Apparel
Sports Pitch
Motiny
Eva Rise
Axxiwear
Tway
Dewwears
House of Pain Fitness
Tritonwears
Vivasports
Circle-o
Neon Quest
Ready Set Sport!
QuestNeon
The Sporty Ones
Dorriss
Love Of Sport
3 Stripe
manic clax
Rexwears
Tracker
Hustle Sportswear
The Real Connection
Mettle
In The Stands Apparel
Sport Outloud Clothing
Sprintcave
Game Of Greats
Champion Sportswear
Podium Sportswear
Endless Sportswear
Rappin
HAG
Copper bust
Satva Living
Serious Sportswear
Oiselle
Bockaroo
macro Monk
Poshmark
Gassa
Thorough Threads
Cloverbyte
Alpha Prime Sports
Golf Goals Clothing
Touchdown Apparels
Sportswear Season
Sports Style
Sport Epistle
The Boyz Club Clothing
Dissident Gym Wear
Infinite
Athletick
Emma Bland
Alpha Clothing
All Sports
bib and tucker
Endeavor Athletic
Twy
Chasing Sportswear
Grabba Flabba
Lorna Jane
A-Team Clothing
Pacedot
Machine Fitness
Stormrisewears
Ryderwear
Fabletics
Attire dew
Earthtrack
War Hammer Gym Gear
Studio to Street Boutique
ErmaBland
Elevated Sportswear
Winner’S Circle Clothing
DEX
Swing High Clothing
Time To Play
Shotclock Clothing
Valet
Abesporting’S
Sorted Sportswear
Winners Wear
Sportswear Unlimited

Unique activewear brand name ideas

Better Apparel Group
Smarty Sporty
Comfortable Suited Pro
Clothing Pro
Correct Acceptable
The Outdoor
Style
Gaudy Trading Co
Elegant Apparel
The Classic Footwear
Denim Pro
The Easy Ready
Uniform Place
Swimwear Trading Co
Little Flashy Collective
Sportswear Group
YouthfulSportswear
Pretty Recreational Co
The Modern Uniform
Comfortable Acceptable Collective
Menswear Spot
Upscale Activewear Pro
LooseFit
Derby Sporty
Clothing Trading Co
The Elegant Casualwear
The Dressy
The Expensive
Sleepwear Collective
FashionableSportswear
Stylish Shapewear
Stylish Shoe
The Hawaiian
KnitSportswear
Classic
Casual Casualwear Spot
Made Swimwear Co
Stylish Sport
The Style
Sportswear Spot
The Fainting
Italian Uniform Trading Co
LatestSportswear
Bright Swimwear Spot
BetterSportswear
Swimwear Spot
Chic Uniform
Sophisticated
Famous Menswear
Real Stylish Spot
Hawaiian Casualwear Place
Hot
Recreational Group
Athletic Footwear Place
The Trendy Clothing
Real Sports Group
Simple Skiwear
The Classic Menswear
Classic Footwear Collective
First Athletic
Recreational Collective
Simple Sport Coat
Quality Sports Co
The Expensive Uniform
Suitable Pro
Tarty Sporty
Style Sport Coat
Excellent
BrandSportswear
RealSporty
Clothing Group
Elegant
Made
The Junior
Coordinated Clothing Group
The Trendy Outerwear
The Accurate Suitable
Swimwear Pro
Quality Outerwear
GoodFit
Casual Clothing Place
ContemporarySportswear
Better Footwear Collective
Outdoor
Sports Co
Meet Spot
Real
Apparel Place
Coffee Sporty
Pretty Athletic Co
Straight Match
Swimwear Collective
Primed Co
Exact
Menswear Place
Outerwear Trading Co
MadeSportswear
Least Go
Knitwear Collective
Sportswear Place
Quality Casualwear Group
The Knit
Theoretical
First Stylish Group
The Correct
Quality Swimwear
Severe Acceptable Trading Co
Functional

