17 Best Abandoned Cart Email Templates [2024]

Pat Walls

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Updated: February 22nd, 2024

Sending abandoned cart emails can boost your store’s sales with automated messages that convince customers to come back and finish buying what they left in their carts.

These emails offer extraordinary opportunities for branding, conversions, promotions, and cross-selling, especially when you use customizable premium and free abandoned cart email templates.

Here are 9 free Best Abandoned Cart templates to use in 2022 that will save you time and help you with your email marketing efforts.

What To Include In Your Best Abandoned Cart Email

When it comes down to crafting your email, there are a few key elements to include:

Catchy subject line
Items left in the cart.
Communicate product benefits
Offer or discount.
Add social sharing feature

The Converting Cart Reminder Email Template

title=Complete Your Purchase and Get [X]% off with [Discount Code] Dear [Name],

We noticed that you left items in your cart on our website and we wanted to remind you that they're still there, waiting for you!

We know that sometimes things come up and you may not be able to complete your purchase right away. That's why we're reaching out to you today to let you know that your items are still available and we'd love for you to complete your purchase.

To help you make your decision, we're offering you [X]% off your next purchase with the code [Discount Code]. This offer is only valid for the next [X] days, so don't miss out!

We understand that making a purchase can be a big decision, so please let us know if there's anything we can do to help. Our customer service team is always happy to assist you.

Thank you for considering [Your Company Name]. We hope to see you soon!

Best, [Your Name]

Abandoned cart template with positive buyer reviews

title=[Product Name] - Don't Miss Out on These Positive Reviews Dear [Name],

We noticed that you left [Product Name] in your cart on our website and we wanted to remind you that it's still there, waiting for you!

We know that making a purchase can be a big decision, so we wanted to share some of the positive reviews our customers have left about [Product Name]:

"I am in love with [Product Name]! It's exceeded my expectations in every way." "I highly recommend [Product Name]. It has made such a difference in my life." "I am so impressed with the quality of [Product Name]. It's worth every penny." Don't just take our word for it, see what our satisfied customers have to say about [Product Name].

If you have any questions or concerns, please don't hesitate to reach out to us. Our customer service team is always happy to help.

As a token of our appreciation for visiting our site, we're offering you [X]% off your next purchase with the code [Discount Code].

Thank you for considering [Your Company Name]. We hope to see you soon!

Best, [Your Name]

P.S. Don't forget to use the code [Discount Code] for [X]% off your next purchase.

The Comedic Abandoned Cart Email Template

title=Baby, Please Come Back Hey [Name],

We miss you already! We noticed that you left a few items in your cart on our website and we wanted to remind you that they're still there, waiting for you!

We know you must be busy and we don't want to be a distraction, but we can't stop thinking about you and the items you left behind.

Here's a quick rundown of the items you left behind: [Product 1]: [Product Name] [Product 2]: [Product Name] [Product 3]: [Product Name]

We're not going to beg, but we will remind you that these items are the missing piece to complete your life.

If you have any questions or concerns about the items in your cart, please don't hesitate to reach out to us. Our customer service team is always happy to help.

As a token of our appreciation for visiting our site, we're offering you [X]% off your next purchase with the code [Discount Code].

Please come back soon, we miss you!

Thanks, [Your Name]

The Personal & Friendly Abandoned Cart Email Template

title=Hey [Name], Just a Reminder! Hey [Name],

How's it going? Just wanted to reach out and give you a friendly reminder that you have a few items still in your cart on our website. We know you must have been busy and we didn't want you to forget about them.

Here's a quick rundown of the items you left behind: [Product 1]: [Product Name] [Product 2]: [Product Name] [Product 3]: [Product Name]

We understand that sometimes things come up and you may not be able to complete your purchase right away. That's why we're reaching out to you today to let you know that your items are still available and we'd love for you to complete your purchase.

If you have any questions or concerns about the items in your cart, please don't hesitate to reach out to us. Our customer service team is always happy to help.

As a token of our appreciation for visiting our site, we're offering you [X]% off your next purchase with the code [Discount Code].

Let us know if there's anything we can do to help make your shopping experience better.

Thanks, [Your Name]

The “Missing Out” Abandoned Cart Email Template

title= “Don’t Miss Out On This Item” Subject: Don't Miss Out On [Product Name]

Dear [Name],

We noticed that you left [Product Name] in your cart on our website and we wanted to remind you that it's still there, waiting for you!

We know that [Product Name] is a popular item and it's selling fast. We don't want you to miss out on the opportunity to own this product. It's perfect for [product benefit].

If you have any questions or concerns about [Product Name], please don't hesitate to reach out to us. Our customer service team is always happy to help.

To sweeten the deal, we are offering [X]% off for the next [X] hours with the code [Discount Code]

Thank you for considering [Your Company Name]. We hope to see you soon!

Best, [Your Name]

The “Special Offers” Template

title=Exclusive Coupons & Promos Available For You Dear [Name],

We noticed that you left a few items in your cart on our website and we wanted to remind you that they're still there, waiting for you!

To show our appreciation for your interest in our products, we wanted to offer you some exclusive coupons and promotions that are currently available.

[Coupon Code 1]: [X]% off your next purchase [Coupon Code 2]: [X]% off your next purchase [Promo Code]: [X] free gifts with purchase These offers are only available for a limited time, so don't hesitate to take advantage of them while they last.

If you have any questions or concerns about the items in your cart or our special offers, please don't hesitate to reach out to us. Our customer service team is always happy to help.

Thank you for considering [Your Company Name]. We hope to see you soon!

Best, [Your Name]

The “Relevant Product Interest” Abandoned Cart Email Template

title=You Like What You See? Hello [Name],

We noticed that you left a few items in your cart on our website and we wanted to remind you that they're still there, waiting for you!

Based on the items you were interested in, we wanted to recommend some other products that may also be of interest to you.

[Product 1]: [Product Name] is perfect for [product benefit]. [Product 2]: [Product Name] is perfect for [product benefit]. [Product 3]: [Product Name] is perfect for [product benefit].

If you have any questions or concerns about the items in your cart or our recommended products, please don't hesitate to reach out to us. Our customer service team is always happy to help.

As a token of our appreciation for visiting our site, we're offering you [X]% off your next purchase with the code [Discount Code].

Thank you for considering [Your Company Name]. We hope to see you soon!

Best, [Your Name]

The “For Visitors” Abandoned Cart Email Template

title=Thank You for Visiting [Your Company Name]! Dear [Name],

We wanted to take a moment to thank you for visiting our website and considering our products. We noticed that you left items in your cart and we wanted to remind you that they're still there, waiting for you!

If you have any questions or concerns about the items in your cart, please don't hesitate to reach out to us. Our customer service team is always happy to help.

As a token of our appreciation for visiting our site, we're offering you [X]% off your next purchase with the code [Discount Code].

Thank you again for considering [Your Company Name]. We hope to see you soon!

Best, [Your Name]

P.S. Don't forget to use the code [Discount Code] for [X]% off your next purchase.

The Helpful Abandoned Cart Email Template

title=Oops, Did Something Go Wrong with Your Order? Dear [Name],

We noticed that you recently added items to your cart on our website but didn't complete your purchase. We wanted to reach out and see if everything is okay.

Perhaps you had a change of heart, or maybe something came up and you weren't able to finish your order. Whatever the reason, we want to make sure you have a positive shopping experience with us.

If you still plan on making a purchase, we'd be happy to help. Your items are still in your cart and we'll hold them for you for the next [X] days.

Just in case you have any questions or concerns, please feel free to reach out to us via phone or email. Our customer service team is here to assist you.

Thank you for considering [Your Company Name]. We hope to see you soon.

Best, [Your Name]

P.S. Don't forget to use the code [Discount Code] for [X]% off your next purchase.

25 Best Abandoned Cart Email Subject Lines You Can Use

Here's a list of 25 popular email subject lines you can use for your [[ BUSINESS IDEA ]]

Your order status
Hurry! 10% OFF Order!
Your cart is waiting
How about 20% off your bag?
Finish your purchase
Your cart is waiting, and so is your 5% off!
You left items in your cart
Forget Your Shades? Save 15% Now!
Complete your purchase
Forget something? This is your last chance! Here’s 10% off
You left something behind
Time To: Check Me Out
We saved your cart for you
What's that in your cart?
Looks like you left something behind
Your cart is about to expire!
We’re here to help you complete your order
Cart expired [items might still be available]
We think you left something behind
Reminder: there are items in your cart
Looks like you may have forgotten something
It seems like things didn’t go well. Your cart is still here.
Checkout problems? Your cart is waiting!
That 15% off isn’t going to stay forever.
Your item is just about to be shipped.

Looking for more Best Abandoned Cart email subject lines? Check out our full article here

Tips For Writing A Successful Email

A well-written email can be a powerful communication tool. If you want to get your point across and have it read, write an email that is clear, concise and compelling.

Here are 6 tips to help you write better emails:

1. Keep it short.

People are busy, and they aren't going to read anything more than a few paragraphs long in their inboxes. If you have something important to say, be concise.

2. Be friendly and personable. The best emails show that their sender cares about the recipient: address them by name, make jokes and be friendly, compliment them on something they've done recently—demonstrate that you know them well enough to give them a personal touch.

3. Use bullet points or numbered lists where appropriate.

If you're making a list of suggestions or talking about multiple things, it's much easier on the reader if you use bullet points or numbers rather than listing every point out separately in paragraphs.

(Obviously this doesn't apply if you're using an email for something else entirely—such as a newsletter or informational message.)

4. Proofread your message carefully before sending it out.

Even though you may think you're a pro at typing emails, there are still some mistakes that you could be making. It's important to avoid these errors so that your message is clear and correct.

If you skimmed over the email, there is a good chance that you missed an error in the very sentence that you just changed.

Pro tip: Read your entire message out loud before hitting send. You are more likely to catch mistakes this way!

5. Be sure to include the recipient's name in the email.

This seems like an obvious tip, but it's easy to forget that we're not sending mass emails to a group of people but individual messages to each person on the list.

Your best bet is to craft your message carefully, and make it personal by using the recipient's name. It shows that you're paying attention and it also makes the email feel more personable.

6. Be clear about what you want

Be specific and don't beat around the bush. Think about what you're asking for clearly before you write anything down.

In the first line of your email, state clearly what you want and how the recipient can help.

FAQ

Below we detail the most common questions as it relates to Best Abandoned Cart for email.

Things to include in abandoned cart email?

Attention-grabbing subject line.
Free shipping? Yes please
Check out our new arrivals
Reviews or social proof
Checkout button or call to action

How to improve abandoned cart email?

Create a series
Time it right
Use high-converting subject lines
Add an easy-to-find CTA button
Provide customer support

How to improve abandoned cart flow?

Send multiple emails to engage shoppers
Increase open rate with a killer subject line
Remind shoppers of what they've left behind
Write copy that encourages action
Use an incentive to tempt shoppers back

Hopefully, the email templates provided in this article will help you get more leads, responses, and sales from your customer.

You can customize these templates according to your need, change the company & receiver's name and send them across to as many prospective clients as you want.

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meet the author

Pat Walls