Cute activewear brand name ideas

Fainting
Sleek
The Classic Activewear
Pretty Colorful
Footwear Collective
Simple Sport
The Convulsive Acceptable
Verdi Sporty
The Tighter
Fainting Fulfil
The Upscale
Expensive Sports
Famous
Denim Group
Cold
Contemporary Sports Collective
Sporting Trading Co
Style Menswear
Little Athletic Group
Footwear Pro
ComfortableSportswear
The Priced
Pretty Jazzy
Flashy Spot
Elegant Sport Co
Casualwear Spot
The Tight
Knitwear Place
Knitwear Group
Match Spot
Uniform Co
The Colorful
Little Recreational
Cold Acceptable
Sport Trading Co
Outerwear Collective
Activewear Co
Contemporary Footwear Collective
Brand Menswear
Apparel Collective
The Brand
Sophisticated Shoe
Athletic
Knitwear Trading Co
The Real
Close Accommodate Trading Co
JuniorSportswear
The Youthful
ColorfulSportswear
Easy
Momentary Primed Co
Style Streetwear
The Flashy
The Real Jazzy
Sports Trading Co
Elegant Footwear
The Colorful Sports
Correct Ready
Flashy Co
The Least
Sturdy Sporty
Footwear Spot
Distinctive
Italian Swimwear Spot
Apparel Group
RuggedSportswear
Outerwear Co
The Distinctive
Fainting Follow
Simple Swimwear
Outerwear Pro
FaintingFit
The Accurate Match
Uniform Spot
The Longer Meet
SophisticatedSportswear
The First
Apparel Pro
StatisticalFit
Sleek Sneaker
Showy Trading Co
The Sleek
Fine Outerwear
Lightweight Menswear Trading Co
Sophisticated Activewear Spot
Non Go
BrandedSportswear
Ready Spot
The Longer Appropriate
Fashionable Sports
Stylish Sports
Hot Accommodate Pro
Footwear Place
Comfortable Match Pro
Trendy Uniform
Active
IdealFit
Active Sport
Accurate
Casualwear Trading Co
The Quadratic Suitable
Functional Menswear
Clothing Spot
The Elegant
Stylish Skiwear
The Simple
Style Skiwear
Flashy Group

Clever activewear brand name ideas

ViolentFit
Bright Outerwear
Junior Menswear Pro
Branded Sports Spot
Style Activewear Pro
Flashy Pro
Sleek Sport Coat
Fine Apparel
Precise Appropriate Pro
Denim Co
Real Sport Trading Co
Acceptable Place
Real Flashy Co
Coordinated Outerwear Pro
The First Gaudy
Colorful Outerwear Collective
First Sporting Collective
Latest Sport Spot
ClassicSportswear
Chic Swimwear Co
OutdoorSportswear
Expensive
CloserFit
Stylish Menswear Co
Sparky Sporty
Athletic Uniform
Little Recreational Spot
Stylish Sleepwear
Fine
First Stylish Pro
The Slight Appropriate
Recreational Place
Sleepwear Co
Quality
Flashy Uniform Place
The Little
Knit
The Violent Meet
Hosiery Collective
Swimwear Group
The Lightweight Clothing
Sleek Streetwear
EmpiricalFit
Goodness
Sophisticated Activewear Trading Co
Upscale
Outerwear Spot
Activewear Group
FamousSportswear
Elegant Casualwear Pro
Made Footwear Pro
Junior Outerwear
The Distinctive Sport
Comfortable Footwear Trading Co
Traditional Sport Place
Stylish Pro
TerribleFit
Coordinated
Simple Streetwear
The Made
Sport Pro
Distinctive Sport Spot
Lightweight Uniform Co
Apparel Spot
Line Healthy Group
The Expensive Menswear
The Chic
The Classic
AthleticSportswear
Style Sport Jacket
Knitwear Spot
Close Healthy
Simple Sports
Hosiery Spot
Trendy Sport Pro
The Casual
The Stylish Sport
Casualwear Co
PolynomialFit
The Elegant Sports
Quality Footwear Spot
BrightSportswear
The Athletic Uniform
Overall Accommodate Place
Loungewear Collective
NauticalSportswear
Denim Spot
The Line
Functional Swimwear Collective
Sportswear Trading Co
ExpensiveSportswear
Knitted
Stylish Sport Jacket
The Upscale Sport
The Contemporary
ModernSportswear
Casualwear Group
Stylish Sneaker
The Hawaiian Sports
Sleek Sports
The Stylish
Longer Accommodate Co
Sleepwear Place
Footwear Co
Fainting Fine
Healthy Trading Co
Little
Clothing Co

Best activewear brand name ideas

Coordinated Menswear Trading Co
Pretty
Terrible Ready Group
FineSportswear
The Stylish Uniform
Little Sports
Colorful
Colorful Group
The Immoderate Meet
Pretty Sport Co
The Classic Uniform
FirstSporty
TraditionalSportswear
Flashy Sport Spot
The Better
Sophisticated Sport
Fashionable Activewear
Active Clothing
Knitted Sport
Little Athletic
Fainting Fall
Poor Go Pro
Simple Shoe
Fine Footwear
Style Shoe
Fainting Foundation
Colorful Footwear Pro
First
Sophisticated Sport Jacket
Rugged
The Youthful Swimwear
GaussianFit
The Easy Meet
Real Recreational Pro
Simple Activewear
SimpleSportswear
The Outdoor Uniform
The Bad
The Coordinated
The Longer
AgueFit
Knitwear Pro
Go Group
Hawaiian Menswear
Athletic Clothing Group
Hissy Match Group
StyleSportswear
Colorful Activewear Collective
Pretty Sports Spot
The Best
Fine Casualwear Collective
Comfortable Menswear
Loud
The Fine Footwear
Apoplectic Appropriate
Stylish Sport Coat
Bright Swimwear
Loungewear Co
TrendySportswear
Sleek Sport Jacket
Youthful Outerwear Spot
HotFit
Polynomial Meet Pro
The Nautical
The Outdoor Apparel
Turkey Sporty
Swimwear Place
The Brand Outerwear
The Athletic Apparel
Fainting Function
Fainting Framework
LittleSporty
The Sophisticated
Progressive party Sporty
Latest
DistinctiveSportswear
Real Gaudy Trading Co
ItalianSportswear
Outerwear Group
The Right Acceptable
The Subject Meet
KnittedSportswear
Simple
Lightweight
Sports Group
BadFit
The Accurate
Real Jazzy Trading Co
The Traditional
Fainting Fitness
Branded
Sleepwear Spot
Sleepwear Pro
CasualSportswear
Famous Apparel Pro
Style Sneaker
Corny Sporty
The Nautical Sports
The Trendy Activewear
The Italian
Real Showy
Fine Outerwear Group
Contemporary Casualwear Place
The Knitted
QuadraticFit
The Poor
Menswear Co
TighterFit

Modern Activewear Brand Name Ideas

FitFusion
Athleticism Apparel
Strong & Steady
MotionWear
PurePace
ActiveEdge
FlexForce
EnduranceWorks
AgileAttire
SweatStyle
ToneThread
EliteEndurance
HighEnergyGear
MightyMoves
ImpactActive
FitFlair
FierceFitness
MoveMakers
SweatSavvy
PowerPlay
VelocityWear
ActiveAdvantage
SpeedStyle
KineticKlothing
EnergyEssentials
FitnessFinesse
MoveMe
SportySpice
FitFormula
AthleticAttire
ProActiveWear
FlexFit
SwiftSportswear
DynamicDuds
ActiveAvenue
MuscleMode
EnduranceElite
GymGuru
FitFoundry
AerodynamicApparel
JumpStart
EmpowermentAthletics
MomentumMakers
AgilityApparel
SwiftStyle
AthleticAesthetic
The Workout Wardrobe
ToneTrends
SportSavvy
FitForce
RunReady
StrengthStyles
ActiveAppeal
FitnessFashion
VitalVogue
StrongSuits
FlexFashion
DynamicDigs
MovementMode
FitFunk
GetUpAndGo
EmpowerWear
EnduranceEssentials
AthleteAttire
SweatSuite
PurePerformance
SportShift
ToneThreads
ActiveAllure
FitFantasy
AthleticAmour
MuscleMotion
EnduranceEnvy
The Workout Wearhouse
FlexFunction
SwiftSuits
AthleticAmp
VitalVortex
StrongStyle
MoveMasters
EmpowermentEnsemble
DynamicDesigns
FitnessFusion
ToneTemptations
SportSoul
FitFusionist
AthleticAdorn
MuscleMoves
EnduranceElevated
GymGear
FlexFusion
SwiftSporty
ActiveAmplified
AgilityAccessories
VitalityVestments
FitFunktion
StrengthSuites
DynamicDress
MovementMavens
EmpowermentEquip
EnduranceElevate
GymGarb
FlexFitness
SwiftSweats
AthleticAxis
MuscleMotive
EnduranceExcellence
FitFluent
AgilityAttire
VitalityVibes

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Activewear Brand:

Simple is always better

This means a few different things. Your activewear brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your activewear brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting An Activewear Brand: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile